CN111028003A - Advertisement pushing system and method based on vending machine network - Google Patents
Advertisement pushing system and method based on vending machine network Download PDFInfo
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- CN111028003A CN111028003A CN201911184285.8A CN201911184285A CN111028003A CN 111028003 A CN111028003 A CN 111028003A CN 201911184285 A CN201911184285 A CN 201911184285A CN 111028003 A CN111028003 A CN 111028003A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0253—During e-commerce, i.e. online transactions
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses an advertisement pushing system and method based on a vending machine network. The system comprises a vending machine network, wherein the vending machine is provided with an order two-dimensional code generation module; the cloud server comprises an information acquisition module, a sales database, an advertisement database and an advertisement pushing module, wherein the advertisement pushing module determines a target commodity code according to order information acquired by the information acquisition module in real time and sales information updated by the sales database in real time, calls a corresponding commodity advertisement according to the advertisement code in the commodity code matching advertisement database, and sends the called commodity advertisement to a mobile terminal used by a user according to user information. The method comprises the following steps: s1: acquiring information; s2: and (3) advertisement pairing: s3: and (5) pushing the advertisement. The advertisement pushing system and method based on the automatic vending machine network have the advantages of stimulating the consumption interest of users and improving the unit forming rate.
Description
Technical Field
The invention relates to the technical field of online sales, in particular to an advertisement pushing system and method based on an automatic vending machine network.
Background
The existing advertisement push based on online sales generally captures the related information of daily browsing content, search keywords and the like of a user to match the advertisement content, and has the defects that: 1. the relevance between the acquisition source of the related information and the consumption habit of the user is not strong, so that the pushed advertisement content cannot arouse the consumption interest of the user; 2. the links of advertisement and order generation are separated, after a user generates interest in advertisement content, a commodity ordering interface corresponding to the advertisement content needs to be found first, ordering is performed again through a new ordering flow, operation is complex, and ordering rate is affected; 3. the advertisement push content based on the vending machine is limited to the types and the quantity of commodities stored in the vending machine, and a user can check various commodities on sale through a window of the vending machine, and the effect of the advertisement push on improving sales volume is not obvious.
Disclosure of Invention
The invention aims to solve the technical problem of overcoming the defects in the prior art and provides an advertisement pushing system and method based on a vending machine network, which can stimulate the consumption interest of users and improve the rate of finished products.
In order to solve the technical problems, the invention adopts the following technical scheme:
an advertisement push system based on a vending machine network, comprising:
the vending machine network comprises a plurality of distributed vending machines, the vending machines are provided with order two-dimensional code generation modules, and the order two-dimensional code generation modules are used for automatically generating order two-dimensional codes according to orders placed on the vending machines by users;
the cloud server comprises an information acquisition module, a sales database, an advertisement database and an advertisement push module,
the information acquisition module acquires a group of order information and user information when the user scans the order two-dimensional code through the mobile terminal, acquires settlement information when the user finishes settlement operation,
the sales database stores commodity codes and commodity sales information of each commodity, the commodity sales information is updated in real time according to settlement information,
the advertisement database stores commodity advertisements, each commodity advertisement is configured with an advertisement code, the advertisement codes and the commodity codes form a one-to-one correspondence relationship,
the advertisement pushing module determines a target commodity code according to the order information acquired by the information acquisition module in real time and the sales information updated by the sales database in real time, calls a corresponding commodity advertisement according to the advertisement code in the commodity code matching advertisement database, and sends the called commodity advertisement to the mobile terminal used by the user according to the user information.
As a further improvement of the above technical solution:
the cloud server also comprises a settlement module, wherein the settlement module generates a settlement page according to the order information acquired by the information acquisition module in real time and sends the generated settlement page to the mobile terminal used by the user according to the user information.
And the advertisement pushing module sends the called commodity advertisement to the mobile terminal used by the user and displays the called commodity advertisement on a settlement page.
The online shopping mall selling system is characterized by further comprising an online shopping mall selling module, the commodity codes stored in the selling database comprise commodity codes of the automatic vending machine network and commodity codes of the online shopping mall selling module, and the commodity selling information stored and updated in the selling database comprises selling information of the automatic vending machine network and selling information of the online shopping mall selling module.
The commodity advertisements stored in the advertisement database comprise commodity advertisements of the automatic vending machine network and commodity advertisements of an online shopping mall sales module.
An advertisement push method based on the advertisement push system comprises the following steps:
s1: acquiring information: when a user scans an order two-dimensional code generated by the vending machine through the mobile terminal, a corresponding group of order information and user information are obtained through the information obtaining module;
s2: and (3) advertisement pairing:
s21: the advertisement pushing module calls the category data of the commodities ordered by the user from the order information;
s22: searching commodity sales information of the same category in a sales database according to the category data;
s23: selecting a pushing target from the searched commodity sales information, and acquiring a commodity code;
s24: matching the commodity code with the advertisement code in the advertisement database, and calling a corresponding commodity advertisement;
s3: and (3) advertisement pushing: and sending the called commodity advertisement to the mobile terminal used by the user according to the user information.
As a further improvement of the above technical solution:
in step S23, the push targets are sorted by sales data in the sales information of the product, and then ranked by sales.
In step S3, a settlement page is generated by the settlement module according to the order information obtained by the information obtaining module in real time, and the generated settlement page is sent to the mobile terminal used by the user according to the user information, the commodity advertisement sent by the advertisement push module is displayed on the settlement page, when the user clicks the commodity advertisement on the settlement page, a corresponding commodity purchase item is automatically added to the settlement page, and the user can directly perform a settlement operation after setting the purchase quantity.
In the step S3, when the user completes the settlement operation, the information acquisition module acquires the settlement information, and the sales database updates the commodity sales information based on the settlement information.
The user is preferred from the vending machine shipment through clicking the commodity advertisement purchase, and the commodity that does not have the deposit in the vending machine adopts the mode delivery of off-line delivery.
Compared with the prior art, the invention has the advantages that:
the advertisement pushing system based on the automatic vending machine network determines the target of advertisement pushing through the order information and the sales information, associates the personal consumption habits with the public consumption habits, enables the pushed advertisement content to more easily arouse the consumption interest of users, and can greatly improve the order rate. The pushed commodity advertisement is displayed on a settlement page, so that a user can conveniently check the commodity advertisement, supplement and modify orders or directly settle accounts. The commodity sales information synthesizes the sales data of the automatic vending machine network and the online shopping mall, and the advertisement database synthesizes the commodity advertisements of the automatic vending machine network and the online shopping mall, so that the commodity advertisement push except the selling commodities of the automatic vending machine network is realized, the range covered by the advertisement information is wider, and the total sales amount can be greatly improved.
The advertisement pushing method of the invention has the technical effects corresponding to the advertisement pushing system, which are not described herein, and in addition, the method also has the following effects: the push targets are selected according to sales volume ranking, hot sales commodities in the near term can be recommended to the user, the information requirements of general consumers are met, and the promotion of the unit rate is remarkably improved. The user can directly check the commodity advertisement, supplement and modify the order and settle accounts on the settlement page, thereby greatly simplifying the procedure of supplementing and submitting the order. The automatic vending machine and the offline delivery are combined, the goods delivery mode based on the advertisement pushing method is optimized, and a shared platform is built for offline retail and online sales.
Drawings
Fig. 1 is a schematic structural diagram of an advertisement delivery system based on a vending machine network according to the present invention.
Fig. 2 is a flowchart of an advertisement delivery method according to the present invention.
Illustration of the drawings:
1. a network of vending machines; 100. a vending machine; 101. an order two-dimension code generating module; 2. a cloud server; 200. an information acquisition module; 210. a sales database; 220. an advertisement database; 230. an advertisement push module; 240. a settlement module; 3. a mobile terminal; 4. and (5) selling the module in the online shopping mall.
Detailed Description
The invention is described in further detail below with reference to the figures and specific examples.
As shown in fig. 1, the advertisement push system based on the network of vending machines of this embodiment includes:
the vending machine network 1 comprises a plurality of distributed vending machines 100, the vending machines 100 are provided with an order two-dimensional code generation module 101, and the order two-dimensional code generation module 101 is used for automatically generating order two-dimensional codes according to orders placed on the vending machines 100 by users;
the cloud server 2 comprises an information acquisition module 200, a sales database 210, an advertisement database 220 and an advertisement push module 230,
the information acquiring module 200 acquires a set of order information and user information when the user scans the order two-dimensional code through the mobile terminal 3, acquires settlement information when the user completes a settlement operation,
the sales database 210 stores commodity codes of respective commodities, and commodity sales information, which is updated in real time according to settlement information,
the advertisement database 220 stores commodity advertisements, each of which is configured with advertisement codes, the advertisement codes and the commodity codes form a one-to-one correspondence relationship,
the advertisement push module 230 determines a target commodity code according to the order information acquired by the information acquisition module 200 in real time and the sales information updated by the sales database 210 in real time, calls a corresponding commodity advertisement according to the advertisement code in the commodity code pairing advertisement database 220, and sends the called commodity advertisement to the mobile terminal 3 used by the user according to the user information.
The advertisement pushing system based on the automatic vending machine network determines the target of advertisement pushing through the order information and the sales information, associates the personal consumption habits with the public consumption habits, enables the pushed advertisement content to more easily arouse the consumption interest of users, and can greatly improve the order rate.
In this embodiment, the cloud server 2 further includes a settlement module 240, the settlement module 240 generates a settlement page according to the order information acquired by the information acquisition module 200 in real time, and sends the generated settlement page to the mobile terminal 3 used by the user according to the user information, and the advertisement push module 230 sends the called commodity advertisement to the mobile terminal 3 used by the user and displays the commodity advertisement on the settlement page, so that the user can conveniently view the commodity advertisement, supplement and modify the order, or directly settle accounts.
In this embodiment, the online mall sales module 4 is further included, the commodity codes stored in the sales database 210 include the commodity codes of the vending machine network 1 and the commodity codes of the online mall sales module 4, the commodity sales information stored and updated by the sales database 210 includes the sales information of the vending machine network 1 and the sales information of the online mall sales module 4, and the commodity advertisements stored in the advertisement database 220 include the commodity advertisements of the vending machine network 1 and the commodity advertisements of the online mall sales module 4, so that the commodity advertisement delivery of the vending machine network 1 except for the sold commodities is realized, the range covered by the advertisement information is wider, and the total sales amount can be greatly increased.
The advertisement pushing method of the embodiment of the invention has the flow shown in fig. 2, and specifically comprises the following steps:
s1: acquiring information: when a user scans an order two-dimensional code generated by the vending machine 100 through the mobile terminal 3, a corresponding group of order information and user information are acquired through the information acquisition module 200;
s2: and (3) advertisement pairing:
s21: the advertisement pushing module 230 calls the category data of the order goods sent by the user from the order information;
s22: searching the sales database 210 for the sales information of the same item by using the item data;
s23: selecting a pushing target from the searched commodity sales information, and acquiring a commodity code;
s24: the commodity code is paired with the advertisement code in the advertisement database 220, and a corresponding commodity advertisement is called;
s3: and (3) advertisement pushing: the retrieved commercial advertisement is transmitted to the mobile terminal 3 used by the user based on the user information.
In this embodiment, in step S23, sorting is performed according to sales data in the commodity sales information, and then push targets are selected according to the sales ranking, so that hot-sold commodities in the near term can be recommended to the user, which more meets the information requirements of general consumers, and has a significant effect on increasing the yield.
In this embodiment, in step S3, the settlement module 240 generates a settlement page according to the order information acquired by the information acquisition module 200 in real time, and transmits the generated settlement page to the mobile terminal 3 used by the user according to the user information, and the advertisement of the commodity transmitted by the advertisement push module 230 is displayed on the settlement page. The user can directly check the commodity advertisement, supplement and modify the order and settle accounts on the settlement page, thereby greatly simplifying the procedure of supplementing and submitting the order.
In this embodiment, in step S3, when the user completes the settlement operation, the information obtaining module 200 obtains the settlement information, and the sales database 210 updates the product sales information according to the settlement information, thereby ensuring the accuracy of the product sales information in the sales database 210.
In this embodiment, the user preferentially delivers the purchased goods from the vending machine 100 by clicking the goods advertisement, and the goods that are not stored in the vending machine 100 are delivered by offline delivery. The automatic vending machine and the offline delivery are combined, the goods delivery mode based on the advertisement pushing method is optimized, and a shared platform is built for offline retail and online sales.
The following takes the actual purchasing process of the user as an example to further explain the present invention:
when a user selects and purchases a bottle of brand a beverage on the vending machine 100, the vending machine 100 generates an order two-dimensional code, the user scans the order two-dimensional code through the mobile terminal 3, the information obtaining module 200 obtains a corresponding group of order information and user information, and the advertisement pushing module 230 calls the type data of the order commodity of the user from the order information: and beverage, namely searching the sales information of beverage commodities in the sales database 210, selecting the commodities with the sales volume ranked in the third place, namely the brand B, the brand C and the brand D as a pushing target, acquiring corresponding commodity codes, matching the commodity codes with the advertisement codes in the advertisement database 220, calling the commodity advertisements of the brand B, the brand C and the brand D, and sending the called commodity advertisements to the mobile terminal 3 used by the user according to the user information, wherein the commodities of the brand D are only sold in a shopping mall online. The settlement page is generated by the settlement module 240 according to the order information acquired by the information acquisition module 200 in real time, the generated settlement page is transmitted to the mobile terminal 3 used by the user according to the user information, the commodity advertisement transmitted by the advertisement push module 230 is displayed on the settlement page, the user clicks the commodity advertisement of the brand C and the brand D on the settlement page, then the commodity purchase item of the brand C is automatically added on the settlement page, the user sets the quantity of the brand C to be one bottle, the quantity of the brand D is one, and directly executes the settlement operation, the user pays and buys the brand A beverage bottle and the brand C beverage bottle from the vending machine 100, one brand D beverage is bought from the online shopping mall, and the one brand D beverage is transmitted to the user designated address in a way of offline distribution.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above-described embodiments. Modifications and variations that may occur to those skilled in the art without departing from the spirit and scope of the invention are to be considered as within the scope of the invention.
Claims (10)
1. An advertisement push system based on a vending machine network, comprising:
the vending machine network (1) comprises a plurality of scattered vending machines (100), wherein the vending machines (100) are provided with an order two-dimensional code generation module (101), and the order two-dimensional code generation module (101) is used for automatically generating an order two-dimensional code according to an order placed by a user on the vending machines (100);
the cloud server (2) comprises an information acquisition module (200), a sales database (210), an advertisement database (220) and an advertisement push module (230),
the information acquisition module (200) acquires a group of order information and user information when the user scans the order two-dimensional code through the mobile terminal (3), acquires settlement information when the user finishes settlement operation,
the sales database (210) stores commodity codes and commodity sales information of each commodity, the commodity sales information is updated in real time according to settlement information,
the advertisement database (220) stores commodity advertisements, each commodity advertisement is configured with an advertisement code, the advertisement codes and the commodity codes form a one-to-one correspondence relationship,
the advertisement pushing module (230) determines a target commodity code according to the order information acquired by the information acquisition module (200) in real time and the sales information updated by the sales database (210) in real time, calls a corresponding commodity advertisement according to the advertisement code in the commodity code pairing advertisement database (220), and sends the called commodity advertisement to the mobile terminal (3) used by the user according to the user information.
2. The advertisement push system based on the vending machine network according to claim 1, wherein the cloud server (2) further includes a settlement module (240), and the settlement module (240) generates a settlement page according to the order information acquired by the information acquisition module (200) in real time and transmits the generated settlement page to the mobile terminal (3) used by the user according to the user information.
3. The advertisement push system based on the vending machine network as claimed in claim 2, wherein the advertisement push module (230) transmits the called commercial advertisement to the mobile terminal (3) used by the user and displays the commercial advertisement on the settlement page.
4. The vending machine network-based advertisement push system according to any one of claims 1 to 3, further comprising an online mall sales module (4), wherein the goods codes stored in the sales database (210) include the goods codes of the vending machine network (1) and the goods codes of the online mall sales module (4), and the goods sales information stored and updated in the sales database (210) include the sales information of the vending machine network (1) and the sales information of the online mall sales module (4).
5. The vending machine network-based advertisement push system according to claim 4, wherein the commercial advertisements stored by the advertisement database (220) include commercial advertisements of the vending machine network (1) and commercial advertisements of the online mall sales module (4).
6. An advertisement push method based on the advertisement push system according to any one of claims 1 to 5, characterized by comprising the steps of:
s1: acquiring information: when a user scans an order two-dimensional code generated by the vending machine (100) through the mobile terminal (3), a corresponding group of order information and user information are acquired through the information acquisition module (200);
s2: and (3) advertisement pairing:
s21: the advertisement pushing module (230) calls the category data of the order goods sent by the user from the order information;
s22: searching the sales database (210) for the sales information of the same item by using the item data;
s23: selecting a pushing target from the searched commodity sales information, and acquiring a commodity code;
s24: the commodity code is matched with the advertisement code in the advertisement database (220), and a corresponding commodity advertisement is called;
s3: and (3) advertisement pushing: the retrieved commercial advertisement is transmitted to a mobile terminal (3) used by the user based on the user information.
7. The advertisement push method according to claim 6, wherein in the step S23, the push targets are selected by sorting according to sales data in the sales information of the goods and ranking according to sales.
8. The advertisement distribution method according to claim 7, wherein in the step S3, a settlement page is generated by the settlement module (240) based on the order information acquired by the information acquisition module (200) in real time, the generated settlement page is transmitted to the mobile terminal (3) used by the user based on the user information, the commodity advertisement transmitted by the advertisement distribution module (230) is displayed on the settlement page, when the user clicks the commodity advertisement on the settlement page, the corresponding commodity purchase item is automatically added to the settlement page, and the settlement operation can be directly performed after the user sets the purchase quantity.
9. The advertisement distribution method according to claim 8, wherein in step S3, when the user completes the settlement operation, the information acquisition module (200) acquires settlement information, and the sales database (210) updates the sales information of the product based on the settlement information.
10. The advertisement push method according to claim 9, wherein the user preferentially releases the purchased goods from the vending machine (100) by clicking the goods advertisement, and goods that are not reserved in the vending machine (100) are delivered by offline delivery.
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| CN201911184285.8A CN111028003A (en) | 2019-11-27 | 2019-11-27 | Advertisement pushing system and method based on vending machine network |
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