CN112015277A - Information display method and device and electronic equipment - Google Patents
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Abstract
The disclosure relates to an information display method, an information display device and electronic equipment, wherein the method comprises the following steps: determining a watching area of a user on a target frame image displayed on a playing interface of the multimedia content; and under the condition that the target frame image comprises the information of a target object and the information of the target object is positioned in the gazing area, displaying a target link associated with the target object on the playing interface. Therefore, the related information of the target object can be acquired according to the intention of the user, so that the autonomous information acquisition requirement of the user is met.
Description
Technical Field
The present disclosure relates to the field of communications technologies, and in particular, to an information display method and apparatus, and an electronic device.
Background
In the related art, when a video is watched by using an electronic device such as a mobile phone or a tablet computer, the video may include a preset link, and a user may click the preset link and jump to a display interface corresponding to the link. The appearance time of the link in the video and the corresponding link content can be preset when the video is produced. For example, a commodity link may be preset in the video, so that in the process of watching the video and when the commodity link appears, the shopping operation is completed by clicking the commodity link and switching to the ordering operation interface of the commodity link. However, since the content and the occurrence time of the link are preset in the video, it is difficult for the user to obtain the corresponding commodity information according to the needs of the user with respect to the video content in which the user is interested.
Disclosure of Invention
The present disclosure provides an information display method, an information display device, and an electronic device, so as to at least solve a problem that it is difficult for a user to acquire corresponding commodity information according to a need of the user, for video content that the user is interested in. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an information display method including:
determining a watching area of a user on a target frame image displayed on a playing interface of the multimedia content;
and under the condition that the target frame image comprises the information of a target object and the information of the target object is positioned in the gazing area, displaying a target link associated with the target object on the playing interface.
Optionally, the step of determining a gazing area of the user on the target frame image displayed on the play interface of the multimedia content includes:
dividing a target frame image displayed on a playing interface of multimedia content into a plurality of sub-areas;
acquiring the watching duration of a user in each sub-area of the plurality of sub-areas;
and determining a subarea with the watching duration exceeding the preset duration as a watching area.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
wherein the first platform and the second platform are different search platforms.
Optionally, the step of displaying the target link associated with the target object on the play interface includes:
and displaying a target link associated with the target object in a preset area of the playing interface, wherein the preset area comprises a bottom area or a side edge area of the playing interface.
According to a second aspect of the embodiments of the present disclosure, there is provided an information display device including:
a determination module configured to perform determining a region of gaze of a user on a target frame image displayed on a play interface of multimedia content;
and the display module is configured to display a target link associated with the target object on the playing interface under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area.
Optionally, the determining module includes:
a dividing unit configured to perform dividing a target frame image displayed on a play interface of multimedia content into a plurality of sub-regions;
an acquisition unit configured to perform acquisition of a gazing duration of a user in each of the plurality of sub-areas;
a determination unit configured to perform determination of a sub-region, for which a gaze duration exceeds a preset duration, as a gaze region.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
wherein the first platform and the second platform are different search platforms.
Optionally, the display module is configured to display the target link associated with the target object in a preset area of the play interface, where the preset area includes a bottom area or a side edge area of the play interface.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information display method of any one of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium having instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the information display method of any one of the first aspects.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising: executable instructions which, when run on a computer, enable the computer to perform the information display method of any one of the first aspects.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the gazing operation of a user is collected, the gazing area of the user on a target frame image displayed on a playing interface of multimedia content is determined, and under the condition that the target frame image comprises information of a target object and the information of the target object is displayed in the gazing area, a target link associated with the target object is displayed on the playing interface, so that the user can conveniently realize ordering operation of commodities from interested link information, namely the related information of the target object can be obtained according to the intention of the user, and the independent information obtaining requirement of the user is met; and because no link is required to be set in the video, the production process of the video can be simplified.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a flow chart illustrating an information display method according to an example embodiment.
Fig. 2 is a block diagram illustrating an information display apparatus according to an exemplary embodiment.
FIG. 3 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Fig. 1 is a flowchart illustrating an information display method according to an exemplary embodiment, where the information display method may be used in an electronic device such as a mobile phone and a tablet computer, as shown in fig. 1, and includes the following steps.
In this step, during the playing process of the multimedia content, an eye tracking technology may be used to determine a gazing area of the user's eyes on the target frame image displayed on the playing interface.
The eyeball tracking technology can realize accurate positioning by tracking the movement track of the eyeballs; when the eyeball tracking technology is applied to electronic equipment such as a mobile phone and a tablet personal computer, the specific position where the eyeball watches the display screen can be accurately tracked. For example, when the eye tracking function is used in a mobile phone, the eye tracking function can accurately locate an icon on a display screen of the mobile phone only by watching the icon with eyes of a user.
The eyeball tracking hardware device, such as an infrared camera, a 3D structured light, a distance sensor and the like, can be configured on the electronic equipment such as a mobile phone, a tablet computer and the like, so as to calculate the coordinate position of the screen gazed by the gaze of the user, and further determine the gazing area of the eyes of the user on the screen based on the coordinate position.
The multimedia content may be video, text, and the like, such as a page-turning type e-book text content.
And 102, displaying a target link associated with the target object on the playing interface under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area.
In this step, the target object may be an object such as commodity information or advertisement information, and in a case where the target frame image includes information of the target object and information of the target object is displayed in the gazing area, a target link associated with the target object is displayed on the play interface. Therefore, the watching area of the user on the target frame image is determined through an eyeball tracking technology, the target object which the user is interested in the target frame image is determined, so that the link information of the target object is displayed, the user can conveniently realize ordering operation of commodities from the interested link information, and the related information of the target object can be obtained according to the intention of the user so as to meet the independent information obtaining requirement of the user; and because no link is required to be set in the video, the production process of the video can be simplified.
For commodities or articles which are shown in the video playing process and are interested by the user, determining a target image frame comprising the commodities or articles which are interested by the user through an eyeball tracking technology, and displaying a target link associated with a target object on a video playing interface by determining an association relation between a watching area and the target object (namely the commodities or articles which are interested by the user); therefore, for any commodity or article which is shown in the video playing process and is interesting to the user, the corresponding link can be displayed in the mode, so that the related information of the target object can be acquired according to the intention of the user, and the independent information acquisition requirement of the user can be met.
For example, in the process of watching a video, when the video is played for 34 seconds at the 25 th minute, when a target commodity appears in the current image frame of the playing interface; the coordinate position of the playing interface gazed at by the user's gaze can be calculated through an eyeball tracking function of the electronic device, and then the gazing area of the user's eyes on the playing interface is determined based on the coordinate position, if the gazing area is coincident/partially coincident with the area of the target commodity, the link associated with the target commodity is displayed on the playing interface, so that the user can execute the operation related to the link, for example, by clicking the link, jumping to the content interface of the link, executing the order payment operation, completing the purchase of the commodity, and the like.
In the method, the gazing area is determined by gazing the eyes of a user on a target frame image displayed on a playing interface, namely the gazing area can be determined only by gazing the eyes of the user on the target frame image which meets certain preset conditions; the gaze operation of the user is equivalent to the touch operation aiming at the information of the target object and is used for triggering and displaying the target link related to the target object; compared with the touch operation of receiving the information of the target object displayed by the playing interface by the finger of the user, the input operation for triggering the link associated with the displayed target object can be effectively simplified.
In the process of determining whether the information of the target object is displayed in the visual area, each frame image of the multimedia content can be identified through a pre-trained image identification model, and the target object appearing in the multimedia content and the corresponding frame image area are determined; inputting an image recognition model for forming each frame of image of the multimedia content; the output of the image recognition model is used for determining whether the input frame image includes a target object, for example, a commodity, whether the frame image includes a commodity, a description (name, etc.) of the corresponding commodity when the commodity is included, and a position (area where the commodity is located) of the commodity in the frame image; the training of the image recognition model can be achieved by collecting a large number of images including commodities as a sample set and training the images through existing machine learning.
In addition, the image recognition algorithm can be directly called to recognize whether the target object information is included in a certain frame image. For a certain frame of image, a target detection method, such as a fast regional convolutional neural network, may be adopted, where the method is to generate N object regions in the core of the frame of image with a regional candidate network; then, a classification method is adopted to specifically classify the object regions generated by the region candidate network, for example, a softmax classifier is adopted; finally obtaining what the core objects in the frame image are; for example, it may be determined from a frame image what the object is, and then determine whether there is a target object in the object, or information associated with the target object, and what the target object is, an object region in which the target object is located in the frame image, and so on.
Therefore, by collecting the gazing operation of the user, the gazing area of the user on the target frame image displayed on the playing interface of the multimedia content is determined, and under the condition that the target frame image comprises the information of the target object and the information of the target object is displayed in the gazing area, the target link associated with the target object is displayed on the playing interface, so that the user can conveniently realize ordering operation of commodities from the interested link information, namely the related information of the target object can be obtained according to the intention of the user, and the independent information obtaining requirement of the user can be met; and because no link is required to be set in the video, the production process of the video can be simplified.
Optionally, the step of determining a gazing area of the user on the target frame image displayed on the play interface of the multimedia content includes: dividing a target frame image displayed on a playing interface of multimedia content into a plurality of sub-areas; acquiring the watching duration of a user in each sub-area of the plurality of sub-areas; and determining a subarea with the watching duration exceeding the preset duration as a watching area.
In this embodiment, the target frame image displayed on the play interface may be divided into a plurality of sub-regions, the gazing duration of the eyes of the user in each sub-region is obtained, and the sub-region in which the gazing duration exceeds the preset duration is determined as the gazing region. Therefore, the sub-region with the watching duration exceeding the preset duration is determined as the watching region, and the accuracy of determining the watching region can be effectively improved.
The target frame image displayed on the playing interface is divided into a plurality of sub-regions, and a target detection method, such as a fast regional convolutional neural network, may be adopted.
In addition, when the gazing focus of the eyes of the user leaves a certain sub-area within the preset time length, the information of the target object in the target frame image in the sub-area is not acquired, and the gazing focus and the gazing time length of the user are acquired again. This can avoid the interference influence of the information that the user does not pay attention to on the information of the target object that the user wants to pay attention to.
For example, the target frame image includes information of a first object and information of a second object, where the information of the first object is in the first sub-area, the information of the second object is in the second sub-area, and the preset time duration is 0.5 second; if the watching duration of the user in the first sub-area is 0.3 second, it can be seen that the first sub-area is not the watching area of the eyes of the user, that is, the information of the first object is not the information that the user wants to pay attention to, because 0.3 second is less than 0.5 second, the information of the first object can be ignored; if the gazing time of the user in the second sub-area is 0.6 seconds, since the 0.6 seconds is greater than 0.5 seconds, it can be seen that the second sub-area is the gazing area of the eyes of the user, that is, the information of the second object is the information that the user wants to pay attention to, the target link associated with the second object can be displayed on the play interface based on the gazing area of the user, so that the user can perform related operations on the content interface of the target link, and related requirements of the user, such as shopping requirements and the like, are met.
Further, under the condition that the watching duration exceeds the preset duration, different attention levels, such as setting slight attention and important attention, can be set based on the time length of the preset duration; specifically, if the watching duration exceeds the preset duration and is less than twice the preset duration, the watching duration is determined to be slightly concerned; and if the watching duration exceeds two times of the preset duration, judging that the focus is focused.
The playing of the multimedia content can even be automatically suspended aiming at the target object which is focused by the user, so that the user can execute the related operation of the content interface linked with the target of the target object, and the user experience is improved.
Moreover, when a user watches the display content of the multimedia content on the playing interface of the multimedia content, the eyeball tracking function of the electronic equipment can be automatically started for recording the coordinate area of the user watching focus on the playing interface and calculating the watching time length of each sub-area; when the watching duration of the watching focus of the user on a certain sub-area exceeds the preset duration, determining the sub-area as a watching area, and acquiring information whether a target object exists in the area; if the gazing area comprises the information of the target object, triggering and displaying a target link associated with the target object; if the gazing area does not contain the information of the target object, the multimedia content continues to be played normally.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
In this embodiment, in the case that the target frame image includes information of the target object and the information of the target object is located in the gazing area, a search may be performed based on the information of the target object to acquire link information associated with the target object.
If the target object is an image, analyzing the image of the target object to acquire keyword information of the target object, and retrieving based on the keyword information to acquire link information associated with the target object; if the target object is a text, the text of the target object can be subjected to word segmentation analysis to obtain keyword information of the text of the busy target object, and retrieval is performed based on the keyword information to obtain link information associated with the target object.
The target link can be obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or, the target link is obtained by searching in the second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; the first platform and the second platform are different search platforms, for example, the first platform is an in-station platform, and the second platform is an out-station platform; or the first platform is an off-station platform and the second platform is an in-station platform.
The link information may be obtained by the server, that is, in the case of determining the information of the target object, the link information of the target object may be obtained by the server.
Optionally, the step of displaying the target link associated with the target object on the play interface includes: and displaying a target link associated with the target object in a preset area of the playing interface, wherein the preset area comprises a bottom area or a side edge area of the playing interface.
In this embodiment, the target link associated with the target object is displayed in a preset area of the playing interface, such as a bottom area or a side edge area, so that the influence of the target link on the playing effect of the playing interface of the multimedia content can be reduced, that is, the target link associated with the target object is displayed without influencing the playing effect of the multimedia content.
The multimedia content playing interface comprises a main screen playing interface and a side screen playing interface, the target frame image comprises the information of the target object in the process of playing the main screen playing interface, and the target link associated with the target object is displayed on the side screen playing interface under the condition that the information of the target object is located in the watching region, so that the influence of the target link on the playing effect of the multimedia content is reduced, and the playing effect of the multimedia content is improved.
The method and the device can identify whether the target frame image includes information of the target object, such as commodity information and article information, and can start the eyeball tracking function of the electronic device under the condition that the target frame image includes the information of the target object, so that the load influence on the electronic device caused by the continuous start of the eyeball tracking function can be avoided.
In addition, the attention area concerned by the user attention focus can be determined first, and then whether the attention area comprises the information of the target object is judged, so that the interference information of the information of other objects to the information of the target object can be avoided.
According to the information display method provided by the embodiment of the disclosure, a watching area of eyes of a user on a target frame image displayed on a playing interface of multimedia content is determined; and under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area, displaying a content interface of a target link associated with the target object on the playing interface. Therefore, the related information of the target object can be acquired according to the intention of the user, the autonomous information acquisition requirement of the user is met, and the video production process can be simplified as no link needs to be set in the video.
Fig. 2 is a block diagram illustrating an information display apparatus according to an exemplary embodiment. Referring to fig. 2, the information display apparatus 200 includes a determination module 201 and a display module 202, wherein:
a determining module 201 configured to perform determining a gazing area of a user on a target frame image displayed on a play interface of multimedia content;
a display module 202, configured to perform, in a case that the target frame image includes information of a target object and the information of the target object is located in the gazing area, displaying a target link associated with the target object on the play interface.
Optionally, the determining module 201 includes:
a dividing unit configured to perform dividing a target frame image displayed on a play interface of multimedia content into a plurality of sub-regions;
an acquisition unit configured to perform acquisition of a gazing duration of a user in each of the plurality of sub-areas;
a determination unit configured to perform determination of a sub-region, for which a gaze duration exceeds a preset duration, as a gaze region.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
wherein the first platform and the second platform are different search platforms.
Optionally, the display module 202 is configured to execute displaying the target link associated with the target object in a preset area of the play interface, where the preset area includes a bottom area or a side edge area of the play interface.
With regard to the information display apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
FIG. 3 is a block diagram illustrating a method for an electronic device according to an example embodiment. For example, the electronic device 300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 3, electronic device 300 may include one or more of the following components: a processing component 302, a memory 304, a power component 306, a multimedia component 308, an audio component 310, an input/output (I/O) interface 312, a sensor component 314, and a communication component 316.
The processing component 302 generally controls overall operation of the electronic device 300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 302 may include one or more processors 320 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 302 can include one or more modules that facilitate interaction between the processing component 302 and other components. For example, the processing component 302 may include a multimedia module to facilitate interaction between the multimedia component 308 and the processing component 302.
The memory 304 is configured to store various types of data to support operations at the device 300. Examples of such data include instructions for any application or method operating on the electronic device 300, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 304 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 306 provides power to the various components of the electronic device 300. The power components 306 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for the electronic device 300.
The multimedia component 308 comprises a screen providing an output interface between the electronic device 300 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 308 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 300 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 310 is configured to output and/or input audio signals. For example, the audio component 310 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 300 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 304 or transmitted via the communication component 316. In some embodiments, audio component 310 also includes a speaker for outputting audio signals.
The I/O interface 312 provides an interface between the processing component 302 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The communication component 316 is configured to facilitate wired or wireless communication between the electronic device 300 and other devices. The electronic device 300 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 316 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 316 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a storage medium comprising instructions, such as the memory 304 comprising instructions, executable by the processor 320 of the electronic device 300 to perform the above-described method is also provided. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. An information display method, comprising:
determining a watching area of a user on a target frame image displayed on a playing interface of the multimedia content;
and under the condition that the target frame image comprises the information of a target object and the information of the target object is positioned in the gazing area, displaying a target link associated with the target object on the playing interface.
2. The method of claim 1, wherein the step of determining the user's gaze area on the target frame image displayed on the play interface of the multimedia content comprises:
dividing a target frame image displayed on a playing interface of multimedia content into a plurality of sub-areas;
acquiring the watching duration of a user in each sub-area of the plurality of sub-areas;
and determining a subarea with the watching duration exceeding the preset duration as a watching area.
3. The method according to claim 2, wherein the target link is obtained by searching based on the information of the target object in a case where the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
4. The method of claim 3, wherein the playback interface is a playback interface of a target application;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
wherein the first platform and the second platform are different search platforms.
5. An information display device characterized by comprising:
a determination module configured to perform determining a region of gaze of a user on a target frame image displayed on a play interface of multimedia content;
and the display module is configured to display a target link associated with the target object on the playing interface under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area.
6. The information display device according to claim 5, wherein the determination module comprises:
a dividing unit configured to perform dividing a target frame image displayed on a play interface of multimedia content into a plurality of sub-regions;
an acquisition unit configured to perform acquisition of a gazing duration of a user in each of the plurality of sub-areas;
a determination unit configured to perform determination of a sub-region, for which a gaze duration exceeds a preset duration, as a gaze region.
7. The information display apparatus according to claim 6, wherein the target link is search-acquired based on information of a target object in a case where the target frame image includes the information of the target object and the information of the target object is located within the gazing area.
8. The information display device according to claim 7, wherein the playback interface is a playback interface of a target application;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
wherein the first platform and the second platform are different search platforms.
9. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information display method of any one of claims 1 to 4.
10. A storage medium in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information display method of any one of claims 1 to 4.
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