Summary of the invention
In view of this, the using method and the system that the purpose of this invention is to provide a kind of electronic accumulation member card based on mobile phone information, this method can really realize the electronization of member card, to make things convenient for businessman to promote member card, and, also can exempt the worry that the user must carry a plurality of papery member cards simultaneously for the user solves carrying of member card and problem of management.In addition, the present invention can also realize the member's accumulating card-papery coupon of another kind of form and return the function of volume, accomplish one card for multiple uses.
In order to achieve the above object, the invention provides a kind of using method of the electronic accumulation member card based on mobile phone information, it is characterized in that: businessman's mobile phone, the tripartite employing of user mobile phone and management platform comprises note, the mobile phone information of multimedia message and Email carries out information interaction, wherein businessman's mobile phone and user mobile phone all are separately installed with corresponding electronic accumulation member card customized software, by the automatic compose-message of respective menu/button and the transmission message of this customized software of click, perhaps businessman and user use the mobile phone hand-coding message that corresponding electronic accumulation member card customized software is not installed separately respectively and send message then; And in information interactive process, be provided with the function that then retransmits without confirming: as long as transmit leg does not receive that take over party's affirmation replys, then think just now not success of transmission, resend message immediately is up to receiving that confirming as of take over party end; This method comprises following operation steps:
(1) initialization is prepared: businessman's mobile phone and user mobile phone are registered to management platform respectively;
(2) businessman's hair fastener: certain new user is after certain businessman's consumption reaches the setting amount, and described certain businessman thinks that this user has met the condition that it provides member card, then is that this user mobile phone is provided member card;
(3) customer consumption: when this user consumes clearing in certain businessman,, then can be used for redeem points and comprise the preferential of discounting, the deduction and exemption part amount of money with enjoyment if this user mobile phone has the electronics member card of described certain businessman;
(4) increase user's integration or upgrading member card: be described certain member of businessman the user this same businessman consume once more reach set amount after, if described certain businessman thinks that this user has reached the condition of new integration of increase or upgrading member card, then increase the member card of corresponding new integration or this user mobile phone of upgrading for this user mobile phone; The user also can buy by directly spending or alternate manner obtains the integration of businessman.
(5) Integral Transformation: allow the user that the integration of different businessmans is changed, promptly when the user consumes clearing in first businessman, if this user mobile phone does not have the integration or the integration deficiency of first businessman, when but it has some integrations of second businessman, this user mobile phone can be by the transformation rule of setting, with the Integral Transformation of second businessman is the associated quad of first businessman, thereby enjoys the preferential of first businessman;
(6) businessman's issue sales promotion information or popularization member card: businessman's mobile phone is perhaps issued relevant promotion message to the sales promotion information that its member issues commodity in order to develop the recruit;
(7) businessman/user's inquiry: businessman's mobile phone can be inquired about the member card of oneself at any time and provide situation, the integration condition of consumption, sales promotion and promotion effect; User mobile phone can be inquired about the consumption detail of own electronics member card at any time: the integration and the consumption history record that comprise all card numbers, each card;
(8) communication between each member: all members each other can based on management platform by mobile phone information, mobile phone access WAP/WEB, send the comment of commenting on particular demographic or browsing in the group by computer access WEB or alternate manner and carry out communication, comprise suggestion and view are separately delivered in certain product/service, or the search information of interest; Described communication is based on that group carries out, by management platform all members are divided into several groups according to setting classification, described setting classification comprises: " belong to together same classification businessman ", " belonging to same businessman together ", " belonging to the same classification member of same businessman together " and " belonging to a region together ", each member can belong to one or more groups.
The present invention is a kind of using method and system of the electronic accumulation member card based on mobile phone information, and of the present invention applying brings the situation of three's win-win can for businessman, user and telecommunication service operator.
Benefit for businessman is: only need one can messaging the mobile phone member card of popularization oneself on management platform promptly just, carry out the information of hair fastener advertising campaign and issue commodity sales promotion/service, also need not ownly build member card management system separately, save operating cost greatly.And, use and promote very conveniently, only need on mobile phone, operate related software/or write mobile phone information and get final product.
Benefit for the ordinary consumer user is: need not carry original papery member card, as long as portable mobile phone, it is very convenient, flexible to use: only need to send a piece of news and can realize accumulated point exchanging and conversion, can also easily the integration of different businessmans be changed mutually, can obtain own interested sales promotion information by system, and can whether receive sales promotion information by the own control of user, avoid rubbish message; Can carry out exchange and conmmunication with member easily with common interest.And, need not worry to leak the phone number (bringing the harassing and wrecking of refuse messages easily) of oneself, only need tell the account number of businessman oneself to get final product, can guarantee the safety of individual privacy information.
Benefit for telecommunication service operator is: as a new value-added service, will bring good economic benefits and social benefit to enterprise.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in further detail below in conjunction with accompanying drawing.
Referring to Fig. 1, introduce earlier the network system of the using method of the electronic accumulation member card of implementing to the present invention is based on mobile phone information, this system comprises: mobile radio communication, user mobile phone and businessman's mobile phone of the electronic accumulation member card customized software of radio communication base station, the electronic accumulation member card customized software that is respectively arranged with subscription version and businessman's version, and electronics member card management platform (promptly bearing the server of electronics member card management function); Wherein the electronic accumulation member card customized software of the electronic accumulation member card customized software of subscription version and businessman's version all is to be installed in advance in each self-corresponding mobile phone, is used to realize transmission, reception and the processing capacity of electronic accumulation member card corresponding message; Management platform then is used for handling and responding to the various message that relate to electronic accumulation member card from user mobile phone and/or businessman's mobile phone and from the various information request of the terminal of mobile radio communication and internet.This management platform is provided with following four software function modules (referring to Fig. 2): the subscriber information management module that is used for the information of member card of leading subscriber cellphone information and correspondence thereof, be used to manage the Business Information administration module of businessman's cellphone information, be used to the member to provide the group of intercommunion platform to exchange module, and be used to handle messaging, will receive forwards and handle for corresponding software module, and be the external interface module of each module transmission message.
Really, also can use the regular handset that corresponding electronic accumulation member card customized software is not installed as user mobile phone and businessman's mobile phone in the network system of the present invention, just necessary hand-coding of the mobile phone machine master of this moment and the various message that send relevant use electronic accumulation member card are more loaded down with trivial details.
The sign of electronic accumulation member card of the present invention comprises four category informations at least: the classification of the card of businessman's account number of hair fastener, expression member card grade, each member's of unique identification numeral and alphabetic string and be used to represent that this member can be for " integration " share of counting of consumption.
The present invention is a kind of using method of the electronic accumulation member card based on mobile phone information, it is by businessman's mobile phone, the tripartite employing of user mobile phone and management platform comprises note, the mobile phone information of multimedia message and Email carries out information interaction, wherein businessman's mobile phone and user mobile phone all are separately installed with corresponding electronic accumulation member card customized software, by the automatic compose-message of respective menu/button and the transmission message of this customized software of click, perhaps businessman and user use the mobile phone hand-coding message that corresponding electronic accumulation member card customized software is not installed separately respectively and send message then; And in information interactive process, be provided with the function that then retransmits without confirming: as long as transmit leg does not receive that take over party's affirmation replys, then think just now not success of transmission, resend message immediately is up to receiving that confirming as of take over party end.
In the operation steps of the inventive method, mobile phone information is to adopt enciphering and deciphering algorithm automatically the uplink and downlink message of businessman's mobile phone/user mobile phone to be carried out encryption and decryption respectively by corresponding electronic accumulation member card customized software to handle: encrypt send behind the mobile phone information and receive the mobile phone information deciphering after check, to improve the security of operation.But, for the less demanding use occasion of security performance, can related news not encrypted yet, perhaps only the mobile phone information that partly relates to number of the account, card number or other privacy is encrypted, to improve Message Processing efficient.
Referring to Fig. 3, specifically introduce each operation steps of the inventive method:
(1) initialization is prepared: businessman's mobile phone and user mobile phone are registered to management platform respectively.
(2) businessman's hair fastener: certain new user is after certain businessman's consumption reaches the setting amount, and described certain businessman thinks that this user has met the condition that it provides member card, then is that this user mobile phone is provided member card.
(3) customer consumption: when this user consumes clearing in certain businessman,, then can be used for redeem points and comprise the preferential of discounting, the deduction and exemption part amount of money with enjoyment if this user mobile phone has the electronics member card of described certain businessman.
(4) increase user's integration or upgrading member card: be described certain member of businessman the user this same businessman consume once more reach set amount after, if described certain businessman thinks that this user has reached the condition of new integration of increase or upgrading member card, then increase the member card of corresponding new integration or this user mobile phone of upgrading for this user mobile phone; The user also can buy by directly spending or alternate manner obtains the integration of businessman.
(5) Integral Transformation: allow the user that the integration of different businessmans is changed, promptly when the user consumes clearing in first businessman, if this user mobile phone does not have the integration or the integration deficiency of first businessman, when but it has some integrations of second businessman, this user mobile phone can be by setting transformation rule (such as, 1 integration of second businessman can be exchanged 2 integrations of first businessman), with the Integral Transformation of second businessman is the associated quad of first businessman, thereby enjoys the preferential of first businessman.
(6) businessman's issue sales promotion information or popularization member card: businessman's mobile phone is perhaps issued relevant information to the sales promotion information that its member issues commodity in order to develop the recruit.
(7) businessman/user's inquiry: businessman's mobile phone can be inquired about the member card of oneself at any time and provide situation, the integration condition of consumption, sales promotion and promotion effect; User mobile phone can be inquired about the consumption detail of own electronics member card at any time: the integration and the consumption history record that comprise all card numbers, each card;
(8) communication between each member: all members each other can based on management platform by mobile phone information, mobile phone access WAP/WEB, send the comment of commenting on particular demographic or browsing in the group by computer access WEB or alternate manner and carry out communication, comprise suggestion and view are separately delivered in certain product/service, or the search information of interest; Communication between this user is based on that group carries out, by management platform all members are divided into several groups according to setting classification, the classification of setting comprises: " belong to together same classification businessman ", " belonging to same businessman together ", " belonging to the same classification member of same businessman together " and " belonging to a region together " etc., each member can belong to one or belong to a plurality of groups simultaneously.
When businessman or user used the associative operation of electronics member card at every turn, or multi-mode operation wherein may only be selected in wherein back four operation stepss (5)~(8), and not free successively sequence requirement.
Below in conjunction with accompanying drawing, above-mentioned each operation steps is elaborated:
Referring to Fig. 4, the initialization preparation process (1) of the inventive method comprises following concrete operations content:
Step 11, the A of businessman adopt and directly arrive management platform submission operation license original paper, submit operation license scanned copy or other regulation approach to by WEB, are verified qualification and the identity of the A of this businessman by management platform.
Step 12, management platform are that the A of businessman distributes a unique account number, identifying the A of this businessman, and corresponding related access code are set.
Step 13, the A of businessman carry out related with one or more phone numbers account by WEB or WAP mode login management platform; If when being associated with a plurality of phone number simultaneously, then being respectively these phone numbers by actual conditions gives shopkeeper, salesman or total shopkeeper, divides different roles such as shopkeeper, salesman, and be respectively the unique identification that it distributes this businessman inside, to identify separately the role and with existing authority; Shopkeeper's mobile phone is carried out the operation of administrator right, comprise the historical operation of inquiring about all salesmans, promote electronics member card, the operating right that the salesman is set, increase/deletion salesman mobile phone etc., the authority of total shopkeeper's mobile phone also comprises except the authority that comprises above-mentioned shopkeeper's mobile phone: member card granting/consumption situation that increase/deletion divides shopkeeper's mobile phone, checks each branch.
User's register flow path is fairly simple, has only two operations:
The mobile phone of step 141, user B sends mobile phone information to management platform and registers.
After step 142, management platform are handled, generate the mobile phone account number of each member's of unique identification character string, and send to the mobile phone of user B as this user B.
Referring to Fig. 5, businessman's hair fastener step (2) of the inventive method comprises following concrete operations content:
The mobile phone of step 21, the A of businessman sends the message of request to user B granting member card to management platform, and this message meets the standard of prior agreement, comprises following information: the account number of user B mobile phone, member card classification, initial integration number.
After step 22, management platform receive request, generate a new electronics member card according to the account number of the A of businessman and the member card classification of its request earlier, and give corresponding initial integration, in system, search the account number of this user B mobile phone then, for this user B mobile phone adds this new electronics member card, then search its corresponding cell-phone number, and send the notification message of member card granting success for this user B mobile phone according to the account number of this user B mobile phone.
Step 23, management platform send the affirmation message of providing the member card success to the mobile phone of the A of businessman.
Referring to Fig. 6, the customer consumption step (3) of the inventive method comprises following concrete operations content:
The message of step 31, the integration of user B mobile phone on the member card of the management platform transmission requesting consumption A of businessman, this message meets the standard of prior agreement, comprise following information: the integration number of the account number (optional) of this user B mobile phone, the card number of electronics member card, pre-consumption, mobile phone operation person's code A1 of the A of businessman.
Step 32, management platform verify whether the request of this user B mobile phone is legal, comprise whether the electronics member card that whether user B mobile phone account is legal, whether account has the A of businessman, this electronics member card that this message of checking is carried have enough integration numbers; If above-mentioned checking is all passed through, then send a request message, require this user B mobile phone to reaffirm consumption this time.
After step 33, management platform are received the affirmation message of user B mobile phone, the associated quad of deduction user B mobile phone, and send the consumption acknowledge message for this user B mobile phone.
Step 34, management platform send the consumption notification message for the phone number of the operator A 1 of the A of businessman, after the mobile phone operation person A1 of the A of this businessman receives this consumption message, for the clearing of user B are reduced or remitted/preferential processing accordingly.
In the above-mentioned steps, require user B mobile phone to reaffirm that operation of consumption this time is optionally in the step 32, step 33 and 34 operation sequencing can be mutual.
Referring to Fig. 7, other step of upgrading member card level of the present invention (4) comprises following concrete operations content:
The mobile phone of step 41, the A of businessman sends the message of request upgrading user's B member card rank or request increase user B mobile phone integration to management platform, this message meets the standard of prior agreement, comprises following information: the classification of the card after the mobile phone account number of user B, the upgrading or the integration number of increase.
After step 42, management platform receive request message, the account number of in system, searching this user B mobile phone earlier, user B mobile phone upgraded to the classification of the card that the A of businessman asks or increase the integration number of being asked for user B mobile phone, search the cell-phone number of this user's correspondence according to the account number of user B mobile phone then, and send member card upgrading success or the successful notification message of integration increase for user B mobile phone.
Step 43, management platform are given the mobile phone transmission user B member card upgrading success of the A of businessman or the affirmation message that integration is given success.
Referring to Fig. 8, the step (5) of user integral conversion comprises following concrete operations content among the present invention:
The mobile phone of step 51, user B sends the message that integration is changed in request to management platform, and this message comprises: the integration number that member's card number that member's card number that the mobile phone account number of this user B, request swap out, request change to, request change to.
Step 52, management platform are handled the conversion request of this user B mobile phone, and the expected results of this conversion is sent to this user B mobile phone, inquire whether this user B confirms this conversion operations; When the integration number if this user B request swaps out in the member card is not enough, can adopt following two kinds of processing policies: the one, with its whole conversions, and inform switched number of points to this user B mobile phone; The 2nd, do not change, tell this user B mobile phone that Sorry, your ticket has not enough value, convert failed, and finish this operation.
Step 53, this user B mobile phone send a confirmation message to management platform, confirm to carry out this conversion operations;
Step 54, management platform are handled conversion, carry out accumulated point exchanging according to predefined transformation rule, and final transformation result transmission note is informed this user B mobile phone.
Above-mentioned steps 52 and 53 is the alternative affirmation operating process that increase for the safety that strengthens transaction.
Referring to Fig. 9, the step (6) that businessman of the present invention promotes member card comprises following concrete operations content:
The mobile phone of step 611, the A of businessman sends the message of asking to promote member card to management platform, and this message comprises following information: wish member card quantity, member card classification and the integration number of promoting, the condition of wishing the targeted customer of popularization; Wherein targeted customer's condition is: the handset-selected consumption history of subscribing to businessman's promotion message, this user B of opening of this user B reaches the consumption full amount of setting;
Step 612, management platform are handled this request message, search qualified targeted customer, and issue mobile phone information to these user mobile phones and notify this popularization message;
After the mobile phone of step 613, qualified user B receives this popularization message, return the request message of application member card;
Step 614, management platform are examined the request of the mobile phone of user B, and to the mobile phone loopback confirmation of user B; Simultaneously, management platform sends member card granting report for the mobile phone of the A of businessman, and this report can regularly send, or specifies transmitting time by the A of businessman.
Referring to Figure 10, the step (6) of businessman of the present invention commodity sales promotion/service comprises following concrete operations content:
The mobile phone of step 621, the A of businessman sends the message of commodity sales promotion/service to management platform, and this message comprises following information: the information of the account number of the A of businessman, commodity sales promotion/service, the condition of sales promotion target members; The condition of wherein sales promotion target members is: this user mobile phone selects to open the member card classification (platinum of subscribing to sales promotion information, sales promotion member, diamond etc.), this user's consumption history reaches the consumption full amount (such as, nearly 1 year consumption full amount greater than certain number etc.) of setting;
Step 622, management platform are handled this request message, search qualified target members, and issue mobile phone information to these user mobile phones and notify this promotional messages.
Referring to Figure 11 (A), (B), the step (7) that businessman/user of the present invention inquires about member card separately comprises following concrete operations content:
The mobile phone of the mobile phone of step 711/721, the A of businessman/user B sends the message of request inquiry respectively to management platform, this message comprises following information: the starting point of query time and terminal point, the query messages of the mobile phone of user B also includes: the member's card number (, a plurality of or whole) that needs inquiry.
Step 712/722, management platform are handled query requests, and Query Result are sent to the mobile phone of mobile phone/user B of the A of businessman respectively by mobile phone information.
Referring to Figure 12, the step of the communication in the inventive method between each member user (8) comprises following concrete operations content:
The mobile phone of step 81, user B sends the message that request adds certain group to management platform, and this message comprises following information: the account number of the mobile phone of this user B, request adds the sign of group.
Step 82, management platform are carried out relevant treatment, and the mobile phone of this user B is added in the group that this user mobile phone request adds, and send acknowledge message for then the mobile phone of this user B.
Step 83, this user B adopt multiple mode to link up and exchange in this group by its mobile phone.