CN109256069B - Electronic price tag and system - Google Patents
Electronic price tag and system Download PDFInfo
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- CN109256069B CN109256069B CN201710574356.XA CN201710574356A CN109256069B CN 109256069 B CN109256069 B CN 109256069B CN 201710574356 A CN201710574356 A CN 201710574356A CN 109256069 B CN109256069 B CN 109256069B
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G11—INFORMATION STORAGE
- G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
- G11B19/00—Driving, starting, stopping record carriers not specifically of filamentary or web form, or of supports therefor; Control thereof; Control of operating function ; Driving both disc and head
- G11B19/02—Control of operating function, e.g. switching from recording to reproducing
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
- G09F2025/005—Message recorded in a memory device
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Abstract
The invention provides an electronic price tag and a system, wherein the electronic price tag comprises: the receiving module is used for receiving the commodity voice file; and the voice playing module is used for processing the commodity voice file into commodity information audio for playing. The technical scheme enriches the functions of the electronic price tag, realizes that the electronic price tag can be used for playing the commodity information in a targeted manner, realizes interaction with consumers and store managers in such a way, and is convenient for accurate delivery of commodity advertisements.
Description
Technical Field
The invention relates to the technical field of electronic price tags, in particular to an electronic price tag and a system.
Background
The conventional electronic price tag only has a function of displaying information such as a mark and a price of a represented commodity, and a consumer knows the commodity information represented by the electronic price tag through the electronic price tag.
Disclosure of Invention
The embodiment of the invention provides an electronic price tag, which is used for enriching the functions of the electronic price tag, and comprises:
the receiving module is used for receiving the commodity voice file;
and the voice playing module is used for processing the commodity voice file into commodity information audio for playing.
In one embodiment, the article audio file comprises: a commodity voice file in a text standard coding format;
the receiving module is specifically used for receiving the commodity voice file in the text standard coding format;
the voice playing module comprises:
the voice synthesis module is used for synthesizing the commodity voice file in the text standard coding format into audio;
and the voice playing control module is used for controlling the playing of the synthesized audio.
In one embodiment, the article audio file comprises: compressing the commodity voice file in an audio format;
the receiving module is specifically used for receiving the commodity voice file in the compressed audio format;
the voice playing module comprises:
the audio decompression module is used for decompressing the commodity voice file in the compressed audio format into audio of the PCM code stream;
and the voice playing control module is used for controlling the playing of the decompressed audio.
In one embodiment, the electronic price tag further comprises: the acquisition module is used for acquiring the passenger flow condition in the supermarket;
the voice playing module is also used for playing the commodity information audio according to the passenger flow condition.
In one embodiment, the acquisition module is specifically configured to acquire noise information near the electronic price tag; noise information representative of said passenger flow condition;
the voice playing module is specifically used for playing the commodity information audio when the noise near the electronic price tag exceeds a preset decibel.
In one embodiment, the collection module is specifically configured to collect customer quantity information about the electronic price tag; the customer quantity information represents the passenger flow condition;
the voice playing module is also used for playing commodity information audio when the number of customers near the electronic price tag exceeds a preset number.
In one embodiment, the receiving module is further configured to receive a play order command;
the voice playing module is also used for playing the commodity information audio according to the playing sequence command.
In one embodiment, the electronic price tag further comprises: and the triggering device is used for playing the information of the commodity represented by the electronic price tag in a voice mode according to a triggering instruction input by a client.
In one embodiment, the electronic price tag is also used to record the number of times the trigger is touched.
In one embodiment, the receiving module is further configured to receive the commodity information in a text format;
the electronic price tag further comprises a display screen for displaying the commodity information in the text format.
The embodiment of the invention provides an electronic price tag which is used for enriching the functions of the electronic price tag, and the electronic price tag system comprises:
the server is used for sending the commodity voice file to the electronic price tag at set time;
the electronic price tag is used for receiving the commodity voice file and processing the commodity voice file into commodity information audio for playing.
In one embodiment, the server is specifically configured to send the commodity voice file to an electronic price tag in a preset area or an electronic price tag represented by a preset commodity at a set time.
In one embodiment, the server is specifically configured to send the product voice file to the electronic price tags in the passenger flow aggregation area according to the acquired passenger flow situation in the supermarket by the electronic price tags.
In one embodiment, the server is further configured to send the readjusted voice file of the item to the electronic price tag according to the passenger flow condition, the freshness of the item, and the promotion condition.
In one embodiment, the server is further configured to analyze the number of times the electronic price tag is touched to determine the hot commodity.
Compared with the electronic price tag which only displays information such as commodity price and the like in the prior art, the technical scheme provided by the embodiment of the invention receives the commodity voice file through the receiving module, and the commodity voice file is processed into commodity information audio frequency for playing through the voice playing module, so that the functions of the electronic price tag are enriched, the commodity information is played through the electronic price tag in a voice mode, the interaction with consumers and store managers is realized through the mode, and the accurate delivery of commodity advertisements is facilitated.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the principles of the invention. In the drawings:
FIG. 1 is a schematic diagram of an electronic price tag according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an electronic price tag system according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic price tag system according to another embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the following embodiments and accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.
The inventor finds that: the general business surpasses all to be equipped with dedicated display or display screen for broadcasting commodity propaganda sales promotion information etc. this broadcast is fixed mode, and only to special product door class, circulation broadcast, the orientation is vast shopping crowd. The playing mode has no directivity and pertinence, the oriented client group is not clear, the positioning of the client is not accurate, the effect is not ideal, and the benefit brought to the business surpassing is very limited. From the use condition of business surpassing, this kind of equipment is in half the out-of-service state basically, brings very big wasting of resources, and can not effectively promote the promotion of product, show effect.
The inventor considers the problems and provides an electronic price tag and a system, wherein the electronic label is arranged on a shelf or a commodity and is a good display screen, and certainly, due to the small screen and the characteristic of the screen, a dynamic video cannot be played, but a good interaction can be formed with a consumer and a store manager through a voice mode, so that the commodity information can be accurately played, and the store management is facilitated. The electronic price tag and system are described in detail below.
Fig. 1 is a schematic structural diagram of an electronic price tag according to an embodiment of the present invention, and as shown in fig. 1, the electronic price tag includes:
the receiving module 22 is used for receiving the commodity voice file;
and the voice playing module 24 is configured to process the commodity voice file into commodity information audio for playing.
Compared with the electronic price tag which only displays information such as commodity price and the like in the prior art, the technical scheme provided by the embodiment of the invention receives the commodity voice file through the receiving module, and the commodity voice file is processed into commodity information audio frequency for playing through the voice playing module, so that the functions of the electronic price tag are enriched, the commodity information is played through the electronic price tag in a voice mode, the interaction with consumers and store managers is realized through the mode, and the accurate delivery of commodity advertisements is facilitated.
The electronic price tag can receive the voice file sent by the server and play the voice file, and the playing mode supports a TTS (Text To Speech, voice synthesis technology) voice synthesis playing mode and a pure voice audio playing mode. These two modes are described below.
First, the play mode of TTS speech synthesis:
in one embodiment, the article audio file comprises: a commodity voice file in a text standard coding format;
the receiving module is specifically used for receiving the commodity voice file in the text standard coding format;
the voice playing module comprises:
the voice synthesis module is used for synthesizing the commodity voice file in the text standard coding format into audio;
and the voice playing control module is used for controlling the playing of the synthesized audio.
In specific implementation, aiming at the playing of TTS voice, the information transmission amount is small, only the standard codes of the text, such as the standard codes of Chinese and English, need to be transmitted to the electronic price tag, and the electronic price tag can be subjected to voice synthesis and played through the voice synthesis module.
Second, audio playback mode for pure speech:
in one embodiment, the article audio file comprises: compressing the commodity voice file in an audio format;
the receiving module is specifically used for receiving the commodity voice file in the compressed audio format;
the voice playing module comprises:
the audio decompression module is used for decompressing the commodity voice file in the compressed audio format into audio of a PCM code stream;
and the voice playing control module is used for controlling the playing of the decompressed audio.
In specific implementation, the pure audio playing mode needs the server to compress original audio content, the compressed audio content is sent to the electronic price tag through the 2.4G wireless system, the electronic price tag decompresses an audio file into audio information of a PCM code stream, and the audio information is directly played through the audio decoding chip.
In one embodiment, the electronic price tag further comprises: the acquisition module is used for acquiring the passenger flow condition in the supermarket;
the voice playing module is also used for playing commodity information audio according to the passenger flow condition.
In specific implementation, the commodity advertisement playing information can be sent to the electronic price tag in a text or voice mode in a crowd gathering area in a peak period according to the real-time collected store passenger flow conditions, and the commodity advertisement playing information is played in the peak period of the crowd.
In one embodiment, the acquisition module is specifically configured to acquire noise information near the electronic price tag; the noise information represents the passenger flow condition;
the voice playing module is specifically used for playing the commodity information audio when the noise near the electronic price tag exceeds a preset decibel.
In specific implementation, the noise information represents the noise degree of the environment around the electronic price tag, if nearby people purchasing commodities represented by the electronic price tag are more, the noise collected by the electronic price tag is larger, the passenger flow is large, and the electronic price tag works at this time, so that targeted voice introduction of the represented commodities is realized, and the shopping experience of customers is improved.
In one embodiment, the collection module is specifically configured to collect customer quantity information about the electronic price tag; the customer quantity information represents the passenger flow condition;
the voice playing module is also used for playing commodity information audio when the number of customers near the electronic price tag exceeds a preset number.
During specific implementation, the acquisition module can be a camera which is internally arranged in the electronic price tag, the camera can acquire the information of the number of customers near the electronic price tag, and when the number of customers near the electronic price tag exceeds a preset number, the voice playing module plays the commodity information audio, so that targeted voice introduction of the represented commodity is realized, and the shopping experience of the customers is improved.
In one embodiment, the receiving module is further configured to receive a play order command;
the voice playing module is also used for playing the commodity information audio according to the playing sequence command.
In specific implementation, as shown in fig. 3, the server interacts with the electronic price tags, the server further sends a playing sequence command when sending the commodity voice file, and the electronic price tags play the commodity voice audio of the voice format file in sequence according to the playing sequence command, so that the electronic price tags are played at the peak time of the crowd, the playing sequence can be effectively controlled, the conflict of sounds is avoided, and the shopping experience of the customer is improved.
In one embodiment, the electronic price tag further comprises: and the triggering device is used for playing the information of the commodity represented by the electronic price tag in a voice mode according to a triggering instruction input by a client.
During the concrete implementation, trigger device has integrateed on the electronic price tag screen, and the customer can trigger the relevant information that electronic price tag broadcast product through this trigger device's touching, and the environment is sold to large-scale commodity that this kind of function generally can be used, for example 3C product, white household electrical appliances product, can reduce the input that personnel introduced to and solve unmanned on duty commodity information acquisition difficulty's problem, improve customer's shopping experience.
In one embodiment, the electronic price tag is also used to record the number of times the trigger is touched. In specific implementation, the number of times of the touched electronic price tag is recorded in the electronic product, and the electronic price tag is used as information of a hot product or a product concerned by a client and sent to a server for commodity information analysis, so that the convenience of business over-management is improved.
In one embodiment, the triggering device may be a touch key.
In one embodiment, the receiving module is further configured to receive the commodity information in a text format;
the electronic price tag further comprises a display screen for displaying the commodity information in the text format.
When the electronic price tag is specifically implemented, the electronic price tag can also play the display commodity information in a text form, so that a deaf customer can conveniently know the commodity information.
Based on the same inventive concept, an electronic price tag system is further provided in the embodiments of the present invention, as described in the following embodiments. Because the principle of the electronic price tag system for solving the problems is similar to that of the electronic price tag, the implementation of the electronic price tag system can be referred to the implementation of the electronic price tag, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 2 is a schematic structural diagram of an electronic price tag system according to an embodiment of the present invention, and as shown in fig. 2, the electronic price tag system includes:
the server 10 is used for sending the commodity voice file to the electronic price tag at set time;
the electronic price tag 20, as mentioned above, is used to receive the goods voice file, and process the goods voice file into the goods information audio for playing.
In one embodiment, the server is specifically configured to send the commodity voice file to an electronic price tag in a preset area or an electronic price tag represented by a preset commodity at a set time.
During specific implementation, the preset area can be a hot commodity area, the preset commodity can be a hot commodity, the server can send the commodity advertisement playing information to the electronic price tag in a voice mode according to the hot area and the hot commodity of a store (supermarket) in a peak period, the electronic price tag plays the commodity information in the peak period of crowds, and good interaction is formed between the electronic price tag and consumers and store managers, so that accurate advertisement playing and store management are achieved.
In one embodiment, the server is specifically configured to send the product voice file to the electronic price tags in the passenger flow aggregation area according to the acquired passenger flow situation in the supermarket by the electronic price tags. According to the scheme, the electronic price tag is used for playing the commodity information in a targeted manner, interaction with consumers and store managers is achieved, and accurate delivery of commodity advertisements is facilitated.
In one embodiment, the server is further configured to send the readjusted voice file of the item to the electronic price tag according to the passenger flow condition, the freshness of the item, and the promotion condition.
During specific implementation, the server can adjust the playing content at any time according to the conditions of passenger flow, freshness of commodities, sales promotion and the like, so that the product sale is facilitated, and the shopping experience of customers is improved.
In one embodiment, the server is further configured to analyze the number of times the electronic price tag is touched to determine the hot commodity.
The electronic price tag system provided by the embodiment of the invention can achieve the following beneficial technical effects:
compared with the price tag only displaying commodity price or a supermarket fixed display screen in the prior art which displays information such as commodity advertisement promotion in a non-targeted manner, the technical scheme provided by the embodiment of the invention has the advantages that the commodity voice file is sent to the electronic price tag at the set time through the server, the electronic price tag converts the commodity voice file into audio for playing, the targeted voice playing of commodity information through the electronic price tag is realized, the interaction with consumers and store managers is realized, and the accurate putting of commodity advertisements is facilitated.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes may be made to the embodiment of the present invention by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. An electronic price tag, disposed on a shelf, comprising:
the receiving module is used for receiving the commodity voice file sent by the server;
the voice playing module is used for processing the commodity voice file into commodity information audio frequency for playing;
the commodity voice file includes: a commodity voice file in a text standard coding format;
the receiving module is specifically used for receiving the commodity voice file in the text standard coding format;
the voice playing module comprises:
the voice synthesis module is used for synthesizing the commodity voice file in the text standard coding format into audio;
the voice playing control module is used for controlling the playing of the synthesized audio; the playing mode realized by the speech synthesis module and the speech playing control module is a TTS speech synthesis playing mode, and the TTS speech synthesis playing mode is used for playing commodity speech information of pure text content;
or, the commodity voice file comprises: compressing the commodity voice file in an audio format;
the receiving module is specifically used for receiving the commodity voice file in the compressed audio format;
the voice playing module comprises:
the audio decompression module is used for decompressing the commodity voice file in the compressed audio format into audio of a PCM code stream;
the voice playing control module is used for controlling the playing of the decompressed audio; the playing mode realized by the audio decompression module and the voice playing control module is a pure voice audio playing mode which is characterized by real sound and increased effect;
the electronic price tag further comprises: the acquisition module is used for acquiring the passenger flow condition in the supermarket; the voice playing module is also used for playing commodity information audio according to the passenger flow condition;
the acquisition module is specifically used for acquiring noise information near the electronic price tag; the noise information represents the passenger flow condition; the voice playing module is specifically used for playing commodity information audio when the noise near the electronic price tag exceeds a preset decibel and the area where the electronic price tag is located is determined to be a passenger flow gathering area;
the electronic price tag screen is integrated with a trigger device and used for playing the information of the commodity represented by the electronic price tag in a voice mode according to the touch of a customer; the electronic price tag is also used for recording the touch times of the trigger device; and the touched times are sent to a server as the basis of hot spot commodity analysis.
2. The electronic price tag of claim 1, wherein the receiving module is further configured to receive a play order command;
the voice playing module is also used for playing the commodity information audio according to the playing sequence command.
3. The electronic price tag of claim 1, wherein the receiving module is further configured to receive merchandise information in a text format;
the electronic price tag further comprises a display screen for displaying the commodity information in the text format.
4. An electronic price tag system, comprising:
the server is used for sending the commodity voice file to the electronic price tag at set time;
an electronic price tag according to any one of claims 1 to 3 for receiving a goods voice file, processing said goods voice file into a goods information audio playback;
the server is specifically used for sending the commodity voice file in a text standard coding format or the commodity voice file in a compressed audio format;
the server is specifically used for sending the commodity voice file to the electronic price tags in the passenger flow gathering area according to the acquired passenger flow conditions in the supermarket by the electronic price tags;
the server is further used for analyzing the touch times of the electronic price tags and determining the hot commodities.
5. The electronic price tag system of claim 4, wherein the server is specifically configured to send the product voice file to an electronic price tag in a preset area or an electronic price tag represented by a preset product at a set time.
6. The electronic price tag system of claim 4, wherein the server is further configured to send the readjusted voice file of the item to the electronic price tag based on the customer flow conditions, the freshness of the item, and the promotion.
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| CN201710574356.XA CN109256069B (en) | 2017-07-14 | 2017-07-14 | Electronic price tag and system |
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| CN201710574356.XA CN109256069B (en) | 2017-07-14 | 2017-07-14 | Electronic price tag and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110428024A (en) * | 2019-06-12 | 2019-11-08 | 冯威 | A kind of method that electronics price tag is interacted with advertisement screen |
| CN110413833B (en) * | 2019-07-18 | 2023-09-29 | 乐播新瑞(北京)科技有限公司 | Audio playing device and use and data updating method thereof |
| CN110415733B (en) * | 2019-07-18 | 2021-09-17 | 乐播新瑞(北京)文化传媒有限公司 | Audio playing equipment, central control system, audio updating and playing method and system |
| CN110597479A (en) * | 2019-09-12 | 2019-12-20 | 广东爱瓦力科技股份有限公司 | Intelligent doorbell implementation method and system |
| CN114970788B (en) | 2022-08-03 | 2022-12-02 | 汉朔科技股份有限公司 | Control method of electronic price tag, electronic price tag and electronic price tag system |
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