CN110446060A - Media information recognition methods, exchange method and the equipment of TV - Google Patents

Media information recognition methods, exchange method and the equipment of TV Download PDF

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Publication number
CN110446060A
CN110446060A CN201810413921.9A CN201810413921A CN110446060A CN 110446060 A CN110446060 A CN 110446060A CN 201810413921 A CN201810413921 A CN 201810413921A CN 110446060 A CN110446060 A CN 110446060A
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China
Prior art keywords
setting
coding
acoustic coding
sound
audio stream
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CN201810413921.9A
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Chinese (zh)
Inventor
张弘
王海宇
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Nielsen CCdata Media Research Co Ltd
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Nielsen CCdata Media Research Co Ltd
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Priority to CN201810413921.9A priority Critical patent/CN110446060A/en
Publication of CN110446060A publication Critical patent/CN110446060A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/233Processing of audio elementary streams
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439Processing of audio elementary streams
    • H04N21/4394Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835Generation of protective data, e.g. certificates
    • H04N21/8358Generation of protective data, e.g. certificates involving watermark

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention provides the media information recognition methods of TV, TV interactive operation method, TV, computer readable storage medium and computer equipment, which includes: the audio stream that Capture TV plays, and extracts acoustic coding from the audio stream;The acoustic coding is compared with setting coding;Under comparison result unanimous circumstances, the acoustic coding is exported, to obtain setting media information according to the acoustic coding;The setting coding is associated with the setting media information in advance.The present invention can media information in automatic identification TV, and the shown commodity of advertisement are subjected to down online lower water conservancy diversion, allow spectators more easily to buy, improve user and watch buying experience.

Description

Media information recognition methods, exchange method and the equipment of TV
Technical field
The present invention relates to the media information recognition methods of TV technology more particularly to a kind of TV, TV interaction behaviour Make method, TV, computer readable storage medium and computer equipment.
Background technique
Advertisement can be inserted in the TV programme played on TV, can show the contents such as commodity or activity in advertisement.Such as Fruit user wishes the commodity that purchase is seen or the activity that participation is seen, can be realized by way of sending short messages, making a phone call.With The progress of technology, user can also include the two dimensional code of merchandise news or action message by what is shown on scanning TV, and lead to It crosses adding products in shopping cart using APP (application program) on mobile phone to be bought, or is participated in accordingly on mobile phone Activity.Anyway, due to televise at present video when can not automatic identification advertisement or activity, so, interacted with TV Mode requires user using mobile phone every time and carries out sequence of operations, bothers user and watches TV programme, to reduce user Experience.
Summary of the invention
The present invention provides the media information recognition methods of a kind of TV, TV interactive operation method, TV, computer-readable Storage medium and computer equipment improve viewing TV Festival with the media information in automatic identification TV, such as advertisement or activity Purpose user experience.
The embodiment of the present invention provides a kind of media information recognition methods of TV, comprising: the audio stream that Capture TV plays, And acoustic coding is extracted from the audio stream;The acoustic coding is compared with setting coding;It is consistent in comparison result In the case where, the acoustic coding is exported, to obtain setting media information according to the acoustic coding;The setting coding is preparatory It is associated with the setting media information.
In one embodiment, the acoustic coding is compared with setting coding, comprising: receive under coded samples library The setting coding carried, the coded samples lab setting is in the TV or a server;Compare the acoustic coding and institute State setting coding.
In one embodiment, the acoustic coding is compared with setting coding, comprising: send the acoustic coding To a server, to compare the acoustic coding and setting coding using the server, the setting code storage exists In coded samples library, the coded samples lab setting is in the server.
In one embodiment, acoustic coding is extracted from the audio stream, comprising: sound water is extracted from the audio stream Print;The sound watermark is pre-generated according to the acoustic coding and is previously implanted the corresponding media resource of the audio stream In;It interprets to obtain the acoustic coding according to the sound watermark.
In one embodiment, acoustic coding is extracted from the audio stream, comprising: it is special that sound is extracted from the audio stream Sign;The acoustic coding is searched in corresponding table of the sound characteristic pre-established with acoustic coding according to the sound characteristic.
In one embodiment, the media information recognition methods of the TV further include: before media resource operation, utilize a clothes Device be engaged in from media resource extraction acoustic information, the acoustic information is converted into setting and is encoded, and is set what is be converted to Code storage is determined into coded samples library;The media resource includes the audio stream televised.
In one embodiment, the media information recognition methods of the TV further include: before media resource operation, utilize a clothes Business device intercepts the sound of at least one section setting time length from the media resource, at least one section of setting time length Sound carry out feature extraction, the result for being characterized extraction establishes unique encodings, and according to the result of the feature extraction and institute State the unique encodings generation sound characteristic and the corresponding table of acoustic coding;The media resource includes the audio stream.
The embodiment of the present invention also provides a kind of TV interactive operation method, comprising: captures the TV using the SDK of TV The audio stream of broadcasting, and acoustic coding is extracted from the audio stream;The acoustic coding and setting are encoded using the SDK It is compared;Under comparison result unanimous circumstances, the SDK exports the acoustic coding;The TV is according to the institute of output It states acoustic coding and obtains setting media information, and show interactive information corresponding with the setting media information, passed through with obtaining The user's operation information for the interactive information that remote controler returns;Setting coding in advance with the setting media information Association.
The embodiment of the present invention also provides a kind of TV, including SDK, and the SDK, which is performed, realizes the various embodiments described above institute The step of method stated.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the program The step of the various embodiments described above the method is realized when being executed by processor.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously The computer program that can be run on a processor, the processor realize the various embodiments described above the method when executing described program The step of.
Media information recognition methods, TV interactive operation method, TV, the computer-readable storage of the TV of the present embodiment Medium and computer equipment, the audio stream played by Capture TV, extract acoustic coding from the audio stream, by the sound Sound coding is compared with setting coding, and the acoustic coding is exported under comparison result unanimous circumstances, according to described Acoustic coding can obtain setting media information, can realize the media information in automatic identification TV, energy based on sound with this Enough user experiences for improving viewing TV programme.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with It obtains other drawings based on these drawings.In the accompanying drawings:
Fig. 1 is the flow diagram of the media information recognition methods of the TV of one embodiment of the invention;
Fig. 2 is the method flow schematic diagram that acoustic coding is compared with setting coding in one embodiment of the invention;
Fig. 3 is the method flow schematic diagram for extracting acoustic coding in another embodiment of the present invention from audio stream;
Fig. 4 is the method flow schematic diagram for extracting acoustic coding in further embodiment of this invention from audio stream;
Fig. 5 is the flow diagram of the TV interactive operation method of one embodiment of the invention.
Specific embodiment
Understand in order to make the object, technical scheme and advantages of the embodiment of the invention clearer, with reference to the accompanying drawing to this hair Bright embodiment is described in further details.Here, the illustrative embodiments of the present invention and their descriptions are used to explain the present invention, but simultaneously It is not as a limitation of the invention.
Fig. 1 is the flow diagram of the media information recognition methods of the TV of one embodiment of the invention.As shown in Figure 1, should The media information recognition methods of TV, it may include:
Step S110: the audio stream that Capture TV plays, and acoustic coding is extracted from the audio stream;
Step S120: the acoustic coding is compared with setting coding;
Step S130: under comparison result unanimous circumstances, exporting the acoustic coding, to be obtained according to the acoustic coding To setting media information;The setting coding is associated with the setting media information in advance.
The TV can be smart television.It can be by installing software (such as SDK) real-time Capture TV on TV The audio stream of broadcasting.Can immediately or delay extract acoustic coding from the audio stream.Setting coding can be stored in advance In coded samples library, coded samples library can store multiple setting codings.The setting media information can be media resource Relevant information, such as what is set in particular media asset commodity SKU (keeper unit) or the parameter that sets.The media Resource can be the resources such as advertisement, activity, can be used for showing on TV.The media resource may come from TV station, view Frequency website etc..The setting coding can be associated in advance with the setting media information in a server, and be stored in In the server, or it can store on television.In embodiment, by comparison as a result, similarity value is obtained, such as more than threshold Value, it is believed that be same acoustic coding, same media information, such as advertisement can be further considered.Above-mentioned steps S110 is extremely The SDK (Software Development Kit, Software Development Kit) that step S130 is installed using TV is realized.
In the present embodiment, the audio stream played by Capture TV extracts acoustic coding from the audio stream, will be described Acoustic coding is compared with setting coding, and the acoustic coding is exported under comparison result unanimous circumstances, according to institute Setting media information can be obtained by stating acoustic coding, can realize the media information in automatic identification TV based on sound with this. The advertisement in TV can be identified by this method, and the shown commodity of advertisement are subjected to down online lower water conservancy diversion, make spectators more square Just buy.
Fig. 2 is the method flow schematic diagram that acoustic coding is compared with setting coding in one embodiment of the invention.Such as Shown in Fig. 2, in above-mentioned steps S120, the acoustic coding is encoded into the method being compared with setting, it may include:
Step 1211: receiving the setting coding downloaded from coded samples library, the coded samples lab setting is in described TV or a server;
Step 1212: comparing the acoustic coding and the setting encodes.
Coded samples library can store the storage equipment of storage equipment or the server in the TV.Can by institute It states acoustic coding to be compared with each setting coding in the coded samples library, be compiled if can find and compare consistent setting Code, then can illustrate that comparison result is consistent.
In embodiment, it is compared on smart television, the acoustic coding in sample database downloads in smart television SDK, SDK collects the sound in TV in real time, synchronous to carry out acoustic coding comparison, obtains comparison result.
In some embodiments, in above-mentioned steps S120, the acoustic coding is compared with setting coding, can be wrapped It includes: the acoustic coding is sent to a server, to compare the acoustic coding and setting volume using the server Code, the setting code storage is in coded samples library, and the coded samples lab setting is in the server.
In embodiment, smart television only acquires sound and is converted to acoustic coding, and acoustic coding is transferred to server end, The comparison that acoustic coding and sample audio coding are carried out by server end, obtains comparison result.
Fig. 3 is the method flow schematic diagram for extracting acoustic coding in another embodiment of the present invention from audio stream.Such as Fig. 3 institute Show, in above-mentioned steps S120, extract acoustic coding from the audio stream, it may include:
Step S1221: sound watermark is extracted from the audio stream;The sound watermark is pre- according to the acoustic coding It first generates and is previously implanted in the corresponding media resource of the audio stream;
Step S1222: it interprets to obtain the acoustic coding according to the sound watermark.
Sound watermark can be by being obtained digital watermark embedding into audio file using watermarking algorithm.The sound Sound watermark can be generated according to setpoint frequency rule encoding.It can be interpreted according to the feature of setpoint frequency and when implantation complete one The coding ID of cause.This method for extracting acoustic coding does not need frequently to carry out a large amount of data exchange with server, in SDK The television at place can realize decoding, and recognition efficiency is higher, and reliability consistency is good.
Fig. 4 is the method flow schematic diagram for extracting acoustic coding in further embodiment of this invention from audio stream.Such as Fig. 4 institute Show, in above-mentioned steps S120, extract acoustic coding from the audio stream, it may include:
Step S1231: sound characteristic is extracted from the audio stream;
Step S1232: it is looked into corresponding table of the sound characteristic pre-established with acoustic coding according to the sound characteristic Look for the acoustic coding.
Above-mentioned steps S1231 and step S1232 can use the SDK of installation on television and realize.Specifically, above-mentioned steps S1231 may include the sound of at least one section setting time length being intercepted from the audio stream, and carry out to the sound of interception special Sign is extracted.In above-mentioned steps S1232, in corresponding table of the sound characteristic pre-established with acoustic coding, sound characteristic harmony Sound coding corresponds, and finds the sound characteristic, the acoustic coding can be obtained.This side for extracting acoustic coding Method, it may not be necessary to media resource (such as program or advertisement video) be operated in advance, directly carried out using original audio Feature Conversion reaches interactive purpose, but identification has certain time-delay.
It is raw in the media information recognition methods of the TV of each embodiment in above-mentioned steps S1231 in some embodiments At the method for the sound characteristic and the corresponding table of acoustic coding, it may include: before media resource operation, utilize a server The sound that at least one section setting time length is intercepted from the media resource, to the sound of at least one section setting time length Sound carries out feature extraction, and the result for being characterized extraction establishes unique encodings, and according to the result of the feature extraction and it is described only One encodes the sound characteristic described in generating and the corresponding table of acoustic coding;The media resource includes the audio stream.
The setting time length is, for example, to be greater than or equal to 3 seconds, and 3 seconds or more extraction results are reliable.Above-mentioned correspondence The method of table is generated and is stored in a server, which has the function of processing, storage etc., and present position is not made It limits.
In some embodiments, in the media information recognition methods of the TV of each embodiment, the generation method in coded samples library, Can include: before media resource operation, acoustic information is extracted from the media resource using a server, by the acoustic information Setting coding is converted to, and by the setting code storage being converted into coded samples library;The media resource includes described The audio stream televised.Media resource for example can be advertisement or movable video, audio etc..
Based on the media information recognition methods with above-mentioned TV, the embodiment of the present invention also provides a kind of TV interactive operation side Method.
Fig. 5 is the flow diagram of the TV interactive operation method of one embodiment of the invention, as shown in figure 5, the TV is handed over Mutual operation method, it may include:
Step S210: the audio stream televised described in the SDK capture using TV, and the extraction sound from the audio stream Sound coding;
Step S220: the acoustic coding is compared with setting coding using the SDK;
Step S230: under comparison result unanimous circumstances, the SDK exports the acoustic coding;
Step S240: the TV according to the acoustic coding of output obtain setting media information, and show with it is described The corresponding interactive information of media information is set, is believed with obtaining by the user's operation for the interactive information that remote controler returns Breath;The setting coding is associated with the setting media information in advance.
The specific embodiment of above-mentioned steps S210 to step S230 can refer to above-mentioned media information recognition methods and learns, therefore This is repeated no more again.In above-mentioned steps S240, related information of the setting coding in advance with the setting media information can be with It generates, is can store in the storage equipment of TV except TV, or be stored on a server and (TV need to be reached).When this When setting media information as advertising information, which can be the button of confirmation shopping;When this sets media information as ginseng When with the information of television activity, which can be the button for participating in ballot.For the user's operation of the interactive information Information, which for example can be, presses acknowledgement key or cancel key by remote controler.
The embodiment of the present invention also provides a kind of TV, including SDK (being mounted with SDK), the SDK be performed realize it is above-mentioned The step of media information recognition methods of TV described in each embodiment.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the program The step of the various embodiments described above the method is realized when being executed by processor.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously The computer program that can be run on a processor, the processor realize the various embodiments described above the method when executing described program The step of.
In one embodiment, TV interactive operation method, it may include:
Step S310: the audio stream that Capture TV plays;
Step S320: setting acoustic coding is obtained from the audio stream, and triggers the TV and shows the setting sound Sound encodes the event of corresponding interactive information;The setting acoustic coding is associated with the interactive information in advance;
Step S330: it is sent according to the operation information returned for the interactive information comprising the ID of the TV and described The operation requests information of acoustic coding relevant information is set, on the user account of the corresponding application of the setting acoustic coding Complete the operation of the corresponding operation requests information;The operation information is that user is returned by the remote controler of the TV.
In above-mentioned steps S310, the audio stream that real-time Capture TV plays can be, for example, using pacifying in smart television The SDK of dress captures the audio stream in the played video of the smart television.
In above-mentioned steps S320, setting acoustic coding can be obtained from the audio stream in a number of different ways. For example, obtaining the setting acoustic coding by the sound watermark for being previously implanted video, or should by extracting sound characteristic acquisition Set acoustic coding.Specifically, audio stream can be listened to by SDK, and extracts to obtain setting acoustic coding by phonetic analysis. Above-mentioned interactive information for example can be shopping information, ballot activity etc..Interactive information is, for example, advertising information, ballot activity etc.. Various setting acoustic codings can before advertisement or program broadcast in advance with setting commodity SKU or parameter association.Once identifying Associated setting acoustic coding can trigger corresponding event, and the event of triggering, which can carry interactive information and be sent to TV, to be set Standby, television equipment can show the interactive information, such as commodity are added to button, the ballot button etc. of shopping cart.The ID of TV Such as it can be the unique identification ID being made of codings such as MAC Address, Android Id, TV accounts.
Step S330: operation information is, for example, to confirm information, confirmation ballot that commodity are added to shopping cart (optional quantity) Information etc..The application is, for example, shopping APP, social media etc..Setting acoustic coding relevant information can be the setting sound The merchandise news etc. of coding or the corresponding setting acoustic coding.The server for receiving the operation requests information can be according to TV ID and setting acoustic coding search the correspondence of pre-stored TV ID (mark of TV), setting acoustic coding and application Table, find and meanwhile with the ID of the ID of the TV and the corresponding application of the setting acoustic coding, thus with the ID of application into The operation information is handed down to user account by the application ID, completes corresponding operating, such as shopping cart, quotient is added by row interaction Product such as place an order, vote at the operation.In other embodiments, it can first be tabled look-up according to the ID of TV and find multiple applications, according to setting Acoustic coding finds corresponding application from multiple application.In other embodiments, can television complete search simultaneously with The process of the ID of the TV and the ID of the corresponding application of the setting acoustic coding.Operation requests information can also include other The information that may be needed.
According to setting rule, the corresponding interactive information of the setting acoustic coding is shown;The interactive information is interaction two Tie up code or information alert button.
In some embodiments, the interactive information includes: two dimensional code, carries the TV ID and the setting sound is compiled Code;The two dimensional code with user for interact and jumping as URL, to pass through the URL transmission TV ID and the setting Acoustic coding, to bind the ID of the TV ID and the application.
In some embodiments, in above-mentioned steps S320, the specific implementation of setting acoustic coding is obtained from the audio stream Mode, it may include: sound watermark is identified from the audio stream, and setting acoustic coding is obtained by the sound watermark;Institute Stating sound watermark is pre-generated according to setpoint frequency rule encoding and is previously implanted in audio corresponding to the audio stream.
In some embodiments, in above-mentioned steps S320, the method that setting acoustic coding is obtained from the audio stream can be wrapped It includes:
Step S321: at least one setting sound characteristic is extracted from the audio stream;
Step S322: it is corresponding that at least one described setting sound characteristic is searched in corresponding table of the sound characteristic with coding Coding, and setting acoustic coding is obtained according to the coding found;The sound characteristic is to pre-establish with the corresponding table of coding 's.
In some embodiments, the TV interactive operation method, it may include:
Step S410: the operation requests information of the ID comprising TV and setting acoustic coding relevant information are received;The behaviour It as solicited message is sent according to operation information;The operation information is user by the remote controler of the TV and for mutual What dynamic information returned;The interactive information is to be shown by the TV and corresponding with the setting acoustic coding;The setting Acoustic coding is obtained from the audio stream televised;The setting acoustic coding is closed with the interactive information in advance Connection;
Step S420: the setting acoustic coding relevant information is sent to according to the operation requests information and is set with described Determine the user account of the corresponding application of acoustic coding;The application is bound with the ID of the TV.
In some embodiments, before above-mentioned steps S420, that is, according to the operation requests information by the setting sound Code-related information is sent to before the user account of application corresponding with the setting acoustic coding, may also include that step S430: interacting with the application, and the ID of the TV and the ID of the application are bound.
The embodiment of the present invention also provides a kind of TV interactive operating system.The TV interactive operating system, it may include:
SDK 510, is used for: the audio stream that Capture TV plays;Setting acoustic coding is obtained from the audio stream, and is touched Send out TV described and show the event of the corresponding interactive information of the setting acoustic coding;The setting acoustic coding in advance with it is described Interactive information association;The ID comprising the TV and the setting are sent according to the operation information returned for the interactive information The operation requests information of acoustic coding relevant information;
The TV 520, is used for: the corresponding interactive information of the display setting acoustic coding, and receives user and pass through institute State the operation information that the remote controler of TV returns;
Server 530, is used for: receiving the operation requests information, and according to the operation requests information by the setting Acoustic coding relevant information is sent to the user account of application corresponding with the setting acoustic coding;The ID of the application with The ID of the TV is bound.
In some embodiments, the interactive information can include: two dimensional code carries the ID and the setting sound of the TV Coding carries the TV ID and the setting acoustic coding for making customer mobile terminal jump URL;The server 530, It is also used to: receiving the TV ID and the setting acoustic coding that the URL is carried, and interacted with the application, with binding The ID of the TV ID and the application.
In embodiment, smart television, can have operating system, mountable software TV or OTT (Over The Top, Internet television) box.SDK, it is mountable on television, the sightless system-Level software of user can obtain the sound of television set Sound feature switchs to acoustic coding, i.e., the sound watermark feature that can't hear of human ear, SDK itself can interpret watermark encoder.Sound water Code database is printed, commodity corresponding to the watermark encoder and watermark encoder of the advertisement of media side or program or movable volume can be stored Code, to specify content corresponding specified commodity or activity when video interactive.Code database, storage media side's advertisement this sample sound are compiled Code, the advertisement that advertiser is provided are extracted voice sounds, are put into sample database, for transferring.Media side, can be TV station or Video website etc. can be to provide the media resource side of advertising display.It, can be according to the ginseng of SDK transmitting after smart television upgrades SDK Number, the on the screen corresponding prompt of display.User can carry out corresponding operation according to the prompt on TV.
For identifying advertisement or content on smart television, the implementing procedure for the method that user interacts with TV can be with Including following one or more steps;
1, a SDK is installed on smart television, it can real-time Capture TV audio stream.
2, the implementation method that acoustic coding is extracted after acquisition television audio stream, can be aggressive mode or Passive Mode:
A) aggressive mode, advertisement or program broadcast preceding in corresponding video, the sound watermark of implantation specific frequency rule.Root According to uniform rules, after the sound watermark that a coding generates is implanted into one section of video ads or content, it is being mounted with SDK of the invention When smart television broadcasts this section of video ads or content, SDK can be reversed complete when being interpreted by frequency rule feature with implantation Complete consistent coding ID.The benefit of this way is that recognition efficiency is higher, and reliability consistency is good, do not need frequently with service A large amount of data exchange is carried out, can realize decoding in the television where SDK.
B) Passive Mode is needing interaction without any specially treated in the video that end is broadcasted in advertisement or program Intercepted length is no less than 3 seconds sound in video, can be one or more snippets, and the sound of interception is carried out feature extraction and a pair One establishes unique encodings, and the sound characteristic of extraction and corresponding coding schedule are issued in smart television, and hereafter the SDK in television set is real When listen to audio stream, when the program of television for play or ad sound feature consistent with the characteristic segments prestored, SDK passes through correspondence Coding schedule finds coding.The advantage of doing so is that, it may not be necessary to program or advertisement video are operated in advance, directly benefit Feature Conversion is carried out with original audio and reaches interactive purpose, the disadvantage is that identification has certain time-delay, needing to compare for 3 seconds or more can It leans on.
It 3, (may be by MAC by television set ID by the triggering rule being previously set after obtaining corresponding encoded The unique identification ID of the codings such as location, Android Id, TV account composition) it is edited and released with the sound identified and gives television set, TV show interact two dimensional code or other cue buttons on the tv screen i.e. according to prefabricated rule, provide user into Row interaction in next step.
If 4, no and this smart television ID was bound before the corresponding APP of user mobile phone, TV two-dimensional code display, TV ID and audio coding can be carried in two dimensional code, these parameters can be jumped URL by two dimensional code and be carried in interaction, be sent to Server, server passes through and other third parties interaction, and TV ID and third party ID is bound, is later sent to audio coding Corresponding third party's Account interface system.
If 5, for user mobile phone with the smart television binding of implantation SDK, it is true that TV directly displays television set key Recognize prompt, it is no longer necessary to which the audio coding identified with mobile phone interaction, TV is directly transmitted with TV ID and audio volume To server, server is docked according to default rule with third-party platform for the request of code.For example a quotient is seen on TV The advertisement of product, shopping cart is added by remote controler confirmation part in prompt on TV, and spectators press acknowledgement key, this part commodity with TV remote controller Automatically into the shopping cart of third party's electric business spectators app oneself account.Or spectators see ballot or interaction prompts, also only need TV remote controller operation is used, the feedback of this operation corresponds in the account of app to user automatically to be translated, without every time Two dimensional code interaction is carried out with mobile phone.
SDK of the invention is implanted into smart television, SDK can listen to sound stream, extract acoustic coding, sound by phonetic analysis Sound coding can be associated with the commodity SKU or parameter association set with prior, when television broadcasts video, once identification is associated Acoustic coding will trigger corresponding event, and event can carry SKU or parameter is sent to television equipment, and TV and equipment show phase The prompt answered.Spectators see prompt, if there is buying or participating in the demand of interaction, it is only necessary to press by TV remote controller confirmation Button, request can be dealt into server-side and be compared later, if this TV does not bind the mobile phone of spectators, need to carry out primary Binding, some app account in smart television ID (authentication) and mobile phone is bound, the quotient that spectators see on TV after binding Product order or action message can be issued to automatically on the mobile phone of spectators, by information while leaving the viewing of spectators' television content alone Water conservancy diversion is completed in mobile phone side, and spectators is allowed more easily to carry out the commodity in purchase television advertising, or participates in TV interaction activity.
The present invention provides the methods that advertisement or content are accurately identified on smart television, and advertisement or content are shown Commodity or activity directly interact by TV remote controller, without using mobile phone to interact with TV every time, interaction itself It can be and add commodity from trend spectators' cell phone application shopping cart by TV remote controller, can also seen by TV remote controller The detachable lining of many mobile phone social media accounts participates in ballot or interaction.
In conclusion the media information recognition methods of the TV of the present embodiment, TV interactive operation method, TV, calculating Machine readable storage medium storing program for executing and computer equipment, the audio stream played by Capture TV extract sound from the audio stream and compile The acoustic coding is compared with setting coding, and exports the sound under comparison result unanimous circumstances and compile by code Code can obtain setting media information according to the acoustic coding, can be realized in automatic identification TV based on sound with this Media information can be improved the user experience of viewing TV programme.
In the description of this specification, reference term " one embodiment ", " specific embodiment ", " some implementations Example ", " such as ", the description of " example ", " specific example " or " some examples " etc. mean it is described in conjunction with this embodiment or example Particular features, structures, materials, or characteristics are included at least one embodiment or example of the invention.In the present specification, Schematic expression of the above terms may not refer to the same embodiment or example.Moreover, the specific features of description, knot Structure, material or feature can be combined in any suitable manner in any one or more of the embodiments or examples.Each embodiment Involved in the step of sequence be used to schematically illustrate implementation of the invention, sequence of steps therein is not construed as limiting, can be as needed It appropriately adjusts.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more, The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
Particular embodiments described above has carried out further in detail the purpose of the present invention, technical scheme and beneficial effects Describe in detail it is bright, it should be understood that the above is only a specific embodiment of the present invention, the guarantor being not intended to limit the present invention Range is protected, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should be included in this Within the protection scope of invention.

Claims (11)

1. a kind of media information recognition methods of TV characterized by comprising
The audio stream that Capture TV plays, and acoustic coding is extracted from the audio stream;
The acoustic coding is compared with setting coding;
Under comparison result unanimous circumstances, the acoustic coding is exported, to obtain setting media letter according to the acoustic coding Breath;The setting coding is associated with the setting media information in advance.
2. the media information recognition methods of TV as described in claim 1, which is characterized in that by the acoustic coding and setting Coding is compared, comprising:
The setting coding downloaded from coded samples library is received, the coded samples lab setting is serviced in the TV or one Device;
It compares the acoustic coding and the setting encodes.
3. the media information recognition methods of TV as described in claim 1, which is characterized in that by the acoustic coding and setting Coding is compared, comprising:
The acoustic coding is sent to a server, to compare the acoustic coding and setting volume using the server Code, the setting code storage is in coded samples library, and the coded samples lab setting is in the server.
4. the media information recognition methods of TV as described in claim 1, which is characterized in that the extraction sound from the audio stream Sound coding, comprising:
Sound watermark is extracted from the audio stream;The sound watermark is pre-generated and preparatory according to the acoustic coding It is implanted into the corresponding media resource of the audio stream;
It interprets to obtain the acoustic coding according to the sound watermark.
5. the media information recognition methods of TV as described in claim 1, which is characterized in that the extraction sound from the audio stream Sound coding, comprising:
Sound characteristic is extracted from the audio stream;
The acoustic coding is searched in corresponding table of the sound characteristic pre-established with acoustic coding according to the sound characteristic.
6. the media information recognition methods of TV as claimed in claim 2 or claim 3, which is characterized in that further include:
Before media resource operation, acoustic information is extracted from the media resource using a server, the acoustic information is turned It is changed to setting coding, and by the setting code storage being converted into coded samples library;The media resource includes the electricity Depending on the audio stream played.
7. the media information recognition methods of TV as claimed in claim 5, which is characterized in that further include:
Before media resource operation, the sound of at least one section setting time length is intercepted from the media resource using a server Sound carries out feature extraction to the sound of at least one section setting time length, and the result for being characterized extraction establishes unique encodings, And according to the result of the feature extraction and the unique encodings generation sound characteristic and the corresponding table of acoustic coding;Institute Stating media resource includes the audio stream.
8. a kind of TV interactive operation method characterized by comprising
The audio stream televised described in SDK capture using TV, and acoustic coding is extracted from the audio stream;
The acoustic coding is compared with setting coding using the SDK;
Under comparison result unanimous circumstances, the SDK exports the acoustic coding;
The TV obtains setting media information according to the acoustic coding of output, and shows and the setting media information pair The interactive information answered, to obtain the user's operation information for the interactive information returned by remote controler;The setting is compiled Code is associated with the setting media information in advance.
9. a kind of TV, which is characterized in that including SDK, the SDK is performed the method realized as described in claim 1 to 5 The step of.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor The step of claim 1 to 8 the method is realized when execution.
11. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor Calculation machine program, which is characterized in that the step of processor realizes claim 1 to 8 the method when executing described program.
CN201810413921.9A 2018-05-03 2018-05-03 Media information recognition methods, exchange method and the equipment of TV Pending CN110446060A (en)

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