CN108806577A - A kind of large-size screen monitors ad system and method based on high in the clouds control - Google Patents
A kind of large-size screen monitors ad system and method based on high in the clouds control Download PDFInfo
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- CN108806577A CN108806577A CN201810549013.2A CN201810549013A CN108806577A CN 108806577 A CN108806577 A CN 108806577A CN 201810549013 A CN201810549013 A CN 201810549013A CN 108806577 A CN108806577 A CN 108806577A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
- G09G3/00—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes
- G09G3/20—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes for presentation of an assembly of a number of characters, e.g. a page, by composing the assembly by combination of individual elements arranged in a matrix no fixed position being assigned to or needed to be assigned to the individual characters or partial characters
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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Abstract
The present invention discloses a kind of large-size screen monitors ad system controlled based on high in the clouds and method, is related to technical field of advertisements and media, can acquire and analyze in real time the data information of spectators, and then accurately controls the dispensing data of each large-size screen monitors advertisement by high in the clouds, promotes advertising results.The system includes high in the clouds control unit and the terminal diaplay unit that is connect with high in the clouds control unit signal;Terminal diaplay unit is transmitted to high in the clouds control unit for collection site information, and launches ad content according to play signal;High in the clouds control unit transfers specified ad data based on the field data passed back and is converted into play signal for storing a plurality of ad data.This method includes the system that above-mentioned technical proposal is carried.
Description
Technical field
The present invention relates to technical field of advertisements and media more particularly to a kind of large-size screen monitors ad systems and side based on high in the clouds control
Method.
Background technology
The advertiser launched at present in public domain will include two kinds, and one is putting up posters, another kind is to pass through display
Large-size screen monitors play advertisement video;Since the ad content of poster can only be presented to consumer in a static manner, lack vivid
It expresses therefore insufficient to the attraction of consumer, therefore advertising results are not good enough.
And for large-size screen monitors ad system in the prior art, although may be implemented a variety of advertisement forms (including video, figure
Piece, subtitle etc.), but existing large-size screen monitors ad system mostly be using terminal storage by the way of by large-size screen monitors play be pre-stored it is wide
Content is accused, ad content is if desired updated, can only be come to personally by maintenance personnel at each large-size screen monitors position and update local storage manually
In ad data, increase later stage operation expense;In addition, only there is existing large-size screen monitors ad system simple cycle to broadcast
Playing function does not have acquisition to attendance data and analytic function, into being unable to do precisely specific crowd in specific time
Advertisement is launched, and the Benefit Value of advertisement is constrained.
Invention content
The purpose of the present invention is to provide a kind of large-size screen monitors ad systems and method based on high in the clouds control, can acquire in real time
With the data information of analysis spectators, and then the dispensing data of each large-size screen monitors advertisement are accurately controlled by high in the clouds, promotes advertising results.
To achieve the goals above, an aspect of of the present present invention provides a kind of large-size screen monitors ad system controlled based on high in the clouds, packet
The terminal diaplay unit for including high in the clouds control unit and being connect with the high in the clouds control unit signal;
The terminal diaplay unit is transmitted to the high in the clouds control unit for collection site information, and according to play signal
Launch ad content;
The high in the clouds control unit is transferred based on the field data passed back specified wide for storing a plurality of ad data
Data conversion is accused into play signal.
Specifically, the terminal diaplay unit includes multiple display large-size screen monitors, and the display large-size screen monitors include audio-video collection mould
Block, display module, speaker module, the first data transmit-receive module and control module, the control module respectively with the audio and video
Acquisition module, the display module, the speaker module are connected with first data transmit-receive module, first data transmit-receive
Module is connect with the high in the clouds control unit;
The audio-video collection module is used for the video information and acoustic information of collection site;
The display module is used to play advertisement video according to picture signal, and the speaker module is for receiving voice signal
Ad sound is played, the ad content includes advertisement video and ad sound;
The control module is used for the video information of collection in worksite, acoustic information and the corresponding number of the display large-size screen monitors
Information package is forwarded to first data transmit-receive module at return data, and for according to play signal type distribution of images
Signal and/or voice signal;
First data transmit-receive module is used to return data being sent to the high in the clouds control unit, and for receiving
Play signal is forwarded to the control module.
Preferably, the display large-size screen monitors further include the time switch module being connect with the control module;
The time switch module is used for according to the switching on and shutting down temporal information in play signal, and timing controlled shows large-size screen monitors
Switching on and shutting down.
Preferably, the display large-size screen monitors are the exterior wall display screen that VR experiences cabin.
Preferably, the high in the clouds control unit includes sequentially connected memory module, analyzes and determines module, instruction control mould
Block and the second data transmit-receive module, second data transmit-receive module are connect with each display large-size screen monitors signal respectively;
The memory module is for being pre-stored a plurality of ad data;
It is big that the analytical judgment module is used to extract video information, acoustic information and the display from the return data
Shield corresponding number information, transfers corresponding ad data;
Described instruction control module is used to the ad data transferred being converted into play signal, and is obtained according to number information
Forwarding address is implanted with preset switching on and shutting down temporal information in the play signal;
Second data transmit-receive module is based on the forwarding address and sends broadcasting letter to first data transmit-receive module
Number.
Preferably, it is described analyze and determine module include for count show large-size screen monitors before flow of the people recognition of face submodule,
The age for recording population ages section of stopping for identification identifies submodule, the timing for counting spectators' residence time of respectively stopping
Submodule and analysis computational submodule, the recognition of face submodule, age identification submodule and the timing submodule
Input terminal connect respectively with described instruction control module, the recognition of face submodule, age identification submodule and institute
The output end for stating timing submodule is connect by the analysis computational submodule with the memory module respectively;
The analysis computational submodule is used for according to flow of the people, stop population ages section and spectators transfer pair the residence time
The ad data answered.
Preferably, the high in the clouds control unit further includes the data input module being connect with the memory module, the number
It is used to update the ad data in the memory module according to input module.
Optionally, the high in the clouds control unit further includes the volume automatic adjusument mould being connect with described instruction control module
Block;
The acoustic information decibel value that the volume adaptive adjustment module is used to receive scene adaptively adjusts sound broadcasting
The volume output valve of signal.
Compared with prior art, the large-size screen monitors ad system provided by the invention based on high in the clouds control has below beneficial to effect
Fruit:
In large-size screen monitors ad system provided by the invention based on high in the clouds control, by terminal diaplay unit and remote signal therewith
The high in the clouds control unit composition of connection, wherein terminal diaplay unit not only has advertisement broadcasting function, but also can also acquire in real time
Field data is simultaneously uploaded to high in the clouds control unit, since what is be pre-stored in the control unit of high in the clouds has a plurality of ad data, because
This can be analyzed and determined based on the field data of acquisition, and according to analyzing and determining that result transfers corresponding ad data to specific
Crowd precisely launches, and promotes advertising results.
In addition, due to the advertisement dispensing technology that the present invention is shown using remote control, terminal, maintenance personnel is only
Need the dispensing of adjustment ad data in control unit beyond the clouds, you can realize the tune to terminal diaplay unit advertisement broadcasting content
It is whole, without update ad data of being in the action like that into traditional large-size screen monitors ad system, reduce later stage personnel's maintenance cost.
An aspect of of the present present invention provides a kind of large-size screen monitors advertising method controlled based on high in the clouds, including described in above-mentioned technical proposal
Car electrics function detection device.
Compared with prior art, the advantageous effect of car electrics function detecting method provided by the invention and above-mentioned technical side
The advantageous effect for the large-size screen monitors ad system based on high in the clouds control that case provides is identical, and this will not be repeated here.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and constitutes the part of the present invention, this hair
Bright illustrative embodiments and their description are not constituted improper limitations of the present invention for explaining the present invention.In the accompanying drawings:
Fig. 1 is the structure diagram of the large-size screen monitors ad system based on high in the clouds control in embodiment one;
Fig. 2 is the structure diagram that large-size screen monitors are shown in Fig. 1;
Fig. 3 is the flow diagram of the large-size screen monitors advertising method based on high in the clouds control in embodiment two.
Reference numeral:
11- memory modules, 12- analyze and determine module;
13- instruction control modules, the second data transmit-receive modules of 14-;
15- data input modules, 16- volume adaptive adjustment modules;
The first data transmit-receive modules of 21-, 22- control modules;
23- audio-video collection modules, 24- display modules;
25- speaker modules, 26- time switch modules;
121- recognition of face submodules, 122- ages identify submodule;
123- timing submodules, 124- analyze computational submodule.
Specific implementation mode
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, implement below in conjunction with the present invention
Attached drawing in example, technical scheme in the embodiment of the invention is clearly and completely described.Obviously, described embodiment
Only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, the common skill in this field
All other embodiment that art personnel are obtained under the premise of not making creative work belongs to the model that the present invention protects
It encloses.
Embodiment one
It please refers to Fig.1 and Fig. 2, the large-size screen monitors ad system provided in this embodiment based on high in the clouds control, including high in the clouds controls
Unit and the terminal diaplay unit being connect with high in the clouds control unit signal;Terminal diaplay unit is transmitted to for collection site information
High in the clouds control unit, and ad content is launched according to play signal;High in the clouds control unit is for storing a plurality of ad data, and base
Specified ad data, which is transferred, in the field data passed back is converted into play signal.
In large-size screen monitors ad system provided in this embodiment based on high in the clouds control, remotely believe by terminal diaplay unit and therewith
The high in the clouds control unit composition of number connection, wherein terminal diaplay unit not only has advertisement broadcasting function, but also can also adopt in real time
Collection field data is simultaneously uploaded to high in the clouds control unit, since what is be pre-stored in the control unit of high in the clouds has a plurality of ad data,
Therefore it can be analyzed and determined based on the field data of acquisition, and corresponding ad data is transferred to spy according to analytical judgment result
Determine crowd precisely to launch, promotes advertising results.In addition, the advertisement shown using remote control, terminal due to the present embodiment
Dispensing technology, therefore maintenance personnel only needs to adjust the dispensing of ad data in control unit beyond the clouds, you can it realizes aobvious to terminal
The adjustment for showing unit advertisement broadcasting content updates ad data without being in the action like that into traditional large-size screen monitors ad system,
Reduce later stage personnel's maintenance cost.
Specifically, Fig. 2 please be participate in, the terminal diaplay unit in above-described embodiment includes multiple display large-size screen monitors, and each display is big
Screen includes audio-video collection module 23, display module 24, speaker module 25, the first data transmit-receive module 21 and control module
22, control module 22 respectively with audio-video collection module 23, display module 24, speaker module 25 and the first data transmit-receive module 21
Connection, the first data transmit-receive module 21 are connect with high in the clouds control unit;Audio-video collection module 23 is used for the video of collection site
Information and acoustic information;Display module 24 is used to play advertisement video according to picture signal, and speaker module 25 is for receiving sound
Signal plays ad sound, and ad content includes advertisement video and ad sound;Control module 22 is used for regarding collection in worksite
Frequency information, acoustic information number information corresponding with display large-size screen monitors are packaged into return data and are forwarded to the first data transmit-receive module
21, and for according to play signal type distribution of images signal and/or voice signal;First data transmit-receive module 21 is used for will
Return data is sent to high in the clouds control unit, and is forwarded to control module 22 for receiving play signal.Preferably, display is big
Screen is the exterior wall display screen that VR experiences cabin.
When it is implemented, respectively at the different location of display large-size screen monitors distribution in public places, wherein audio-video collection module 23
Include CCD camera assembly and recording component on display large-size screen monitors, control module 22 is to be equipped with the master control of Raspberry Pi system
Plate.On the one hand, the video information of CCD camera assembly collection site spectators, the acoustic information for component collection site of recording, by controlling
Module 22 receives video information and acoustic information and is transmitted to the first data transmit-receive module 21, and the first data transmit-receive is utilized to realize
Video information and acoustic information are delivered to the high in the clouds control unit processing analysis based on AI artificial intelligence technologys by module 21;It is another
Aspect, high in the clouds control unit are wide according to being consistent with field condition to the analysis result selection one of video information and acoustic information
It accuses data to be launched, and this ad data is converted into play signal and is sent to the first data transmit-receive module 21, by controlling
Module 22 is according to play signal distribution of images signal and/or voice signal so that display module 24 plays wide according to picture signal
Video is accused, speaker module 25 plays ad sound according to voice signal.
By above-mentioned specific implementation process it is found that the present embodiment can be based on the actual environment at scene, using the artificial intelligence of AI
Energy technology adjusts the dispensing data of advertisement in real time, so that most spectators can be attracted by the advertisement, and then realizes advertisement
Accurate dispensing to target group, reduces the waste of advertising resource.
In order to reduce the energy consumption of terminal diaplay unit to the greatest extent, please continue to refer to Fig. 2, the display in above-described embodiment is big
Screen further includes the time switch module 26 being connect with control module 22;Time switch module 26 is used for according to opening in play signal
Unused time information, timing controlled show the switching on and shutting down of large-size screen monitors.
When it is implemented, respectively the switching on and shutting down time of display large-size screen monitors can refer to the business hours difference formulation of public place, example
Such as, if a certain piece of display large-size screen monitors are placed in market, and the business hours in the market are 9 points to 22 points, which opens
The machine time, which can refer to, is set as at 9 points, and the unused time is referenced as at 22 points;In addition, the business hours due to each public place are different, because
It is also different therewith that this corresponds to the display large-size screen monitors switching on and shutting down time placed.As it can be seen that the present embodiment setting by time switch module 26
It sets, can either ensure the effect that advertisement is launched in the business hours, additionally it is possible to reduce electric energy in non operation time automatic shutdown
Consumption, reduces the revenue charges of advertisement operator.
Referring to Fig. 1, the high in the clouds control unit in above-described embodiment includes sequentially connected memory module 11, analyzes and determines
Module 12, instruction control module 13 and the second data transmit-receive module 14, the second data transmit-receive module 14 respectively with each display large-size screen monitors
Signal connects;Memory module 11 is for being pre-stored a plurality of ad data;Analyze and determine module 12 for being extracted from return data
Video information, acoustic information number information corresponding with display large-size screen monitors, transfer corresponding ad data;Instruction control module 13 is used
In the ad data transferred is converted into play signal, and forwarding address is obtained according to number information, is implanted in play signal
Preset switching on and shutting down temporal information;Second data transmit-receive module 14 is based on forwarding address and is broadcast to the transmission of the first data transmit-receive module 21
Discharge signal.Preferably, high in the clouds control unit further includes the data input module 15 being connect with memory module 11, data input module
15 for updating storage the ad data in module 11.
When it is implemented, by data input module 15 in memory module 11 be pre-stored a plurality of ad data, in this way when
After analytical judgment module 12 with AI artificial intelligence identification technologies extracts video information and acoustic information, it can intelligently be divided
The ad data of a suitable current live environment is analysed and matched, and is converted into the ad data by instruction control module 13
Above-mentioned play signal is sent to the first data corresponding with forwarding address using the second data transmit-receive module 14 and received by play signal
Module 21 is sent out, and then realizes and the advertisement of large-size screen monitors, which is launched Content Implementation and individually controlled, to be shown to each number, meets live ring to launch
The ad content in border.Illustratively, memory module 11 is high in the clouds memory array, analyzes and determines that module 12 is operation and has intelligence wide
Accuse the server of analysis software, the mainboard in order to control of instruction control module 13, the second data transmit-receive module 14 respectively with multiple displays
Large-size screen monitors establish communication connection, and content-control is launched to the advertisement of major screen display module 24 respectively to realize.
Referring to Fig. 1, the analytical judgment module 12 in above-described embodiment include for count display large-size screen monitors before flow of the people
Recognition of face submodule 121, the age for recording population ages section of stopping for identification identify submodule 122, for counting each
Stop spectators' residence time timing submodule 123 and analysis computational submodule 124, recognition of face submodule 121, the age identification
The input terminal of submodule 122 and timing submodule 123 is connect with instruction control module 13 respectively, recognition of face submodule 121, year
Age identifies that the output end of submodule 122 and timing submodule 123 connects by analyzing computational submodule 124 with memory module 11 respectively
It connects, instruction control module 13 is also connect with analysis computational submodule 124;Analysis computational submodule 124 is used for according to flow of the people, stays
Sufficient population ages section and spectators transfer corresponding ad data the residence time.
When it is implemented, by obtaining the scene image information in certain time, recognition of face submodule is used successively
121, scanning is identified to above-mentioned image information in age identification submodule 122 and timing submodule 123, to obtain in this period
Flow of the people information, the temporal information of stopping of the age bracket distributed intelligence of live crowd and live crowd, and then using being based on
The analysis computational submodule 124 of AI artificial intelligence technologys exploitation obtains analysis result after being analyzed and determined today to above- mentioned information, and
It is launched according to one ad data of analysis result Corresponding matching.
It is understood that the above-mentioned method for obtaining analysis result using AI artificial intelligence technologys is varied, in order to just
It is now illustrated in understanding:If current flow of the people is 100 person-times, age bracket distributed intelligence be 10 years old or less 5 people, 10 years old to 20
Year it is 15 people, is within 50 years old or more 80 people, we can obtains elderly population and account for the ratio of total crowd as 80% (higher than other in this way
The ratio of age bracket), and the total of current stream of people time of stopping is 150 minutes (1 minute per capita of the time of stopping higher than benchmark),
Therefore, it is that targeted advertisements launch crowd, therefore need to be adjusted from memory module 11 that the judging result of output, which is the current stream of people middle-aged and the old,
It takes and is launched with the relevant ad data of the elderly.It is not limited in addition, the present embodiment only explains, in actual mechanical process
In, engineer can analyze matching algorithm with ad data type designed, designed according to field condition, to realize in target group
Accurate advertisement launch.
In view of stream of people's brouhaha of different public places differs, such as:The noise in market is 50 difference, and coffee-house is made an uproar
Sound is 20 decibels, therefore in order to which the crowd realized in each public place can not hear ad sound comfortably more, please refers to figure,
High in the clouds control unit in above-described embodiment further includes the volume adaptive adjustment module 16 being connect with instruction control module 13;It should
Volume adaptive adjustment module 16 is used to receive the volume that live acoustic information decibel value adaptively adjusts sound play signal
Output valve.When it is implemented, the volume adaptive adjustment module 16 can be adjusted to the advertisement volume of output is adaptive than existing
More 10 decibels of the output valves of field sound decibel.
Embodiment two
Referring to Fig. 3, an embodiment of the present invention provides a kind of large-size screen monitors advertising method based on high in the clouds control, this method includes
Such as the large-size screen monitors ad system controlled based on high in the clouds in embodiment one.
Compared with prior art, the advantageous effect of the large-size screen monitors advertising method provided in an embodiment of the present invention based on high in the clouds control
Identical as the advantageous effect of large-size screen monitors ad system based on high in the clouds control that above-described embodiment one provides, this will not be repeated here.
In the description of the above embodiment, particular features, structures, materials, or characteristics can be at any one or more
It can be combined in any suitable manner in a embodiment or example.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (9)
1. it is a kind of based on high in the clouds control large-size screen monitors ad system, which is characterized in that including high in the clouds control unit and with the high in the clouds
The terminal diaplay unit of control unit signal connection;
The terminal diaplay unit is transmitted to the high in the clouds control unit for collection site information, and is launched according to play signal
Ad content;
The high in the clouds control unit transfers specified advertisement number based on the field data passed back for storing a plurality of ad data
According to being converted into play signal.
2. the large-size screen monitors ad system according to claim 1 based on high in the clouds control, which is characterized in that the terminal display is single
Member includes multiple display large-size screen monitors, and the display large-size screen monitors include audio-video collection module, display module, speaker module, the first data
Transceiver module and control module, the control module respectively with the audio-video collection module, the display module, the sound equipment
Module is connected with first data transmit-receive module, and first data transmit-receive module is connect with the high in the clouds control unit;
The audio-video collection module is used for the video information and acoustic information of collection site;
The display module is used to play advertisement video according to picture signal, and the speaker module is for receiving voice signal broadcasting
Ad sound, the ad content include advertisement video and ad sound;
The control module is used for the video information of collection in worksite, acoustic information and the corresponding number information of the display large-size screen monitors
It is packaged into return data and is forwarded to first data transmit-receive module, and for according to play signal type distribution of images signal
And/or voice signal;
First data transmit-receive module is used to return data being sent to the high in the clouds control unit, and is played for receiving
Signal is forwarded to the control module.
3. the large-size screen monitors ad system according to claim 2 based on high in the clouds control, which is characterized in that the display large-size screen monitors are also
It include the time switch module being connect with the control module;
The time switch module is used for according to the switching on and shutting down temporal information in play signal, and timing controlled shows the switch of large-size screen monitors
Machine.
4. the large-size screen monitors ad system according to claim 2 or 3 based on high in the clouds control, which is characterized in that the display is big
Screen is the exterior wall display screen that VR experiences cabin.
5. the large-size screen monitors ad system according to claim 2 based on high in the clouds control, which is characterized in that the high in the clouds control is single
Member includes sequentially connected memory module, analyzes and determines module, instruction control module and the second data transmit-receive module, and described second
Data transmit-receive module is connect with each display large-size screen monitors signal respectively;
The memory module is for being pre-stored a plurality of ad data;
The analytical judgment module is used to extract video information, acoustic information and the display large-size screen monitors pair from the return data
The number information answered transfers corresponding ad data;
Described instruction control module is used to the ad data transferred being converted into play signal, and is obtained and forwarded according to number information
Address is implanted with preset switching on and shutting down temporal information in the play signal;
Second data transmit-receive module is based on the forwarding address and sends play signal to first data transmit-receive module.
6. the large-size screen monitors ad system according to claim 3 based on high in the clouds control, which is characterized in that the analytical judgment mould
Block includes that the recognition of face submodule of flow of the people before display large-size screen monitors, record is stopped population ages section for identification for counting
Age identifies submodule, the timing submodule for counting spectators' residence time of respectively stopping and analysis computational submodule, the people
Face identify submodule, the age identification submodule and the timing submodule input terminal respectively with described instruction control module
The output end of connection, the recognition of face submodule, age identification submodule and the timing submodule passes through institute respectively
Analysis computational submodule is stated to connect with the memory module;
The analysis computational submodule is used for according to flow of the people, stop population ages section and spectators transfer the residence time it is corresponding
Ad data.
7. the large-size screen monitors ad system according to claim 3 based on high in the clouds control, which is characterized in that the high in the clouds control is single
Member further includes the data input module being connect with the memory module, and the data input module is for updating the memory module
In ad data.
8. the large-size screen monitors ad system according to claim 3 based on high in the clouds control, which is characterized in that the high in the clouds control is single
Member further includes the volume adaptive adjustment module being connect with described instruction control module;
The acoustic information decibel value that the volume adaptive adjustment module is used to receive scene adaptively adjusts sound play signal
Volume output valve.
9. a kind of large-size screen monitors advertising method based on high in the clouds control, which is characterized in that including:
Collection site information is transmitted to the high in the clouds control unit, and launches ad content according to play signal;
A plurality of ad data is stored, and specified ad data is transferred based on the field data passed back and is converted into play signal.
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