CN101105848A - Use method and system for electronic accumulation member card based on mobile phone information - Google Patents

Use method and system for electronic accumulation member card based on mobile phone information Download PDF

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Publication number
CN101105848A
CN101105848A CNA2007101199366A CN200710119936A CN101105848A CN 101105848 A CN101105848 A CN 101105848A CN A2007101199366 A CNA2007101199366 A CN A2007101199366A CN 200710119936 A CN200710119936 A CN 200710119936A CN 101105848 A CN101105848 A CN 101105848A
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mobile phone
businessman
member card
message
user
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倪县乐
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Wangqing Wuxian (Beijing) Technology Co., Ltd.
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倪县乐
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Priority to CNA2007101199366A priority Critical patent/CN101105848A/en
Publication of CN101105848A publication Critical patent/CN101105848A/en
Priority to PCT/CN2008/001363 priority patent/WO2009018717A1/en
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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Abstract

The invention relates to a using method and system of mobile phone message-based electronic score-accumulating membership card. Seller mobile phone, user mobile phone, and management platform arranged with the software of the corresponding electronic score-accumulating membership card make information interactivity through mobile phone messages, automatically editing and sending messages through clicking the menu/button of the tailored software or manually editing and sending messages through ordinary mobile phones; wherein, the tailored software can encode and decode and retransmit mobile phone messages automatically so as to ensure the safety and reliability of operations. The major operating steps include: (1) initialized registration, (2) card issuance by sellers, (3) user consumption, (4) increase users' scores or upgrade membership card, (5) accumulated score conversion, (6) sellers release promotion information or give publicity to their membership cards, (7) seller/user inquiry, (8) exchange and communication among members. The invention brings a win-win-win situation for sellers, users and telecom operators.

Description

Using method and system based on the electronic accumulation member card of mobile phone information
Technical field
The present invention relates to a kind of implementation method and system of new function of mobile communication terminal, exactly, the using method and the system that relate to a kind of electronic accumulation member card based on mobile phone information belong to the technical field that mobile communication and data identification, electronical record are used.
Background technology
Along with scientific-technical progress and social development, great changes will take place for domestic consumption pattern, uses credit card or debt-credit to stick into the capable phenomenon of doing shopping, consume or pay every spending now and can be found everywhere.In order to increase the loyalty of consumer to each enterprise of businessman, enterprises of businessman such as many shops, cinema, hotel, restaurant, tourism, civil aviaton and telecommunications all will consume the client of certain amount expense as its member or VIP member, and its member adopted means such as reward on total mark, member's sales promotion, displacement material prize, so that can enlarge consumption customers, improve its economic benefit and social benefit.
At present, the member card of most of businessmans all is the card that has the paper Jie/plastics of magnetic stripe, and the user must carry, and uses inconvenience; Sometimes also can't normally use because of the quality fault of member card or tenure of use.For this reason, there is the people that the form and the using method of this member card are studied and improved, for example Chinese patent application " with the method for SMS (Short Messaging Service) identification membership and feedback member active situation " (application number: 200610038238.9).This method proposes with the number of mobile communication facility (mobile phone, Personal Handyphone System or other similar communicator) or a group unique numeral, letter or the pattern identification corresponding with this number as the electronics member card of representing certain user membership, but, this method just proposes the imagination of a technical scheme, and many aspects are improved not to the utmost and be rigorous.
Summary of the invention
In view of this, the using method and the system that the purpose of this invention is to provide a kind of electronic accumulation member card based on mobile phone information, this method can really realize the electronization of member card, to make things convenient for businessman to promote member card, and, also can exempt the worry that the user must carry a plurality of papery member cards simultaneously for the user solves carrying of member card and problem of management.In addition, the present invention can also realize the member's accumulating card-papery coupon of another kind of form and return the function of volume, accomplish one card for multiple uses.
In order to achieve the above object, the invention provides a kind of using method of the electronic accumulation member card based on mobile phone information, it is characterized in that: businessman's mobile phone, the tripartite employing of user mobile phone and management platform comprises note, the mobile phone information of multimedia message and Email carries out information interaction, wherein businessman's mobile phone and user mobile phone all are separately installed with corresponding electronic accumulation member card customized software, by the automatic compose-message of respective menu/button and the transmission message of this customized software of click, perhaps businessman and user use the mobile phone hand-coding message that corresponding electronic accumulation member card customized software is not installed separately respectively and send message then; And in information interactive process, be provided with the function that then retransmits without confirming: as long as transmit leg does not receive that take over party's affirmation replys, then think just now not success of transmission, resend message immediately is up to receiving that confirming as of take over party end; This method comprises following operation steps:
(1) initialization is prepared: businessman's mobile phone and user mobile phone are registered to management platform respectively;
(2) businessman's hair fastener: certain new user is after certain businessman's consumption reaches the setting amount, and described certain businessman thinks that this user has met the condition that it provides member card, then is that this user mobile phone is provided member card;
(3) customer consumption: when this user consumes clearing in certain businessman,, then can be used for redeem points and comprise the preferential of discounting, the deduction and exemption part amount of money with enjoyment if this user mobile phone has the electronics member card of described certain businessman;
(4) increase user's integration or upgrading member card: be described certain member of businessman the user this same businessman consume once more reach set amount after, if described certain businessman thinks that this user has reached the condition of new integration of increase or upgrading member card, then increase the member card of corresponding new integration or this user mobile phone of upgrading for this user mobile phone; The user also can buy by directly spending or alternate manner obtains the integration of businessman.
(5) Integral Transformation: allow the user that the integration of different businessmans is changed, promptly when the user consumes clearing in first businessman, if this user mobile phone does not have the integration or the integration deficiency of first businessman, when but it has some integrations of second businessman, this user mobile phone can be by the transformation rule of setting, with the Integral Transformation of second businessman is the associated quad of first businessman, thereby enjoys the preferential of first businessman;
(6) businessman's issue sales promotion information or popularization member card: businessman's mobile phone is perhaps issued relevant promotion message to the sales promotion information that its member issues commodity in order to develop the recruit;
(7) businessman/user's inquiry: businessman's mobile phone can be inquired about the member card of oneself at any time and provide situation, the integration condition of consumption, sales promotion and promotion effect; User mobile phone can be inquired about the consumption detail of own electronics member card at any time: the integration and the consumption history record that comprise all card numbers, each card;
(8) communication between each member: all members each other can based on management platform by mobile phone information, mobile phone access WAP/WEB, send the comment of commenting on particular demographic or browsing in the group by computer access WEB or alternate manner and carry out communication, comprise suggestion and view are separately delivered in certain product/service, or the search information of interest; Described communication is based on that group carries out, by management platform all members are divided into several groups according to setting classification, described setting classification comprises: " belong to together same classification businessman ", " belonging to same businessman together ", " belonging to the same classification member of same businessman together " and " belonging to a region together ", each member can belong to one or more groups.
The present invention is a kind of using method and system of the electronic accumulation member card based on mobile phone information, and of the present invention applying brings the situation of three's win-win can for businessman, user and telecommunication service operator.
Benefit for businessman is: only need one can messaging the mobile phone member card of popularization oneself on management platform promptly just, carry out the information of hair fastener advertising campaign and issue commodity sales promotion/service, also need not ownly build member card management system separately, save operating cost greatly.And, use and promote very conveniently, only need on mobile phone, operate related software/or write mobile phone information and get final product.
Benefit for the ordinary consumer user is: need not carry original papery member card, as long as portable mobile phone, it is very convenient, flexible to use: only need to send a piece of news and can realize accumulated point exchanging and conversion, can also easily the integration of different businessmans be changed mutually, can obtain own interested sales promotion information by system, and can whether receive sales promotion information by the own control of user, avoid rubbish message; Can carry out exchange and conmmunication with member easily with common interest.And, need not worry to leak the phone number (bringing the harassing and wrecking of refuse messages easily) of oneself, only need tell the account number of businessman oneself to get final product, can guarantee the safety of individual privacy information.
Benefit for telecommunication service operator is: as a new value-added service, will bring good economic benefits and social benefit to enterprise.
Description of drawings
Fig. 1 is that the present invention is used to implement form synoptic diagram based on the network architecture of the using method of the electronic accumulation member card of mobile phone information.
Fig. 2 is that the management platform software module structure in the network system of the present invention is formed synoptic diagram.
Fig. 3 is the using method main operational steps block scheme that the present invention is based on the electronic accumulation member card of mobile phone information.
Fig. 4 (A), (B) are respectively the process flow diagrams that businessman's mobile phone and user mobile phone are registered to management platform.
Fig. 5 is businessman of the present invention provides member card to designated user a process flow diagram.
Fig. 6 is the process flow diagram of user's requesting consumption member card integration of the present invention.
Fig. 7 is the process flow diagram that businessman of the present invention gives customer upgrade member card or increase integration.
Fig. 8 is the process flow diagram that user of the present invention changes different integrations.
Fig. 9 is the process flow diagram that businessman of the present invention promotes member card.
Figure 10 is the process flow diagram of businessman's issue sales promotion information.
Figure 11 the present invention (A), (B) are respectively the process flow diagrams that businessman's mobile phones enquiring member card and integration situation and user mobile phone are inquired about each member card and integration thereof.
Figure 12 is the communication figure between the member of the present invention
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in further detail below in conjunction with accompanying drawing.
Referring to Fig. 1, introduce earlier the network system of the using method of the electronic accumulation member card of implementing to the present invention is based on mobile phone information, this system comprises: mobile radio communication, user mobile phone and businessman's mobile phone of the electronic accumulation member card customized software of radio communication base station, the electronic accumulation member card customized software that is respectively arranged with subscription version and businessman's version, and electronics member card management platform (promptly bearing the server of electronics member card management function); Wherein the electronic accumulation member card customized software of the electronic accumulation member card customized software of subscription version and businessman's version all is to be installed in advance in each self-corresponding mobile phone, is used to realize transmission, reception and the processing capacity of electronic accumulation member card corresponding message; Management platform then is used for handling and responding to the various message that relate to electronic accumulation member card from user mobile phone and/or businessman's mobile phone and from the various information request of the terminal of mobile radio communication and internet.This management platform is provided with following four software function modules (referring to Fig. 2): the subscriber information management module that is used for the information of member card of leading subscriber cellphone information and correspondence thereof, be used to manage the Business Information administration module of businessman's cellphone information, be used to the member to provide the group of intercommunion platform to exchange module, and be used to handle messaging, will receive forwards and handle for corresponding software module, and be the external interface module of each module transmission message.
Really, also can use the regular handset that corresponding electronic accumulation member card customized software is not installed as user mobile phone and businessman's mobile phone in the network system of the present invention, just necessary hand-coding of the mobile phone machine master of this moment and the various message that send relevant use electronic accumulation member card are more loaded down with trivial details.
The sign of electronic accumulation member card of the present invention comprises four category informations at least: the classification of the card of businessman's account number of hair fastener, expression member card grade, each member's of unique identification numeral and alphabetic string and be used to represent that this member can be for " integration " share of counting of consumption.
The present invention is a kind of using method of the electronic accumulation member card based on mobile phone information, it is by businessman's mobile phone, the tripartite employing of user mobile phone and management platform comprises note, the mobile phone information of multimedia message and Email carries out information interaction, wherein businessman's mobile phone and user mobile phone all are separately installed with corresponding electronic accumulation member card customized software, by the automatic compose-message of respective menu/button and the transmission message of this customized software of click, perhaps businessman and user use the mobile phone hand-coding message that corresponding electronic accumulation member card customized software is not installed separately respectively and send message then; And in information interactive process, be provided with the function that then retransmits without confirming: as long as transmit leg does not receive that take over party's affirmation replys, then think just now not success of transmission, resend message immediately is up to receiving that confirming as of take over party end.
In the operation steps of the inventive method, mobile phone information is to adopt enciphering and deciphering algorithm automatically the uplink and downlink message of businessman's mobile phone/user mobile phone to be carried out encryption and decryption respectively by corresponding electronic accumulation member card customized software to handle: encrypt send behind the mobile phone information and receive the mobile phone information deciphering after check, to improve the security of operation.But, for the less demanding use occasion of security performance, can related news not encrypted yet, perhaps only the mobile phone information that partly relates to number of the account, card number or other privacy is encrypted, to improve Message Processing efficient.
Referring to Fig. 3, specifically introduce each operation steps of the inventive method:
(1) initialization is prepared: businessman's mobile phone and user mobile phone are registered to management platform respectively.
(2) businessman's hair fastener: certain new user is after certain businessman's consumption reaches the setting amount, and described certain businessman thinks that this user has met the condition that it provides member card, then is that this user mobile phone is provided member card.
(3) customer consumption: when this user consumes clearing in certain businessman,, then can be used for redeem points and comprise the preferential of discounting, the deduction and exemption part amount of money with enjoyment if this user mobile phone has the electronics member card of described certain businessman.
(4) increase user's integration or upgrading member card: be described certain member of businessman the user this same businessman consume once more reach set amount after, if described certain businessman thinks that this user has reached the condition of new integration of increase or upgrading member card, then increase the member card of corresponding new integration or this user mobile phone of upgrading for this user mobile phone; The user also can buy by directly spending or alternate manner obtains the integration of businessman.
(5) Integral Transformation: allow the user that the integration of different businessmans is changed, promptly when the user consumes clearing in first businessman, if this user mobile phone does not have the integration or the integration deficiency of first businessman, when but it has some integrations of second businessman, this user mobile phone can be by setting transformation rule (such as, 1 integration of second businessman can be exchanged 2 integrations of first businessman), with the Integral Transformation of second businessman is the associated quad of first businessman, thereby enjoys the preferential of first businessman.
(6) businessman's issue sales promotion information or popularization member card: businessman's mobile phone is perhaps issued relevant information to the sales promotion information that its member issues commodity in order to develop the recruit.
(7) businessman/user's inquiry: businessman's mobile phone can be inquired about the member card of oneself at any time and provide situation, the integration condition of consumption, sales promotion and promotion effect; User mobile phone can be inquired about the consumption detail of own electronics member card at any time: the integration and the consumption history record that comprise all card numbers, each card;
(8) communication between each member: all members each other can based on management platform by mobile phone information, mobile phone access WAP/WEB, send the comment of commenting on particular demographic or browsing in the group by computer access WEB or alternate manner and carry out communication, comprise suggestion and view are separately delivered in certain product/service, or the search information of interest; Communication between this user is based on that group carries out, by management platform all members are divided into several groups according to setting classification, the classification of setting comprises: " belong to together same classification businessman ", " belonging to same businessman together ", " belonging to the same classification member of same businessman together " and " belonging to a region together " etc., each member can belong to one or belong to a plurality of groups simultaneously.
When businessman or user used the associative operation of electronics member card at every turn, or multi-mode operation wherein may only be selected in wherein back four operation stepss (5)~(8), and not free successively sequence requirement.
Below in conjunction with accompanying drawing, above-mentioned each operation steps is elaborated:
Referring to Fig. 4, the initialization preparation process (1) of the inventive method comprises following concrete operations content:
Step 11, the A of businessman adopt and directly arrive management platform submission operation license original paper, submit operation license scanned copy or other regulation approach to by WEB, are verified qualification and the identity of the A of this businessman by management platform.
Step 12, management platform are that the A of businessman distributes a unique account number, identifying the A of this businessman, and corresponding related access code are set.
Step 13, the A of businessman carry out related with one or more phone numbers account by WEB or WAP mode login management platform; If when being associated with a plurality of phone number simultaneously, then being respectively these phone numbers by actual conditions gives shopkeeper, salesman or total shopkeeper, divides different roles such as shopkeeper, salesman, and be respectively the unique identification that it distributes this businessman inside, to identify separately the role and with existing authority; Shopkeeper's mobile phone is carried out the operation of administrator right, comprise the historical operation of inquiring about all salesmans, promote electronics member card, the operating right that the salesman is set, increase/deletion salesman mobile phone etc., the authority of total shopkeeper's mobile phone also comprises except the authority that comprises above-mentioned shopkeeper's mobile phone: member card granting/consumption situation that increase/deletion divides shopkeeper's mobile phone, checks each branch.
User's register flow path is fairly simple, has only two operations:
The mobile phone of step 141, user B sends mobile phone information to management platform and registers.
After step 142, management platform are handled, generate the mobile phone account number of each member's of unique identification character string, and send to the mobile phone of user B as this user B.
Referring to Fig. 5, businessman's hair fastener step (2) of the inventive method comprises following concrete operations content:
The mobile phone of step 21, the A of businessman sends the message of request to user B granting member card to management platform, and this message meets the standard of prior agreement, comprises following information: the account number of user B mobile phone, member card classification, initial integration number.
After step 22, management platform receive request, generate a new electronics member card according to the account number of the A of businessman and the member card classification of its request earlier, and give corresponding initial integration, in system, search the account number of this user B mobile phone then, for this user B mobile phone adds this new electronics member card, then search its corresponding cell-phone number, and send the notification message of member card granting success for this user B mobile phone according to the account number of this user B mobile phone.
Step 23, management platform send the affirmation message of providing the member card success to the mobile phone of the A of businessman.
Referring to Fig. 6, the customer consumption step (3) of the inventive method comprises following concrete operations content:
The message of step 31, the integration of user B mobile phone on the member card of the management platform transmission requesting consumption A of businessman, this message meets the standard of prior agreement, comprise following information: the integration number of the account number (optional) of this user B mobile phone, the card number of electronics member card, pre-consumption, mobile phone operation person's code A1 of the A of businessman.
Step 32, management platform verify whether the request of this user B mobile phone is legal, comprise whether the electronics member card that whether user B mobile phone account is legal, whether account has the A of businessman, this electronics member card that this message of checking is carried have enough integration numbers; If above-mentioned checking is all passed through, then send a request message, require this user B mobile phone to reaffirm consumption this time.
After step 33, management platform are received the affirmation message of user B mobile phone, the associated quad of deduction user B mobile phone, and send the consumption acknowledge message for this user B mobile phone.
Step 34, management platform send the consumption notification message for the phone number of the operator A 1 of the A of businessman, after the mobile phone operation person A1 of the A of this businessman receives this consumption message, for the clearing of user B are reduced or remitted/preferential processing accordingly.
In the above-mentioned steps, require user B mobile phone to reaffirm that operation of consumption this time is optionally in the step 32, step 33 and 34 operation sequencing can be mutual.
Referring to Fig. 7, other step of upgrading member card level of the present invention (4) comprises following concrete operations content:
The mobile phone of step 41, the A of businessman sends the message of request upgrading user's B member card rank or request increase user B mobile phone integration to management platform, this message meets the standard of prior agreement, comprises following information: the classification of the card after the mobile phone account number of user B, the upgrading or the integration number of increase.
After step 42, management platform receive request message, the account number of in system, searching this user B mobile phone earlier, user B mobile phone upgraded to the classification of the card that the A of businessman asks or increase the integration number of being asked for user B mobile phone, search the cell-phone number of this user's correspondence according to the account number of user B mobile phone then, and send member card upgrading success or the successful notification message of integration increase for user B mobile phone.
Step 43, management platform are given the mobile phone transmission user B member card upgrading success of the A of businessman or the affirmation message that integration is given success.
Referring to Fig. 8, the step (5) of user integral conversion comprises following concrete operations content among the present invention:
The mobile phone of step 51, user B sends the message that integration is changed in request to management platform, and this message comprises: the integration number that member's card number that member's card number that the mobile phone account number of this user B, request swap out, request change to, request change to.
Step 52, management platform are handled the conversion request of this user B mobile phone, and the expected results of this conversion is sent to this user B mobile phone, inquire whether this user B confirms this conversion operations; When the integration number if this user B request swaps out in the member card is not enough, can adopt following two kinds of processing policies: the one, with its whole conversions, and inform switched number of points to this user B mobile phone; The 2nd, do not change, tell this user B mobile phone that Sorry, your ticket has not enough value, convert failed, and finish this operation.
Step 53, this user B mobile phone send a confirmation message to management platform, confirm to carry out this conversion operations;
Step 54, management platform are handled conversion, carry out accumulated point exchanging according to predefined transformation rule, and final transformation result transmission note is informed this user B mobile phone.
Above-mentioned steps 52 and 53 is the alternative affirmation operating process that increase for the safety that strengthens transaction.
Referring to Fig. 9, the step (6) that businessman of the present invention promotes member card comprises following concrete operations content:
The mobile phone of step 611, the A of businessman sends the message of asking to promote member card to management platform, and this message comprises following information: wish member card quantity, member card classification and the integration number of promoting, the condition of wishing the targeted customer of popularization; Wherein targeted customer's condition is: the handset-selected consumption history of subscribing to businessman's promotion message, this user B of opening of this user B reaches the consumption full amount of setting;
Step 612, management platform are handled this request message, search qualified targeted customer, and issue mobile phone information to these user mobile phones and notify this popularization message;
After the mobile phone of step 613, qualified user B receives this popularization message, return the request message of application member card;
Step 614, management platform are examined the request of the mobile phone of user B, and to the mobile phone loopback confirmation of user B; Simultaneously, management platform sends member card granting report for the mobile phone of the A of businessman, and this report can regularly send, or specifies transmitting time by the A of businessman.
Referring to Figure 10, the step (6) of businessman of the present invention commodity sales promotion/service comprises following concrete operations content:
The mobile phone of step 621, the A of businessman sends the message of commodity sales promotion/service to management platform, and this message comprises following information: the information of the account number of the A of businessman, commodity sales promotion/service, the condition of sales promotion target members; The condition of wherein sales promotion target members is: this user mobile phone selects to open the member card classification (platinum of subscribing to sales promotion information, sales promotion member, diamond etc.), this user's consumption history reaches the consumption full amount (such as, nearly 1 year consumption full amount greater than certain number etc.) of setting;
Step 622, management platform are handled this request message, search qualified target members, and issue mobile phone information to these user mobile phones and notify this promotional messages.
Referring to Figure 11 (A), (B), the step (7) that businessman/user of the present invention inquires about member card separately comprises following concrete operations content:
The mobile phone of the mobile phone of step 711/721, the A of businessman/user B sends the message of request inquiry respectively to management platform, this message comprises following information: the starting point of query time and terminal point, the query messages of the mobile phone of user B also includes: the member's card number (, a plurality of or whole) that needs inquiry.
Step 712/722, management platform are handled query requests, and Query Result are sent to the mobile phone of mobile phone/user B of the A of businessman respectively by mobile phone information.
Referring to Figure 12, the step of the communication in the inventive method between each member user (8) comprises following concrete operations content:
The mobile phone of step 81, user B sends the message that request adds certain group to management platform, and this message comprises following information: the account number of the mobile phone of this user B, request adds the sign of group.
Step 82, management platform are carried out relevant treatment, and the mobile phone of this user B is added in the group that this user mobile phone request adds, and send acknowledge message for then the mobile phone of this user B.
Step 83, this user B adopt multiple mode to link up and exchange in this group by its mobile phone.

Claims (14)

1. using method based on the electronic accumulation member card of mobile phone information, it is characterized in that: businessman's mobile phone, the tripartite employing of user mobile phone and management platform comprises note, the mobile phone information of multimedia message and Email carries out information interaction, wherein businessman's mobile phone and user mobile phone all are separately installed with corresponding electronic accumulation member card customized software, by the automatic compose-message of respective menu/button and the transmission message of this customized software of click, perhaps businessman and user use the regular handset hand-coding message that corresponding electronic accumulation member card customized software is not installed separately respectively and send message then; And in information interactive process, be provided with the function that then retransmits without confirming: as long as transmit leg does not receive that take over party's affirmation replys, then think just now not success of transmission, resend message immediately is up to receiving that confirming as of take over party end; This method comprises following operation steps:
(1) initialization is prepared: businessman's mobile phone and user mobile phone are registered to management platform respectively;
(2) businessman's hair fastener: certain new user is after certain businessman's consumption reaches the setting amount, and described certain businessman thinks that this user has met the condition that it provides member card, then is that this user mobile phone is provided member card;
(3) customer consumption: when this user consumes clearing in certain businessman,, then can be used for redeem points and comprise the preferential of discounting, the deduction and exemption part amount of money with enjoyment if this user mobile phone has the electronics member card of described certain businessman;
(4) increase user's integration or upgrading member card: be described certain member of businessman the user this same businessman consume once more reach set amount after, if described certain businessman thinks that this user has reached the condition of new integration of increase or upgrading member card, then increase the member card of corresponding new integration or this user mobile phone of upgrading for this user mobile phone; The user also can buy by directly spending or alternate manner obtains the integration of businessman.
2. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described method further comprises following optional one or multi-mode operation step:
(5) Integral Transformation: allow the user that the integration of different businessmans is changed, promptly when the user consumes clearing in first businessman, if this user mobile phone does not have the integration or the integration deficiency of first businessman, when but it has some integrations of second businessman, this user mobile phone can be by the transformation rule of setting, with the Integral Transformation of second businessman is the associated quad of first businessman, thereby enjoys the preferential of first businessman;
(6) businessman's issue sales promotion information or popularization member card: businessman's mobile phone is perhaps issued relevant promotion message to the sales promotion information that its member issues commodity in order to develop the recruit;
(7) businessman/user's inquiry: businessman's mobile phone can be inquired about the member card of oneself at any time and provide situation, the integration condition of consumption, sales promotion and promotion effect; User mobile phone can be inquired about the consumption detail of own electronics member card at any time: the integration and the consumption history record that comprise all card numbers, each card;
(8) communication between each member: all members each other can based on management platform by mobile phone information, mobile phone access WAP/WEB, send the comment of commenting on particular demographic or browsing in the group by computer access WEB or alternate manner and carry out communication, comprise suggestion and view are separately delivered in certain product/service, or the search information of interest; Described communication is based on that group carries out, by management platform all members are divided into several groups according to setting classification, described setting classification comprises: " belong to together same classification businessman ", " belonging to same businessman together ", " belonging to the same classification member of same businessman together " and " belonging to a region together ", each member can belong to one or more groups.
3. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described mobile phone information is to adopt enciphering and deciphering algorithm automatically the uplink and downlink message of businessman's mobile phone/user mobile phone to be carried out encryption and decryption respectively by corresponding electronic accumulation member card customized software to handle: encrypt send behind the mobile phone information and receive the mobile phone information deciphering after check, to improve the security of operation; But for the less demanding use occasion of security performance, can mobile phone information not encrypted yet, perhaps only the mobile phone information that partly relates to number of the account, card number or other privacy is encrypted, to improve Message Processing efficient.
4. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described step (1) further comprises following content of operation:
(11) businessman adopts and directly arrives management platform submission operation license original paper, submits operation license scanned copy or other regulation approach to by WEB, is verified the qualification of this businessman by management platform;
(12) management platform is that each businessman distributes a unique account number, identifying each businessman, and corresponding related access code is set;
(13) businessman carries out related with one or more phone numbers described account number by WEB or WAP mode login management platform; When described account number is associated with a plurality of phone number simultaneously, then be respectively the different role that these phone numbers are given shopkeeper, salesman or total shopkeeper, divided shopkeeper, salesman by actual conditions, and be respectively the unique identification that it distributes this businessman inside, to identify separately the role and to give corresponding authority; Shopkeeper's mobile phone is carried out the operation of administrator right, comprises historical operation, popularization electronics member card, the operating right that salesman's mobile phone is set, the increase/deletion salesman mobile phone of inquiring about all salesman's mobile phones; The authority of total shopkeeper's mobile phone also comprises except the authority that comprises shopkeeper's mobile phone: member card granting/consumption situation that increase/deletion divides shopkeeper's mobile phone, checks each branch;
(14) user mobile phone sends mobile phone information to management platform, registers, and after management platform is handled, generates the account number of each member's of unique identification character string as this user mobile phone, and sends to user mobile phone.
5. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described step (2) further comprises following content of operation:
(21) businessman's mobile phone sends the message that member card is provided in request to management platform, and this message meets the standard of prior agreement, comprises following information: the account number of certain user mobile phone, member card classification, initial integration number;
(22) after management platform receives request, generate a new electronics member card according to the account number of described businessman and the member card classification of its request earlier, and give corresponding initial integration, in system, search the account number of this user mobile phone then, for this user mobile phone adds this new electronics member card, then search its corresponding cell-phone number, and send the notification message of member card granting success for this user mobile phone according to the account number of this user mobile phone;
(23) management platform sends the affirmation message of providing the member card success to described businessman mobile phone.
6. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described step (3) further comprises following content of operation:
(31) message of the integration of user mobile phone on the member card of certain businessman of management platform transmission requesting consumption, this message meets the standard of prior agreement, comprise following information: the optional integration number of the card number of the account number of this user mobile phone, electronics member card, pre-consumption, operator's code of described certain businessman's mobile phone;
(32) management platform verifies whether the request of this user mobile phone is legal, comprises whether the electronics member card that whether the user mobile phone account is legal, whether account has this businessman, this electronics member card that this message of checking is carried have enough integration numbers; If above-mentioned checking is all passed through, then send a request message, require this user mobile phone to reaffirm consumption this time;
(33) after management platform is received the affirmation message of this user mobile phone, deduct the associated quad of this user mobile phone, and send the consumption acknowledge message for this user mobile phone;
(34) management platform sends the consumption notification message for the associative operation person's of described certain businessman phone number, after this mobile phone operation person of described businessman receives this consumption message, for this user's clearing are reduced or remitted/preferential processing accordingly;
In the above-mentioned steps, require this user mobile phone to reaffirm that the operation of consumption this time is that optionally the operation sequencing of step (33) and (34) can be mutual in the step (32).
7. the using method of electronic accumulation member card according to claim 1, it is characterized in that: described step (4) further comprises following content of operation:
(41) certain businessman's mobile phone sends the message that request increases user mobile phone integration or upgrading member card to management platform, and this message meets the standard of prior agreement, comprises following information: the classification of the card after the integration number of the account number of user mobile phone, increase or the upgrading;
(42) after management platform receives request message, the account number of in system, searching this user mobile phone earlier, for this user mobile phone increases the integration number of being asked or this user mobile phone is upgraded to the classification of the card that described businessman asks, search the cell-phone number of this user's correspondence then according to the account number of this user mobile phone, and send integration increase success or the successful notification message of member card upgrading for this user mobile phone
(43) management platform sends integration for described certain businessman's mobile phone increases success or the successful affirmation message of member card upgrading.
8. the using method of electronic accumulation member card according to claim 2, it is characterized in that: described step (5) further comprises following content of operation:
(51) user mobile phone sends the message that integration is changed in request to management platform, and this message comprises: the integration number that member's card number that member's card number that the account number of this user mobile phone, request swap out, request change to, request change to;
(52) management platform is handled the conversion request of this user mobile phone, and the expected results of this conversion is sent to this user mobile phone, inquires whether this user mobile phone confirms this conversion operations; When the integration number if the request of this user mobile phone swaps out in the member card is not enough, can adopt following two kinds of processing policies: the one, its whole integrations are all changed, and informed switched number of points to this user mobile phone; The 2nd, do not change, tell this user mobile phone that Sorry, your ticket has not enough value, convert failed, and finish this operation;
(53) this user mobile phone sends a confirmation message to management platform, confirms to carry out this conversion operations;
(54) management platform is handled conversion, carries out accumulated point exchanging according to predefined transformation rule, and final transformation result transmission message is informed this user mobile phone;
Above-mentioned steps (52) and (53) are for strengthening the alternative affirmation operating process of safety of transaction.
9. the using method of electronic accumulation member card according to claim 2, it is characterized in that: described step (6) further comprises following content of operation:
(61) businessman's mobile phone sends the message that member card or commodity sales promotion/service are promoted in request to management platform, and this message comprises following information: the account number of member card quantity, member card classification and the integration number that hope is promoted or the information of commodity sales promotion/service, businessman, the targeted customer's of popularization conditioned disjunction sales promotion member's condition; Described targeted customer or sales promotion member's condition is: this user mobile phone selects to open the member card classification of subscribing to businessman's popularization or sales promotion information, sales promotion member, and this user's consumption history reaches the consumption full amount of setting;
(62) management platform is handled this request message, searches qualified targeted customer or target members, and issues mobile phone information to these user mobile phones and notify this popularization message or promotional messages;
(63) after qualified user mobile phone is received this popularization message, return the request message of application member card;
(64) request message of management platform audit user mobile phone, and to user mobile phone loopback confirmation; Simultaneously, management platform sends member card granting report for businessman's mobile phone, and this report can regularly send, or specifies transmitting time by businessman.
10. the using method of electronic accumulation member card according to claim 2, it is characterized in that: described step (7) further comprises following content of operation:
(71) businessman's mobile phone/user mobile phone sends the message of request inquiry respectively to management platform, this message comprises following information: the starting point of query time and terminal point, and the query messages of user mobile phone also includes: need one of inquiry, a plurality of or whole member's card number;
(72) management platform is handled query requests, and Query Result is sent to businessman's mobile phone/user mobile phone respectively by mobile phone information.
11. the using method of electronic accumulation member card according to claim 2 is characterized in that: described step (8) further comprises following content of operation:
(81) user mobile phone sends the message that request adds certain group to management platform, and this message comprises following information: the account number of this user mobile phone, and request adds the sign of group;
(82) management platform is carried out relevant treatment, this user mobile phone is added in the group of this user mobile phone request adding, sends acknowledge message for then this user mobile phone;
(83) this user mobile phone adopts multiple mode to link up and exchange in described group.
12. a network system that is used to implement the using method of the described electronic accumulation member card based on mobile phone information of claim 1 comprises mobile radio communication, radio communication base station, user mobile phone, businessman's mobile phone; It is characterized in that: be respectively arranged with the electronic accumulation member card customized software of subscription version and the electronic accumulation member card customized software of businessman's version in described user mobile phone and the businessman's mobile phone, with provide and realize reached transmission, reception and the processing capacity of the various corresponding message of electronic accumulation member card; This system also comprises:
Electronics member card management platform, be used for the various message that relate to electronic accumulation member card from user mobile phone and/or businessman's mobile phone are handled and responded, and to handling from the various information request of the terminal of mobile radio communication and internet and responding; This management platform is provided with following four software function modules: the subscriber information management module that is used for the information of member card of leading subscriber cellphone information and correspondence thereof, be used to manage the Business Information administration module of businessman's cellphone information, be used to the member to provide the group of intercommunion platform to exchange module, and be used to handle messaging, will receive forwards and handle for corresponding software module, and be the external interface module of each software module transmission message.
13. network system according to claim 12 is characterized in that: the sign of described electronic accumulation member card comprises four category informations at least: the classification of the card of the businessman of hair fastener sign, expression member card grade, each member's of unique identification numeral and alphabetic string and be used to represent that this member can be for " integration " share of counting of consumption.
14. network system according to claim 12, it is characterized in that: described user mobile phone and businessman's mobile phone can be the regular handsets that corresponding electronic accumulation member card customized software is not installed, and the mobile phone machine master of this moment must hand-coding and the various message that send relevant use electronic accumulation member card.
CNA2007101199366A 2007-08-03 2007-08-03 Use method and system for electronic accumulation member card based on mobile phone information Pending CN101105848A (en)

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