CN110503466A - A kind of consumer demographics' acquisition methods and device based on interactive event - Google Patents
A kind of consumer demographics' acquisition methods and device based on interactive event Download PDFInfo
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Abstract
The invention discloses a kind of consumer demographics' acquisition methods and device based on interactive event, which comprises obtain the first interactive event of the first electric business platform；According to first interactive event, first crowd's information is obtained；The first label information is obtained according to first interactive event；According to first label information, the second interactive event is obtained；According to second interactive event, second crowd's information is obtained；According to the first crowd information and the second crowd information, third crowd information is obtained, wherein the third crowd information is target marketing object crowd.The technical effect that can rapidly and efficiently identify target group that is interactive high and meeting marketing direction is reached.
Description
Technical field
This application involves technical field of information processing more particularly to a kind of consumer demographics acquisition sides based on interactive event
Method and device.
Background technique
With the rapid development of network, e-commerce platform has become the indispensable a part of people's life and work,
The marketing mode based on e-commerce is mostly active push type at this stage, still, in interactivity marketing, how effectively to identify friendship
Mutual property crowd is particularly significant.
But present inventor during technical solution, has found the above-mentioned prior art extremely in realizing the embodiment of the present application
It has the following technical problems less:
The interactivity of this marketing mode and client is not high in the prior art, leads to the lasting purchase of client or recommends purchase
The probability bought is relatively low.
Apply for content
The embodiment of the present application is by providing a kind of consumer demographics' acquisition methods and device based on interactive event, to solve
Certainly the interactivity of this marketing mode and client is not high in the prior art, leads to the lasting purchase of client or recommends the several of purchase
The relatively low technical problem of rate.
To solve the above-mentioned problems, in a first aspect, the embodiment of the present application provides a kind of consumer based on interactive event
Crowd's acquisition methods, which comprises obtain the first interactive event of the first electric business platform；It is lived according to first interaction
It is dynamic, obtain first crowd's information；The first label information is obtained according to first interactive event；Believed according to first label
Breath obtains the second interactive event；According to second interactive event, second crowd's information is obtained；Believed according to first crowd
Breath and the second crowd information obtain third crowd information, wherein the third crowd information is target marketing object person
Group.
Preferably, described according to first label information, obtain the second interactive event, comprising: according to first mark
Information is signed, interactive event set is obtained；Obtain the interaction index of the interactive event in the interactive event set；It obtains predetermined mutual
Dynamic index threshold；By the predetermined interaction index threshold value, the interactive event in the interactive event set is screened, is obtained
Obtain the second interactive event.
Preferably, described by the predetermined interaction index threshold value, to the interactive event in the interactive event set into
Row screening, obtains the second interactive event, comprising: judge whether the interaction index of the interactive event in the interactive event set surpasses
Cross the predetermined interaction index threshold value；If the interaction index of the interactive event in the interactive event set is not above described
Predetermined interaction index threshold value, filters out the interactive event；If the interaction of the interactive event in the interactive event set refers to
Number is more than the predetermined interaction index threshold value, determines that the interactive event in the interactive event set is the second interactive event.
Preferably, described according to second interactive event, obtain second crowd's information, comprising: mutually according to described second
Dynamic activity obtains all consumer informations for participating in second interactive event；According to the consumer information, disappear described in acquisition
The active index of the person of expense；Obtain predetermined active index threshold value；By the predetermined active index threshold value, the consumer is carried out
Filtering obtains second crowd's information.
Preferably, described that the consumer is filtered by the predetermined active index threshold value, obtain the second crowd
Information, comprising: whether the active index for judging the consumer is more than the predetermined active index threshold value；If the consumer
Active index be not above the predetermined active index threshold value, filter out the consumer；If the consumer's enlivens
Index is more than the predetermined active index threshold value, and the second crowd information is added in the consumption.
It is preferably, described that third crowd information is obtained according to the first crowd information and the second crowd information,
In, the third crowd information is target marketing object crowd, comprising: is believed the first crowd information and second crowd
Breath carries out and logical operation, obtains third crowd information.
Second aspect, the embodiment of the present application also provides a kind of consumer demographics' acquisition device based on interactive event, institute
Stating device includes:
First obtains unit, the first obtains unit are used to obtain the first interactive event of the first electric business platform；
Second obtaining unit, second obtaining unit are used to obtain the first crowd letter according to first interactive event
Breath；
Third obtaining unit, the third obtaining unit are used to obtain the first label letter according to first interactive event
Breath；
4th obtaining unit, the 4th obtaining unit are used to obtain the second interaction according to first label information and live
It is dynamic；
5th obtaining unit, the 5th obtaining unit are used to obtain the second crowd letter according to second interactive event
Breath；
6th obtaining unit, the 6th obtaining unit are used to be believed according to the first crowd information and second crowd
Breath obtains third crowd information, wherein the third crowd information is target marketing object crowd.
Preferably, described device further include:
7th obtaining unit, the 7th obtaining unit are used to obtain interactive event collection according to first label information
It closes；
8th obtaining unit, the 8th obtaining unit are used to obtain the mutual of the interactive event in the interactive event set
Dynamic index；
9th obtaining unit, the 9th obtaining unit is for obtaining predetermined interaction index threshold value；
Tenth obtaining unit, the tenth obtaining unit are used for by the predetermined interaction index threshold value, to the interaction
Interactive event in active set is screened, and the second interactive event is obtained.
Preferably, described device further include:
First judging unit, first judging unit are used to judge the mutual of the interactive event in the interactive event set
Whether dynamic index is more than the predetermined interaction index threshold value；
First filter element, if first filter element is for the mutual of the interactive event in the interactive event set
Dynamic index is not above the predetermined interaction index threshold value, filters out the interactive event；
First determination unit, if first determination unit is for the mutual of the interactive event in the interactive event set
Dynamic index is more than the predetermined interaction index threshold value, determines that the interactive event in the interactive event set is that the second interaction is lived
It is dynamic.
Preferably, described device further include:
11st obtaining unit, the 11st obtaining unit are used to obtain all ginsengs according to second interactive event
Add the consumer information of second interactive event；
12nd obtaining unit, the 12nd obtaining unit are used to obtain the consumption according to the consumer information
The active index of person；
13rd obtaining unit, the 13rd obtaining unit is for obtaining predetermined active index threshold value；
14th obtaining unit, the 14th obtaining unit are used for by the predetermined active index threshold value, to described
Consumer is filtered, and obtains second crowd's information.
Preferably, described device further include:
Second judgment unit, the second judgment unit are used to judge whether the active index of the consumer to be more than described
Predetermined active index threshold value；
Second filter element, if second filter element be not above for the active index of the consumer it is described
Predetermined active index threshold value, filters out the consumer；
First adding unit, if first adding unit is more than described predetermined for the active index of the consumer
The second crowd information is added in the consumption by active index threshold value.
Preferably, described device further include:
15th obtaining unit, the 15th obtaining unit are used for the first crowd information and second crowd
Information carries out and logical operation, obtains third crowd information.
The third aspect, the embodiment of the present application also provides a kind of consumer demographics' acquisition device based on interactive event, packet
The computer program that includes memory, processor and storage on a memory and can run on a processor, the processor execute
The first interactive event for obtaining the first electric business platform is performed the steps of when described program；According to first interactive event, obtain
Obtain first crowd's information；The first label information is obtained according to first interactive event；According to first label information, obtain
Second interactive event；According to second interactive event, second crowd's information is obtained；According to the first crowd information and described
Second crowd's information obtains third crowd information, wherein the third crowd information is target marketing object crowd.
Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, are stored thereon with computer
Program, the program perform the steps of the first interactive event for obtaining the first electric business platform when being executed by processor；According to described
First interactive event obtains first crowd's information；The first label information is obtained according to first interactive event；According to described
One label information obtains the second interactive event；According to second interactive event, second crowd's information is obtained；According to described
One crowd's information and the second crowd information obtain third crowd information, wherein the third crowd information is target marketing
Object crowd.
Said one or multiple technical solutions in the embodiment of the present application at least have following one or more technology effects
Fruit:
The embodiment of the present application is by providing a kind of consumer demographics' acquisition methods and device based on interactive event, the side
Method includes: the first interactive event for obtaining the first electric business platform；According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；According to first label information, the second interactive event is obtained；Root
According to second interactive event, second crowd's information is obtained；According to the first crowd information and the second crowd information, obtain
Obtain third crowd information, wherein the third crowd information is target marketing object crowd.Solves this battalion in the prior art
Pin mode and the interactivity of client be not high, and the technology for leading to the lasting purchase of client or recommending the probability of purchase relatively low is asked
Topic has reached the technical effect that can rapidly and efficiently identify target group that is interactive high and meeting marketing direction.
Above description is only the general introduction of technical scheme, in order to better understand the technological means of the application,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects, features and advantages of the application can
It is clearer and more comprehensible, below the special specific embodiment for lifting the application.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of consumer demographics' acquisition methods based on interactive event in the embodiment of the present invention；
Fig. 2 is a kind of structural schematic diagram of consumer demographics' acquisition device based on interactive event in the embodiment of the present invention；
Fig. 3 is the structural representation of consumer demographics acquisition device of the another kind based on interactive event in the embodiment of the present invention
Figure.
Description of symbols: first obtains unit 11, the second obtaining unit 12, third obtaining unit 13, the 4th obtains list
Member 14, the 5th obtaining unit 15, the 6th obtaining unit 16, bus 300, receiver 301, processor 302, transmitter 303, storage
Device 304, bus interface 306.
Specific embodiment
The embodiment of the present application provides a kind of consumer demographics' acquisition methods and device based on interactive event, solves existing
There are the interactivity of this marketing mode and client in technology not high, lead to the lasting purchase of client or recommends the probability ratio of purchase
Lower technical problem.
In order to solve the above-mentioned technical problem, technical solution general thought provided by the present application is as follows: it is flat to obtain the first electric business
First interactive event of platform；According to first interactive event, first crowd's information is obtained；It is obtained according to first interactive event
Obtain the first label information；According to first label information, the second interactive event is obtained；According to second interactive event, obtain
Obtain second crowd's information；According to the first crowd information and the second crowd information, third crowd information is obtained, wherein
The third crowd information is target marketing object crowd.Reached can identification rapidly and efficiently it is interactive high and meet marketing
The technical effect of the target group in direction.
Technical scheme is described in detail below by attached drawing and specific embodiment, it should be understood that the application
Specific features in embodiment and embodiment are the detailed description to technical scheme, rather than to present techniques
The restriction of scheme, in the absence of conflict, the technical characteristic in the embodiment of the present application and embodiment can be combined with each other.
Embodiment one
Fig. 1 is a kind of flow diagram of consumer demographics' acquisition methods based on interactive event in the embodiment of the present invention,
A kind of consumer demographics' acquisition methods based on interactive event provided in an embodiment of the present invention, as shown in Figure 1, the method packet
It includes:
Step 110: obtaining the first interactive event of the first electric business platform；
Specifically, the first electric business platform such as can easily purchase at online shoppings platform, first interaction for day cat store, Jingdone district, Suning
Activity can be the marketing methods for being used to improve buying rate that the first electric business platform is initiated, for example, shop is drawn a lottery, member's integral is converted
It changes or the interactive activities such as platform trivial games, that is, is directed to different electric business platforms, obtain the interactive event of platform initiation.
Step 120: according to first interactive event, obtaining first crowd's information；
Specifically, the first crowd information can be the consumer or user of the first interactive event of participation, wherein joining
Adding may be comprising the consumer of often purchase commodity, also comprising purchasing without purchase commodity or not in the crowd of the first interactive event
Buy the user of ability.
Step 130: the first label information is obtained according to first interactive event；
Specifically, the first label information can be a label in the attribute information of the first interactive event, attribute
Information may include manner, scope of activities, activity purpose of the first interactive event etc., wherein the first label information can be with
It indicates any one in the first interactive event attribute, can be selected according to actual needs.
Step 140: according to first label information, obtaining the second interactive event；
Specifically, the first label information can be used as the relationship tie between different activities, the second interactive event is same
Sample has the interactive event of the first label information, and in other words, the second interactive event and the first interactive event all have the first label
Information, and other label informations of the second interactive event may be different from the first interactive event, for example, the second interactive event and
First interactive event contributes to improve the marketing activity of buying rate, but the interactivity of the second interactive event is lived than the first interaction
Dynamic interactivity is strong.
Step 150: according to second interactive event, obtaining second crowd's information；
Specifically, the second crowd information can be the consumer of the second interactive event of participation, for example, the second interaction
For interactive stronger activity, the consumer for participating in the second interactive event is then interactive stronger for activity.
Step 160: according to the first crowd information and the second crowd information, obtaining third crowd information, wherein
The third crowd information is target marketing object crowd.
Specifically, in order to improve the accuracy of crowd's selection, the first crowd can brand positioning be selected according to the
Crowd in one interactive event meets crowd's information of brand positioning；Second crowd's information includes to meet the people of brand positioning
The crowd of group and other brand positionings, are provided simultaneously with the crowd of the strong feature of interactivity；First crowd's information although all symbols
The consumer of brand positioning is closed, but there is the strong and weak different drawback of interactivity in consumer, the consumer in second crowd's information
Although interactivity is all stronger, brand positioning is not accurate enough, has multiple brand positionings, by right first crowd information and
Second crowd's information carries out calculation process, can obtain interactivity by force and meet the target marketing object crowd of brand positioning, i.e.,
Third crowd's information, the interactivity for solving this marketing mode in the prior art and client is not high, leads to the lasting purchase of client
The relatively low technical problem of probability for buying or recommending purchase, reached can identification rapidly and efficiently it is interactive high and meet battalion
Sell the technical effect of the target group in direction.
Further, described according to first label information, obtain the second interactive event, comprising: according to described first
Label information obtains interactive event set；Obtain the interaction index of the interactive event in the interactive event set；Made a reservation for
Interaction index threshold value；By the predetermined interaction index threshold value, the interactive event in the interactive event set is screened,
Obtain the second interactive event.
Further, described by the predetermined interaction index threshold value, to the interactive event in the interactive event set
Screened, obtain the second interactive event, comprising: judge the interactive event in the interactive event set interaction index whether
More than the predetermined interaction index threshold value；If the interaction index of the interactive event in the interactive event set is not above institute
Predetermined interaction index threshold value is stated, the interactive event is filtered out；If the interaction of the interactive event in the interactive event set
Index is more than the predetermined interaction index threshold value, determines that the interactive event in the interactive event set is the second interactive event.
Specifically, since there may be a variety of different interactive events, examples for the interactive event that belongs to same label information
As having prize drawing, accumulated point exchanging, a variety of interactive events such as interactive game in same designer-label store paving, but the intensity of its interactivity respectively has
Difference, in order to filter out the interactive event that wherein interaction sexual intercourse is strong, so that interactive high consumer is filtered out, it can be according to reality
Border situation sets interaction index threshold value, is sieved by provisional index threshold value to the interactive event set with the first label information
Choosing filtering, obtains the interactive event that interaction index in interactive event meets predetermined interaction index threshold value, i.e., described second interaction is lived
It is dynamic.
Further, described according to second interactive event, obtain second crowd's information, comprising: according to described second
Interactive event obtains all consumer informations for participating in second interactive event；According to the consumer information, described in acquisition
The active index of consumer；Obtain predetermined active index threshold value；By the predetermined active index threshold value, to the consumer into
Row filtering, obtains second crowd's information.
Further, described that the consumer is filtered by the predetermined active index threshold value, obtain the second people
Group's information, comprising: whether the active index for judging the consumer is more than the predetermined active index threshold value；If the consumption
The active index of person is not above the predetermined active index threshold value, filters out the consumer；If the work of the consumer
The index that jumps is more than the predetermined active index threshold value, and the second crowd information is added in the consumption.
Specifically, obtaining the consumer for participating in the second interactive event, under normal circumstances, mutually from the second interactive event
Moving the movable movable time limit can be for a period of time, and in this period, consumer can continue to participate in the interactive event, have
Consumer has then been only involved in once or several times, and the consumer's active index of activity often is higher, and desire to buy is higher, places an order
Rate is then higher, otherwise desire to buy is then lower, can needle according to the actual situation in order to obtain the higher consumer groups of wherein desire to buy
Active index threshold value is set to consumer, specific liveness index threshold the application is not specifically limited, joins by data statistics
The active index for adding consumer in the second interactive event is filtered screening to it with predetermined liveness threshold value, selects consumption
The active index of person is more than the predetermined active index threshold value, by consumption addition the second crowd information, until by the
After consumer in two interactive events successively screens, obtain second crowd's information, i.e. in the second interactive event, active index
Meet the consumer of predetermined active index threshold value.
It is further, described that third crowd information is obtained according to the first crowd information and the second crowd information,
Wherein, the third crowd information is target marketing object crowd, comprising: to the first crowd information and second crowd
Information carries out and logical operation, obtains third crowd information.
Specifically, due to first crowd's information although all consumers for meeting brand positioning, but have in consumer
There is the strong and weak different drawback of interactivity, although consumer's interactivity in second crowd's information is all stronger, brand positioning is not
It is enough accurate, there are multiple brand positionings, by with logical operation, can extract from the first crowd and the second crowd and both meet
Brand positioning, and the consumer demographics that interactivity is high, enable brand quotient's efficient identification interactivity strong and flat bat is slight quasi-
True consumer groups, to improve buying rate and probability of transaction.
Embodiment two
Based on inventive concept same as a kind of consumer demographics' acquisition methods based on interactive event in previous embodiment,
The present invention also provides a kind of consumer demographics' acquisition device based on interactive event, as shown in Fig. 2, described device includes:
First obtains unit 11, the first obtains unit 11 are used to obtain the first interactive event of the first electric business platform；
Second obtaining unit 12, second obtaining unit 12 are used to be obtained the first according to first interactive event
Group's information；
Third obtaining unit 13, the third obtaining unit 13 are used to obtain the first label according to first interactive event
Information；
4th obtaining unit 14, the 4th obtaining unit 14 are used to obtain second mutually according to first label information
Dynamic activity；
5th obtaining unit 15, the 5th obtaining unit 15 are used to obtain the second people according to second interactive event
Group's information；
6th obtaining unit 16, the 6th obtaining unit 16 are used for according to the first crowd information and second people
Group's information, obtains third crowd information, wherein the third crowd information is target marketing object crowd.
Preferably, described device further include:
7th obtaining unit, the 7th obtaining unit are used to obtain interactive event collection according to first label information
It closes；
8th obtaining unit, the 8th obtaining unit are used to obtain the mutual of the interactive event in the interactive event set
Dynamic index；
9th obtaining unit, the 9th obtaining unit is for obtaining predetermined interaction index threshold value；
Tenth obtaining unit, the tenth obtaining unit are used for by the predetermined interaction index threshold value, to the interaction
Interactive event in active set is screened, and the second interactive event is obtained.
Preferably, described device further include:
First judging unit, first judging unit are used to judge the mutual of the interactive event in the interactive event set
Whether dynamic index is more than the predetermined interaction index threshold value；
First filter element, if first filter element is for the mutual of the interactive event in the interactive event set
Dynamic index is not above the predetermined interaction index threshold value, filters out the interactive event；
First determination unit, if first determination unit is for the mutual of the interactive event in the interactive event set
Dynamic index is more than the predetermined interaction index threshold value, determines that the interactive event in the interactive event set is that the second interaction is lived
It is dynamic.
Preferably, described device further include:
11st obtaining unit, the 11st obtaining unit are used to obtain all ginsengs according to second interactive event
Add the consumer information of second interactive event；
12nd obtaining unit, the 12nd obtaining unit are used to obtain the consumption according to the consumer information
The active index of person；
13rd obtaining unit, the 13rd obtaining unit is for obtaining predetermined active index threshold value；
14th obtaining unit, the 14th obtaining unit are used for by the predetermined active index threshold value, to described
Consumer is filtered, and obtains second crowd's information.
Preferably, described device further include:
Second judgment unit, the second judgment unit are used to judge whether the active index of the consumer to be more than described
Predetermined active index threshold value；
Second filter element, if second filter element be not above for the active index of the consumer it is described
Predetermined active index threshold value, filters out the consumer；
First adding unit, if first adding unit is more than described predetermined for the active index of the consumer
The second crowd information is added in the consumption by active index threshold value.
Preferably, described device further include:
15th obtaining unit, the 15th obtaining unit are used for the first crowd information and second crowd
Information carries out and logical operation, obtains third crowd information.
The various change mode of consumer demographics acquisition methods of one of 1 embodiment one of earlier figures based on interactive event
A kind of consumer demographics' acquisition device based on interactive event of the present embodiment is equally applicable to specific example, by aforementioned right
A kind of detailed description of consumer demographics' acquisition methods based on interactive event, those skilled in the art are clear that this
A kind of implementation method of consumer demographics' acquisition device based on interactive event in embodiment, so in order to illustrate the succinct of book,
This will not be detailed here.
Embodiment three
Based on inventive concept same as a kind of consumer demographics' acquisition methods based on interactive event in previous embodiment,
The present invention also provides a kind of consumer demographics' acquisition device based on interactive event, is stored thereon with computer program, the program
A kind of step of either consumer demographics' acquisition methods based on interactive event described previously method is realized when being executed by processor
Suddenly.
Wherein, in Fig. 3, bus architecture (is represented) with bus 300, and bus 300 may include any number of interconnection
Bus and bridge, bus 300 will include the one or more processors represented by processor 302 and what memory 304 represented deposits
The various circuits of reservoir link together.Bus 300 can also will peripheral equipment, voltage-stablizer and management circuit etc. it
Various other circuits of class link together, and these are all it is known in the art, therefore, no longer carry out further to it herein
Description.Bus interface 306 provides interface between bus 300 and receiver 301 and transmitter 303.Receiver 301 and transmitter
303 can be the same element, i.e. transceiver, provide the unit for communicating over a transmission medium with various other devices.
Processor 302 is responsible for management bus 300 and common processing, and memory 304 can be used for storage processor
302 when executing operation used data.
Example IV
Based on inventive concept same as a kind of consumer demographics' acquisition methods based on interactive event in previous embodiment,
The present invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, when which is executed by processor
It performs the steps of
Obtain the first interactive event of the first electric business platform；According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；According to first label information, the second interactive event is obtained；Root
According to second interactive event, second crowd's information is obtained；According to the first crowd information and the second crowd information, obtain
Obtain third crowd information, wherein the third crowd information is target marketing object crowd.
In the specific implementation process, when which is executed by processor, method either can also be realized in embodiment one
Step.
Said one or multiple technical solutions in the embodiment of the present application at least have following one or more technology effects
Fruit:
The embodiment of the present application is by providing a kind of consumer demographics' acquisition methods and device based on interactive event, the side
Method includes: the first interactive event for obtaining the first electric business platform；According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；According to first label information, the second interactive event is obtained；Root
According to second interactive event, second crowd's information is obtained；According to the first crowd information and the second crowd information, obtain
Obtain third crowd information, wherein the third crowd information is target marketing object crowd.Solves this battalion in the prior art
Pin mode and the interactivity of client be not high, and the technology for leading to the lasting purchase of client or recommending the probability of purchase relatively low is asked
Topic has reached the technical effect that can rapidly and efficiently identify target group that is interactive high and meeting marketing direction.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (9)
1. a kind of consumer demographics' acquisition methods based on interactive event, which is characterized in that the described method includes:
Obtain the first interactive event of the first electric business platform；
According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；
According to first label information, the second interactive event is obtained；
According to second interactive event, second crowd's information is obtained；
According to the first crowd information and the second crowd information, third crowd information is obtained, wherein the third crowd
Information is target marketing object crowd.
2. the method as described in claim 1, which is characterized in that it is described according to first label information, obtain the second interaction
Activity, comprising:
According to first label information, interactive event set is obtained；
Obtain the interaction index of the interactive event in the interactive event set；
Obtain predetermined interaction index threshold value；
By the predetermined interaction index threshold value, the interactive event in the interactive event set is screened, obtains second
Interactive event.
3. the method as described in claim 1, which is characterized in that it is described by the predetermined interaction index threshold value, to described mutual
Interactive event in dynamic active set is screened, and the second interactive event is obtained, comprising:
Whether the interaction index for judging the interactive event in the interactive event set is more than the predetermined interaction index threshold value；
If the interaction index of the interactive event in the interactive event set is not above the predetermined interaction index threshold value, mistake
Filter the interactive event；
If the interaction index of the interactive event in the interactive event set is more than the predetermined interaction index threshold value, institute is determined
Stating the interactive event in interactive event set is the second interactive event.
4. the method as described in claim 1, which is characterized in that it is described according to second interactive event, obtain the second crowd
Information, comprising:
According to second interactive event, all consumer informations for participating in second interactive event are obtained；
According to the consumer information, the active index of the consumer is obtained；
Obtain predetermined active index threshold value；
By the predetermined active index threshold value, the consumer is filtered, obtains second crowd's information.
5. method as claimed in claim 4, which is characterized in that it is described by the predetermined active index threshold value, disappear to described
Expense person is filtered, and obtains second crowd's information, comprising:
Whether the active index for judging the consumer is more than the predetermined active index threshold value；
If the active index of the consumer is not above the predetermined active index threshold value, the consumer is filtered out；
If the active index of the consumer is more than the predetermined active index threshold value, second people is added in the consumption
Group's information.
6. the method as described in claim 1, which is characterized in that described according to the first crowd information and second crowd
Information obtains third crowd information, wherein the third crowd information is target marketing object crowd, comprising:
To the first crowd information and the second crowd information carries out and logical operation, obtains third crowd information.
7. a kind of consumer demographics' acquisition device based on interactive event, which is characterized in that described device includes:
First obtains unit, the first obtains unit are used to obtain the first interactive event of the first electric business platform；
Second obtaining unit, second obtaining unit are used to obtain first crowd's information according to first interactive event；
Third obtaining unit, the third obtaining unit are used to obtain the first label information according to first interactive event；
4th obtaining unit, the 4th obtaining unit are used to obtain the second interactive event according to first label information；
5th obtaining unit, the 5th obtaining unit are used to obtain second crowd's information according to second interactive event；
6th obtaining unit, the 6th obtaining unit are used for according to the first crowd information and the second crowd information,
Obtain third crowd information, wherein the third crowd information is target marketing object crowd.
8. a kind of consumer demographics' acquisition device based on interactive event, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, which is characterized in that the processor realizes following step when executing described program
It is rapid:
Obtain the first interactive event of the first electric business platform；
According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；
According to first label information, the second interactive event is obtained；
According to second interactive event, second crowd's information is obtained；
According to the first crowd information and the second crowd information, third crowd information is obtained, wherein the third crowd
Information is target marketing object crowd.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is held by processor
It is performed the steps of when row
Obtain the first interactive event of the first electric business platform；
According to first interactive event, first crowd's information is obtained；
The first label information is obtained according to first interactive event；
According to first label information, the second interactive event is obtained；
According to second interactive event, second crowd's information is obtained；
According to the first crowd information and the second crowd information, third crowd information is obtained, wherein the third crowd
Information is target marketing object crowd.
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