CN110415733B

CN110415733B - Audio playing equipment, central control system, audio updating and playing method and system

Info

Publication number: CN110415733B
Application number: CN201910651196.3A
Authority: CN
Inventors: 张宇程; 孙立越; 宁嘉晨; 李德刚; 杨晓盈; 姚文; 杨大明
Original assignee: Lebo Xinrui Beijing Cultural Media Co ltd
Current assignee: Lebo Xinrui Beijing Cultural Media Co ltd
Priority date: 2019-07-18
Filing date: 2019-07-18
Publication date: 2021-09-17
Anticipated expiration: 2039-07-18
Also published as: WO2021008481A1; CN110415733A

Abstract

The invention provides an audio playing device, a central control system, an audio updating and playing method and an audio playing system, wherein the audio playing method comprises the following steps: when a current environment triggers a preset playing condition of current audio playing equipment, a first playing strategy preset by the current audio playing equipment is called; calling up a corresponding pre-stored audio file from a local audio play list of the current audio play equipment according to a first play strategy and playing the pre-stored audio file; collecting playing data of the current audio playing equipment in a specified time period, uploading the collected playing data to a central control system, and carrying out strategy adjustment on the current audio playing equipment by the central control system according to the playing data; and receiving an updating instruction from a central control system, and updating the data of the current audio playing equipment. Based on the scheme provided by the invention, the audio playing equipment in the shop is uniformly administered through the central control system, the playing strategy of the audio playing equipment is intelligently adjusted, and the shelf cloud broadcasting of the shop is realized.

Description

Audio playing equipment, central control system, audio updating and playing method and system

Technical Field

The invention relates to the technical field of information transmission, in particular to an audio playing device, a central control system, an audio updating method and an audio playing system.

Background

In the information spreading process, the user experience is of great importance, and how to enable the user to quickly acquire the desired information and enable the merchant to quickly capture the user, and how to automatically push the desired information to the user is most concerned. Therefore, the intelligent realization of "required to send" and "required to send" is the ultimate goal of media distribution.

At present, media playing based on human body recognition and internet of things technology is obviously a key field of attention, and new applications of human body perception playing technology are continuously evolved from the technology, and the existing media pushing function is usually achieved through the following modes: firstly, connecting an advertising machine with the Internet to push audio and video; secondly, local audio playing is carried out by utilizing fixed broadcasting; and thirdly, fixed picture propaganda and pushing are carried out by utilizing advertising cloth or advertising boards. However, the above-mentioned methods do not achieve "required as sent" or "sent as needed", and also cause various resource wastes, bring noise pollution, and affect the user experience.

Disclosure of Invention

In view of the above, the present invention is proposed to provide an audio playing device, a central control system, an audio updating and playing method and system that overcome the above problems or at least partially solve the above problems.

According to one aspect of the invention, a method for updating audio playing based on sales setting is provided, and is applied to audio playing devices arranged on shelves of stores, wherein the stores comprise at least one shelf, at least one audio playing device is arranged on the shelf, and for any audio playing device, the method comprises the following steps:

when a current environment triggers a preset playing condition of current audio playing equipment, a first playing strategy preset by the current audio playing equipment is called;

calling and playing a corresponding pre-stored audio file from a local audio play list of the current audio play equipment according to the first play strategy, wherein the audio file is pre-transmitted to the local audio play list of the current audio play equipment by a central control system which governs all the audio play equipment according to a preset play environment of the current audio play equipment;

collecting playing data of the current audio playing equipment in a specified time period, uploading the collected playing data to the central control system, and carrying out strategy adjustment on the current audio playing equipment by the central control system according to the playing data;

and receiving an updating instruction from the central control system, and updating the data of the current audio playing equipment according to a data packet contained in the updating instruction.

Optionally, the triggering, by the current environment, a preset playing condition of the current audio playing device includes:

at least one element in the current environment triggers an induction component in the audio playing device, the induction component sends out a device starting signal of the audio playing device, and then the device starting signal triggers an audio playing process in the audio playing device.

Optionally, at least one element in the current environment triggers an induction component in the audio playing device, and the induction component sends a device start signal of the audio playing device, including:

when the current audio playing device comprises at least one sensing component, different elements trigger different sensing components, and then different device starting signals are initiated by different sensing components.

Optionally, the type of the sensing component includes at least one of: the intelligent commodity video monitoring system comprises an infrared sensor, an ultrasonic sensor, a weight sensor, a video camera, a timer, a counter, a temperature and humidity sensor, a carbon dioxide sensor, an MIC microphone for recording sound and an MINIPAD display screen for interaction between commodity video and consumers.

Optionally, invoking and playing a corresponding pre-stored audio file from the local audio playlist of the current audio playing device according to the first playing policy, including:

determining the audio file to be played at this time and/or the playing times of the audio file according to the first playing strategy;

and calling a corresponding pre-stored audio file from the local audio play list of the current audio play equipment to play, and/or playing according to the playing times.

Optionally, collecting the playing data of the current audio playing device in a specified time period includes:

and collecting elements of various types corresponding to various sensing components in a specified time period according to different types of the sensing components as playing data of the current audio playing equipment.

Optionally, the playing data at least includes the playing times and/or playing time of the currently played audio file in a specified time period.

Optionally, the data packet included in the update instruction includes at least one of: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file.

Optionally, the updating the data of the current audio playing device according to the data packet included in the update instruction includes at least one of the following:

updating the original preset playing condition of the current audio playing device according to the new preset playing condition in the data packet;

updating the first playing strategy according to the second playing strategy in the data packet;

and updating the original audio file according to the new audio file in the data packet.

Optionally, after updating the data of the current audio playing device according to the data packet included in the update instruction, the method further includes:

when a new environment triggers a new preset playing condition of the current audio playing device, a second playing strategy preset by the current audio playing device is called, and a new audio file is called to be played by using the second playing strategy.

According to another aspect of the present invention, there is provided a method for updating audio based on a setting of a sales industry, applied to a central control system for managing at least one audio playing device, where the at least one audio playing device is disposed on a shelf of a store, the store includes at least one shelf, and the shelf is disposed with at least one audio playing device, the method includes:

receiving playing data uploaded by any one audio playing device, wherein the playing data is collected and uploaded by the audio playing device within a specified time period;

analyzing the playing data, and determining the matching degree of the playing data of the audio playing equipment and the current environment to obtain a matching result;

and determining an updating data packet of the audio playing equipment according to the matching result, and transmitting the updating data packet carried by the updating instruction to the audio playing equipment.

Optionally, before receiving the play data uploaded by any one of the audio playing devices, the method further includes:

and pre-transmitting the preset playing conditions, pre-stored audio files and/or the first playing strategy of the audio playing device to the audio playing device in advance for the audio playing device to use when being triggered for the first time.

Optionally, the pre-stored audio file is an audio file which is distributed to the specified sales commodity by the central control system based on the store type and/or the regional characteristic attribute to which the store belongs.

Optionally, the method further comprises:

receiving playing data uploaded by a plurality of audio playing devices in batch, wherein the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period;

analyzing the playing data, and determining common information and non-common information in the playing data;

and carrying out data modeling and data analysis on the common information and the non-common information to generate a new updating data packet capable of adjusting a plurality of audio playing devices in batches.

Optionally, the receiving, in batch, play data uploaded by multiple audio playing devices includes: receiving playing data uploaded by million or ten million audio playing equipment;

analyzing the playing data, and determining common information and non-common information in the playing data, wherein the steps comprise: analyzing the million or million level playing data uploaded by the million or million level audio playing equipment, and searching common information and non-common information in the million or million level playing data;

carrying out data modeling and data analysis on the common information and the non-common information to generate a new updating data packet capable of adjusting a plurality of audio playing devices in batch, and the method comprises the following steps: the common information is defined as quantitative information in data modeling, the non-common information is defined as variable information in the data modeling, and aiming at million or millions of audio playing devices in the same batch, the same common information is used as the quantitative information, different non-common information is used as the variable information, and new updating data packets aiming at different audio playing devices are generated in a batch mode.

Optionally, the transmitting the update data packet carried by the update instruction to the audio playing device includes:

and synchronously transmitting the new updating data packets which can be adjusted in batches to the million or ten million audio playing devices respectively by utilizing the updating instruction.

Optionally, parsing the playing data to determine common information and non-common information therein includes: acquiring the setting positions of all audio playing devices in the same shop in the shop, and determining that audio files are common information and the playing times of different positions and the audio files are non-common information;

carrying out data modeling and data analysis on the common information and the non-common information to generate a new updating data packet capable of adjusting a plurality of audio playing devices in batch, and the method comprises the following steps:

and performing data modeling and data analysis based on the audio files serving as the common information and the positions and playing times of the audio playing devices serving as the non-common information, determining influence data of the audio playing devices, and generating a new updating data packet capable of adjusting the audio playing devices in batches.

Optionally, the influence data comprises at least: and the flow of people passing through the audio playing equipment and/or the sales volume of the sold commodities corresponding to the playing content of the audio file.

According to another aspect of the present invention, there is provided an audio playing device, which is provided on a shelf of a store, the store including at least one shelf, the shelf being provided with at least one audio playing device, the audio playing device including:

the trigger module is configured to call up a first play strategy preset by the current audio play equipment when the current environment triggers a preset play condition of the current audio play equipment;

the playing module is configured to call up and play a corresponding pre-stored audio file from a local audio play list of the current audio playing device according to the first playing strategy, wherein the audio file is pre-transmitted to the local audio play list of the current audio playing device by a central control system governing all audio playing devices according to a preset playing environment of the current audio playing device;

the collection module is configured to collect playing data of the current audio playing device in a specified time period, upload the collected playing data to the central control system, and perform strategy adjustment on the current audio playing device by the central control system according to the playing data;

and the updating module is configured to receive an updating instruction from the central control system and update the data of the current audio playing device according to a data packet contained in the updating instruction.

Optionally, the triggering module further includes at least one sensing component configured to send an apparatus start signal of the audio playing apparatus based on the triggering of the at least one element in the current environment, and then trigger an audio playing process in the audio playing apparatus by the apparatus start signal.

Optionally, when the current audio playing device includes at least one sensing component, different sensing components are triggered by different elements, and then different device starting signals are initiated by different sensing components.

Optionally, the playing module is further configured to determine, according to the first playing policy, the audio file that needs to be played this time and/or the playing frequency of the audio file;

Optionally, the collection module is further configured to collect, according to different types of the sensing components, elements of the types corresponding to the sensing components within a specified time period as the playing data of the current audio playing device.

Optionally, the updating module is further configured to update the original preset playing condition of the current audio playing device according to the new preset playing condition in the data packet;

updating the first playing strategy according to the second playing strategy in the data packet; and/or

Optionally, the playing module is further configured to, when a new environment triggers a new preset playing condition of the current audio playing device, invoke a second playing policy preset by the current audio playing device, and invoke a new audio file for playing by using the second playing policy.

According to another aspect of the present invention, there is provided a central control system for managing at least one audio playing device disposed on a shelf of a store, the store including at least one shelf on which the at least one audio playing device is disposed, the central control system including:

the receiving module is configured to receive playing data uploaded by any one audio playing device, and the playing data is collected and uploaded by the audio playing device within a specified time period;

the analysis module is configured to analyze the playing data, determine the matching degree of the playing data of the audio playing device and the current environment, and obtain a matching result;

and the updating module is configured to determine an updating data packet of the audio playing device according to the matching result and transmit the updating data packet carried by the updating instruction to the audio playing device.

Optionally, the central control system further includes:

the pre-transmission module is configured to pre-transmit the preset playing conditions, the pre-stored audio files and/or the first playing strategy of the audio playing device to the audio playing device before receiving the playing data uploaded by any one of the audio playing devices, so that the audio playing device can be used when being triggered for the first time.

Optionally, the central control system further includes:

the generating module is configured to receive playing data uploaded by a plurality of audio playing devices in batch, and the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period;

Optionally, the generating module is further configured to receive, in batch, play data uploaded by million or ten million audio playing devices;

analyzing the million or million level playing data uploaded by the million or million level audio playing equipment, and searching common information and non-common information in the million or million level playing data;

the common information is defined as quantitative information in data modeling, the non-common information is defined as variable information in the data modeling, and aiming at million or millions of audio playing devices in the same batch, the same common information is used as the quantitative information, different non-common information is used as the variable information, and new updating data packets aiming at different audio playing devices are generated in a batch mode.

Optionally, the update module is further configured to utilize an update instruction to synchronously transmit the new update data packets of the batch-adjustable multiple audio playing devices to the million or million audio playing devices, respectively.

Optionally, the generating module is further configured to acquire a set position of each audio playing device in the same store in the store, and determine that an audio file is common information, and the playing times of different positions and the audio file are non-common information;

According to another aspect of the present invention, there is provided a system for updating audio based on sales setting, comprising:

the audio playing device is arranged on a shelf of a shop, the shop comprises at least one shelf, and at least one audio playing device is arranged on the shelf;

the central control system is used for managing the audio playing equipment.

The invention provides a sales-based updating and playing method and system for setting and updating an audio frequency, which can call a prestored audio frequency file from a local audio frequency play list of an audio frequency playing device to play based on a first playing strategy when a preset playing condition of the current audio frequency playing device is triggered by the current environment, thus realizing the propaganda of commodities on a goods shelf under the preset condition, saving resources and reducing noise pollution while meeting the propaganda demand of the commodities. Furthermore, the playing data of the audio playing equipment in a specified time period can be collected through the audio playing equipment and transmitted to a central control system which governs all the audio playing equipment, and then the central control system performs data analysis on the received playing data in an unified manner, so that the playing strategy of the audio playing equipment is intelligently adjusted, shelf cloud broadcasting based on the sales shop is realized, the propaganda effect is enhanced, the purposes of 'sending as needed' and 'sending as needed' are achieved, information which is wanted and worth paying attention is automatically pushed to the user, and the experience of the user is improved while the merchant quickly captures the user.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

The above and other objects, advantages and features of the present invention will become more apparent to those skilled in the art from the following detailed description of specific embodiments thereof, taken in conjunction with the accompanying drawings.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

FIG. 1 is a flow chart illustrating a method for playing an updated audio based on a setting of a sales industry according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a shelf cloud broadcasting system according to an embodiment of the present invention;

FIG. 3 is a flow chart illustrating a method for updating audio based on sales setting according to an embodiment of the present invention;

FIG. 4 shows a block flow diagram of an ultrasonic sensor system according to an embodiment of the invention;

FIG. 5 is a schematic structural diagram of an audio playback device according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of an audio playback device according to a preferred embodiment of the present invention;

FIG. 7 is a schematic diagram of a central control system according to an embodiment of the present invention;

FIG. 8 is a schematic diagram of a central control system according to a preferred embodiment of the present invention;

fig. 9 is a schematic structural diagram of a system for playing the audio updated based on the setting of the sales industry according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Fig. 1 is a schematic flow chart illustrating a method for playing a setup update audio based on a sales industry according to an embodiment of the present invention, and the method is applied to audio playing devices installed on shelves of a store, where the store includes at least one shelf, and at least one audio playing device is installed on the shelf, and as can be seen from fig. 1, for any audio playing device, a method for playing a setup update audio based on a sales industry according to an embodiment of the present invention may include:

step S102, when the current environment triggers the preset playing condition of the current audio playing device, a first playing strategy preset by the current audio playing device is called;

step S104, calling and playing a corresponding pre-stored audio file from a local audio play list of the current audio play equipment according to a first play strategy, wherein the audio file is pre-transmitted to the local audio play list of the current audio play equipment by a central control system governing all the audio play equipment according to the preset play environment of the current audio play equipment;

step S106, collecting the playing data of the current audio playing device in a specified time period, uploading the collected playing data to a central control system, and carrying out strategy adjustment on the current audio playing device by the central control system according to the playing data;

and step S108, receiving an updating instruction from the central control system, and updating the data of the current audio playing equipment according to the data packet contained in the updating instruction.

The embodiment of the invention provides a sales-industry-based playing method for setting and updating audio, which can call a prestored audio file from a local audio play list of an audio playing device to play based on a first playing strategy when a preset playing condition of the current audio playing device is triggered in the current environment, so that commodities on a shelf are publicized under the preset condition, the demand of publicizing the commodities is met, resources are saved, and noise pollution is reduced. Furthermore, the playing data of the audio playing equipment in a specified time period can be collected through the audio playing equipment and transmitted to a central control system which governs all the audio playing equipment, and then the central control system performs data analysis on the received playing data in an unified manner, so that the playing strategy of the audio playing equipment is intelligently adjusted, shelf cloud broadcasting based on the sales shop is realized, the propaganda effect is enhanced, the purposes of 'sending as needed' and 'sending as needed' are achieved, information which is wanted and worth paying attention is automatically pushed to the user, and the experience of the user is improved while the merchant quickly captures the user.

In step S102, the first playing policy is invoked only when the current environment triggers the preset playing condition of the current audio playing device. Optionally, the preset playing condition that the current environment triggers the current audio playing device may include: at least one element in the current environment triggers an induction component in the audio playing device, the induction component sends out a device starting signal of the audio playing device, and then the device starting signal triggers an audio playing process in the audio playing device. Wherein, the kind of the induction component comprises at least one of the following: the intelligent commodity video monitoring system comprises an infrared sensor, an ultrasonic sensor, a weight sensor, a video camera, a timer, a counter, a temperature and humidity sensor, a carbon dioxide sensor, an MIC microphone for recording sound and an MINIPAD display screen for interaction between commodity video and consumers.

That is to say, as long as any one or more elements in the current environment can trigger any one of the sensing components in the audio playing device, the sensing component can send a start signal to the audio playing device to which it belongs, so as to trigger the audio playing process of the audio playing device. For example, an infrared sensor or a video camera is triggered by a human body, a carbon dioxide sensor triggered by the change of the human flow, a temperature and humidity sensor, a current time trigger timer and the like. Simply put, when the sensing components and parts of audio playback equipment detect that the human body exists or judge according to the time strategy that audio file needs to be played at present, can be through calling the audio file that audio playback equipment prestore, control power amplifier module and drive loudspeaker and play. In addition, in this embodiment, the MIC microphone disposed in the audio playing device may be used to collect the sound of the current environment, and the MINIPAD display screen may be used to play the video file related to the goods on shelf, so as to realize the interaction between the goods and the consumer.

In addition, because can be provided with one or more the same or different response components and parts in the audio playback equipment, consequently, when including at least one response components and parts in the current audio playback equipment, different response components and parts can be triggered to different elements in the current environment, and then initiate different equipment start signal by different response components and parts. For different equipment starting signals, the same or different audio playing flows in the audio playing equipment can be triggered, the different audio playing flows can be different audio files played by the audio playing equipment, and can also be different in playing time or different in playing frequency of each audio file, and the different audio playing flows can be specifically set according to different store types or commodity types set on shelves, and the invention is not limited.

Referring to step S104, after the current environment triggers the preset playing condition of the current audio playing device to invoke the first playing policy, the corresponding pre-stored audio file may be invoked and played in the local audio playing list according to the first playing policy. The pre-stored audio files in this embodiment are pre-transmitted to the local audio playlist of the current audio playing device by the central control system according to the preset playing environment of the current audio playing device, where the preset playing environment may be a large-scale mall, a supermarket, a retail supermarket, etc. which are set in different areas, and different audio files can be customized specifically for different playing environments, so as to customize audio files for different people. For an audio playing device, a first playing policy may be preset to determine the playing time, the playing times, and the like of audio files in a local audio playlist. Therefore, further, the step S104 may include: determining the audio file to be played at this time and/or the playing times of the audio file according to the first playing strategy; and calling a corresponding pre-stored audio file from a local audio play list of the current audio play equipment to play, and/or playing according to the playing times.

As introduced in step S106, in the process of playing the audio file by the audio playing device, the playing data of the audio playing device in the specified time period may also be collected, where the playing data may include the playing times and/or the playing time of the currently played audio file in the specified time period. In the foregoing, at least one sensing component may be set in the audio playing device, and optionally, when the current audio playing device is collected for playing in a specified time period, elements of corresponding types of various sensing components may be collected as playing data of the current audio playing device in the specified time period according to different types of the sensing components. For example, the ultrasonic sensor may collect the flow of people passing through the current audio playing device in a specified time period, the carbon dioxide sensor may collect the carbon dioxide content of the current audio playing device at different moments in the specified time period, the timer may collect the playing time of each audio file of the audio playing device, and so on.

After the current audio playing device collects the playing data of the current audio playing device in a specified time period, the playing data can be uploaded to a central control system, and the central control system carries out strategy adjustment on the current audio playing device according to the playing data.

In this embodiment, the central control system may govern all the audio playing devices, and is responsible for performing unified management on the playing policy and the playing file of each audio playing device (for example, issuing and updating the playing policy and the playing file), so as to implement shelf cloud broadcasting in a store. After the central control system finishes the adjustment of the playing strategy of the current audio playing device based on the playing data, an updating instruction can be issued to the current audio playing device, and the audio playing device updates the data of the current audio playing device according to the data packet contained in the updating instruction.

Optionally, the current audio playing device may receive an update instruction from the central control system, where the update instruction may carry a data packet for updating data thereof. The data packet may include at least one of: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file. After the current audio playing device receives the data packet, the data of the current audio playing device can be updated based on the data packet, and if the new preset playing condition in the data packet is adopted, the original preset playing condition of the current audio playing device is updated; updating the first playing strategy according to the second playing strategy in the data packet; and updating the original audio file according to the new audio file in the data packet. Further, when the new environment triggers a new preset playing condition of the current audio playing device, a second playing strategy preset by the current audio playing device is called up, and a new audio file is called up to be played by using the second playing strategy. When the audio playing device is updated based on the data packet sent by the central control system, the audio playing device can be updated in real time, updated in a delayed manner, or updated at a preset time, for example, the data packet sent by the central control system through the update instruction can carry update time, and when the update time arrives, the data of the current audio playing device is updated based on the data packet. Data transmission between the audio playing device and the central control system may be in an ethernet, 4G or 5G manner, and certainly, in practical application, the data transmission may be in a WiFi or other manner, which is not limited in the present invention.

For retail industry, for example, stores such as convenience stores, supermarkets and large stores, a set of broadcasting system of the stores can be set, and the broadcasting system is based on daily use and fire-fighting emergency of a single store. For any store, the system can comprise at least one shelf, at least one audio playing device is arranged on each shelf, and all the audio playing devices can be uniformly managed by a central control system, so that shelf cloud broadcasting is realized. For the chain retail stores, a central control system can perform unified cloud management on notification announcement, training, enterprise culture reading, standardized operation systems, commodity sales promotion information and the like of all stores, and shelf cloud broadcasting is achieved through audio playing equipment arranged on shelves of the stores.

For a retail group to which any commodity belongs, based on the scheme provided by the embodiment of the invention:

firstly, the central control system can be used for uniformly making broadcasting data (uniformly broadcasting in time, closing broadcasting and the like) of the audio broadcasting equipment, uniformly distributing music, uniformly promoting sales, packaging time and festivals, automatically broadcasting by each store for consumers in the store, and realizing service standardization. The multi-level management mode is changed into a mode that all management information is changed into audio, and the user can listen to the operation while working in the shop.

Secondly, the goods promoted in the stores are mainly positioned at the end of the shelf, called as the end, aiming at the end of the shelf, based on the shelf cloud broadcast of the embodiment of the invention, the content of one shelf broadcast can be freely and remotely updated, the shared anchor of the central control system makes broadcast content and sends the broadcast content to audio playing equipment on each shelf, the broadcast data (people stream listening to the goods broadcast) of the day, week, month, season and year of each shelf broadcast can be accurately calculated, and the wings of the data are inserted in the goods marketing.

Thirdly, another important point of shop sales promotion is stacking, enterprises purchasing stacking commodities strive to attract eyes to achieve the result of promoting sales, the combination of stacking and broadcasting enables the stacking to be vivid, the attention of consumers is enhanced, and random statistics and management of broadcast data of the stacking broadcasting enable the stacking to have a big data gene. No matter pile head broadcasting or shelf broadcasting, the promotion commodities are greatly changed into rows, KA personnel are reduced to patrol shops, and third-party sales promotion personnel are reduced to hire.

Fig. 2 is a schematic structural diagram of a shelf cloud broadcasting system according to an embodiment of the present invention, in this embodiment, the shelf cloud broadcasting system mainly includes a shelf disposed in a store and at least one audio playing device disposed on the shelf. Referring to fig. 2, the shelf may include two columns, a mesh fixedly disposed between the two columns, and a plurality of support arms and laminates disposed on the support arms may be disposed on the mesh at intervals. The audio playing device can be placed on the laminates or between the laminates and fixed on the network, and when the preset playing condition triggered by the current environment is detected, the pre-stored audio file can be called to play. For example, when the audio playing device senses the existence of a human body or stops within a certain range, the commodity introduction related to the commodity placed on the shelf board can be called up.

Table 1 shows a result comparison schematic of adopting different play strategies for different test cases according to the embodiment of the present invention.

TABLE 1

The playing strategies shown in table 1 are only some of the multiple strategies, and in practical applications, different playing strategies may be set according to different requirements, which is not limited in the present invention.

Based on the same inventive concept, another embodiment of the present invention further provides an updating method for setting and updating audio based on the sales industry, which is applied to a central control system for managing at least one audio playing device, wherein the at least one audio playing device is arranged on a shelf laminate of a store, the store comprises at least one shelf, and the shelf is provided with at least one audio playing device, as can be seen from fig. 3, the method comprises:

step S302, receiving playing data uploaded by any audio playing device, wherein the playing data is collected and uploaded by the audio playing device within a specified time period;

step S304, analyzing the playing data, and determining the matching degree of the playing data of the audio playing device and the current environment to obtain a matching result;

step S306, determining the update data packet of the audio playing device according to the matching result, and transmitting the update data packet carried by the update instruction to the audio playing device.

The embodiment of the invention provides a sales-based updating method for setting and updating audio, which comprises the steps of receiving playing data uploaded by any audio playing device in a store shelf, analyzing the playing data to obtain the matching degree of the audio playing device and the current environment, further determining an updating data packet of the audio playing device according to a matching result, and transmitting the updating data packet to the audio playing device by using an updating instruction. Based on the scheme provided by the embodiment of the invention, all the audio playing devices arranged on the shelf laminate of the shop are managed through the central control system, the playing data of the audio playing devices are managed and analyzed through the central control system, and the updating data packet of the audio playing devices is determined and issued, so that the cloud management and the cloud updating of each audio playing device are realized, and compared with the traditional mode of manual updating, the method is more intelligent and more flexible.

In practical applications, before updating data in the audio playing devices, relevant data used for the first triggering needs to be stored in each audio playing device in advance. Therefore, before the step S302, the method may further include: and pre-transmitting the preset playing conditions, pre-stored audio files and/or the first playing strategy of the audio playing device to the audio playing device in advance for the audio playing device to use when being triggered for the first time. The pre-stored audio file is an audio file which is distributed in a personalized manner by the central control system based on the store type and/or the regional characteristic attribute to which the store belongs and aims at a specified sales commodity. For example, the recorded audio file of the associated promotional program for any item may be personalized based on the location of the store, such as according to the local dialect or consumption habits of local people. In the case of beijing, many stores in the haichi region are customized for sale audio files of aquatic products, many stores in the cis region are customized for vegetables, and the like, and audio data recorded in each audio file can be recorded by a professional person.

Optionally, the central control system in the embodiment of the present invention may manage all audio playback devices arranged on shelf boards of a large number of stores, where all audio playback devices deployed in each store may be in the millions or tens of millions. In an optional embodiment of the present invention, the method may further include:

s1, receiving playing data uploaded by a plurality of audio playing devices in batch, wherein the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period; for million or ten million audio playing devices, the central control system can receive playing data uploaded by the million or ten million audio playing devices.

And S2, analyzing the playing data and determining the common information and the non-common information in the playing data. Furthermore, the million or million level playing data uploaded by the million or million level audio playing device can be analyzed, and common information and non-common information in the million or million level playing data can be searched.

And S3, performing data modeling and data analysis on the common information and the non-common information to generate a new update data packet capable of adjusting a plurality of audio playing devices in batch. Optionally, in the specific modeling, the commonality information may be defined as quantitative information in the data modeling, the non-commonality information may be defined as variable information in the data modeling, and for millions or millions of audio playback devices in the same batch, the same commonality information is used as the quantitative information, and different non-commonality information is used as the variable information, so as to generate new update data packages for different audio playback devices in a batch manner.

When modeling is carried out, a deep learning model can be built according to a neural network, for audio playing arranged on a shop shelf, when common information and non-common information of playing data are determined, the setting positions of all audio playing devices in the same shop in the shop and played audio files can be obtained, the audio files are determined to be the common information, and the playing times of different positions and the audio files are determined to be the non-common information. After the common information and the non-common information are obtained, when data modeling and data analysis are performed on the common information and the non-common information to generate a new update data packet capable of adjusting a plurality of audio playing devices in batch, data modeling and data analysis may be performed based on the audio file serving as the common information and the positions and playing times of the audio playing devices serving as the non-common information to determine influence data of the audio playing devices and generate a new update data packet capable of adjusting the plurality of audio playing devices in batch. Wherein the influence data at least comprises: the sales volume of the sales commodity corresponding to the flow of people passing through the audio playing device and/or the playing content of the audio file.

That is to say, taking the sales promotion audio file for the article a as an example, for the same store, it may be possible to play the sales promotion audio file for the article a based on a preset policy by setting a plurality of audio playing devices on a plurality of shelves, and when the audio playing devices sense a human body, a playing flow of the sales promotion audio file may be triggered. Each audio playing device can collect the playing times in the playing process of the promotion audio file, and meanwhile, the playing times, the setting position of the audio playing device and the audio file are used as the playing data of the current audio playing device to be uploaded to the central control system. If the commonality information is set as X-type data, the non-commonality information is Y-type data, and the final influence data is Z-type data, the central control system can take the promotion audio file as X-type data and the setting position and the playing frequency of each audio playing device as Y-type data after receiving the playing data uploaded by each audio playing file, and then synthesize the X-type data and the Y-type data to perform data modeling and data analysis.

For the audio playing device corresponding to the large flow rate and the large sales volume of the commodity A, the original promotion audio playing file can be continuously played, and for the playing strategy, the playing times or the playing time can be increased. For the audio playing device corresponding to the small flow rate and the small sales volume of the commodity A, the audio playing device can be replaced by the promotion audio file of other commodities. In practical application, other related data can be used for data modeling and analysis, and details are not repeated here.

In addition, in the embodiment of the present invention, the central control system may perform data modeling and data analysis on the broadcast data transmitted by the audio broadcast devices in the same store, and may also perform data modeling and data analysis on the broadcast data transmitted by the audio broadcast devices in multiple stores in the same area, and when performing data modeling specifically, may acquire a store type to which each audio broadcast device in the multiple stores belongs and a region to which the store belongs, determine that an audio file is common information, and determine that total number of times of broadcast of audio files in different store types, different regions to which the stores belong and each store is non-common information, and further perform data modeling and data analysis based on the common information and the non-common information, so as to generate an update data package capable of updating the audio broadcast devices in the entire area in batch.

In the embodiment of the invention, for any audio playing device, the determination of the flow of people passing through the audio playing device can be assisted and counted by the ultrasonic sensor. Fig. 4 shows a flow chart of an ultrasonic sensor system according to an embodiment of the present invention, and as can be seen from fig. 4, the processing procedure of the whole system may be as follows:

after the system is powered on, the main control chip DSP controls the ultrasonic signal generating module to generate two waveforms of sine waves and square waves. The sine wave is used for ultrasound signal transmission and the square wave is used for demodulation of the acquired doppler shifted signal. After the ultrasonic transmitting probe transmits 640KHZ ultrasonic waves into fluid at a certain angle, the ultrasonic signal excitation module amplifies the ultrasonic transmitting signals at a certain power and adjusts impedance to be matched with the ultrasonic transmitting probe, so that the working efficiency of the transmitting probe is higher. After the receiving probe receives the information signal which is transmitted by the transmitting probe and passes through the pipe wall and the fluid in the pipe and carries the fluid, the signal is transmitted to the ultrasonic receiving circuit module, the weak signal is subjected to frequency selection amplification, and the useful signal is subjected to secondary amplification through the low-noise amplifier, so that the useful signal reaches a certain amplitude value and is convenient to process in a subsequent circuit. The useful signals after the two times of amplification enter an ultrasonic signal demodulation module, and are mixed with square wave signals generated by a waveform generation module to generate sum frequency signals and difference frequency signals of the two signals, wherein the generated difference frequency signals are Doppler signals of the flow velocity of the fluid in the pipeline. The demodulated signal is a current signal, and therefore, the frequency difference signal is further subjected to current-to-voltage conversion, filtered and sent to an analog-to-digital converter (a/D) OF TMS32OF2812 for analog-to-digital conversion. The CPU in the TMS320F2812 processes the obtained digital sequence to obtain a frequency offset value, calculates the required data quantity according to the parameters, and stores and transmits the data so as to facilitate remote monitoring and data storage of flow data. And meanwhile, the singlechip C8051F500 is operated for key input and OLCD display.

After the central control system generates new update data packets capable of adjusting the plurality of audio playing devices in batches, the update data packets of the audio playing devices can be updated in batches by using the update instruction, specifically, the new update data packets capable of adjusting the plurality of audio playing devices in batches can be synchronously transmitted to the million-class or ten million-class audio playing devices by using the update instruction, and then the million-class or ten million-class audio playing devices update respective data by using the update data packets, so that when a new environment triggers a playing condition, a playing strategy is started to play corresponding audio files.

Based on the same inventive concept, an embodiment of the present invention further provides an audio playing device, which is disposed on a shelf of a store, where the store includes at least one shelf, and the shelf is provided with at least one audio playing device, as shown in fig. 5, the audio playing device 500 may include:

a triggering module 510 configured to, when a preset playing condition of a current audio playing device is triggered by a current environment, invoke a first playing policy preset by the current audio playing device;

a playing module 520, configured to call up and play a corresponding pre-stored audio file from the local audio play list of the current audio playing device according to the first playing policy, where the audio file is pre-transmitted to the local audio play list of the current audio playing device by a central control system governing all audio playing devices according to a preset playing environment of the current audio playing device;

a collecting module 530 configured to collect playing data of the current audio playing device in a specified time period, and upload the collected playing data to the central control system, and the central control system performs policy adjustment on the current audio playing device according to the playing data;

and the updating module 540 is configured to receive an updating instruction from the central control system, and update the data of the current audio playing device according to a data packet included in the updating instruction.

In an optional embodiment of the present invention, the triggering module 510 further includes at least one sensing component 511, configured to send an apparatus starting signal of the audio playing apparatus after being triggered based on at least one element in the current environment, so that the apparatus starting signal triggers an audio playing process in the audio playing apparatus.

In an optional embodiment of the present invention, as shown in fig. 6, when the current audio playing device includes at least one sensing component 550, different sensing components are triggered by different elements, and then different device starting signals are initiated by different sensing components.

In an alternative embodiment of the present invention, the type of the sensing component 511 includes at least one of the following: the intelligent commodity video monitoring system comprises an infrared sensor, an ultrasonic sensor, a weight sensor, a video camera, a timer, a counter, a temperature and humidity sensor, a carbon dioxide sensor, an MIC microphone for recording sound and an MINIPAD display screen for interaction between commodity video and consumers.

In an optional embodiment of the present invention, the playing module 520 is further configured to determine, according to the first playing policy, the audio file that needs to be played this time and/or the playing frequency of the audio file;

In an optional embodiment of the present invention, the collecting module 530 is further configured to collect, according to different types of the sensing components, elements of the types corresponding to the sensing components in a specified time period as the playing data of the current audio playing device.

In an optional embodiment of the present invention, the playing data at least includes the playing times and/or playing time of the currently played audio file within a specified time period.

In an optional embodiment of the present invention, the data packet included in the update instruction includes at least one of the following: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file.

In an optional embodiment of the present invention, the updating module 540 is further configured to update the original preset playing condition of the current audio playing device according to the new preset playing condition in the data packet;

In an optional embodiment of the present invention, the playing module 530 is further configured to, when a new environment triggers a new preset playing condition of the current audio playing device, invoke a second playing policy preset by the current audio playing device, and invoke a new audio file for playing by using the second playing policy.

In addition to the above description, the audio playing device 500 provided in this embodiment may be provided with a plurality of interfaces and card slots to achieve different functions. For example: the device comprises an antenna interface, a function key, a data interface, an external interface, a power interface, a network interface, an external sensor interface, a debugging interface, an SIM (subscriber identity module) slot, a memory card slot, a function reserved port and a horn interface. Wherein: the antenna, the GSM module, the SIM card and the internal program form a 4G and 5G communication system; the WIFI module, the WIFI antenna and the internal program form a WIFI communication system; the network interface, the network module and the internal program form an NBIOT network communication system; these three systems constitute a telecommunication system for transceiving required data. The external sensor is connected to the control panel through an interface, the traffic state of people can be analyzed by using a related algorithm through the sensor analysis module, and the flow of people is recorded through an internal program and the algorithm; when the audio is detected to be played by a person or according to a time strategy, the control panel controls the power amplifier module by calling the audio in the memory card to drive the loudspeaker to play. The audio playing device provided by the embodiment of the invention can utilize the sensor to sense the human body and then trigger the playing strategy to play the prefabricated content, and record the flow of people. Or playing according to a time strategy, and utilizing a network to remotely set a triggering playing strategy.

Optionally, the audio playing device is further provided with at least one function key; the function keys at least comprise one of the following: volume adjusting keys, power amplifier output control keys, switch keys and audio file switching keys. In practical application, the function keys of the audio playing device can be set according to different use requirements, for example, an alarm key is added, when the surrounding environment is unsafe, the key can be triggered to send an alarm signal or transmit alarm information to a central control system, so as to realize security alarm, wherein the alarm signal can be a pre-transmitted audio file or other alarm signals for reminding surrounding users of paying attention to safety, and the invention is not limited.

In addition, the audio playing device can be provided with a power supply component to supply power to all components in the audio playing device. The power supply component may comprise a battery (rechargeable battery). The audio playing device may be provided with a power interface for connecting a power supply assembly.

The power supply component in the audio playing device provided by this embodiment is preferably a removable charging power supply, and the audio playing device can be moved freely by setting the power supply component in the audio playing device, so that in practical application, the deployment position of the audio playing device can be adjusted according to different needs, and then the audio file can be played at any time. That is, the audio playing device provided by this embodiment can be moved freely as a cloud speaker to play audio files, thereby implementing a movable function. When the electric quantity is lower than a certain value, low-electric-quantity light or sound prompt can be carried out to prompt a user to charge in time, so that normal work of the audio playing equipment is prevented from being influenced. In addition, when the power supply module does not influence the playing function of the power supply module in the charging process, the audio playing device can realize the audio playing function of the cloud speaker while charging.

Based on the same inventive concept, an embodiment of the present invention further provides a central control system, configured to manage at least one audio playing device disposed on a shelf of a store, where the store includes at least one shelf, and the shelf is provided with at least one audio playing device, as shown in fig. 7, the central control system 700 includes:

a receiving module 710 configured to receive playing data uploaded by any one of the audio playing devices, where the playing data is collected and uploaded by the audio playing device within a specified time period;

the analysis module 720 is configured to analyze the playing data, determine the matching degree between the playing data of the audio playing device and the current environment, and obtain a matching result;

and the updating module 730 is configured to determine an updating data packet of the audio playing device according to the matching result, and transmit the updating data packet carried by the updating instruction to the audio playing device.

In an alternative embodiment of the present invention, as shown in fig. 8, the central control system 700 may further include:

the pre-transmission module 740 is configured to, before receiving the play data uploaded by any one of the audio playing devices, pre-transmit the preset play condition, the pre-stored audio file, and/or the first play policy of the audio playing device to the audio playing device in advance, so that the audio playing device can be used when being triggered for the first time.

In an optional embodiment of the present invention, the pre-stored audio file is an audio file that is individually distributed by the central control system based on the store type and/or the geographic characteristic attribute to which the store belongs and is specific to a specific sale commodity.

the generating module 750 is configured to receive play data uploaded by a plurality of audio playing devices in batch, where the play data is collected and uploaded by the plurality of audio playing devices in a specified time period respectively;

In an optional embodiment of the present invention, the generating module 750 is further configured to receive, in batch, the playing data uploaded by million or ten million audio playing devices;

In an optional embodiment of the present invention, the update module 730 is further configured to utilize the update instruction to synchronously transmit the new update data packets of the plurality of audio playback devices capable of batch adjustment to the million or ten million audio playback devices, respectively.

In an optional embodiment of the present invention, the generating module 750 is further configured to obtain the setting positions of the audio playing devices in the same store in the store, determine that the audio file is common information, and determine that the playing times of different positions and the audio file are non-common information;

In an optional embodiment of the invention, the influence data at least comprises: and the flow of people passing through the audio playing equipment and/or the sales volume of the sold commodities corresponding to the playing content of the audio file.

Based on the same inventive concept, an embodiment of the present invention further provides a system for playing an updated audio based on a setting of a sales industry, as shown in fig. 9, which may include:

at least one audio playing device 500 according to any of the above embodiments is disposed on a shelf of a store, where the store includes at least one shelf, and at least one audio playing device is disposed on the shelf;

the central control system 700 according to any of the above embodiments is configured to manage the audio playing device.

The embodiment of the invention provides a sales-based updating and playing method and system for setting and updating an audio frequency, which can call a prestored audio frequency file from a local audio frequency play list of an audio frequency playing device to play based on a first playing strategy when a preset playing condition of the current audio frequency playing device is triggered by the current environment, so that commodities on a shelf are publicized under the preset condition, the demand of publicizing the commodities is met, resources are saved, and noise pollution is reduced. Furthermore, the playing data of the audio playing equipment in a specified time period can be collected through the audio playing equipment and transmitted to a central control system which governs all the audio playing equipment, and then the central control system performs data analysis on the received playing data in an unified manner, so that the playing strategy of the audio playing equipment is intelligently adjusted, shelf cloud broadcasting based on the sales shop is realized, the propaganda effect is enhanced, the purposes of 'sending as needed' and 'sending as needed' are achieved, information which is wanted and worth paying attention is automatically pushed to the user, and the experience of the user is improved while the merchant quickly captures the user.

Furthermore, all the audio playing devices arranged on the shop shelf laminate are managed through the central control system, the playing data of the audio playing devices are managed and analyzed through the central control system, and the updating data packets of the audio playing devices are determined and issued, so that cloud management and cloud updating of the audio playing devices are realized, and compared with the traditional mode of manual updating, the cloud management and cloud updating method is more intelligent and more flexible.

In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It will be appreciated by those skilled in the art that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components of an audio playback device or central control system in accordance with embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

Thus, it should be appreciated by those skilled in the art that while a number of exemplary embodiments of the invention have been illustrated and described in detail herein, many other variations or modifications consistent with the principles of the invention may be directly determined or derived from the disclosure of the present invention without departing from the spirit and scope of the invention. Accordingly, the scope of the invention should be understood and interpreted to cover all such other variations or modifications.

Claims

1. A method for updating audio playing based on sales setting is applied to audio playing devices arranged on shelves of stores, the stores comprise at least one shelf, at least one audio playing device is arranged on the shelf, and for any audio playing device, the method comprises the following steps:

receiving an updating instruction from the central control system, and updating the data of the current audio playing equipment according to a data packet contained in the updating instruction; the data is generated by: receiving playing data uploaded by a plurality of audio playing devices in batch, wherein the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period; analyzing the playing data, and determining common information and non-common information in the playing data; carrying out data modeling and data analysis on the common information and the non-common information to generate a new updating data packet capable of adjusting a plurality of audio playing devices in batches;

the data packet included in the update instruction includes at least one of: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file;

updating the data of the current audio playing device according to the data packet contained in the update instruction, wherein the updating includes at least one of the following:

updating the original audio file according to the new audio file in the data packet;

the current environment triggers a preset playing condition of the current audio playing device, including: at least one element in the current environment triggers an induction component in the audio playing equipment, the induction component sends an equipment starting signal of the audio playing equipment, and then the equipment starting signal triggers an audio playing process in the audio playing equipment;

when the audio playing device comprises at least one sensing component, different sensing components are triggered by different elements, so that different device starting signals are initiated by different sensing components, and the same or different audio playing processes in the audio playing device can be triggered by different device starting signals.

2. The method of claim 1, wherein the type of the sensing component comprises at least one of: the intelligent commodity video monitoring system comprises an infrared sensor, an ultrasonic sensor, a weight sensor, a video camera, a timer, a counter, a temperature and humidity sensor, a carbon dioxide sensor, an MIC microphone for recording sound and an MINIPAD display screen for interaction between commodity video and consumers.

3. The method according to claim 1, wherein retrieving and playing the corresponding pre-stored audio file from the local audio playlist of the current audio playing device according to the first playing policy comprises:

4. The method of any of claims 1-3, wherein collecting playback data of the current audio playback device over a specified time period comprises:

5. The method according to claim 1, wherein the playing data comprises at least the number of times and/or time of playing the currently played audio file within a specified time period.

6. The method according to any one of claims 1 to 3, further comprising, after updating the data of the current audio playback device according to the data packet included in the update instruction:

7. The utility model provides an update method of audio is updated in setting based on sales, is applied to the central control system who manages at least one audio playback equipment, at least one audio playback equipment sets up in the shop goods shelves, the shop includes at least one goods shelves, be provided with at least one audio playback equipment on the goods shelves, the method includes:

receiving playing data uploaded by any one audio playing device, wherein the playing data is collected and uploaded by the audio playing device within a specified time period; at least one element in an environment corresponding to the audio playing device triggers an induction component in the audio playing device, the induction component sends a device starting signal of the audio playing device, and the device starting signal triggers an audio playing process in the audio playing device; when the audio playing equipment comprises at least one sensing component, different sensing components are triggered by different elements, so that different equipment starting signals are initiated by different sensing components, and the different equipment starting signals can trigger the same or different audio playing processes in the audio playing equipment;

determining an update data packet of the audio playing device according to the matching result, and transmitting the update data packet carried by an update instruction to the audio playing device;

before receiving the play data uploaded by any one of the audio playing devices, the method further includes:

pre-transmitting the preset playing condition, the pre-stored audio file and/or the first playing strategy of the audio playing device to the audio playing device in advance for the audio playing device to use when being triggered for the first time;

the update data packet included in the update instruction includes at least one of: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file;

the updating instruction carrying the updating data packet is transmitted to the audio playing device, and the updating instruction comprises at least one of the following:

updating the original preset playing condition of the current audio playing device according to the new preset playing condition in the updating data packet;

updating the first playing strategy according to the second playing strategy in the updating data packet;

updating the original audio file according to the new audio file in the update data packet;

the method further comprises the following steps: receiving playing data uploaded by a plurality of audio playing devices in batch, wherein the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period;

8. The method according to claim 7, wherein before receiving the play data uploaded by any one of the audio playing devices, the method further comprises:

9. The method as claimed in claim 8, wherein the pre-stored audio files are audio files for specified sales commodities which are individually distributed by the central control system based on the store type and/or regional characteristic attribute to which the store belongs.

10. The method of claim 7, wherein the receiving the playing data uploaded by the plurality of audio playing devices in batch comprises: receiving playing data uploaded by million or ten million audio playing equipment;

11. The method of claim 10, wherein transmitting the update data packet to the audio playback device using the update command comprises:

12. The method of claim 7, wherein parsing the playback data to determine common information and non-common information comprises: acquiring the setting positions of all audio playing devices in the same shop in the shop, and determining that audio files are common information and the playing times of different positions and the audio files are non-common information;

13. The method of claim 12, wherein the influence data comprises at least: and the flow of people passing through the audio playing equipment and/or the sales volume of the sold commodities corresponding to the playing content of the audio file.

14. The utility model provides an audio playing device which characterized in that sets up in the goods shelves of shop, the shop includes at least one goods shelves, be provided with at least one audio playing device on the goods shelves, audio playing device includes:

the updating module is configured to receive an updating instruction from the central control system and update the data of the current audio playing device according to a data packet contained in the updating instruction; the data is generated by: receiving playing data uploaded by a plurality of audio playing devices in batch, wherein the playing data are respectively collected and uploaded by the plurality of audio playing devices in a specified time period; analyzing the playing data, and determining common information and non-common information in the playing data; carrying out data modeling and data analysis on the common information and the non-common information to generate a new updating data packet capable of adjusting a plurality of audio playing devices in batches;

the updating module is also configured to update the original preset playing condition of the current audio playing device according to the new preset playing condition in the data packet;

the triggering module further comprises at least one sensing component, and the sensing component is configured to send out an equipment starting signal of the audio playing equipment after being triggered based on at least one element in the current environment, so that the equipment starting signal triggers an audio playing process in the audio playing equipment;

15. The audio playback device of claim 14, wherein the type of the sensing component comprises at least one of: the intelligent commodity video monitoring system comprises an infrared sensor, an ultrasonic sensor, a weight sensor, a video camera, a timer, a counter, a temperature and humidity sensor, a carbon dioxide sensor, an MIC microphone for recording sound and an MINIPAD display screen for interaction between commodity video and consumers.

16. The audio playing device according to claim 14, wherein the playing module is further configured to determine, according to the first playing policy, an audio file that needs to be played this time and/or the number of times of playing the audio file;

17. The audio playing device according to any one of claims 14 to 16, wherein the collecting module is further configured to collect, as the playing data of the current audio playing device, elements of the types corresponding to the various sensing components within a specified time period according to the different types of the sensing components.

18. The audio playback device of claim 14, wherein the playback data at least includes a playback time and/or a playback number of times of a currently played audio file within a specified time period.

19. The audio playing device according to claim 14, wherein the playing module is further configured to, when the new environment triggers a new preset playing condition of the current audio playing device, invoke a second playing policy preset by the current audio playing device, and invoke a new audio file for playing by using the second playing policy.

20. The utility model provides a central control system for the management sets up in at least one audio playback equipment of shop's goods shelves, the shop includes at least one goods shelves, be provided with at least one audio playback equipment on the goods shelves, central control system includes:

the pre-transmission module is configured to pre-transmit a preset playing condition, a pre-stored audio file and/or a first playing strategy of any one audio playing device to the audio playing device before receiving playing data uploaded by the audio playing device, so that the audio playing device can be used when being triggered for the first time; at least one element in an environment corresponding to the audio playing device triggers an induction component in the audio playing device, the induction component sends a device starting signal of the audio playing device, and the device starting signal triggers an audio playing process in the audio playing device; when the audio playing equipment comprises at least one sensing component, different sensing components are triggered by different elements, so that different equipment starting signals are initiated by different sensing components, and the different equipment starting signals can trigger the same or different audio playing processes in the audio playing equipment;

the updating module is configured to determine an updating data packet of the audio playing device according to the matching result, and transmit the updating data packet carried by the updating instruction to the audio playing device; the update data packet included in the update instruction includes at least one of: the new preset playing condition, the second playing strategy after updating the first playing strategy and the new audio file replacing the original audio file;

the audio playing device executes at least one of the following updating operations according to the updating data:

the generation module is configured to receive playing data uploaded by million or ten million audio playing devices in batch;

21. The center control system according to claim 20, wherein the pre-stored audio files are audio files for specified sales commodities which are individually distributed by the center control system based on the store type and/or regional characteristic attribute to which the store belongs.

22. The central control system according to claim 20, further comprising:

23. The central control system according to claim 22, wherein the update module is further configured to synchronously transmit the new update packets of the batch-adjustable audio playback devices to the million or ten million audio playback devices respectively by using the update instruction.

24. The central control system according to claim 23, wherein the generating module is further configured to obtain the setting positions of the audio playing devices in the same store in the store, determine that the audio files are common information, and determine that the playing times of the audio files at different positions are non-common information;

25. The central control system of claim 24, wherein the influence data comprises at least: and the flow of people passing through the audio playing equipment and/or the sales volume of the sold commodities corresponding to the playing content of the audio file.

26. A system for updating audio playback based on marketing settings, comprising:

at least one audio playback device as claimed in any one of claims 14 to 19, provided on a shelf of a store, the store comprising at least one shelf on which the at least one audio playback device is provided;

the central control system of any one of claims 20-25, configured to manage the audio playback devices.