CN112529617A - Coupon pushing method, system, equipment and storage medium - Google Patents
Coupon pushing method, system, equipment and storage medium Download PDFInfo
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- 235000019219 chocolate Nutrition 0.000 description 1
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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Abstract
The invention discloses a coupon pushing method, a coupon pushing system, coupon pushing equipment and a coupon pushing storage medium, wherein the method comprises the following steps: generating a commodity coupon when a commodity settlement request is received; acquiring user order information according to the commodity settlement request; and pushing the commodity coupons matched with the user order information to the user. The method and the device solve the problems that the conventional way for pushing the coupons by merchants is not targeted and the repurchase rate of customers is difficult to improve, realize targeted pushing of the product coupons to users, and are beneficial to promoting the consumption enthusiasm of the users.
Description
Technical Field
The invention relates to the technical field of electronic commerce, in particular to a coupon pushing method, a coupon pushing system, coupon pushing equipment and a coupon pushing storage medium.
Background
With the development and popularization of the internet and smart phones, the sales promotion mode of merchants is developed from the previous single mode to the diversified direction, and the coupon pushing mode among the sales promotion modes of the merchants is an effective marketing means of a plurality of merchants.
At present, a plurality of merchants push commodity coupons irregularly to registered customers, such as old customers, member customers and the like, so that the customers can receive the coupon push information without purchasing enough commodities, the coupon push information received by a user side is flooded, the normal life of the users is influenced, the customers feel tired to the merchants sending the coupon push information gradually, and the reputation of the merchants is influenced to a great extent. Therefore, the mode of pushing the coupons by the current merchant is not targeted, and the buyback rate of the customers is difficult to improve.
Disclosure of Invention
The embodiment of the application aims to solve the problems that the existing mode of pushing the coupons by merchants is not targeted and the buyback rate of customers is difficult to improve by providing a method, a system, equipment and a storage medium for pushing the coupons.
The embodiment of the application provides a coupon pushing method, which comprises the following steps:
generating a commodity coupon when a commodity settlement request is received;
acquiring user order information according to the commodity settlement request;
and pushing the commodity coupons matched with the user order information to the user.
In one embodiment, the generating the merchandise coupon includes:
acquiring sales information of various types of commodities;
and generating commodity coupons associated with various types of commodities according to the sales information.
In one embodiment, the user order information includes a purchase time;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information comprises the following steps:
determining a time interval corresponding to the purchase time;
determining a time pushing rule through the time interval based on a first preset mapping relation;
and pushing the commodity coupons suitable for the time interval to the user according to the time pushing rule.
In one embodiment, the user order information further includes location characteristics of a self-service point of sale;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
determining a position pushing rule corresponding to the placement position of the self-service point of sale according to a second preset mapping relation and the position characteristics;
and pushing commodity coupons suitable for the placement positions of the self-service selling points to the user according to the position pushing rules.
In an embodiment, the user order information further includes purchased goods;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
acquiring a matched commodity matched with the purchased commodity;
and pushing the commodity coupon of the matched commodity to the user.
In an embodiment, the pushing, to a user, a product coupon matched with the user order information according to the user order information further includes:
acquiring a historical transaction client group which purchases the purchased commodities; the historical trading customer group comprises a plurality of historical trading customers;
and pushing the commodity coupon of the preferred commodity of at least one historical transaction client to the user.
In an embodiment, the user order information further includes user information;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
acquiring a historical transaction log of the user according to the user information, and determining preferred commodities of the user according to the historical transaction log;
and pushing commodity coupons of the same type as the preferred commodities of the user to the user.
In addition, to achieve the above object, the present invention further provides a coupon push system, including:
the coupon generating module is used for generating the commodity coupon when receiving the commodity settlement request;
the information acquisition module is used for acquiring user order information according to the commodity settlement request;
and the coupon sending module is used for pushing the commodity coupon matched with the user order information to the user.
In addition, to achieve the above object, the present invention further provides a coupon pushing method and apparatus, including: the device comprises a memory, a processor and a coupon pushing program which is stored on the memory and can run on the processor, wherein the coupon pushing program realizes the steps of the coupon pushing method when being executed by the processor.
In addition, to achieve the above object, the present invention also provides a storage medium having stored thereon a coupon push program, which when executed by a processor, implements the steps of the coupon push method described above.
The technical scheme of the coupon pushing method, the system, the device and the storage medium provided in the embodiment of the application at least has the following technical effects or advantages:
due to the adoption of the technical scheme that the commodity coupon is generated when the commodity settlement request is received, the user order information is obtained according to the commodity settlement request, and the commodity coupon matched with the user order information is pushed to the user, the problems that the conventional way of pushing the coupon by a merchant is not targeted and the purchase return rate of a customer is difficult to improve are solved, the commodity coupon is pushed to the user in a targeted manner, and the consumption enthusiasm of the user is facilitated.
Drawings
FIG. 1 is a schematic diagram of a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a coupon pushing method according to a first embodiment of the present invention;
FIG. 3 is a flowchart illustrating a coupon pushing method according to a second embodiment of the present invention;
FIG. 4 is a flowchart illustrating a coupon pushing method according to a third embodiment of the present invention;
FIG. 5 is a flowchart illustrating a coupon pushing method according to a fourth embodiment of the present invention;
FIG. 6 is a flowchart illustrating a coupon pushing method according to a fifth embodiment of the present invention;
FIG. 7 is a flowchart illustrating a coupon pushing method according to a sixth embodiment of the present invention;
FIG. 8 is a flowchart illustrating a coupon pushing method according to a seventh embodiment of the present invention;
fig. 9 is a functional block diagram of a coupon push system according to the present invention.
Detailed Description
For a better understanding of the above technical solutions, exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The invention provides a coupon pushing device. As shown in fig. 1, fig. 1 is a schematic structural diagram of a hardware operating environment according to an embodiment of the present invention.
It should be noted that fig. 1 is a schematic structural diagram of a hardware operating environment of the coupon pushing device.
As shown in fig. 1, the coupon pushing device may include: a processor 1001, such as a CPU, a memory 1005, a user interface 1003, a network interface 1004, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the coupon pushing device may further include an RF (Radio Frequency) circuit, a sensor, an audio circuit, a WiFi module, and the like.
Those skilled in the art will appreciate that the configuration of the coupon delivery device shown in FIG. 1 is not intended to be limiting of the coupon delivery device, and may include more or fewer components than shown, or some components in combination, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a storage medium, may include therein an operating system, a network communication module, a user interface module, and a coupon push program. The operating system is a program for managing and controlling hardware and software resources of the coupon pushing device, and the operation of the coupon pushing program and other software or programs.
In the coupon pushing device shown in fig. 1, the user interface 1003 is mainly used for connecting a terminal and performing data communication with the terminal; the network interface 1004 is mainly used for the background server and performs data communication with the background server; the processor 1001 may be used to invoke a coupon push program stored in the memory 1005.
In this embodiment, the coupon pushing device includes: a memory 1005, a processor 1001, and a coupon push program stored on the memory and executable on the processor, wherein:
when the processor 1001 calls the coupon push program stored in the memory 1005, the following operations are performed:
generating a commodity coupon when a commodity settlement request is received;
acquiring user order information according to the commodity settlement request;
and pushing the commodity coupons matched with the user order information to the user.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
acquiring sales information of various types of commodities;
and generating commodity coupons associated with various types of commodities according to the sales information.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
the user order information comprises purchase time;
determining a time interval corresponding to the purchase time;
determining a time pushing rule through the time interval based on a first preset mapping relation;
and pushing the commodity coupons suitable for the time interval to the user according to the time pushing rule.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
the user order information further comprises position characteristics of the self-service point of sale;
determining a position pushing rule corresponding to the placement position of the self-service point of sale according to a second preset mapping relation and the position characteristics;
and pushing commodity coupons suitable for the placement positions of the self-service selling points to the user according to the position pushing rules.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
the user order information also comprises purchased commodities;
acquiring a matched commodity matched with the purchased commodity;
and pushing the commodity coupon of the matched commodity to the user.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
acquiring a historical transaction client group which purchases the purchased commodities; the historical trading customer group comprises a plurality of historical trading customers;
and pushing the commodity coupon of the preferred commodity of at least one historical transaction client to the user.
When the processor 1001 calls the coupon pushing program stored in the memory 1005, the following operations are also performed:
the user order information also comprises user information;
acquiring a historical transaction log of the user according to the user information, and determining preferred commodities of the user according to the historical transaction log;
and pushing commodity coupons of the same type as the preferred commodities of the user to the user.
Embodiments of the present invention provide embodiments of a coupon push method, and it should be noted that although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order different from that shown or described herein, and the coupon push method is applied to a self-service point, which may be a physical self-service apparatus or a physical unmanned store, a physical self-service apparatus such as a self-service vending machine, a vending machine, and the like.
As shown in fig. 2, in a first embodiment of the present application, a coupon pushing method of the present application includes the following steps:
step S210: when a commodity settlement request is received, a commodity coupon is generated.
In this embodiment, the product settlement request at least includes a product settlement instruction, an instruction for triggering coupon generation, and user order information. The user selects to finish the commodity to be purchased, and triggers the commodity settlement request to be sent out after the commodity settlement is selected on the settlement interface. Specifically, a commodity settlement request is received, settlement is performed on commodities purchased by a user according to a commodity settlement instruction, and commodity coupons of all unsold commodities are generated according to an instruction for triggering coupon generation. Wherein, the discount quotas of the product coupons of different types of unsold products are different.
Step S220: and acquiring user order information according to the commodity settlement request.
In this embodiment, after receiving the product settlement request, the user order information is obtained through the product settlement request. Specifically, when the user purchasing the goods is an unregistered user or a user not logging in a registered account, the user order information includes a purchase time when the user purchases the goods, a location characteristic of the self-service point of sale, and the purchased goods. When the user who purchases the goods is the user who logs in the registered account, the user order information includes the purchase time when the user purchases the goods, the location characteristics of the self-service point of sale, the purchased goods, and the user information.
Step S230: and pushing the commodity coupons matched with the user order information to the user.
In this embodiment, after the user order information is acquired, a commodity coupon matched with the purchase time, the position characteristics of the self-service point of sale, the purchased commodity and the user information in the user order information is pushed to the user. The position characteristics of the self-service vending points are the types of places where the self-service vending points are placed, and the types of places comprise schools, office buildings, traffic passenger stations and the like. The purchase time, the location characteristics of the self-service point of sale, the purchased goods and the user information respectively correspond to a way of pushing the product coupons.
According to the technical scheme, the commodity coupon is generated when the commodity settlement request is received, the user order information is obtained according to the commodity settlement request, and the commodity coupon matched with the user order information is pushed to the user, so that the commodity coupon is pushed to the user in a targeted manner, and the consumption enthusiasm of the user is promoted.
As shown in fig. 3, in a second embodiment of the present application, a coupon pushing method of the present application includes the following steps:
step S211: sales information of each type of goods is acquired.
In this embodiment, the sales information may include commodity sales volumes and/or commodity sales speeds of various types of commodities, and sales volumes of various types of commodities are obtained through the commodity sales volumes and/or commodity sales speeds of various types of commodities, the sales volumes are arranged in the self-service point-of-sale distribution area, the sales volumes of various commodities sold by all self-service points are arranged in the self-service point-of-sale distribution area in the same place type, the sales volumes of various commodities sold by all self-service points are arranged, the sales volumes of various commodities sold by one or more self-service points are arranged in the self-service point-of-sale distribution area in the same place type, and the like.
Step S212: and generating commodity coupons associated with various types of commodities according to the sales information.
In the present embodiment, product coupons are set for products sold in accordance with the sales volume ranking of each type of product. For example, according to the sales volume arrangement of various commodities sold by the self-service vending points under the same placement position in the self-service vending point placement area, commodities which are arranged in front of and/or behind the sales arrangement of each self-service vending point are selected, and commodity coupons are set for the commodities which are arranged in front of and/or behind the sales arrangement of each self-service vending point respectively.
Specifically, the set commodity coupons have different preferential lines, and the preferential lines can be determined according to the sales ranking of various commodities. If the sales rate of the carbonated beverage is higher, the coupon for the carbonated beverage is discounted by 95, and the discount amount of the coupon for the carbonated beverage is 0.05 times of the selling price of the carbonated beverage. If the selling amount of the breakfast type biscuits is low, 88 folds are made for the breakfast type biscuits, and the preferential amount of the breakfast type biscuit coupon is 0.12 times of the selling price of the breakfast type biscuits. Furthermore, the commodity coupons can be set for specific commodities according to the sales volume of the specific commodities. If the sale amount of the cola is higher, the cola is folded by 95; the water soluble is low in sales amount and is 85-fold for water dissolution.
According to the technical scheme, the technical means of acquiring the sales information of each type of commodity and generating the commodity coupon associated with each type of commodity according to the sales information is adopted, so that the method and the system are beneficial to attracting customers and improving the commodity sales volume.
As shown in fig. 4, in the third embodiment of the present application, when the user order information includes a purchase time, step S230 specifically includes the following steps:
step S2311: and determining a time interval corresponding to the purchase time.
In the present embodiment, 24 hours of each day are divided into a plurality of different time intervals and consumption periods, such as breakfast, lunch, dinner, and the like, in advance, and each consumption period corresponds to one time interval. For example, the time interval corresponding to breakfast is 6-10 o 'clock, the time interval corresponding to lunch is 10-14 o' clock, the time interval corresponding to afternoon tea is 14-17 o 'clock, and the time interval corresponding to supper is 17-21 o' clock. Specifically, the time interval to which the purchase time belongs can be determined by the purchase time when the user purchases the product. For example, the purchase time is 12: 36, the purchase time belongs to the time interval corresponding to lunch.
Step S2312: and determining a time pushing rule through the time interval based on the first preset mapping relation.
In this embodiment, there are multiple time pushing rules, and associating one of the time intervals with one of the time pushing rules establishes a first preset mapping relationship between the time intervals and the time pushing rules. When the time interval is determined, the time push rule associated with the time interval may be determined. The commodity coupons suitable for different time intervals can be pushed for the user through different time pushing rules.
Step S2313: and pushing the commodity coupons suitable for the time interval to the user according to the time pushing rule.
In this embodiment, if a time push rule is determined by a time interval, a product coupon applicable to the current time interval is pushed to the user according to the determined time push rule. For example, if the current time interval corresponds to breakfast and the user purchases bread, the coupon for soymilk, breakfast biscuits, and other goods suitable for breakfast may be pushed to the user. The current time interval corresponds to afternoon tea, and when a user purchases coffee, commodity coupons such as milk tea coupons and chocolate coupons suitable for being used as afternoon tea are pushed to the user.
According to the technical scheme, the time interval corresponding to the purchase time is determined, the time pushing rule is determined through the time interval based on the first preset mapping relation, and the commodity coupon applicable to the time interval is pushed to the user according to the time pushing rule, so that the commodity coupon is pushed to the user according to the time interval, and the consumption of the user is stimulated.
As shown in fig. 5, in the fourth embodiment of the present application, when the user order information includes a location characteristic of a self-service point, the step S230 further includes the following steps:
step S2321: and determining a position pushing rule corresponding to the placement position of the self-service point of sale according to a second preset mapping relation and the position characteristics.
In this embodiment, the location characteristics of the self-service point of sale are associated with the machine ID of the self-service point of sale, and the location where the self-service point of sale is placed can be determined by identifying the machine ID, and to which type of location the location where the self-service point of sale is placed belongs. The machine ID is automatically generated after the self-service selling points are placed, a plurality of self-service selling points placed on the same position can be distinguished, namely the machine ID of each self-service selling point is unique, three self-service selling points are placed on the same position, the machine IDs of the three self-service selling points are different, and the machine ID of the self-service selling point in the user order information can be used for acquiring which self-service selling point is transacted with a customer.
Specifically, the location push rules are multiple, and a second preset mapping relationship between a location type and a location push rule is established by associating one location type with one location push rule. When the location of the self-service point of sale is determined to which venue type, the location push rule associated with the venue type can be determined.
Step S2322: and pushing commodity coupons suitable for the placement positions of the self-service selling points to the user according to the position pushing rules.
In this embodiment, the items sold by the self-service point of sale are related to consumer groups in the type of venue to which the placement location belongs. For example, the self-service point of sale A is placed at a traffic passenger station, the traffic passenger station is a place where people come and go, the goods with large consumer demand at the place can be food, water and the like, and after the user purchases the goods at the self-service point of sale A, at least a mineral water coupon is pushed to the user. For another example, the self-service point of sale B is placed in an M-business building, the M-business building belongs to an office building, the consumer group in the M-business building belongs to office workers, and the commodity with a large demand may be coffee, milk tea, etc., and when the user purchases the commodity on the self-service point of sale B, the user is at least pushed with a coffee coupon.
According to the technical scheme, the place type of the current position of the user is determined according to the position characteristics of the self-service point of sale, the position pushing rule is obtained through the place type based on the second preset mapping relation, and the commodity coupon suitable for the place type is pushed to the user according to the position pushing rule, so that the commodity coupon is pushed to the user according to the place type of the user, and the consumption of the user is stimulated.
As shown in fig. 6, in the fifth embodiment of the present application, when the user order information further includes a purchased commodity, the step S230 further includes the following steps:
step S2331: and acquiring a matched commodity matched with the purchased commodity.
In this embodiment, matched commodities are preset for each commodity to be sold, such as spicy strips, milk, mineral water and the like matched with biscuits; the instant noodles are matched with mineral water, cooked eggs, cooked chicken legs, cooked chicken wings and the like. Specifically, according to the purchased commodities in the user order information, matching commodities matched with the purchased commodities are obtained.
Step S2332: and pushing the commodity coupon of the matched commodity to the user.
In this embodiment, according to a collocation type product collocated with a purchased product, a product coupon of the collocation type product is obtained, and then the product coupon of the collocation type product is pushed to a user. For example, when the user purchases instant noodles, a commodity coupon of cooked chicken legs is pushed for the user.
According to the technical scheme, the technical means of obtaining the matched commodities matched with the purchased commodities and pushing the commodity coupons of the matched commodities to the user are adopted, so that the commodity coupons of the matched commodities matched with the purchased commodities are preferentially pushed to the user, and the user can be stimulated to purchase more commodities.
As shown in fig. 7, in the sixth embodiment of the present application, step S230 further includes the following steps:
step S2341: acquiring a historical transaction client group which purchases the purchased commodities; the historical trading customer group comprises a plurality of historical trading customers.
In the present embodiment, a historical transaction customer group who purchased a purchased commodity is acquired through the purchased commodity. The historical trading customer group comprises a plurality of historical trading customers, and the historical trading customers are previous customers who purchased the purchased commodities. Specifically, the registered account number of each previous customer who purchased the purchased commodity is obtained through the historical transaction record of the purchased commodity, then the transaction information of each previous customer when purchasing the commodity is obtained through the registered account number of each previous customer, and then the preferred commodity of each previous customer is determined according to the transaction information of each previous customer when purchasing the commodity.
Step S2342: and pushing the commodity coupon of the preferred commodity of at least one historical transaction client to the user.
In the embodiment, the commodity which is purchased by each previous customer for the most times is searched according to the transaction information of each time that each previous customer purchases the commodity, the commodity which is purchased by at least one previous customer for the most times is used as the preference commodity of the previous customer, and then the commodity coupon of the preference commodity of the previous customer is pushed to the user.
According to the technical scheme, the historical transaction client group which purchases the purchased commodities is acquired; the historical trading customer group comprises a plurality of historical trading customers, and a technical means of pushing commodity coupons of preferred commodities of at least one historical trading customer to a user realizes the prediction of the consumption preference of the user and is beneficial to promoting commodity sale through the consumption preference of the user.
As shown in fig. 8, in the seventh embodiment of the present application, when the user order information further includes user information, step S230 specifically includes the following steps:
step S2351: and acquiring a historical transaction log of the user according to the user information, and determining the preferred commodities of the user according to the historical transaction log.
In this embodiment, when the user who purchases the product is a user who logs in the registered account, the user information in the user order information is acquired, and the historical transaction log of the user is acquired according to the user information. The historical transaction log is the transaction records of commodities purchased by the user before, and comprises the purchase times of various types of commodities, the purchase times of specific commodities in the same type of commodities, and the like. Specifically, one type of commodity with the largest purchase frequency is selected from the purchase frequencies of the commodities of various types contained in the historical transaction log as a preference commodity of the user; or selecting the specific commodity with the largest purchase frequency from the purchase frequency of the specific commodities contained in the historical transaction log as the preference commodity of the user. For example, the historical transaction log includes carbonated beverages, instant noodles, and mineral water. The number of times of purchasing carbonated beverages is 10, the number of times of purchasing instant noodles is 6, and the number of times of purchasing mineral water is 20, then the carbonated beverages are used as the preference commodities of users; or the historical transaction log comprises the snow Bill, the ice black tea and the force frame. The number of purchases of the sprite is 17, the number of purchases of the ice black tea is 14, and the number of purchases of the force frame is 10, the sprite is used as the preferred commodity of the user.
Step S2352: and pushing commodity coupons of the same type as the preferred commodities of the user to the user.
Specifically, after the preferred commodities of the user are obtained from the historical transaction log of the user, the commodity coupons of the same type as the preferred commodities of the user are pushed to the user. If the preference commodity of the user is the snow Bill, the commodity coupons of the commodities such as Maurida, Qixi, Jianlibao and the like are pushed to the user.
According to the technical scheme, the technical means that the historical transaction log of the user is obtained according to the user information, the preferred commodity of the user is determined according to the historical transaction log, and the commodity coupon of the same type as the preferred commodity of the user is pushed to the user are adopted, so that the preferred commodity is pushed to the user, and the stimulation of the consumption of the user is facilitated.
In the above embodiments, the ways of pushing the commodity coupons to the user by the self-service selling points in the same placement position are different, and the pushing rule of the commodity coupons of each self-service selling point can be set by self-definition. For example, the pushing rule of the product coupon at each self-service point may be one pushing rule, or a combination of two or more pushing rules, and the like, and the present invention is not limited in particular.
For example, a first floor lobby of an M-business building, for example, which belongs to an office building, places a self-service point a, a self-service point B, and a self-service point C. And the self-service point A only pushes the commodity coupons suitable for the time intervals to the user according to the time pushing rules based on the purchase time. Or determining a pushing rule based on one of the position characteristics of the self-service point of sale, the purchased commodities and the user information, and pushing the commodity coupons to the user.
And the self-service point B pushes commodity coupons suitable for the time interval to the user according to the time pushing rule and pushes commodity coupons of matched commodities to the user based on the purchasing time and the purchased commodities. The method for pushing the commodity coupons of the matched commodities to the users by adopting the time pushing rule can be used for pushing the commodity coupons at the same time; or setting the push priority, for example, pushing the product coupon of the matched type product first, and pushing the product coupon according to the purchase time after the matched type product is sold out. Similarly, the self-service point B may also perform matching of the product coupons based on any other two information in the user order information, and may perform pushing in a priority manner, simultaneously perform pushing, and the like.
And the self-service point C adopts corresponding pushing rules to push commodity coupons to the user based on the purchasing time, the position characteristics of the self-service point, the purchased commodities and other information in the user order information. The method comprises the steps of pushing the commodity coupons to the users at the same time by adopting pushing rules corresponding to three or more than three kinds of information in the user order information, or setting priorities for the pushing rules corresponding to all the information in the user order information, and then pushing the commodity coupons according to the priority sequence.
Further, when the commodities sold by the self-service point of sale include new commodities newly pushed out, one or more self-service points in the same place or the place type of the place where different places belong can be set to push only the commodity coupons of the new commodities. Or, when the product coupons are pushed according to the corresponding pushing rules in the above embodiments, the product coupons of the new products are preferentially pushed or the product coupons of the new products and the product coupons of other products are pushed simultaneously. The pushing rule of the product coupon of the new product can also be set in a self-defined manner, and the invention is not limited to this.
It should be noted that, in the above embodiments, if there is a product sold out in the self-service point of sale, the product coupon corresponding to the sold-out product is not pushed any more.
As shown in fig. 9, the present application provides a coupon push system, including:
a coupon generation module 310 for generating a product coupon when receiving a product settlement request;
an information obtaining module 320, configured to obtain user order information according to the commodity settlement request;
and the coupon sending module 330 is configured to push a commodity coupon matched with the user order information to the user.
Further, the coupon generating module 310 includes:
a first acquisition unit for acquiring sales information of each type of goods;
and a coupon generating unit for generating product coupons associated with the respective types of products based on the sales information.
Further, the user order information includes a purchase time, and the coupon sending module 330 includes:
the first determining unit is used for determining a time interval corresponding to the purchase time;
the second determining unit is used for determining a time pushing rule through the time interval based on the first preset mapping relation;
and the first pushing unit is used for pushing the commodity coupons suitable for the time interval to the user according to the time pushing rule.
Further, the user order information further includes a location characteristic of a self-service point of sale, and the coupon sending module 330 further includes:
the third determining unit is used for determining the place type of the placement position of the self-service point of sale according to the position characteristics;
and the second pushing unit is used for pushing the commodity coupons suitable for the placement positions of the self-service selling points to the user according to the position pushing rules.
Further, the user order information further includes purchased goods, and the coupon sending module 330 further includes:
the quantity counting unit is used for acquiring a matched commodity matched with the purchased commodity;
and the third pushing unit is used for pushing the commodity coupon of the collocation type commodity to the user.
Further, the coupon sending module 330 further includes:
a second acquisition unit, configured to acquire a historical transaction client group that purchased the purchased commodity; the historical trading customer group comprises a plurality of historical trading customers;
and the fourth pushing unit is used for pushing at least one commodity coupon of the preferred commodity of the historical transaction client to the user.
Further, the user order information further includes user information, and the coupon sending module 330 further includes:
the third acquisition unit is used for acquiring a historical transaction log of the user according to the user information and determining the preference commodity of the user according to the historical transaction log;
and the fifth pushing unit is used for pushing the commodity coupon with the same type as the preferred commodity of the user to the user.
The specific implementation of the coupon pushing system of the present invention is substantially the same as the embodiments of the coupon pushing method described above, and will not be described herein again.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be noted that in the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A coupon pushing method is characterized by comprising the following steps:
generating a commodity coupon when a commodity settlement request is received;
acquiring user order information according to the commodity settlement request;
and pushing the commodity coupons matched with the user order information to the user.
2. The method of claim 1, wherein the generating a merchandise coupon comprises:
acquiring sales information of various types of commodities;
and generating commodity coupons associated with various types of commodities according to the sales information.
3. The method of claim 1, wherein the user order information includes a purchase time;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information comprises the following steps:
determining a time interval corresponding to the purchase time;
determining a time pushing rule through the time interval based on a first preset mapping relation;
and pushing the commodity coupons suitable for the time interval to the user according to the time pushing rule.
4. The method of claim 1, wherein the user order information further comprises a location characteristic of a self-service point;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
determining a position pushing rule corresponding to the placement position of the self-service point of sale according to a second preset mapping relation and the position characteristics;
and pushing commodity coupons suitable for the placement positions of the self-service selling points to the user according to the position pushing rules.
5. The method of claim 1, wherein the user order information further comprises purchased goods;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
acquiring a matched commodity matched with the purchased commodity;
and pushing the commodity coupon of the matched commodity to the user.
6. The method of claim 5, wherein the pushing the commodity coupon matched with the user order information to the user according to the user order information further comprises:
acquiring a historical transaction client group which purchases the purchased commodities; the historical trading customer group comprises a plurality of historical trading customers;
and pushing the commodity coupon of the preferred commodity of at least one historical transaction client to the user.
7. The method of claim 1, wherein the user order information further comprises user information;
the pushing of the commodity coupon matched with the user order information to the user according to the user order information further comprises:
acquiring a historical transaction log of the user according to the user information, and determining preferred commodities of the user according to the historical transaction log;
and pushing commodity coupons of the same type as the preferred commodities of the user to the user.
8. A coupon push system, comprising:
the coupon generating module is used for generating the commodity coupon when receiving the commodity settlement request;
the information acquisition module is used for acquiring user order information according to the commodity settlement request;
and the coupon sending module is used for pushing the commodity coupon matched with the user order information to the user.
9. A coupon push device, comprising: memory, processor and coupon push program stored on the memory and executable on the processor, which when executed by the processor implements the steps of the coupon push method according to any of claims 1-7.
10. A storage medium, characterized in that a coupon push program is stored thereon, which when executed by a processor implements the steps of the coupon push method according to any one of claims 1 to 7.
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| CN202011396685.8A CN112529617A (en) | 2020-12-03 | 2020-12-03 | Coupon pushing method, system, equipment and storage medium |
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| CN202011396685.8A CN112529617A (en) | 2020-12-03 | 2020-12-03 | Coupon pushing method, system, equipment and storage medium |
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