CN111523954A

CN111523954A - Information processing method, information display method and device

Info

Publication number: CN111523954A
Application number: CN201910108766.4A
Authority: CN
Inventors: 罗悦
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-02-03
Filing date: 2019-02-03
Publication date: 2020-08-11

Abstract

The embodiment of the application provides an information processing method, an information display method and an information display device. Determining a target object related to the service request; acquiring subject information of the target object; providing a plurality of file information of the target object; determining a target user of the target object; according to the user characteristics of the target user, matching the plurality of file information to obtain target file information matched with the user characteristics; and merging and displaying the main body information of the target object and the target file information. The technical scheme provided by the embodiment of the application reduces the work load of the filing information and improves the accuracy of the filing information.

Description

Information processing method, information display method and device

Technical Field

The embodiment of the application relates to the technical field of computer application, in particular to an information processing method, an information display method and an information display device.

Background

At present, many data processing platforms can provide objects for users to perform interactive processing, for example, commodities are provided in an online transaction platform for users to purchase online, and the like.

Taking the online trading platform as an example, the user is usually shown the related content including the information of the main body of the commodity such as pictures, and the user can decide whether to purchase the commodity according to the related content of the commodity. In order to further improve the purchase intention of the user, corresponding case information is often generated based on the benefit points of the commodities, for example, the first 100 five discount offers, the last 10 hours of rush purchases, the time limit is reduced, one is bought and one is sent, the case information is put in to be combined with the commodity main body information for display, and the user can be stimulated to purchase the commodities through the case information, so that the purchase conversion rate is improved.

In the prior art, most of the document information is provided by merchants according to the needs of the merchants and is released at different times, so that the operation is complicated, the workload is large, and the document information is released inaccurately.

Disclosure of Invention

The embodiment of the application provides an information processing method, an information display method and an information display device, and aims to solve the technical problems that in the prior art, the operation of document information release is complex and the release accuracy is low.

In a first aspect, an embodiment of the present application provides an information processing method, including:

determining a target object related to the service request;

acquiring subject information of the target object;

providing a plurality of file information of the target object;

determining a target user of the target object;

according to the user characteristics of the target user, matching the plurality of file information to obtain target file information matched with the user characteristics;

and merging and displaying the main body information of the target object and the target file information.

In a second aspect, an embodiment of the present application provides an information displaying method, including:

sending a service request to a server side so that the server side can determine a target object related to the service request;

acquiring the main body information and the target file information of the target object sent by the server; the target file information is determined by the server side from a plurality of file information of the target object according to the user characteristics of the target user of the target object;

In a third aspect, an embodiment of the present application provides an information processing apparatus, including:

the object determining module is used for determining a target object related to the service request;

the information acquisition module is used for acquiring the main body information of the target object;

the information providing module is used for providing a plurality of file information of the target object;

the user determination module is used for determining a target user of the target object;

the information matching module is used for matching the plurality of the file information to obtain target file information matched with the user characteristics according to the user characteristics of the target user;

and the information display module is used for merging and displaying the main body information of the target object and the target file information.

In a fourth aspect, an embodiment of the present application provides an information processing apparatus, including:

the request sending module is used for sending a service request to a server so that the server can determine a target object related to the service request;

the information receiving module is used for acquiring the main body information and the target file information of the target object sent by the server; the target file information is determined by the server side from a plurality of file information of the target object according to the user characteristics of the target user of the target object;

and the display module is used for merging and displaying the main body information of the target object and the target file information.

In a fifth aspect, an embodiment of the present application provides an electronic device, including a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions to be invoked for execution by the processing component;

the processing component is to:

determining a target object related to the service request;

acquiring subject information of the target object;

providing a plurality of file information of the target object;

determining a target user of the target object;

In a sixth aspect, an embodiment of the present application provides an electronic device, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to:

and providing a display interface through the display component, and merging and displaying the main body information of the target object and the target file information in the display interface.

In the embodiment of the application, a target object related to a service request is determined; acquiring subject information of the target object; providing a plurality of file information of the target object; determining a target user of the target object; according to the user characteristics of the target user, matching the plurality of file information to obtain target file information matched with the user characteristics; the main body information of the target object and the target file information are combined and displayed, the target file information is determined by combining with user characteristics, the target file information is pointed, file information releasing accuracy is improved, file information is automatically matched and released when a business request is received, manual triggering execution is not needed, file information releasing workload is reduced, and file information releasing accuracy is further improved.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a flow chart illustrating one embodiment of an information processing method provided herein;

fig. 2a to fig. 2b are schematic diagrams of main pictures in a practical application of the embodiment of the present application;

FIG. 3 is a flow chart illustrating a further embodiment of an information processing method provided by the present application;

FIG. 4 is a flow chart illustrating one embodiment of an information presentation method provided herein;

FIG. 5 is a flow chart illustrating a further embodiment of an information presentation method provided by the present application;

FIG. 6 is a schematic diagram illustrating an interaction of information processing in an actual application according to an embodiment of the present application;

FIG. 7 is a schematic diagram illustrating an embodiment of an information processing apparatus provided herein;

FIG. 8 is a schematic structural diagram illustrating an embodiment of a server according to the present application;

FIG. 9 is a schematic diagram illustrating an embodiment of an information presentation device provided herein;

fig. 10 is a schematic structural diagram illustrating an embodiment of a terminal provided in the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above-described figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the number of operations, e.g., 101, 102, etc., merely being used to distinguish between various operations, and the number itself does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The technical scheme of the embodiment of the application is mainly applicable to a scenario of delivering the object file information, the file information may refer to information content which contains information for prompting a user to perform interactive processing on the object or deciding to perform interactive processing on the object or to promote an interactive activity in which the object participates, the information is composed of texts, images or other media forms, the object refers to data which is provided by a data processing platform and can be selected, processed and the like by the user, and the data is usually provided by an object provider. In a practical application, the data processing platform may refer to an online trading platform, and the object may refer to a commodity or a commodity set provided by the online trading platform, and it is understood that the commodity or the commodity set provided by the online trading platform is a virtual object and is different types of data in nature. In the online transaction platform, the interactive processing of the object may refer to operations such as purchasing, buying, collecting or sharing of the commodity, and the object provider also refers to a commodity provider, that is, a merchant.

As described in the background art, most of the current document information is provided by the object provider in combination with the needs of the object provider and is released, the operation is complicated, and the object provider determines which document information is released when, and the subjectivity is high, so that the release of the document information is not necessarily accurate. The release of the file information refers to the merging and displaying of the main body information of the object.

In order to improve the accuracy of the document information release and reduce the complexity of the document information release, the inventor provides the technical scheme of the application through a series of researches, and in the embodiment of the application, a target object related to a service request is determined firstly; and acquiring the main body information of the target object, and determining the user characteristics of the target user of the target object, so that the user characteristics can be combined, target file information matched with the user characteristics is selected from a plurality of file information of the target object, and then the main body information of the target object and the target file information can be combined and displayed. In the embodiment of the application, the target file information is determined by combining the user characteristics, so that the target file information is targeted, and not all users are the same file information, the file information delivery accuracy is improved, the file information is automatically matched and delivered when the service request is received, manual trigger execution is not needed, the file information delivery workload is reduced, and the file information delivery accuracy is further improved.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 is a flowchart of an embodiment of an information processing method provided in the present application, where the method may include the following steps:

101: and determining a target object related to the service request.

The technical scheme of the embodiment can be realized by a server or a client or an all-in-one machine device with a file information delivery requirement.

Optionally, when executed by the server, the technical solution of this embodiment may be to receive a service request sent by the client, and determine a target object related to the service request.

The service request refers to a corresponding request which can trigger the object presentation, so that the target object related to the service request can be determined.

In an alternative, the service request may refer to a content presentation request for a target object, where the content presentation request includes an object identifier. For example, in an online transaction scenario, there is a user operation for viewing detailed content of a certain target commodity, and at this time, a content display request for the target commodity may be generated and sent to the server. The detailed content of the product means that the content includes product subject information, product price, product name, product introduction information, and the like, so that the user can fully know the content of the product.

Therefore, the determining the target object related to the service request includes:

and determining a corresponding target object according to the object identifier in the service request.

Alternatively, the service request may be a search request, that is, the data processing platform may provide a search function, such as performing an object search. At least one keyword may be included in the search request. In an online transaction scenario, a commodity search function may be provided, and the commodity search may include searching in a total quantity of commodities or searching in commodities provided by a certain merchant.

Therefore, the determining the target object related to the service request may include:

and determining a target object matched with at least one keyword in the search request according to the at least one keyword.

As another optional mode, the service request is a page output request;

the determining the target object related to the service request may include:

determining a target page corresponding to the page output request;

and determining a target object displayed in the target page.

For example, in an online transaction scenario, the target page may refer to a shopping cart page, a commodity collection page, a shop home page where a commodity is located, and the like, where at least one object is associated with the page, and related content of the object is displayed in the page. Therefore, when a page output request exists, whether the target page is associated with the target object or not can be searched.

As another optional mode, the service request is an object display request, and the object display request is initiated for a target service with an object display requirement;

the determining the target object related to the service request comprises:

determining a target service corresponding to the object display request;

and determining a target object corresponding to the target service.

For the target service with the object display requirement, when the target service is triggered to execute, an object display request is initiated.

For example, in an online trading scenario, the target service may be an object recommendation service, and the recommended object is used for presentation in the home page of the client. When the user opens the home page, the execution of the object recommendation service is triggered, so that an object display request is initiated, and the server can take the recommended object determined by the object recommendation service as the target object to be displayed.

102: and acquiring the subject information of the target object.

Since the service request is used to trigger the presentation of the related content of the target object, the related content includes the subject information of the target object.

Optionally, the subject information of the target object may refer to a picture of the target object, and when there are multiple pictures in the target object, the subject information of the target object may specifically refer to a subject picture of the target object, and the subject picture may be preset.

103: providing a plurality of file information of the target object.

Wherein the case information may include basic information and additional information of the target object;

the additional information includes one or a combination of the following: time, scene, and points of interest of the target object.

The plurality of file information of the target object may be provided in advance by an object provider.

Further, the basic information in the case information is not changed, and the additional information may be generated in association with a change in time, scene, or interest point, and thus, optionally, the plurality of case information providing the target includes:

a plurality of documentation information generated as a function of time, scene, or point of interest is provided.

That is, the additional information in the plurality of file information is generated according to the change of time, scene or interest point.

For example, taking the target object as a product as an example, the basic information may refer to, for example, a product price, a product theme, and/or the like, and when the product is a one-piece dress, the product theme may be "thin and fit". The additional information includes one or more of time, scenario, or points of interest, the scenario may refer to, for example, a promotional program in which the merchandise is involved, such as "yearly bustle," "christmas promotion," etc., the time may refer to a promotional program time, or countdown information from a program start time or a program end time, etc. The points of interest may refer to product-related offer information, which may include a variety of types of benefits, such as price, red envelope, envelope mail, gift, speed, and full or reduced. For example, the benefit points corresponding to the price may be: original price 998, immediately minus 300; the benefit points corresponding to the red packet may be: collecting 10 Yuan red envelope; the benefit points corresponding to package and post can be: packing in 100 bags; the benefits corresponding to the gift can be: sending the mysterious gift at 500; the benefit points for speed may be: folding the first 100 names by 5 folds; the points of interest corresponding to the full subtraction may be: full 200 minus 20, etc.

According to the embodiment of the application, corresponding file information can be automatically generated according to time, scenes or interest point changes.

104: and determining a target user of the target object.

105: and matching the plurality of file information to obtain the target file information matched with the user characteristics according to the user characteristics of the target user.

106: and merging and displaying the main body information of the target object and the target file information.

The service request may include a user identifier, and a corresponding target user may be determined based on the user identifier.

Optionally, the user characteristic may include a document preference type, and according to the document types of the plurality of pieces of document information, the document information having the same document type as the document preference type may be determined as the target document information.

In combination with the above description, since the basic information in the multiple pieces of scenario information of the target object is the same, the scenario type may be determined according to the additional information, and the additional information may include one or more of time, scene, and benefit point, optionally, the scenario type may include a time type, a scene type, and a benefit type, and the specific division of the benefit type may refer to the above description.

In some scenarios, the additional information includes at least a scenario and may further include time or benefit point, and in this case, the case type may include a time type and a benefit type.

Therefore, the target file information can be determined according to the file type preferred by the user. Therefore, optionally, the obtaining, by matching according to the user characteristics of the target user, the target document information matched with the user characteristics from the plurality of document information may include:

and matching the plurality of the file information to obtain target file information corresponding to the additional information matched with the file preference type according to the user characteristics of the target user.

If the user has a plurality of file preference types, and if a plurality of file information with file types matched with the file preference types of the user exist, any file information can be selected as the target decision information.

Because the same file information has different functions on different users, that is, different users have different sensitivities to different file information, for example, some users are more sensitive to the file information of the red envelope type, and are more prone to purchase commodities which are associated with and display red envelope type decision information. While some users may be more sensitive to price type paperwork information. In the prior art, since the document information is provided by the object provider, the document information seen by different users is the same, which further causes the inaccurate decision information delivery, thereby affecting the object transformation. In the embodiment, the target file information is determined by combining the user characteristics of the target object, so that the target file information is put in a targeted manner, and not all users are the same file information, the file information putting accuracy is improved, and the file information is automatically matched and put in when a service request is received, so that manual trigger execution is not needed, the file information putting workload is reduced, and the file information putting accuracy is further improved.

As an alternative, the user characteristics may be obtained by combining historical behavior data statistics of the target user.

The historical behavior data may refer to a case type of case information displayed by merging with subject information of an object interacted with the user history. The file type of the file information corresponding to the object with the most historical interaction times can be used as the file change type of the user through statistical analysis, namely the user characteristics.

In the online transaction scenario, the historical behavior data may also include the pattern type of the pattern information corresponding to the historically purchased goods, the pattern type of the pattern information corresponding to the historically viewed goods, and/or the pattern type of the pattern information corresponding to the historically collected goods, for example, the pattern type of the pattern information corresponding to the product with the largest number of historical purchases, the pattern type of the pattern information corresponding to the product with the largest number of historical browsing times, or the pattern type of the pattern information corresponding to the product with the largest number of historical collections may be used as the user characteristics by statistical analysis, or selecting the pattern type with the largest occurrence frequency from the pattern types of the pattern information corresponding to the commodity with the largest historical purchase frequency, the pattern types of the pattern information corresponding to the commodity with the largest historical browsing frequency and the pattern types of the pattern information corresponding to the commodity with the largest historical collection frequency as the user characteristics.

As another alternative, the obtaining, by matching according to the user characteristic of the target user, the target document information matched with the user characteristic from the plurality of document information may include:

determining a group where the target user is located;

and matching the plurality of the file information according to the group characteristics of the target user to obtain the target file information matched with the group characteristics.

The group characteristic may be a type of document preference.

The users can be divided into different groups in advance according to the file preference types, the group characteristics are file preference types corresponding to the users belonging to the same group, and therefore the target file information can be obtained according to the group characteristics.

The determination of the document preference type, the determination of the document type of the document information, and the matching process may refer to the above optional manner, which is not described herein again.

Of course, as other alternatives, the user characteristic may also be selected or provided by the target user.

In some embodiments, the merging and displaying the subject information and the target information copy of the target object may include:

layering the main information and the target file information, wherein the main information is positioned on a main layer, and the target information file is positioned on a file information layer;

and displaying the file information layer and the main body layer after superposition.

That is, the main body information and the target file information can be located on different layers to realize superposition display.

Optionally, the subject information and the target document information may be sent to a client, and the client performs layering and overlapping display.

The file information layer can be superposed on a specific position of the main body layer, such as a peripheral position, so as not to influence the display of the main body information in the main body layer.

and merging the main body information and the target file information into a target picture for displaying.

The main body information may refer to a picture of a target object, and the combining of the main body information and the target pattern information may refer to adding the target pattern information to the picture of the target object to obtain a target picture, and displaying the target picture.

Alternatively, the target file information may be added to a specific position in the picture of the target object, such as a peripheral position, so as not to affect the display of the picture content.

Optionally, the subject information and the target information copy may be merged into a target picture and sent to the client, and the target picture is displayed by the client.

For convenience of understanding, fig. 2a shows a schematic diagram of a picture of a target object, fig. 2b is a schematic diagram of the picture after the document information is synthesized in the picture shown in fig. 2a, and in combination with fig. 2a and fig. 2b, the document information 21 can be synthesized in the picture 20 to realize that the document information 21 is merged with the subject picture 20.

In addition, the merging and displaying the subject information and the target information copy of the target object may include:

determining a target picture for merging the target file information from a plurality of pictures corresponding to the main information for merging different file information;

and displaying the target picture.

Optionally, the target picture may be sent to a client and displayed by the client.

In the prior art, the document information is synthesized in the main body information, and if the document information is added into the picture, the document information needs to be manually edited and obtained by professionals of an object provider and then put in the picture. In the embodiment of the application, the target file information can be automatically determined, so that the picture synthesis can be automatically carried out, the workload of an object provider is reduced, and the complexity of file information delivery is further reduced.

As can be seen from the above description, the target picture may be selected from the pre-synthesized pictures to be suitable for the device with weak real-time computing capability, so as to ensure the performance of the device, or the target picture may be synthesized in real-time to be suitable for the device with strong computing capability, so as to reduce the consumption of computing resources.

As can be seen from the above description, the case information may be generated according to time, scene, or change of interest point.

The document information generated according to the time change may be generated according to a time difference between different times and the activity start time or the activity end time.

The different time is the time for triggering and generating different documents, and can be determined according to the service request time or preset.

The plurality of pieces of document information may be generated according to a time difference between the trigger generation time of different documents and the start time or the end time of the activity.

For example, it can be determined whether the document trigger generation time reaches the activity start time;

if not, generating decision information based on the activity starting time, and if the activity starting time is 11 months, 11 days and 0 points, the file information can be '11 months, 11 days and 0 points to start robbery';

if so, calculating the time difference between the file generation triggering time and the activity deadline time, and generating countdown information;

and generating target decision information based on the countdown information, wherein if the countdown information is 2 hours, the target decision information can be 'last 2 hours, wild and rush purchase' and the like.

Corresponding file information can be automatically generated for the scene and the benefit points according to the scene or the benefit points updated by the object provider.

Further, in some embodiments, the service request may be a search request;

the step of obtaining the target file information matched with the user characteristics by matching the plurality of file information according to the user characteristics of the target user comprises:

determining the user characteristics of the target user according to at least one search keyword in the search request;

the merging and displaying the subject information of the target object and the target file information file comprises:

and merging and displaying the main body information of the target object and the target file information file in the search result.

The user characteristics are the type of the file preference, the user characteristics are determined according to the at least one search keyword, for example, the at least one search keyword comprises 'package mail', the type of the file preference can be determined to be the type of the package mail, the at least one search keyword comprises 'red package', the type of the file preference can be determined to be the type of the red package, and the like.

In a practical application, the embodiment of the application can be applied to an online transaction scene, and the object may refer to a commodity or a commodity set.

Taking an object as an example of a commodity, as shown in fig. 3, the information processing method may include the following steps:

301: and determining the target commodity relevant to the service request.

302: and acquiring the main body information of the target commodity.

303: and providing a plurality of file information of the target commodity.

304: and determining a target user of the target commodity.

305: and matching the plurality of file information to obtain the target file information matched with the user characteristics according to the user characteristics of the target user.

306: and merging and displaying the main body information of the target commodity and the target file information.

Operations of the steps shown in fig. 3 may refer to those described in the foregoing embodiments, and the differences from the foregoing embodiments are only that the object is a specific commodity, and other similar or identical operations are not described herein again.

Fig. 4 is a flowchart of an embodiment of an information presentation method provided in an embodiment of the present application, where the embodiment may be executed by a client, and the method may include the following steps:

401: and sending a service request to a server so that the server can determine a target object related to the service request.

402: acquiring the main body information and the target file information of the target object sent by the server; the target file information is determined by the server side from a plurality of file information of the target object according to the user characteristics of the target user of the target object.

For a specific determination manner of the target document information, reference may be made to the embodiment shown in fig. 1, which is not described herein again.

403: and merging and displaying the main body information of the target object and the target file information.

As an optional manner, the merging and displaying the subject information of the target object and the target case information may include:

layering the main information and the target file information file, wherein the main information is positioned on a main layer, and the target information file is positioned on a file information file layer;

and displaying the file information file layer and the main body layer after superposition.

As another optional manner, the acquiring the subject information and the target document information of the target object sent by the server may include:

acquiring a target picture which is sent by the server and formed by combining the main information and the target information pattern;

and displaying the target picture.

In some embodiments, the sending the service request to the server includes:

responding to the search operation, and acquiring at least one keyword input by a user;

sending a search request comprising the at least one keyword to a server side, so that the server side can search a target object matched with the at least one keyword;

the merging and displaying the subject information of the target object and the target file information may include:

and merging and displaying the main body information of the target object and the target file information in the search result.

In some embodiments, the sending the service request to the server may include:

and responding to the content display operation aiming at the target object, and sending a content display request to the server.

In some embodiments, the sending the service request to the server may include:

responding to the object display operation aiming at the target service, and sending an object display request to a server;

in some embodiments, the sending the service request to the server may include:

and responding to the page output operation aiming at the target page, and sending a page output request to the server.

The specific processing operation of the server on the content display request, the object display request, the page output request and the search request may be as described above.

Taking an object as a commodity, as shown in fig. 5, the information display method may include the following steps:

501: sending a service request to a server so that the server can determine a target commodity related to the service request;

502: acquiring the main body information and the target file information of the target commodity sent by the server; the target file information is determined from a plurality of file information of the target object by the server according to the user characteristics of the target user of the target commodity.

503: and merging and displaying the main body information of the target object and the target file information.

Operations of each step shown in fig. 5 may be as described in the embodiment shown in fig. 4, and only the difference from the embodiment shown in fig. 4 is that an object is a specific commodity, and other similar or identical operations are not described herein again.

In an optional manner, the main information of the target product may refer to a product picture, and the target pattern information may be superimposed or synthesized in the product picture for display, so as to obtain an interaction diagram shown in fig. 6, for the same target product, different users send service requests to the service end 602 through respective clients 601, the service requests are used to trigger the product picture of the target product to be displayed in the clients, the service end may return a target picture 603 formed by synthesizing different target pattern information in the product picture in combination with user characteristics of different users, and if the user a is a time-sensitive user in fig. 6, the fed-back target picture is synthesized with time-type decision information "snatch in the last 1 hour"; if the user B is a speed sensitive user, the fed back target picture is synthesized with the decision information of the speed type, namely '9-fold previous 2000' and the user C is a price sensitive user, and the fed back main picture is synthesized with the decision information of the price type, namely 'original price 998, immediately reduced by 300'.

The client side obtains the target picture fed back by the server side and displays the target picture, so that the target file information synthesized in the target picture can be prompted to the user, and the purposes of exciting the user and helping the user to make a decision whether to purchase the commodity are achieved.

Fig. 7 is a schematic structural diagram of an embodiment of an information processing apparatus according to an embodiment of the present application, where the apparatus may include:

an object determining module 701, configured to determine a target object related to the service request;

an information obtaining module 702, configured to obtain subject information of the target object;

an information providing module 703, configured to provide multiple pieces of case information of the target object;

a user determination module 704 for determining a target user of the target object;

an information matching module 705, configured to match, according to the user characteristics of the target user, target document information that matches the user characteristics from the plurality of document information;

and an information display module 706, configured to merge and display the subject information of the target object and the target pattern information.

In certain embodiments, the documentation information includes basic information and additional information for the target object;

In some embodiments, the information providing module is specifically configured to provide a plurality of case information generated according to time, scene, or change of interest point.

In certain embodiments, the user characteristics include a type of copy preference;

the information matching module is specifically used for matching the target file information corresponding to the additional information matched with the file preference type from the plurality of file information according to the user characteristics of the target user.

In some embodiments, the information matching module is specifically configured to determine a group in which the target user is located; and matching the plurality of the file information according to the group characteristics of the target user to obtain the target file information matched with the group characteristics.

In some embodiments, the information presentation module is specifically configured to layer the subject information and the target document information, where the subject information is located in a subject layer and the target information document is located in a document information layer; and displaying the file information layer and the main body layer after superposition.

In some embodiments, the information display module is specifically configured to combine the subject information and the target pattern information into a target picture for display.

In certain embodiments, the subject information is a picture of the target object; the target file information is information containing content for prompting a user to carry out interactive processing on the target object.

In some embodiments, the service request is a search request;

the information matching module is specifically used for determining the user characteristics of the target user according to at least one search keyword in the search request;

the information display module is specifically used for merging and displaying the main body information of the target object and the target file information file in a search result.

In some embodiments, the object determination module is specifically configured to determine a target object matching the at least one search keyword.

The information processing apparatus shown in fig. 7 may execute the information processing method shown in the embodiment shown in fig. 1 or fig. 3, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the information processing apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In a practical application, the object may refer to a commodity in an online transaction scene, and at this time, the object determination module is specifically configured to determine a target commodity related to the service request; the information acquisition module is specifically used for acquiring the main body information of the target commodity; the information providing module is specifically used for providing a plurality of file information of the target commodity; the user determination module is specifically used for determining a target user of the target commodity; the information display module is specifically used for merging and displaying the main body information and the target file information of the target commodity.

In one possible design, the information processing apparatus of the embodiment shown in fig. 7 may be implemented as an electronic device, and in one practical application, the electronic device may be a server, as shown in fig. 8, and the electronic device may include a storage component 801 and a processing component 802;

the storage component 801 stores one or more computer instructions for execution invoked by the processing component 802.

The processing component 802 is configured to:

determining a target object related to the service request;

acquiring subject information of the target object;

providing a plurality of file information of the target object;

determining a target user of the target object;

Optionally, the subject information of the target object and the target file information may be sent to a client, and the client performs a merged display.

Alternatively, the electronic device may further include a display component;

specifically, the main body information of the target object and the target file information are merged and displayed in a display interface provided by the display component.

The processing component 802 may include one or more processors executing computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 801 is configured to store various types of data to support operations in the electronic device. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Of course, the electronic device may of course also comprise other components, such as input/output interfaces, communication components, etc. The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc. The communication component is configured to facilitate wired or wireless communication between the server and other devices, and the like.

The embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information processing method according to the embodiment shown in fig. 1 or fig. 3 may be implemented.

Fig. 9 is a schematic structural diagram of an embodiment of an information display apparatus according to an embodiment of the present application, where the apparatus may include:

a request sending module 901, configured to send a service request to a server, so that the server determines a target object related to the service request;

an information receiving module 902, configured to obtain the subject information and the target file information of the target object sent by the server; the target file information is determined by the server side from a plurality of file information of the target object according to the user characteristics of the target user of the target object;

and a display module 903, configured to merge and display the body information of the target object and the target file information.

In some embodiments, the display module is specifically configured to layer the subject information and the target document information document, where the subject information is located in a subject layer and the target information document is located in a document information document layer; and displaying the file information file layer and the main body layer after superposition.

In some embodiments, the display module is specifically configured to obtain a target picture, which is sent by the server and formed by combining the main information and the target information pattern; and displaying the target picture.

The information processing apparatus shown in fig. 9 may execute the information displaying method shown in the embodiment shown in fig. 4 or fig. 5, and the implementation principle and the technical effect are not repeated. The specific manner in which the various modules and units of the information presentation apparatus in the above-described embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In one possible design, the information presentation apparatus of the embodiment shown in fig. 9 may be implemented as an electronic device, as shown in fig. 10, which may include a storage component 1001, a processing component 1002, and a display component 1003;

the storage component 1001 stores one or more computer instructions for the processing component 1002 to invoke for execution.

The processing component 1002 is configured to:

sending a service request to a server side so that the server side can determine a target object associated with the service request;

Among other things, the processing component 1002 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1001 is configured to store various types of data to support operations in an electronic device. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display element 1003 may be an Electroluminescent (EL) element, a liquid crystal display or a micro display having a similar structure, or a retina-directly-displayable or similar laser scanning type display.

Of course, the terminal may of course also comprise other components, such as input/output interfaces, communication components, etc.

The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc.

The communication component is configured to facilitate wired or wireless communication between the electronic device and other devices, and the like.

The embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information display method in the embodiment shown in fig. 4 or fig. 5 may be implemented.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. An information processing method characterized by comprising:

determining a target object related to the service request;

acquiring subject information of the target object;

providing a plurality of file information of the target object;

determining a target user of the target object;

2. The method of claim 1, wherein the documentation information includes basic information and additional information of the target object;

3. The method of claim 2, wherein said providing a plurality of documentation information for said target comprises:

4. The method of claim 2, wherein the user characteristic comprises a document preference type;

5. The method of claim 1, wherein the matching, according to the user characteristics of the target user, the target document information matching the user characteristics from the plurality of document information comprises:

determining a group where the target user is located;

6. The method of claim 1, wherein the merged displaying of the subject information and the target information copy of the target object comprises:

7. The method of claim 1, wherein merging and presenting the subject information and the target information copy of the target object comprises:

8. The method of claim 1, wherein the subject information is a picture of the target object; the target file information is information containing content for prompting a user to carry out interactive processing on the target object.

9. The method of claim 1, wherein the service request is a search request;

10. The method of claim 9, wherein determining the target object related to the service request comprises:

determining a target object matching the at least one search keyword.

11. An information display method, comprising:

12. The method of claim 11, wherein the merging the subject information of the target object with the target case information for presentation comprises:

13. The method according to claim 11, wherein the acquiring the subject information and the target document information of the target object sent by the server comprises:

and displaying the target picture.

14. An information processing apparatus characterized by comprising:

15. An information presentation device, comprising:

16. An electronic device comprising a processing component and a storage component;

the processing component is to:

determining a target object related to the service request;

acquiring subject information of the target object;

providing a plurality of file information of the target object;

determining a target user of the target object;

17. An electronic device comprising a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to: