CN112040282A - Information publishing method, system, television and storage medium - Google Patents

Information publishing method, system, television and storage medium Download PDF

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Publication number
CN112040282A
CN112040282A CN202010800391.0A CN202010800391A CN112040282A CN 112040282 A CN112040282 A CN 112040282A CN 202010800391 A CN202010800391 A CN 202010800391A CN 112040282 A CN112040282 A CN 112040282A
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China
Prior art keywords
information
content
cloud server
resource release
resource
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CN202010800391.0A
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Chinese (zh)
Inventor
许辉福
袁建强
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Shenzhen Skyworth RGB Electronics Co Ltd
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Shenzhen Skyworth RGB Electronics Co Ltd
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Priority to CN202010800391.0A priority Critical patent/CN112040282A/en
Publication of CN112040282A publication Critical patent/CN112040282A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The application discloses an information publishing method, a system, a television and a storage medium, wherein the method comprises the following steps: acquiring fingerprint information, user information and positioning information corresponding to the currently played content; generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request; and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing. The technical problem that the existing video information publishing can not carry out targeted information publishing according to the user information and the positioning information is solved, and the technical effects of local information publishing and personalized information pushing according to the characteristics and the preference of the user are achieved.

Description

Information publishing method, system, television and storage medium
Technical Field
The present application relates to the field of information distribution technologies, and in particular, to an information distribution method, system, television, and storage medium.
Background
At present, video information is released mainly in the following two ways: firstly, in a television network, an internet service provider prepares video content at a source end, transmits the video to a user terminal (such as an intelligent television and a set top box) through radio frequency broadcasting or an internet network, and decodes and presents the transmitted video and audio to a user by the user terminal. And secondly, when the terminal user pauses to watch the network video program, the terminal detects that the user pauses the video playing function, and the popup information (such as advertisement) page is superposed on the paused program picture. However, the two methods have the following disadvantages: the information release content is determined by the program content of the signal terminal, and targeted information release can not be performed according to different regions; the same information is issued to all the viewers, and personalized information pushing cannot be performed according to the characteristics and the preference of the viewers.
Disclosure of Invention
The embodiment of the application aims to solve the problem that the existing video information distribution cannot carry out targeted information distribution according to user information and positioning information by providing an information distribution method, a system, a television and a storage medium.
In order to achieve the above object, an aspect of the present application provides an information distribution method, where the information distribution method includes the following steps:
acquiring fingerprint information, user information and positioning information corresponding to the currently played content;
generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing.
Optionally, before the step of obtaining the fingerprint information, the user information, and the positioning information corresponding to the currently played content, the method includes:
sending fingerprint information corresponding to the currently played content to the cloud server so that the cloud server executes matching operation of the fingerprint information and pre-stored fingerprint information, wherein the pre-stored fingerprint information is matched with a corresponding service type;
receiving a service type sent by the cloud server after the fingerprint information is successfully matched with the pre-stored fingerprint information;
and constructing prompt information according to the service type so as to prompt an information publisher to construct resource publishing information corresponding to the service type.
Optionally, after the step of constructing the prompt information according to the service type to prompt the information publisher to construct the resource publishing information corresponding to the service type, the method includes:
acquiring resource publishing information constructed by the information publisher;
and sending the resource release information to the cloud server so that the cloud server can check the resource release information.
Optionally, after the step of sending the fingerprint information corresponding to the currently played content to the cloud server to enable the cloud server to perform the matching operation between the fingerprint information and the pre-stored fingerprint information, the method further includes:
if information that the fingerprint information sent by the cloud server is not matched with the pre-stored fingerprint information is received, prompting the information publisher to construct resource publishing information corresponding to the local area, and constructing the resource publishing information by the information publisher according to the current playing content, the user information and the positioning information;
and sending the resource release information to the cloud server so that the cloud server can check the resource release information.
Optionally, after the step of receiving the construction information of the resource release information sent by the cloud server, constructing the resource release content according to the construction information, and playing the resource release content on the terminal screen, where the resource release content is superimposed on the currently played content, the method includes:
acquiring a query instruction of the resource release content, and sending the query instruction to the cloud server, wherein the query instruction is triggered after a user clicks the played resource release content;
and receiving query information which is sent by the cloud server and corresponds to the query instruction, updating the resource release content according to the query information, and playing the updated resource release content on the terminal screen.
Optionally, the receiving the construction information of the resource release information sent by the cloud server, constructing a resource release content according to the construction information, and playing the resource release content on a terminal screen, where the resource release content is superimposed on the currently played content, and after the step of playing, the method further includes:
detecting whether the currently played content is changed;
and if the currently played content is changed, exiting the currently played resource release content.
Optionally, the step of constructing the resource release content according to the construction information includes:
and acquiring identification code information in the construction information, and adding the identification code information into the resource release content to enable a user to acquire detailed information of the resource release content according to the identification code information.
In addition, to achieve the above object, another aspect of the present application further provides an information distribution system, including:
the acquisition module is used for acquiring fingerprint information, user information and positioning information corresponding to the current playing content;
the processing module is used for generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to the cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
the receiving module is used for receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current play content for playing.
In addition, in order to achieve the above object, another aspect of the present application further provides a television, which includes a memory, a processor, and an information distribution program stored in the memory and running on the processor, and the processor implements the steps of the information distribution method when executing the information distribution program.
In order to achieve the above object, another aspect of the present application further provides a computer storage medium having a computer program stored thereon, where the computer program is executed by a processor to implement the steps of the information distribution method as described above.
In the embodiment of the application, fingerprint information, user information and positioning information corresponding to the currently played content are acquired; generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request; and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing. The problem that the existing video information publishing can not carry out targeted information publishing according to the user information and the positioning information is solved, and the effects of local information publishing and personalized information pushing according to the characteristics and the preference of the user are achieved.
Drawings
Fig. 1 is a schematic diagram of a television structure of a hardware operating environment according to an embodiment of the present application;
fig. 2 is a schematic flowchart of a first embodiment of an information distribution method according to the present application;
fig. 3 is a schematic flowchart of a second embodiment of the information distribution method of the present application;
fig. 4 is a schematic flowchart of a third embodiment of the information distribution method of the present application;
fig. 5 is a schematic flowchart of a fourth embodiment of the information distribution method of the present application;
fig. 6 is a schematic flow chart of constructing resource release content according to the construction information in the information release method of the present application;
fig. 7 is a schematic flow chart of the method for publishing information according to the present application, after the steps of receiving the construction information of the resource publishing information sent by the cloud server, constructing resource publishing contents according to the construction information, and playing the resource publishing contents on a terminal screen, where the resource publishing contents are overlaid on the currently played contents;
fig. 8 is a schematic flow chart illustrating a step of constructing prompt information according to the service type in the information publishing method of the present application, so as to prompt an information publisher to construct resource publishing information corresponding to the service type.
The implementation, functional features and advantages of the objectives of the present application will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The main solution of the embodiment of the application is as follows: acquiring fingerprint information, user information and positioning information corresponding to the currently played content; generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request; and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing.
Because the existing information distribution content is determined by the program content of the signal terminal, the targeted information distribution can not be carried out according to different regions, and the same information is distributed to all viewers, so that the personalized information push can not be carried out according to the characteristics and the preference of the viewers. The method comprises the steps of acquiring fingerprint information, user information and positioning information corresponding to the current playing content; generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request; and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing. The problem that the existing video information publishing can not carry out targeted information publishing according to the user information and the positioning information is solved, and the effects of local information publishing and personalized information pushing according to the characteristics and the preference of the user are achieved.
As shown in fig. 1, fig. 1 is a schematic diagram of a television structure of a hardware operating environment according to an embodiment of the present application.
As shown in fig. 1, the television may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the television may also include a camera, RF (Radio Frequency) circuitry, sensors, remote controls, audio circuitry, WiFi modules, detectors, and the like. Of course, the television may also be configured with other sensors such as a gyroscope, a barometer, a hygrometer, and a temperature sensor, which are not described herein again.
Those skilled in the art will appreciate that the television architecture shown in fig. 1 does not constitute a limitation of television apparatus and may include more or fewer components than shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer-readable storage medium, may include therein an operating system, a network communication module, a user interface module, and an information distribution program.
In the television shown in fig. 1, the network interface 1004 is mainly used for connecting a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call the information issuing program stored in the memory 1005 and perform the following operations:
acquiring fingerprint information, user information and positioning information corresponding to the currently played content;
generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing.
Referring to fig. 2, fig. 2 is a schematic flowchart of a first embodiment of an information distribution method according to the present application, where the information distribution method includes:
step S10, acquiring fingerprint information, user information and positioning information corresponding to the current playing content;
in this embodiment, the scheme of the application can be used in some fields such as laser projection, micro-projection, smart screen, advertisement machine, and is especially used in the localized information distribution that combines the video stream content, the terminal includes smart television, mobile terminal (such as cell-phone), PC end, etc.
And a video content identification module or an audio content identification module is arranged on the intelligent television software system, so that video segment fingerprint information or audio fingerprint information is generated and used for identifying the currently played program content. For example: the intelligent television terminal outputs a transport stream corresponding to a digital channel selected by a user through a control tuner and a demodulator of the main controller, the transport stream enters a demultiplexer, the demultiplexer separates out video and audio signals, the video and audio signals are respectively sent to a corresponding video decoder and an audio decoder to be subjected to video decoding and audio decoding, the video data are output to a display unit to be displayed, and the audio signals are output to the audio decoder to be decoded and played. When the video is decoded, fingerprint information of the video segment is made and extracted under the action of a CPU and a GPU; when the audio is decoded, the CPU analyzes the audio data entering the memory buffer area to produce audio fingerprint information; and identifying the content of the current video playing through the video fingerprint and/or the audio fingerprint.
Secondly, the user information comprises user type information, habit information of a user watching a television program and the like, the intelligent television constructs a user portrait for a viewer, and user characteristics can be constructed in the following modes (or combination of the modes): mode 1: the method comprises the steps of obtaining the habit of watching television programs by a viewer at ordinary times, wherein the types of the television program contents are various, and the types of the television contents are different aiming at the television contents in different display forms. For example: for television content in the form of video, the type of video may include movies, television shows, news, music television, novels, photos, games, and the like. Another example is: for television content in the form of audio, the type of audio may include rock music, pop music, national music, electronic music, country music, radio, audio books, and so forth. When a user watches television programs, the television can automatically detect the types of the television programs watched by the current user, record the types of the television programs, and further analyze the recorded data to obtain the habits of the user in watching the television programs. Mode 2: acquiring a head image of a user through a camera on a smart television to perform intelligent analysis so as to obtain the type of the user, such as the elderly, adults, children and the like, for example, determining the type of the user by acquiring user characteristic information, wherein the user characteristic information at least comprises user behavior characteristic information and user facial characteristic information, and the user behavior characteristic information can comprise the walking speed, the sound size and the like of the user; the user facial feature information may include, but is not limited to, age, gender, facial shape features, skin tone, etc. Mode 3: detecting a user voice input through a Microphone (MIC) on the smart television, and performing a voiceprint recognition operation on the input voice to determine a user currently watching a television program, for example: and determining the users watching the television programs at present, such as grandparents, grandparents and the like, by extracting the voiceprint characteristic information in the input sound.
The positioning information refers to the information of the area where the user is currently located, the intelligent television is converted and mapped into the information of the area where the user terminal is located according to the network IP address of the currently played content, or regional data of provinces where the user is located is obtained through GPS positioning, and then accurate position data of the user is obtained through base station positioning and IP positioning.
Step S20, generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can obtain construction information of the resource release information matched with the request;
in this embodiment, the smart television terminal generates a corresponding request for resource release information according to the fingerprint information, the user information and the positioning information, and sends the request to the cloud server, wherein the fingerprint information refers to the fingerprint information of the audio and/or video of the currently played content; after receiving the request, the cloud server further obtains fingerprint information, user information and positioning information corresponding to the request, wherein the positioning information can be obtained by mapping the network IP address of the current playing content into the information of the area where the user terminal is located through conversion by the cloud server.
The cloud server stores resource release information of a plurality of regions constructed by information publishers, for example, with car advertisements, 4S stores in different cities can release activity information and promotion information of local services, for example, a certain brand of car 4S store in Shenzhen shows that the car type information is recommended by different people, for example, the car type information is released for Chongshang oneself and pursuing a trend of the 'future generation'; the type B vehicle is released for the 'next generation' pursuing the balance of work and life; the model C was released for enjoying the "fun generation" of a leisurely retirement life, and the 4S store in guangzhou showed annual celebration activities of the store. Since each region has not only advertisement information release but also other video information release, the cloud server needs to perform matching operation on the information corresponding to the request and the pre-stored resource release information to obtain the construction information of the resource release information matched with the request. For example: and determining that the user is currently watching the news simulcast based on the fingerprint information of the audio and/or the video, determining that the age of the user currently watching the news simulcast is 35-40 years old based on the user information, and the user pays more attention to the television program related to the automobile at ordinary times, and determining that the current user is located in Shenzhen based on the positioning information. The cloud server searches for the B vehicle type in the 'next generation' shown for pursuing balance of work and life for the 4S shop of the certain brand of automobile in Shenzhen according to the information matched with the user in the region. The resource publishing information is generally stored in the cloud server in a table form, as shown in tables 1 and 2:
TABLE 1
Figure BDA0002626005340000081
TABLE 2
Figure BDA0002626005340000082
In tables 1 and 2, the storage of partial contents is listed only by taking the car advertisement as an example, and other information and other video information distribution contents may also be included, which is not limited herein.
Step S30, receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is superimposed on the current play content for playing.
In this embodiment, the smart television terminal constructs resource release content according to the construction information of the resource release information sent by the cloud server, and plays the resource release content on a terminal screen, where the resource release content is superimposed on the currently played content, and is presented to a user and provided for the user to input and select if the resource release content is superimposed on a video of a television in the form of a graphical user interface, where the graphical interface may be superimposed on the video with transparency, so as to have better experience. For example: when the television receives construction information of users of the future generation in Shenzhen region, which is sent by the cloud server, resource publishing contents, such as construction vehicle type information, images of vehicle types, contact information of information publishers, activity time, comprehensive scores and the like, are constructed according to corresponding contents in the construction information; and overlaying the constructed content to the video of the television in the form of a graphical user interface for display. Further, the construction information sent by the cloud server includes information such as a two-dimensional code, and a user can obtain detailed information of the advertisement by scanning the code, so, referring to fig. 6, the step of constructing the resource release content according to the construction information includes:
and step S34, acquiring the identification code information in the construction information, and adding the identification code information to the resource release content, so that the user can acquire the detailed information of the resource release content according to the identification code information.
In this embodiment, the identification code information refers to two-dimensional code information, barcode information, and the like, and the television acquires corresponding identification code information according to the construction information sent by the server, and adds the identification code information to the resource release content, so that a user scans and views detailed information of the advertisement at a mobile terminal (a mobile phone or a PAD), for example: taking the above automobile advertisement as an example, after the user scans the code through the mobile phone, the user can view a series of information such as address information, contact information, past evaluation of the automobile by the customer, performance of the automobile and the like, and can purchase the automobile and the like through the code scanning.
Further, referring to fig. 7, after the steps of receiving the construction information of the resource release information sent by the cloud server, constructing the resource release content according to the construction information, and playing the resource release content on the terminal screen, where the resource release content is superimposed on the currently played content, the method further includes:
step S35, detecting whether the currently played content is changed;
step S36, if the currently played content changes, exiting the currently played resource release content.
In this embodiment, after the resource release content is displayed on the screen of the intelligent terminal, the intelligent terminal may detect whether the currently played content changes in real time, and if it is detected that the currently played content changes, quitting displaying the currently played resource release content. For example: the currently displayed resource publishing information is the automobile advertisement, and the currently detected basketball game with the playing content of NBA needs to quit displaying the resource publishing information of the current automobile advertisement.
In this embodiment, a video content identification module or an audio content identification module is built in an intelligent terminal to generate image fingerprint information or audio fingerprint information, a corresponding resource publishing information request is generated according to the fingerprint information, user information and positioning information, the request is sent to a cloud server, the building information of the resource publishing information sent by the cloud server is received, the resource publishing content is built according to the building information, the resource publishing content is played on a terminal screen, and the resource publishing content is overlaid on the currently played content to be played. The problem that the existing video information publishing can not carry out targeted information publishing according to the user information and the positioning information is solved, and the effects of local information publishing and personalized information pushing according to the characteristics and the preference of the user are achieved.
In an embodiment, referring to fig. 3, before the step of acquiring the fingerprint information, the user information, and the positioning information corresponding to the currently played content, the method includes:
step S11, sending fingerprint information corresponding to the currently played content to the cloud server, so that the cloud server performs matching operation between the fingerprint information and pre-stored fingerprint information, where the pre-stored fingerprint information matches a corresponding service type;
step S12, receiving a service type sent by the cloud server after the fingerprint information is successfully matched with the pre-stored fingerprint information;
and step S13, constructing prompt information according to the service type so as to prompt an information publisher to construct resource publishing information corresponding to the service type.
In this embodiment, the cloud server stores a video/audio fingerprint library of the video/audio clip, and identifies a service type of the publishable information matched with the video/audio fingerprint. The intelligent television terminal sends the fingerprint information of the video and/or audio corresponding to the current playing content to the cloud server, the cloud server matches the fingerprint information of the video and/or audio with the fingerprint library, if the fingerprint information of the video and/or audio is matched with the fingerprint library, the cloud server issues a service type matched with the video and audio fingerprint, and the service type comprises an automobile advertisement service type, a laundry detergent advertisement service type, a milk advertisement service type and the like.
User prompt information is constructed on the smart television according to the service type issued by the cloud server, and a prompt information publisher can publish information for the video and audio clip, for example: when the automobile advertisement video clip is detected currently, prompting a user to publish information according to the service type, and creating information to be published by a Shenzhen advertiser through intelligent television input equipment, USB flash disk storage equipment and the like, as shown in the table 1; the Guangzhou advertiser may create information distribution as shown in Table 2 above, or scan two-dimensional codes to create information to be distributed on the mobile side and the PC side. The constructed prompt information comprises two-dimension code information (the two-dimension code contains video and audio clip identification information, website information of an uploading server, local address information and the like), and is used for an information publisher to scan through a mobile terminal (a mobile phone or a PAD) or a PC terminal, edit and construct information to be published at the mobile terminal or the PC terminal, and publish the attribute of the information (such as recommending a proper user group). Since the information constructed by the information publisher can be published after being audited by the cloud server, referring to fig. 8, the step of constructing the prompt information according to the service type to prompt the information publisher to construct the resource publishing information corresponding to the service type includes:
step S130, acquiring resource publishing information constructed by the information publisher;
step S131, sending the resource release information to the cloud server so that the cloud server can check the resource release information.
In this embodiment, in order to avoid that the illegal user tries to issue some bad information violating the national regulations (for example, information about commodities related to yellow, poison, gambling, terrorism, etc.) through the information issuing machine, the cloud server needs to audit the information to be issued submitted by the information issuer to ensure that the bad information violating the national regulations is not issued.
After the information publisher edits and constructs the information to be published through the mobile terminal or the PC terminal, the edited resource publishing information is uploaded to the corresponding cloud server; the cloud platform mainly judges whether bad content exists in the information to be issued, submitted to the platform by the user, through the bad information filtering system, so that auditing of the information to be issued, submitted by the user, is realized, and only the information detected through the bad information filtering system can be issued.
In the embodiment, by acquiring the service type issued by the cloud server, the prompt information is constructed based on the service type, and the prompt information publisher constructs the resource publishing information corresponding to the video segment, so that different information publications are constructed according to different regions and different information publications are constructed according to the attributes of users; and secondly, the information constructed by the information publisher is sent to the cloud platform for auditing, so that the safety of the resource publishing information is ensured.
In an embodiment, referring to fig. 4, after the step of sending the fingerprint information corresponding to the currently played content to the cloud server to enable the cloud server to perform the matching operation between the fingerprint information and the pre-stored fingerprint information, the method further includes:
step S110, if information that the fingerprint information sent by the cloud server is not matched with the pre-stored fingerprint information is received, prompting the information publisher to construct resource publishing information corresponding to the local area, wherein the information publisher constructs the resource publishing information according to the current playing content, the user information and the positioning information;
step S111, sending the resource release information to the cloud server so that the cloud server can check the resource release information.
In this embodiment, if information that the fingerprint information sent by the cloud server does not match the pre-stored fingerprint information is received, it indicates that no information publisher publishes information in the local area for the currently played video content; in this case, a prompt box "allow the user to publish" is popped up on the screen of the intelligent terminal, and if the "confirmation" information clicked by the user is obtained, it is indicated that the user needs to construct the published information; the intelligent terminal sends the 'determined' information to a cloud server, the cloud server sends a template for information release after receiving the information, and a prompt information publisher can release local information for the currently played video content according to the template, wherein the information publisher constructs resource release information according to the currently played content, user information and positioning information; and if the closing information clicked by the user is acquired, quitting displaying the prompt box. Further, the constructed resource release information is uploaded to a cloud-end platform for auditing, so that illegal users are prevented from trying to release some bad information violating national regulations by the aid of the information release machine, and safety of resource information release is guaranteed.
In this embodiment, when it is detected that the currently played video content has no information publisher publishing information, the information publisher is prompted to edit the publishing information for the local video content, so that different resource publishing information in each region is satisfied.
In an embodiment, referring to fig. 5, after the steps of receiving the construction information of the resource publishing information sent by the cloud server, constructing the resource publishing content according to the construction information, and playing the resource publishing content on the terminal screen, where the resource publishing content is superimposed on the currently played content, the method includes:
step S31, acquiring a query instruction of the resource release content, and sending the query instruction to the cloud server, wherein the query instruction is triggered after the user clicks the played resource release content;
step S32, receiving query information corresponding to the query instruction sent by the cloud server, updating the resource release content according to the query information, and playing the updated resource release content on the terminal screen.
In this embodiment, the intelligent terminal overlays the constructed resource distribution content to the video of the television in the form of a graphical user interface for display, for example, in the case of an automobile advertisement, the resource distribution content includes: information such as the address of a merchant, a contact way, a picture of a car and the like cannot be displayed on a terminal screen due to the limited area of a display interface, so that a click frame is arranged on the display interface, for example: obtaining a base price, reserving a test drive, and the like; after the user clicks 'obtain the base price', the intelligent terminal generates a corresponding query instruction, sends the query instruction to the cloud server or the information publisher, further receives information of the automobile base price fed back by the cloud server or the information publisher, and updates the resource publishing information to display the obtained base price information. Optionally, the base price information can also be sent to the intelligent terminal by the cloud server when the construction information is issued, the intelligent terminal stores the base price information, and when the inquiry instruction of the base price is obtained, the corresponding base price information is directly obtained from the intelligent terminal. Besides, besides obtaining the corresponding reserve price information of the automobile, other information can be obtained, such as: vehicle type information, function information, and the like.
In this embodiment, the query instruction is sent to the cloud server or the information publisher to obtain the corresponding query information, the resource publishing content is updated based on the query information and displayed, and effective information conversion is realized through interaction between the user and the enhanced information.
In addition, the present application also provides an information distribution system, including:
the acquisition module is used for acquiring fingerprint information, user information and positioning information corresponding to the current playing content;
the processing module is used for generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to the cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
the receiving module is used for receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current play content for playing.
Further, the acquisition module comprises a sending unit, a receiving unit and a construction unit;
the sending unit is used for sending the fingerprint information corresponding to the currently played content to the cloud server so that the cloud server executes matching operation of the fingerprint information and pre-stored fingerprint information, and the pre-stored fingerprint information is matched with a corresponding service type;
the receiving unit is configured to receive a service type sent by the cloud server after the fingerprint information is successfully matched with the pre-stored fingerprint information;
the construction unit is used for constructing prompt information according to the service type so as to prompt an information publisher to construct resource publishing information corresponding to the service type.
Further, the construction unit is further configured to obtain resource publishing information constructed by the information publisher;
the sending unit is further configured to send the resource release information to the cloud server, so that the cloud server checks the resource release information.
Further, the receiving unit is further configured to prompt the information publisher to construct resource publishing information corresponding to a local place if information that the fingerprint information sent by the cloud server is not matched with the pre-stored fingerprint information is received, and the information publisher constructs the resource publishing information according to the current playing content, the user information and the positioning information;
the sending unit is further configured to send the resource release information to the cloud server, so that the cloud server checks the resource release information.
Further, the receiving module comprises an acquiring unit and a receiving unit;
the acquisition unit is used for acquiring a query instruction of the resource release content and sending the query instruction to the cloud server, wherein the query instruction is triggered after a user clicks the played resource release content;
the receiving unit is used for receiving query information which is sent by the cloud server and corresponds to the query instruction, updating the resource issuing content according to the query information, and playing the updated resource issuing content on the terminal screen.
Further, the receiving module further comprises a detecting unit;
the detection unit is used for detecting whether the currently played content is changed;
the detection unit is further configured to exit the currently played resource release content if the currently played content is changed.
Further, the obtaining unit is further configured to obtain identification code information in the construction information, and add the identification code information to the resource release content, so that a user obtains detailed information of the resource release content according to the identification code information.
The implementation of the functions of each module of the system for issuing information is similar to the process in the embodiment of the method, and is not described in detail here.
In addition, the application also provides a television, which comprises a memory, a processor and an information publishing program which is stored on the memory and runs on the processor, wherein the television acquires fingerprint information, user information and positioning information corresponding to the currently played content under the condition that the video and audio programs of a signal source end are not changed; generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request; and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing. The method for releasing the video information by combining the video clip content, the user characteristic information and the positioning information is realized, and the effective conversion of the information is realized through the interaction between the user and the enhanced information. Secondly, the television large screen can be used for watching programs of a set top box or a DVD player through an HDMI channel besides linear programs and network programs from radio frequency broadcasting, playing a USB (universal serial bus) film source through a USB channel, or a film source stored in a home network (such as DLNA (digital living network alliance) and NAS (network attached storage)) and the like; moreover, when the video content identification module identifies the matched content, the corresponding enhanced information can be downloaded from the cloud server, so that the enhanced information can arrive at the intelligent television terminal in a full path, and not only in radio frequency broadcasting or network programs.
Furthermore, the present application provides a computer storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the information distribution method as described above.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be noted that in the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The application can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.
While alternative embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following appended claims be interpreted as including alternative embodiments and all such alterations and modifications as fall within the scope of the application.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.

Claims (10)

1. An information distribution method, characterized in that the method comprises:
acquiring fingerprint information, user information and positioning information corresponding to the currently played content;
generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to a cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
and receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current playing content for playing.
2. The information distribution method according to claim 1, wherein the step of obtaining the fingerprint information, the user information and the positioning information corresponding to the currently played content comprises:
sending fingerprint information corresponding to the currently played content to the cloud server so that the cloud server executes matching operation of the fingerprint information and pre-stored fingerprint information, wherein the pre-stored fingerprint information is matched with a corresponding service type;
receiving a service type sent by the cloud server after the fingerprint information is successfully matched with the pre-stored fingerprint information;
and constructing prompt information according to the service type so as to prompt an information publisher to construct resource publishing information corresponding to the service type.
3. The information distribution method according to claim 2, wherein the step of constructing the prompt information according to the service type to prompt the information distributor to construct the resource distribution information corresponding to the service type is followed by:
acquiring resource publishing information constructed by the information publisher;
and sending the resource release information to the cloud server so that the cloud server can check the resource release information.
4. The information issuing method according to claim 2, wherein after the step of sending the fingerprint information corresponding to the currently played content to the cloud server so that the cloud server performs the matching operation between the fingerprint information and the pre-stored fingerprint information, the method further includes:
if information that the fingerprint information sent by the cloud server is not matched with the pre-stored fingerprint information is received, prompting the information publisher to construct resource publishing information corresponding to the local area, and constructing the resource publishing information by the information publisher according to the current playing content, the user information and the positioning information;
and sending the resource release information to the cloud server so that the cloud server can check the resource release information.
5. The information distribution method according to claim 1, wherein the step of receiving construction information of the resource distribution information sent by the cloud server, constructing resource distribution content according to the construction information, and playing the resource distribution content on a terminal screen, the resource distribution content being superimposed on the currently played content, includes:
acquiring a query instruction of the resource release content, and sending the query instruction to the cloud server, wherein the query instruction is triggered after a user clicks the played resource release content;
and receiving query information which is sent by the cloud server and corresponds to the query instruction, updating the resource release content according to the query information, and playing the updated resource release content on the terminal screen.
6. The information distribution method according to claim 1, wherein the receiving construction information of the resource distribution information sent by the cloud server, constructing resource distribution content according to the construction information, and playing the resource distribution content on a terminal screen, after the step of playing the resource distribution content superimposed on the currently played content, further comprises:
detecting whether the currently played content is changed;
and if the currently played content is changed, exiting the currently played resource release content.
7. The information distribution method according to claim 1, wherein the step of constructing the resource distribution content based on the construction information includes:
and acquiring identification code information in the construction information, and adding the identification code information into the resource release content to enable a user to acquire detailed information of the resource release content according to the identification code information.
8. A system for information distribution, the system comprising:
the acquisition module is used for acquiring fingerprint information, user information and positioning information corresponding to the current playing content;
the processing module is used for generating a corresponding resource release information request according to the fingerprint information, the user information and the positioning information, and sending the request to the cloud server so that the cloud server can acquire construction information of the resource release information matched with the request;
the receiving module is used for receiving construction information of the resource release information sent by the cloud server, constructing resource release content according to the construction information, and playing the resource release content on a terminal screen, wherein the resource release content is overlapped on the current play content for playing.
9. A television comprising a memory, a processor, and an information distribution program stored on the memory and running on the processor, the processor implementing the steps of the method of any of claims 1 to 7 when executing the information distribution program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
CN202010800391.0A 2020-08-10 2020-08-10 Information publishing method, system, television and storage medium Pending CN112040282A (en)

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