CN112330374A - Block chain integral marketing method and system based on distributed identity - Google Patents

Block chain integral marketing method and system based on distributed identity Download PDF

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Publication number
CN112330374A
CN112330374A CN202011389723.7A CN202011389723A CN112330374A CN 112330374 A CN112330374 A CN 112330374A CN 202011389723 A CN202011389723 A CN 202011389723A CN 112330374 A CN112330374 A CN 112330374A
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enterprise
target
credit
information
target point
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何英琪
黄子豪
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First Travel Home Guangzhou Blockchain Technology Co ltd
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First Travel Home Guangzhou Blockchain Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/27Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/64Protecting data integrity, e.g. using checksums, certificates or signatures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/38Payment protocols; Details thereof
    • G06Q20/389Keeping log of transactions for guaranteeing non-repudiation of a transaction

Abstract

The embodiment of the invention relates to the technical field of block chains, and discloses a block chain integral marketing method and system based on distributed identity identifiers. The method comprises the following steps: the member and the point enterprise register on the block chain to generate LinkIdentityDID; the member applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise and other point enterprises respectively; the member sends the authorization information of other integration enterprises to the target integration enterprise, and the authorization information is uploaded by the target integration enterprise to store the block link certificate; and the target point enterprise verifies the second member information certification certificate, and sends a preset point to the member after the second member information certification certificate passes the verification. By implementing the embodiment of the invention, the dependence on single-center ID registration in the traditional mode can be eliminated through a distributed multi-center ID registration mechanism, the data security is ensured, the user experience is improved, and the convenience for creating marketing activities by credit enterprises is also improved.

Description

Block chain integral marketing method and system based on distributed identity
Technical Field
The invention relates to the technical field of block chains, in particular to a block chain integral marketing method and a block chain integral marketing system based on distributed identity identifiers.
Background
In the current enterprise marketing activity, point marketing is a very important link. The point marketing is a marketing mode in which points are recorded as a kind of cumulative consumption behavior, and the obtained points not only produce marketing to the next consumption of the consumer, but also affect the selection in a future certain time.
In a traditional mode, a user completes ID registration through a single center, each enterprise platform is provided with a centralized authentication system, in this way, the user needs to complete corresponding registration on different enterprise platforms to have the identity information of the enterprise platform, and on one hand, the user needs to register for many times to influence the user experience; on the other hand, the identity information of the user in the single center is not controlled by the user, and information leakage is easily caused.
Disclosure of Invention
Aiming at the defects, the embodiment of the invention discloses a block chain integral marketing method and a block chain integral marketing system based on distributed identity identifiers, which get rid of dependence on single-center ID registration in a traditional mode through a distributed multi-center ID registration mechanism and improve user experience.
The first aspect of the embodiment of the invention discloses a block chain integral marketing method based on distributed identity, which comprises the following steps:
the member and the point enterprise register on the block chain to generate LinkIdentityDID;
the member applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise and other point enterprises respectively;
the member sends authorization information of other point enterprises to the target point enterprise, the authorization information is uploaded by the target point enterprise to store the block link certificate, and the authorization information comprises a second member information certificate and user basic information;
and the target point enterprise verifies the second member information certification certificate, and after the second member information certification certificate passes the verification, the target point enterprise sends a preset point to the member.
As an alternative implementation manner, in the first aspect of the embodiment of the present invention, the registering of the member and the point enterprise on the blockchain to generate the linkdentitydid includes:
the affiliates or points enterprises register on the blockchain, and linkdentitydid is generated by the user agent or the credential pool based on the registration information.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the applying, by the member, the first member information certification certificate to the target point enterprise includes:
the member sends a member application request to the target point enterprise;
the target point enterprise applies for a first member information certification certificate to an Issuer based on the member application request;
the Issuer verifies the ownership of the LinkIdentityDID of the member and the target point enterprise, and when the ownership is verified, a first member information certificate is issued to the member.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the sending, by the member, the authorization information of the other point enterprises to the target point enterprise includes:
the target member receives marketing activity information of the target point enterprise, and the marketing activity information is jointly issued by the target point enterprise and other point enterprises;
and authorizing the authorization information of the other integration enterprises to the target integration enterprises by the target member according to the marketing activity information, wherein the target member has a first member information certification certificate applied for the target integration enterprises.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the verifying the second membership information certification certificate by the target point enterprise, and after the verifying is passed, the sending, by the target point enterprise, the preset point to the member includes:
the target point enterprise sends a certificate verification request through a certificate verification interface;
the Verifier receives the certificate verification request, verifies the authenticity of the second member information certification certificate, and sends an authenticity verification result to the target point enterprise;
and when the authenticity verification result is that the marketing activity information passes, the target point enterprise sends a preset point to the target member according to the marketing activity information.
The second aspect of the embodiments of the present invention discloses a block chain point marketing device based on distributed identity, which includes:
the member terminal is used for registering on the block chain to generate a first LinkIdentityDID; the member terminal also applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise platform and other point enterprise platforms;
the target point enterprise platform is used for registering on the block chain to generate a second LinkIdentityDID; the target point enterprise platform is also used for creating a marketing activity to acquire authorization information of the member terminal on other point enterprise platforms, the authorization information comprises a second member information certification certificate and user basic information, the target point enterprise platform also verifies the second member information certification certificate, and after the verification is passed, the target point enterprise platform sends a preset point to the member;
and the other integral enterprise platform is used for registering on the block chain to generate a third LinkIdentityDID.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the member terminal, the target point enterprise platform, and the other point enterprise platforms are registered on the blockchain, and the first link identity DID, the second link identity DID, and the third link identity DID are respectively generated by the user agent or the credential storage pool based on the registration information.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the applying, by the member terminal, the first member information certification certificate and the second member information certification certificate to the target point enterprise platform and the other point enterprise platforms further includes:
the member sends member application requests to the target point enterprise platform and other point enterprise platforms respectively;
the target point enterprise platform and other point enterprise platforms respectively apply for a first member information certification certificate and a second member information certification certificate to an Issuer based on the member application request;
and the Issuer verifies the ownership of the LinkIdentityDID of the member, the target point enterprise platform and other point enterprise platforms, and issues a first member information certification certificate and a second member information certification certificate to the member after the ownership verification is passed.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the target point enterprise platform is further configured to create a marketing campaign to obtain authorization information of the member terminal on other point enterprise platforms, including:
the target member terminal receives the marketing activity of the target point enterprise, and the marketing activity information is jointly issued by a target point enterprise platform and other point enterprise platforms;
and the target member terminal authorizes the authorization information of the other point enterprise platforms to the target point enterprise platform according to the marketing activity information, and the target member terminal is provided with a first member information certification certificate applied to the target point enterprise platform.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the verifying the second member information certification certificate by the target point enterprise platform, and after the verifying is passed, the sending a preset point to the member by the target point enterprise platform includes:
the target point enterprise platform sends a certificate verification request through a certificate verification interface;
the Verifier receives the certificate verification request, verifies the authenticity of the second member information certification certificate, and sends an authenticity verification result to the target point enterprise platform;
and when the authenticity verification result is that the target point enterprise platform passes, the target point enterprise platform sends a preset point to the target member terminal according to the marketing activity information.
A third aspect of an embodiment of the present invention discloses an electronic device, including: a memory storing executable program code; a processor coupled with the memory; the processor calls the executable program code stored in the memory for executing the distributed identity identification-based block chain credit marketing method disclosed in the first aspect of the embodiment of the invention.
A fourth aspect of the embodiments of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program enables a computer to execute the method for marketing block chain credits based on distributed identity identifiers disclosed in the first aspect of the embodiments of the present invention.
A fifth aspect of the embodiments of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the method for marketing block chain credit based on distributed identity identifiers disclosed in the first aspect of the embodiments of the present invention.
A sixth aspect of the present invention discloses an application publishing platform, where the application publishing platform is configured to publish a computer program product, and when the computer program product runs on a computer, the computer is enabled to execute a block chain point marketing method based on a distributed identity identifier disclosed in the first aspect of the present invention.
Compared with the prior art, the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, through a distributed multi-center ID registration mechanism, the dependence on single-center ID registration in a traditional mode is eliminated, the data security is ensured, and the user experience is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and for a person of ordinary skill in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a distributed identity identifier-based block chain credit marketing method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a distributed identity-based blockchain credit marketing system according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.
It should be noted that the terms "first", "second", "third", "fourth", and the like in the description and the claims of the present invention are used for distinguishing different objects, and are not used for describing a specific order. The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The embodiment of the invention discloses a block chain point marketing method and a block chain point marketing system based on distributed identity identifiers, which can ensure data security, improve user experience and improve the convenience of point enterprises for creating marketing activities, and are described in detail with reference to the attached drawings.
Example one
Referring to fig. 1, fig. 1 is a schematic flow chart illustrating a distributed identity based blockchain credit marketing method according to an embodiment of the present invention. The method comprises the following steps:
s110, the members and the point enterprises register on the block chain to generate LinkIdentityDID.
The member here refers to a general individual user, and may be some enterprises with certain points on other point enterprise platforms. The member registers on the block chain through the member terminal, can make a registration application to the block chain link point through the proxy service node, and can also make a registration application directly through the block chain node. The point enterprise is an enterprise with a certain point enterprise platform, interacts with the member terminal and the link through the point enterprise platform, and similarly, the point enterprise can provide registration applications to the block link nodes through the proxy service node or directly provide registration applications through the block link nodes.
The point enterprise platform includes but is not limited to APP, small programs, websites and the like.
The credit enterprise issues certain credits, the issue data such as credit names, credit descriptions, issue numbers, credit values and the like can be stored in a chain, the transparent credit issue mechanism ensures that the credit enterprise cannot be falsified, and prevents the credit enterprise from being over issued to cause unstable credit values, so that the exchange proportion is influenced.
In the preferred embodiment of the present invention, both the member and the point enterprise need to register in the blockchain, and obtain the corresponding link identification (DID) and KYC (Know Your Customer) authentications.
The member or the point enterprise registers on the blockchain, and generates a linkdentitydid according to the registration information through a User Agent (User Agent) or a Credential pool (Credential Repository). For ease of use, the user's private key and subsequently derived membership information attestation credentials may be hosted in the user agent or credential pool.
And S120, applying for a first member information certification certificate (Credential) and a second member information certification certificate to the target point enterprise and other point enterprises by the members respectively.
The target point enterprise herein refers to a point enterprise creating a marketing campaign, and one or more other point enterprises which are authorized or involved in the marketing campaign of the target point enterprise to form a coalition with the target point enterprise. In the subsequent point marketing process, the target point enterprise can independently issue points to the members, or the target point enterprise firstly issues points to the members, and then the target point enterprise and other point enterprises realize allocation through related point exchange.
The member applies for the first member information certification certificate to the target point enterprise, and the method comprises the following steps:
the member sends a member application request to the target point enterprise; the target scoring enterprise applies a first member information certification certificate to an Issuer of the certificate based on the member application request; the Issuer verifies the ownership of the LinkIdentityDID of the member and the target point enterprise, and when the ownership is verified, a first member information certificate is issued to the member.
Similarly, the process of applying for the second member information certification certificate by the member to the other credit enterprise is similar to the following process: the member sends a member application request to other credit enterprises; applying a second member information certification certificate to the Issuer by other credit enterprises based on the member application request; the Issuer verifies the ownership of the LinkIdentityDID of the member and other credit enterprises, and after the ownership verification is passed, a second member information certification certificate is issued to the member.
S130, the member sends authorization information of other point enterprises to the target point enterprise, the authorization information is uploaded by the target point enterprise to store the block link certificate, and the authorization information comprises a second member information certificate and user basic information.
The target credit enterprise creates and issues a certain credit marketing activity, and the credit marketing activity comprises but is not limited to information of other alliance credit enterprises, the grades of the members in the other alliance credit enterprises, the number of issued credits and the like.
The point marketing campaign can be the push of the target point enterprise after the member logs in on the relevant platform, or the push of the phone, the short message, the mail and the like, and the point marketing campaign can also be the push of other approved or participated alliance point enterprises on the self platform or the phone, the short message, the mail and the like, wherein the push is not limited and is distinguished for illustration.
After the target member receives the marketing activity, authorization information of other alliance point enterprises needs to be authorized to be checked by the target point enterprises. The authorization information includes, but is not limited to, a second membership information certification certificate applied by the member at other credit enterprises and membership basic information, and the user basic information may be the level of the member at other credit enterprises. And after receiving the member authorization information, the target point enterprise uploads the authorization information to the block chain for storing the certificate, and meanwhile, the authorization action is synchronized to the block chain for storing the certificate.
And S140, the target point enterprise verifies the second member information certification certificate, and after the second member information certification certificate passes the verification, the target point enterprise sends a preset point to the member.
After receiving the authorization information of the member, the target point enterprise firstly verifies the authenticity of the second member information certification certificate of the member in other point enterprises. And when the basic information of the member meets the marketing activity, the target point enterprise issues a preset point to the member.
The process that the target point enterprise verifies the second member information certification certificate comprises the following steps: the target point enterprise sends a certificate verification request through a certificate verification (Verify) interface; and the Verifier (a user of the certificate) receives the certificate verification request, verifies the authenticity of the second member information certification certificate on the block chain, and sends an authenticity verification result to the target point enterprise.
Illustratively, the scoring enterprise A creates a marketing campaign to which other scoring enterprises B and C are joined to approve or participate. Assuming that the marketing campaign is a member D who applies a first member information certification voucher to the point enterprise a, and simultaneously applies a second member information certification voucher to the point enterprise B, and the member level reaches 3 or more, the point of the point enterprise a is issued 100 to the member D. If the member D applies the second member information certification certificate to the point enterprise C at the same time and the member level reaches more than level 1, the 100 points of the point enterprise A are released to the member D again. It can be understood that if the member D does not apply the second member information certification voucher to the point integrating enterprise B any more, the level of the member D applying the second member information certification voucher to the point integrating enterprise C is not consistent with the marketing activity no matter how many levels are reached.
Of course, the marketing campaign may also be that, when the point enterprise a applies for the member D of the first member information certification voucher, and when the point enterprise B applies for the second member information certification voucher, the member D can receive the points of 600 point enterprise a when the number of points received by the point enterprise a is a corresponding multiple of the level thereof, for example, 100 times, and the member D receives the points of 600 point enterprise a when the level of the members of the point enterprise B is level 6.
For the marketing activity of the target point enterprise, under the condition that other point enterprises join in the alliance, a certain integral of the target point enterprise can be transferred to the target point enterprise, certainly, under the condition that the spare money of the other point enterprises is partially transferred to the target point enterprise in bank settlement, similarly, if the other point enterprises of the alliance approve the marketing activity of the target point enterprise, a certain integral can be obtained from the target point enterprise, namely paid service, certainly, mutual approval and free sharing membership can be realized.
Therefore, in other embodiments, the user may not be a member of the target point integrating enterprise, but belongs to a member of another point integrating enterprise, in this case, the target point integrating enterprise may also create a marketing campaign, obtain authorization information of the member of the other point integrating enterprise (requiring user confirmation), and after verification, give a certain point, or set a certain condition, for example, only after the member of the other point integrating enterprise applies for the first member information certification certificate, give a certain point.
In other embodiments, when the points businesses between the leagues agree, the entire process of the target points business issuing points to the target affiliates is not sensible to other points businesses, which do not participate in the entire marketing campaign.
By implementing the embodiment of the invention, the dependence on single-center ID registration in the traditional mode can be eliminated through a distributed multi-center ID registration mechanism, the data security is ensured, the user experience is improved, and the convenience for creating marketing activities by credit enterprises is also improved.
Example two
Referring to fig. 2, fig. 2 is a schematic structural diagram of a distributed-id-based blockchain credit marketing system according to an embodiment of the present invention. As shown in fig. 2, the distributed identity-based blockchain credit marketing system may include:
the member terminal 210, configured to register on the blockchain 240 to generate a first linkdentitydid; the member terminal also applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise platform and other point enterprise platforms;
the target point enterprise platform 220 is used for registering on the block chain to generate a second linkdentitydid; the target point enterprise platform is also used for creating a marketing activity to acquire authorization information of the member terminal on other point enterprise platforms, the authorization information comprises a second member information certification certificate and user basic information, the target point enterprise platform also verifies the second member information certification certificate, and after the verification is passed, the target point enterprise platform sends a preset point to the member;
and the other credit enterprise platform 230 is configured to register on the blockchain to generate a third linkdentitydid.
As an optional implementation manner, the member terminal, the target point enterprise platform, and the other point enterprise platforms are registered on the blockchain, and a first link identity DID, a second link identity DID, and a third link identity DID are respectively generated by the user agent or the credential storage pool based on the registration information.
As an optional implementation, the member terminal further applies for the first member information certification certificate and the second member information certification certificate to the target point enterprise platform and other point enterprise platforms, including:
the member sends member application requests to the target point enterprise platform and other point enterprise platforms respectively;
the target point enterprise platform and other point enterprise platforms respectively apply for a first member information certification certificate and a second member information certification certificate to an Issuer based on the member application request;
and the Issuer verifies the ownership of the LinkIdentityDID of the member, the target point enterprise platform and other point enterprise platforms, and issues a first member information certification certificate and a second member information certification certificate to the member after the ownership verification is passed.
As an optional implementation manner, the targeted point enterprise platform is further configured to create a marketing campaign to obtain authorization information of the member terminal on other point enterprise platforms, including:
the target member terminal receives the marketing activity of the target point enterprise, and the marketing activity information is jointly issued by a target point enterprise platform and other point enterprise platforms;
and the target member terminal authorizes the authorization information of the other point enterprise platforms to the target point enterprise platform according to the marketing activity information, and the target member terminal is provided with a first member information certification certificate applied to the target point enterprise platform.
As an optional implementation manner, the target point enterprise platform further verifies the second member information certification certificate, and after the verification is passed, the target point enterprise platform sends a preset point to the member, including:
the target point enterprise platform sends a certificate verification request through a certificate verification interface;
the Verifier receives the certificate verification request, verifies the authenticity of the second member information certification certificate, and sends an authenticity verification result to the target point enterprise platform;
and when the authenticity verification result is that the target point enterprise platform passes, the target point enterprise platform sends a preset point to the target member terminal according to the marketing activity information.
In various embodiments of the present invention, it should be understood that the sequence numbers of the processes do not mean the execution sequence necessarily in order, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated units, if implemented as software functional units and sold or used as a stand-alone product, may be stored in a computer accessible memory. Based on such understanding, the technical solution of the present invention, which is a part of or contributes to the prior art in essence, or all or part of the technical solution, can be embodied in the form of a software product, which is stored in a memory and includes several requests for causing a computer device (which may be a personal computer, a server, a network device, or the like, and may specifically be a processor in the computer device) to execute part or all of the steps of the method according to the embodiments of the present invention.
In the embodiments provided herein, it should be understood that "B corresponding to a" means that B is associated with a from which B can be determined. It should also be understood, however, that determining B from a does not mean determining B from a alone, but may also be determined from a and/or other information.
It will be understood by those of ordinary skill in the art that some or all of the steps of the methods of the embodiments may be implemented by instructions associated with a program, which may be stored in a computer-readable storage medium, such as a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other Memory, a CD-ROM, or other disk, or a combination thereof, A tape memory, or any other medium readable by a computer that can be used to carry or store data.
The block chain integral marketing method and system based on the distributed identity disclosed by the embodiment of the invention are introduced in detail, a specific embodiment is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, the specific embodiments and the application range may be changed, and in summary, the content of the present specification should not be construed as limiting the present invention.

Claims (10)

1. A distributed identity-based block chain credit marketing method is characterized by comprising the following steps:
the member and the point enterprise register on the block chain to generate LinkIdentityDID;
the member applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise and other point enterprises respectively;
the member sends authorization information of other point enterprises to the target point enterprise, the authorization information is uploaded by the target point enterprise to store the block link certificate, and the authorization information comprises a second member information certificate and user basic information;
and the target point enterprise verifies the second member information certification certificate, and after the second member information certification certificate passes the verification, the target point enterprise sends a preset point to the member.
2. The distributed id-based blockchain credit marketing method according to claim 1, wherein members and credit enterprises register on the blockchain to generate a linkdentity DID, comprising:
the affiliates or points enterprises register on the blockchain, and linkdentitydid is generated by the user agent or the credential pool based on the registration information.
3. The distributed identity based marketing method of blockchain credit of claim 1, wherein the member applies a first member information certification certificate to the target credit enterprise, comprising:
the member sends a member application request to the target point enterprise;
the target point enterprise applies for a first member information certification certificate to an Issuer based on the member application request;
the Issuer verifies the ownership of the LinkIdentityDID of the member and the target point enterprise, and when the ownership is verified, a first member information certificate is issued to the member.
4. The distributed identity based blockchain credit marketing method according to any one of claims 1 to 3, wherein the member sends authorization information of other credit enterprises to the target credit enterprise, comprising:
the target member receives marketing activity information of the target point enterprise, and the marketing activity information is jointly issued by the target point enterprise and other point enterprises;
and authorizing the authorization information of the other integration enterprises to the target integration enterprises by the target member according to the marketing activity information, wherein the target member has a first member information certification certificate applied for the target integration enterprises.
5. The distributed identity based block chain credit marketing method of claim 4, wherein the target credit enterprise verifies the second member information certification certificate, and after the second member information certification certificate is verified, the target credit enterprise sends a preset credit to the member, and the method comprises the following steps:
the target point enterprise sends a certificate verification request through a certificate verification interface;
the Verifier receives the certificate verification request, verifies the authenticity of the second member information certification certificate, and sends an authenticity verification result to the target point enterprise;
and when the authenticity verification result is that the marketing activity information passes, the target point enterprise sends a preset point to the target member according to the marketing activity information.
6. A distributed identity based blockchain credit marketing system, comprising:
the member terminal is used for registering on the block chain to generate a first LinkIdentityDID; the member terminal also applies for a first member information certification certificate and a second member information certification certificate to the target point enterprise platform and other point enterprise platforms;
the target point enterprise platform is used for registering on the block chain to generate a second LinkIdentityDID; the target point enterprise platform is also used for creating a marketing activity to acquire authorization information of the member terminal on other point enterprise platforms, the authorization information comprises a second member information certification certificate and user basic information, the target point enterprise platform also verifies the second member information certification certificate, and after the verification is passed, the target point enterprise platform sends a preset point to the member;
and the other integral enterprise platform is used for registering on the block chain to generate a third LinkIdentityDID.
7. The distributed identity based blockchain credit marketing system of claim 6, wherein the member terminal, the target credit enterprise platform and the other credit enterprise platforms are registered on the blockchain, and a first linkdentitydid, a second linkdentitydid and a third linkdentitydid are respectively generated by the user agent or the credential storage pool based on the registration information.
8. The distributed identity based blockchain credit marketing system of claim 6, wherein the member terminal further applies for a first member information certification voucher and a second member information certification voucher from the target credit enterprise platform and other credit enterprise platforms, comprising:
the member sends member application requests to the target point enterprise platform and other point enterprise platforms respectively;
the target point enterprise platform and other point enterprise platforms respectively apply for a first member information certification certificate and a second member information certification certificate to an Issuer based on the member application request;
and the Issuer verifies the ownership of the LinkIdentityDID of the member, the target point enterprise platform and other point enterprise platforms, and issues a first member information certification certificate and a second member information certification certificate to the member after the ownership verification is passed.
9. The distributed identity-based blockchain credit marketing system of any one of claims 6 to 8, wherein the targeted credit enterprise platform is further configured to create a marketing campaign to obtain authorization information of the member terminal on other credit enterprise platforms, comprising:
the target member terminal receives the marketing activity of the target point enterprise, and the marketing activity information is jointly issued by a target point enterprise platform and other point enterprise platforms;
and the target member terminal authorizes the authorization information of the other point enterprise platforms to the target point enterprise platform according to the marketing activity information, and the target member terminal is provided with a first member information certification certificate applied to the target point enterprise platform.
10. The distributed identity based blockchain credit marketing system of claim 9, wherein the target credit enterprise platform further verifies the second member information certificate, and after the second member information certificate is verified, the target credit enterprise platform sends a preset credit to the member, including:
the target point enterprise platform sends a certificate verification request through a certificate verification interface;
the Verifier receives the certificate verification request, verifies the authenticity of the second member information certification certificate, and sends an authenticity verification result to the target point enterprise platform;
and when the authenticity verification result is that the target point enterprise platform passes, the target point enterprise platform sends a preset point to the target member terminal according to the marketing activity information.
CN202011389723.7A 2020-12-01 2020-12-01 Block chain integral marketing method and system based on distributed identity Pending CN112330374A (en)

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