CN107451836A - A kind of configurable coupon distribution method based on consumer consumption behavior under line - Google Patents
A kind of configurable coupon distribution method based on consumer consumption behavior under line Download PDFInfo
- Publication number
- CN107451836A CN107451836A CN201610373693.8A CN201610373693A CN107451836A CN 107451836 A CN107451836 A CN 107451836A CN 201610373693 A CN201610373693 A CN 201610373693A CN 107451836 A CN107451836 A CN 107451836A
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- CN
- China
- Prior art keywords
- reward voucher
- configurable
- service end
- coupon
- distribution method
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
Abstract
The present invention relates to a kind of configurable coupon distribution method based on consumer consumption behavior under line, including step：S1：Reward voucher is formulated in service end, and configures the commercial articles line production sales information for meeting reward voucher hair coupon part；S2：Shops's POS cashier's machines send merchandise sales flowing water information when completing to merchandise, to service end；S3：Service end sends reward voucher when the merchandise sales flowing water information for judging to receive meets the hair coupon part of reward voucher to user corresponding to the merchandise sales flowing water information.Compared with prior art, the present invention accurately launches reward voucher by consumption recording information under line, configurable hair certificate strategy, the dispensing of reward voucher can be made more meaningful, while reduce unnecessary preferential dispensing, be easy to improve profit, shops's POS cashier's machines are when completing to merchandise simultaneously, commercial articles line production sales information just is sent to service end, all dispensings are built upon on the basis of true consumption, and marketing is more accurate.
Description
Technical field
The present invention relates to O2O marketing domains, more particularly, to it is a kind of based under line consumer consumption behavior it is configurable preferential
Certificate distribution method.
Background technology
At present, there is serious challenge in Brand Marketing：The efficiency that conventional advertisement mediums arrive at target customer declines increasingly, causes
Producer fast and effective can not implement for some strategy to segment market；Being sold sales field progressively turns into the main path propagated：Very
More consumers can make purchase decision in shop, and metropolitan most of resident at least goes once to be sold sales field weekly；Price is adjusted
Whole rival follows up at once：Producer prints news flash by retailer and promoted, and rival is at once according to your price plan
Its strategy is slightly adjusted, effect caused by your strategy is had a greatly reduced quality；Promotion can substantially reduce rate of gross profit, due to all
Client uses unified price reduction strategy, cannot be distinguished by treating that price sensitivity is not high, needs what is attracted with exceptional price strategy
Non-user and rival user, cause profit to decline；Sales promotion information can not timely and accurately be delivered to purchase decision power
Client, price reduction information is transmitted by modes such as news flashes, substantial amounts of information transmission to non-targeted client, causes to waste；Using promotion
Member carries out promotion to interesting client, can only touch the client near sales promotion person, and has substantial amounts of purchase substitute or competing
The client for striving opponent's product does not reach.
By this method, for specific target customers, there is provided personalized promotion, to loyal user, rival
User, potential user are respectively adopted specific promotion method and attract user, be really achieved promotion increase new user, the market share and
The target of profit.It is maintained at old user and obtains lasting profit with it；The marketing group for keeping frequent customer here is constantly provided by system
Close, there is provided the loyalty of client；Promotional cost is controlled, is more effectively promoted using resource, sales promotion information is passed in time
The policymaker of purchase.Concealed promotion strategy, your not readily apparent promotion method and particular content of rival, different ground
Area OR gate shop uses different promotion pattern.
The content of the invention
It is an object of the present invention to overcome the above-mentioned drawbacks of the prior art and provide one kind is based on user under line
The configurable coupon distribution method of consumer behavior.
A kind of configurable coupon distribution method based on consumer consumption behavior under line, including step：
S1：Reward voucher is formulated in service end, and configures the commercial articles line production sales information for meeting reward voucher hair coupon part；
S2：Shops's POS cashier's machines send merchandise sales flowing water information when completing to merchandise, to service end；
S3：Service end when judging that the merchandise sales flowing water information that receives meets the hair coupon part of the reward voucher, to
User corresponding to the merchandise sales flowing water information sends reward voucher.
The commercial articles line production sales information includes：Commodity code, Brand code, category code, commodity amount and commodity gold
Volume.
In the step S2 shops's POS cashier's machines complete merchandise when, to service end send merchandise sales flowing water information and
CUSTOMER ID, service end sends reward voucher by CUSTOMER ID to corresponding user in the step S3.
The CUSTOMER ID includes member's Card Type and member's card number, and user electronics ID is stored with the service end,
And member's Card Type and member's card number information bound in electronic user ID,
Service end retrieves member's Card Type and the user electronics ID corresponding to member's card number, and based on user's electronics ID to
User sends reward voucher.
Reward voucher hair coupon part specifically includes the one or more of following constraint：
Comprising/exclude bar code set, comprising/exclude Brand code collection close, comprising/exclude commodity code set,
Comprising/exclude category code collection conjunctions, quantity section, amount of money section, whether member, comprising/exclude the set of member's card number, payment class
Type.
The reward voucher hair coupon part comprises at least：Comprising/bar code set is excluded, and include/exclusion commodity product
Board code collection is closed.
The reward voucher hair coupon part comprises at least：Comprising/exclude bar code set, quantity section and comprising/row
Except Brand code collection is closed.
The purpose of the present invention can be achieved through the following technical solutions：
Compared with prior art, the present invention has advantages below：
1) reward voucher is accurately launched by consumption recording information under line, configurable hair certificate strategy, can made preferential
The dispensing of certificate is more meaningful, while reduces unnecessary preferential dispensing, is easy to improve profit, while shops's POS cashier's machines are complete
Into during transaction, commercial articles line production sales information just is sent to service end, all dispensings are built upon on the basis of true consumption, are sought
Pin is more accurate.
2) bar code, coding of this brand etc. are set in coupon part is sent out in combination, the loyalty of brand can be quickly found out
Client.
3) bar code, coding of competition brand etc. are set in coupon part is sent out in combination, purchase competition can be quickly found out
The client of opponent's product.
4) associated bar code, coding etc. are set in coupon part is sent out in combination, potential client can be quickly found out.
5) by combining configurable method, the client of particular purchased behavior can be quickly found out, such as：By including competition
The bar code of opponent's product, the bar code of this brand article is excluded, the product for having bought rival can be found, but do not buy brand business certainly
Oneself product customer, give special preferential strategy.
6) member's card number under electronic user ID binding lines is passed through, it is possible to achieve the rapid precipitation of user profile on line under line
Accumulation, realize on line with the intercommunication under line, reduce information interchange cost, improve marketing efficiency.
Brief description of the drawings
Fig. 1 is the key step schematic flow sheet of the present invention；
Fig. 2 is the network architecture schematic diagram of invention；
Wherein：1st, shops POS cashier's machines, 2, service end, 3, coupon printer.
Embodiment
The present invention is described in detail with specific embodiment below in conjunction with the accompanying drawings.The present embodiment is with technical solution of the present invention
Premised on implemented, give detailed embodiment and specific operating process, but protection scope of the present invention is not limited to
Following embodiments.
A kind of configurable coupon distribution method based on consumer consumption behavior under line, as shown in figure 1, including step：
S1：Reward voucher is formulated in service end 2, and configures the commercial articles line production sales information for meeting reward voucher hair coupon part；
S2：Shops's POS cashier's machines 1 send merchandise sales flowing water information when completing to merchandise, to service end 2；
S3：Service end 2 is when the merchandise sales flowing water information for judging to receive meets the hair coupon part of reward voucher, to the business
User corresponding to product sale flowing water information sends reward voucher.
As shown in Fig. 2 the realization of this method needs following equipment：
1st, shops POS cashier's machines 1, there is the basic function of POS, and possesses and know and the function of line interface.
2nd, shops's scanner, scan can give after reward voucher it is corresponding preferential；
3rd, service end 2, for receiving shops's POS POSs by knowing the sale stream sended over and line interface program
Water, and according to the lock onto target crowd for the hair coupon part that configuration flexibly can be combined, and generate reward voucher.
4th, coupon printer 3, user's print out coupons.
Commercial articles line production sales information includes：Commodity code, Brand code, category code, commodity amount and goods amount.
Shops POS cashier's machines 1 send merchandise sales flowing water information and use when completing to merchandise to service end 2 in step S2
Family identification code, service end 2 sends reward voucher by CUSTOMER ID to corresponding user in step S3, and reward voucher is preferably that electronics is excellent
Favour certificate, CUSTOMER ID include member's Card Type and member's card number, user electronics ID, and the electronics are stored with service end 2
Member's Card Type and member's card number information bound in ID, service end 2 are retrieved corresponding to member's Card Type and member's card number
User electronics ID, and based on user's electronics ID to user send reward voucher.
Reward voucher hair coupon part specifically includes the one or more of following constraint：Comprising/exclude bar code set, bag
Containing/exclude Brand code collection close, comprising/exclude commodity code set, comprising/exclude the conjunction of category code collection, quantity section, the amount of money
Section, whether member, comprising/exclude member's card number set, type of payment.
Preferably, reward voucher hair coupon part comprises at least：Comprising/bar code set is excluded, and include/exclusion commodity
Brand code collection is closed, and more has choosing, and reward voucher hair coupon part comprises at least：Comprising/exclude bar code set, quantity section, with
And comprising/exclude the conjunction of Brand code collection.
Claims (7)
- A kind of 1. configurable coupon distribution method based on consumer consumption behavior under line, it is characterised in that including step：S1：Reward voucher is formulated in service end, and configures the commercial articles line production sales information for meeting reward voucher hair coupon part；S2：Shops's POS cashier's machines send merchandise sales flowing water information when completing to merchandise, to service end；S3：Service end is when the merchandise sales flowing water information for judging to receive meets the hair coupon part of the reward voucher, to the business User corresponding to product sale flowing water information sends reward voucher.
- 2. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 1, its It is characterised by, the commercial articles line production sales information includes：Commodity code, Brand code, category code, commodity amount and commodity gold Volume.
- 3. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 1, its Be characterised by, in the step S2 shops's POS cashier's machines complete merchandise when, to service end send merchandise sales flowing water information and CUSTOMER ID, service end sends reward voucher by CUSTOMER ID to corresponding user in the step S3.
- 4. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 3, its It is characterised by, the reward voucher is electronic coupons, and the CUSTOMER ID includes member's Card Type and member's card number, the clothes Business is stored with user electronics ID, and member's Card Type and member's card number information bound in electronic user ID in end,User electronics ID corresponding to service end retrieval member's Card Type and member's card number, and user's electronics ID is based on to user Send reward voucher.
- 5. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 2, its It is characterised by, reward voucher hair coupon part specifically includes the one or more of following constraint：Comprising/exclude bar code set, comprising/exclude Brand code collection close, comprising/exclude commodity code set, comprising/ Exclude category code collection conjunctions, quantity section, amount of money section, whether member, comprising/exclusion member's card number set, type of payment.
- 6. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 5, its It is characterised by, the reward voucher hair coupon part comprises at least：Comprising/bar code set is excluded, and include/exclusion commodity product Board code collection is closed.
- 7. a kind of configurable coupon distribution method based on electronic ticket consumption information under line according to claim 5, its It is characterised by, the reward voucher hair coupon part comprises at least：Comprising/exclude bar code set, quantity section and comprising/ Brand code collection is excluded to close.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610373693.8A CN107451836A (en) | 2016-05-31 | 2016-05-31 | A kind of configurable coupon distribution method based on consumer consumption behavior under line |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610373693.8A CN107451836A (en) | 2016-05-31 | 2016-05-31 | A kind of configurable coupon distribution method based on consumer consumption behavior under line |
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| Publication Number | Publication Date |
|---|---|
| CN107451836A true CN107451836A (en) | 2017-12-08 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610373693.8A Pending CN107451836A (en) | 2016-05-31 | 2016-05-31 | A kind of configurable coupon distribution method based on consumer consumption behavior under line |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109711906A (en) * | 2019-01-10 | 2019-05-03 | 哈步数据科技(上海)有限公司 | A kind of distribution method and system of favor information |
| CN112232876A (en) * | 2018-07-18 | 2021-01-15 | 口口相传(北京)网络技术有限公司 | Accurate marketing method and device based on user scene attribute information |
| CN112529617A (en) * | 2020-12-03 | 2021-03-19 | 深圳友宝科斯科技有限公司 | Coupon pushing method, system, equipment and storage medium |
-
2016
- 2016-05-31 CN CN201610373693.8A patent/CN107451836A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112232876A (en) * | 2018-07-18 | 2021-01-15 | 口口相传(北京)网络技术有限公司 | Accurate marketing method and device based on user scene attribute information |
| CN112232876B (en) * | 2018-07-18 | 2024-03-22 | 口口相传(北京)网络技术有限公司 | Accurate marketing method and device based on user scene attribute information |
| CN109711906A (en) * | 2019-01-10 | 2019-05-03 | 哈步数据科技(上海)有限公司 | A kind of distribution method and system of favor information |
| CN112529617A (en) * | 2020-12-03 | 2021-03-19 | 深圳友宝科斯科技有限公司 | Coupon pushing method, system, equipment and storage medium |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20171208 |
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| WD01 | Invention patent application deemed withdrawn after publication |