CN112734524A

CN112734524A - Information display method and device, electronic equipment and computer readable medium

Info

Publication number: CN112734524A
Application number: CN202110034042.7A
Authority: CN
Inventors: 张金钟
Original assignee: Beijing Urban Network Neighbor Information Technology Co Ltd
Current assignee: Beijing Urban Network Neighbor Information Technology Co Ltd
Priority date: 2021-01-11
Filing date: 2021-01-11
Publication date: 2021-04-30

Abstract

The embodiment of the disclosure discloses an information display method, an information display device, electronic equipment and a computer readable medium. One embodiment of the method comprises: responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object and acquires a target object identifier of the target object; acquiring an M +1 th target object information strip matched with the target object identifier; acquiring the P +1 th target object media information matched with the target object identifier; and sending the (M + 1) th target object information strip and the (P + 1) th target object media information to the first terminal, so that the (M + 1) th target object information strip and the (P + 1) th target object media information are displayed on the first terminal. According to the implementation method, the click rate of the user on the target page can be improved, and further the loss of user flow is reduced.

Description

Information display method and device, electronic equipment and computer readable medium

Technical Field

The embodiment of the disclosure relates to the technical field of computers, in particular to an information display method, an information display device, electronic equipment and a computer readable medium.

Background

With the rapid development of internet technology, the internet information platform becomes an important channel for users to find information. At present, when an internet information platform displays information, the commonly adopted mode is as follows: when a user browses a target object (house source/commodity) on a page, the user clicks the target page for multiple times within a period of time, at least the target object (house source/commodity) is displayed in the target page, and the same target object (house source/commodity) phrases are used for describing title prompts and/or target object (house source/commodity) image videos.

However, when the information is displayed in the above manner, the following technical problems often exist: the displayed target object (house source/commodity) phrase describes a title and/or a target object (house source/commodity) image video, the content is relatively single, after a user clicks and browses the target object (house source/commodity) within a period of time, when the target object (house source/commodity) is browsed on a target page again, because the same target object (house source/commodity) phrase describes the title and/or the target object (house source/commodity) image video is seen again, the browsing again of the target object (house source/commodity) is easily and directly skipped, and the click rate of the target object (house source/commodity) homepage is reduced.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

Some embodiments of the present disclosure propose information presentation methods, apparatuses, electronic devices, and computer readable media to solve one or more of the technical problems mentioned in the background section above.

In a first aspect, some embodiments of the present disclosure provide an information presentation method, including: responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object, and acquiring a target object identifier of the target object, wherein N is a positive integer; acquiring an M +1 th target object information item matched with the target object identifier, wherein the M +1 th target object information item is at least one object information item in an M +1 th object information item set corresponding to the target object identifier, the M +1 th object information item set is an information item set excluding the M target object information item in the M th object information item set, and M is a positive integer; acquiring the (P + 1) th target object media information matched with the target object identifier, wherein the (P + 1) th target object media information is at least one piece of media information in a (P + 1) th media information set corresponding to the target object identifier, the (P + 1) th media information set is a media information set excluding the (P) th target object media information in the (P) th media information set, and P is a positive integer; and sending the (M + 1) th target object information piece and the (P + 1) th target object media information to the first terminal, so that the (M + 1) th target object information piece and the (P + 1) th target object media information are displayed on the first terminal.

In a second aspect, some embodiments of the present disclosure provide an information presentation apparatus, the apparatus comprising: the identification acquisition unit is configured to respond to a page request of (N + 1) th time for a target page sent by a first terminal within preset time, wherein the target page at least shows a target object, and acquire a target object identification of the target object, and N is a positive integer; an information bar acquiring unit configured to acquire an M +1 th target object information bar matching the target object identifier, where the M +1 th target object information bar is at least one object information bar in an M +1 th set of object information bars corresponding to the target object identifier, the M +1 th set of object information bars is a set of information bars excluding the M-th target object information bar in the M-th set of object information bars, where M is a positive integer; and a media information obtaining unit, configured to obtain a P +1 th target object media information matched with the target object identifier, where the P +1 th target object media information is at least one piece of media information in a P +1 th media information set corresponding to the target object identifier, and the P +1 th media information set is a media information set excluding the P-th target object media information in the P-th media information set, where P is a positive integer; a sending unit, configured to send the M +1 th piece of target object information and the P +1 th piece of target object media information to the first terminal, so that the M +1 th piece of target object information and the P +1 th piece of target object media information are displayed on the first terminal.

In a third aspect, some embodiments of the present disclosure provide an electronic device, comprising: one or more processors; a storage device having one or more programs stored thereon, which when executed by one or more processors, cause the one or more processors to implement the method described in any of the implementations of the first aspect.

In a fourth aspect, some embodiments of the present disclosure provide a computer readable medium on which a computer program is stored, wherein the program, when executed by a processor, implements the method described in any of the implementations of the first aspect.

The above embodiments of the present disclosure have the following advantages: by the information display method of some embodiments of the present disclosure, loss of user traffic is reduced. Specifically, the reason for the loss of user traffic is: the displayed target object (house source/commodity) phrase describes a title and/or a target object (house source/commodity) image video, the content is relatively single, after a user clicks and browses the target object (house source/commodity) within a period of time, when the target object (house source/commodity) is browsed on a target page again, because the same target object (house source/commodity) phrase describes the title and/or the target object (house source/commodity) image video is seen again, the browsing again of the target object (house source/commodity) is easily and directly skipped, and the click rate of the target object (house source/commodity) homepage is reduced. Based on this, in the information display method according to some embodiments of the present disclosure, first, in response to receiving the (N + 1) th page request for the target page sent by the first terminal within the preset time, the first terminal sends the page request to the target page. And the target page at least displays a target object, and acquires a target object identifier of the target object. Therefore, the target object information bar and the target object media information can be conveniently acquired subsequently according to the target object identification. Then, the M +1 th target object information piece matched with the target object identification is obtained. Therefore, at least one target object information strip (house source/commodity phrase description phrase) in a word form matched with the target object identification can be obtained through the target object identification. Also because the M +1 th object information strip does not exist in the M +1 th object information strip set corresponding to the M +1 th object information strip, the same object information strip can be prevented from being displayed when a user browses the object (house source/commodity) for multiple times within the preset time. And then, acquiring the P +1 th target object media information matched with the target object identification. Therefore, at least one piece of media-oriented target object media information (house source/commodity image video) matched with the target object identification can be acquired through the target object identification. Also because the No. P target object media information does not exist in the No. P +1 media information set corresponding to the No. P +1 target object media information, the same media information can be prevented from being displayed when a user browses the target object (house source/commodity) for multiple times within the preset time. In addition, the media information can be displayed in a page as more intuitive information. The changed media information is displayed within the preset time, so that the times that the user ignores the target object can be reduced. And finally, sending the M +1 th target object information piece and the P +1 th target object media information to the first terminal, so that the M +1 th target object information piece and the P +1 th target object media information are displayed on the first terminal. Thus, a changing phrase description title (target object information bar) of the target object (house source/commodity) and an image video (target object media information) of the target object (house source/commodity) can be presented for a period of time. Therefore, the variable display of the variable target object information (house source/commodity phrase description title) and the variable display of the target object media information (house source/commodity image video) on the target page and the visual display of the variable target object media information (house source/commodity image video) on the target page are adopted, so that the click rate of a user on the target page can be improved when the user browses the information, and the loss of the user flow is reduced.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and elements are not necessarily drawn to scale.

Fig. 1 is a schematic diagram of an application scenario of an information presentation method of some embodiments of the present disclosure;

FIG. 2 is a flow diagram of some embodiments of an information presentation method according to the present disclosure;

FIG. 3 is a flow diagram of further embodiments of information presentation methods according to the present disclosure;

FIG. 4 is a flow diagram of still further embodiments of information presentation methods according to the present disclosure;

FIG. 5 is a schematic structural diagram of some embodiments of an information presentation device according to the present disclosure;

FIG. 6 is a schematic structural diagram of an electronic device suitable for use in implementing some embodiments of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings. The embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 is a schematic diagram of an application scenario of an information presentation method according to some embodiments of the present disclosure.

In the application scenario of fig. 1, first, the computing device 101 may, in response to receiving an N +1 th page request 103 for a target page sent by the first terminal 102 within a preset time, where the target page at least shows a target object, obtain a target object identifier 104 of the target object. Wherein N is a positive integer. The target object may be a commodity displayed on an internet online shopping platform, or a property displayed on an internet property trading platform, and the like. The target object identifier in this embodiment may be a house source identifier or an online sold commodity identifier, and is used to uniquely identify the target object. For example, SKU (Stock Keeping Unit) of the target house source, SKU of the commodity. Second, the computing device 101 may obtain the M +1 th piece of target object information 105 that matches the target object identification 104 described above. The M +1 th object information piece 105 is at least one object information piece in the M +1 th object information piece set corresponding to the object identifier 104. The M +1 th object information piece set is a set of information pieces excluding the M-th target object information piece in the M-th object information piece set. Wherein M is a positive integer. Here, the target object information piece may be used to simplify the description of the features of the target object described above. The computing device 101 may then retrieve the P +1 th target object media information 106 that matches the target object identification 104 described above. The P +1 th target object media information 106 is at least one piece of media information in the P +1 th media information set corresponding to the target object identifier 104. The above-mentioned P +1 th media information set is a media information set excluding the P-th target media information in the P-th media information set. Wherein P is a positive integer. Finally, the computing device 101 may send the M +1 th piece of target object information 105 and the P +1 th piece of target object media information 106 to the first terminal 102, so that the M +1 th piece of target object information 105 and the P +1 th piece of target object media information 106 are displayed on the first terminal 102.

The computing device 101 may be hardware or software. When the computing device is hardware, it may be implemented as a distributed cluster composed of multiple servers or terminal devices, or may be implemented as a single server or a single terminal device. When the computing device is embodied as software, it may be installed in the hardware devices enumerated above. It may be implemented, for example, as multiple software or software modules to provide distributed services, or as a single software or software module. And is not particularly limited herein.

It should be understood that the number of computing devices in FIG. 1 is merely illustrative. There may be any number of computing devices, as implementation needs dictate.

With continued reference to fig. 2, a flow 200 of some embodiments of an information presentation method according to the present disclosure is shown. The information display method comprises the following steps:

step 201, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.

In some embodiments, taking the internet property trading platform as an example, the main execution body of the information presentation method is a background server device of the internet property trading platform, which is hereinafter referred to as a server (for example, the computing device 101 shown in fig. 1). The server may respond to the N +1 th page request for the target page sent by the first terminal within the preset time. Here, the target page may be a page for collectively presenting a plurality of house sources. For example, the target page may be a house source browsing page entered by the user through an internet house transaction platform app (application) on the first terminal. Wherein, the target page at least comprises a target room source (target object). And each target object shown in the target page has a target object identifier. Such as each target source, has a source SKU. The house source SKU may be a unique identifier assigned by the server to a target house source submitted by the server by the second terminal (landlord terminal/broker terminal) after the server receives the target house source. The house source identifier (target object identifier) of the target house source is recorded in the server, and the target object identifier of the target house source (target object) can be obtained from the server. Wherein N is a positive integer. Here, the first terminal may refer to a user terminal browsing a target page. Here, the setting of the preset time is not limited. In addition, taking the internet shopping platform as an example, as exemplified by a background server device of the internet shopping platform, the specific executed instructions are the same as those described above, which is not exemplified here. Therefore, the target object information bar and the target object media information can be conveniently acquired subsequently according to the target object identification.

Step 202, obtaining the (M + 1) th target object information strip matched with the target object identification.

In this embodiment, the (N + 1) th page request may be a non-primary page request of the user to the target page through the first terminal. Before the server responds to the (N + 1) th page request, the response result of the object information piece of the (N + 1) th page request needs to be determined based on the response result of the user to the object information piece of the history page request (namely, to the M-th page request) of the target page through the first terminal. The response result of the object information strip requested by the (N + 1) th page is different from the response result of the object information strip requested by the mth page, and the specific difference is that the response result of the object information strip requested by the mth page is that at least one object information strip is selected from the mth object information strip set as an mth target object information strip, and the mth target object information strip is used as the response result of the object information strip requested by the mth page; the response result of the object information pieces of the (N + 1) th page request is that at least one object information piece is selected from the (M + 1) th object information piece set as an (M + 1) th target object information piece, and the (M + 1) th target object information piece is used as the response result of the object information pieces of the (N + 1) th page request. Wherein M is a positive integer. The M +1 th object information piece set may be a set of information pieces excluding the M-th target object information piece in the M-th object information piece set. Here, the target object information piece may be used to simplify the description of the features of the target object described above.

The object information strip set is used for carrying out corpus feature extraction processing on the description information of a target object to generate a corpus feature set as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set. Taking the target house as an example of the target object, the description information of the target object is description information of the target house submitted to the server by the broker terminal, or the landlord terminal, etc. (the second terminal). The description information of the target house source can be subjected to corpus feature extraction processing, and a corpus feature set is generated to serve as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set.

In addition, taking the internet shopping platform as an example, as exemplified by the background server device of the internet shopping platform, the specific executed instructions are the same as the above, and the description information of the target object is the description information of the target product submitted to the shopping platform server by the merchant terminal or the like (second terminal). And generating an object information strip set based on the description information of the target commodity, which is not exemplified herein.

At step 202, at least one text-form target object information item (house source/commodity phrase description phrase) matching the target object identifier can be obtained through the target object identifier. Also because the M +1 th object information strip does not exist in the M +1 th object information strip set corresponding to the M +1 th object information strip, the same object information strip can be prevented from being displayed when a user browses the object (house source/commodity) for multiple times within the preset time.

Step 203, acquiring the P +1 th target object media information matched with the target object identification.

In this embodiment, before the server responds to the (N + 1) th page request, the response result of the media information of the (N + 1) th page request needs to be determined based on the response result of the media information of the historical page requests (i.e., the P-th page requests) of the target page by the first terminal. The response result of the media information requested by the (N + 1) th page is different from the response result of the media information requested by the (P) th page, and the specific difference is that the response result of the media information requested by the (P) th page is that at least one piece of media information is selected from the (P) th media information set to serve as the (P) th target object media information, and the (P) th target object media information is used as the response result of the media information requested by the (P) th page; the response result of the media information of the (N + 1) th page request is that at least one piece of media information is selected from the (P + 1) th media information set as the (P + 1) th target object media information, and the (P + 1) th target object media information is used as the response result of the media information of the (N + 1) th page request. Wherein P is a positive integer. The (P + 1) th target object media information is at least one piece of media information in a (P + 1) th media information set corresponding to the target object identifier. The P +1 th media information set is a media information set excluding the P-th target media information from the P-th media information set.

Continuing with the example of target premises as target objects, each target premises, in addition to the description information of the target premises submitted to the server by the broker terminal, or the landlord terminal or the like (second terminal), the broker terminal, or the landlord terminal or the like (second terminal) submits at least one media information (set of media information) of the target premises (target object) to the server. For example, the media information may be a user diagram of the target house source, a VR (Virtual Reality) image, a main diagram of each room, house source video material, audio or video material interpreted by a broker from the house source, and so on.

Taking a house source SKU as an example, a house source SKU (target house source identifier) is a unique identifier of the target house source, and at least one house type map, VR image, main map of each room, house source video material, broker-to-house source interpretation audio or video material, and the like (media information collection) which are matched with the target house source (target object) can be obtained according to the house source SKU (target object identifier).

Of course, taking the internet shopping platform as an example, as taking a background server device of the internet shopping platform as an example, the target house source is understood as a target commodity, the commodity has a unique commodity SKU (target object identification), the merchant terminal further submits at least one piece of media information of the target commodity (target object) to the shopping platform server, and the media information of the target commodity (target object) may be understood as a media information set of the embodiment, for example, a detailed diagram, a video material, and the like of the target commodity. And will not be described in detail herein.

At least one piece of media-oriented target object media information (house source/commodity image video) matched with the target object identification can be acquired through the target object identification, through step 203. Also because the No. P target object media information does not exist in the No. P +1 media information set corresponding to the No. P +1 target object media information, the same media information can be prevented from being displayed when a user browses the target object (house source/commodity) for multiple times within the preset time. In addition, the media information can be displayed in a page as more intuitive information. The changed media information is displayed within the preset time, so that the times that the user ignores the target object can be reduced.

Step 204, the (M + 1) th target object information item and the (P + 1) th target object media information are sent to the first terminal, so that the (M + 1) th target object information item and the (P + 1) th target object media information are displayed on the first terminal.

In general, in an internet platform, a house source or other goods are displayed on line, and an image video (target object media information) and a summary description (target object information bar) of the house source or the goods need to be displayed in a display template of a target page at the same time. Still taking the target room source as an example, after obtaining the M +1 th target object information piece and the P +1 th target object media information of the target room source, the M +1 th target object information piece and the P +1 th target object media information may be sent to the first terminal, so as to respond to the N +1 th page request for the target page sent by the first terminal within the preset time, so that the M +1 th target object information piece and the P +1 th target object media information are displayed on the first terminal. For example, in the case of an internet shopping platform, the same execution concept is not described herein. Thus, a changing phrase description title (target object information bar) of the target object (house source/commodity) and an image video (target object media information) of the target object (house source/commodity) can be presented for a period of time. Therefore, the variable display of the variable target object information (house source/commodity phrase description title) and the variable display of the target object media information (house source/commodity image video) on the target page and the visual display of the variable target object media information (house source/commodity image video) on the target page are adopted, so that the click rate of a user on the target page can be improved when the user browses the information, and the loss of the user flow is reduced.

The above embodiments of the present disclosure have the following advantages: by the information display method of some embodiments of the present disclosure, when a user browses a target object (house source/commodity) for multiple times within a period of time, a changed phrase description title (target object information bar) of the target object (house source/commodity) and an image video (target object media information) of the target object (house source/commodity) may be displayed. Based on this, in the information display method of some embodiments of the present disclosure, first, in response to receiving, within a preset time, an N +1 th page request for a target page sent by a first terminal, where the target page at least displays a target object, a target object identifier of the target object is obtained. Therefore, the target object information bar and the target object media information can be conveniently acquired subsequently according to the target object identification. Then, the M +1 th target object information piece matched with the target object identification is obtained. Therefore, at least one target object information strip (house source/commodity phrase description phrase) in a word form matched with the target object identification can be obtained through the target object identification. Also because the M +1 th object information strip does not exist in the M +1 th object information strip set corresponding to the M +1 th object information strip, the same object information strip can be prevented from being displayed when a user browses the object (house source/commodity) for multiple times within the preset time. And then, acquiring the P +1 th target object media information matched with the target object identification. Therefore, at least one piece of media-oriented target object media information (house source/commodity image video) matched with the target object identification can be acquired through the target object identification. Also because the No. P target object media information does not exist in the No. P +1 media information set corresponding to the No. P +1 target object media information, the same media information can be prevented from being displayed when a user browses the target object (house source/commodity) for multiple times within the preset time. In addition, the media information can be displayed in a page as more intuitive information. The changed media information is displayed within the preset time, so that the times that the user ignores the target object can be reduced. And finally, sending the M +1 th target object information piece and the P +1 th target object media information to the first terminal, so that the M +1 th target object information piece and the P +1 th target object media information are displayed on the first terminal. Thus, a changing phrase description title (target object information bar) of the target object (house source/commodity) and an image video (target object media information) of the target object (house source/commodity) can be presented for a period of time. Therefore, the variable display of the variable target object information (house source/commodity phrase description title) and the variable display of the target object media information (house source/commodity image video) on the target page and the visual display of the variable target object media information (house source/commodity image video) on the target page are adopted, so that the click rate of a user on the target page can be improved when the user browses the information, and the loss of the user flow is reduced.

With further reference to fig. 3, a flow diagram of further embodiments of information presentation methods according to the present disclosure is shown. The information display method comprises the following steps:

step 301, in response to receiving a first page request for a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.

In some embodiments, taking the internet property trading platform as an example, the executing subject of the information presentation method may be a background server device of the internet property trading platform, hereinafter referred to as a server (for example, the computing device 101 shown in fig. 1). The server may obtain the target object identifier of the target object in response to receiving a first page request for the target page sent by the first terminal within a preset time. Here, the target page may be a page for collectively presenting a plurality of house resources, for example, a house resource browsing page entered by the user through the internet house transaction platform APP on the first terminal. Wherein, the target page at least comprises a target room source (target object). And each target object shown in the target page has a target object identifier. Such as each target source, has a source SKU. The house source SKU is the unique identifier allocated by the server to the target house source after the server receives the target house source submitted to the server by the second terminal (landlord terminal/broker terminal). The house source identifier (target object identifier) of the target house source is recorded in the server, and the target object identifier of the target house source (target object) is obtained from the server. Here, the first terminal may refer to a user terminal browsing a target page. Here, the setting of the preset time is not limited. In addition, taking the internet shopping platform as an example, as exemplified by a background server device of the internet shopping platform, the specific executed instructions are the same as those described above, which is not exemplified here. Therefore, the target object information bar and the target object media information can be conveniently acquired subsequently according to the target object identification.

Step 302, obtaining the first target object information strip matched with the target object identification.

In this embodiment, the first page request is a first page request of a user to a target page through a first terminal, and when the server responds to the first page request, a response result of an information strip of the first page request is a response result of selecting at least one object information strip from a first object information strip set corresponding to the target object identifier as a first target object information strip, and using the first target object information strip as the information strip of the first page request.

In some optional implementation manners of some embodiments, the server may obtain, from the first object information piece set, an object information piece corresponding to at least one information piece identifier as a first target object information piece matched with the target object identifier. The information bar identifier may be identification information of an object information bar. Thus, the first target object information piece can be determined according to the information piece identification.

At least one object information piece may be selected from the initial set of first object information pieces as a first target object information piece, via step 302. The first object information set and the first target object information may provide support for obtaining the target object information corresponding to the next page request.

Step 303, obtaining the first target object media information matched with the target object identifier.

In this embodiment, when the server responds to the first page request, the response result of the media information of the first page request is that at least one piece of media information is selected from the first media information set corresponding to the target object identifier as first target object media information, and the first target object media information is used as the response result of the media information of the first page request.

Continuing with the example of target premises as target objects, each target premises, in addition to the description information of the target premises submitted to the server by the broker terminal, or the landlord terminal or the like (second terminal), the broker terminal, or the landlord terminal or the like (second terminal) submits at least one media information (first set of media information) of the target premises (target object) to the server. For example, the media information may be a house diagram of the target house source, VR images, a main graph of each room, house source video material, audio or video material interpreted by a broker from the house source, and so on.

Taking a house source SKU as an example, a house source SKU (target house source identifier) is a unique identifier of the target house source, and at least one house type map, VR image, main map of each room, house source video material, broker-to-house source interpretation audio or video material, and the like (first media information set) matching the target house source (target object) can be obtained according to the house source SKU (target object identifier).

Of course, taking the internet shopping platform as an example, as taking a background server device of the internet shopping platform as an example, the target house source is understood as a target commodity, the commodity has a unique commodity SKU (target object identification), the merchant terminal further submits at least one piece of media information of the target commodity (target object) to the shopping platform server, and the media information of the target commodity (target object) can be understood as a first media information set of the embodiment, for example, a detailed diagram, a video material, and the like of the target commodity. And will not be described in detail herein.

In some optional implementation manners of some embodiments, the server may obtain, from the first media information set, media information corresponding to at least one media identifier as first target object media information matching the target object identifier. The media identifier may be identification information of the media information. Thus, the first target object media information can be determined based on the media identification.

At least one piece of media information may be selected from the initial first set of media information as a first target object media information, via step 303. The first media information set and the first target object media information can provide support for acquiring the target object media information corresponding to the second page request.

Step 304, the first target object information piece and the first target object media information are sent to the first terminal, so that the first target object information piece and the first target object media information are displayed on the first terminal.

In general, in an internet platform, a house source or other goods are displayed on line, and an image video (target object media information) and a summary description (target object information bar) of the goods can be simultaneously displayed in a display template of a target page. Still taking the target room source as an example of the target object, after obtaining a first target object information piece and first target object media information of the target room source, the first target object information piece and the first target object media information may be sent to the first terminal, so as to respond to a first page request for a target page sent by the first terminal within a preset time, so that the first target object information piece and the first target object media information are displayed on the first terminal. For example, in the case of an internet shopping platform, the same execution concept is not described herein. Therefore, when the user browses the target object (house source/commodity) for the first time, the phrase description title (target object information bar) of the target object (house source/commodity) browsed by the user and the image video (target object media information) of the target object (house source/commodity) can be displayed.

As can be seen from fig. 3, compared with the description of some embodiments corresponding to fig. 2, the flow 300 of the information presentation method in some embodiments corresponding to fig. 3 embodies a step of expanding the first page request. Therefore, the solutions described in the embodiments may determine the first target object information and the first target object media information according to the initial first object information set and the initial first media information set, respectively. Therefore, when the user browses the target object (house source/commodity) for the first time, the phrase description title (target object information bar) of the target object (house source/commodity) browsed by the user and the image video (target object media information) of the target object (house source/commodity) can be displayed. Meanwhile, the first object information strip set and the first target object information strip can provide support for obtaining the target object information strip corresponding to the next page request. The first media information set and the first target object media information can provide support for acquiring the target object media information corresponding to the second page request.

With further reference to fig. 4, still further embodiments of information presentation methods according to the present disclosure are illustrated. The information display method comprises the following steps:

step 401, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.

In some embodiments, the specific implementation and technical effects of step 401 may refer to step 201 in those embodiments corresponding to fig. 2, and are not described herein again.

Step 402, receiving the description information of the target object submitted by the second terminal.

In some embodiments, taking the internet property trading platform as an example, the main execution body of the information presentation method is a background server device of the internet property trading platform, which is hereinafter referred to as a server (for example, the computing device 101 shown in fig. 1). The server may receive description information of the target object submitted by the second terminal. The description information of the target object is description information of the target house source submitted to the server by a second terminal such as a broker terminal or a landlord terminal. Here, the description information may be used to characterize information describing the target object. For example, the target object is a house source, and the description information may be: [001, entire rental category, 2-unit 1001, [ a cell, greening ratio: 15%, property management fee: 1 yuan/square meter ], [ house rent 500 yuan/month ], house deposit 1000 yuan, zhang san, [ 300 meters from the primary school of the center, 500 meters from the shopping square of the center ] ]. In addition, taking the internet shopping platform as an example, as exemplified by a background server device of the internet shopping platform, the specific executed instructions are the same as those described above, which is not exemplified here. Thus, source data support may be provided for the generation of a set of object information pieces for a target object.

And step 403, generating an object information strip set of the target object according to the description information.

In some embodiments, first, the server may perform a corpus feature extraction process on the description information by using a natural language processing method (e.g., keyword extraction), so as to generate a corpus feature set as a corpus class set. Then, templating may be performed on each corpus category in the corpus category set to generate at least two pieces of object information as the set of object information pieces, and the information piece identifier for each piece of object information may be generated. The object information set may include at least two object information pieces, each object information piece has an information piece identifier, and each object information piece may be used to simplify the description of the features of the target object. Here, the templating process may be a conversion process of the corpus category in a predetermined format. For example, the corpus category may be "[ house source category ]", "[ greening proportion ]". The "house source type" and the "greening ratio" may be converted into the target information items "house source type is full rental type" and "greening ratio is 15%" according to a predetermined format "_____. Here, the first "__" may characterize the corpus class to be filled. The second one can represent the information corresponding to the corpus class to be filled. Therefore, the characteristics of the target object can be simplified and described through the corpus characteristic extraction of the description information.

Step 404, receiving the media material for the target object submitted by the second terminal.

In some embodiments, the server may receive media material submitted by the second terminal for the target object. The media material may be a set of media materials of the target object, and the form of the media material may include, but is not limited to, at least one of the following: still images (e.g., images in PNG format), moving images (e.g., images in GIF format), VR images, video, audio. Taking the target house as an example of the target object, the media material may be an unprocessed house pattern of the target house, a VR image, a main graph of each room, house video material, audio or video material interpreted by a broker from the house, and so on. Taking the target commodity as an example of the target object, the media material may be a detailed view of the unprocessed target commodity, a video material, and the like. Thus, source data support may be provided for the generation of a set of media information for a target object.

Step 405, generate a set of media information for the target object from the media assets.

In some embodiments, the server may perform a normalization process on the media material to obtain a set of media information of the target object. The media information set comprises at least two pieces of media information, each piece of media information is provided with a media identifier, and each piece of media information is used for displaying the target object in a media mode. The normalization process may be a process of unifying the specifications of the respective materials included in the media material. The normalization process may include, but is not limited to: format conversion processing and cutting processing. The format conversion process may be a process of converting materials in the same format into materials in the same format. For example, the format conversion process may be to convert all images in other formats (e.g., PNG, TIF) of the target object into images in the JPG format. The cropping processing may be processing of cropping an image or video or audio. For example, the cutting process may be to cut the material in the form of video so as to reserve a predetermined number of frames of the material in the form of video. Here, the setting of the predetermined number of frames is not limited. Thus, the received media material may be processed into a canonical set of media information such that each media information may be used to medially present the target object.

Step 406, the mth information strip identifier matching with the target object identifier is obtained.

In some embodiments, the server may obtain an mth information piece identifier matching the target object identifier. Thereby, the information piece identification of the mth target object information piece matching the target object identification can be determined.

Step 407, according to the mth information item identifier, excluding the mth target object information item corresponding to the mth information item identifier from the mth object information item set, so as to obtain an M +1 th object information item set.

In some embodiments, the server may exclude an mth target object information item corresponding to the mth information item identifier from the mth object information item set to obtain an M +1 th object information item set. Therefore, the Mth target object information strip does not exist in the acquired M +1 th object information strip set.

Step 408, at least one object information strip is obtained from the M +1 th object information strip set as the M +1 th object information strip matched with the object identifier.

In some embodiments, the server may obtain at least one object information item in the M +1 th object information item set as an M +1 th target object information item matching the target object identifier. Therefore, at least one piece of recommendation information (target object information piece) in a text form matched with the target object identification can be obtained through the information piece identification. Also because the M +1 th object information strip does not exist in the M +1 th object information strip set corresponding to the M +1 th object information strip, the same object information strip can be prevented from being displayed when a user browses the object (house source/commodity) for multiple times within the preset time.

Step 409, acquiring the pth media identifier matched with the target object identifier.

In some embodiments, the server may obtain the pth media identifier matching the target object identifier. Thus, the media identification of the pth target object media information that matches the target object identification may be determined.

Step 410, according to the P-th media identifier, excluding the P-th target object media information corresponding to the P-th media identifier from the P-th media information set to obtain a P + 1-th media information set.

In some embodiments, the server may exclude a pth target object media information corresponding to the pth media identifier from the pth media information set to obtain a pth +1 media information set. Therefore, the P +1 th media information set is not provided with the P-th target object media information.

Step 411, at least one piece of media information is acquired from the (P + 1) th media information set as the (P + 1) th target object media information matched with the target object identifier.

In some embodiments, the server may obtain at least one piece of media information in the P +1 th media information set as the P +1 th target object media information matching the P +1 th page request. Therefore, at least one piece of media-oriented target object media information (house source/commodity image video) matched with the target object identification can be acquired through the media identification. Also because the No. P target object media information does not exist in the No. P +1 media information set corresponding to the No. P +1 target object media information, the same media information can be prevented from being displayed when a user browses the target object (house source/commodity) for multiple times within the preset time. In addition, the media information can be displayed in a page as more intuitive information. The changed media information is displayed within the preset time, so that the times that the user ignores the target object can be reduced.

Step 412, the (M + 1) th target object information item and the (P + 1) th target object media information are sent to the first terminal, so that the (M + 1) th target object information item and the (P + 1) th target object media information are displayed on the first terminal.

In some embodiments, the specific implementation of step 412 and the technical effects brought by the implementation may refer to step 204 in those embodiments corresponding to fig. 2, which are not described herein again.

The above embodiments of the present disclosure have the following advantages: as can be seen from fig. 4, compared with the description of some embodiments corresponding to fig. 2, the process 400 in some embodiments corresponding to fig. 4 embodies generating an object information bar set and a media information set of a target object, and acquiring a target object information bar and target object media information corresponding to a target object identifier through an information bar identifier and a media identifier. Therefore, the variable target object information (house source/commodity phrase description phrase) and the variable target object media information (house source/commodity image video) are displayed on the target page in a variable mode, so that the click rate of the user on the target page can be improved when the user browses the information, and further the loss of user traffic is reduced.

With further reference to fig. 5, as an implementation of the methods shown in the above figures, the present disclosure provides some embodiments of an information presentation apparatus, which correspond to those of the method embodiments shown in fig. 2, and which may be applied in various electronic devices in particular.

As shown in fig. 5, the information presentation apparatus 500 of some embodiments includes: an identification acquisition unit 501, an information piece acquisition unit 502, a media information acquisition unit 503, and a transmission unit 504. The identifier obtaining unit 501 is configured to, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, obtain a target object identifier of the target object, where N is a positive integer; the information bar acquiring unit 502 is configured to acquire an M +1 th target object information bar matching the target object identifier, where the M +1 th target object information bar is at least one object information bar in an M +1 th set of object information bars corresponding to the target object identifier, the M +1 th set of object information bars is a set of information bars excluding the M-th target object information bar in the M-th set of object information bars, where M is a positive integer; the media information acquiring unit 503 is configured to acquire a P +1 th target object media information matching the target object identifier, where the P +1 th target object media information is at least one piece of media information in a P +1 th media information set corresponding to the target object identifier, and the P +1 th media information set is a media information set excluding the P-th target object media information in the P-th media information set, where P is a positive integer; the sending unit 504 is configured to send the M +1 th piece of target object information and the P +1 th piece of target object media information to the first terminal, so that the M +1 th piece of target object information and the P +1 th piece of target object media information are displayed on the first terminal.

In an optional implementation manner of some embodiments, before the identification obtaining unit 501, the information presentation apparatus 500 further includes: a target object identification obtaining unit, a target object information piece obtaining unit, a target object media information obtaining unit, and an information sending unit (not shown in the figure). The target object identification obtaining unit is configured to respond to a first page request for the target page sent by a first terminal within a preset time, wherein the target page at least shows the target object, and obtain a target object identification of the target object. And the target object information piece acquiring unit is configured to acquire a first target object information piece matched with the target object identifier, wherein the first target object information piece is at least one object information piece in a first object information piece set corresponding to the target object identifier. The target object media information acquiring unit is configured to acquire first target object media information matched with the target object identification, wherein the first target object media information is at least one piece of target object media information in a first media information set corresponding to the target object identification. The information sending unit is configured to send the first piece of target object information and the first piece of target object media information to the first terminal, so that the first piece of target object information and the first piece of target object media information are displayed on the first terminal.

In an optional implementation manner of some embodiments, before the information bar obtaining unit 502, the information presentation apparatus 500 further includes: a description information receiving unit and an object information piece set generating unit (not shown in the figure). The description information receiving unit is configured to receive the description information of the target object submitted by the second terminal. The object information set generating unit is configured to generate an object information set of the target object according to the description information, where the object information set includes at least two object information pieces, each object information piece has an information piece identifier, and each object information piece is used to simplify a feature describing the target object.

In an optional implementation manner of some embodiments, before the media information obtaining unit 503, the information presentation apparatus 500 further includes: a media material receiving unit and a media information set generating unit (not shown in the figure). The media material receiving unit is configured to receive the media material submitted by the second terminal to the target object. The media information set generating unit is configured to generate a media information set of the target object according to the media materials, wherein the media information set includes at least two pieces of media information, each piece of media information has a media identifier, and each piece of media information is used for displaying the target object in a medialized manner.

In an optional implementation manner of some embodiments, the target object information piece obtaining unit may be further configured to: acquiring an object information strip corresponding to at least one information strip identifier from the first object information strip set, and using the object information strip as a first target object information strip matched with the target object identifier; and the target object media information acquisition unit may be further configured to: and acquiring media information corresponding to at least one media identifier in the first media information set as first target object media information matched with the target object identifier.

In an optional implementation of some embodiments, the information piece obtaining unit 502 may be further configured to: acquiring the Mth information bar mark matched with the target object mark; according to the Mth information bar mark, excluding the Mth target object information bar corresponding to the Mth information bar mark from the Mth object information bar set to obtain an M +1 th object information bar set; and acquiring at least one object information strip from the M +1 th object information strip set as an M +1 th object information strip matched with the target object identifier.

In an optional implementation of some embodiments, the media information obtaining unit 503 may be further configured to: acquiring a P-th media identifier matched with the target object identifier; according to the P-th media identifier, removing P-th target object media information corresponding to the P-th media identifier from the P-th media information set to obtain a P + 1-th media information set; and acquiring at least one piece of media information from the P +1 th media information set as the P +1 th target object media information matched with the target object identifier.

It will be understood that the elements described in the apparatus 500 correspond to various steps in the method described with reference to fig. 2. Thus, the operations, features and resulting advantages described above with respect to the method are also applicable to the apparatus 500 and the units included therein, and are not described herein again.

Referring now to FIG. 6, a block diagram of an electronic device (e.g., computing device 101 of FIG. 1)600 suitable for use in implementing some embodiments of the present disclosure is shown. The electronic device in some embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle-mounted terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.

In particular, according to some embodiments of the present disclosure, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, some embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In some such embodiments, the computer program may be downloaded and installed from a network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of some embodiments of the present disclosure.

It should be noted that the computer readable medium described in some embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In some embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In some embodiments of the present disclosure, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object, and acquiring a target object identifier of the target object, wherein N is a positive integer; acquiring an M +1 th target object information item matched with the target object identifier, wherein the M +1 th target object information item is at least one object information item in an M +1 th object information item set corresponding to the target object identifier, the M +1 th object information item set is an information item set excluding the M target object information item in the M th object information item set, and M is a positive integer; acquiring the (P + 1) th target object media information matched with the target object identifier, wherein the (P + 1) th target object media information is at least one piece of media information in a (P + 1) th media information set corresponding to the target object identifier, the (P + 1) th media information set is a media information set excluding the (P) th target object media information in the (P) th media information set, and P is a positive integer; and sending the (M + 1) th target object information piece and the (P + 1) th target object media information to the first terminal, so that the (M + 1) th target object information piece and the (P + 1) th target object media information are displayed on the first terminal.

Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in some embodiments of the present disclosure may be implemented by software, and may also be implemented by hardware. The described units may also be provided in a processor, and may be described as: a processor includes an identification acquisition unit, an information strip acquisition unit, a media information acquisition unit, and a transmission unit. The names of these units do not in some cases constitute a limitation to the unit itself, and for example, the information piece acquiring unit may also be described as a "unit that acquires an M +1 th target object information piece that matches the above target object identification".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims

1. An information display method, comprising:

responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object and acquires a target object identifier of the target object, and N is a positive integer;

acquiring an M +1 th target object information strip matched with the target object identifier, wherein the M +1 th target object information strip is at least one object information strip in an M +1 th object information strip set corresponding to the target object identifier, the M +1 th object information strip set is an information strip set excluding the M target object information strip in the M object information strip set, and M is a positive integer; and

acquiring the P +1 th target object media information matched with the target object identifier, wherein the P +1 th target object media information is at least one piece of media information in a P +1 th media information set corresponding to the target object identifier, the P +1 th media information set is a media information set excluding the P +1 th target object media information in the P th media information set, and P is a positive integer;

and sending the (M + 1) th target object information strip and the (P + 1) th target object media information to the first terminal, so that the (M + 1) th target object information strip and the (P + 1) th target object media information are displayed on the first terminal.

2. The method according to claim 1, wherein, before the response receives a page request for N +1 times of a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object and acquires a target object identifier of the target object, the method further comprises:

responding to a first page request for the target page sent by a first terminal within a preset time, wherein the target page at least shows the target object, and acquiring a target object identifier of the target object;

acquiring a first target object information strip matched with the target object identifier, wherein the first target object information strip is at least one object information strip in a first object information strip set corresponding to the target object identifier; and

acquiring first target object media information matched with the target object identifier, wherein the first target object media information is at least one piece of target object media information in a first media information set corresponding to the target object identifier;

and sending the first target object information strip and the first target object media information to the first terminal, so that the first target object information strip and the first target object media information are displayed on the first terminal.

3. The method of claim 1, wherein prior to said obtaining an M +1 th piece of target object information that matches the target object identification, the method further comprises:

receiving description information of the target object submitted by a second terminal;

and generating an object information strip set of the target object according to the description information, wherein the object information set comprises at least two object information strips, each object information strip is provided with an information strip identifier, and each object information strip is used for simplifying and describing the characteristics of the target object.

4. The method of claim 1, wherein prior to said obtaining the P +1 th target object media information matching the target object identification, the method further comprises:

receiving a media material submitted by a second terminal to the target object;

and generating a media information set of the target object according to the media materials, wherein the media information set comprises at least two pieces of media information, each piece of media information has a media identifier, and each piece of media information is used for displaying the target object in a media mode.

5. The method of claim 2, wherein the obtaining a first piece of target object information matching the target object identification comprises:

acquiring an object information strip corresponding to at least one information strip identifier from the first object information strip set, and using the object information strip as a first target object information strip matched with the target object identifier; and

acquiring first target object media information matched with the target object identification, wherein the acquisition comprises the following steps:

and acquiring media information corresponding to at least one media identifier in the first media information set as first target object media information matched with the target object identifier.

6. The method according to any one of claims 1-5, wherein said obtaining the (M + 1) th target object information piece matching the target object identification comprises:

acquiring the Mth information bar mark matched with the target object mark;

according to the Mth information bar mark, excluding the Mth target object information bar corresponding to the Mth information bar mark from the Mth object information bar set to obtain an M +1 th object information bar set;

and acquiring at least one object information strip from the M +1 th object information strip set as an M +1 th object information strip matched with the target object identifier.

7. The method according to any one of claims 1-5, wherein the obtaining of the P +1 th target object media information matching the target object identifier comprises:

acquiring a P-th media identifier matched with the target object identifier;

according to the P-th media identifier, removing P-th target object media information corresponding to the P-th media identifier from the P-th media information set to obtain a P + 1-th media information set;

and acquiring at least one piece of media information in the P +1 th media information set as the P +1 th target object media information matched with the target object identifier.

8. An information presentation device comprising:

the identification acquisition unit is configured to respond to an N +1 th page request of a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object, and acquire a target object identification of the target object, and N is a positive integer;

an information bar acquiring unit configured to acquire an M +1 th target object information bar matched with the target object identifier, where the M +1 th target object information bar is at least one object information bar in an M +1 th set of object information bars corresponding to the target object identifier, and the M +1 th set of object information bars is a set of information bars excluding the M-th target object information bar in the M-th set of object information bars, where M is a positive integer; and

a media information obtaining unit, configured to obtain a P +1 th target object media information matched with the target object identifier, where the P +1 th target object media information is at least one piece of media information in a P +1 th media information set corresponding to the target object identifier, and the P +1 th media information set is a media information set excluding the P-th target object media information in the P-th media information set, where P is a positive integer;

a sending unit, configured to send the M +1 th target object information piece and the P +1 th target object media information to the first terminal, so that the M +1 th target object information piece and the P +1 th target object media information are displayed on the first terminal.

9. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon;

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.

10. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-7.