CN112182425A - Page information processing method and device and electronic equipment - Google Patents

Page information processing method and device and electronic equipment Download PDF

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Publication number
CN112182425A
CN112182425A CN201910605714.8A CN201910605714A CN112182425A CN 112182425 A CN112182425 A CN 112182425A CN 201910605714 A CN201910605714 A CN 201910605714A CN 112182425 A CN112182425 A CN 112182425A
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target
information
user
display area
page
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CN201910605714.8A
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CN112182425B (en
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王镇雷
邵聪
何婧
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9537Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

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  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the application discloses a page information processing method, a page information processing device and electronic equipment, wherein the method comprises the following steps: receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user; determining a related target place according to the historical behavior record information of the user; and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area. Through the embodiment of the application, the information combined on-line and off-line can be more visually displayed to the user.

Description

Page information processing method and device and electronic equipment
Technical Field
The present application relates to the field of page information processing technologies, and in particular, to a page information processing method and apparatus, and an electronic device.
Background
In the business model of "new retail," a retailer who opens an online physical store may open an online "cloud store" through the commodity object information service system, and issue discount information of the offline physical store, information of the commodity object, and the like through such a cloud store. The consumer user can browse and purchase through the online App, the online order can be specifically processed by the offline physical store, services such as '2 hours reach' are provided for users in a certain range, and in addition, the consumer user can also directly go to the offline physical store to purchase commodity objects after inquiring the information of the physical store through the App, and the like. In summary, under the above-mentioned commercial development trend, consumer patterns in a plurality of online and offline fields are derived, the consumer shopping appeal is no longer limited to the browsing and purchasing efficiency of online shopping, and how to obtain better services by combining with the online scene, and accordingly, retailers also want to provide better services for consumer users by combining online with offline.
In the prior art, most of pages in the commodity object information service system are designed based on a virtual shop opened by a merchant or a buyer on line, and the virtual shop is not related to a specific off-line physical shop, so that the pages are usually displayed mainly by a specific commodity object information list and the like. For example, for a client front page, some theme boards and some related recommendation information are usually displayed, and in addition, some information of the nature of the advertisement may be broadcast in turn in the area of the board header and the like, and so on. This traditional page display approach is difficult to accommodate in a "new retail" model and provides more efficient support for online versus offline integration.
Therefore, how to better support the demand in the "new retail" mode by the information quality of the page becomes a technical problem to be solved by those skilled in the art.
Disclosure of Invention
The application provides a page information processing method and device and electronic equipment, which can more intuitively display information combined online and offline to a user.
The application provides the following scheme:
a page information processing method includes:
receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
determining a related target place according to the historical behavior record information of the user;
and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
A page information processing method includes:
a client submits a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to the historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to the relative position relationship between the geographical position information of the user and the target place;
receiving the target event information returned by the server;
and displaying the target event information in the target display area.
A page information processing apparatus comprising:
the system comprises a request receiving unit, a display unit and a display unit, wherein the request receiving unit is used for receiving a browsing request aiming at a target page, a target display area is arranged in the target page, and the browsing request carries geographical position information of a user;
the target place determining unit is used for determining the associated target place according to the historical behavior record information of the user;
and the target event information determining unit is used for determining the target event information related to the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be displayed in the target display area.
A page information processing apparatus comprising:
the system comprises a request submitting unit, a target display area and a target event information acquiring unit, wherein the request submitting unit is used for submitting a browsing request aiming at a target page to a server, the target page is provided with the target display area, and the browsing request carries geographical position information of a user, so that the server determines an associated target place according to the historical behavior record information of the user and determines the target event information associated with the historical behavior record of the user and the target place according to the relative position relationship between the geographical position information of the user and the target place;
a target event information receiving unit, configured to receive the target event information returned by the server;
and the display unit is used for displaying the target event information in the target display area.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
determining a related target place according to the historical behavior record information of the user;
and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
submitting a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to a relative position relationship between the geographical position information of the user and the target place;
receiving the target event information returned by the server;
and displaying the target event information in the target display area.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the method and the device for displaying the target page, the target display area can be provided in the target page, after a user initiates a browsing request for the target page, firstly, historical behavior records (usually online behavior records) of the user can be inquired, a target place associated with the historical behavior records is determined, then, according to the relative position relation between the geographical position where the user is located and the target place and the historical behavior record information, events which the user may need to execute are predicted, and the event information is displayed in the target display area. In this way, the information combined online and offline can be more intuitively displayed to the user.
In addition, when the historical behavior records have unfinished orders, namely, when the online payment is finished but the use is not checked and sold in the offline physical store, more accurate event information can be provided according to the information of specific use time. Therefore, more accurate information or service can be provided for the user through the combination of information on multiple dimensions such as geographic position, user behavior, time and the like.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;
FIG. 3 is a schematic diagram of a first user interface provided by an embodiment of the application;
FIG. 4 is a schematic diagram of a second user interface provided by an embodiment of the present application;
FIG. 5 is a schematic view of a third user interface provided by an embodiment of the present application;
FIGS. 6-1 and 6-2 are schematic views of the interface changes provided in the embodiments of the present application;
FIG. 7 is a flow chart of a second method provided by embodiments of the present application;
FIG. 8 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
fig. 10 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, in order to better support a scene combining online and offline, a display area may be set in some target pages, after a user initiates a browsing request for a target page, a historical behavior record (which may be an online behavior record) of the user may be queried first, a target location (e.g., a business district, an airport, etc.) associated with the historical behavior record is determined, then an event that the user may need to execute is predicted according to a relative position relationship between a geographic location where the user is located and the target location and the historical behavior record information, and the event information is displayed in the target display area. In an optional mode, the current time and other information can be combined, more accurate information is provided in the display area, and a user is helped to complete certain events more conveniently and quickly, such as navigation, parking space reservation, online car appointment and the like.
In terms of system architecture, referring to fig. 1, embodiments of the present application may relate to a server and a client of an application, and a specific application may be an application related to a commodity object information service system. The server is mainly used for judging the relation between the geographical position of the user and the target place and the like, correspondingly determining the content which needs to be displayed in the display area, and the client is mainly used for realizing man-machine interaction with the user and displaying the specific page content determined by the server.
The following describes in detail a specific technical solution provided in an embodiment of the present application.
Example one
First, in the first embodiment, from the perspective of the server, a page information processing method is provided, and referring to fig. 2, the method may specifically include:
s201: receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
the specific browsing request may be submitted to the server by the application client, and the server processes the specific request. In the embodiment of the present application, there may be various specific application programs, and besides the application related to the commodity object service information system, the application may also include a map application, a payment application, and the like. The applications related to the commodity object information service system may include comprehensive applications, and may also include applications oriented to a vertical field, such as a travel field, and the like. Accordingly, the specific target page may include a commodity object information page, a map information page, a payment information page, and the like. The target page in each specific application may be various, for example, the merchandise object information page may specifically include a client top page, a search result page, a shop top page of a certain brand, and the like.
In order to facilitate the server to obtain the geographical location information of the user, when the client submits a specific browsing request, the specific geographical location information may be carried in the browsing request. Wherein the specific geographical location information may be obtained by a positioning system in the specific terminal device, and so on.
S202: determining a related target place according to the historical behavior record information of the user;
the historical behavior record of the user may specifically be a behavior record of the user on line, for example, a historical browsing record, a purchasing record, and the like. In this embodiment of the present application, the specific historical behavior record may specifically refer to a record related to an offline target location, for example, the purchase record may specifically include: goods used for verification in destination locations, such as movie tickets, airline tickets, etc., have been paid online, waiting to go offline. Such behavior records may be associated with the target location, and information about such target location may be extracted for use in predicting events that may need to be performed by the user.
S203: and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
After the target place associated with the historical behavior record of the user is determined, the relative position relationship between the user and the target place can be determined according to the geographical position information of the user, so that event information possibly required by the user can be further determined. In a specific implementation, the server may further pre-store geographic location information associated with a plurality of specific target locations, for example, taking a city and the like as a unit, and store geographic location information corresponding to target locations such as business circles and the like included in the unit, so that after determining a geographic location where a certain user is located and a target location associated with a historical behavior record of the user, the geographic location where the user is located may be compared with the geographic location of the target location, and a relative location relationship between the user and the target location, including whether the user is located within a preset range around the certain target location or whether the user is located within the certain target location, or the like, may be determined.
After the relative position relation between the geographical position of the user and the target place is determined, the event information possibly required by the user can be predicted according to the specific relative position relation and the specific historical behavior record, so that the event information is displayed in the target display area of the specific target page, and the user can conveniently and quickly obtain the event information.
In order to facilitate understanding of the concept of the physical store and the relationship with the information provided in the commodity object information system in the embodiment of the present application, the information category in the commodity object information service system will be briefly described below.
In a commodity object information service system which is comprehensive and can support a new retail mode, the establishment of a virtual shop in the system by individuals, brand merchants and the like can be supported, and the establishment of a cloud shop in the system by some offline physical shops can be supported.
As for the virtual stores, in general, online stores opened on behalf of an individual or a brand, etc., for example, stores opened online by a certain user, or brand flagship stores opened online by a certain brand, etc. may be included. Such a virtual store generally delivers an item specifically purchased by a user to a specified delivery address by means of delivery by a seller or a merchant without being associated with actual geographic location information.
The physical store refers to a store having a physical business place actually opened at a certain geographical location, and in an implementation mode of online-offline combination, the physical store may be online in units of physical stores, and for example, the physical store may be generally referred to as a "cloud store". The online stores corresponding to the physical stores are obviously associated with clear geographical position information, and not only can provide a delivery and delivery mode for a user at home, but also can support various modes such as 'self-service in store' or direct shopping in the physical stores. In addition, a plurality of physical stores are usually opened on line under the same brand, so that a plurality of online "cloud stores" corresponding to the same brand may be associated with different geographic locations, may be located in different "business circles", and the like.
In the prior art, information in a cloud store corresponding to a virtual store and an entity store may not be particularly distinguished, or some pages may be provided with a tab such as a "business district" and the like, and information related to an offline entity store is displayed in an aggregation manner through the special tab.
In the embodiment of the application, a special display area can be provided in the target page, and when the information related to the target place exists in the user historical behavior record, the event information possibly required by the user can be predicted according to the specific historical behavior record and the relative position relationship between the user and the target place and displayed in the display area. Therefore, when the user accesses the target page, the event information can be obtained more intuitively, and even the service required in the specific event can be obtained more conveniently and quickly.
In a specific implementation, some movie tickets, coupons, reservation information and the like may be associated with information of a certain future time point or time period, and in this case, more accurate information can be provided in the target display area by combining specific time information on the basis of the relative position information and the behavior information. For example, if there is commodity object information in the historical behavior record, which has been paid online and is to be used for verification and sale in a target place, the display content in the target display area may be determined according to the relative position relationship and the use time information of the commodity object.
Specifically, if it is determined that the user has not reached the target location according to the LBS information of the user, but the current time is close to the use time, operation options related to navigation of the target location, road condition prompt information, and making an online car appointment and/or parking lot appointment may be provided in the target display area. For example, as shown at 301 in fig. 3, assume that a user has reserved a flight, the origin is the xiaoshan international airport, the destination is the hong kong international airport, and the departure time is 1 month, 27 days, 18: 30, when the user accesses the target page, if it is found that the current time is close to the takeoff time and the user does not arrive at the departure place, the user can be prompted to take a car to go according to the current position of the user, and meanwhile, related information of a specific flight can be prompted in the target display area, and the like. Therefore, when the user opens the target page for viewing, the information displayed in the target display area can play a role in reminding or helping the user to arrive at the target place on time.
And if the user is in the target place and the current time is close to the using time of the commodity object information, entrance reminding message information can be provided in the target display area. That is, if the user is already within the target location, then accessing the target page at the user is such that if the current time is found to be close to the time of use of the particular merchandise object, the user may be alerted to enter the target display area. For example, a certain user purchases a movie ticket in advance, and when the user approaches to movie playing, if the user comes to a shopping mall, the user can be reminded to present a two-dimensional code and scan a code to enter the shopping mall through the target display area, so that the user can be reminded.
In addition, if the current time of the user in the target place is not up to the use time of the commodity object information, and the time interval between the use time and the current time is greater than a threshold value, recommendation information about other entity shops in the target place can be provided in the target display area. For example, if a consumer makes an appointment with a movie ticket but arrives at a shopping mall in advance and is located a short time from the movie playing time, a user may be recommended to travel near to a street, take a lunch, etc. for a time-consuming task, etc. through the display area.
In addition, in specific implementation, the brand information of the commodity objects purchased in the historical behavior record of the user can be determined; if an entity shop corresponding to a target brand in the historical behavior record exists in the target place, information of the entity shop in the target place can be provided in the target display area. Specifically, the information of the physical store may be various, for example, the preferential event information of the physical store in the target place may be provided in the target display area. As shown at 401 in fig. 4, assuming that a consumer has previously purchased a certain brand of goods online, based on the consumer's mobile LBS location and offline business circle data feedback, the consumer can be pushed when the closest in-city mall brand store to the consumer is doing an offer. At this point, the consumer may also click to go to the active online page for a reservation.
In another case, the associated behavior type and the corresponding frequency information in the historical behavior record of the user can be determined; at this time, if there is a target physical store associated with a behavior type of a high frequency in the target place, information that the physical store in the target place is associated with the behavior type of the high frequency may be provided in the target exhibition area. For example, as shown at 402 in fig. 4, assuming that the user is often taking out, just having a food city near where he is, information about the food city may also be prompted in the target presentation area, and so on.
Moreover, the target event may further include event information related to the associated target internet of things device, and at this time, an operation option for controlling the target internet of things device may be provided in the target display area; and after receiving an operation request through the operation option, sending a corresponding control instruction to the target Internet of things equipment. Namely, in the process of information display according to the historical behavior record of the user and the relative position relation between the user and the target place, the linkage with some Internet of things equipment can be realized, and more convenient service is provided for the user through the linkage.
The internet of things equipment can be various in types, for example, the internet of things equipment comprises an intelligent vehicle, an intelligent watch, intelligent household equipment (such as an intelligent air conditioner and the like), and the like. The method and the device can establish an association relationship with mobile terminal equipment such as a mobile phone used by a user in advance, so that the internet of things equipment possibly required by the user, operation required to be executed by specifically using the internet of things equipment and the like can be determined according to specific historical behavior data, geographical location information of the user, the location between the user and a target place and the like, and then operation options for operating the internet of things equipment are displayed in a target display area.
For example, if it is determined at some point that the user is located in an associated smart vehicle and the user's historical behavior record includes information related to a target location, the control instruction includes: and according to the reservation telephone information associated with the target place, making a call through the intelligent vehicle to carry out a target place reservation instruction. Therefore, when the user clicks to confirm, the user can make a reservation call through the intelligent vehicle, the user can conveniently complete call making in the driving process, and the interference to the driving process in the call making process is reduced.
Or, if the user is located in an associated smart vehicle, the control instruction includes: and according to the geographic position information related to the target place, carrying out a driving route planning instruction through the intelligent vehicle. In this way, if the user needs to go to the target place, navigation may be generally needed, and in this way, the geographical location information and the like of the target place can be directly sent to the intelligent vehicle and then navigated through the navigation system of the intelligent vehicle.
Furthermore, if a reservation is made for a target location in the historical behavior record, the control instructions may further include: and according to the target time information in the historical behavior record, carrying out a timed reminding instruction through the intelligent watch. Therefore, the intelligent watch can obtain the timing reminding service, and the user can be ensured to have enough time to reach a target place, or enter the field on time, and the like.
Additionally, if the historical behavior record indicates that the user completed the activity in the target site and the user is on the way back, the control instructions may further include: and starting the intelligent household equipment. For example, as shown at 501 in FIG. 5, when the consumer has completed the current day's shopping activities, has found to be in the way of a return based on time and LBS location, the consumer may be reminded to remotely control home air conditioning, pre-warm up, etc. through the target presentation area in the target page.
The information display modes in the specific display areas under various conditions are introduced, and in practical application, richer information can be provided according to specific practical conditions, which are not described in detail here by way of example.
In addition, during specific implementation, interaction with a user can be realized through the target display area, and after user operation performed on the message provided by the target display area is received, the content displayed in the target display area can be updated to the content of the associated task.
For example, as shown in fig. 4, if the original content displayed in the target function area is prompt information about a target place, after receiving a user operation performed on a message provided to the target display area, as shown in fig. 6-1, the user may enter a detail page of the target place or an entity store for displaying, and when returning to the target page, as shown at 601 in fig. 6-2, the content displayed in the target display area may be updated to navigation information about the target place, and/or operation option information for making a reservation for the target entity store in the target place, and so on. That is to say, when the user clicks and views the original information displayed in the display area, it is proved that the user is interested in the information, and then it may be necessary to know how to go to the place specifically, or perform related operations such as reservation, so that, in order to facilitate the user to obtain the information or perform the reservation operation, when the user returns to the target page again, the content displayed in the target display area may be updated to a task corresponding to the operation that the user may need to perform next, so as to improve the operation efficiency of the user.
It should be noted that, in a specific implementation, there may be a plurality of specific target pages, and in a specific manner, the target page may be a client top page, and the target display area may be located in a header area of the client top page, so as to attract the attention of a viewer. In specific implementation, the target display area can be implemented in the form of a "scene card" or the like. The cards in the block can be arranged in a transverse mode and the like, and more cards can be checked through left-right sliding when the number of the cards exceeds a certain number (for example, 3 cards). Each card, i.e., can be a "task," that can help a user more conveniently complete an order in the case where an order that the user has not yet completed (e.g., paid online but not yet underwritten for use in an offline physical store) is associated.
In summary, according to the embodiment of the present application, a target function module may be provided in a target page, after a user initiates a browsing request for the target page, a historical behavior record (which may be an online behavior record) of the user may be queried first, a target location associated with the historical behavior record is determined, then an event that the user may need to execute is predicted according to a relative position relationship between a geographic location where the user is located and the target location and the historical behavior record information, and the event information is displayed in the target display area. In this way, the information combined online and offline can be more intuitively displayed to the user.
In addition, when the historical behavior records have unfinished orders, namely, when the online payment is finished but the use is not checked and sold in the offline physical store, more accurate event information can be provided according to the information of specific use time. Therefore, more accurate information or service can be provided for the user through the combination of information on multiple dimensions such as geographic position, user behavior, time and the like.
Example two
The second embodiment corresponds to the first embodiment, and provides a page information processing method from the perspective of a client, with reference to fig. 7, where the method specifically includes:
s701: a client submits a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to the historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to the relative position relationship between the geographical position information of the user and the target place;
s702: receiving the target event information returned by the server;
s703: and displaying the target event information in the target display area.
For the parts of the second embodiment that are not described in detail, reference may be made to the descriptions of the first embodiment, and details are not repeated here.
Corresponding to the first embodiment, an embodiment of the present application further provides a page information processing apparatus, and referring to fig. 8, the apparatus may specifically include:
a request receiving unit 801, configured to receive a browsing request for a target page, where the target page is provided with a target display area, and the browsing request carries geographic location information of a user;
a target location determining unit 802, configured to determine a related target location according to historical behavior record information of the user;
a target event information determining unit 803, configured to determine, according to a relative position relationship between the geographic position information of the user and the target location, target event information associated with the user historical behavior record and the target location, so as to be displayed in the target display area.
In a specific implementation, the target event information determining unit may specifically be configured to:
and determining the target event information according to the relative position relationship, the historical behavior record information and the current time information.
Specifically, the target event information determining unit may be specifically configured to:
and if the information of the commodity object which is paid online and is to be used for verification and sale in the target place exists in the historical behavior record, determining the target event information according to the relative position relation and the use time information of the commodity object.
Wherein if the user has not reached the target location and the current time has approached the usage time, the target event information comprises: and the navigation and road condition prompt information required for going to the target place from the geographic position, or the information for making an online car appointment and/or parking lot appointment.
If the user is in the target place and the current time is close to the using time of the commodity object information, the target event information comprises: and entrance reminding information.
If the current time of the user in the target place is not up to the using time of the commodity object information, and the time interval between the current time and the using time is greater than a threshold value, the target event information comprises: recommendation information regarding related services available within the target site.
In a specific implementation, the apparatus may further include:
the brand information determining unit is used for determining the brand information of the commodity objects purchased in the historical behavior record of the user; if an entity shop corresponding to a target brand in the historical behavior record exists in the target place, the target event information comprises: and the preferential activity information of the entity shop in the target place.
Furthermore, the apparatus may further include:
a frequency information determining unit, configured to determine a behavior type associated in the historical behavior record of the user and corresponding frequency information; if a target entity store associated with a behavior type of a high frequency exists in the target place, the target event information includes: and the information of the physical shop in the target place is associated with the behavior type of the high frequency.
Wherein the target event comprises event information related to the associated target internet of things device;
the apparatus may further include:
an operation option providing unit, configured to provide an operation option for controlling the target internet of things device in the target display area;
and the instruction sending unit is used for sending a corresponding control instruction to the target Internet of things equipment after receiving the operation request through the operation option.
The target Internet of things equipment comprises an intelligent vehicle;
if the user is located in an associated smart vehicle, the control instructions include: and according to the reservation telephone information associated with the target place, making a call through the intelligent vehicle to carry out a target place reservation instruction.
Alternatively, the control instruction may include: and according to the geographic position information related to the target place, carrying out a driving route planning instruction through the intelligent vehicle.
Or the target internet of things device comprises a smart watch;
at this time, the control instruction includes: and according to the target time information in the historical behavior record, carrying out a timed reminding instruction through the intelligent watch.
The target Internet of things equipment comprises intelligent household equipment;
at this time, if the historical behavior record shows that the user completed the activity in the target place and the user is on the way of the return trip, the target event information control instruction includes: and reminding information for operating the associated Internet of things equipment, and a command for starting the intelligent household equipment.
In addition, the apparatus may further include:
and the content updating unit is used for updating the content displayed in the target display area into the content of the associated task after receiving the user operation executed on the message provided by the target display area.
Specifically, the content updating unit may be specifically configured to, if the original content displayed in the target function region is prompt information about a target location, update the content displayed in the target display region to navigation information about the target location and/or operation option information for making a reservation for a target entity store in the target location after receiving a user operation performed on a message provided by the target display region.
The target page comprises a client side home page, and the target display area is located in a header area of the client side home page.
Corresponding to the second embodiment, an embodiment of the present application further provides a page information processing apparatus, and referring to fig. 9, the apparatus may specifically include:
a request submitting unit 901, configured to submit a browsing request for a target page to a server, where the target page is provided with a target display area, and the browsing request carries geographic location information of a user, so that the server determines a related target location according to historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target location according to a relative location relationship between the geographic location information of the user and the target location;
a target event information receiving unit 902, configured to receive the target event information returned by the server;
a display unit 903, configured to display the target event information in the target display area.
An embodiment of the present application further provides an electronic device, including:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
determining a related target place according to the historical behavior record information of the user;
and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
And another electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
submitting a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to a relative position relationship between the geographical position information of the user and the target place;
receiving the target event information returned by the server;
and displaying the target event information in the target display area.
Where fig. 10 illustrates an architecture of an electronic device, for example, device 1000 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and so forth.
Referring to fig. 10, device 1000 may include one or more of the following components: processing component 1002, memory 1004, power component 1006, multimedia component 1008, audio component 1010, input/output (I/O) interface 1012, sensor component 1014, and communications component 1016.
The processing component 1002 generally controls the overall operation of the device 1000, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1002 may include one or more processors 1020 to execute instructions to perform all or a portion of the steps of the methods provided by the disclosed subject matter. Further, processing component 1002 may include one or more modules that facilitate interaction between processing component 1002 and other components. For example, the processing component 1002 can include a multimedia module to facilitate interaction between the multimedia component 1008 and the processing component 1002.
The memory 1004 is configured to store various types of data to support operation at the device 1000. Examples of such data include instructions for any application or method operating on device 1000, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1004 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 1006 provides power to the various components of the device 1000. The power components 1006 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1000.
The multimedia component 1008 includes a screen that provides an output interface between the device 1000 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1008 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 1000 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 1010 is configured to output and/or input audio signals. For example, the audio component 1010 may include a Microphone (MIC) configured to receive external audio signals when the device 1000 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 1004 or transmitted via the communication component 1016. In some embodiments, audio component 1010 also includes a speaker for outputting audio signals.
I/O interface 1012 provides an interface between processing component 1002 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 1014 includes one or more sensors for providing status assessment of various aspects of the device 1000. For example, sensor assembly 1014 may detect the open/closed status of device 1000, the relative positioning of components, such as a display and keypad of device 1000, the change in position of device 1000 or a component of device 1000, the presence or absence of user contact with device 1000, the orientation or acceleration/deceleration of device 1000, and the change in temperature of device 1000. The sensor assembly 1014 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1014 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1014 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
Communications component 1016 is configured to facilitate communications between device 1000 and other devices in a wired or wireless manner. The device 1000 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1016 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1016 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the device 1000 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 1004 comprising instructions, executable by the processor 1020 of the device 1000 to perform the methods provided by the aspects of the present disclosure is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The page information processing method, the page information processing device and the electronic device provided by the application are introduced in detail, a specific example is applied in the text to explain the principle and the implementation of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (21)

1. A page information processing method is characterized by comprising the following steps:
receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
determining a related target place according to the historical behavior record information of the user;
and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
2. The method of claim 1,
the determining target event information associated with the user historical behavior record and the target location comprises:
and determining the target event information according to the relative position relationship, the historical behavior record information and the current time information.
3. The method of claim 2,
determining the target event information according to the relative position relationship, the historical behavior record information and the current time information, wherein the determining comprises:
and if the information of the commodity object which is paid online and is to be used for verification and sale in the target place exists in the historical behavior record, determining the target event information according to the relative position relation and the use time information of the commodity object.
4. The method of claim 3,
the determining the target event information includes:
if the user has not reached the target location and the current time has approached the usage time, the target event information includes: and the navigation and road condition prompt information required for going to the target place from the geographic position, or the information for making an online car appointment and/or parking lot appointment.
5. The method of claim 3,
the determining the target event information includes:
if the user is in the target place and the current time is close to the using time of the commodity object information, the target event information comprises: and entrance reminding information.
6. The method of claim 3,
the determining the target event information includes:
if the current time of the user in the target place is not up to the using time of the commodity object information, and the time interval between the current time and the using time is greater than a threshold value, the target event information comprises: recommendation information regarding related services available within the target site.
7. The method of claim 1, further comprising:
determining the brand information of the commodity objects purchased in the historical behavior records of the users;
if an entity shop corresponding to a target brand in the historical behavior record exists in the target place, the target event information comprises: and the preferential activity information of the entity shop in the target place.
8. The method of claim 1, further comprising:
determining the associated behavior type and the corresponding frequency information in the historical behavior record of the user;
if a target entity store associated with a behavior type of a high frequency exists in the target place, the target event information includes: and the information of the physical shop in the target place is associated with the behavior type of the high frequency.
9. The method of claim 1,
the target event comprises event information related to the associated target Internet of things equipment;
the method further comprises the following steps:
providing an operation option for controlling the target Internet of things device in the target display area;
and after receiving an operation request through the operation option, sending a corresponding control instruction to the target Internet of things equipment.
10. The method of claim 9,
the target Internet of things equipment comprises an intelligent vehicle;
if the user is located in an associated smart vehicle, the control instructions include: and according to the reservation telephone information associated with the target place, making a call through the intelligent vehicle to carry out a target place reservation instruction.
11. The method of claim 9,
the target Internet of things equipment comprises an intelligent vehicle;
if the user is located in an associated smart vehicle, the control instructions include: and according to the geographic position information related to the target place, carrying out a driving route planning instruction through the intelligent vehicle.
12. The method of claim 9,
the target Internet of things equipment comprises a smart watch;
the control instructions include: and according to the target time information in the historical behavior record, carrying out a timed reminding instruction through the intelligent watch.
13. The method of claim 9,
the target Internet of things equipment comprises intelligent household equipment;
if the historical behavior record shows that the user completed the activity in the target site and the user is on the way of the return trip, the control instructions include: and starting the intelligent household equipment.
14. The method of claim 1, further comprising:
and after receiving user operation executed on the message provided by the target display area, updating the content displayed in the target display area into the content of the associated task.
15. The method of claim 14,
the updating the content displayed in the target display area to the content of the associated task includes:
if the original content displayed in the target function area is prompt information about a target place, after receiving user operation executed on a message provided by the target display area, updating the content displayed in the target display area to navigation information about the target place and/or operation option information for making a reservation for a target entity shop in the target place.
16. The method according to any one of claims 1 to 15,
the target page comprises a client side home page, and the target display area is located in a header area of the client side home page.
17. A page information processing method is characterized by comprising the following steps:
a client submits a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to the historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to the relative position relationship between the geographical position information of the user and the target place;
receiving the target event information returned by the server;
and displaying the target event information in the target display area.
18. A page information processing apparatus characterized by comprising:
the system comprises a request receiving unit, a display unit and a display unit, wherein the request receiving unit is used for receiving a browsing request aiming at a target page, a target display area is arranged in the target page, and the browsing request carries geographical position information of a user;
the target place determining unit is used for determining the associated target place according to the historical behavior record information of the user;
and the target event information determining unit is used for determining the target event information related to the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be displayed in the target display area.
19. A page information processing apparatus characterized by comprising:
the system comprises a request submitting unit, a target display area and a target event information acquiring unit, wherein the request submitting unit is used for submitting a browsing request aiming at a target page to a server, the target page is provided with the target display area, and the browsing request carries geographical position information of a user, so that the server determines an associated target place according to the historical behavior record information of the user and determines the target event information associated with the historical behavior record of the user and the target place according to the relative position relationship between the geographical position information of the user and the target place;
a target event information receiving unit, configured to receive the target event information returned by the server;
and the display unit is used for displaying the target event information in the target display area.
20. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a browsing request aiming at a target page, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user;
determining a related target place according to the historical behavior record information of the user;
and determining target event information associated with the user historical behavior record and the target place according to the relative position relationship between the geographical position information of the user and the target place, so as to be used for displaying in the target display area.
21. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
submitting a browsing request aiming at a target page to a server, wherein the target page is provided with a target display area, and the browsing request carries geographical position information of a user, so that the server determines a related target place according to historical behavior record information of the user, and determines target event information related to the historical behavior record of the user and the target place according to a relative position relationship between the geographical position information of the user and the target place;
receiving the target event information returned by the server;
and displaying the target event information in the target display area.
CN201910605714.8A 2019-07-05 Page information processing method and device and electronic equipment Active CN112182425B (en)

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