CN110503467A - A kind of cross-platform consumer demographics' acquisition methods and device - Google Patents
A kind of cross-platform consumer demographics' acquisition methods and device Download PDFInfo
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- CN110503467A CN110503467A CN201910751351.9A CN201910751351A CN110503467A CN 110503467 A CN110503467 A CN 110503467A CN 201910751351 A CN201910751351 A CN 201910751351A CN 110503467 A CN110503467 A CN 110503467A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The invention discloses a kind of cross-platform consumer demographics' acquisition methods and device, which comprises obtains the first interaction mode of the first platform；According to first interaction mode, the first interaction crowd is obtained；The first label information is obtained according to the first interaction crowd；The second label information of the first interaction crowd is obtained from the second platform according to first label information；According to the first interaction crowd and second label information, the second interaction mode is obtained, wherein the probability of transaction of second interaction mode is higher than first interaction mode；The second interaction crowd is obtained according to second interaction mode.Reach and chosen by cross-platform interaction mode, can rapidly and efficiently identify the technical effect of target group that is interactive high and meeting marketing direction.
Description
Technical field
This application involves technical field of information processing, more particularly to a kind of cross-platform consumer demographics' acquisition methods and dress
It sets.
Background technique
With the rapid development of network, e-commerce platform has become the indispensable a part of people's life and work,
The marketing mode based on e-commerce is divided into active push type and interactive at this stage, to obtain target consumer crowd's progress
Orientation marketing.
But present inventor during technical solution, has found the above-mentioned prior art extremely in realizing the embodiment of the present application
It has the following technical problems less:
Marketing mode in the prior art is can not effectively to obtain effective and high probability of transaction customers based on identical platform
Body leads to the lasting purchase of client or recommends the probability of purchase relatively low.
Apply for content
The embodiment of the present application is existing to solve by providing a kind of cross-platform consumer demographics' acquisition methods and device
Marketing mode in technology is can not effectively to be obtained effective and high probability of transaction customer group based on identical platform, be led to client
Lasting purchase or recommend the relatively low technical problem of probability of purchase.
To solve the above-mentioned problems, in a first aspect, the embodiment of the present application provides a kind of cross-platform consumer demographics obtains
Take method, which comprises obtain the first interaction mode of the first platform；According to first interaction mode, first is obtained
Interaction crowd；The first label information is obtained according to the first interaction crowd；According to first label information from the second platform
Obtain the second label information of the first interaction crowd；According to the first interaction crowd and second label information, obtain
Obtain the second interaction mode, wherein the probability of transaction of second interaction mode is higher than first interaction mode；According to described second
Interaction mode obtains the second interaction crowd.
Preferably, second mark for obtaining the first interaction crowd from the second platform according to first label information
Sign information, comprising: obtain the second platform account information of the first interaction crowd；According to the second platform account information,
Obtain tag set of the first interaction crowd based on second platform；Second mark is obtained from the tag set
Sign information.
Preferably, the second platform account information for obtaining the first interaction crowd, comprising: it is mutually moving to obtain first
The identity information of group；According to the identity information, obtains and described first interact the of crowd by the way that the identity information is registered
Two platform account informations.
Preferably, described according to the first interaction crowd and second label information, obtain the second interaction mode, packet
Include: second platform includes the first social platform, the second social platform；According to first social platform and second society
Platform is handed over, interaction mode set is obtained；Second interaction mode is obtained from the interaction mode set.
Preferably, described that second interaction mode is obtained from the interaction mode set, comprising: to obtain the interaction
The probability of transaction of each interaction mode in mode set；Obtain the probability of transaction of first interaction mode；According to the first interaction side
The probability of transaction of formula is filtered the interaction mode, and the second interaction mode is stated in acquisition.
Preferably, described to be filtered according to the predetermined probability of transaction threshold value to the interaction mode, acquisition states second mutually
Flowing mode, comprising: judge the interaction mode probability of transaction whether be more than first interaction mode probability of transaction；If described
The probability of transaction of interaction mode is more than the probability of transaction of first interaction mode, determines that the interaction mode is the second interaction mode.
Second aspect, the embodiment of the present application also provides a kind of cross-platform consumer demographics' acquisition device, described devices
Include:
First obtains unit, the first obtains unit are used to obtain the first interaction mode of the first platform；
Second obtaining unit, second obtaining unit are used to that it is mutually moving to obtain first according to first interaction mode
Group；
Third obtaining unit, the third obtaining unit are used to obtain the first label letter according to the first interaction crowd
Breath；
4th obtaining unit, the 4th obtaining unit are used to obtain institute from the second platform according to first label information
State the second label information of the first interaction crowd；
5th obtaining unit, the 5th obtaining unit are used to be believed according to the first interaction crowd and second label
Breath obtains the second interaction mode, wherein the probability of transaction of second interaction mode is higher than first interaction mode；
6th obtaining unit, the 6th obtaining unit are used to obtain second according to second interaction mode mutually moving
Group.
Preferably, described device further include:
7th obtaining unit, the 7th obtaining unit are used to obtain the second platform account letter of the first interaction crowd
Breath；
8th obtaining unit, the 8th obtaining unit are used for according to the second platform account information, obtain described the
One interaction tag set of the crowd based on second platform；
9th obtaining unit, the 9th obtaining unit from the tag set for obtaining the second label letter
Breath.
Preferably, described device further include:
Tenth obtaining unit, the tenth obtaining unit are used to obtain the identity information of the first interaction crowd；
11st obtaining unit, the 11st obtaining unit are used to obtain according to the identity information and pass through the body
The second platform account information of the first interaction crowd of part information registering.
Preferably, described device further include:
12nd obtaining unit, the 12nd obtaining unit include the first social platform, for second platform
Two social platforms；According to first social platform and second social platform, interaction mode set is obtained；
13rd obtaining unit, the 13rd obtaining unit is for obtaining described second from the interaction mode set
Interaction mode.
Preferably, described device further include:
14th obtaining unit, the 14th obtaining unit is for obtaining each interaction mode in the interaction mode set
Probability of transaction；
15th obtaining unit, the 15th obtaining unit are used to obtain the probability of transaction of first interaction mode；
16th obtaining unit, the 16th obtaining unit is used for the probability of transaction according to first interaction mode, right
The interaction mode is filtered, and the second interaction mode is stated in acquisition.
Preferably, described device further include:
First judging unit, first judging unit are used to judge whether the probability of transaction of the interaction mode to be more than described
The probability of transaction of first interaction mode；
First determination unit, if probability of transaction of first determination unit for the interaction mode is more than described first
The probability of transaction of interaction mode determines that the interaction mode is the second interaction mode.
The third aspect, the embodiment of the present application also provides a kind of cross-platform consumer demographics' acquisition device, including storage
Device, processor and storage on a memory and the computer program that can run on a processor, the processor execution journey
The first interaction mode for obtaining the first platform is performed the steps of when sequence；According to first interaction mode, the first interaction is obtained
Crowd；The first label information is obtained according to the first interaction crowd；It is obtained according to first label information from the second platform
The second label information of the first interaction crowd；According to the first interaction crowd and second label information, the is obtained
Two interaction modes, wherein the probability of transaction of second interaction mode is higher than first interaction mode；According to second interaction
Mode obtains the second interaction crowd.
Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, are stored thereon with computer
Program, the program perform the steps of the first interaction mode for obtaining the first platform when being executed by processor；According to described first
Interaction mode obtains the first interaction crowd；The first label information is obtained according to the first interaction crowd；According to first mark
Label information obtains the second label information of the first interaction crowd from the second platform；According to the first interaction crowd and described
Second label information obtains the second interaction mode, wherein the probability of transaction of second interaction mode is higher than the first interaction side
Formula；The second interaction crowd is obtained according to second interaction mode.
Said one or multiple technical solutions in the embodiment of the present application at least have following one or more technology effects
Fruit:
The embodiment of the present application is by providing a kind of cross-platform consumer demographics' acquisition methods and device, the method packet
It includes: obtaining the first interaction mode of the first platform；According to first interaction mode, the first interaction crowd is obtained；According to described
First interaction crowd obtains the first label information；According to first label information from the second platform obtain described first mutually it is moving
The second label information of group；According to the first interaction crowd and second label information, the second interaction mode is obtained,
In, the probability of transaction of second interaction mode is higher than first interaction mode；Second is obtained according to second interaction mode
Interaction crowd.Solving marketing mode in the prior art is that can not effectively obtain effectively based on identical platform and probability of transaction is high
Customer group, lead to the lasting purchase of client or recommend the relatively low technical problem of probability of purchase.Reached by across
Platform interdynamic mode is chosen, and can rapidly and efficiently identify the technology effect of target group that is interactive high and meeting marketing direction
Fruit.
Above description is only the general introduction of technical scheme, in order to better understand the technological means of the application,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects, features and advantages of the application can
It is clearer and more comprehensible, below the special specific embodiment for lifting the application.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of cross-platform consumer demographics' acquisition methods in the embodiment of the present invention；
Fig. 2 is a kind of structural schematic diagram of cross-platform consumer demographics' acquisition device in the embodiment of the present invention；
Fig. 3 is the structural schematic diagram of another cross-platform consumer demographics' acquisition device in the embodiment of the present invention.
Description of symbols: first obtains unit 11, the second obtaining unit 12, third obtaining unit 13, the 4th obtains list
Member 14, the 5th obtaining unit 15, the 6th obtaining unit 16, bus 300, receiver 301, processor 302, transmitter 303, storage
Device 304, bus interface 306.
Specific embodiment
The embodiment of the present application provides a kind of cross-platform consumer demographics' acquisition methods and device, solves the prior art
In marketing mode be that can not effectively obtain effectively and the high customer group of probability of transaction, lead to holding for client based on identical platform
Continuous purchase or the technical problem for recommending the probability of purchase relatively low.
In order to solve the above-mentioned technical problem, technical solution general thought provided by the present application is as follows: obtaining the first platform
First interaction mode；According to first interaction mode, the first interaction crowd is obtained；The is obtained according to the first interaction crowd
One label information；The second label information of the first interaction crowd is obtained from the second platform according to first label information；
According to the first interaction crowd and second label information, the second interaction mode is obtained, wherein second interaction mode
Probability of transaction be higher than first interaction mode；The second interaction crowd is obtained according to second interaction mode.Reach and has passed through
Cross-platform interaction mode is chosen, and can rapidly and efficiently identify the technology effect of target group that is interactive high and meeting marketing direction
Fruit.
Technical scheme is described in detail below by attached drawing and specific embodiment, it should be understood that the application
Specific features in embodiment and embodiment are the detailed description to technical scheme, rather than to present techniques
The restriction of scheme, in the absence of conflict, the technical characteristic in the embodiment of the present application and embodiment can be combined with each other.
Embodiment one
Fig. 1 is a kind of flow diagram of cross-platform consumer demographics' acquisition methods, the present invention in the embodiment of the present invention
The cross-platform consumer demographics' acquisition methods of one kind that embodiment provides, as shown in Figure 1, which comprises
Step 110: obtaining the first interaction mode of the first platform；
Specifically, the first platform such as can easily purchase at online shoppings platform, first interaction mode for day cat store, Jingdone district, Suning
It can be the marketing methods for being used to improve buying rate that the first platform is initiated, for example, shop is drawn a lottery, member's accumulated point exchanging or flat
The interactive activities such as platform trivial games are directed to different electric business platforms, obtain the interactive event of platform initiation.
Step 120: according to first interaction mode, obtaining the first interaction crowd；
Specifically, the first interaction crowd can be the consumer or user of the first interaction mode of participation, wherein joining
Adding may be comprising the consumer of often purchase commodity, also comprising purchasing without purchase commodity or not in the crowd of the first interaction mode
Buy the user of ability.
Step 130: the first label information is obtained according to the first interaction crowd；
Specifically, the first label information can be a label in the attribute information of the first interaction mode, attribute
Information may include manner, scope of activities, activity purpose of the first interaction mode etc., wherein the first label information can be with
It indicates any one in the first interaction mode attribute, can be selected according to actual needs.
Step 140: obtaining the second label of the first interaction crowd from the second platform according to first label information
Information；
Specifically, the second platform can be the social account such as wechat, microblogging, the Little Red Book or trill, according to the first user
Identity information, it is available with the information published in any open social platform that the identity information is registered or is logged in,
Such as forward, thumb up in wechat circle of friends, microblogging, the information thumb up, comment in trill, browsing, collect in the Little Red Book, every kind is not
Same social platform has itself distinctive interaction mode, piece text, short-sighted frequency for example, wechat circle of friends can issue permit, thumb up,
Hair comment, the as interaction mode of wechat, the preference for the content that the Little Red Book can be browsed according to user recommend more users for user
The content liked, user can by comment, the modes such as collect, thumb up and interact, the social platform of different emphasis is to use
The reference content that family provides also is had nothing in common with each other, and by the interaction content of user in different social platforms, obtains the first interaction crowd
The second label information in the second platform, what the second label information and the first label information all indicated is first to interact crowd
Attribute information, but the attribute indicated is different, wherein and the first label information is the attribute letter obtained by first platform such as Taobao
Breath, the second label information are the attribute informations different from the first label information obtained from second platform such as wechat.
Step 150: according to the first interaction crowd and second label information, obtaining the second interaction mode, wherein
The probability of transaction of second interaction mode is higher than first interaction mode；
Specifically, for the first interaction crowd, and it is based on its second label information, from existing interaction mode
A kind of new interaction mode is remake in middle selection so that the probability of transaction of the interaction mode be higher than the first interaction mode at
Friendship rate.
Step 160: the second interaction crowd is obtained according to second interaction mode.
Specifically, starting to execute the second interaction mode, obtaining after determining higher second interaction mode of probability of transaction
It participates in the consumer of the second interaction mode and orients accurate target group to get the high and brand to probability of transaction, i.e., second is mutually moving
Group.Reach and chosen by cross-platform interaction mode, can rapidly and efficiently identify mesh that is interactive high and meeting marketing direction
The technical effect of mark crowd.
Further, described to obtain the second of the first interaction crowd from the second platform according to first label information
Label information, comprising: obtain the second platform account information of the first interaction crowd；Believed according to the second platform account
Breath obtains the first interaction tag set of the crowd based on second platform；Described is obtained from the tag set
Two label informations.
Further, the second platform account information for obtaining the first interaction crowd, comprising: obtain the first interaction
The identity information of crowd；According to the identity information, obtain the first interaction crowd's registered by the identity information
Second platform account information.
Specifically, user generally requires to register personal account in the premise that electric business platform is done shopping, and retains and receive
The information such as address, contact method can obtain the identity information of first interaction crowd's registration, including electricity by the first electric business platform
Talk about the social platforms such as the association logon information, such as wechat, microblogging of number, email address or other social platforms.Pass through
The identity information of one interaction crowd, other platform accounts that available first interaction crowd is registered by the identity information, example
Such as, the wechat of the first interaction crowd phone number registration, with the mailbox microblogging registered, the trill, the Little Red Book that are logged in wechat
Deng a series of account information of social platforms that are mutually related, so that the information of each user can be realized multi-platform information and be total to
Intercommunication is enjoyed, the account information of the social platform by knowing the first interaction crowd, it is known that the first interaction crowd is flat in social activity
The information published in platform, to learn the focus information aggregate of the first interaction crowd.That is tag set, from tag set
In filter out qualified second label information, which can be determined according to actual needs, the application couple
This is not specifically limited.By way of cross-platform acquisition label, the concern of consumer more accurately can be comprehensively known
Point and many-sided information such as purchasing power, and then can more accurately select that probability of transaction is high and brand positioning is explicitly consumed
Person crowd.
It is further, described that second interaction mode is obtained according to the first interaction crowd and second label information,
It include: that second platform includes the first social platform, the second social platform；According to first social platform and described second
Social platform obtains interaction mode set；Second interaction mode is obtained from the interaction mode set.
Specifically, the social platform that the first interaction crowd often uses is not limited only to one kind, be also possible to it is a variety of, such as
Each user can have the account of multiple social platforms such as wechat, microblogging, trill, bean cotyledon, can use from the first interaction crowd
All social platforms in obtain the interaction mode in each social platform to get to interaction mode set, then be therefrom chosen to
The high interaction mode of friendship rate, i.e. the second interaction mode.
Further, described that second interaction mode is obtained from the interaction mode set, comprising: to obtain described mutual
The probability of transaction of each interaction mode in flowing mode set；Obtain the probability of transaction of first interaction mode；According to first interaction
The probability of transaction of mode is filtered the interaction mode, and the second interaction mode is stated in acquisition.
Further, described to be filtered according to the predetermined probability of transaction threshold value to the interaction mode, acquisition states second
Interaction mode, comprising: judge the interaction mode probability of transaction whether be more than first interaction mode probability of transaction；If institute
The probability of transaction for stating interaction mode is more than the probability of transaction of first interaction mode, determines that the interaction mode is the second interaction side
Formula.
Specifically, the probability of transaction of the interaction mode is to participate in the consumer of the interaction mode based on the interaction mode
And the ratio for the Successful Transaction completed, the purchase information of the consumer of the interaction mode is participated in by statistics, obtains conclusion of the business number,
So that obtaining conclusion of the business number accounts for the ratio of Headquarters of the General Staff and number to get the probability of transaction of each interaction mode is arrived；Similarly, the first interaction of statistics
The probability of transaction of mode is compared with the probability of transaction of the first interaction mode with the probability of transaction for interacting each interaction mode in set, is obtained
It is higher than the interaction mode of the first interaction mode to probability of transaction, it is understood that there may be one or multiple be higher than the first interaction mode probability of transaction
Interaction mode, can be described as the second interaction mode, both can accurately find the high interaction mode of probability of transaction in this way, thus obtain at
The high consumer demographics of friendship rate.Solving marketing mode in the prior art can not effectively be obtained effectively based on identical platform
And the customer group that probability of transaction is high, the technical problem for leading to the lasting purchase of client or recommending the probability of purchase relatively low.It reaches
To choosing by cross-platform interaction mode, target group that is interactive high and meeting marketing direction can be rapidly and efficiently identified
Technical effect.
Embodiment two
Based on inventive concept same as cross-platform consumer demographics' acquisition methods a kind of in previous embodiment, the present invention
A kind of cross-platform consumer demographics' acquisition device is also provided, as shown in Fig. 2, described device includes:
First obtains unit 11, the first obtains unit 11 are used to obtain the first interaction mode of the first platform；
Second obtaining unit 12, second obtaining unit 12 are used to obtain first mutually according to first interaction mode
Moving group；
Third obtaining unit 13, the third obtaining unit 13 are used to obtain the first label according to the first interaction crowd
Information；
4th obtaining unit 14, the 4th obtaining unit 14 according to first label information from the second platform for obtaining
Obtain the second label information of the first interaction crowd；
5th obtaining unit 15, the 5th obtaining unit 15 are used for according to the first interaction crowd and second mark
Information is signed, the second interaction mode is obtained, wherein the probability of transaction of second interaction mode is higher than first interaction mode；
6th obtaining unit 16, the 6th obtaining unit 16 are used to obtain the second interaction according to second interaction mode
Crowd.
Preferably, described device further include:
7th obtaining unit, the 7th obtaining unit are used to obtain the second platform account letter of the first interaction crowd
Breath；
8th obtaining unit, the 8th obtaining unit are used for according to the second platform account information, obtain described the
One interaction tag set of the crowd based on second platform；
9th obtaining unit, the 9th obtaining unit from the tag set for obtaining the second label letter
Breath.
Preferably, described device further include:
Tenth obtaining unit, the tenth obtaining unit are used to obtain the identity information of the first interaction crowd；
11st obtaining unit, the 11st obtaining unit are used to obtain according to the identity information and pass through the body
The second platform account information of the first interaction crowd of part information registering.
Preferably, described device further include:
12nd obtaining unit, the 12nd obtaining unit include the first social platform, for second platform
Two social platforms；According to first social platform and second social platform, interaction mode set is obtained；
13rd obtaining unit, the 13rd obtaining unit is for obtaining described second from the interaction mode set
Interaction mode.
Preferably, described device further include:
14th obtaining unit, the 14th obtaining unit is for obtaining each interaction mode in the interaction mode set
Probability of transaction；
15th obtaining unit, the 15th obtaining unit are used to obtain the probability of transaction of first interaction mode；
16th obtaining unit, the 16th obtaining unit is used for the probability of transaction according to first interaction mode, right
The interaction mode is filtered, and the second interaction mode is stated in acquisition.
Preferably, described device further include:
First judging unit, first judging unit are used to judge whether the probability of transaction of the interaction mode to be more than described
The probability of transaction of first interaction mode；
First determination unit, if probability of transaction of first determination unit for the interaction mode was described first
The probability of transaction of interaction mode determines that the interaction mode is the second interaction mode.
One of 1 embodiment one of the earlier figures various change mode of cross-platform consumer demographics' acquisition methods and specific
Example is equally applicable to a kind of cross-platform consumer demographics' acquisition device of the present embodiment, by aforementioned to a kind of cross-platform
The detailed description of consumer demographics' acquisition methods, those skilled in the art are clear that in the present embodiment a kind of cross-platform
Consumer demographics' acquisition device implementation method, so this will not be detailed here in order to illustrate the succinct of book.
Embodiment three
Based on inventive concept same as cross-platform consumer demographics' acquisition methods a kind of in previous embodiment, the present invention
A kind of cross-platform consumer demographics' acquisition device is also provided, is stored thereon with computer program, which is executed by processor
The step of either the cross-platform consumer demographics' acquisition methods of Shi Shixian one kind described previously method.
Wherein, in Fig. 3, bus architecture (is represented) with bus 300, and bus 300 may include any number of interconnection
Bus and bridge, bus 300 will include the one or more processors represented by processor 302 and what memory 304 represented deposits
The various circuits of reservoir link together.Bus 300 can also will peripheral equipment, voltage-stablizer and management circuit etc. it
Various other circuits of class link together, and these are all it is known in the art, therefore, no longer carry out further to it herein
Description.Bus interface 306 provides interface between bus 300 and receiver 301 and transmitter 303.Receiver 301 and transmitter
303 can be the same element, i.e. transceiver, provide the unit for communicating over a transmission medium with various other devices.
Processor 302 is responsible for management bus 300 and common processing, and memory 304 can be used for storage processor
302 when executing operation used data.
Example IV
Based on inventive concept same as cross-platform consumer demographics' acquisition methods a kind of in previous embodiment, the present invention
A kind of computer readable storage medium is also provided, computer program is stored thereon with, when which is executed by processor realize with
Lower step:
Obtain the first interaction mode of the first platform；According to first interaction mode, the first interaction crowd is obtained；According to
The first interaction crowd obtains the first label information；Described first is obtained mutually from the second platform according to first label information
The second label information of moving group；According to the first interaction crowd and second label information, the second interaction mode is obtained,
Wherein, the probability of transaction of second interaction mode is higher than first interaction mode；The is obtained according to second interaction mode
Two interaction crowds.
In the specific implementation process, when which is executed by processor, method either can also be realized in embodiment one
Step.
Said one or multiple technical solutions in the embodiment of the present application at least have following one or more technology effects
Fruit:
The embodiment of the present application is by providing a kind of cross-platform consumer demographics' acquisition methods and device, the method packet
It includes: obtaining the first interaction mode of the first platform；According to first interaction mode, the first interaction crowd is obtained；According to described
First interaction crowd obtains the first label information；According to first label information from the second platform obtain described first mutually it is moving
The second label information of group；According to the first interaction crowd and second label information, the second interaction mode is obtained,
In, the probability of transaction of second interaction mode is higher than first interaction mode；Second is obtained according to second interaction mode
Interaction crowd.Solving marketing mode in the prior art is that can not effectively obtain effectively based on identical platform and probability of transaction is high
Customer group, lead to the lasting purchase of client or recommend the relatively low technical problem of probability of purchase.Reached by across
Platform interdynamic mode is chosen, and can rapidly and efficiently identify the technology effect of target group that is interactive high and meeting marketing direction
Fruit.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (9)
1. a kind of cross-platform consumer demographics' acquisition methods, which is characterized in that the described method includes:
Obtain the first interaction mode of the first platform；
According to first interaction mode, the first interaction crowd is obtained；
The first label information is obtained according to the first interaction crowd；
The second label information of the first interaction crowd is obtained from the second platform according to first label information；
According to the first interaction crowd and second label information, the second interaction mode is obtained, wherein second interaction
The probability of transaction of mode is higher than first interaction mode；
The second interaction crowd is obtained according to second interaction mode.
2. the method as described in claim 1, which is characterized in that described to be obtained according to first label information from the second platform
The second label information of the first interaction crowd, comprising:
Obtain the second platform account information of the first interaction crowd；
According to the second platform account information, the first interaction tag set of the crowd based on second platform is obtained；
Second label information is obtained from the tag set.
3. method according to claim 2, which is characterized in that the second platform account for obtaining the first interaction crowd
Information, comprising:
Obtain the identity information of the first interaction crowd；
According to the identity information, the second platform account of the first interaction crowd registered by the identity information is obtained
Information.
4. the method as described in claim 1, which is characterized in that described according to the first interaction crowd and second label
Information obtains the second interaction mode, comprising:
Second platform includes the first social platform, the second social platform；
According to first social platform and second social platform, interaction mode set is obtained；
Second interaction mode is obtained from the interaction mode set.
5. method as claimed in claim 4, which is characterized in that described to obtain described second from the interaction mode set mutually
Flowing mode, comprising:
Obtain the probability of transaction of each interaction mode in the interaction mode set；
Obtain the probability of transaction of first interaction mode；
According to the probability of transaction of first interaction mode, the interaction mode is filtered, the second interaction mode is stated in acquisition.
6. method as claimed in claim 5, which is characterized in that it is described according to the predetermined probability of transaction threshold value, to the interaction
Mode is filtered, and the second interaction mode is stated in acquisition, comprising:
Judge the interaction mode probability of transaction whether be more than first interaction mode probability of transaction；
If the probability of transaction of the interaction mode is more than the probability of transaction of first interaction mode, determine that the interaction mode is the
Two interaction modes.
7. a kind of cross-platform consumer demographics' acquisition device, which is characterized in that described device includes:
First obtains unit, the first obtains unit are used to obtain the first interaction mode of the first platform；
Second obtaining unit, second obtaining unit are used to obtain the first interaction crowd according to first interaction mode；
Third obtaining unit, the third obtaining unit are used to obtain the first label information according to the first interaction crowd；
4th obtaining unit, the 4th obtaining unit are used to obtain described the from the second platform according to first label information
The second label information of one interaction crowd；
5th obtaining unit, the 5th obtaining unit are used for according to the first interaction crowd and second label information,
Obtain the second interaction mode, wherein the probability of transaction of second interaction mode is higher than first interaction mode；
6th obtaining unit, the 6th obtaining unit are used to obtain the second interaction crowd according to second interaction mode.
8. a kind of cross-platform consumer demographics' acquisition device, including memory, processor and storage are on a memory and can be
The computer program run on processor, which is characterized in that the processor performs the steps of when executing described program
Obtain the first interaction mode of the first platform；
According to first interaction mode, the first interaction crowd is obtained；
The first label information is obtained according to the first interaction crowd；
The second label information of the first interaction crowd is obtained from the second platform according to first label information；
According to the first interaction crowd and second label information, the second interaction mode is obtained, wherein second interaction
The probability of transaction of mode is higher than first interaction mode；
The second interaction crowd is obtained according to second interaction mode.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is held by processor
It is performed the steps of when row
Obtain the first interaction mode of the first platform；
According to first interaction mode, the first interaction crowd is obtained；
The first label information is obtained according to the first interaction crowd；
The second label information of the first interaction crowd is obtained from the second platform according to first label information；
According to the first interaction crowd and second label information, the second interaction mode is obtained, wherein
The probability of transaction of second interaction mode is higher than first interaction mode；
The second interaction crowd is obtained according to second interaction mode.
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