CN101179698B - Interdynamic television play device and system, play method - Google Patents
Interdynamic television play device and system, play method Download PDFInfo
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- CN101179698B CN101179698B CN200710077494A CN200710077494A CN101179698B CN 101179698 B CN101179698 B CN 101179698B CN 200710077494 A CN200710077494 A CN 200710077494A CN 200710077494 A CN200710077494 A CN 200710077494A CN 101179698 B CN101179698 B CN 101179698B
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Abstract
The invention provides an interactive television playing device, and a system, a playing method and a program thereof. The device is respectively in bidirectional connection with a program source server and a terminal device to control the playing of the interactive program of the program source server and control the terminal device according to the playing condition of the interactive program. The device includes a signal receiving module, an information obtaining module, a consumer information processing module, a playing information processing module, a playing control module and an information feedback module. Compared with the prior art, the invention has the advantages that the client end of the interactive television has excess access if the client watches programs which the television program operator hopes the client to watch, such as advertisement; therefore, the television program operator is capable of broadcasting programs such as advertisement more effectively; besides,through interaction of the advertisement program, the audience rating of pay-channels is improved more effectively.
Description
Technical field
The present invention relates to a kind of interactive TV playing device and system and player method.
Background technology
Interactive TV is a kind ofly to propagate, play form by the audio frequency and video of terminal use's controls playing process with digital form.The application of interactive TV now is more and more universal, and the user is by receiving interactive TV program as terminal equipments such as set-top box, deal with data business and the parsing of finishing multiple application.Through the two-stage coding, the first order is the source encoding of video/audio signal to all kinds of information sources, and all information sources are packaged into transport stream before entering cable TV network, and the second level is the chnnel coding of transmission usefulness.Corresponding therewith, the terminal equipment of interactive TV at first extracts channel encoded signal from transport layer, finish channel demodulation, and judge whether the user has the authority of watching this channel program, follow the source coded signal of reduction compression, recover original video-voice frequency flow, finish reception, the parsing of data service and multiple application simultaneously.
As shown in Figure 1, the general work flow process of the terminal equipment of interactive TV may further comprise the steps: this terminal equipment is selected channel by Network Interface Module 901, and carry out demodulation and channel-decoding and handle, output MPTS data, give demultiplexing module 902, described demultiplexing module 902 is according to the selection of user to channel, the audio frequency of looking of having packed of extracting a program out from these MPTS data flows (PES) data substantially, comprise video PES, audio frequency PES and auxiliary data PES, comprise a descrambling engine in the demodulation multiplexer, can carry out descrambling to the data of scrambling in transport stream layer and PES layer, 902 outputs of described demultiplexing module be descrambling look audio frequency PES.This is the looking audio frequency PES and will deliver to condition receiving processing module 903 of descrambling, is used to judge whether the user has the authority of watching this channel program.If the user has authority, just video PES is sent into Video Decoder 904, audio frequency PES sends into audio decoder 905.Video Decoder 904 takes out video data and to after its decoding, outputs to video reprocessing 906, is encoded into analog video signal, exports through video output circuit again.Audio decoder 905 takes out the voice data of compressed encoding and to its decoding, output pcm audio data are to video reprocessing 906, and video reprocessing 906 output analog stereo audio signal are exported through audio output circuit.
Advertisement is to meet commercial advertisement Advertisement Law of the People's Republic of China regulation, that pass through the issue of TV programme operator.The principal income of TV programme operator derives from advertisement exactly now.Present advertisement television broadcasting system all is " one-way fashion " systems.The advertiser has only been finished Communications Functions to spectators, can't accurately add up advertisement arrival rate, also uncontrollable spectators effectively watch, more can't feed back spectators' suggestion.Simultaneously, present ad system, employing TV programme " is intercutted " mode, influence spectators' the experience of watching, brought dislike to spectators, directly influenced advertising effect.Along with popularizing of interactive TV, interactive TV, Web TV, traditional television advertising system can't utilize their characteristics, more and more incompatibility advertiser's requirement at all.
Simultaneously, the way to pay dues of the channel of some charged extra is more single, and the mode that only adopts the user directly to pay the fees to cable television operators obtains the mandate of this channel program.And the key of channel operation is the ownership, adopts the charging channel of this pattern often to lack user base because being subject to this charging mode in China, and this has also seriously hindered the development of charging channel.
Summary of the invention
The technical problem to be solved in the present invention is, how can allow the user by watch effectively that the desired user of TV programme operator watches as programs such as advertisements, make the user side of its interactive TV have extra authority, for example, watch the digital audio/video program that needs Special Empower just can watch; Simultaneously can pass to the TV programme operator to user's identity information and the information of playing this program again.
In order to solve the problems of the technologies described above, the invention provides a kind of interactive TV Play System, comprising:
The program source server is used to provide various digital audio/video program;
Terminal equipment with subscriber identity information, be used to receive the various programs that described program source server transmits, extract the program of corresponding channel, and judge user's rights of using according to user's command selection, when the user had the right to watch, the program of this channel was play in decoding;
Terminal control unit is used for inputting user command to described terminal equipment;
Described program source server comprises:
The authority library of programmes is arranged, is used to store the digital audio/video program that the user needs Special Empower just can watch,
The interactive program storehouse is used to store interactive program, i.e. the digital audio/video program that user's selection is watched, and the program information data of this interactive program,
Customer data base is used for the subscriber identity information of storage terminal equipment and the broadcast information that the user plays interactive program storehouse interactive program;
This interactive TV Play System comprises further that also with the two-way interactive playing device that is connected of described program source server and terminal equipment, this interactive playing device comprises respectively:
Signal receiving module is used to receive the data that described terminal equipment transmits,
The information acquisition module is used to receive the program information data in the interactive program storehouse that described program source server transmits;
Information processing module of user's is an arithmetic element, is used to receive and handle subscriber identity information and the user command that described signal receiving module transmits,
The broadcast information processing module is an arithmetic element, is used to receive and handle broadcast information data, the data of information acquisition module transmission and the result of information processing module of user's that described signal receiving module transmits,
Transmit control module, it is an arithmetic element, be used to receive and handle the data of the transmission of described signal receiving module, data that the information acquisition module transmits and the result of broadcast information processing module, and the result of this transmit control module, be sent to described terminal equipment by signal transmitting module
The feedback information module is used for the result of described information processing module of user's and broadcast information processing module is sent to described program source server;
Described transmit control module can be ordered the digital audio/video program that described terminal equipment direct decoding is play needs Special Empower just can watch.
Pass through said system, the TV programme operator can the program source server be obtained the relevant information of user's terminal equipment broadcast program, comprise the relevant informations such as selectable descriptor that program information data, the time when playing, the user of subscriber identity information and user's the interactive program of being play select.
And, can also further control terminal by interactive playing device.As one of interactive TV Play System of the present invention scheme more specifically, described transmit control module is given for described terminal equipment according to the data of input and is watched the right that the digital audio/video of authority library of programmes program is arranged.Be that interactive playing device is judging that the user has under the situation of some condition, for example effectively watched under the interactive program situation that the TV programme operator wishes that the user watches, can command terminal equipment the digital audio/video program that needs Special Empower and just can watch has been decoded and play.
Have interactively function scheme more specifically as interactive playing device, described information processing module of user's comprises: the user feedback processing module is used to handle the user command that described signal receiving module transmits.
The present invention also provides a kind of interactive playing device, respectively with the two-way interactive playing device that is connected of program source server and terminal equipment, the interactive program that is used for the described program source server of controls playing, and, control described terminal equipment according to the situation that the user plays this interactive program;
This interactive playing device comprises:
Signal receiving module is used to receive the data that described terminal equipment transmits,
The information acquisition module is used to receive the program information data in the interactive program storehouse that described program source server transmits;
Information processing module of user's is an arithmetic element, is used to receive and handle subscriber identity information and the user command that described signal receiving module transmits,
The broadcast information processing module is an arithmetic element, is used to receive and handle broadcast information data, the data of information acquisition module transmission and the result of information processing module of user's that described signal receiving module transmits,
Transmit control module, it is an arithmetic element, be used to receive and handle the data of the transmission of described signal receiving module, data that the information acquisition module transmits and the result of broadcast information processing module, and the result of this transmit control module, be sent to described terminal equipment by signal transmitting module
The feedback information module is used for the result of described information processing module of user's and broadcast information processing module is sent to described program source server;
Described transmit control module can be ordered the digital audio/video program that described terminal equipment direct decoding is play needs Special Empower just can watch.
Described information processing module of user's comprises: the user feedback processing module is used to handle the user command that described signal receiving module transmits.
The present invention also provides a kind of method of playing interactive program, is used for to a kind of broadcast of interactive program of interactive TV Play System and according to of the control of broadcast situation user's terminal equipment,
Described interactive TV Play System comprises: the program source server, the terminal equipment that include authority library of programmes, interactive program storehouse and customer data base; Terminal control unit; And interactive playing device;
This method comprises the steps:
A. described terminal equipment is according to the order of described terminal control unit, the digital audio/video program of selecting the user to need Special Empower just can watch, and judge whether the user has the right to watch this program, if the user has authority to play this program, this program is play in then described terminal equipment decoding; Otherwise execution in step b,
B. described terminal equipment prompting user does not have authority, and the described terminal equipment prompting of described interactive playing device order user input enters the order that interactive program is play, if step a is then carried out in the order that the input of described terminal control unit does not enter; If the order that the input of described terminal control unit enters, execution in step c then,
C. described terminal equipment selects to play the interactive program in the described interactive program storehouse;
D. described interactive playing device is play the situation of interactive program according to the user, judges the digital audio/video program that whether user has the right to watch needs Special Empower just can watch, if having no right, and execution in step c then; If have the right, execution in step e then,
E. the described terminal equipment of described interactive playing device order is play the digital audio/video program that the user needs Special Empower just can watch in the described a step.
By said method, described transmit control module is given for described terminal equipment according to the data of input and is watched the right that the digital audio/video of authority library of programmes program is arranged.Effectively like this encouraged the user to watch as interactive programs such as advertisements.
The method of broadcast interactive program of the present invention also has scheme more specifically, and this method is further comprising the steps of: described interactive playing device sends the broadcast information of the subscriber identity information of described terminal equipment and broadcast interactive program to described program source server;
The broadcast information of playing interactive program comprises, the selectable descriptor that the program information data of the interactive program that described terminal equipment is play, the time when playing, user select.
Like this, the TV programme operator can further be known the broadcast situation of user to interactive program, so that adopt other incentive measures to encourage the user to watch interactive program, for example advertisement is also so that collect advertising expense to the advertiser by the broadcast situation of advertisement.
Described interactive program comprises following type:
The precombined program, i.e. the one group of program that configures in advance by the TV programme operator, the user can't chosen content and broadcast order;
But and arranged side by side selecting type program, be about to program title and be presented in the tabulation by OSD, the user can remove to select different programs according to multiple classification, perhaps specifies different playing programs orders;
So that the user selects its interactive program that will watch, improve user's participation, described step c may further comprise the steps:
C 1. described interactive playing devices obtain the program information data of interactive program from the program source server, judge that but this interactive program is precombined program or selecting type program arranged side by side, if the precombined program then orders described terminal equipment to play this program; But if selecting type program, then execution in step c2 arranged side by side;
C2. described interactive playing device transmits programme selection signal and gives described terminal equipment, and described terminal equipment points out the user therefrom to select the program that need watch;
C3. the order of program is selected in described terminal control unit input, and described terminal equipment is play the program of this selection.
For the ease of the effect that effective monitor user ' is watched, the problem of related content can be proposed the interactive program that the user watched, require the user to answer, described d step comprises the steps:
D1. described interactive playing device obtains the program information data of the interactive program of being play from the program source server, this program information data includes the selectable descriptor of this interactive program, orders described terminal equipment prompting user to select this selectable descriptor then;
D2. described interactive playing device is judged the select command of stating the terminal control unit input, if select command is correct, then the user has the right to watch the digital audio/video program that needs Special Empower just can watch; Otherwise the user haves no right to watch.
Described terminal equipment prompting user's mode comprises, adopts the graph layer mode to show.The graph layer mode shows and is ONSCREEN DISPLAY (OSD).
Described program comprises:
Audio frequency and vision signal;
The attribute information of this program is used to distinguish dissimilar programs.
Described program also comprises: the descriptor of this program, comprise, and the descriptor relevant to this program, and at the truth value of this descriptor.
Compared with prior art the invention has the advantages that, can allow the user by watch effectively that the desired user of TV programme operator watches as programs such as advertisements, make the user side of its interactive TV have extra authority, for example, watch the digital audio/video program that needs Special Empower just can watch; Simultaneously can pass to the TV programme operator to user's identity information and the information of playing this program again.The TV programme operator can more effective broadcast advertisement etc. wishes that it propagates program like this, and by with the interaction of advertising programme, the rating of more effective popularization pay channel.
Description of drawings
Fig. 1 is the structural representation of the interactive television terminals equipment of prior art.
Fig. 2 is the structural representation of interactive TV Play System of the present invention.
Fig. 3 is the structural representation of program source server of the present invention.
Fig. 4 is the structural representation of interactive playing device of the present invention.
Fig. 5 is a kind of schematic flow sheet of the method for broadcast interactive program of the present invention.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the present invention is described further.
As Fig. 2, Fig. 3 and shown in Figure 4, for complete interactive TV Play System of the present invention is formed structure.
The program source server 30 of TV programme operator respectively with user's terminal equipment 90 and interactive 10 mutual two-way connections of playing device, also two-way connection between user's terminal equipment 90 and the interactive playing device 10, terminal equipment 90 is by terminal control unit 80 inputting user commands.
Described program source server 30 comprises, be used to store the user and need authority library of programmes 31 is arranged, being used to store the interactive program storehouse 32 of the program information data of interactive program and this interactive program of digital audio/video program that Special Empower just can watch, and be used for storing the customer data base 33 that subscriber identity information and user play the broadcast information of interactive program storehouse 32 interactive programs.The broadcast information of interactive program comprises, the selectable descriptor that the program information data of the interactive program that this terminal equipment is play, the time when playing, user select.
Signal receiving module 101 is used to receive the data that described terminal equipment 90 transmits,
Information processing module of user's 103, it is an arithmetic element, be used to receive and handle subscriber identity information and the user command that described signal receiving module 101 transmits, information processing module of user's 103 comprises: user feedback processing module 109 is used to handle the user command that described signal receiving module transmits.
Broadcast information processing module 104 is an arithmetic element, is used to receive and handle broadcast information data, the data of information acquisition module 107 transmission and the result of information processing module of user's 103 that described signal receiving module 101 transmits,
Transmit control module 105, it is an arithmetic element, be used to receive and handle the data of the transmission of described signal receiving module 101, data that information acquisition module 107 transmits and the result of broadcast information processing module 104, and the result of this transmit control module 105, be sent to described terminal equipment 90 by signal transmitting module 102
Feedback information module 106 is used for the result of described information processing module of user's 103 and broadcast information processing module 104 is sent to described program source server 30.
As shown in Figure 5, be a kind of schematic flow sheet of the method for broadcast interactive program of the present invention.Below this flow process is further specified, terminal equipment 90 prompting users' mode comprises and adopts the graph layer mode to show, i.e. ON SCREENDISPLAY (OSD).
Play interactive program when terminal equipment 90 and finish, then transmit the information that finishes and give interactive playing device 10;
The result that interactive playing device 10 is answered according to user's selection judges whether the user has effectively watched this interactive program, if effectively watched this interactive program, then when this interactive program finished, the digital audio/video program that the user needs Special Empower just can watch was play in 90 decodings of command terminal equipment;
Otherwise terminal equipment 90 is play this interactive program again.
In said process, interactive playing device 10 all is sent to relevant information the customer data base 33 of described program source server 30.Relevant information comprises, the selectable descriptor that the program information data of the interactive program that described terminal equipment is play, the time when playing, user select.
After the digital audio/video program that needs Special Empower just can watch of the described user's selection of described terminal equipment 90 broadcasts of described interactive playing device 10 orders reached the regular hour, described interactive playing device 10 will be ordered described terminal equipment 90 to stop decoding and be play this program.Can point out the user to play the described interactive program that the TV programme operator wishes to promote propagation again like this.
The described regular hour can be set in advance in the described interactive playing device 10, for example can be set at 3 hours, also can be set to described interactive playing device 10 arbitrarily by program source server 30 by the TV programme operator.
Simultaneously the type of interactive program can be varied, below it type that comprises is described further:
The precombined program: i.e. the one group of program that configures in advance by the TV programme operator, the user can't chosen content and broadcast order;
But selecting type program arranged side by side: be about to program title and be presented in the tabulation by OSD, the user can remove to select different programs according to multiple classification, perhaps specifies different playing programs orders;
The forced action type program: the interactive program of other types is when playing, the user can withdraw from playing programs by input command, but the forced action type program is not all right, be that the user must finish watching program and answer problem afterwards, and the accuracy that checks on one's answers also reach the broadcast that certain requirement just can be withdrawed from this program; Otherwise need watch this program again and answer a question;
Prize formula program: promptly the user can obtain the different award that the TV programme operator provides by selecting to answer program problem afterwards.
The present invention also has other execution mode, for example, the TV programme operator can be sent instruction to the information acquisition module 107 of described interactive playing device 10 by described program source server 30, require the described terminal equipment 90 of described interactive playing device 10 direct commands to play the described interactive program that the TV programme operator wishes to promote propagation, and can to the user problem relevant with this interactive program be proposed by the OSD mode, require the user by corresponding answer of terminal control unit 80 inputs, this answer will send described program source server 30 to and be stored in described customer data base 33 by described interactive playing device 10.
The method of above-mentioned broadcast interactive program of the present invention, be to come the user is judged the authority of program by terminal equipment 90, the present invention can also not need to control by terminal equipment 90 user is judged the authority of program, and the instruction of directly being sent according to program source server 30 by interactive playing device 10 comes control terminal 90 to come broadcast program.Below be the embodiment of the method, below alleged " advertisement " be the described interactive program that the TV programme operator wishes to promote propagation; Alleged " need test power " refers to the digital audio/video program that the user needs Special Empower just can watch.
Based on system of the present invention, the user is in the equipment of opening a terminal 90, and terminal equipment 90 just starts interactive playing device 10, and this interaction playing device 10 obtains a control information from program source server 30.
When the user selected TV programme, terminal equipment 90 passed to interactive playing device 10 with user selected program information earlier, and interactive playing device 10 judges that according to the control information of obtaining from program source server 30 result of judgement is as follows:
(1) need to play advertisement and need test power: interactive playing device 10 notice terminal equipments 90 are tested power, if having the right, then begin to play advertisement, and advertisement begins broadcast program after all finishing; If have no right, then point out the user to have no right to watch.
(2) need to play advertisement and do not need to test power: begin to play advertisement, begin broadcast program after all finishing.
(3) do not need to play advertisement and need test power: interactive playing device 10 notice terminal equipments 90 are tested power, if having the right, then begin broadcast program; If have no right, then point out the user to have no right to watch.
(4) do not need to play advertisement and do not need to test power: terminal equipment 90 directly begins broadcast program.
(5) optional broadcast advertisement and need test power: interactive playing device 10 notice terminal equipments 90 are tested power, if having the right, then begin broadcast program.If have no right, then point out the user can select to watch advertisement to see program again, if the user has selected to watch advertisement, then controller begins to play advertisement, advertisement begins broadcast program after all finishing; If select not see advertisement, then point out the user to have no right to watch.
The interactive program that system of the present invention play comprises: audio frequency and vision signal; The attribute information of this program is used to distinguish dissimilar programs.Described so interactive playing device 10 can be judged the type of this program.Described program also comprises: the descriptor of this program, comprise, and the descriptor relevant to this program, and at the truth value of this descriptor.Described descriptor is used for the information of user's demonstration at this program, and can require the user to import corresponding selection instruction, to the logical value of truth value for the selection instruction of user's input is judged of this descriptor.
Claims (8)
1. an interactive playing device (10), it is characterized in that, described interactive playing device (10) respectively with program source server (30) and two-way connection of terminal equipment (90), the interactive program that is used for the described program source server of controls playing (30), and control described terminal equipment (90) according to the situation that the user plays this interactive program;
Described interactive playing device (10) comprising:
Signal receiving module (101) is used to receive the data that described terminal equipment (90) transmits;
Information acquisition module (107) is used to receive the program information data in the interactive program storehouse (32) that described program source server (30) transmits;
Information processing module of user's (103) is an arithmetic element, is used for receiving and handling subscriber identity information and the user command that described signal receiving module (101) transmits,
Broadcast information processing module (104) is an arithmetic element, is used for receiving and handling broadcast information data, the data of information acquisition module (107) transmission and the result of information processing module of user's (103) that described signal receiving module (101) transmits,
Transmit control module (105), it is an arithmetic element, be used for receiving and handling the data of the transmission of described signal receiving module (101), the data of information acquisition module (107) transmission and the result of broadcast information processing module (104), and the result of this transmit control module (105), be sent to described terminal equipment (90) by signal transmitting module (102)
Feedback information module (106) is used for the result of described information processing module of user's (103) and broadcast information processing module (104) is sent to described program source server (30);
Described transmit control module (105) can be ordered the digital audio/video program that described terminal equipment (90) direct decoding is play needs Special Empower just can watch.
2. interactive TV Play System comprises:
Program source server (30) is used to provide various digital audio/video program;
Store the terminal equipment (90) of subscriber identity information, be used to receive the various programs that described program source server (30) transmits, extract the program of corresponding channel according to user's command selection, and judgement user's rights of using, when the user had the right to watch, the program of this channel was play in decoding
Terminal control unit (80) is used for inputting user command and described user command is transferred to described terminal equipment (90);
It is characterized in that also further comprising respectively and the two-way interactive playing device (10) that is connected of described program source server (30) and terminal equipment (90);
Described program source server (30) comprising:
Authority library of programmes (31) is arranged, is used to store the digital audio/video program that the user needs Special Empower just can watch,
Interactive program storehouse (32) is used to store interactive program, and the program information data of this interactive program,
Customer data base (33) is used for storing the broadcast information that subscriber identity information and user play interactive program storehouse (32) interactive program;
Described interactive playing device (10) comprising:
Signal receiving module (101) is used to receive the data that described terminal equipment (90) transmits,
Information acquisition module (107) is used to receive the program information data in the interactive program storehouse (32) that described program source server (30) transmits;
Information processing module of user's (103) is an arithmetic element, is used for receiving and handling subscriber identity information and the user command that described signal receiving module (101) transmits,
Broadcast information processing module (104) is an arithmetic element, is used for receiving and handling broadcast information data, the data of information acquisition module (107) transmission and the result of information processing module of user's (103) that described signal receiving module (101) transmits,
Transmit control module (105), it is an arithmetic element, be used for receiving and handling the data of the transmission of described signal receiving module (101), the data of information acquisition module (107) transmission and the result of broadcast information processing module (104), and the result of this transmit control module (105), be sent to described terminal equipment (90) by signal transmitting module (102)
Feedback information module (106) is used for the result of described information processing module of user's (103) and broadcast information processing module (104) is sent to described program source server (30);
Described transmit control module (105) can be ordered the digital audio/video program that described terminal equipment (90) direct decoding is play needs Special Empower just can watch.
3. the interactive player method of an interactive TV program is characterized in that,
This interactive player method is based on the interactive TV Play System of the program source server (30) that comprises authority library of programmes (31), interactive program storehouse (32) and customer data base (33), terminal equipment (90), terminal control unit (80) and interactive playing device (10);
Described interactive playing device (10) sends the broadcast information of the subscriber identity information of described terminal equipment (90) and broadcast interactive program to described program source server (30), the broadcast information of playing interactive program comprises, the selectable descriptor that the program information data of the interactive program that described terminal equipment (90) is play, the time when playing, user select;
The interactive player method of described interactive TV program comprises the steps:
A. described terminal equipment (90) is according to the order of described terminal control unit (80), the digital audio/video program of selecting the user to need Special Empower just can watch, and judge whether the user has the right to watch this program, if the user has authority to play this program, this program is play in then described terminal equipment (90) decoding; Otherwise, execution in step b;
B. described terminal equipment (90) prompting user does not have authority, described interactive playing device (10) orders described terminal equipment (90) prompting user input to enter the order that interactive program is play, if step a is then carried out in the order that described terminal control unit (80) input does not enter; If the order that described terminal control unit (80) input enters, then execution in step c;
C. described terminal equipment (90) selects to play this interactive program;
D. described interactive playing device (10) is play the situation of interactive program according to the user, judges the digital audio/video program that whether user has the right to watch needs Special Empower just can watch, if having no right, and execution in step c then; If have the right, execution in step e then;
E. described interactive playing device (10) orders described terminal equipment (90) decoding to play the digital audio/video program that the user needs Special Empower just can watch in the described a step.
4. the interactive player method of interactive TV program according to claim 3 is characterized in that, this method is further comprising the steps of:
Described step e runs to the regular hour, and then described terminal equipment (90) stops to decode and plays the digital audio/video program that the user needs Special Empower just can watch in the described a step.
5. the interactive player method of interactive TV program according to claim 3 is characterized in that, described interactive program comprises following type:
The precombined program, i.e. the one group of program that configures in advance by the TV programme operator, the user can't chosen content and broadcast order;
But and arranged side by side selecting type program, be about to program title and be presented in the tabulation by 0SD, the user can remove to select different programs according to multiple classification, perhaps specifies different playing programs orders;
Described step c may further comprise the steps:
C1. described interactive playing device (10) obtains the program information data of interactive program from program source server (30), judge that but this interactive program is precombined program or selecting type program arranged side by side, if the precombined program then orders described terminal equipment (90) to play this program; But if selecting type program, then execution in step c2 arranged side by side;
C2. described interactive playing device (10) transmits programme selection signal and gives described terminal equipment (90), and described terminal equipment (90) points out the user therefrom to select the program that need watch;
C3. described terminal equipment (90) is according to the select command of described terminal control unit (80) input, but the user-selected selecting type program arranged side by side of broadcast.
6. the interactive player method of interactive TV program according to claim 3 is characterized in that, described d step comprises the steps:
D1. described interactive playing device (10) obtains the program information data of the interactive program of being play from program source server (30), this program information data includes the selectable descriptor of this interactive program, orders described terminal equipment (90) prompting user to select this selectable descriptor then;
D2. described interactive playing device (10) is judged the select command of stating terminal control unit (80) input, if select command is correct, then the user has the right to watch the digital audio/video program that needs Special Empower just can watch; Otherwise the user haves no right to watch.
7. the interactive player method of interactive TV program according to claim 3 is characterized in that, described program comprises:
Audio frequency and vision signal;
The attribute information of this program is used to distinguish dissimilar programs.
8. the interactive player method of interactive TV program according to claim 7 is characterized in that, also comprises:
The descriptor of this program comprises, the descriptor relevant to this program, and at the truth value of this descriptor.
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| CN200710077494A CN101179698B (en) | 2007-11-28 | 2007-11-28 | Interdynamic television play device and system, play method |
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| CN200710077494A CN101179698B (en) | 2007-11-28 | 2007-11-28 | Interdynamic television play device and system, play method |
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| CN102801696A (en) * | 2011-05-25 | 2012-11-28 | 胡积献 | Method and system for obtaining precise information on internet |
| CN102882837A (en) * | 2011-07-14 | 2013-01-16 | 宏碁股份有限公司 | Interactive multimedia system, multimedia device and method implementing application program |
| CN102890808A (en) * | 2011-07-22 | 2013-01-23 | 胡积献 | Method for issuing video advertisements by Internet |
| CN103544282B (en) * | 2013-10-24 | 2017-07-25 | 北京京东尚科信息技术有限公司 | A kind of information-pushing method and device |
| CN104967878B (en) * | 2014-11-19 | 2019-05-14 | 腾讯科技（北京）有限公司 | A kind of data processing method and server |
| FR3069125B1 (en) * | 2017-07-13 | 2019-08-30 | Sagemcom Broadband Sas | A COMBINED BROADCAST METHOD OF A TELEVISION PROGRAM AND ADDITIONAL MULTIMEDIA CONTENT |
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