CN112015277B - Information display method and device and electronic equipment - Google Patents

Information display method and device and electronic equipment Download PDF

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CN112015277B
CN112015277B CN202010947060.XA CN202010947060A CN112015277B CN 112015277 B CN112015277 B CN 112015277B CN 202010947060 A CN202010947060 A CN 202010947060A CN 112015277 B CN112015277 B CN 112015277B
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information
target object
area
gazing
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CN112015277A (en
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黄镭
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013Eye tracking input arrangements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
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  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure relates to an information display method, an information display device and electronic equipment, wherein the method comprises the following steps: determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content; and displaying a target link associated with the target object on the playing interface under the condition that the target frame image comprises information of the target object and the information of the target object is positioned in the gazing area. Thus, the related information of the target object can be acquired according to the intention of the user so as to meet the autonomous information acquisition requirement of the user.

Description

Information display method and device and electronic equipment
Technical Field
The disclosure relates to the technical field of communication, and in particular relates to an information display method, an information display device and electronic equipment.
Background
In the related art, when electronic devices such as a mobile phone and a tablet computer are used for watching a video, the video may include a preset link, and a user may click on the preset link and jump to a display interface corresponding to the link. The occurrence time of the link in the video and the corresponding link content can be preset when the video is manufactured. For example, a commodity link may be preset in the video, so that shopping operation is completed by clicking the commodity link and switching to a ordering operation interface of the commodity link during the process of watching the video and when the commodity link appears. However, since the linked content and the occurrence timing are preset in the video, it is difficult for the user to acquire corresponding merchandise information according to the needs of the user for the video content of interest.
Disclosure of Invention
The disclosure provides an information display method, an information display device and electronic equipment, which at least solve the problem that in the related art, a user is difficult to acquire corresponding commodity information according to own needs aiming at video content of interest. The technical scheme of the present disclosure is as follows:
according to a first aspect of an embodiment of the present disclosure, there is provided an information display method including:
determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content;
and displaying a target link associated with the target object on the playing interface under the condition that the target frame image comprises information of the target object and the information of the target object is positioned in the gazing area.
Optionally, the step of determining the gazing area of the user on the target frame image displayed on the playing interface of the multimedia content includes:
dividing a target frame image displayed on a playing interface of the multimedia content into a plurality of subareas;
acquiring the gazing time length of a user in each subarea in the plurality of subareas;
and determining the subarea with the gazing time length exceeding the preset time length as the gazing area.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or alternatively, the process may be performed,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
the first platform and the second platform are different search platforms.
Optionally, the step of displaying, on the playing interface, the target link associated with the target object includes:
and displaying the target links associated with the target objects in a preset area of the playing interface, wherein the preset area comprises a bottom area or a side edge area of the playing interface.
According to a second aspect of the embodiments of the present disclosure, there is provided an information display apparatus including:
a determining module configured to perform determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content;
and the display module is configured to display a target link associated with the target object on the playing interface when the target frame image comprises information of the target object and the information of the target object is positioned in the gazing area.
Optionally, the determining module includes:
a dividing unit configured to perform dividing a target frame image displayed on a playback interface of the multimedia content into a plurality of sub-areas;
an acquisition unit configured to perform acquisition of a gazing time length of a user in each of the plurality of sub-areas;
and a determining unit configured to perform determination of a sub-region whose gazing duration exceeds a preset duration as a gazing region.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or alternatively, the process may be performed,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
the first platform and the second platform are different search platforms.
Optionally, the display module is configured to execute displaying the target link associated with the target object in a preset area of the playing interface, where the preset area includes a bottom area or a side edge area of the playing interface.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information display method of any one of the first aspects.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the information display method of any one of the first aspects.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising: executable instructions which, when run on a computer, enable the computer to perform the information display method of any one of the first aspects.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the method comprises the steps that through collection of staring operation of a user, a staring area of the user on a target frame image displayed on a playing interface of multimedia content is determined, and under the condition that the target frame image comprises information of a target object and the information of the target object is displayed in the staring area, a target link associated with the target object is displayed on the playing interface, so that the user can conveniently realize ordering operation of goods from interesting link information, namely, related information of the target object can be obtained according to the intention of the user, and the autonomous information obtaining requirement of the user is met; and the link does not need to be arranged in the video, so that the production flow of the video can be simplified.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 is a flowchart illustrating an information display method according to an exemplary embodiment.
Fig. 2 is a block diagram illustrating an information display apparatus according to an exemplary embodiment.
Fig. 3 is a block diagram of an electronic device, according to an example embodiment.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
Fig. 1 is a flowchart of an information display method according to an exemplary embodiment, and as shown in fig. 1, the information display method may be used in an electronic device such as a mobile phone, a tablet computer, and the like, and includes the following steps.
Step 101, determining a fixation area of a user on a target frame image displayed on a playing interface of the multimedia content.
In the step, during the playing of the multimedia content, the eye tracking technology can be utilized to determine the gazing area of the eyes of the user on the target frame image displayed on the playing interface.
The eyeball tracking technology can realize accurate positioning by tracking the eyeball motion track; when the eyeball tracking technology is applied to electronic equipment such as mobile phones, tablet computers and the like, the specific position of the eyeball, which is gazed at the display screen, can be accurately tracked. For example, when the eye tracking function is used in the mobile phone, the eye tracking function can accurately position the icon on the display screen of the mobile phone only by looking at the icon with eyes of the user.
The hardware device for tracking eyeballs, such as an infrared camera, 3D structured light, a distance sensor and the like, can be configured on electronic equipment such as a mobile phone, a tablet personal computer and the like so as to calculate the coordinate position of a screen where the user gazes, and further determine the gazing area of eyes of the user on the screen based on the coordinate position.
The multimedia content may be video, text, etc., such as e-book text content of page turning type.
And 102, displaying a target link associated with the target object on the playing interface when the target frame image comprises information of the target object and the information of the target object is positioned in the gazing area.
In this step, the target object may be an object such as merchandise information or advertisement information, and when the target frame image includes information of the target object and the information of the target object is displayed in the gaze area, the target link associated with the target object is displayed on the playing interface. The method comprises the steps of determining a fixation area of a user on a target frame image through an eyeball tracking technology, and determining a target object of interest of the user in the target frame image so as to display link information of the target object, so that the user can conveniently realize commodity ordering operation from the link information of interest, namely, related information of the target object can be acquired according to the intention of the user, and the autonomous information acquisition requirement of the user is met; and the link does not need to be arranged in the video, so that the production flow of the video can be simplified.
For goods or objects which are interested by the user and appear in the video playing process, determining target image frames comprising the goods or objects which are interested by the user through an eyeball tracking technology, and displaying target links associated with target objects on a video playing interface through determining association relations between the gazing areas and the target objects (namely the goods or objects which are interested by the user); therefore, any commodity or article interested by the user in the video playing process can be displayed in the corresponding link mode, so that the related information of the target object can be obtained according to the intention of the user, and the autonomous information obtaining requirement of the user is met.
For example, in the process of watching the video, when the target commodity appears in the current image frame of the playing interface when the video is played to the 25 th minute and 34 seconds; the coordinate position of the playing interface where the user gazes at can be calculated through the eyeball tracking function of the electronic equipment, and then the gazing area of the eyes of the user on the playing interface is determined based on the coordinate position, if the gazing area is coincident with/partially coincident with the area where the target commodity is located, the link associated with the target commodity is displayed on the playing interface, so that the user can execute the operation related to the link, for example, by clicking the link, jump to the content interface of the link, execute the order-placing payment operation, complete the purchase of the commodity and the like.
In the disclosure, the determination of the gazing area requires that the eyes of the user gaze on the target frame image displayed on the playing interface, that is, gaze satisfying a certain preset condition is required to determine the gazing area; namely, the gaze operation of the user is equivalent to the touch operation of the information of the target object, and is used for triggering and displaying the target link associated with the target object; compared with the touch operation of receiving the information of the target object displayed by the user finger aiming at the playing interface, the input operation for triggering the link associated with the display target object can be effectively simplified.
In the process of determining whether the information of the target object is displayed in the region, each frame image of the multimedia content can be identified through a pre-trained image identification model, and the target object appearing in the multimedia content and the corresponding frame image region are determined; the input of the image recognition model is used for forming each frame of image of the multimedia content; the output of the image recognition model is used for determining whether the input frame image comprises a target object, for example, whether the frame image comprises a commodity, and whether the frame image comprises a commodity description (name and the like) corresponding to the commodity and the position of the commodity in the frame image (the area where the commodity is located); the training of the image recognition model can be performed by collecting a large number of images including commodities as a sample set and training the images through existing machine learning to obtain the image recognition model.
In addition, the image recognition algorithm may be directly invoked to recognize whether the information of the target object is included in a certain frame of image. For a certain frame of image, a target detection method, such as a rapid area convolution neural network, can be adopted, and the method is that N object areas in the core of the frame of image are generated by using an area candidate network; then, a classification method is adopted to specifically classify the object region generated by the region candidate network, for example, a softmax classifier is adopted; finally, obtaining what is the core objects in the frame image; for example, it may be determined from a frame of image what the object is included in order to determine whether there is a target object in the object or information associated with the target object, what the target object is, an object region in the frame of image where the target object is located, and so on.
In this way, through collecting the gaze operation of the user, the gazing area of the user on the target frame image displayed on the playing interface of the multimedia content is determined, and under the condition that the target frame image comprises the information of the target object and the information of the target object is displayed in the gazing area, the target link associated with the target object is displayed on the playing interface, so that the user can conveniently realize the ordering operation of goods from the interesting link information, namely, the related information of the target object can be obtained according to the intention of the user, and the autonomous information obtaining requirement of the user can be met; and the link does not need to be arranged in the video, so that the production flow of the video can be simplified.
Optionally, the step of determining the gazing area of the user on the target frame image displayed on the playing interface of the multimedia content includes: dividing a target frame image displayed on a playing interface of the multimedia content into a plurality of subareas; acquiring the gazing time length of a user in each subarea in the plurality of subareas; and determining the subarea with the gazing time length exceeding the preset time length as the gazing area.
In this embodiment, the target frame image displayed on the playing interface may be divided into a plurality of sub-areas, and the gazing time length of the eyes of the user in each sub-area is obtained, and the sub-area with the gazing time length exceeding the preset time length is determined as the gazing area. Therefore, the accuracy of the fixation area determination can be effectively improved by determining the subarea with the fixation time length exceeding the preset time length as the fixation area.
The playing interface is used for displaying the target frame image and dividing the target frame image into a plurality of subareas, and a target detection method, such as a rapid regional convolution neural network, can be adopted, and the method can be used for generating the plurality of subareas of the target frame image by using a regional candidate network.
In addition, when the gazing focus of the eyes of the user leaves a certain subarea within the preset duration, the information of the target object in the target frame image in the subarea is not acquired any more, and the gazing focus and the gazing duration of the user are acquired again. Thus, the interference influence of the information which is not focused by the user on the information of the target object which the user wants to focus on can be avoided.
For example, the target frame image includes information of a first object and information of a second object, where the information of the first object is in a first sub-region, the information of the second object is in a second sub-region, and the preset duration is 0.5 seconds; if the gazing time of the user in the first sub-area is 0.3 seconds, as the 0.3 seconds is less than 0.5 seconds, it can be seen that the first sub-area is not the gazing area of the eyes of the user, that is, the information of the first object is not the information the user wants to pay attention to, so that the information of the first object can be ignored; if the gazing duration of the user in the second sub-area is 0.6 seconds, since 0.6 seconds is greater than 0.5 seconds, it can be seen that the second sub-area is the gazing area of the eyes of the user, that is, the information of the second object is the information that the user wants to pay attention to, so that the target link associated with the second object can be displayed on the playing interface based on the gazing area of the user, so that the user can execute related operations on the content interface of the target link, and related requirements of the user, such as shopping requirements, are met.
Further, in the case where the gazing time period exceeds the preset time period, different attention levels may be set based on the time period of the preset time period, such as setting a slight attention and a key attention; specifically, if the gazing time length exceeds the preset time length and is less than twice the preset time length, judging that the gazing time length is slightly focused; if the gazing time length exceeds twice the preset time length, judging that the gazing time length is important attention.
The playing of the multimedia content can be automatically tentative even for the target object focused on by the user, so that the user can execute the related operation of the content interface linked with the target of the target object, and the user experience is improved.
When a user views the display content of the multimedia content on the playing interface of the multimedia content, the eyeball tracking function of the electronic equipment can be automatically started, and the eyeball tracking function is used for recording the coordinate area where the user gazes at the focus and falls on the playing interface and calculating gazing time length falling to each sub-area; when the gazing duration of the gazing focus of the user falling on a certain subarea exceeds the preset duration, determining the subarea as a gazing area, and acquiring information of whether a target object exists in the area; if the information of the target object is included in the gazing area, triggering and displaying a target link associated with the target object; if the noted area does not contain the information of the target object, the multimedia content continues to be normally played.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
In this embodiment, when the target frame image includes information of the target object and the information of the target object is located in the noted area, the search may be performed based on the information of the target object to obtain the link information associated with the target object.
If the target object is an image, the image of the target object can be analyzed to obtain keyword information of the target object, and searching is performed based on the keyword information to obtain link information associated with the target object; if the target object is a text, word segmentation analysis can be performed on the text of the target object to obtain keyword information of the text of the busy target object, and searching is performed based on the keyword information to obtain link information associated with the target object.
The target link may be obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the noted area; or if the target link is obtained by searching in the second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the noted area; the first platform and the second platform are different search platforms, for example, the first platform is an in-station platform, and the second platform is an out-of-station platform; or the first platform is an off-site platform, and the second platform is an on-site platform.
The link information may be acquired by a server, that is, in the case of determining the information of the target object, the link information of the target object may be acquired by the server.
Optionally, the step of displaying, on the playing interface, the target link associated with the target object includes: and displaying the target links associated with the target objects in a preset area of the playing interface, wherein the preset area comprises a bottom area or a side edge area of the playing interface.
In this embodiment, the target link associated with the target object is displayed in the preset area of the playing interface, such as the bottom area or the side edge area, so that the influence of the target link on the playing effect of the playing interface of the multimedia content can be reduced, that is, the target link associated with the target object is displayed without affecting the playing effect of the multimedia content.
The method comprises the steps that aiming at electronic equipment comprising a main screen and a side screen, a playing interface comprises a main screen playing interface and a side screen playing interface, in the process that multimedia content is played on the main screen playing interface, under the condition that a target frame image comprises information of a target object and the information of the target object is located in a noted area, a target link associated with the target object is displayed on the side screen playing interface, so that the influence of the target link on the playing effect of the multimedia content is reduced, and the playing effect of the multimedia content is improved.
The method can identify whether the target frame image comprises information of a target object, such as commodity information, article information and the like, and start an eyeball tracking function of the electronic equipment under the condition that the target frame image comprises the information of the target object, so that the load influence on the electronic equipment caused by continuously starting the eyeball tracking function can be avoided.
In addition, the focused gazing area of the user gazing focus can be determined first, and whether the gazing area contains the information of the target object or not can be further judged, so that interference information of the information of other objects on the information of the target object can be avoided.
According to the information display method provided by the embodiment of the disclosure, the gazing area of eyes of a user on a target frame image displayed on a playing interface of multimedia content is determined; and displaying a content interface of a target link associated with the target object on the playing interface under the condition that the target frame image comprises information of the target object and the information of the target object is positioned in the gazing area. Therefore, the related information of the target object can be obtained according to the intention of the user, the independent information obtaining requirement of the user is met, and the production flow of the video can be simplified as no link is required to be arranged in the video.
Fig. 2 is a block diagram illustrating an information display apparatus according to an exemplary embodiment. Referring to fig. 2, the information display apparatus 200 includes a determination module 201 and a display module 202, wherein:
a determining module 201 configured to perform determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content;
the display module 202 is configured to display, on the playing interface, a target link associated with the target object when the target frame image includes information of the target object and the information of the target object is located in the gaze area.
Optionally, the determining module 201 includes:
a dividing unit configured to perform dividing a target frame image displayed on a playback interface of the multimedia content into a plurality of sub-areas;
an acquisition unit configured to perform acquisition of a gazing time length of a user in each of the plurality of sub-areas;
and a determining unit configured to perform determination of a sub-region whose gazing duration exceeds a preset duration as a gazing region.
Optionally, the target link is obtained by searching based on the information of the target object when the target frame image includes the information of the target object and the information of the target object is located in the gazing area.
Optionally, the playing interface is a playing interface of the target application program;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or alternatively, the process may be performed,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
the first platform and the second platform are different search platforms.
Optionally, the display module 202 is configured to perform displaying the target link associated with the target object in a preset area of the playing interface, where the preset area includes a bottom area or a side edge area of the playing interface.
With respect to the information display device in the above-described embodiment, the specific manner in which the respective modules perform the operations has been described in detail in the embodiment regarding the method, and will not be described in detail here.
Fig. 3 is a block diagram for an electronic device, according to an example embodiment. For example, electronic device 300 may be a mobile phone, computer, digital broadcast terminal, messaging device, game console, tablet device, medical device, exercise device, personal digital assistant, or the like.
Referring to fig. 3, an electronic device 300 may include one or more of the following components: a processing component 302, a memory 304, a power component 306, a multimedia component 308, an audio component 310, an input/output (I/O) interface 312, a sensor component 314, and a communication component 316.
The processing component 302 generally controls overall operation of the electronic device 300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 302 may include one or more processors 320 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 302 can include one or more modules that facilitate interactions between the processing component 302 and other components. For example, the processing component 302 may include a multimedia module to facilitate interaction between the multimedia component 308 and the processing component 302.
Memory 304 is configured to store various types of data to support operations at device 300. Examples of such data include instructions for any application or method operating on the electronic device 300, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 304 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
The power supply component 306 provides power to the various components of the electronic device 300. The power supply components 306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the electronic device 300.
The multimedia component 308 includes a screen between the electronic device 300 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 308 includes a front-facing camera and/or a rear-facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 300 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.
The audio component 310 is configured to output and/or input audio signals. For example, the audio component 310 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 300 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 304 or transmitted via the communication component 316. In some embodiments, audio component 310 further comprises a speaker for outputting audio signals.
The I/O interface 312 provides an interface between the processing component 302 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.
The sensor assembly 314 includes one or more sensors for providing status assessment of various aspects of the electronic device 300. For example, the sensor assembly 314 may detect an on/off state of the device 300, a relative positioning of components, such as a display and keypad of the electronic device 300, a change in position of the electronic device 300 or a component of the electronic device 300, the presence or absence of a user's contact with the electronic device 300, an orientation or acceleration/deceleration of the electronic device 300, and a change in temperature of the electronic device 300. The sensor assembly 314 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 314 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 316 is configured to facilitate communication between the electronic device 300 and other devices, either wired or wireless. The electronic device 300 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component 316 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 316 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.
In an exemplary embodiment, a storage medium is also provided, such as a memory 304, comprising instructions executable by the processor 320 of the electronic device 300 to perform the above-described method. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (12)

1. An information display method, comprising:
determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content, wherein the gazing area is an area with gazing time length exceeding a preset time length aiming at the target frame image;
displaying a target link associated with the target object on the playing interface under the condition that the target frame image comprises information of the target object and the information of the target object is located in the gazing area;
and under the condition that the gazing duration of the gazing area exceeds twice the preset duration, judging the target object as a focus attention object, suspending playing the multimedia content, and displaying the target link.
2. The method of claim 1, wherein the step of determining the gaze area of the user on the target frame image displayed on the playback interface of the multimedia content comprises:
dividing a target frame image displayed on a playing interface of the multimedia content into a plurality of subareas;
acquiring the gazing time length of a user in each subarea in the plurality of subareas;
and determining the subarea with the gazing duration exceeding the preset duration as the gazing area.
3. The method according to claim 2, wherein the target link is obtained by searching based on the information of the target object in a case where the target frame image includes the information of the target object and the information of the target object is located within the gazing area.
4. A method according to claim 3, wherein the playback interface is a playback interface of a target application;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or alternatively, the process may be performed,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
the first platform and the second platform are different search platforms.
5. The method according to any one of claims 1 to 4, wherein the step of displaying the target link associated with the target object on the playback interface comprises:
and displaying the target links associated with the target objects in a preset area of the playing interface, wherein the preset area comprises a bottom area or a side edge area of the playing interface.
6. An information display device, comprising:
the determining module is configured to execute determining a gazing area of a user on a target frame image displayed on a playing interface of the multimedia content, wherein the gazing area is an area with gazing time length exceeding a preset time length aiming at the target frame image;
a display module configured to perform displaying, on the playback interface, a target link associated with a target object in a case where the target frame image includes information of the target object and the information of the target object is located within the gazing area;
and under the condition that the gazing duration of the gazing area exceeds twice the preset duration, judging the target object as a focus attention object, suspending playing the multimedia content, and displaying the target link.
7. The information display apparatus according to claim 6, wherein the determination module includes:
a dividing unit configured to perform dividing a target frame image displayed on a playback interface of the multimedia content into a plurality of sub-areas;
an acquisition unit configured to perform acquisition of a gazing time length of a user in each of the plurality of sub-areas;
and the determining unit is configured to determine the subarea with the gazing duration exceeding the preset duration as the gazing area.
8. The information display apparatus according to claim 7, wherein the target link is obtained by searching based on information of a target object in a case where the target frame image includes the information of the target object and the information of the target object is located within the gazing area.
9. The information display apparatus according to claim 8, wherein the playback interface is a playback interface of a target application;
the target link is obtained by searching in a first platform corresponding to the target application program based on the information of the target object when the target frame image comprises the information of the target object and the information of the target object is located in the gazing area; or alternatively, the process may be performed,
the target link is obtained by searching in a second platform based on the information of the target object under the condition that the target frame image comprises the information of the target object and the information of the target object is positioned in the gazing area;
the first platform and the second platform are different search platforms.
10. The information display apparatus according to any one of claims 6 to 9, wherein the display module is configured to perform displaying the target link associated with the target object in a preset area of the playback interface, the preset area including a bottom area or a side edge area of the playback interface.
11. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information display method of any one of claims 1 to 5.
12. A storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the information display method of any one of claims 1 to 5.
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