CN111178968A - Marketing method and device for online shop and offline shop - Google Patents
Marketing method and device for online shop and offline shop Download PDFInfo
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Abstract
The invention provides a marketing method and a marketing device for an online store and an offline store, which relate to the technical field of data processing, and are used for purchasing a first commodity of a first merchant at the first time by obtaining a first member; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; and when the first distance difference is within the first preset threshold range, sending first invitation information of the first offline shop to the first member, so that the offline shop of the required commodity can be quickly found for the user, and the technical effect of improving the offline shopping experience of the user is achieved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a marketing method and a marketing device for an online shop and an offline shop.
Background
The physical store is a noun appearing after online shopping, for example, panning is a virtual store, a real store is called the physical store, and a popular point that shopping is the physical store, including a real market, a commercial district, a school, a night market, a station dock, a storefront of a playground and a fixed storefront. In the commercial circulation field, the traditional entity shop sales mode and the online marketing propaganda mode are not in a mutual competitive relationship, but are integrated and supplemented with each other. The environment of consumption experience is elaborately created under the online condition, and brand publicity and popularization are well done on the online condition. The consumer can complete virtuous circle of experiencing commodities in the physical store and ordering and purchasing in the online store or the physical store, and finally, the integration and unification of online and offline resources are realized, and the increase of operation is realized.
However, the applicant of the present invention finds that the prior art has at least the following technical problems:
at present, most online stores are provided with physical stores, but the time of users is needed to find the addresses of the physical stores, the commodities operated by the physical stores cannot be known quickly, and the user experience is poor.
Disclosure of Invention
The embodiment of the invention provides a marketing method and a marketing device for an online shop and an offline shop, solves the technical problems that in the prior art, a user needs to spend a large amount of time for searching an entity shop, the requirement for positioning commodities operated by the entity shop cannot be matched with the user exists, and the user experience is poor, achieves the technical effects of saving the user time, quickly finding the offline shop of the required commodities for the user, improving the user offline shopping experience, and realizing the integration of the online shop and the offline shop.
In view of the above problems, the embodiments of the present application are proposed to provide a marketing method and apparatus for an online store and an offline store.
In a first aspect, the present invention provides a marketing method for an online store and an offline store, the method comprising: obtaining a first commodity of a first merchant purchased by a first member at a first time, wherein the first member is a member of the first merchant of a first online platform; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; and when the first distance difference is within the first preset threshold range, sending first invitation information of the first off-line shop to the first member.
Preferably, the method further comprises:
obtaining first destination information of the first member according to the first position information; determining a second distance difference according to the first destination information and the first off-line shop address information; judging whether the second distance difference is within a first preset threshold range; when the second distance difference is within the first preset threshold range, obtaining first marketing activity information of the first off-line shop; determining a first price for the first item from the first marketing campaign information; obtaining a second price for the first member to purchase the first commodity at the first time; determining whether the second price exceeds the first price; and when the second price exceeds the first price, sending first invitation information of the first offline shop to the first member.
Preferably, the method further comprises:
obtaining first destination information of the first member according to the first position information; determining first travel route information according to the first position information and the first destination information; judging whether the first travel route information contains the first off-line shop address information or not; and when the first travel route information contains the address information of the first off-line shop, sending first invitation information of the first off-line shop to the first member.
Preferably, the method further comprises:
obtaining first historical search information for the second online platform; determining first common address information of the first member according to the first historical search information; judging whether a third distance difference between the first common address information and the first off-line shop address information is within the first preset threshold range; and when the third distance difference is within the first preset threshold range, obtaining first navigation information of the first common address information and the first off-line shop address information, and sending the first navigation information and first invitation information of the first off-line shop to the first member.
Preferably, the method further comprises:
obtaining first preference information of the first member; obtaining address information of the second off-line shop according to the first preference information, wherein the second off-line shop and the first off-line shop belong to shops of different commodity categories; judging whether a fourth distance difference between the second off-line shop address information and the first off-line shop address information is within the first preset threshold range; when the fourth distance difference is within the first preset threshold range, obtaining a fifth distance difference between the second off-line shop address information and the first position information; judging whether the fifth distance difference is within the first preset threshold range; and when the fifth distance difference is within the first preset threshold range, sending first invitation information of the first offline shop and second invitation information of the second offline shop to the first member.
In a second aspect, the present invention provides a marketing apparatus for an online store and an offline store, the apparatus comprising:
a first obtaining unit, configured to obtain a first commodity of a first merchant purchased by a first member at a first time, where the first member is a member of the first merchant of a first online platform;
a second obtaining unit, configured to obtain, according to the first commodity, first off-line shop address information of the first merchant, where the first commodity is sold in the first off-line shop;
a third obtaining unit, configured to obtain first location information of the first member, where the first location information is location information of the first member displayed on a second online platform;
a first determination unit configured to determine a first distance difference from the first location information and the first off-line shop address information;
a first judging unit, configured to judge whether the first distance difference is within a first preset threshold range;
a first execution unit, configured to send first invitation information of the first offline store to the first member when the first distance difference is within the first preset threshold range.
Preferably, the apparatus further comprises:
a fourth obtaining unit configured to obtain first destination information of the first member based on the first location information;
a second determination unit for determining a second distance difference from the first destination information and the first off-line shop address information;
a second determination unit configured to determine whether the second distance difference is within a first preset threshold range;
a fifth obtaining unit, configured to obtain first marketing campaign information of the first off-line store when the second distance difference is within the first preset threshold range;
a third determining unit for determining a first price of the first item according to the first marketing campaign information;
a sixth obtaining unit configured to obtain a second price at which the first member purchases the first commodity at the first time;
a third judging unit configured to judge whether the second price exceeds the first price;
a second execution unit, configured to send first invitation information of the first off-line store to the first member when the second price exceeds the first price.
Preferably, the apparatus further comprises:
a seventh obtaining unit configured to obtain first destination information of the first member based on the first location information;
a fourth determination unit configured to determine first travel route information from the first location information and the first destination information;
a fourth judging unit, configured to judge whether the first trip route information includes the first off-line shop address information;
and the third execution unit is used for sending first invitation information of the first off-line shop to the first member when the first travel route information comprises the first off-line shop address information.
Preferably, the apparatus further comprises:
an eighth obtaining unit configured to obtain first history search information of the second online platform;
a fifth determining unit, configured to determine first common address information of the first member according to the first history search information;
a fifth judging unit, configured to judge whether a third distance difference between the first common address information and the first offline shop address information is within the first preset threshold range;
a fourth execution unit, configured to, when the third distance difference is within the first preset threshold range, obtain first navigation information of the first common address information and the first off-line shop address information, and send the first navigation information and first invitation information of the first off-line shop to the first member.
Preferably, the apparatus further comprises:
a ninth obtaining unit configured to obtain first preference information of the first member;
a tenth obtaining unit configured to obtain, from the first preference information, address information of the second off-line shop that belongs to a shop of a different commodity category from the first off-line shop;
a sixth determination unit configured to determine whether a fourth distance difference between the second off-line store address information and the first off-line store address information is within the first preset threshold range;
an eleventh obtaining unit configured to obtain a fifth distance difference between the second off-line shop address information and the first position information when the fourth distance difference is within the first preset threshold range;
a seventh judging unit configured to judge whether the fifth distance difference is within the first preset threshold range;
a fifth execution unit, configured to send, to the first member, first invitation information of the first offline store and second invitation information of the second offline store when the fifth distance difference is within the first preset threshold range.
In a third aspect, the present invention provides a marketing device for an online store and an offline store, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of any one of the above methods when executing the program.
In a fourth aspect, the invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the methods described above.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the marketing method and device of the online shop and the offline shop, a first commodity of a first merchant is purchased by a first member at the first time, wherein the first member is a member of the first merchant of a first online platform; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; when the first distance difference is within the first preset threshold range, first invitation information of the first offline shop is sent to the first member, so that the technical problems that in the prior art, a large amount of time is needed for a user to find the physical shop, the requirement for positioning commodities operated by the physical shop cannot be matched with the user exists, and the user experience is poor are solved, the time of the user is saved, the offline shop of the required commodities can be found for the user quickly, the user offline shopping experience is improved, and the technical effect of fusing the online shop and the offline shop is achieved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
FIG. 1 is a schematic flow chart illustrating a marketing method for an online store and an offline store according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a marketing device of an online store and an offline store in an embodiment of the present invention;
fig. 3 is a schematic structural diagram of another online store and offline store marketing device according to an embodiment of the present invention.
Description of reference numerals: a first obtaining unit 11, a second obtaining unit 12, a third obtaining unit 13, a first determining unit 14, a first judging unit 15, a first executing unit 16, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, and a bus interface 306.
Detailed Description
The embodiment of the invention provides a marketing method and a marketing device for an online store and an offline store, which are used for solving the technical problems that in the prior art, a large amount of time is spent for searching for an entity store by a user, the requirement of positioning commodities operated by the entity store cannot be matched with the user, and the user experience is poor.
The technical scheme provided by the invention has the following general idea: obtaining a first commodity of a first merchant purchased by a first member at a first time, wherein the first member is a member of the first merchant of a first online platform; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; and when the first distance difference is within the first preset threshold range, sending first invitation information of the first offline shop to the first member, so that the time of a user is saved, the offline shop of the required commodity is quickly found for the user, the offline shopping experience of the user is improved, and the technical effect of integrating the online shop and the offline shop is realized.
The technical solutions of the present invention are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present invention are described in detail in the technical solutions of the present application, and are not limited to the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
Fig. 1 is a schematic flow chart of a marketing method for an online store and an offline store according to an embodiment of the present invention. As shown in fig. 1, an embodiment of the present invention provides a marketing method for an online store and an offline store, where the method includes:
step 110: a first member is obtained to purchase a first commodity of a first merchant at a first time, wherein the first member is a member of the first merchant of a first online platform.
Step 120: and obtaining first offline shop address information of the first merchant according to the first commodity, wherein the first offline shop sells the first commodity.
Specifically, a first commodity purchased by a first member at a first time at a first merchant on a first e-commerce platform is obtained, the first e-commerce platform belongs to an online shopping platform, the first merchant belongs to an online store, and the first member is a member registered with the first merchant on the first e-commerce platform. According to the first commodity purchased by the first member, the first commodity information sold at the first off-line shop of the first merchant can be obtained, and the address information of the first off-line shop is further determined. For example, a first member purchases a certain brand of television in a suning shopping online mall before a week, an off-line experience shop of the suning shopping also has the television of the brand, and address information of the off-line experience shop of the suning shopping is obtained.
Step 130: obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform.
Specifically, the first online platform and the second online platform cooperate to obtain the first position information of the first member through the second online platform, wherein the first position information is the current real-time positioning information of the first member. The second online platform is an online platform displaying user position information and having a navigation function, such as a high-grade map, a Baidu map, and the like. For example, a baby who is bought by the first member in the kyoto mall before one week does not wet the baby, and the current first position information of the first member is obtained through the Baidu map according to the cooperation of the kyoto mall and the Baidu map.
Step 140: determining a first distance difference according to the first location information and the first off-line shop address information.
Specifically, a first distance difference between the first position information of the first member and the first offline store address information, which is displayed by the second online platform in step 130, and the shortest route distance, which is not the straight shortest distance between the first position information and the shortest route distance of the first offline store address information, can be calculated. In other words, the distance of the shortest route among the plurality of routes is determined based on the plurality of route information that the second on-line platform can obtain from the first position information to the first off-line shop address information. For example, the Baidu map may show that the first location of the first member is 6km from the shortest route of the off-line store in the Kyoto mall.
Step 150: and judging whether the first distance difference is within a first preset threshold range.
Step 160: and when the first distance difference is within the first preset threshold range, sending first invitation information of the first off-line shop to the first member.
Specifically, a first preset threshold of the first distance difference is set by the first distance difference between the first location information obtained in the above step 150 and the first off-line shop address information, for example, the first preset threshold is set to 8 km. And judging the first distance difference and a first preset threshold value, and sending first invitation information of the first off-line shop to the first member when the first distance difference is within the first preset threshold value range. For example, a first preset threshold is set to be 8km, the first offline store is a kyoto mall, the first location information is a work address of the first member, the shortest distance from the work address of the first member to the nearest kyoto mall is 5km through a Baidu map, that is, the first distance difference is 5km, and the first distance difference is within a first preset threshold range, the offline shop address of the kyoto mall is sent to the first member, and invitation information of the offline store of the kyoto mall is sent to the first member.
Therefore, by the marketing method of the online shop and the offline shop in the embodiment, the first commodity of the first merchant purchased by the first member at the first time can be obtained according to the first commodity, the first offline shop address information of the first merchant is obtained according to the first commodity, the first position information of the first member is obtained according to the second online platform, and further, when it is determined that the first distance difference between the first position information and the first offline shop address information is within the first preset threshold range, the first invitation information of the first offline shop is sent to the first member, so that the offline shop of the required commodity can be quickly found for the user, the online shop and the offline shop can be conveniently moved to the offline shop, the user experience feeling is improved, the integration of the online shop and the offline shop is realized, the shopping is convenient and the user time is saved, thereby solving the problems that in the prior art, a large amount of time is spent by the user in searching the entity shop, and the demand of the commodity which is operated by the positioning entity cannot be matched with the user exists, the user experience is poor.
Furthermore, the data fusion method in this embodiment may also be implemented by combining an Artificial Intelligence technology, wherein Artificial Intelligence (AI) is also called machine Intelligence, which is a subject for researching a computer to simulate some thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, and the like) of a human, and mainly includes a principle that the computer realizes Intelligence, and a computer similar to human brain Intelligence is manufactured, so that the computer can realize higher-level application. The method comprises the following specific steps: obtaining a photo of a first member purchasing a first commodity of a first merchant; inputting a picture of the first commodity into a model, wherein the model is obtained by machine learning training using a plurality of sets of data, and each set of data in the plurality of sets of data comprises: the method comprises the steps that a first member purchases a first commodity of a first merchant, first identification information used for identifying first off-line shop address information of the first merchant with the first commodity, and second identification information used for identifying a first distance difference between first position information of the first member and the first off-line shop address information; acquiring output information of the model, wherein the output information of the model is first invitation information of a first off-line shop sent to a first member; the output information of the model is used for judging whether the first distance difference is within a first preset threshold range, and when the first distance difference is within the first preset threshold range, first invitation information of the first off-line shop is sent to the first member.
Further, the training model in this embodiment is obtained by using machine learning training with multiple sets of data, where machine learning is a way to implement artificial intelligence, and has a certain similarity with data mining, and is also a multi-domain cross subject, and relates to multiple subjects such as probability theory, statistics, approximation theory, convex analysis, and computation complexity theory. Compared with the method for finding mutual characteristics among big data by data mining, the machine learning focuses on the design of an algorithm, so that a computer can learn rules from the data in a whitish manner, and unknown data can be predicted by using the rules.
Further, the method further comprises: obtaining first destination information of the first member according to the first position information; determining a second distance difference according to the first destination information and the first off-line shop address information; judging whether the second distance difference is within a first preset threshold range; when the second distance difference is within the first preset threshold range, obtaining first marketing activity information of the first off-line shop; determining a first price for the first item from the first marketing campaign information; obtaining a second price for the first member to purchase the first commodity at the first time; determining whether the second price exceeds the first price; and when the second price exceeds the first price, sending first invitation information of the first offline shop to the first member.
Specifically, the first destination information is destination address information to which the first member is to arrive from the first location. The method includes the steps of obtaining first destination information of a first member, and calculating a second distance difference between the first destination and a first off-line store address, wherein the second distance difference is the shortest line distance between the first destination and the first off-line store address. And judging whether the second distance difference is within a first preset threshold range, and when the second distance is within the first preset threshold range, obtaining first marketing activity information of the off-line shop, such as full-reduction, discount, second half-price, fortune bag and other marketing activities of the off-line shop. And determining a first price of the first commodity according to the first marketing activity information of the first offline store, namely obtaining whether the first commodity of the first offline store participates in the first marketing activity. And obtaining a second price of the first commodity purchased by the first member at the first time on the E-commerce platform by the first merchant, namely the price of the first commodity purchased by the first member in the online shopping mall. Whether the second price is higher than the first price is compared, that is, whether the price of the first commodity of the off-line shop is cheaper than that of the first commodity of the first shop on the network is judged. And when the second price is higher than the first price, namely the first commodity price of the first offline shop is favorable, sending first invitation information of the first offline shop to the first member.
Further, the method further comprises: obtaining first destination information of the first member according to the first position information; determining first travel route information according to the first position information and the first destination information; judging whether the first travel route information contains the first off-line shop address information or not; and when the first travel route information contains the address information of the first off-line shop, sending first invitation information of the first off-line shop to the first member.
Specifically, by obtaining the first destination information of the first member, determining the first travel route information from the current first position information of the first member to the first destination information according to the second offline platform, if the information of the first destination is input on a degree of freedom map, the first travel route information from the current position of the first member to the first destination is displayed on the degree of freedom map. Further, it is determined whether the first travel route information includes first off-line shop address information, that is, whether the first travel route information is routed to the first off-line shop address information. And when the first travel route information contains the address information of the first off-line shop, sending first invitation information of the first off-line shop to the first member. For example, the destination information of the first member is a work unit address, the first position information is home address information of the first member, the first travel route information is information from the home address to the work unit address, and the offline shop address of the majeri is sent to the first member when the majeri is determined to be in the first travel route.
Further, the method further comprises: obtaining first historical search information for the second online platform; determining first common address information of the first member according to the first historical search information; judging whether a third distance difference between the first common address information and the first off-line shop address information is within the first preset threshold range; and when the third distance difference is within the first preset threshold range, obtaining first navigation information of the first common address information and the first off-line shop address information, and sending the first navigation information and first invitation information of the first off-line shop to the first member.
Specifically, the first history search information is address information of a search that the first member inputs a plurality of times by the platform on the second line. The first historical search information of the second online platform is obtained, and the first common address information of the first member is determined according to the first historical search information of the first member. And calculating and determining a third distance difference between the first common address information and the first off-line shop address information, wherein the third distance difference is the shortest route distance between the first common address information and the first off-line shop address information. And judging whether the third distance difference is within a first preset threshold range, when the third distance difference is within the first preset threshold range, obtaining first navigation information from first common address information on a second online platform to first offline shop address information, and sending the first navigation information and first invitation information of the first offline shop to the first member, so that the first member can conveniently go to the first offline shop.
Further, the method further comprises: obtaining first preference information of the first member; obtaining address information of the second off-line shop according to the first preference information, wherein the second off-line shop and the first off-line shop belong to shops of different commodity categories; judging whether a fourth distance difference between the second off-line shop address information and the first off-line shop address information is within the first preset threshold range; when the fourth distance difference is within the first preset threshold range, obtaining a fifth distance difference between the second off-line shop address information and the first position information; judging whether the fifth distance difference is within the first preset threshold range; and when the fifth distance difference is within the first preset threshold range, sending first invitation information of the first offline shop and second invitation information of the second offline shop to the first member.
Specifically, first preference information of the first member is obtained, wherein the first preference information is information of articles or preference interest information of the first member. And obtaining address information of a second off-line shop according to the first preference information of the first member, wherein the second off-line shop and the first off-line shop belong to shops of different commodity categories. If the first preference of the first member is swimming, the second off-line store is a swimming pool, the first off-line store is a Kamameshi off-line store, and the second off-line store and the first off-line store belong to stores of different commodity categories. A fourth distance difference is calculated from the second off-line store to the first off-line store, wherein the fourth distance difference is a distance from the second off-line store to a shortest line of the first off-line store. And judging whether the fifth distance difference is within a first preset threshold range, and sending first invitation information of the first off-line shop and second invitation information of the second off-line shop to the first member when the fifth distance difference is within the first preset threshold range. For example, the distance difference from the natatorium to the off-line shop of the box horse fresh line is calculated to be 800m, the natatorium and the off-line shop of the box horse fresh line are paved in the same shopping mall, the distance difference from the natatorium to the off-line shop of the box horse fresh line is smaller than a first preset threshold value of 8km, and invitation information of the natatorium and the off-line shop of the box horse fresh line is sent to the first member.
Example two
Based on the same inventive concept as the marketing method of the online store and the offline store in the previous embodiments, the invention also provides a marketing method device of the online store and the offline store, as shown in fig. 2, the device comprises:
a first obtaining unit 11, where the first obtaining unit 11 is configured to obtain a first commodity of a first merchant purchased by a first member at a first time, where the first member is a member of the first merchant of a first online platform;
a second obtaining unit 12, where the second obtaining unit 12 is configured to obtain first offline shop address information of the first merchant according to the first commodity, where the first commodity is sold in the first offline shop;
a third obtaining unit 13, where the third obtaining unit 13 is configured to obtain first location information of the first member, where the first location information is location information of the first member displayed on a second online platform;
a first determination unit 14, the first determination unit 14 being configured to determine a first distance difference based on the first location information and the first off-line shop address information;
a first judging unit 15, where the first judging unit 15 is configured to judge whether the first distance difference is within a first preset threshold range;
a first executing unit 16, wherein the first executing unit 16 is configured to send first invitation information of the first offline shop to the first member when the first distance difference is within the first preset threshold range.
Further, the apparatus further comprises:
a fourth obtaining unit configured to obtain first destination information of the first member based on the first location information;
a second determination unit for determining a second distance difference from the first destination information and the first off-line shop address information;
a second determination unit configured to determine whether the second distance difference is within a first preset threshold range;
a fifth obtaining unit, configured to obtain first marketing campaign information of the first off-line store when the second distance difference is within the first preset threshold range;
a third determining unit for determining a first price of the first item according to the first marketing campaign information;
a sixth obtaining unit configured to obtain a second price at which the first member purchases the first commodity at the first time;
a third judging unit configured to judge whether the second price exceeds the first price;
a second execution unit, configured to send first invitation information of the first off-line store to the first member when the second price exceeds the first price.
Further, the apparatus further comprises:
a seventh obtaining unit configured to obtain first destination information of the first member based on the first location information;
a fourth determination unit configured to determine first travel route information from the first location information and the first destination information;
a fourth judging unit, configured to judge whether the first trip route information includes the first off-line shop address information;
and the third execution unit is used for sending first invitation information of the first off-line shop to the first member when the first travel route information comprises the first off-line shop address information.
Further, the apparatus further comprises:
an eighth obtaining unit configured to obtain first history search information of the second online platform;
a fifth determining unit, configured to determine first common address information of the first member according to the first history search information;
a fifth judging unit, configured to judge whether a third distance difference between the first common address information and the first offline shop address information is within the first preset threshold range;
a fourth execution unit, configured to, when the third distance difference is within the first preset threshold range, obtain first navigation information of the first common address information and the first off-line shop address information, and send the first navigation information and first invitation information of the first off-line shop to the first member.
Further, the apparatus further comprises:
a ninth obtaining unit configured to obtain first preference information of the first member;
a tenth obtaining unit configured to obtain, from the first preference information, address information of the second off-line shop that belongs to a shop of a different commodity category from the first off-line shop;
a sixth determination unit configured to determine whether a fourth distance difference between the second off-line store address information and the first off-line store address information is within the first preset threshold range;
an eleventh obtaining unit configured to obtain a fifth distance difference between the second off-line shop address information and the first position information when the fourth distance difference is within the first preset threshold range;
a seventh judging unit configured to judge whether the fifth distance difference is within the first preset threshold range;
a fifth execution unit, configured to send, to the first member, first invitation information of the first offline store and second invitation information of the second offline store when the fifth distance difference is within the first preset threshold range.
Various modifications and specific examples of the marketing method of the online store and the offline store in the first embodiment of fig. 1 are also applicable to the marketing device of the online store and the offline store in the present embodiment, and through the foregoing detailed description of the marketing method of the online store and the offline store, those skilled in the art can clearly know the implementation method of the marketing device of the online store and the offline store in the present embodiment, so for the sake of brevity of the description, details are not described here.
EXAMPLE III
Based on the same inventive concept as the marketing method of the online store and the offline store in the previous embodiments, the present invention further provides a marketing device of the online store and the offline store, as shown in fig. 3, including a memory 304, a processor 302, and a computer program stored in the memory 304 and running on the processor 302, wherein the processor 302 executes the program to implement the steps of any one of the methods of the marketing methods of the online store and the offline store.
Where in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be the same element, i.e., a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the marketing method of the online store and the offline store in the foregoing embodiments, the present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, realizes the steps of: obtaining a first commodity of a first merchant purchased by a first member at a first time, wherein the first member is a member of the first merchant of a first online platform; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; and when the first distance difference is within the first preset threshold range, sending first invitation information of the first off-line shop to the first member.
In a specific implementation, when the program is executed by a processor, any method step in the first embodiment may be further implemented.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the marketing method and device of the online shop and the offline shop, a first commodity of a first merchant is purchased by a first member at the first time, wherein the first member is a member of the first merchant of a first online platform; obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity; obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform; determining a first distance difference according to the first position information and the first off-line shop address information; judging whether the first distance difference is within a first preset threshold range; when the first distance difference is within the first preset threshold range, first invitation information of the first offline shop is sent to the first member, so that the technical problems that in the prior art, a large amount of time is needed for a user to find the physical shop, the requirement for positioning commodities operated by the physical shop cannot be matched with the user exists, and the user experience is poor are solved, the time of the user is saved, the offline shop of the required commodities can be found for the user quickly, the user offline shopping experience is improved, and the technical effect of fusing the online shop and the offline shop is achieved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (8)
1. A marketing method for an online store and an offline store, the method comprising:
obtaining a first commodity of a first merchant purchased by a first member at a first time, wherein the first member is a member of the first merchant of a first online platform;
obtaining first off-line shop address information of the first merchant according to the first commodity, wherein the first off-line shop sells the first commodity;
obtaining first position information of the first member, wherein the first position information is positioning information of the first member displayed by a second online platform;
determining a first distance difference according to the first position information and the first off-line shop address information;
judging whether the first distance difference is within a first preset threshold range;
and when the first distance difference is within the first preset threshold range, sending first invitation information of the first off-line shop to the first member.
2. The method of claim 1, wherein the method further comprises:
obtaining first destination information of the first member according to the first position information;
determining a second distance difference according to the first destination information and the first off-line shop address information;
judging whether the second distance difference is within a first preset threshold range;
when the second distance difference is within the first preset threshold range, obtaining first marketing activity information of the first off-line shop;
determining a first price for the first item from the first marketing campaign information;
obtaining a second price for the first member to purchase the first commodity at the first time;
determining whether the second price exceeds the first price;
and when the second price exceeds the first price, sending first invitation information of the first offline shop to the first member.
3. The method of claim 1, wherein the method further comprises:
obtaining first destination information of the first member according to the first position information;
determining first travel route information according to the first position information and the first destination information;
judging whether the first travel route information contains the first off-line shop address information or not;
and when the first travel route information contains the address information of the first off-line shop, sending first invitation information of the first off-line shop to the first member.
4. The method of claim 1, wherein the method further comprises:
obtaining first historical search information for the second online platform;
determining first common address information of the first member according to the first historical search information;
judging whether a third distance difference between the first common address information and the first off-line shop address information is within the first preset threshold range;
and when the third distance difference is within the first preset threshold range, obtaining first navigation information of the first common address information and the first off-line shop address information, and sending the first navigation information and first invitation information of the first off-line shop to the first member.
5. The method of claim 1, wherein the method further comprises:
obtaining first preference information of the first member;
obtaining address information of the second off-line shop according to the first preference information, wherein the second off-line shop and the first off-line shop belong to shops of different commodity categories;
judging whether a fourth distance difference between the second off-line shop address information and the first off-line shop address information is within the first preset threshold range;
when the fourth distance difference is within the first preset threshold range, obtaining a fifth distance difference between the second off-line shop address information and the first position information;
judging whether the fifth distance difference is within the first preset threshold range;
and when the fifth distance difference is within the first preset threshold range, sending first invitation information of the first offline shop and second invitation information of the second offline shop to the first member.
6. A marketing device for an online store and an offline store, the marketing device comprising:
a first obtaining unit, configured to obtain a first commodity of a first merchant purchased by a first member at a first time, where the first member is a member of the first merchant of a first online platform;
a second obtaining unit, configured to obtain, according to the first commodity, first off-line shop address information of the first merchant, where the first commodity is sold in the first off-line shop;
a third obtaining unit, configured to obtain first location information of the first member, where the first location information is location information of the first member displayed on a second online platform;
a first determination unit configured to determine a first distance difference from the first location information and the first off-line shop address information;
a first judging unit, configured to judge whether the first distance difference is within a first preset threshold range;
a first execution unit, configured to send first invitation information of the first offline store to the first member when the first distance difference is within the first preset threshold range.
7. An online store and an offline store marketing device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1-5 when executing the program.
8. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 5.
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Application publication date: 20200519 Assignee: Beijing Zhike Interactive Technology Co.,Ltd. Assignor: Shenzhen yunintegral Technology Co.,Ltd. Contract record no.: X2023980038077 Denomination of invention: A marketing method and device for online and offline stores Granted publication date: 20211001 License type: Common License Record date: 20230714 |