CN103544282A - Information push method and device - Google Patents
Information push method and device Download PDFInfo
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- CN103544282A CN103544282A CN201310507900.0A CN201310507900A CN103544282A CN 103544282 A CN103544282 A CN 103544282A CN 201310507900 A CN201310507900 A CN 201310507900A CN 103544282 A CN103544282 A CN 103544282A
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- exercise question
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
Abstract
The invention discloses an information push method and device. The method includes: acquiring an interaction subject related to the attribute of information to be pushed, acquiring a presentation file comprising the interaction subject, transmitting the presentation file to a client, receiving response information which is returned by the client and which corresponds to the presentation file; selecting and displaying information from the information to be pushed according to the response information. According to the technical scheme, through the use of the method and device, information pushing can be more targeted so that the information can be pushed more efficiently.
Description
Technical field
The present invention relates to Computer Applied Technology field, relate in particular to a kind of information-pushing method and device.
Background technology
Along with internet information amount and netizen's speed increasing, internet is also more and more obvious as the function of information channel, and internet occupies first of netizen's information source.Information Push Service is a kind of new services occurring based on push technology development, in order to improve the efficiency of information pushing, need to push targetedly information.
Existing information advancing technique, main by the information that provides it to need to user on one's own initiative to the analysis of the historical informations such as user personality, use habit." when the working as " net of take is example, " when working as " can record user's Query Information, according to user's hobby is regular, send relevant book information, or work as this bibliography of inquiring about of user and do not find, " when working as " can notify user when have this this book next time.
But, information in internet (for example commodity pushed information) has multiple attribute, the merchandise news in ecommerce for example, in the attribute of these merchandise newss, part attribute belongs to the information of commodity itself, as title, quality, color, function, price etc., also have part attribute relevant with the provider of these commodity, as manufacturer, the guarantee time, deliver goods scope etc., some attributes are in addition relevant with sales situation, as certain period viewed number of times on e-commerce website, the number of times of being collected, purchased quantity and the number of times etc. of being revised price by businessman, but existing information advancing technique does not fully take into account the attribute of the information in internet for the specific aim of information pushing.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of information-pushing method and device, improves screening effeciency and the accuracy of pushed information.
The embodiment of the present invention is by the following technical solutions:
First aspect, the embodiment of the present invention provides a kind of information-pushing method, comprising:
Obtain the interactive exercise question relevant to the attribute of information to be pushed;
Obtain the file that presents that comprises described interactive exercise question;
Described in sending to client, present file;
Receive that described client returns for the described response message that presents file;
According to described response message, from described information to be pushed, choosing information shows.
Second aspect, the embodiment of the present invention also provides a kind of information push-delivery apparatus, comprising:
Interactive exercise question acquiring unit, for obtaining the interactive exercise question relevant to the attribute of information to be pushed;
Present file acquisition unit, for obtaining the file that presents that comprises described interactive exercise question;
Present file transmitting element, described in sending to client, present file;
Response message receiving element, for receive that described client returns for the described response message that presents file;
Information to be pushed display unit, shows for choosing information according to described response message from described information to be pushed.
The useful technique effect of the main case of technology that the embodiment of the present invention proposes is:
Technical scheme described in the embodiment of the present invention is by obtaining the interactive exercise question relevant to the attribute of information to be pushed, obtain and comprise that the file cocurrent that presents of described interactive exercise question gives client, the response message returning according to client is chosen information and is shown from described information to be pushed, can make information pushing more targeted, thereby improve the efficiency of information pushing.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing of required use during the embodiment of the present invention is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to the content of the embodiment of the present invention and these accompanying drawings other accompanying drawing.
Fig. 1 is the information-pushing method process flow diagram described in the specific embodiment of the invention one;
Fig. 2 is the information-pushing method process flow diagram described in the specific embodiment of the invention two;
Fig. 3 is the structured flowchart of the information push-delivery apparatus described in the specific embodiment of the invention three.
Embodiment
For the technical scheme of technical matters that the present invention is solved, employing and the technique effect that reaches clearer, below in conjunction with accompanying drawing, the technical scheme of the embodiment of the present invention is described in further detail, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those skilled in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Below in conjunction with accompanying drawing and by embodiment, further illustrate technical scheme of the present invention.
Embodiment mono-
The information-pushing method that the embodiment of the present invention provides can be realized to client and be carried out information pushing by server.Server includes but not limited to e-business network site server, and the information pushing includes but not limited to merchandise news, advertising message, news information.Fig. 1 is the information-pushing method process flow diagram described in the present embodiment, and as shown in Figure 1, the information-pushing method described in the present embodiment comprises:
S101, obtain the interactive exercise question relevant to the attribute of information to be pushed.
The attribute of described information to be pushed comprises multiple, includes but are not limited to the attribute of information itself, also can comprise that client, server etc. give the attribute of this information.The merchandise news in ecommerce for example, in the attribute of these merchandise newss, part attribute belongs to the information of commodity itself, as title, quality, color, function, price etc., also have part attribute relevant with the provider of these commodity, it is commodity provider attribute, as manufacturer, guarantee time, deliver goods scope etc., some attributes are in addition relevant with sales situation, sell attribute, as certain period viewed number of times, the number of times of being collected, purchased quantity and number of times etc. of being revised price by businessman on e-commerce website.
Particularly, the mode of obtaining the interactive exercise question relevant to the attribute of information to be pushed can have multiple, includes but not limited to following mode:
Mode one: server is the interactive exercise question of random extraction from the relevant interactive exercise question of the attribute to information to be pushed;
Mode two: server sends for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question to client, receives the test paper to described interactive exercise question questionnaire that described client is returned, and obtains interactive exercise question according to described test paper.
S102, obtain the file that presents that comprises described interactive exercise question.
Obtain the file that presents that comprises described interactive exercise question, described in present file and can only comprise interactive exercise question, or comprise the answer information of described interactive exercise question and described interactive exercise question simultaneously, or comprise described interactive exercise question and described information to be pushed.Therefore, in this step, specifically obtain and comprise that the file that presents of described interactive exercise question includes but not limited to following two kinds of modes:
Mode one: obtain and comprise described interactive exercise question and the file that presents for the answer of described interactive exercise question is pointed out;
Mode two: the file that presents that comprises described interactive exercise question according to described interactive exercise question and Information generation to be pushed.
S103, present file described in sending to client.
The mode that presents file described in server sends to client can be multiple, for example, when user end to server request site home page, to play the form of window, present file described in showing, what need that client returns to user returns to described server as show the entry criteria of the site home page of asking in client to the described response message that presents file.And for example during a certain class information to be pushed of client-requested, present file described in demonstration.
S104, receive that described client returns for the described response message that presents file.
S105, according to described response message, from described information to be pushed, choose information and show.
Server returns to user described response message by client screening conditions when to described user's pushed information.
Technical scheme described in the embodiment of the present invention is by obtaining the interactive exercise question relevant to the attribute of information to be pushed, obtain and comprise that the file cocurrent that presents of described interactive exercise question gives client, the response message returning according to client is chosen information and is shown from described information to be pushed, can make information pushing more targeted, thereby improve the efficiency of information pushing.
Embodiment bis-
Compare with embodiment mono-, technical scheme described in the present embodiment has mainly been to provide a kind of embodiment of obtaining the interactive exercise question relevant to the attribute of information to be pushed, Fig. 2 is the information-pushing method process flow diagram described in the present embodiment, as shown in Figure 2, the information-pushing method described in the present embodiment comprises:
S201, to client, send for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question.
Server sends for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question to client, and the form of interactive exercise question questionnaire can be multiple, includes but not limited to the forms such as exercise question of multiple-choice question, True-False, ballot form.For example server sends and comprises for presenting the interactive exercise question questionnaires relevant to attribute information to be pushed at least two information categories, so that client is obtained at least one information category by described exercise question questionnaire to client.And for example server sends and comprises for presenting the interactive exercise question questionnaires relevant to attribute information to be pushed at least two interactive item difficulty progression, so that client is obtained interactive item difficulty progression by described exercise question questionnaire to client.
S202, receive the test paper to described interactive exercise question questionnaire that described client is returned.
Client user is to after the replying of described interactive exercise question questionnaire, and client returns to described server by test paper.For example, described interactive exercise question questionnaire is: would you please select the type of interactive exercise question, option comprises price, the degree of selling fast, popular colour, item difficulty coefficient etc.
S203, according to described test paper, obtain interactive exercise question.
Server is selected interactive exercise question targetedly according to described test paper, so that interactive exercise question is more targeted.
S204, according to described interactive exercise question and Information generation to be pushed, comprise the file that presents of described interactive exercise question.
The interactive exercise question that generation comprises at least two interactive exercise question options present file, described interactive exercise question option generates according to information to be pushed.
S205, present file described in sending to client.
S206, receive that described client returns for the described response message that presents file.
S207, according to described response message, from described information to be pushed, choose information and show.
Compare with above-described embodiment, the present embodiment further defines the embodiment of obtaining the interactive exercise question relevant to the attribute of information to be pushed, and the interactive exercise question that server is obtained is more targeted, thereby has further improved the screening effeciency of information pushing.
Embodiment tri-
Fig. 3 is the structured flowchart of the information push-delivery apparatus described in the present embodiment, and as shown in Figure 3, the information push-delivery apparatus described in the present embodiment comprises:
Interactive exercise question acquiring unit 301, for obtaining the interactive exercise question relevant to the attribute of information to be pushed.
Present file acquisition unit 302, for obtaining the file that presents that comprises described interactive exercise question.
Present file transmitting element 303, described in sending to client, present file.
Response message receiving element 304, for receive that described client returns for the described response message that presents file.
Information to be pushed display unit 305, shows for choosing information according to described response message from described information to be pushed.
Further, described interactive exercise question acquiring unit 301, specifically in the interactive exercise question storehouse pre-stored, extracts at random interactive exercise question from the relevant interactive exercise question of the attribute to information to be pushed.
Or, described interactive exercise question acquiring unit 301 is specifically for sending to client for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question, receive the test paper to described interactive exercise question questionnaire that described client is returned, according to described test paper, obtain interactive exercise question.For example, to client, send the type selecting questionnaire of interactive exercise question or scope is selected questionnaire, the user by client selects, and dwindles the scope of setting a question in exam pool, also can improve the specific aim of information pushing.
Further, described interactive exercise question acquiring unit 301 is for comprising for obtaining the interactive exercise question questionnaire of described interactive exercise question and specifically comprising to client transmission: for sending and comprise for presenting the interactive exercise question questionnaires relevant to attribute information to be pushed at least two information categories, so that client is obtained at least one information category by described exercise question questionnaire to client.
Further, described interactive exercise question acquiring unit 301 specifically comprises for sending to client for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question: for sending to client, comprise for presenting the interactive exercise question questionnaires relevant with attribute information to be pushed at least two interactive item difficulty progression, so that client is obtained interactive item difficulty progression by described exercise question questionnaire.
Further, described in, present file acquisition unit 302 specifically for: obtain and comprise described interactive exercise question and the file that presents for the answer of described interactive exercise question is pointed out.Or, for comprise the file that presents of described interactive exercise question according to described interactive exercise question and Information generation to be pushed.
Or, the described file acquisition unit 302 that presents is for comprising that according to described interactive exercise question and Information generation to be pushed the file that presents of described interactive exercise question specifically comprises: for generating the file that presents of the interactive exercise question that comprises at least two interactive exercise question options, described interactive exercise question option generates according to information to be pushed.
Technical scheme described in the embodiment of the present invention is by obtaining the interactive exercise question relevant to the attribute of information to be pushed, obtain and comprise that the file cocurrent that presents of described interactive exercise question gives client, the response message returning according to client is chosen information and is shown from described information to be pushed, can make information pushing more targeted, thereby improve the efficiency of information pushing.
All or part of content in the technical scheme that above embodiment provides can realize by software programming, and its software program is stored in the storage medium can read, storage medium for example: the hard disk in computing machine, CD or floppy disk.
Note, above are only preferred embodiment of the present invention and institute's application technology principle.Skilled person in the art will appreciate that and the invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious variations, readjust and substitute and can not depart from protection scope of the present invention.Therefore, although the present invention is described in further detail by above embodiment, the present invention is not limited only to above embodiment, in the situation that not departing from the present invention's design, can also comprise more other equivalent embodiment, and scope of the present invention is determined by appended claim scope.
Claims (16)
1. an information-pushing method, is characterized in that, comprising:
Obtain the interactive exercise question relevant to the attribute of information to be pushed;
Obtain the file that presents that comprises described interactive exercise question;
Described in sending to client, present file;
Receive that described client returns for the described response message that presents file;
According to described response message, from described information to be pushed, choosing information shows.
2. information-pushing method as claimed in claim 1, it is characterized in that, the described step of obtaining the interactive exercise question relevant to the attribute of information to be pushed specifically comprises: in pre-stored interactive exercise question storehouse, and the interactive exercise question of random extraction from the relevant interactive exercise question of the attribute to information to be pushed.
3. information-pushing method as claimed in claim 1, it is characterized in that, the described step of obtaining the interactive exercise question relevant to the attribute of information to be pushed specifically comprises: to client, send for obtaining the interactive exercise question questionnaire of the described interactive exercise question relevant with the attribute of information to be pushed, receive the test paper to described interactive exercise question questionnaire that described client is returned, according to described test paper, obtain interactive exercise question.
4. information-pushing method as claimed in claim 3, it is characterized in that, describedly to client, send for obtaining the step of the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question and specifically comprise: to client transmission, comprise for presenting the interactive exercise question questionnaires of being correlated with attribute information to be pushed at least two information categories, so that client is obtained at least one information category by described exercise question questionnaire.
5. information-pushing method as claimed in claim 3, it is characterized in that, describedly to client, send for obtaining the step of the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question and specifically comprise: to client transmission, comprise for presenting the interactive exercise question questionnaires of being correlated with attribute information to be pushed at least two interactive item difficulty progression, so that client is obtained interactive item difficulty progression by described exercise question questionnaire.
6. information-pushing method as claimed in claim 1, is characterized in that, described in obtain and comprise that the step that presents file of described interactive exercise question comprises: obtain and comprise described interactive exercise question and the file that presents for the answer of described interactive exercise question is pointed out.
7. information-pushing method as claimed in claim 1, is characterized in that, described in obtain and comprise that the step that presents file of described interactive exercise question comprises: the file that presents that comprises described interactive exercise question according to described interactive exercise question and Information generation to be pushed.
8. information-pushing method as claimed in claim 7, it is characterized in that, describedly according to described interactive exercise question and Information generation to be pushed, comprise that the step that presents file of described interactive exercise question comprises: generate the file that presents of the interactive exercise question that comprises at least two interactive exercise question options, described interactive exercise question option generates according to information to be pushed.
9. an information push-delivery apparatus, is characterized in that, comprising:
Interactive exercise question acquiring unit, for obtaining the interactive exercise question relevant to the attribute of information to be pushed;
Present file acquisition unit, for obtaining the file that presents that comprises described interactive exercise question;
Present file transmitting element, described in sending to client, present file;
Response message receiving element, for receive that described client returns for the described response message that presents file;
Information to be pushed display unit, shows for choosing information according to described response message from described information to be pushed.
10. information push-delivery apparatus as claimed in claim 9, is characterized in that, described interactive exercise question acquiring unit, specifically in the interactive exercise question storehouse pre-stored, extracts at random interactive exercise question from the relevant interactive exercise question of the attribute to information to be pushed.
11. information push-delivery apparatus as claimed in claim 9, it is characterized in that, described interactive exercise question acquiring unit is specifically for sending to client for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question, receive the test paper to described interactive exercise question questionnaire that described client is returned, according to described test paper, obtain interactive exercise question.
12. information push-delivery apparatus as claimed in claim 11, it is characterized in that, described interactive exercise question acquiring unit is for comprising for obtaining the interactive exercise question questionnaire of described interactive exercise question and specifically comprising to client transmission: for sending and comprise for presenting the interactive exercise question questionnaires relevant to attribute information to be pushed at least two information categories, so that client is obtained at least one information category by described exercise question questionnaire to client.
13. information push-delivery apparatus as claimed in claim 11, it is characterized in that, described interactive exercise question acquiring unit specifically comprises for sending to client for obtaining the interactive exercise question questionnaire of described relevant to the attribute of information to be pushed interactive exercise question: for sending to client, comprise for presenting the interactive exercise question questionnaires relevant with attribute information to be pushed at least two interactive item difficulty progression, so that client is obtained interactive item difficulty progression by described exercise question questionnaire.
14. information push-delivery apparatus as claimed in claim 9, is characterized in that, described in present file acquisition unit specifically for: obtain and comprise described interactive exercise question and the file that presents for the answer of described interactive exercise question is pointed out.
15. information push-delivery apparatus as claimed in claim 9, is characterized in that, described in present file acquisition unit specifically for comprise the file that presents of described interactive exercise question according to described interactive exercise question and Information generation to be pushed.
16. information push-delivery apparatus as claimed in claim 15, it is characterized in that, the described file acquisition unit that presents is for comprising that according to described interactive exercise question and Information generation to be pushed the file that presents of described interactive exercise question specifically comprises: for generating the file that presents of the interactive exercise question that comprises at least two interactive exercise question options, described interactive exercise question option generates according to information to be pushed.
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