WO2019062391A1

WO2019062391A1 - Method and device for pushing anchor information to user

Info

Publication number: WO2019062391A1
Application number: PCT/CN2018/101689
Authority: WO
Inventors: 石体源
Original assignee: 上海掌门科技有限公司
Priority date: 2017-09-29
Filing date: 2018-08-22
Publication date: 2019-04-04
Also published as: CN107749996A

Abstract

The present application aims to provide a method for pushing anchor information to a user. The method comprises: acquiring distribution information that an anchor plans to distribute; determining, from historical access users of the anchor, a target user receiving the distribution information; and pushing the distribution information to the target user. The present application, by sending pushing information of the anchor to the user, enhances the interaction between the anchor and the user, not only attracting more users to watch the live broadcast of the anchor, but also enabling the user to further know the anchor, improving the user experience in live broadcasting.

Description

Method and device for pushing anchor information to users

Technical field

The present application relates to the field of communications, and in particular, to a technology for pushing anchor information to a user.

Background technique

With the development of Internet technology, more users are now paying attention to webcasting, especially online live video, especially online live video. Through network signals, users can watch online events, major events, game entertainment and outdoor activities online, which gives the public a broad view and free choice of space.

During the live broadcast, the user can make a speech while watching the live broadcast, and the anchor selectively responds to the interaction according to the user's speech. If the user feels that the live video is more exciting, he can pay attention to the anchor and receive the live broadcast reminder of the anchor. The user can also send the anchor through the live broadcast platform to improve the level of the anchor room and enhance the interaction between the user and the anchor.

Summary of the invention

It is an object of the present application to provide a method for pushing anchor information to a user.

According to an aspect of the present application, a method for pushing anchor information to a user is provided, the method comprising:

Obtaining the distribution information to be distributed by the anchor;

Determining, from a historical access user of the anchor, a target user receiving the distribution information;

Pushing the distribution information to the target user.

According to an aspect of the present application, an apparatus for pushing anchor information to a user is provided, the apparatus comprising:

Processor;

A memory arranged to store computer executable instructions that, when executed, cause the processor to execute:

Obtaining the distribution information to be distributed by the anchor;

Pushing the distribution information to the target user.

In accordance with one aspect of the present application, a computer readable medium comprising instructions that, when executed, cause a system to:

Obtaining the distribution information to be distributed by the anchor;

Pushing the distribution information to the target user.

Compared with the prior art, the present application enhances the interaction between the anchor and the user by sending a push message about the anchor to the user, which not only attracts more users to watch the live broadcast of the anchor, but also enables the user to have a better understanding of the anchor. , to enhance the user experience of the live broadcast.

DRAWINGS

Other features, objects, and advantages of the present application will become more apparent from the detailed description of the accompanying drawings.

1 shows a system topology diagram for pushing anchor information to a user according to an embodiment of the present application;

2 shows a flow chart of a method for pushing anchor information to a user in accordance with an embodiment of the present application.

The same or similar reference numerals in the drawings denote the same or similar components.

Detailed ways

The present application is further described in detail below with reference to the accompanying drawings.

In a typical configuration of the present application, the terminal, the device of the service network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.

Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, A magnetic tape cartridge, magnetic tape storage or other magnetic storage device or any other non-transportable medium that can be used to store information that can be accessed by a computing device.

The device referred to in the present application includes but is not limited to a user equipment, a network device, or a device formed by integrating a user equipment and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product that can perform human-computer interaction with the user (for example, human-computer interaction through a touchpad), such as a smart phone, a tablet computer, etc., and the mobile electronic product can be operated by any operation. System, such as android operating system, iOS operating system, etc. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to an instruction set or stored in advance, and the hardware includes but is not limited to a microprocessor, an application specific integrated circuit (ASIC), and programmable logic. Devices (PLDs), Field Programmable Gate Arrays (FPGAs), Digital Signal Processors (DSPs), embedded devices, and more. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a plurality of servers; wherein the cloud is composed of a large number of computers or network servers based on Cloud Computing. Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computers. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network), and the like. Preferably, the device may also be a program running on the user equipment, the network device, or the user equipment and the network device, the network device, the touch terminal, or the network device and the touch terminal integrated through the network.

Of course, those skilled in the art should understand that the above-mentioned devices are only examples, and other existing or future devices may be applicable to the present application, and are also included in the scope of the present application, and are hereby incorporated by reference. this.

In the description of the present application, the meaning of "plurality" is two or more unless specifically defined otherwise.

FIG. 1 shows a typical application scenario of the present application. The network device sends push information about the anchor to the user equipment of the user through interaction with the user equipment of the anchor. The solution may be performed by the network device, or may be performed by the network device in cooperation with the user equipment of the anchor. Here, the following embodiments are exemplified by the network device end execution; those skilled in the art should understand that the embodiments are the same. Applicable to the user equipment that the network device cooperates with the anchor. The network device includes a live platform server or an information push server. Herein, the following embodiments are exemplified by a live broadcast platform server; those skilled in the art should understand that the embodiments are also applicable to other servers such as an information push server.

2 illustrates a method for pushing anchor information to a user, the method including step S11, step S12, and step S13, in accordance with an aspect of the present application. In step S11, the network device acquires the distribution information to be distributed by the anchor; in step S12, the network device determines, from the historical access users of the anchor, the target user that receives the distribution information; in step S13, the network device The target user pushes the distribution information.

Specifically, in step S11, the network device acquires distribution information to be distributed by the anchor. For example, the user equipment of the anchor sends the distribution information to be distributed to the network device, and the network device receives the distribution information to be distributed by the anchor, wherein the distribution information may be a live broadcast reminder, an anchor dynamic, or a text, picture or video shared by the anchor. For example, the network device automatically generates a live online reminder as the distribution information based on the material uploaded by the anchor.

In step S12, the network device determines, from the historical access users of the anchor, a target user that receives the distribution information. The historical access user includes, but is not limited to, a user who has watched the live broadcast of the anchor, or a user who has watched the live broadcast of the anchor but did not pay attention to the anchor, and the network device determines the distribution target user corresponding to the distribution information based on the historical access users from the anchor. Here, those skilled in the art should understand that in a specific embodiment, steps S11 and S12 have no strict timing requirements, for example, the two may be serially or at least partially parallel; for example, the network device may separately determine to receive and distribute. The target user of the information and the distribution information to be distributed, or the target user who intends to receive the distribution information, and then the distribution information to be distributed.

In step S13, the network device pushes the distribution information to the target user. For example, the network device sends the distribution information to the user account of the target user on the live broadcast platform; or the network device sends the distribution information to the user device used by the target user to log in to the live broadcast platform.

For example, both the anchor and the user hold the user equipment, and the anchor and the user equipment of the user interact through the live platform server. The server obtains the distribution information to be distributed by the anchor, for example, the anchor user equipment sends the distribution information to be distributed to the server according to the operation instruction of the anchor, where the distribution information may be a live broadcast reminder about the anchor, a spatial dynamic of the anchor, and the like; The user equipment corresponding to the anchor uploads relevant materials about the distribution information, and the server automatically generates the distribution information. The server determines, from the historical access users of the anchor, the target user that receives the distribution information, sends the distribution information to the user account of the target user on the live broadcast platform, or determines the MAC address of the user equipment used by the target user to log in to the live broadcast platform by using the personal information of the target user. Information, and then the server transmits the distribution information to the user equipment of the target user based on the user equipment MAC address information of the target user.

It should be understood by those skilled in the art that the content of the information distributed in the above embodiments is merely an example, and other distribution information that appears in the prior art or in the future, if applicable to the present application, should also fall within the protection scope of the present application. This is included here by reference.

In some embodiments, in step S12, the network device determines a target user that receives the distribution information from the historical access users of the anchor based on the distribution user configuration information of the anchor.

For example, the anchor sets the distribution user configuration information for determining the target user who receives the distribution information, and the server determines the target user who receives the distribution information from the historical access users according to the distribution user configuration information, for example, according to the user attribute receiving the distribution information. The information is used to determine the target user, or the target user is determined based on the user attribute information of the specified type in the distribution information, or the target user is determined based on the user attribute information of the specified group in the received distribution information. For another example, the distribution user configuration information is determined by the server according to the number of viewers of the anchor, the duration of the live broadcast, and the like, and the server determines, from the historical access users, the target user that receives the distribution information according to the distribution user configuration information corresponding to the anchor.

In some embodiments, the distribution user configuration information includes, but is not limited to: user attribute information of a user receiving the distribution information; user attribute information of a user who specifies the type information in the distribution information; and receiving the distribution information. User attribute information of the user who specifies the grouping information.

For example, the server determines, among the historical access users, the target users that meet the distribution user configuration information according to information such as the age, gender, and access duration of the user who receives the distribution information. For another example, the distribution user configuration information includes user attribute information of the user who receives the video information in the distribution information, for example, the user attribute information of the age of the user must be 18 years old, and the access time must be half an hour, and the server determines the match according to the historical access user. The target user of the above user attribute information. For another example, the server divides the user into an ordinary user, a resident user, and the like according to the duration of the user watching the broadcast of the anchor, and if the distribution user configuration information includes user attribute information of the user who receives a certain group information in the distribution information, for example, the user is resident. The user, the server determines that the historical access user whose level is the resident user is the target user who receives the group information.

Those skilled in the art should understand that the content of the user configuration information and/or the user attribute information in the foregoing embodiment is only an example, other distribution user configuration information and/or user attribute information appearing in the prior art or in the future, if applicable. This application is also intended to be within the scope of the present application, and is hereby incorporated by reference. In some embodiments, the distribution user configuration information is included in the distribution information. For example, the distribution information to be distributed by the anchor includes a determination rule of the target user who receives the distribution information.

For example, the anchor user equipment transmits the distribution information to be distributed to the server based on the operation instruction of the anchor, and the server receives the distribution information; wherein the distribution information further includes distribution user configuration information of the distribution distribution information that is set by the anchor. For another example, the anchor uploads the material of the related distribution information, and the server generates the distribution information according to the distribution information related material uploaded by the anchor and the distribution user configuration information of the anchor.

In some embodiments, in step S12, the network device determines the target user that receives the distribution information from the historical access users according to the user-related information of the user accessing the history of the anchor. In some embodiments, the user related information includes, but is not limited to: access record information of the historical access user with respect to the anchor; exchange history information of the historical access user with respect to the anchor; the historical access user Relative to the user level information of the anchor; the user level information of the historical access user on the live broadcast platform to which the anchor belongs. For example, the network device determines the target user of the distribution information according to the user-related information of the historical access user of the anchor, such as determining whether the historical access user is the user-related information such as the access record, the exchange record, and the user level of the historical access user. Target users.

For example, the server accesses the access record information of the user according to the history of the anchor, such as whether the access duration meets the access duration threshold, whether the access frequency meets the access frequency threshold, and the like, and determines the target user of the distribution information. For example, the server determines, according to the communication record information of the anchor and the historical access user, for example, the specific content exchanged between the historical access user and the anchor, by performing matching processing on the distribution information and the exchange record information corresponding to different historical access users. The target user who distributes the information; for example, the distribution information relates to the play photo or video of the anchor "Tianzifang" in Shanghai, and the historical visitor and the anchor have exchanged the topic of "Shanghai Tourism", and the historical visitor is determined. The target user who receives the distribution information. For another example, the server accesses the user level information of the user relative to the anchor according to the history of the anchor, such as whether the user level meets the distribution information level threshold, and determines the target user of the distribution information; for example, the server accesses the user according to the historical history of the anchor. The user level information of the platform is used to determine the target user who distributes the information, wherein the user level of the live broadcast platform is generally, but not limited to, determined based on the value of the user's gift.

For another example, the server may further determine, according to the user's access record information, the exchange record information, the user level information of the anchor, and the user level information of the live broadcast platform, whether the user is the target user of the distribution information.

It should be understood by those skilled in the art that the content of the user-related information in the foregoing embodiment is only an example, and other content of the user-related information that appears in the prior art or in the future, if applicable to the present application, should also belong to the protection of the present application. The scope is hereby incorporated by reference.

In some embodiments, the user related information includes user level information of the historical access user relative to the anchor; wherein the method further includes step S14 (not shown), in step S14, according to the historical access The user determines, according to the access record information of the anchor, user level information of the historical access user relative to the anchor. For example, the user level information of the user relative to the anchor may be determined according to the user's access record information, exchange record information, and the like.

For example, the server ranks the user according to the duration of the user's access to the anchor, the frequency of access, the frequency of communication, and the value of the gift. For example, if the access time of the historical access user reaches the access duration threshold, the server evaluates the historical access user. The first-time resident user; if the access time of the historical access user reaches the access duration threshold and the access frequency reaches the access frequency threshold, the server ranks the historical access user as a secondary resident user, if the access time of the historical access user reaches If the access duration threshold, the access frequency reaches the access frequency threshold, and the AC frequency reaches the AC frequency threshold, the server evaluates the historical access user as a three-level resident user. If the access time of the historical access user reaches the access duration threshold, the access frequency reaches the access. When the frequency threshold and the AC frequency reach the AC frequency threshold and the gift value reaches a certain value threshold, the server classifies the historical access user as a four-level resident user.

It should be understood by those skilled in the art that the content of the user level information in the foregoing embodiment is only an example, and other user level information that appears in the prior art or in the future, if applicable to the present application, also belongs to the protection scope of the present application. It is hereby incorporated by reference.

In some embodiments, the access record information of the historical access user with respect to the anchor includes, but is not limited to: accumulated access time information of the historical access user accessing the anchor; and access by the historical access user to the anchor Frequency information; the historical access user accesses the interactive record information of the anchor; and the non-access time information of the last time the historical access user accesses the anchor.

For example, if the access record information is the cumulative access duration of the user accessing the anchor, the server evaluates the level according to the accumulated access time of the historical access user accessing the anchor. For example, if the access time exceeds one hour, the user is rated as a first-level resident user, and the access duration is The user is rated as a second-level resident user for more than ten hours, the user who has visited for more than 50 hours is rated as a third-level resident user, and so on. The high-level rating of the coverage covers the original low-level, and the server determines the historical access of the third-level or higher. The user is the target user who receives the distribution information; for example, if the access record information is the access frequency information and the interaction record information of the user accessing the anchor, the server determines the target user receiving the distribution information according to the frequency of the historical access user access, and the process is as described above. Similar, no longer repeat them. For another example, the server accesses the interactive record information of the anchor according to the historical access user, such as the user's likes in the anchor broadcast, the flowers, the gift, and the like, and determines the target user who receives the distribution information, for example, if the historical access user In the main broadcast live, the praise, the delivery of flowers, the number of gifts to reach the first-level interactive frequency or the value of the first-level interaction value, the server determines that the historical visitor is a first-level resident user; if the historical visitor is in the anchor live broadcast point The number of praises, flowers, and gifts is up to the second-level interaction frequency or the value reaches the second-level interaction value. The server determines that the historical visitor is a second-level resident user. For example, if the historical access user of the anchor recently accesses the anchor for an unreached period of time, the server determines that the user is the target user who receives the distribution information, and sends the online live broadcast reminder of the anchor, the dynamic of the anchor, and the like. .

It should be understood by those skilled in the art that the content of the access record information in the foregoing embodiment is only an example, and other access record information that appears in the prior art or in the future, if applicable to the present application, should also fall within the protection scope of the present application. Therefore, it is hereby incorporated by reference.

In some embodiments, in step S13, if the anchor distribution trigger condition is met, the network device pushes the distribution information to the target user. For example, after the network device obtains the distribution information and determines the target user corresponding to the distribution information, if the anchor distribution trigger condition is met, the network device sends the distribution information to the user equipment corresponding to the target user. In some embodiments, the distribution triggering condition includes, but is not limited to, receiving a distribution instruction of the anchor; the anchor starts a live broadcast; an unvisited duration of the last time the target user accesses the anchor is equal to or greater than a predetermined duration a time threshold; the target user logs in to the live broadcast platform to which the anchor belongs; and reaches an access period of the target user about the live broadcast platform to which the anchor belongs. For example, when the anchor starts to broadcast, the network device sends the distribution information to the user equipment corresponding to the target user; when the target user last accesses the anchor for the access duration equal to or greater than the predetermined time threshold, the network device sends the distribution information to the The user equipment corresponding to the target user; when the target user logs in to the live broadcast platform, the network device sends the distribution information to the user equipment corresponding to the target user; the network device determines the access period of the user about the anchor according to the access time of the user about the anchor. When the target user's access period for the anchor is reached, the network device sends the distribution information to the user equipment corresponding to the target user.

For example, after the server obtains the distribution information and determines the target user corresponding to the distribution information, if the anchor distribution trigger condition is met, the server sends the distribution information to the user equipment corresponding to the target user. For example, if the server receives the distribution instruction sent by the user equipment of the anchor, the server sends the distribution information to the user equipment corresponding to the target user; if the distribution trigger condition includes the anchor starting the live broadcast, when the anchor starts to broadcast, the server will distribute the information. Sending to the user equipment corresponding to the target user; if the distribution trigger condition includes that the target user last accessed the anchor for the access duration is equal to or greater than the predetermined time threshold, then when the target user meets the condition, the server sends the distribution information to the target user. Corresponding user equipment; if the distribution triggering condition includes the target user logging in to the live broadcast platform, when the target user logs in to the live broadcast platform, the server sends the distribution information to the user equipment corresponding to the target user; the server determines the access time according to the user's access time for the anchor. If the distribution triggering condition includes the time when the user reaches the target user's access period for the anchor, the network device sends the distribution information to the target user when the target user's access period for the anchor is reached. Corresponding user equipment.

It should be understood by those skilled in the art that the content of the triggering condition in the foregoing embodiment is only an example, and other distribution triggering conditions that occur in the prior art or in the future, if applicable to the present application, should also fall within the protection scope of the present application. Therefore, it is hereby incorporated by reference.

The present application also provides a computer readable storage medium storing computer code, the method of any of which is performed when the computer code is executed.

The application also provides a computer program product, the method of any of the preceding one being performed when the computer program product is executed by a computer device.

The application also provides a computer device, the computer device comprising:

One or more processors;

a memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method of any of the preceding.

It should be noted that the present application can be implemented in software and/or a combination of software and hardware, for example, using an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present application can be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including related data structures) of the present application can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like. In addition, some of the steps or functions of the present application may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

In addition, a portion of the present application can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or technical solution in accordance with the present application. It should be understood by those skilled in the art that the form of computer program instructions in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., accordingly, the manner in which the computer program instructions are executed by the computer includes but not Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installation. program. Here, the computer readable medium can be any available computer readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media that can be transferred from one system to another by communication signals including, for example, computer readable instructions, data structures, program modules or other data. Communication media can include conductive transmission media such as cables and wires (eg, fiber optics, coaxial, etc.) and wireless (unguided transmission) media capable of propagating energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as modulated data signals in a wireless medium, such as a carrier wave or a similar mechanism, such as embodied in a portion of a spread spectrum technique. The term "modulated data signal" refers to a signal whose one or more features are altered or set in such a manner as to encode information in the signal. Modulation can be analog, digital or hybrid modulation techniques.

The computer readable storage medium may comprise, by way of example and not limitation, vols and non-volatile, implemented in any method or technology for storing information such as computer readable instructions, data structures, program modules or other data. Mobile and non-removable media. For example, a computer readable storage medium includes, but is not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other currently known media or later developed for storage in computer systems Computer readable information/data used.

Herein, an embodiment in accordance with the present application includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering The apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present application.

It is obvious to those skilled in the art that the present application is not limited to the details of the above-described exemplary embodiments, and the present invention can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the invention is defined by the appended claims instead All changes in the meaning and scope of equivalent elements are included in this application. Any reference signs in the claims should not be construed as limiting the claim. In addition, it is to be understood that the word "comprising" does not exclude other elements or steps. A plurality of units or devices recited in the device claims may also be implemented by a unit or device by software or hardware. The first, second, etc. words are used to denote names and do not denote any particular order.

Claims

A method for pushing anchor information to a user, comprising:

Obtaining the distribution information to be distributed by the anchor;

Determining, from a historical access user of the anchor, a target user receiving the distribution information;

Pushing the distribution information to the target user.
The method of claim 1, wherein the determining, from the historical access users of the anchor, the target user receiving the distribution information comprises:

A target user who receives the distribution information is determined from the historical access users of the anchor based on the distribution user configuration information of the anchor.
The method of claim 2, wherein the distributing user configuration information comprises at least one of the following:

User attribute information of the user who receives the distribution information;

Receiving user attribute information of a user of the type information in the distribution information;

User attribute information of a user who specifies the group information in the distribution information.
The method according to claim 2 or 3, wherein said distribution user configuration information is included in said distribution information.
The method of claim 1, wherein the determining, from the historical access users of the anchor, the target user receiving the distribution information comprises:

Determining a target user who receives the distribution information from the historical access users according to user-related information of the history access user of the anchor.
The method of claim 5, wherein the user related information comprises at least one of the following:

The historical access user access record information about the anchor;

The historical access user exchanges record information about the anchor;

User level information of the historical access user relative to the anchor;

The user access level information of the live broadcast platform to which the anchor belongs.
The method of claim 6, wherein the user related information comprises user level information of the historical access user relative to the anchor;

The method further includes:

Determining, according to the access record information of the historical access user about the anchor, user level information of the historical access user relative to the anchor.
The method according to claim 6 or 7, wherein the access record information of the historical access user with respect to the anchor comprises at least one of the following:

The accumulated access time information of the historical access user accessing the anchor;

The historical access user accesses the access frequency information of the anchor;

The historical access user accesses the interactive record information of the anchor;

The last access time information of the anchor is accessed by the historical access user.
The method according to any one of claims 1 to 8, wherein the pushing the distribution information to the target user comprises:

If the distribution trigger condition of the anchor is satisfied, the distribution information is pushed to the target user.
The method of claim 9, wherein the distribution triggering condition comprises at least one of the following:

Receiving a distribution instruction of the anchor;

The anchor starts to broadcast live;

The non-access time length of the last time the target user accesses the anchor is equal to or greater than a predetermined time threshold;

The target user logs in to the live broadcast platform to which the anchor belongs;

Reaching the access period of the target user regarding the live broadcast platform to which the anchor belongs.
A device for pushing anchor information to a user, wherein the device includes:

Processor;

A memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 10.
A computer readable medium comprising instructions which, when executed, cause a system to perform the operations of the method of any one of claims 1 to 10.