JP2011198277A - Sales promotion system, corporate point management server and corporate point management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sales promotion system configured by combining information providing mechanism using a car navigation system with a scheme of a corporate point.SOLUTION: The sales promotion system includes a navigation server 200 and a corporate point management server 100. The corporate point management server 100 includes: a management part 110 managing information on stores 30 and held corporate points, information on a commodity, price, and the number of corporate points to be given, and information on the corporate points owned by consumers 20; a point utilization processing part 120 moving the corporate point from the store 30 to the consumer 20 when the consumer purchases the commodity, and moving the corporate point from the consumer 20 to the store 30 when the consumer uses the corporate point; a point market management part 130 receiving a selling/buying order of the corporate point to conclude it; and a navigation cooperation part 150 acquiring information on the store 30 on a search route and information about a premium point, the corporate point, and the commodity sold by the store 30, and outputting them to the navigation server 200.

Description

  The present invention relates to a technology for a company to promote sales of goods and services, and in particular, a sales promotion system, a company point management server, and a company point management program for sales promotion utilizing a company point scheme in a navigation system. It is related to technology effective when applied to.

  In recent years, vehicles equipped with car navigation systems have become widespread, and navigation systems using terminals such as mobile phones have become widespread. These navigation systems (hereinafter sometimes simply referred to as “car navigation”) For example, a mechanism for improving user convenience by displaying advertisements on a search route or nearby stores on a screen has been proposed.

  For example, in Japanese Patent Laid-Open No. 2006-184030 (Patent Document 1), based on utilization point data such as regional POI (Points Of Interest, Place of Interest) information as regional information obtained from digital data broadcasting. Sorted by category such as store or facility type, centering on the user's current location, and attribute data of the selected use location (product or service price, available time, coupon ticket or points, other special A navigation device is described in which a recommendation level is determined according to recommendation conditions such as price and time based on benefits such as services, advertisements, etc., and the recommendation level is displayed on a display.

  On the other hand, in recent years, there are an increasing number of companies that issue points for the promotion of sales of goods and services in various industries, and these so-called company points greatly contribute to the activation of consumption. For companies, by issuing corporate points, it is possible to enclose consumers and promote sales of their products, and to analyze information such as consumer attributes and usage history, and use them for marketing. . In addition, for consumers, it is possible to enjoy merits such as discount use of products and services of each company, exchange for prizes and benefits. Furthermore, recently, services such as exchange of corporate points and electronic money of other companies have been expanded, and convenience has greatly improved.

JP 2006-184030 A

  For example, in the navigation device described in Patent Document 1, it is possible to determine the recommendation level based on the price, privilege, advertisement, etc. of products and services, and to provide useful information to the user by displaying this. is there. That is, it can be used as a sales promotion tool that guides the user to the store based on the displayed information (recommendation degree, search route, etc.).

  On the other hand, with regard to corporate points issued by stores, if the attractiveness of corporate points increases, it is possible to guide consumers to purchase products and services in order to acquire corporate points. Become a facilitating tool.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a sales promotion system, a company point management server, and a company point management program that organically combine a system for providing information by a car navigation system and a company point scheme. The above and other objects and novel features of the present invention will be apparent from the description of this specification and the accompanying drawings.

  Of the inventions disclosed in this application, the outline of typical ones will be briefly described as follows.

  A sales promotion system according to a representative embodiment of the present invention combines a navigation system and a company point service that gives a company point common to a plurality of companies for purchase of goods / services by a consumer. A sales promotion system that supports a company's sales promotion activities and has the following characteristics.

  That is, in the sales promotion system, the navigation system searches for a route from the current location of the consumer to the destination based on the designation of the destination from the consumer, maps it to map information, It has a function of mapping information related to the company existing on the route to the map information and displaying it on a screen of a terminal used by the consumer.

  Furthermore, the sales promotion system has an enterprise point management server having the following characteristics. That is, the company point management server is operated by the secretariat that operates the company point service, and information on the company, information on the company point held by the company, information on products / services sold by the company, and the information A management unit that holds and manages information on the price of goods / services and information on the number of enterprise points granted and information on the enterprise points held by the consumer who is a member of the enterprise point service;

  Further, when the consumer purchases the product / service from the company, the information corresponding to the number of grants for the product / service from the company to the consumer in the information held by the management unit. When the enterprise point is moved and the enterprise point held by the consumer is used, the enterprise point used by the consumer is transferred from the consumer to the enterprise in the information held by the management unit. The point use processing unit to be moved and the order of buying and selling of the company point from each company are received and recorded, and those that match the transaction price condition in the recorded buying and selling order are established and established. With respect to the order that has been made, the information held by the management unit is based on the established quantity and the company purchased from the sold company By moving the corporate point, and a point market management section that forms a point market for buying and selling the company point between the companies.

  Further, the information on the route is acquired from the navigation system, the information on the company existing on the route from the management unit, the product / service sold by each company, and the consumer The company points to be given when each product / service is purchased and the extra points to be given when the consumer purchases the product / service at each company existing on the route and reaches the destination And a navigation cooperation unit that acquires the information and outputs the information to the navigation system. The present invention can also be applied to a program that causes a computer to function as the corporate point management server as described above.

  Among the inventions disclosed in the present application, effects obtained by typical ones will be briefly described as follows.

  According to a typical embodiment of the present invention, when searching for a route by car navigation, it can be acquired by purchasing a product or service at a store or a group of stores on the route before reaching the destination. Information on company points and premium points that can be acquired when the destination is reached can be presented, and the user (consumer) can be effectively guided to the store or destination. In other words, the store 30 and the destination 41 can be used as an effective sales promotion tool for increasing product sales and visitors.

It is the figure shown about the outline | summary of the structural example of the sales promotion system which is one embodiment of this invention. It is the figure which showed the outline | summary about the example of the movement of a common point and goods in one embodiment of this invention. It is the figure which showed the outline | summary about another example of the movement of a common point and goods in one embodiment of this invention. It is the figure shown about the data structure of the company information in one embodiment of this invention, and the example of concrete data. It is the figure shown about the data structure of the merchandise information in one embodiment of this invention, and the example of concrete data. It is the figure shown about the data structure of the member information in one embodiment of this invention, and the example of concrete data. It is the figure shown about the data structure of the point for every company and the example of specific data in one embodiment of this invention. It is the figure shown about the data structure and the example of specific data of the trading condition in one embodiment of this invention. It is the figure which showed the example of the screen which presents the result of having calculated the relationship between the point grant rate with respect to the object goods in one embodiment of this invention, and the sales of goods. It is the figure which showed the example of the screen which presents the result of having calculated the average between each store of the cost rate of the object goods in one embodiment of this invention. It is the figure shown about the example of the market intervention in one embodiment of this invention. It is the figure which showed the outline | summary about the example of the sales promotion performed using a common point on the car navigation in one embodiment of this invention. It is the figure which showed the outline | summary about provisional provision of the premium point in the example of the sales promotion performed using a common point on the car navigation in one embodiment of this invention. It is the figure which showed the example of a screen at the time of the consumer in one embodiment of this invention performing destination search on car navigation. It is the figure which showed the outline | summary about another example of the sales promotion performed using a common point on the car navigation in one embodiment of this invention. It is the figure shown about another example of the data structure and specific data of the merchandise information in one embodiment of this invention. It is the figure shown about the data structure of the premium point information in one embodiment of this invention, and the example of concrete data. It is the figure which showed the example of a screen for a company to register each item of the premium point information in one embodiment of this invention. It is the figure shown about the data structure and example of specific data of the purchase condition in one embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that components having the same function are denoted by the same reference symbols throughout the drawings for describing the embodiment, and the repetitive description thereof will be omitted. A sales promotion system according to an embodiment of the present invention is a system that supports sales promotion activities by a company by organically combining a route search by car navigation system and a system for providing information on a map with a scheme of company points. It is.

<Outline of corporate point scheme>
First, a company point scheme according to an embodiment of the present invention will be described. In this enterprise point scheme, multiple enterprises work together as a business alliance and use a common enterprise point (hereinafter sometimes referred to as “common point”) for all enterprises to develop point services for consumers. It is. This scheme has an organization (hereinafter sometimes referred to as the “secretariat”) for smooth operation of the entire service using common points. The secretariat (for example, a public interest corporation, etc.) operates this scheme as shown below by operating with a company point management server described later.

  As a basic form, the secretariat issued in the scheme is issued by the secretariat, and each company in the business association has acquired common points by purchasing it from the secretariat when participating in the scheme. Above, it will be given to consumers who are members of this scheme. That is, each company cannot independently issue (generate) common points to be given to consumers, and the amount of common points issued in the entire scheme is controlled by the secretariat.

  When a consumer who is a member purchases a product or service of each company in the Federation of Companies (hereinafter simply referred to as “product”), he / she can share common points according to the grant rate set by each company. To win. At this time, the common point moves from the company that has given the common point to the consumer. In other words, the number of common points held by a company that has given common points is reduced, and the margin for giving common points to consumers is reduced.

  The common points acquired by the consumers can be used in the form of exchanging (including discounting etc.) for a privileged product or a privileged service at any company within the corporate alliance. Note that the use value of common points for consumers is uniform for all companies (for example, 1 point = 1 yen in the present embodiment). At this time, the common point moves from the consumer to the company where the common point is used. That is, the used common points will be acquired by the used companies without annihilation, and the surplus capacity of common points for consumers will increase (the common points acquired by companies will be granted to consumers again) Is possible).

  Each company within a business alliance can buy and sell common points between companies in the market according to their sales strategy and the ability to give common points to consumers (the number of common points held). In other words, in this scheme, from the common point market formed between the companies in the business alliance, it is used by purchasing common points to be given to consumers as needed or by exchanging benefits by consumers. The acquired common points can be sold and funded in the common point market.

  At this time, the value (transaction price) of common points traded between companies is determined based on the market principle based on the supply and demand relationship in the common point market. For this reason, it may be different from the uniform use value for consumers. Note that the secretariat can perform market operations (interventions) such as buying and selling on the common point market for the purpose of stabilizing the common point market and preventing fluctuations in transaction prices.

<Transfer of common points and products>
FIG. 2 is a diagram showing an outline of an example of movement of common points and commodities in the company point scheme of the present embodiment. Here, a common point market 60 in which common points are bought and sold between companies participating in the business alliance (between stores 30a-n and product manufacturers 40a-m in the example of FIG. 2), and stores 30a-n and consumption. A consumer market 70 in which merchandise is bought and sold with the consumers 20a-j is shown.

  The companies participating in the corporate alliance in this scheme include not only stores 30 that sell products to consumers 20 and give common points, but also companies that sell (wholesale) products to stores 30. In addition, a product manufacturer 40 that does not directly sell products to the consumer 20 is also included. Therefore, these companies include companies that earn profits by attracting customers rather than selling goods to the store 30 and earning profits, such as entertainment facilities.

  In the consumption market 70, for example, the store 30a gives a common point when selling products to the consumer 20a for sales promotion. At this time, the common point moves from the store 30a to the consumer 20a together with the product. The consumer 20a obtains common points accompanying the purchase of the product, which can be regarded as being purchased together with the common points according to the price of the product.

  Further, for example, the consumer 20j uses the common points that are held for exchanging with special products or special services at the store 30n. The use value of the common points at this time is uniform (1 point = 1 yen) regardless of which store 30 is used. By using the common point, the privileged product moves from the store 30n to the consumer 20j, while the common point moves from the consumer 20j to the store 30n, and the store 30n acquires the common point.

  On the other hand, in the common point market 60, each company (stores 30a to 30n and product manufacturers 40a to 40m) can buy and sell common points. The common point market 60 collects and orders orders for common points, such as a stock market on a stock exchange, and establishes them, and determines a common point transaction price based on a market principle based on a supply-demand relationship. This is a functional market.

  For example, the store 30a purchases common points from the product manufacturer 40a, and the product manufacturer 40m purchases common points from the store 30n. The value (transaction price) of the common point at this time is determined by the market principle based on the supply and demand relationship in the common point market 60. In addition, when each company participates in a business association, the initial common points are purchased from the secretariat 10 (the secretariat 10 also forms a common point market 60). Note that the secretariat 10 may perform market intervention by purchasing or selling common points for the purpose of stabilizing the common point market 60.

  The store 30 purchases (stocks) a product to be sold to the consumer 20 from the product manufacturer 40. Since the product manufacturer 40 does not directly sell the product to the consumer 20 via the consumer market 70, the common point cannot be directly given to the consumer 20, but when selling (wholesale) the product to the store 30, By selling the common points together or providing the common points to the store 30 free of charge, the store 30 can be actively involved in the product sales strategy.

  FIG. 3 is a diagram showing an outline of another example of the movement of common points and commodities in the company point scheme of the present embodiment. For example, like a store 30m in the example of FIG. 3, if a specific company (store) in the business association provides attractive products and gains popularity of the consumer 20, consumption that has common points Person 20 performs privilege exchange by use of a common point in order to obtain goods of store 30m. As a result, the common points are concentrated in the store 30m, and the common points are oligopolized.

  In such a state, it is considered that the consumer 20 is likely to have a psychology of trying to collect common points (let's try to acquire more) because he / she wants to obtain products from popular stores 30m by exchanging benefits with common points. . That is, the appeal of the common points is increasing for the consumer 20. On the other hand, for the store 30, the common point is regarded as functioning as an effective sales promotion tool. Therefore, the store 30 purchases necessary common points from other stores (for example, a store 30m having many common points) via the common point market 60 in order to use the common points as a sales promotion tool. become.

<System configuration>
FIG. 1 is a diagram showing an outline of a configuration example of a sales promotion system according to an embodiment of the present invention. The sales promotion system 1 has a corporate point management server 100 arranged in the secretariat 10 that operates this scheme as a configuration for realizing the corporate point scheme as described above. It becomes the destination for route search on the consumer 20 who is a member of this scheme and the store 30 which is a company participating in the business association, the product manufacturer 40 and the car navigation system 21 via the network 50 such as the Internet. A destination 41 that is a facility or the like (or a company that operates the destination 41) can be connected using a client terminal (not shown).

  In addition, the navigation server 200 is arranged in the secretariat 10 or other center system and cooperates with the enterprise point management server 100. The consumer 20 is connected to the navigation server 200 by the network 50 or other communication means. The car navigation system 21 to be used has a configuration that can be connected.

  The store 30 is a company that sells products to the consumer 20, and may have a sales system 31 that enables the consumer 20 to perform online shopping via the network 50. Access to the corporate point management server 100 from each client terminal of the consumer 20, the store 30, the product maker 40, and the destination 41 is not shown on the corporate point management server 100 from, for example, a Web browser on the client terminal. This can be done via a Web server program. Therefore, various types of client terminals such as a PC (Personal Computer), a portable terminal, a so-called KIOSK terminal, and the like can be used. Moreover, it is good also as a structure which can access the corporate point management server 100 by using the car navigation 21 as a client terminal.

  The company point management server 100 is composed of, for example, a server device using a computer system and the like. The consumer 20 who is a member of the company point scheme and companies (stores 30, product manufacturers 40, destinations 41) participating in the company federation. Information is managed, and the location of common points (all common points issued by the secretariat 10 and distributed in this scheme) held by each consumer 20 or company is managed. Also, the function of managing the movement (granting / use) of common points between the company and the consumer 20 and forming and managing the common point market 60 for buying and selling the common points between the companies described above. It is the system which has.

  The company point management server 100 includes, for example, a management unit 110, a point use processing unit 120, a point market management unit 130, a settlement processing unit 140, and a navigation cooperation unit 150, which are implemented by a software program, and company information 111, Each database or table includes product information 112, member information 113, company-specific points 114, sales status 131, additional point information 151, and purchase status 152.

  The management unit 110 manages the information about the consumers 20 and companies participating in the business association by registering / updating / deleting the information on the member information 113 and the company information 111, respectively. The location, movement history, and the like of common points held by the company are managed by registering / updating / deleting the member information 113 and the point 114 for each company. Further, information on products sold by each store 30 to the consumer 20 is also managed by registering / updating / deleting the product information 112.

  Furthermore, based on such information, for example, based on a request from a company, as will be described later, for each attribute such as the type of product and the sales area, the relationship between the sales performance of the product and the common point grant rate, etc. The statistical information in the entire scheme may be calculated and presented as reference information when determining the grant rate when each store 30 grants common points to the consumer 20.

  The point use processing unit 120 manages the movement of the common points by giving the common points by the store 30 to the purchase of the products by the consumer 20 and using the common points by the consumer 20 (replacement with privilege products and privilege services). . For example, the consumer who acquires the information regarding the product purchase performed between the consumer 20 and the store 30 via the sales system 31 from the sales system 31 or the like, and is held in the member information 113 or the point 114 for each company. The information on the number of common points held by 20 or the store 30 is updated. Information regarding product purchase may be configured such that the consumer 20 or the store 30 accesses and inputs the point use processing unit 120 using a client terminal.

  The store 30 (or sales system 31) does not accept the purchase of the product by the consumer 20 or the use of common points (replacement with a privileged product or privileged service), but the company point management server 100 is in the store 30. Instead, it may be configured to directly sell a product to the consumer 20 based on the product information 112 or accept an application for using a common point.

  The point market management unit 130 forms and manages a common point market 60 for buying and selling common points between companies. Specifically, an order for buying and selling common points from a company (store 30, product manufacturer 40, destination 41) is received by the point buying and selling processing unit 132, and the order contents are recorded in the buying and selling situation 131. In addition, the selling order and the buying order in the buying / selling situation 131 are matched and established, and for the established order, information on the number of common points held by the company held in the point 114 for each company based on the established quantity. Update.

  Further, the contents of the buying / selling situation 131 may be constantly monitored, and for example, when the fluctuation of the common point market is predicted due to an abnormal buying and selling order, market intervention may be performed under a predetermined condition. Further, for example, based on the request from the company, the current common point market situation (market conditions such as transaction prices) may be aggregated from the contents of the buying and selling situation 131 and presented to the company.

  The settlement processing unit 140 provides an interface for a company to perform a settlement of funds with a financial institution for a common point transaction for which trading has been established in the point market management unit 130. In addition, when each company participates in a business association, the settlement is made between the secretariat 10 and the consumer 20 or the company in order to operate this scheme, such as a settlement when purchasing common points from the secretariat 10. You may do it. It should be noted that these settlements are performed outside the management of the corporate point management server 100, for example, actual settlement processing with a financial institution is determined, for example, it is determined that the settlement has been completed by inputting correctly performed information. Also good.

  The navigation cooperation unit 150 acquires information on the store 30 on the route from the company information 111 based on the route information passed from the navigation server 200, and purchases at each store 30 acquired from the product information 112 and the premium point information 151. The information is output to the navigation server 200 together with information on possible products and common points and information on additional points. In addition, the purchase status 152 of the product purchase made to the store 30 using the car navigation system 21 is recorded in the purchase status 152 and managed.

  Note that purchase of a product using the car navigation system 21 may be performed by accessing the sales system 31 via the network 50 or the like, or may be performed via the company point management server 100 or the navigation server 200. Moreover, even if it can be purchased directly at the store 30 as long as it is possible to prove that the purchase is made based on the result of the route search by the car navigation system 21 (for example, using print output from the car navigation system 21). Good.

  For example, the navigation server 200 receives the current position information by GPS (Global Positioning System) from each car navigation 21 and the information of the destination 41, performs a route search from the current position of the car navigation 21 to the destination 41, and obtains the route information. This server system has a function of responding to the car navigation system 21 by mapping to map information and mapping various display information. In the present embodiment, the navigation server 200 performs the processing related to the navigation system as described above, and the processing result is displayed in response to each car navigation system 21. The structure which performs a process separately may be sufficient.

<Data structure>
Below, the data structure of each database of the company point management server 100 of this Embodiment is demonstrated. FIG. 4 is a diagram illustrating a data configuration of the company information 111 and an example of specific data. The company information 111 is a database that holds master information of companies (stores 30, product manufacturers 40, etc.) that participate in the company federation in this scheme. For example, as items relating to company IDs, company names, and company attributes, employees It has items such as number, industry, business category, handling products, and area. These pieces of information are registered by the company or the secretariat 10 using the management unit 110 when the company participates in the company association. Further, it is updated as necessary after that.

  The items of the company ID and the company name respectively hold a unique ID for identifying each company numbered by the management unit 110 or the like when participating in the company association, and information on the company name. Each item relating to the attribute of a company appropriately sets an attribute that can be used as a starting point of aggregation when calculating statistical information as described later.

  FIG. 5 is a diagram illustrating a data configuration of the product information 112 and a specific example of data. The merchandise information 112 is a database that holds master information of merchandise that each store 30 sells to the consumer 20, and includes, for example, company ID, classification, merchandise name, cost, grant points, sales price, initial inventory, sales performance, etc. Each item. These pieces of information are registered by the company or the secretariat 10 using the management unit 110 when the company participates in the company association. Further, it is updated as necessary after that.

  The item of the company ID is the same as the item of the company ID of the company information 111, and holds the company ID of the store 30 that sells the target product. The items of classification and product name hold the classification of the target product (for example, the same as the item of product handled in the company information 111) and name information. Each item of the cost, the grant point, the sales price, and the initial stock holds information regarding conditions when the store 30 that sells the target product sells. The sales performance item holds information on the sales quantity in a predetermined period (for example, the most recent month). By collecting these pieces of information relating to the state of sale of products at each store 30 centrally in the company point management server 100 and sharing among the stores 30, statistical information as will be described later is calculated, and each store 30 is common. It can be useful information for determining the point grant rate.

  FIG. 6 is a diagram showing the data structure of the member information 113 and an example of specific data. The member information 113 is a database that holds the master information of the consumers 20 who are registered and subscribed to this scheme and information on the common points that are held, for example, member ID, member name, purchase history, grant points, Each item includes usage points and point balance.

  The items of the member ID and the member name include a unique ID for identifying each consumer 20 numbered by the management unit 110 or the like at the time of member registration to this scheme, and the name of the consumer 20 who is a member. The information of is retained. The items of purchase history, grant points, use points, and point balance hold information on past purchases of merchandise in the consumer market 70 for each consumer 20 as a member and information on movement of common points associated therewith.

  The item of purchase history holds information on products purchased by the consumer 20 as a member and the store 30. The item of granted points holds information on the number of common points given from the store 30 by the purchase of the target product (including the case of holding as a grant rate). The item of use points holds information on the number of common points used when the target product is obtained through the use of common points (exchange with privilege products). Therefore, it is zero in the case of purchasing a normal product. These items indicate the amount of movement of common points as a result of the purchase of the target product. The item of point balance holds information on the balance of common points held by the consumer 20 who is the target member after purchasing the target product.

  FIG. 7 is a diagram showing an example of the data configuration of the point 114 for each company and specific data. The point 114 for each company is a database that holds information on common points owned by each company (store 30, product manufacturer 40, etc.) participating in the company association in this scheme. For example, the company ID, the holding point, the update date, etc. Each item.

  The item of company ID is the same as the item of company ID of the company information 111. The retained points item holds information on the current number of common points held by the target company. The update date / time item holds information on the date / time when the value of the holding point item was last updated. That is, each record holds information on the number of common points held by the target company at the time of the value of the update date / time item.

  FIG. 8 is a diagram showing a data configuration of the trading situation 131 and an example of specific data. The trading status 131 is a database that holds information on orders for buying and selling common points in the common point market 60 by companies (stores 30, product manufacturers 40, etc.) and the secretariat 10 that participate in the corporate federation in this scheme. , Serial number, number of buying and selling points, point unit price, type, order date and time, and expiration date.

  The serial number item holds serial number information indicating the order of occurrence for each order numbered when the point trading processing unit 132 accepts a trading order. The item of the number of trading points holds information on the number of common points to be bought and sold in the target order. The item of point unit price holds information on the limit price of the unit price of common points to be bought and sold in the target order. The type item holds information for identifying whether the target order is a sell order or a buy order. The order date / time item holds information on the date / time when the point order processing unit 132 received the target order. The expiration date field holds information on the expiration date of the target order. The point market management unit 130 deletes the record of the order that has not been bought and sold even after the expiration date specified in the expiration date item from the date and time of the order date and time item, thereby confirming that the target order has not been established. be able to.

  The premium point information 151 and the purchase status 152 in the navigation cooperation unit 150 will be described later.

<Processing content in the corporate point scheme>
Below, an example of the specific processing content in the company point scheme implement | achieved by the company point management server 100 of this Embodiment is demonstrated. As processing of the consumer 20, first, membership registration for this scheme is performed with respect to the secretariat 10. For example, the company point management server 100 is accessed (or in writing) using a Web browser of a client terminal, and predetermined information is input to register as a member. Thereby, the information of the consumer 20 is registered in the member information 113 by the management unit 110.

  The consumer 20 who is a member uses, for example, a client terminal or the car navigation system 21 to access a product sales website provided by the sales system 31 of the store 30 and purchases the product by online shopping. Alternatively, for example, a member card issued by the secretariat 10 and capable of authenticating the user may be presented to the store 30 and the consumer 20 may purchase the product directly at the actual store of the store 30. At this time, information on the product purchased at the consumer 20 and the store 30 is transmitted to the company point management server 100 by the sales system 31 or manually, and based on the information, the point use processing unit 120 performs the membership information 113 and the company. The common point held in each point 114 is moved from the record of the target store 30 to the record of the target consumer 20.

  Moreover, when exchanging for a privilege product using the common point which the consumer 20 has, for example, it accesses the Web site for the product sale of the store 30 similarly to the above, and exchanges with the number of common points which it owns. Inquire about possible products. At this time, for example, the sales system 31 may access the company point management server 100 and acquire the value of the point balance of the target consumer 20 recorded in the member information 113.

  The consumer 20 purchases the product selected from the inquiry result by exchanging benefits using common points. At this time, the common point information used by the consumer 20 is transmitted to the company point management server by the sales system 31 or manually, and based on the information, the point use processing unit 120 stores the member information 113 and the point for each company 114. The held common point is moved from the record of the target consumer 20 to the record of the target store 30. In addition, as described above, the company point management server 100 performs processing performed by the sales system 31 such as purchase of a product or acceptance of a privilege exchange application with a common point, and notifies the store 30 of the processing result by some means. It is good also as a structure which does.

  On the other hand, a company (for example, the store 30) participating in the business alliance in this scheme first applies to the secretariat 10 for participation in the business alliance. For example, the company point management server 100 is accessed using a Web browser of a client terminal (or in writing or the like), and predetermined information regarding the store 30 is input to apply for participation.

  In the secretariat 10 that has accepted the application, for example, an investigation is made as to whether or not to participate in a business alliance. It is desirable that the stores 30 participating in the business association are distributed in multiple industries so as not to be in fierce competition with other stores 30 in the products provided. Moreover, it is desirable that it is a store which can provide the goods which can raise the charm of a common point with respect to the consumer 20. When participation by the secretariat 10 is permitted, information regarding the store 30 is registered in the company information 111 by the management unit 110 of the company point management server 100.

  In addition, for example, the store 30 permitted to participate pays a predetermined operation fee to the secretariat 10 and further purchases common points from the secretariat 10. In the case of initial purchase of common points, it may be possible to purchase at a predetermined initial price instead of the current transaction price determined in the common point market 60. Information on common points initially purchased by the store 30 from the secretariat 10 is registered in the point 114 for each company by the management unit 110 of the company point management server 100, for example. For example, the number of common points that the store 30 initially purchases is determined, and when the management unit 110 or the like initially registers information about the store 30 in the company information 111, it is based on a predetermined condition such as completion of settlement. The common points for the initial purchase may be automatically registered in the point 114 for each company.

  Further, the store 30 registers information such as the cost, sales price, and grant points for the product sold to the consumer 20 in the product information 112 of the company point management server 100 via the management unit 110. Here, each store 30 accesses the corporate point management server 100 to determine how many common points should be given to the products sold by itself, and the entire scheme including other stores 30 With reference to various types of statistical information such as the relationship between the sales performance for each product and the common points, the optimal number of common points can be determined.

  For example, the store 30 accesses the company point management server 100 and inputs information on a product to which a common point is given. At this time, in this embodiment, the product (or product classification) for each consumer 20 held by the member information 113 as useful reference information that can be used when the store 30 determines the common point grant rate for the product. Based on the purchase history of the store, the store 30 held by the company information 111 and the product information 112, and the attribute information of the product, the management unit 110 aggregates the relationship between the common point grant rate for the product and the sales of the product. The average of the information and the cost rate of the product between the stores 30 is calculated and presented to the client terminal of the store 30.

  FIG. 9 is a diagram illustrating an example of a screen that presents a result of calculating the relationship between the point grant rate for the target product and the sales of the product. For example, when the store 30 selects / inputs the target product on the screen and presses the search button, the management unit 110 of the company point management server 100 assigns the common points granted by each store 30 for the product (product information) 112, the ratio of each item of the sales price and the grant points) and the sales information at the grant rate are tabulated, and the results are displayed in a graph and a table format.

  FIG. 10 is a diagram showing an example of a screen that presents the result of calculating the average of the cost rates of the target products among the stores 30. For example, when the store 30 selects / inputs the target product on the screen and presses the search button, the management unit 110 of the company point management server 100 determines the cost rate (stored in the product information 112) between the stores 30 for the product. The average of the price obtained by subtracting the item of grant points from the item of sales price (the ratio of the item of “product sales price” below) and the cost item) is calculated for each attribute such as the area of the store 30, for example. Aggregate and display the aggregation results.

  By referring to these pieces of information, the store 30 can determine the optimal common point grant rate for the product to be sold. For example, based on the information in FIG. 9, it is possible to determine an optimal common point grant rate that can obtain the maximum sales in consideration of the sales strength of the customer. At this time, by referring to the information in FIG. 10 together, it is also possible to confirm / adjust so that the provision of the common points is not unfairly sold. For example, if the grant rate is increased too much and the product sales price is lower than the cost of the product, there is a risk of falling under the so-called antitrust law.

  The store 30 determines the optimal common point grant rate for each product, calculates the number of common points given from the sales price of the product, and registers it in the company point management server 100. Thereafter, the store 30 can sell the product to the consumer 20 by the sales system 31 or the like, and provide a service with common points.

  The total number of common points required for the store 30 to give to the consumer 20 as a whole can be calculated from the assumed sales quantity and the number of common points given to each product sold by the store 30. . At this time, if the number of common points held by the store 30 is less than the number of common points required by the store 30, the store 30 can purchase necessary common points from the common point market 60. The store 30 may access the company point management server 100 using a client terminal and refer to the number of common points held by itself in the owned points item of the point 114 for each company. it can.

  When the store 30 purchases common points from the common point market 60, the store 30 accesses the company point management server 100 and registers a purchase order for the necessary common points. At this time, information such as the number of common points to be purchased, the limit price (purchase price) of common points (a market order is also acceptable), and the expiration date of the order are registered. The registered information is registered in the trading status 131 by the point trading processing unit 132.

  In the situation where the attractiveness of the common point as a sales promotion tool is increasing, many stores 30 require common points and try to purchase from the common point market 60. However, since the issue amount of the common points as a whole is controlled by the secretariat 10 and has an upper limit, in such a situation of excessive demand, the transaction price of the common points tends to increase due to the market principle, and a high transaction price is designated. Otherwise, it will be impossible to purchase.

  Similarly, when the number of common points held by the store 30 becomes excessive due to the exchange of benefits by using common points, which will be described later, the store 30 receives the excess common points via the common point market 60. It can be sold and funded. Similar to the time of purchase, the store 30 accesses the company point management server 100 and registers a selling order of common points to be sold. At this time, information such as the number of common points to be sold, the limit price of the common points (sale price) (market order is also acceptable), the expiration date of the order, and the like are registered. The registered information is registered in the trading status 131 by the point trading processing unit 132.

  The point market management unit 130 of the company point management server 100 matches and establishes the order registered in the buying / selling situation 131 with the matching transaction price condition for the above trading order. For example, in the example of the buying / selling situation 131 shown in FIG. 8, since the transaction prices match for orders with serial numbers 3 and 4, the matching quantity (the number of trading points in the order with serial number 4 in the example of FIG. 8). 50) The sale is completed for the portion.

  When the order is established, the common points are moved by updating the retained points item held in the point 114 for each company of the corresponding store 30 with respect to the number of established common points. At this time, for example, the common point may be moved on condition that the payment processing unit 140 confirms the completion of payment (payment / payment) for the buying and selling (moving) of the common point.

  On the other hand, for example, when the store 30 that wants to sell high common points does not lower the transaction price, and vice versa, the store 30 that wants to purchase common points cheaply does not increase the transaction price. If trading does not proceed smoothly, market intervention is performed at the discretion of the secretariat 10.

  FIG. 11 is a diagram illustrating an example of market intervention. In the sales situation 131 shown in FIG. 11, the sales orders with the serial numbers 2 and 3 specify a unit price (sale price) of a high common point far from the market price (market price). At this time, according to the judgment of the secretariat 10, a sale order is made at a market price (appropriate transaction price) such as the serial number 4. This prevents some stores 30 from intentionally controlling the common point transaction price.

  The secretariat 10 may manually place an order relating to market intervention, or the point market management unit 130 of the company point management server 100 may deviate from a predetermined condition (for example, a certain amount or more from the most recently established transaction price). The order may be automatically registered in the buying / selling status 131 when it is detected that the buying / selling has not been made for a certain period of time.

  As described above, in the corporate point scheme in the present embodiment, the secretariat 10 issues a common point that the consumer 20 can use in common in a plurality of stores 30, and each store 30 gives to the consumer 20. After obtaining the common points for the business from the secretariat 10, the common points to be held are given to the consumer 20 for sale. Each store 30 can exchange common points by transactions between stores in the common point market 60 as necessary. Further, even when the consumer 20 uses the common point for exchanging benefits, the common point does not disappear but moves to the store 30 used by the consumer 20. The common points are managed by the company point management server 100 operated by the secretariat 10 for location, issue amount, and the like.

  Accordingly, it is possible to realize a corporate point scheme in which the use value of the common points acquired by the consumer 20 is uniform regardless of the target store 30. On the other hand, the store 30 procures common points from the common point market 60 and gives them to the consumers 20 as necessary, or sells the common points acquired by use by the consumers 20 in the common point market 60. It can be used as a sales promotion tool that can realize an effective and highly flexible sales strategy, such as giving to the consumer 20 again.

<Outline of sales promotion by car navigation and company points>
In the following, an overview of a sales promotion method performed by a company by combining the above-described company point scheme realized by the company point management server 100 of the present embodiment and the functions of route search and various information display by the car navigation system 21 will be described. To do.

  FIG. 12 is a diagram showing an outline of an example of sales promotion performed using a common point on the car navigation system 21. When the consumer 20 performs a destination search on the car navigation system 21 to search for a route, for example, for each search route candidate, a related product (for example, a destination) sold at the store 30 on the route is sold. If the ground 41 is an aquarium, sales promotion information such as the price of a poncho or opera glass or an advertisement is displayed on the car navigation system 21. Further, in addition to the information such as the price of the related product, information on the number of common points and the number of extra points given when the product is purchased at the target store 30 is also displayed.

  The consumer 20 refers to the displayed information and selects, for example, the route A from which extra points can be acquired. When the consumer 20 purchases a product at the store 30a from which the premium point can be acquired, the premium point is provisionally given separately from the common point given for the purchase of the product. The provisional points that have been provisionally granted are given when the consumer 20 reaches the destination 41. Thereby, even if it is the same goods, when it purchases in the store 30a, more common points (and an extra point) can be provided rather than purchasing in the store 30b.

  FIG. 13 is a diagram showing an outline of provisional provision of extra points in an example of sales promotion performed using common points on the car navigation system 21. In the case shown in FIG. 12, it is assumed that the consumer 20 performs a route search on the car navigation system 21 and purchases a product at the store 30 a on the selected route A, but does not reach the destination 41 thereafter. As shown in FIG. 13, in this case, a common point for product purchase is given, but the provisionally added extra point is not given because it is given as a condition of reaching the destination 41.

  As indicated above, the destination 41 (the company that operates the destination 41) can increase the number of visitors to the destination 41 by utilizing the extra points, and promote business activation. Can do. For example, FIG. 14 is a diagram illustrating a screen example when the consumer 20 performs a destination search on the car navigation system 21. In the example of FIG. 14, when the category of the destination 41 (for example, an aquarium) is selected in the upper stage, candidates for the destination 41 corresponding to the category selected in the lower stage are output. At that time, for example, the total of the maximum additional points that can be given on the route to the destination 41 for each destination 41 is displayed. Thereby, the consumer 20 can be guided to select the destination 41 from which many extra points can be acquired.

  In the example shown in FIGS. 12 and 13, the extra points are borne by the destination 41 (the company that operates the destination 41) in order to increase the number of visitors to the facility. That is, when the consumer 20 purchases a product related to the destination 41 at the store 30, the destination 41 provisionally gives the premium point to the consumer 20. Therefore, the destination 41 also needs to have a common point, and needs to participate in a business alliance.

  In addition, the purchase of goods at the store 30 by the consumer 20 is performed in advance online by accessing the sales system 31 of the store 30 or the company point management server 100 or the navigation server 200 from the car navigation system 21, for example. Stop by 30 to receive the goods. Alternatively, if it can be proved by referring to the information displayed by the car navigation system 21 by, for example, printing output from the car navigation system 21 or the like, a member card or the like capable of authenticating the person at the store 30 You may purchase directly after presenting.

  FIG. 15 is a diagram showing an outline of another example of sales promotion performed using common points on the car navigation system 21. In the example shown in FIGS. 12 and 13, the extra points are borne (provisionally given) by the destination 41, but in the example shown in FIG. 15, the extra points are each store 30 on the route to the destination 41. Is given to promote sales of their products. For example, a group of stores 30 such as a franchise group or a regional store association can guide a visitor to the destination 41 having a high ability to attract customers through his / her store 30.

  At this time, for example, when a product is purchased at a store 30 in the group, a special premium point is further provisionally provided, and the product is purchased at all or a predetermined number of stores 30 or more in the group, and then the destination 41 is purchased. It is also possible to carry out sales promotion in the so-called stamp rally format that activates the sales of the entire group by giving this special extra point when it arrives.

<Data structure (car navigation system linkage)>
In the following, in the corporate point management server 100 according to the present embodiment, the data of each database held for the navigation cooperation unit 150 to display information on the common points as described above on the car navigation 21 in cooperation with the navigation server 200. The configuration will be described.

  FIG. 16 is a diagram illustrating another example of the data configuration of the product information 112 of the management unit 110 and specific data. In the example of FIG. 16, in addition to the example shown in FIG. By matching this use category with the category of the destination 41 in the destination search on the car navigation system 21 shown in FIG. 14, the products related to the destination 41 can be narrowed down.

  FIG. 17 is a diagram illustrating a data configuration of the premium point information 151 and a specific example of data. The premium point information 151 is a database that holds information on the premium points given by each company (the store 30, the destination 41, etc.) for sales promotion on the car navigation system 21. For example, the destination, target product, target It has each item such as store, extra points, quantity, company paying, implementation period. These pieces of information are registered by the navigation cooperation unit 150 or the like by the company or the secretariat 10 when the company participates in the company association. Further, it is updated as necessary after that.

  The destination item holds information such as the facility that is the destination 41 in the route search on the car navigation system 21. The item of the target product is a product related to the target destination 41, and holds information on a product that gives an extra point for purchase at the store 30 on the route to the destination 41. Each item in the item of target product corresponds to the category in the destination search in the car navigation 21 of the target destination 41 in the item of use category of the product information 112 in FIG. The item of the target store holds information on the store 30 to which a premium point is given when the product of the item of the target product is purchased.

  The item of extra points holds information on the quantity of extra points that are granted or provisionally granted when the target product is purchased at the store 30 on the route to the target destination 41. The item of quantity holds information on the upper limit of the sales quantity for which an additional point is given or provisionally given for the target product. The burdened company item holds information on a company (store 30 or destination 41) to which a premium point is given or provisionally given when the target product is purchased at a store 30 on the route to the target destination 41. The item of the implementation period holds information on a period during which premium points are granted or provisionally granted for the target product (a period during which sales promotion activities such as campaigns are performed).

  FIG. 18 is a diagram showing an example of a screen for a company (store 30 or destination 41) to register each item of the premium point information 151 described above. In the upper part of the screen, enter the target area (category) and stores, etc., and press the search button. The item of use category in the product of the target store 30 in the product information 112 matches the specified target area. The products to be listed are listed as target product candidates in the lower section. When a company selects a product for which an additional point is to be given in the list, inputs items for the additional point and quantity, and presses a registration button, the input content is registered in the additional point information 151.

  FIG. 19 is a diagram showing a data configuration of the purchase status 152 and an example of specific data. The purchase status 152 is a database that holds the processing status of orders when the consumer 20 purchases a product at the store 30 on the route based on the route search result in the car navigation system 21 and the information of the displayed additional points. Each item includes, for example, payment date and time, member ID, store, product, quantity, common point, extra point, receipt flag, arrival flag, expiration date, and the like.

  The item of settlement date and time holds information on the date and time when the consumer 20 purchased (settlement processing) a product at the store 30 on the route. The member ID item is the same as the member ID item of the member information 113, and holds the member ID information of the consumer 20 who purchased the product. The items of store, product, and quantity hold information on the store 30 where the target consumer 20 purchased the product, the purchased product, and the purchased quantity, respectively. The item of common points holds information on common points given to the target consumer 20 (or extra points given in the example of FIG. 15).

  The item of extra points holds information on provisional points that have been provisionally granted (or special special points that have been provisionally given in the example of FIG. 15). The item of the reception flag holds, as a flag, information indicating whether or not the target consumer 20 has actually received the product purchased (settlement processing) on the car navigation system 21 from the store 30, and the item of the arrival flag Information indicating whether the consumer 20 has reached the destination 41 is held as a flag. Further, the item of the expiration date holds information on the expiration date of the extra points provisionally given to the target order. Details of these items will be described later.

<Processing details in sales promotion by car navigation and company points>
Below, an example of the specific processing content in the sales promotion using the sales promotion system 1 of this Embodiment is demonstrated. First, the consumer 20 searches the car navigation system 21 for a destination 41 from a category on the screen as shown in FIG. At this time, since the maximum value of the premium points that can be acquired on the route is displayed for the destination 41 candidate, a facility having a large value (aquarium A in the example of FIG. 14) is selected as the destination 41. . When the destination 41 is selected, the car navigation system 21 searches the route to the destination 41 by the navigation server 200 and acquires a plurality of route candidates.

  For example, the navigation server 200 refers to the route search option information for each consumer 20 set in the navigation server 200 or the company point management server 100, and determines a recommended route to be presented based on this information. In the route search option, for example, it is possible to specify that a route with the shortest distance is preferentially selected, or to preferentially select a route with the maximum common point and additional points that can be acquired.

  For example, when selecting the route with the shortest distance, the navigation server 200 selects the route with the shortest distance from the route candidates and passes the route information to the navigation cooperation unit 150 of the enterprise point management server 100.

  At this time, the navigation cooperation unit 150 acquires information about the stores 30 on the route from the company information 111 (for example, stores information such as latitude and longitude in the company information 111). Information (price, common points, etc.) of products sold by each store 30 is acquired from the product information 112. Further, for each product sold by the store 30, the premium point information 151 is referred to, the product that matches the product registered for the target destination 41 is specified, and information on the premium point is acquired. Responds to the navigation server 200.

  In addition, for example, when selecting a route that maximizes the common points and additional points that can be acquired, the navigation server 200 passes information on each route candidate to the navigation cooperation unit 150 of the company point management server 100. The navigation cooperation unit 150 performs the same processing as described above for each route candidate, acquires information on the store 30, the product, and the additional points, and calculates a route that maximizes the common points and additional points that can be acquired on the route. Then, the navigation server 200 responds with information on the store 30, the product, and the extra points for the route. Note that the same processing can also be applied when calculating the maximum value of additional points that can be acquired for each destination 41 on the screen of FIG. 14 described above.

  The navigation server 200 maps the information of the store 30, the product, and the premium points acquired from the navigation cooperation unit 150 to the selected route information and sends the information to the car navigation system 21. The car navigation system 21 displays information on the store 30 where the product can be purchased on the route, the product, the common points to be given, and the additional points that can be acquired by reaching the destination 41. In any case, instead of displaying one selected route, for example, the top several route candidates may be displayed so that the consumer 20 can select them.

  The consumer 20 who has selected the route actually moves according to the route and purchases a product at the store 30 on the route. When purchasing a product, for example, the sales system 31 of the store 30 is accessed from the screen of the car navigation system 21, the product or the settlement method is selected, and the member ID information in the company point scheme is input. Information on the purchase of the product is sent from the sales system 31 or the like to the company point management server 100.

  The company point management server 100 performs processing similar to that at the time of product purchase from the client terminal described above (e.g., granting of common points to the consumer 20), and the navigation cooperation unit 150 stores product purchase information in the purchase status 152. sign up. At this time, as shown in the example (a) of the purchase status 152 in FIG. 19, the values of the common points and the extra points are registered (provisional provision of extra points), and the values of the reception flag and the arrival flag are set to 0. Register as (OFF). Also, the quantity of the target product in the premium point information 151 shown in FIG. 17 is subtracted.

  Here, when the consumer 20 stops at the store 30 and actually receives a product (for example, opera glass), it accesses the company point management server 100 from the client terminal of the store 30 or the sales system 31 and transmits the information. The navigation cooperation unit 150 updates the receipt flag of the target record to 1 (ON) as shown in the example of the purchase status 152 in FIG. 19 (b). Thereafter, when the consumer 20 reaches the destination 41 (for example, aquarium A), the information is transmitted to the company point management system 100 by performing an arrival procedure at a client terminal or the like at the destination 41. Based on the received information, the navigation cooperation unit 150 of the company point management system 100 updates the arrival flag of the target record to 1 (ON) as shown in the example of the purchase status 152 in FIG. 19.

  At this time, the navigation cooperation unit 150 determines whether both the reception flag and the arrival flag are 1 (ON). If both are 1 (ON), the navigation cooperation unit 150 is recorded in the target record. For example, the common points held in the member information 113 and the point 114 for each company are obtained from the record of the target company (for example, aquarium A), for example, via the point use processing unit 120. Grant this book by moving to the record.

  On the other hand, if the date and time of the expiration date item of the purchase status 152 have passed while the arrival flag of the purchase status 152 remains 0 (OFF), it is considered that the target consumer 20 has not finally reached the destination 41. As shown in the example of (d) of FIG. 19, for example, the provisional points that were provisionally granted are expired by updating the item of the premium points to zero. That is, the consumer 20 can receive the provisional provision of the extra points that were provisionally granted by arriving at the destination 41 within the expiration date and performing the arrival procedure.

  As described above, according to the sales promotion system 1 according to an embodiment of the present invention, the store 30 and the group of stores 30 on the route before reaching the destination 41 in the route search by car navigation. Information on the common points that can be obtained by purchasing related products and services in, and extra points that can be obtained when the destination 41 is reached. Can be effectively guided to the store 30 and the destination 41. In other words, the store 30 and the destination 41 can be used as an effective sales promotion tool for increasing product sales and visitors.

  As mentioned above, the invention made by the present inventor has been specifically described based on the embodiment. However, the present invention is not limited to the embodiment, and various modifications can be made without departing from the scope of the invention. Needless to say.

  INDUSTRIAL APPLICABILITY The present invention is applicable to a sales promotion system, a company point management server, and a company point management program for performing sales promotion utilizing a company point scheme in a navigation system.

1 ... Sales promotion system,
DESCRIPTION OF SYMBOLS 10 ... Secretariat, 20, 20a-k ... Consumer, 21 ... Car navigation system, 30, 30a-n ... Store, 31 ... Sales system, 40, 40a-m ... Product manufacturer, 41 ... Destination, 50 ... Network, 60 ... common point market, 70 ... consumer market,
DESCRIPTION OF SYMBOLS 100 ... Corporate point management server, 110 ... Management part, 111 ... Corporate information, 112 ... Merchandise information, 113 ... Member information, 114 ... Point for every company, 120 ... Point use processing part, 130 ... Point market management part, 131 ... Buying and selling Situation, 132 ... Point trading processing unit, 140 ... Settlement processing unit, 150 ... Navigation cooperation unit, 151 ... Additional point information, 152 ... Purchase status
200: Navigation server.

Claims (9)

A sales promotion system that supports a sales promotion activity by a company by combining a navigation system and a company point service that gives a company point common to a plurality of companies for purchase of goods / services by consumers,
The navigation system searches for a route from the current location of the consumer to the destination based on designation of the destination from the consumer, maps the route to map information, and further maps the map information on the route. Mapping information about the existing company and displaying it on the screen of the terminal used by the consumer,
Furthermore, it is operated by the secretariat that operates the corporate point service,
Information on the company and information on the company points held by the company; information on products / services sold by the company; information on prices of the products / services and the number of company points granted; A management unit that holds and manages information about the company points held by the consumer who is a member;
When the consumer purchases the product / service from the company, in the information held by the management unit, the company points corresponding to the number of grants for the product / service from the company to the consumer In addition, when the company points held by the consumer are used, the company points used by the consumer are moved from the consumer to the company in the information held by the management unit. A point usage processing unit;
A point market management unit that accepts orders for buying and selling the company points from the respective companies, and moves the company points to the company purchased from the sold company in the information held by the management unit;
Information on the route is acquired from the navigation system, information on the company existing on the route from the management unit, the product / service sold by the company, and the consumer Information on the company points to be given when purchasing a service and the extra points to be given when the consumer has purchased the product / service at the company on the route and has reached the destination And a corporate point management server having a navigation cooperation unit that acquires and outputs to the navigation system. The sales promotion system according to claim 1,
When the consumer purchases the product / service in the company existing on the route via the navigation system, the navigation cooperation unit of the company point management server includes the purchase information and the product. / The provisional point is given by recording the information of the premium points related to the purchase of the service, the information that the consumer has received the goods / services in the company, and the consumer When both of the information indicating arrival at the location are acquired, in the information held by the management unit, the enterprise point corresponding to the premium point is moved from the enterprise related to the destination to the consumer. The sales promotion system characterized in that the above-mentioned extra points are given in the present. The sales promotion system according to claim 1,
In the information held by the management unit when the consumer purchases the product / service in the company existing on the route via the navigation system, the navigation cooperation unit of the company point management server includes: The sales promotion system, wherein the company points the premium point by moving the company point corresponding to the premium point related to the purchase of the product / service from the company to the consumer. In the sales promotion system according to claim 1 or 3,
The navigation cooperation unit of the company point management server, when the consumer purchases the product / service in the company in a group consisting of a plurality of the companies existing on the route via the navigation system, By recording the information relating to the purchase and the information on the special premium points relating to the purchase of the goods / services at the companies in the group, the special premium points are provisionally granted, and the consumer The management unit retains information indicating that the product / service has been purchased and received by a predetermined number or more of the companies and information indicating that the consumer has arrived at the destination. In the information, the company point corresponding to the special premium point is transferred from the company related to the destination to the consumer. Promotion system, characterized in that the applying the special premium points Rukoto. In the sales promotion system according to any one of claims 1 to 4,
The navigation system searches for a plurality of route candidates to the destination and displays the enterprise point management when displaying the destination candidates on the search screen when the consumer specifies the destination. Passed to the navigation cooperation unit of the server, responded from the navigation cooperation unit, the maximum value of the additional points that can be acquired by the consumer in each route to the destination is displayed together,
The navigation cooperation unit can be acquired by the consumer by purchasing, from the management unit, the products / services sold by the respective companies existing on the route for each route passed from the navigation system. A sales promotion system characterized by acquiring the extra points, calculating a maximum value of the extra points, and responding to the navigation system. In the sales promotion system according to any one of claims 1 to 5,
When searching for the route from the consumer to the designated destination, the navigation system searches for the route with the shortest distance from the current position to the destination, and the enterprise point management server Mapping the information related to the company existing on the route, which has been passed to the navigation cooperation unit and responded from the navigation cooperation unit, to the map information,
The navigation cooperation unit, for the route passed from the navigation system, each company existing on the route, information on the company point related to the product / service sold by each company, and each of the above For the product / service sold by the company, obtain information on the premium point related to the product / service that is related to the destination and to which the premium point is granted or provisionally granted, and responds to the navigation system A sales promotion system characterized by In the sales promotion system according to any one of claims 1 to 5,
When searching for the route from the consumer to the destination specified by the consumer, the navigation system searches the plurality of route candidates from the current position to the destination to search for the enterprise point management server. Passing the information to the navigation cooperation unit, mapping the route responded from the navigation cooperation unit and information relating to the company existing on the route to the map information,
The navigation cooperation unit, for each route passed from the navigation system, each company existing on the route, and information on the company point related to the product / service sold by each company, and For the goods / services sold by each company, information on the premium points related to the goods / services that are related to the destination and are subject to the provision or provisional provision of the premium points is present on the route Calculating the total of the common points and the additional points that can be acquired by the consumer by purchasing the goods / services sold by the respective companies, and acquiring the information relating to the route that maximizes the total Responsive to the navigation system. The company in the sales promotion system that supports the sales promotion activities by the company by combining the navigation system and the company point service that gives the company points common to a plurality of companies for the purchase of goods / services by consumers. A corporate point management server operated by the secretariat that operates the point service,
Information on the company and information on the company points held by the company; information on products / services sold by the company; information on prices of the products / services and the number of company points granted; A management unit that holds and manages information about the company points held by the consumer who is a member;
When the consumer purchases the product / service from the company, in the information held by the management unit, the company points corresponding to the number of grants for the product / service from the company to the consumer In addition, when the company points held by the consumer are used, the company points used by the consumer are moved from the consumer to the company in the information held by the management unit. A point usage processing unit;
A point market management unit that accepts orders for buying and selling the company points from the respective companies, and moves the company points to the company purchased from the sold company in the information held by the management unit;
Obtained from the navigation system information related to a route from the current location of the consumer to the destination, which is searched based on the designation of the destination from the consumer in the navigation system, from the management unit, Information on the company existing on the route, the product / service sold by each company, and the company point and consumer given when the consumer purchases each product / service is the route A navigation cooperation unit that obtains information on an extra point to be given when the product / service is purchased in the respective companies existing above and reaches the destination, and outputs the information to the navigation system. A featured enterprise point management server. The company in the sales promotion system that supports the sales promotion activities by the company by combining the navigation system and the company point service that gives the company points common to a plurality of companies for the purchase of goods / services by consumers. A corporate point management program that allows a computer to function as a corporate point management server operated by the secretariat that operates the point service,
Information on the company and information on the company points held by the company; information on products / services sold by the company; information on prices of the products / services and the number of company points granted; Management processing for holding and managing information on the company points held by the consumer who is a member;
When the consumer purchases the product / service from the company, the company corresponding to the number of grants for the product / service from the company to the consumer in the information recorded by the management process When the point is moved and the company point owned by the consumer is used, the company point used by the consumer is transferred from the consumer to the company in the information recorded by the management process. Point usage processing to move,
A point market management process for accepting orders for buying and selling of the company points from the respective companies, and moving the company points to the company purchased from the sold company in the information recorded by the management process;
Information related to a route from the current location of the consumer to the destination, retrieved based on the destination designation from the consumer in the navigation system, is acquired from the navigation system and recorded by the management process. Information about the company existing on the route, the product / service sold by each company, the company point given when the consumer purchases each product / service, and the Navigation cooperation processing for acquiring information on an extra point to be given when a consumer purchases the product / service at the respective companies existing on the route and reaches the destination and outputs the information to the navigation system A corporate point management program characterized by