CN111552906B - Method and equipment for responding to page access request in reading application - Google Patents

Method and equipment for responding to page access request in reading application Download PDF

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CN111552906B
CN111552906B CN202010333132.1A CN202010333132A CN111552906B CN 111552906 B CN111552906 B CN 111552906B CN 202010333132 A CN202010333132 A CN 202010333132A CN 111552906 B CN111552906 B CN 111552906B
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CN111552906A (en
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罗小成
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Shanghai Lianshang Network Technology Co Ltd
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Shanghai Lianshang Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources

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Abstract

The purpose of the application is to provide a method and equipment for responding to a page access request in a reading application, wherein the method comprises the following steps: receiving a page access request sent by user equipment in response to triggering operation of a user on a reading application; responding to the page access request, and determining user type information corresponding to the user; if the user type information corresponding to the user is an abnormal type, determining abnormal control strategy information corresponding to the user, and returning the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning the page response information corresponding to the page access request to the user equipment. The method and the device can control the behavior of the user in the reading application so as to improve the quality of the flow.

Description

Method and equipment for responding to page access request in reading application
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for responding to page access requests in reading applications.
Background
With the development of the internet, mobile devices (e.g., mobile phones, tablets, and smart reading devices) are becoming popular, and people are increasingly inclined to read electronic books in mobile devices. The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmented time, the reading frequency and the reading time of the user are greatly improved, and as the electronic book application has a wide user group, the advertisement is put in the electronic book application, so that a good putting effect can be certainly generated. In existing electronic book applications, advertisement information is typically presented to a user by a fixed number of pages.
Disclosure of Invention
An object of the present application is to provide a method and apparatus for responding to page access requests in a reading application.
According to one aspect of the present application, there is provided a method for responding to a page access request in a reading application at a network device side, the method comprising:
receiving a page access request sent by user equipment in response to triggering operation of a user on a reading application;
responding to the page access request, and determining user type information corresponding to the user;
if the user type information corresponding to the user is an abnormal type, determining abnormal control strategy information corresponding to the user, and returning the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning the page response information corresponding to the page access request to the user equipment.
According to another aspect of the present application, there is provided a method for responding to a page access request in a reading application at a user equipment side, the method comprising:
responding to page access triggering operation of a user in reading application of user equipment, and sending a corresponding page access request to corresponding network equipment;
Receiving response information returned by the network equipment in response to the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request;
if the response information comprises the abnormal control strategy information, controlling to present the page response information according to the abnormal control strategy information; otherwise, the page response information is directly presented.
According to yet another aspect of the present application, there is provided a method for responding to a user's page access request in a reading application, the method comprising:
responding to page access triggering operation of a user in reading application of user equipment, and sending a corresponding page access request to corresponding network equipment by the user equipment;
the network equipment receives the page access request and responds to the page access request to determine user type information corresponding to the user;
if the user type information corresponding to the user is an abnormal type, the network equipment determines abnormal control strategy information corresponding to the user and returns the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning page response information corresponding to the page access request to the user equipment;
The user equipment receives response information returned by the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request; if the response information comprises the abnormal control strategy information, the user equipment controls to display the page response information according to the abnormal control strategy information; otherwise, the page response information is directly presented. .
According to one aspect of the present application, there is provided a network device for responding to a user page access request in a reading application, the device comprising:
the one-to-one module is used for receiving a page access request sent by user equipment in response to triggering operation of a user on a reading application;
the second module is used for responding to the page access request and determining user type information corresponding to the user;
the three modules are used for determining the abnormal control strategy information corresponding to the user if the user type information corresponding to the user is abnormal type, and returning the abnormal control strategy information and the page response information corresponding to the page access request to the user equipment; otherwise, only returning the page response information corresponding to the page access request to the user equipment.
According to another aspect of the present application, there is provided a user device for responding to a user page access request in a reading application, the device comprising:
the second module is used for responding to page access triggering operation of a user in reading application of the user equipment and sending a corresponding page access request to the corresponding network equipment;
the second-second module is used for receiving response information returned by the network equipment in response to the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request;
the second and third modules are used for controlling and displaying the page response information according to the abnormal control strategy information if the response information comprises the abnormal control strategy information; otherwise, the page response information is directly presented.
According to one aspect of the present application, there is provided an apparatus for responding to a page access request in a reading application, the apparatus comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to another aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the network equipment responds to the page access request sent by the user equipment to determine the user type information corresponding to the user; if the user type information corresponding to the user is an abnormal type, determining abnormal control strategy information corresponding to the user, and returning the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning the page response information corresponding to the page access request to the user equipment. According to the method and the device, the clicking frequency of the user on the advertisement information can be controlled on the premise of implementing the abnormal control strategy information, so that the advertisement flow quality can be improved, the advertisement flow is prevented from being wasted and even lost, and the effect of improving advertisement rendering is further achieved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:
FIG. 1 illustrates a system topology according to the present application;
FIG. 2 illustrates a system method diagram for responding to page access requests in a reading application, according to one embodiment of the present application;
FIG. 3 illustrates a flow chart of a method at a network device for responding to a page access request in a reading application in accordance with another embodiment of the present application;
FIG. 4 shows a flow chart of a method at a user device for responding to a page access request in a reading application in accordance with yet another embodiment of the present application;
FIG. 5 illustrates a flow chart for responding to a page access request in a reading application in accordance with yet another embodiment of the present application;
FIG. 6 illustrates a device schematic diagram of a network device for responding to page access requests in a reading application, according to one embodiment of the present application;
FIG. 7 illustrates a device diagram of a user device for responding to a page access request in a reading application, according to one embodiment of the present application;
FIG. 8 illustrates a device schematic diagram of a system for responding to page access requests in a reading application, according to one embodiment of the present application;
FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described in the present invention.
The same or similar reference numbers in the drawings refer to the same or similar parts.
Detailed Description
The present application is described in further detail below with reference to the accompanying drawings.
In one typical configuration of the present application, the terminal, the devices of the services network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.
The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.
The device referred to in the present application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (such as man-machine interaction through a touch pad), for example, a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, for example, an android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as appropriate for the application, are intended to be within the scope of the present application and are incorporated herein by reference.
In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.
Fig. 1 shows a typical scenario of the present application, where a user holds a user device in which a reading application is installed. Responding to triggering operation (such as opening operation) of a user on a reading application, and sending a page access request to the network equipment by the user equipment; in response to the page access request, the network device determines that the user type information corresponding to the user is an abnormal type, determines abnormal control strategy information corresponding to the user (for example, controls the occurrence frequency of advertisements presented to the user), and returns the abnormal control strategy information and page response information corresponding to the page access request (for example, a top page of the page reading application and corresponding advertisement information) to the user device; otherwise, only returning the page response information corresponding to the page access request to the user equipment.
Referring to the system shown in fig. 1, fig. 2 illustrates a system method for responding to page access requests in a reading application, according to one embodiment of the present application, the method comprising:
responding to page access triggering operation of a user in reading application of user equipment, and sending a corresponding page access request to corresponding network equipment by the user equipment;
the network equipment receives the page access request and responds to the page access request to determine user type information corresponding to the user;
if the user type information corresponding to the user is an abnormal type, the network equipment determines abnormal control strategy information corresponding to the user and returns the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning page response information corresponding to the page access request to the user equipment;
the user equipment receives response information returned by the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request; if the response information comprises the abnormal control strategy information, the user equipment controls to display the page response information according to the abnormal control strategy information; otherwise, the page response information is directly presented.
Fig. 3 shows a method for responding to a page access request in a reading application at a network device side according to an embodiment of the present application, where the method includes step S101, step S102, and step S103.
Specifically, in step S101, the network device receives a page access request sent by the user device in response to a triggering operation of the user on the reading application. For example, in response to a triggering operation of a user on a reading application, wherein the triggering operation comprises, but is not limited to, a starting operation, a page turning operation and a page clicking operation of the user on the reading application, a user device sends a page access request to a network device, and the page access request comprises user identification information of the user. The network device receives the page access request.
In step S102, the network device determines user type information corresponding to the user in response to the page access request. For example, the page access request includes user identification information of the user. In some embodiments, in step S102, the network device determines, in response to the page access request, user type information corresponding to the user according to user identification information corresponding to the page access request. Wherein the user identification information includes a user device identification (e.g., mac address) of the user, an ID of the user in the reading application, or a user name, and the user type information includes an abnormal type, and in some embodiments, the network device determines the user having actions such as over-page turning frequency and over-clicking advertisement information in the reading application as the abnormal user type. And acquiring historical access log information of the user in the reading application on the basis of acquiring the user identification information, thereby providing a basis for judging whether the user type information of the user is an abnormal type. In some embodiments, the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes: acquiring historical access log information of user identification information corresponding to the page access request in the reading application; and determining user type information corresponding to the user according to the historical access log information. For example, the network device obtains historical access log information of the user according to the user identification information of the user, wherein the historical access log information comprises log records of reading behaviors and advertisement clicking behaviors of the user in the reading application. In some embodiments, the network device determines, according to a reading behavior (e.g., page turning behavior) performed by the user in the reading application, user type information corresponding to the user, for example, if the frequency of page turning of the user is greater than a predetermined page turning frequency threshold, the network device determines that the user is an abnormal user. In some embodiments, the network device determines the user type information corresponding to the user according to the advertisement click behavior of the user in the reading application, for example, if the advertisement click frequency of the user is greater than a predetermined click frequency threshold, the network device determines that the user is an abnormal user. On the basis of acquiring the historical access log information of the user, a basis is provided for the subsequent real-time judgment of the user type information of the user, so that the information processing efficiency is improved. In some embodiments, the determining, according to the historical access log information, user type information corresponding to the user includes: respectively extracting first historical access log information and second historical access log information of the user in a first unit historical period and a second unit historical period from the historical access log information; determining first user type information and second user type information corresponding to the user according to the first historical access log information and the second historical access log information respectively; if the first user type information and the second user type information are both normal types, determining that the user type information corresponding to the user is normal; otherwise, determining the user type information corresponding to the user as an abnormal type. In some embodiments, the first unit history period intersects the second unit history period at a null and a minimum time interval thereof is less than or equal to a predetermined interval threshold. For example, the first unit history period is a day before from the current time, the second unit history period is a day before from the current time, the network device respectively obtains history access log information (for example, first history access log information and second history access log information) of the two periods (for example, the two periods may be adjacent or not adjacent), respectively determines user type information corresponding to the two history access log information, and determines that the user type of the user is a normal type when the user type information corresponding to the two history access log information is a normal type; otherwise, for example, if the user is determined to be of a normal type in the first unit history period and the user is determined to be of an abnormal type in the second unit history period, the user type should still be determined to be of an abnormal type in some cases because the data in the first unit history period is obtained after being executed based on the abnormality control policy information. In some embodiments, the determining, according to the historical access log information, user type information corresponding to the user includes: determining current user type information corresponding to the user according to the historical access log information in the current unit historical period; if the current user type information corresponding to the user is of a normal type, determining the user type information corresponding to the user according to the historical access log information in the previous unit historical period; otherwise, determining the user type information corresponding to the user as an abnormal type. For example, the current unit history period is the day before the current time, if the history access log information corresponding to the current unit history period determines that the current user type information of the user is an abnormal type, determining that the user type information corresponding to the user is an abnormal type; otherwise, determining the user type information corresponding to the user by a previous period of the period, if the historical access log information corresponding to the previous period of the period determines that the current user type information of the user is of a normal type, determining that the user type information corresponding to the user is of a normal type, otherwise, determining that the user type information corresponding to the user is of an abnormal type, and in some embodiments, the previous unit historical period is adjacent to the current unit historical period and intersects with the current unit historical period to be null.
In some embodiments, the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes: and inquiring in a user classification database according to the user identification information corresponding to the page access request to determine the user type information corresponding to the user. For example, the network device obtains the user identification information of the user, and queries the user identification information in a user classification database, and in some embodiments, the method further includes step S104 (not shown), in which the network device builds in advance the user classification database, where a mapping relationship between the user identification information and the user type information is stored in the user classification database. On the basis of pre-establishing the user classification database in the network equipment, the processing efficiency of determining the user type information corresponding to the user is improved. And the network equipment determines corresponding user type information in the mapping relation between the user identification information and the user type information according to the user identification information of the user.
In step S103, if the user type information corresponding to the user is an abnormal type, the network device determines abnormal control policy information corresponding to the user, and returns the abnormal control policy information and page response information corresponding to the page access request to the user device; otherwise, only returning the page response information corresponding to the page access request to the user equipment. In some embodiments, the anomaly type includes at least any one of:
1) The page turning frequency of the user in the reading application is greater than a preset first frequency threshold;
2) The user's click frequency on presented information in the reading application is greater than a predetermined second frequency threshold. For example, in general, if a user turns a fixed number of pages (for example, three pages) in a reading application, the user device displays an advertisement message, and if the frequency of turning pages of the user in the reading application is greater than a predetermined first frequency threshold, the network device confirms that the speed of turning pages of the user is too fast, so that the number of pages of the reading pages is too fast, therefore, the presentation frequency of the advertisement message is higher, and the exposure rate of the advertisement is too high, so that the flow is wasted due to non-manual browsing; or if the click frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold, the network equipment confirms that the click frequency of the user on the advertisement information exceeds the common frequency, so that the false click rate of the advertisement is too high, and the waste of flow non-artificial clicking is caused. In some embodiments, the anomaly type includes the user's page turn frequency in the reading application being greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold value. For example, if the anomaly type includes that the page turning frequency of the user in the reading application is greater than a predetermined first frequency threshold, the network device determines that the anomaly control policy information corresponding to the user includes controlling the page turning time of the user in the reading application for each page to be greater than a predetermined page turning time threshold, and returns the anomaly control policy information and page response information corresponding to the page access request to the user device, for example, in response to the page access request, the network device determines that the page access page number of the user does not reach a preset page turning threshold (for example, three pages), returns the anomaly control policy information and the corresponding page reading page to the user device based on determining the anomaly control policy information for the user, and returns the anomaly control policy information, the corresponding page reading page and advertisement information to the user device based on determining the anomaly control policy information for the user.
In some embodiments, the anomaly type includes the user's click frequency on presented information in the reading application being greater than a predetermined second frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold, wherein the minimum page turning number is used for measuring the frequency information of the reading application for presenting a piece of presentation information in the user equipment. In general, the network device side sets the minimum page turning number in the reading application to be three, for example, the user presents advertisement information after turning three pages of the reading page in the reading application, if the abnormal type includes that the clicking frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold, the network device judges that the clicking frequency of the user on the presented information (for example, advertisement information) is greater than the clicking frequency of a normal person, in order to avoid the waste of advertisement traffic and improve the quality of the advertisement traffic, the network device improves the minimum page turning number (for example, the minimum page turning number is greater than the preset first page number threshold), so that the probability of clicking the advertisement information is reduced to a certain extent, and on the other hand, the clicking behavior of the user on the advertisement information can be standardized, thereby avoiding the waste of the advertisement traffic. In some embodiments, the method further includes step S105 (not shown), in which the network device receives execution completion information of the abnormal control policy information transmitted by the user device in step S105; receiving a page access request again sent by the user equipment in response to the triggering operation of the user on the reading application; and returning the page response information corresponding to the re-page access request to the user equipment. For example, the user device receives the abnormal control policy information confirmed by the network device based on the user type information (abnormal type), takes the abnormal control policy information as an example to control that the page turning time of the user in the reading application is greater than a predetermined page turning time threshold, for example, if the user performs a page turning operation in the user device, the page turning time is greater than a predetermined page turning time threshold (for example, 5 s), a certain number of pages are continuously turned, and the page turning time of each page exceeds 5s, the user device obtains an execution completion operation of the abnormal control policy information, sends completion information about the abnormal control policy information to the network device based on the execution completion operation, and updates the user type information of the user (for example, the user is updated to a non-abnormal type) after the network device receives the completion information. When the network equipment subsequently receives a page access request sent by the user equipment in response to the triggering operation of the user on the reading application, the network equipment determines that the user is a non-abnormal user, and returns page response information corresponding to the page access request to the user equipment, wherein the page access request comprises reading page information and/or advertisement information, and after the user type of the user is evolved, the network equipment can update the page response information provided for the user in real time.
For example, a user holds a user device in which a reading application is installed. In response to a triggering operation of a reading application by a user (for example, an operation of opening the reading application), the user equipment sends a page access request to the network equipment, wherein the page access request comprises an ID of the user. The network equipment determines that the user has history log information of too fast page turning based on the ID of the user, determines abnormal control strategy information corresponding to the user based on the history behavior of the user (for example, the time for controlling the page turning of the user in reading application is 5 s), and returns the abnormal control strategy information and corresponding page content to the user equipment.
Fig. 4 shows a method for responding to a page access request of a user in a reading application at a user equipment side according to an embodiment of the present application, where the method includes step S201, step S202, and step S203.
Specifically, in step S201, the user device sends a corresponding page access request to a corresponding network device in response to a page access trigger operation of the user in a reading application of the user device. The triggering operation includes, but is not limited to, an opening operation, a page turning operation and a page clicking operation of the reading application by a user, and the user equipment sends a page access request to the network equipment, wherein the page access request includes user identification information of the user.
In step S202, the user equipment receives response information returned by the network equipment in response to the page access request, where the response information includes abnormal control policy information corresponding to the user and page response information corresponding to the page access request, or includes only page response information corresponding to the page access request. For example, the network device responds to the page access request, determines user type information corresponding to the user, if the user type information corresponding to the user is an abnormal type, the network device determines abnormal control strategy information corresponding to the user, returns the abnormal control strategy information and page response information corresponding to the page access request to the user device, and the user device receives the abnormal control strategy information and page response information corresponding to the page access request; if the network equipment judges that the user type information corresponding to the user is of a non-abnormal type, the user equipment receives page response information corresponding to the page access request.
In step S203, if the response information includes the abnormal control policy information, the user equipment controls to present the page response information according to the abnormal control policy information; otherwise, the page response information is directly presented. For example, the abnormality control policy information includes at least any one of:
1) Controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold;
2) And controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold. For example, if the anomaly type includes the user's page turn frequency in the reading application being greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold value. In this case, the frequency of page turning by the user can be controlled, thereby avoiding meaningless exposure of the advertisement information; the anomaly type comprises that the click frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold value; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold. In this case, the number of times that the advertisement information is meaningless clicked can be reduced, and excessive waste of the traffic is avoided, thereby improving the quality of the traffic. For example, the user equipment responds to the triggering operation of the user on the reading application, and sends a page access request to the corresponding network equipment, wherein the page access request comprises page identification information of the current page, the network equipment responds to the page access request to judge whether the page number of the page turned to be accessed by the user reaches a fixed page number threshold, if so, the network equipment returns page response information comprising the reading application page information and advertisement information to the user equipment, otherwise, the network equipment only returns page response information comprising the reading application page information to the user equipment. And the user equipment receives the page response information and then displays the page response information.
For example, a user holds a user device in which a reading application is installed. In response to a triggering operation of a reading application by a user (for example, an operation of opening the reading application), the user equipment sends a page access request to the network equipment, wherein the page access request comprises an ID of the user. The network equipment determines that the user has history log information of too fast page turning based on the ID of the user, determines abnormal control strategy information corresponding to the user based on the history behavior of the user (for example, the page turning duration of the user in a reading application is controlled to be 5 s), returns the abnormal control strategy information and corresponding page content to the user equipment, and the user equipment executes the abnormal control strategy information, so that the page turning duration of the user is kept to be 5s.
For another example, if the user type information corresponding to the user is an abnormal type, the network device determines that the corresponding abnormal control policy information is to control the fixed page turning number of the user in the reading application to be greater than a predetermined first page number threshold (for example, five pages), the user device receives the abnormal control policy information, and if the page turning number of the user in the reading application reaches seven pages, the user device receives and presents page response information returned by the network device, for example, presents advertisement information when the page turning number of the user reaches the fixed page turning number. Thus, the abnormal behavior of excessive clicking on the advertisement information in the user equipment side can be controlled.
FIG. 5 illustrates a flow chart for responding to a user's page access request in a reading application, the client sending a page access request to a server in response to a user's opening operation of the reading application client, wherein the page access request includes a user's ID, according to one embodiment of the present application; and responding to the page access request, determining that the user type information corresponding to the user is an abnormal type by the server, for example, judging whether the user is positioned in a user database with too fast page turning or too many user databases according to the user ID by the server, and if so, judging that the user type information corresponding to the user is an abnormal type by the server. If the user is in the user database with too fast page turning, the server determines the abnormal control strategy information corresponding to the user (for example, the advertisement can be returned only if the page turning time is controlled to be more than 5 s), if the user is in the user database with too much clicking, the server determines the abnormal control strategy information corresponding to the user (for example, the advertisement frequency sent to the client is controlled), and returns the abnormal control strategy information and the page response information corresponding to the page access request (for example, the first page of the page reading application and the corresponding advertisement information) to the client; if the server judges that the user type information corresponding to the user is of a non-abnormal type, only returning the page response information corresponding to the page access request to the client, and normally returning advertisements to the client after the user turns pages to three pages.
Fig. 6 illustrates a network device for responding to page access requests in a reading application, according to one embodiment of the present application, the network device including a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103.
Specifically, a module 101 is configured to receive a page access request sent by a user device in response to a triggering operation of a user on a reading application. For example, in response to a triggering operation of a user on a reading application, wherein the triggering operation comprises, but is not limited to, a starting operation, a page turning operation and a page clicking operation of the user on the reading application, a user device sends a page access request to a network device, and the page access request comprises user identification information of the user. The network device receives the page access request.
And the second module 102 is configured to determine user type information corresponding to the user in response to the page access request. For example, the page access request includes user identification information of the user. In some embodiments, the second module 102 is configured to determine, in response to the page access request, user type information corresponding to the user according to user identification information corresponding to the page access request. The operation of the related user identification information is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail herein and incorporated by reference. In some embodiments, the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes: acquiring historical access log information of user identification information corresponding to the page access request in the reading application; and determining user type information corresponding to the user according to the historical access log information. The operation of the related user identification information is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail herein and incorporated by reference. In some embodiments, the determining, according to the historical access log information, user type information corresponding to the user includes: respectively extracting first historical access log information and second historical access log information of the user in a first unit historical period and a second unit historical period from the historical access log information; determining first user type information and second user type information corresponding to the user according to the first historical access log information and the second historical access log information respectively; if the first user type information and the second user type information are both normal types, determining that the user type information corresponding to the user is normal; otherwise, determining the user type information corresponding to the user as an abnormal type. The operation of determining the user type information corresponding to the user according to the historical access log information is the same as or similar to that of the embodiment shown in fig. 3, and thus will not be described in detail herein, and is incorporated by reference. In some embodiments, the determining, according to the historical access log information, user type information corresponding to the user includes: determining current user type information corresponding to the user according to the historical access log information in the current unit historical period; if the current user type information corresponding to the user is of a normal type, determining the user type information corresponding to the user according to the historical access log information in the previous unit historical period; otherwise, determining the user type information corresponding to the user as an abnormal type. The operation of determining the user type information corresponding to the user according to the historical access log information is the same as or similar to that of the embodiment shown in fig. 3, and thus will not be described in detail herein, and is incorporated by reference.
In some embodiments, the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes: and inquiring in a user classification database according to the user identification information corresponding to the page access request to determine the user type information corresponding to the user. The operation of determining the user type information corresponding to the user according to the user identification information corresponding to the page access request is the same as or similar to that of the embodiment shown in fig. 3, and thus will not be described in detail, and is incorporated herein by reference. In some embodiments, the network device further includes a four-module 104 (not shown), and the four-module 104 is configured to pre-establish the user classification database, where the mapping relationship between the user identification information and the user type information is stored in the user classification database. The implementation manner of the four modules 104 is the same as or similar to that of the embodiment of the step S104, so that the detailed description is omitted herein and incorporated by reference.
A third module 103, configured to determine abnormal control policy information corresponding to the user if the user type information corresponding to the user is an abnormal type, and return the abnormal control policy information and page response information corresponding to the page access request to the user device; otherwise, only returning the page response information corresponding to the page access request to the user equipment. In some embodiments, the anomaly type includes at least any one of:
1) The page turning frequency of the user in the reading application is greater than a preset first frequency threshold;
2) The user's click frequency on presented information in the reading application is greater than a predetermined second frequency threshold. The operation of the relevant exception type is the same as or similar to the embodiment shown in fig. 3, and is not described in detail herein, which is incorporated by reference. In some embodiments, the anomaly type includes the user's page turn frequency in the reading application being greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold value. The operations related to the anomaly type including the user's page turning frequency greater than the predetermined first frequency threshold in the reading application are the same as or similar to those of the embodiment shown in fig. 3, and are not described in detail herein, and are incorporated by reference herein.
In some embodiments, the anomaly type includes the user's click frequency on presented information in the reading application being greater than a predetermined second frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold, wherein the minimum page turning number is used for measuring the frequency information of the reading application for presenting a piece of presentation information in the user equipment. The operation of the user clicking the presented information with a frequency greater than the predetermined second frequency threshold in the reading application is the same as or similar to the embodiment shown in fig. 3, and thus is not described in detail, and is incorporated herein by reference. In some embodiments, the network device further includes a five module 105 (not shown), and the five module 105 is configured to receive execution completion information of the abnormal control policy information sent by the user equipment; receiving a page access request again sent by the user equipment in response to the triggering operation of the user on the reading application; and returning the page response information corresponding to the re-page access request to the user equipment. The specific implementation manner of the five modules 105 is the same as or similar to that of the embodiment of the step S105, so that the detailed description is omitted herein and incorporated by reference.
Here, the specific implementation examples of the one-to-one module 101, the two-to-one module 102 and the three-to-three module 103 are the same as or similar to those of the embodiment of the steps S101, S102 and S103 in fig. 3, and are not described in detail herein, and are incorporated herein by reference.
Fig. 7 illustrates a user device for responding to a user's page access request in a reading application, according to one embodiment of the present application, the user device including a two-one module 201, a two-two module 202, and a two-three module 203.
Specifically, the second module 201 is configured to send a corresponding page access request to a corresponding network device in response to a page access trigger operation of a user in a reading application of the user device. The triggering operation includes, but is not limited to, an opening operation, a page turning operation and a page clicking operation of the reading application by a user, and the user equipment sends a page access request to the network equipment, wherein the page access request includes user identification information of the user.
And a second-second module 202, configured to receive response information returned by the network device in response to the page access request, where the response information includes abnormal control policy information corresponding to the user and page response information corresponding to the page access request, or only includes page response information corresponding to the page access request. For example, the network device responds to the page access request, determines user type information corresponding to the user, if the user type information corresponding to the user is an abnormal type, the network device determines abnormal control strategy information corresponding to the user, returns the abnormal control strategy information and page response information corresponding to the page access request to the user device, and the user device receives the abnormal control strategy information and page response information corresponding to the page access request; and if the user type information corresponding to the user is of a non-abnormal type, the user equipment receives page response information corresponding to the page access request.
A second-third module 203, configured to control, if the response information includes the abnormal control policy information, to present the page response information according to the abnormal control policy information by the user equipment; otherwise, the page response information is directly presented. For example, the abnormality control policy information includes at least any one of:
1) Controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold;
2) And controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold.
Here, the specific implementation examples of the two-one module 201, the two-two module 202 and the two-three module 203 are the same as or similar to those of the embodiment of the steps S201, S202 and S203 in fig. 4, and are not described in detail herein, and are incorporated herein by reference.
FIG. 8 illustrates a system device for responding to a user's page access request in a reading application and providing page response information, according to one embodiment of the present application, the system comprising:
responding to triggering operation of a user on a reading application, and sending a page access request to corresponding network equipment;
the network equipment receives the page access request and responds to the page access request to determine user type information corresponding to the user;
If the user type information corresponding to the user is an abnormal type, the network equipment determines abnormal control strategy information corresponding to the user and returns the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning page response information corresponding to the page access request to the user equipment;
if the user type information corresponding to the user is an abnormal type, the user equipment receives the abnormal control strategy information and page response information corresponding to the page access request; otherwise, the user equipment receives page response information corresponding to the page access request.
The present application also provides a computer readable storage medium storing computer code which, when executed, performs a method as claimed in any preceding claim.
The present application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.
The present application also provides a computer device comprising:
One or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described herein;
in some embodiments, as shown in fig. 9, the system 1000 can be implemented as any one of the network devices, first user device, or second user device of the various described embodiments. In some embodiments, system 1000 can include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described herein.
For one embodiment, the system control module 1010 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 1005 and/or any suitable device or component in communication with the system control module 1010.
The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. The memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.
System memory 1015 may be used, for example, to load and store data and/or instructions for system 1000. For one embodiment, system memory 1015 may comprise any suitable volatile memory, such as, for example, suitable DRAM. In some embodiments, the system memory 1015 may comprise double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).
For one embodiment, the system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.
For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., hard Disk drive(s) (HDD), compact Disk drive(s) (CD) and/or digital versatile Disk drive (s)).
NVM/storage 1020 may include storage resources that are physically part of the device on which system 1000 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.
Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. The system 1000 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers (e.g., memory controller module 1030) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on chip (SoC).
In various embodiments, system 1000 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.
Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims (12)

1. A method for responding to a page access request in a reading application at a network device side, wherein the method comprises the following steps:
receiving a page access request sent by user equipment in response to triggering operation of a user on a reading application;
responding to the page access request, and determining user type information corresponding to the user;
if the user type information corresponding to the user is an abnormal type, determining abnormal control strategy information corresponding to the user, and returning the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning page response information corresponding to the page access request to the user equipment;
wherein the anomaly type comprises that the page turning frequency of the user in the reading application is greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold; or,
the anomaly type comprises that the click frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold value; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold, wherein the minimum page turning number is used for measuring the frequency information of the reading application for presenting a piece of presentation information in the user equipment.
2. The method of claim 1, wherein the determining, in response to the page access request, user type information corresponding to the user comprises:
and responding to the page access request, and determining user type information corresponding to the user according to user identification information corresponding to the page access request.
3. The method of claim 2, wherein the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes:
acquiring historical access log information of user identification information corresponding to the page access request in the reading application;
and determining user type information corresponding to the user according to the historical access log information.
4. The method of claim 3, wherein the determining the user type information corresponding to the user according to the historical access log information comprises:
respectively extracting first historical access log information and second historical access log information of the user in a first unit historical period and a second unit historical period from the historical access log information;
determining first user type information and second user type information corresponding to the user according to the first historical access log information and the second historical access log information respectively;
If the first user type information and the second user type information are both normal types, determining that the user type information corresponding to the user is normal; otherwise, determining the user type information corresponding to the user as an abnormal type.
5. The method of claim 3, wherein the determining the user type information corresponding to the user according to the historical access log information comprises:
determining current user type information corresponding to the user according to the historical access log information in the current unit historical period;
if the current user type information corresponding to the user is of a normal type, determining the user type information corresponding to the user according to the historical access log information in the previous unit historical period; otherwise, determining the user type information corresponding to the user as an abnormal type.
6. The method of claim 2, wherein the determining the user type information corresponding to the user according to the user identification information corresponding to the page access request includes:
and inquiring in a user classification database according to the user identification information corresponding to the page access request to determine the user type information corresponding to the user.
7. The method of claim 6, wherein the method further comprises:
and pre-establishing the user classification database, wherein the user classification database stores the mapping relation between the user identification information and the user type information.
8. The method of claim 1, wherein the method further comprises:
receiving execution completion information of the abnormal control strategy information sent by the user equipment;
receiving a page access request again sent by the user equipment in response to the triggering operation of the user on the reading application;
and returning the page response information corresponding to the re-page access request to the user equipment.
9. A method for responding to a page access request in a reading application at a user equipment side, wherein the method comprises the following steps:
responding to page access triggering operation of a user in reading application of user equipment, sending a corresponding page access request to corresponding network equipment, so that the network equipment responds to the page access request, determining user type information corresponding to the user, and if the user type information corresponding to the user is an abnormal type, determining abnormal control strategy information corresponding to the user by the network equipment;
Receiving response information returned by the network equipment in response to the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request;
if the response information comprises the abnormal control strategy information, controlling to present the page response information according to the abnormal control strategy information; otherwise, directly presenting the page response information;
wherein the anomaly type comprises that the page turning frequency of the user in the reading application is greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold; or,
the anomaly type comprises that the click frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold value; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold, wherein the minimum page turning number is used for measuring the frequency information of the reading application for presenting a piece of presentation information in the user equipment.
10. A method for responding to a page access request in a reading application, wherein the method comprises:
responding to page access triggering operation of a user in reading application of user equipment, and sending a corresponding page access request to corresponding network equipment by the user equipment;
the network equipment receives the page access request and responds to the page access request to determine user type information corresponding to the user;
if the user type information corresponding to the user is an abnormal type, the network equipment determines abnormal control strategy information corresponding to the user and returns the abnormal control strategy information and page response information corresponding to the page access request to the user equipment; otherwise, only returning page response information corresponding to the page access request to the user equipment;
the user equipment receives response information returned by the page access request, wherein the response information comprises abnormal control strategy information corresponding to the user and page response information corresponding to the page access request, or only comprises page response information corresponding to the page access request; if the response information comprises the abnormal control strategy information, the user equipment controls to display the page response information according to the abnormal control strategy information; otherwise, directly presenting the page response information;
Wherein the anomaly type comprises that the page turning frequency of the user in the reading application is greater than a predetermined first frequency threshold; the abnormal control strategy information corresponding to the user comprises the following steps: controlling the page turning time of the user on each page in the reading application to be larger than a preset page turning time threshold; or,
the anomaly type comprises that the click frequency of the user on the presented information in the reading application is greater than a preset second frequency threshold value; the abnormal control strategy information corresponding to the user comprises the following steps: and controlling the minimum page turning number of the user in the reading application to be larger than a preset first page number threshold, wherein the minimum page turning number is used for measuring the frequency information of the reading application for presenting a piece of presentation information in the user equipment.
11. An apparatus for responding to a page access request in a reading application, the apparatus comprising:
a processor; and
a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the method of any one of claims 1 to 9.
12. A computer readable medium storing instructions which, when executed by a computer, cause the computer to perform the operations of the method of any one of claims 1 to 9.
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