CN103544282B - A kind of information-pushing method and device - Google Patents
A kind of information-pushing method and device Download PDFInfo
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- CN103544282B CN103544282B CN201310507900.0A CN201310507900A CN103544282B CN 103544282 B CN103544282 B CN 103544282B CN 201310507900 A CN201310507900 A CN 201310507900A CN 103544282 B CN103544282 B CN 103544282B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
Abstract
The invention discloses a kind of information-pushing method and device, method includes：Obtain the interactive topic related to the attribute of information to be pushed；Acquisition includes the assume file of the interactive topic；The assume file is sent to client；Receive the response message for the assume file that the client is returned；Information is chosen according to the response message from the information to be pushed to be shown.It is more targeted that technical solutions according to the invention can push information, so as to improve the efficiency of information push.
Description
Technical field
The present invention relates to Computer Applied Technology field, more particularly to a kind of information-pushing method and device.
Background technology
Speed with internet information amount and netizen increases, and internet is also more and more obvious as the function of information channel, mutually
Networking occupies first of netizen's information source.Information Push Service is a kind of new clothes for being developed based on push technology and being occurred
Business, in order to improve the efficiency of information push, it is necessary to targetedly be pushed to information.
Existing information advancing technique, the mainly active by the analysis to historical informations such as user personality, use habits
Ground provides a user the information that it may need.By taking " when working as " net as an example, " when working as " can record the Query Information of user,
The book information of correlation is periodically sent according to the hobby of user, or this bibliography inquired about is not found as user, " when
When " can have this this book next time when notify user.
But, the information in internet（Such as commodity pushed information）With many attribute, such as the business in ecommerce
Adhering to separately property belongs to the information of commodity in itself in the middle part of product information, the attributes of these merchandise newss, such as title, quality, color, function,
Price etc., also part attribute are relevant with the provider of the commodity, such as manufacturer, guarantee time, delivery scope, in addition
Some attributes are then, the number of times that such as certain section time on e-commerce website are browsed, by collect related to sales situation
Number of times, purchased quantity and number of times by businessman's modification price etc., but existing information advancing technique is not examined fully
Consider the specific aim that the attribute of the information in internet is pushed for information.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of information-pushing method and device, to improve the screening of pushed information
Efficiency and accuracy.
The embodiment of the present invention uses following technical scheme：
In a first aspect, the embodiments of the invention provide a kind of information-pushing method, including：
Obtain the interactive topic related to the attribute of information to be pushed；
Acquisition includes the assume file of the interactive topic；
The assume file is sent to client；
Receive the response message for the assume file that the client is returned；
Information is chosen according to the response message from the information to be pushed to be shown.
Second aspect, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus, including：
Interactive topic acquiring unit, for obtaining the interactive topic related to the attribute of information to be pushed；
Assume file acquiring unit, includes the assume file of the interactive topic for obtaining；
Assume file transmitting element, for sending the assume file to client；
Response message receiving unit, for receiving the response message for the assume file that the client is returned；
Information to be pushed display unit, is carried out for choosing information from the information to be pushed according to the response message
Displaying.
The advantageous effects of the main case of technology that the embodiment of the present invention is proposed are：
Technical scheme described in the embodiment of the present invention is obtained by obtaining the interactive topic related to the attribute of information to be pushed
Take the assume file including the interactive topic and be sent to client, the response message returned according to client is waited to push away from described
Deliver letters and information is chosen in breath be shown, can push information more targeted, so as to improve the efficiency of information push.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, institute in being described below to the embodiment of the present invention
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the present invention
Example, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to present invention implementation
The content and these accompanying drawings of example obtain other accompanying drawings.
Fig. 1 is the information-pushing method flow chart described in the specific embodiment of the invention one；
Fig. 2 is the information-pushing method flow chart described in the specific embodiment of the invention two；
Fig. 3 is the structured flowchart of the information push-delivery apparatus described in the specific embodiment of the invention three.
Embodiment
For make present invention solves the technical problem that, the technical scheme that uses and the technique effect that reaches it is clearer, below
The technical scheme of the embodiment of the present invention will be described in further detail with reference to accompanying drawing, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.Based on the embodiment in the present invention, those skilled in the art exist
The every other embodiment obtained under the premise of creative work is not made, the scope of protection of the invention is belonged to.
Further illustrate technical scheme below in conjunction with the accompanying drawings and by embodiment.
Embodiment one
The information-pushing method that the embodiment of the present invention is provided can realize that entering row information to client pushes away by server
Send.Server includes but is not limited to e-business network site server, and the information pushed includes but is not limited to merchandise news, advertisement
Information, news information.Fig. 1 is the information-pushing method flow chart described in the present embodiment, as shown in figure 1, described in the present embodiment
Information-pushing method includes：
S101, the acquisition interactive topic related to the attribute of information to be pushed.
The attribute of the information to be pushed includes but are not limited to the attribute of information in itself, may also include visitor including a variety of
Family end, server etc. give the attribute of the information.In the middle part of such as merchandise news in ecommerce, the attribute of these merchandise newss
Adhering to separately property belongs to the information of commodity in itself, also such as title, quality, color, function, price, part attribute and the commodity
Provider is relevant, i.e. goods providers attribute, such as manufacturer, guarantee time, delivery scope, and some attributes in addition are then
It is related to sales situation, that is, sell attribute, such as certain time browsed on e-commerce website number of times, collected time
Number, purchased quantity and number of times by businessman's modification price etc..
Specifically, the mode for obtaining the interactive topic related to the attribute of information to be pushed can have a variety of, including but not limit
In following manner：
Mode one：Server is random from the interactive topic related to the attribute of information to be pushed to extract interactive topic；
Mode two：Server is sent for obtaining the interactive topic related to the attribute of information to be pushed to client
Interactive topic questionnaire, receive the test paper to the interactive topic questionnaire that the client is returned, obtained according to the test paper
Interactive topic.
S102, acquisition include the assume file of the interactive topic.
Acquisition includes the assume file of the interactive topic, and the assume file can only include interactive topic, or wrap simultaneously
Include the answer prompt message of the interactive topic and the interactive topic, or including the interactive topic and described wait to push letter
Breath.Therefore, the assume file that specific acquisition includes the interactive topic in this step includes but is not limited to following two modes：
Mode one：Obtain the presentation text for including the interactive topic and being pointed out for the answer to the interactive topic
Part；
Mode two：The assume file of the interactive topic is included according to the interactive topic and information generation to be pushed.
S103, to client send the assume file.
The mode that server sends the assume file to client can be a variety of, such as when user end to server is asked
During site home page, the assume file is shown in the form of pop-up, need client by user return to the assume file
Response message returns to the entry criteria that the server asks site home page as being shown in client.And for example client please
When seeking a certain class information to be pushed, the assume file is shown.
S104, the response message for the assume file for receiving the client return.
S105, information is chosen from the information to be pushed according to the response message be shown.
Screened when the response message that server returns to user by client is as to user's pushed information
Condition.
Technical scheme described in the embodiment of the present invention is obtained by obtaining the interactive topic related to the attribute of information to be pushed
Take the assume file including the interactive topic and be sent to client, the response message returned according to client is waited to push away from described
Deliver letters and information is chosen in breath be shown, can push information more targeted, so as to improve the efficiency of information push.
Embodiment two
Compared with embodiment one, the technical scheme described in the present embodiment mainly provides a kind of obtain and information to be pushed
The related interactive topic of attribute embodiment, Fig. 2 is the information-pushing method flow chart described in the present embodiment, is such as schemed
Shown in 2, the information-pushing method described in the present embodiment includes：
S201, the interaction sent to client for obtaining the interactive topic related to the attribute of information to be pushed are inscribed
Mesh questionnaire.
Server sends the interaction for obtaining the interactive topic related to the attribute of information to be pushed to client
Topic questionnaire, the form of interactive topic questionnaire can be a variety of, including but not limited to multiple-choice question, True-False, the topic for form of voting
Etc. form.Such as server sends the attribute with information to be pushed for including being used at least two information categories are presented to client
Related interactive topic questionnaire, so that client obtains at least one information category by the topic questionnaire.And for example server
Being sent to client includes being used for presenting the related to the attribute of information to be pushed mutual of at least two interactive item difficulty series
Dynamic topic questionnaire, so that client obtains interactive item difficulty series by the topic questionnaire.
S202, the test paper to the interactive topic questionnaire for receiving the client return.
After client receives user to the response of the interactive topic questionnaire, test paper is returned to the service by client
Device.For example, the interactive topic questionnaire is：Would you please select the type of interactive topic, option includes price, degree of selling fast, prevalence
Color, item difficulty coefficient etc..
S203, interactive topic obtained according to the test paper.
Server targetedly selects interactive topic according to the test paper, so that interactive topic is more targeted.
S204, according to the interactive topic and information to be pushed generation include the assume file of the interactive topic.
The assume file of interactive topic of the generation comprising at least two interactive topic options, the interactive topic option according to
Information to be pushed is generated.
S205, to client send the assume file.
S206, the response message for the assume file for receiving the client return.
S207, information is chosen from the information to be pushed according to the response message be shown.
Compared with above-described embodiment, the present embodiment, which is further defined, obtains the interaction related to the attribute of information to be pushed
The embodiment of topic, makes the interactive topic acquired in server more targeted, is pushed away so as to further increase information
The screening efficiency sent.
Embodiment three
Fig. 3 is the structured flowchart of the information push-delivery apparatus described in the present embodiment, as shown in figure 3, the letter described in the present embodiment
Breath pusher includes：
Interactive topic acquiring unit 301, for obtaining the interactive topic related to the attribute of information to be pushed.
Assume file acquiring unit 302, includes the assume file of the interactive topic for obtaining.
Assume file transmitting element 303, for sending the assume file to client.
Response message receiving unit 304, believes for receiving the response for the assume file that the client is returned
Breath.
Information to be pushed display unit 305, for choosing information from the information to be pushed according to the response message
It is shown.
Further, the interactive topic acquiring unit 301 is specifically in the interactive topic storehouse prestored, from
It is random in the related interactive topic of the attribute of information to be pushed to extract interactive topic.
Or, the interactive topic acquiring unit 301 to client specifically for sending described with waiting to push for obtaining
The interactive topic questionnaire of the related interactive topic of the attribute of information, receive that the client returns to the interactive topic questionnaire
Test paper, interactive topic is obtained according to the test paper.For example, sending the type selecting questionnaire or scope of interactive topic to client
Questionnaire is selected, is selected by the user of client, reduces the scope set a question in exam pool, being directed to for information push can also be improved
Property.
Further, the interactive topic acquiring unit 301 is used to send to client and includes being used to obtain the interaction
The interactive topic questionnaire of topic is specifically included：Include for being sent to client at least two information categories of presentation with treating
The related interactive topic questionnaire of the attribute of pushed information, so that client obtains at least one information kind by the topic questionnaire
Class.
Further, the interactive topic acquiring unit 301 is used to send described with waiting to push for obtaining to client
The interactive topic questionnaire of the related interactive topic of the attribute of information is specifically included：Include being used to present extremely for sending to client
The interactive topic questionnaire related to the attribute of information to be pushed of few two interactive item difficulty series, so that client passes through institute
State topic questionnaire and obtain interactive item difficulty series.
Further, the assume file acquiring unit 302 specifically for：Acquisition include the interactive topic and for pair
The assume file that the answer of the interactive topic is pointed out.Or, for according to the interactive topic and information to be pushed
Generation includes the assume file of the interactive topic.
Or, the assume file acquiring unit 302, which is used to be generated according to the interactive topic and information to be pushed, wraps
The assume file for including the interactive topic is specifically included：For generating the interactive topic comprising at least two interactive topic options
Assume file, the interactive topic option is generated according to information to be pushed.
Technical scheme described in the embodiment of the present invention is obtained by obtaining the interactive topic related to the attribute of information to be pushed
Take the assume file including the interactive topic and be sent to client, the response message returned according to client is waited to push away from described
Deliver letters and information is chosen in breath be shown, can push information more targeted, so as to improve the efficiency of information push.
Above example provide technical scheme in all or part of content can be realized by software programming, its software
Program storage is in the storage medium that can be read, and storage medium is for example：Hard disk, CD or floppy disk in computer.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art it is various it is obvious change,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (16)
1. a kind of information-pushing method, it is characterised in that including：
The interactive topic related to the attribute of information to be pushed is obtained, the information to be pushed includes merchandise news, advertising message
And/or news information；
Acquisition includes the assume file of the interactive topic；
The assume file is sent to client；
Receive the response message for the assume file that the client is returned；
Information is chosen according to the response message from the information to be pushed to be shown.
2. information-pushing method as claimed in claim 1, it is characterised in that the acquisition is related to the attribute of information to be pushed
Interactive topic the step of specifically include：In the interactive topic storehouse prestored, from related to the attribute of information to be pushed
It is random in interactive topic to extract interactive topic.
3. information-pushing method as claimed in claim 1, it is characterised in that the acquisition is related to the attribute of information to be pushed
Interactive topic the step of specifically include：Sent to client for obtaining the interaction related to the attribute of information to be pushed
The interactive topic questionnaire of topic, receives the test paper to the interactive topic questionnaire that the client is returned, according to the test paper
Obtain interactive topic.
4. information-pushing method as claimed in claim 3, it is characterised in that it is described to client send for obtain it is described with
The step of interactive topic questionnaire of the related interactive topic of the attribute of information to be pushed, specifically includes：Being sent to client includes using
In the interactive topic questionnaire related to the attribute of information to be pushed that at least two information categories are presented, so that client passes through institute
State topic questionnaire and obtain at least one information category.
5. information-pushing method as claimed in claim 3, it is characterised in that it is described to client send for obtain it is described with
The step of interactive topic questionnaire of the related interactive topic of the attribute of information to be pushed, specifically includes：Being sent to client includes using
In the interactive topic questionnaire related to the attribute of information to be pushed that at least two interactive item difficulty series are presented, so that client
End obtains interactive item difficulty series by the topic questionnaire.
6. information-pushing method as claimed in claim 1, it is characterised in that the acquisition includes the presentation of the interactive topic
The step of file, includes：Obtain the presentation text for including the interactive topic and being pointed out for the answer to the interactive topic
Part.
7. information-pushing method as claimed in claim 1, it is characterised in that the acquisition includes the presentation of the interactive topic
The step of file, includes：The assume file of the interactive topic is included according to the interactive topic and information generation to be pushed.
8. information-pushing method as claimed in claim 7, it is characterised in that described according to the interactive topic and to be pushed
The step of information generation includes the assume file of the interactive topic includes：Generation is mutual comprising at least two interactive topic options
The assume file of dynamic topic, the interactive topic option is generated according to information to be pushed.
9. a kind of information push-delivery apparatus, it is characterised in that including：
Interactive topic acquiring unit, for obtaining the interactive topic related to the attribute of information to be pushed, the information to be pushed
Including merchandise news, advertising message and/or news information；
Assume file acquiring unit, includes the assume file of the interactive topic for obtaining；
Assume file transmitting element, for sending the assume file to client；
Response message receiving unit, for receiving the response message for the assume file that the client is returned；
Information to be pushed display unit, exhibition is carried out for choosing information from the information to be pushed according to the response message
Show.
10. information push-delivery apparatus as claimed in claim 9, it is characterised in that the interactive topic acquiring unit specifically for
It is random from the interactive topic related to the attribute of information to be pushed to extract interactive topic in the interactive topic storehouse prestored
Mesh.
11. information push-delivery apparatus as claimed in claim 9, it is characterised in that the interactive topic acquiring unit specifically for
The interactive topic questionnaire for obtaining the interactive topic related to the attribute of information to be pushed is sent to client, institute is received
The test paper to the interactive topic questionnaire of client return is stated, interactive topic is obtained according to the test paper.
12. information push-delivery apparatus as claimed in claim 11, it is characterised in that the interactive topic acquiring unit is used for visitor
Family end sends the interactive topic questionnaire for including being used to obtain the interactive topic and specifically included：Include using for sending to client
In the interactive topic questionnaire related to the attribute of information to be pushed that at least two information categories are presented, so that client passes through institute
State topic questionnaire and obtain at least one information category.
13. information push-delivery apparatus as claimed in claim 11, it is characterised in that the interactive topic acquiring unit is used for visitor
Family end is sent to be specifically included for obtaining the interactive topic questionnaire of the interactive topic related to the attribute of information to be pushed：With
Include being used to the related to the attribute of information to be pushed of at least two interactive item difficulty series is presented in sending to client
Interactive topic questionnaire, so that client obtains interactive item difficulty series by the topic questionnaire.
14. information push-delivery apparatus as claimed in claim 9, it is characterised in that the assume file acquiring unit specifically for：
Acquisition includes the interactive topic and the assume file pointed out for the answer to the interactive topic.
15. information push-delivery apparatus as claimed in claim 9, it is characterised in that the assume file acquiring unit specifically for
The assume file of the interactive topic is included according to the interactive topic and information generation to be pushed.
16. information push-delivery apparatus as claimed in claim 15, it is characterised in that the assume file acquiring unit is used for basis
The assume file that the interactive topic and information generation to be pushed include the interactive topic is specifically included：Included for generating
The assume file of the interactive topic of at least two interactive topic options, the interactive topic option is generated according to information to be pushed.
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| CN201310507900.0A CN103544282B (en) | 2013-10-24 | 2013-10-24 | A kind of information-pushing method and device |
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| CN105022828A (en) * | 2015-07-31 | 2015-11-04 | 阔地教育科技有限公司 | Resource pushing method and device |
| CN105228011A (en) * | 2015-09-28 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device pushing the interactive information of interactive television system |
| CN105228019A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method and device generating the user terminal interactive interface of TV interaction systems |
| CN105228020A (en) * | 2015-09-30 | 2016-01-06 | 天脉聚源（北京）科技有限公司 | A kind of method of interactive information setting of TV interaction systems and device |
| CN105392062A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device for pushing interactive information of interactive television system |
| CN105407395A (en) * | 2015-11-24 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Interaction information generating method and device of interactive television system |
| CN106485548A (en) * | 2016-09-30 | 2017-03-08 | 北京金山安全软件有限公司 | Questionnaire survey method and device and electronic equipment |
| CN108984688B (en) * | 2018-07-03 | 2021-03-02 | 蜜芽宝贝（北京）网络科技有限公司 | Mother and infant knowledge topic recommendation method and device |
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