CN109308636A - A kind of method and apparatus carrying out advertisement with wisdom media - Google Patents
A kind of method and apparatus carrying out advertisement with wisdom media Download PDFInfo
- Publication number
- CN109308636A CN109308636A CN201811057345.5A CN201811057345A CN109308636A CN 109308636 A CN109308636 A CN 109308636A CN 201811057345 A CN201811057345 A CN 201811057345A CN 109308636 A CN109308636 A CN 109308636A
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- CN
- China
- Prior art keywords
- face
- voice
- terminal
- recognition
- cloud computing
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
Abstract
The invention discloses a kind of methods for carrying out advertisement with wisdom media, including recognition of face terminal, for obtaining pedestrian's facial characteristics；Cloud computing server carries out cloud computing, and transfer the voice messaging stored for receiving above-mentioned pedestrian's facial characteristics；And voice broadcast terminal, for receiving the voice messaging of cloud computing server transmission and being broadcasted, on the basis of existing advertisement screen, we increase face recognition technology and voice assistant technology.After the camera of recognition of face collects the face character information (gender, age, expression, face value, attention rate) near advertisement screen, face character key parameter is uploaded to cloud to handle, then voice assistant backstage is fed back to, voice assistant's function is called with collected face character information, the concern for playing the voice content of one section of interesting taste for terminal consumer to attract consumer.
Description
Technical field
The present invention relates to advertisement field more particularly to a kind of method and apparatus that advertisement is carried out with wisdom media.
Background technique
Currently, existing various advertisement screens are hard wide, i.e. ceaselessly carousel, and people is forced to go to see, are lacked and terminal
The effective reach of interaction between consumer, advertisement is low, lacks and interacts with terminal populations, mandatory hard wide, lacks entertaining
Property, for having seen the crowd of this ad content that can not carry out data statistics and analysis, can not be provided for the accurate popularization in later period
It supports.
Summary of the invention
The present invention provides a kind of easy to use, more intelligent method for carrying out advertisement with wisdom media.
The method for carrying out advertisement with wisdom media, including recognition of face terminal, for obtaining pedestrian's facial characteristics；
Cloud computing server carries out cloud computing, and transfer the voice letter stored for receiving above-mentioned pedestrian's facial characteristics
Breath；
And voice broadcast terminal, for receiving the voice messaging of cloud computing server transmission and being broadcasted.
The recognition of face terminal includes: gender, age, expression and attention rate, the face for collecting attribute of having the face
Face character key parameter is uploaded to cloud and handled by identification terminal.
Acquisition human face's feature, includes the following steps:
(1) picture frame is obtained using the newest camera2 technology backstage android is automatic；
(2) calculated beyond the clouds by calling face++ sdk interface by picture frame is incoming, judge in video frame whether include
The essential attribute of face and face；
(3) it carries out dynamic to calculate the image for judging acquisition at same a moment whether being the same person according to face character information, carry out
Face repeats to filter；
(4) Dynamic Matching of voice template is carried out according to face character and usage scenario；
(5) people is played by calling speech interface to match current speech；
(6) it calls speech interface to carry out the synthesis of voice, and is played out by Android playout software and interacted with client.
A kind of equipment carrying out advertising method using wisdom media, including recognition of face terminal, the recognition of face terminal
Including shell, camera on the housing is set, the advertisement screen that is arranged on front side of the shell, is arranged in the shell
The voice broadcast terminal and control module in portion or outside, the camera is for acquiring face information, and by collected face
Information is transferred to control module, and the information being collected into is sent to cloud computing server, calculation server is gone to pass through by control module
It calculates and transfers the voice messaging stored and be sent to voice broadcast terminal.
The recognition of face terminal is cashing machine.
The recognition of face terminal is self-service sale device.
The implementation of the embodiments of the present invention has the following beneficial effects:
A kind of method for carrying out advertisement with wisdom media of the embodiment of the present invention, the purpose of the invention is to promote advertisement and end
Human interaction, interest are held, and provides data foundation for the accurate dispensing in later period, on the basis of existing advertisement screen,
We increase face recognition technology and voice assistant technology.The camera of recognition of face collects the face category near advertisement screen
After property information (gender, age, expression, face value, attention rate), face character key parameter, which is uploaded to cloud, to be handled, so
After feed back to voice assistant backstage, voice assistant's function is called with collected face character information, is broadcast for terminal consumer
The voice content of one section of interesting taste is put to attract the concern of consumer, entertaining voice is to record in advance and there are clouds
(cloud sound bank constantly update expand content) inside library, by scanning to face character (age, gender, face value, concern
Degree) etc. information calculated by cloud after call voice assistant the most suitable entertaining voice of matching and to broadcast inside the clouds storehouse
It puts, the present invention can perfectly solve traditional hard wide shortage interactivity, lack interest, can not precisely launch, can not be advertisement
The problem of report, is accurately launched in main offer.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, the present invention will be made below further detailed
Description.
The method that the embodiment of the present invention carries out advertisement with wisdom media, including recognition of face terminal, for obtaining pedestrian
Facial characteristics;
Cloud computing server carries out cloud computing, and transfer the voice letter stored for receiving above-mentioned pedestrian's facial characteristics
Breath;
And voice broadcast terminal, for receiving the voice messaging of cloud computing server transmission and being broadcasted.
The recognition of face terminal includes: gender, age, expression and attention rate, the face for collecting attribute of having the face
Face character key parameter is uploaded to cloud and handled by identification terminal.
Acquisition human face's feature, includes the following steps:
(1) picture frame is obtained using the newest camera2 technology backstage android is automatic；
(2) calculated beyond the clouds by calling face++ sdk interface by picture frame is incoming, judge in video frame whether include
The essential attribute of face and face；
(3) it carries out dynamic to calculate the image for judging acquisition at same a moment whether being the same person according to face character information, carry out
Face repeats to filter；
(4) Dynamic Matching of voice template is carried out according to face character and usage scenario；
(5) people is played by calling speech interface to match current speech；
(6) it calls speech interface to carry out the synthesis of voice, and is played out by Android playout software and interacted with client.
A kind of equipment carrying out advertising method using wisdom media, including recognition of face terminal, the recognition of face terminal
Including shell, camera on the housing is set, the advertisement screen that is arranged on front side of the shell, is arranged in the shell
The voice broadcast terminal and control module in portion or outside, the camera is for acquiring face information, and by collected face
Information is transferred to control module, and the information being collected into is sent to cloud computing server, calculation server is gone to pass through by control module
It calculates and transfers the voice messaging stored and be sent to voice broadcast terminal.The recognition of face terminal is cashing machine.Institute
Stating recognition of face terminal is self-service sale device.
A kind of method for carrying out advertisement with wisdom media of the embodiment of the present invention, the purpose of the invention is to promote advertisement
Interactivity, interest with terminal populations, and data foundation is provided for the accurate dispensing in later period, on the basis of existing advertisement screen
On, we increase face recognition technology and voice assistant technology.The camera of recognition of face collects the people near advertisement screen
After face attribute information (gender, age, expression, face value, attention rate), face character key parameter is uploaded at cloud
Then reason feeds back to voice assistant backstage, voice assistant's function is called with collected face character information, is consumed for terminal
Person plays the voice content of one section of interesting taste to attract the concern of consumer, and entertaining voice is to record and exist in advance
(cloud sound bank constantly update expand content) inside clouds storehouse, by scanning to face character (age, face value, closes at gender
Note degree) etc. information calculated by cloud after call voice assistant to match most suitable entertaining voice inside the clouds storehouse and broadcast
It puts, the present invention can perfectly solve traditional hard wide shortage interactivity, lack interest, can not precisely launch, can not be advertisement
The problem of report, is accurately launched in main offer.
Above disclosed is only a preferred embodiment of the present invention, cannot limit the power of the present invention with this certainly
Sharp range, therefore equivalent changes made in accordance with the claims of the present invention, are still within the scope of the present invention.
Claims (6)
1. a kind of method for carrying out advertisement with wisdom media, it is characterised in that:
Including recognition of face terminal, for obtaining pedestrian's facial characteristics;
Cloud computing server carries out cloud computing, and transfer the voice letter stored for receiving above-mentioned pedestrian's facial characteristics
Breath;
And voice broadcast terminal, for receiving the voice messaging of cloud computing server transmission and being broadcasted.
2. a kind of method for carrying out advertisement with wisdom media as described in claim 1, which is characterized in that the recognition of face
Terminal includes: gender, age, expression and attention rate for collecting attribute of having the face, and the recognition of face terminal closes face character
Bond parameter is uploaded to cloud and is handled.
3. a kind of method for carrying out advertisement with wisdom media as claimed in claim 2, which is characterized in that
Acquisition human face's feature, includes the following steps:
(1) picture frame is obtained using the newest camera2 technology backstage android is automatic；
(2) calculated beyond the clouds by calling face++ sdk interface by picture frame is incoming, judge in video frame whether include
The essential attribute of face and face；
(3) it carries out dynamic to calculate the image for judging acquisition at same a moment whether being the same person according to face character information, carry out
Face repeats to filter；
(4) Dynamic Matching of voice template is carried out according to face character and usage scenario；
(5) people is played by calling speech interface to match current speech；
(6) it calls speech interface to carry out the synthesis of voice, and is played out by Android playout software and interacted with client.
4. a kind of equipment using advertising method is carried out such as claim 1-3 wisdom media, which is characterized in that including recognition of face
Terminal, the recognition of face terminal includes shell, be arranged camera on the housing, be arranged in it is wide on front side of the shell
The voice broadcast terminal and control module accused screen, the enclosure interior or outside is arranged in, the camera is for acquiring face
Information, and collected face information is transferred to control module, the information being collected into is sent to cloud computing and taken by control module
Business device, goes calculation server to be sent to voice broadcast terminal by calculating and transferring the voice messaging stored.
5. the equipment for carrying out advertising method using wisdom media as claimed in claim 4, which is characterized in that the recognition of face
Terminal is cashing machine.
6. the equipment for carrying out advertising method using wisdom media as claimed in claim 4, which is characterized in that the recognition of face
Terminal is self-service sale device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811057345.5A CN109308636A (en) | 2018-09-11 | 2018-09-11 | A kind of method and apparatus carrying out advertisement with wisdom media |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811057345.5A CN109308636A (en) | 2018-09-11 | 2018-09-11 | A kind of method and apparatus carrying out advertisement with wisdom media |
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| CN109308636A true CN109308636A (en) | 2019-02-05 |
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ID=65224695
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| CN201811057345.5A Pending CN109308636A (en) | 2018-09-11 | 2018-09-11 | A kind of method and apparatus carrying out advertisement with wisdom media |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110675786A (en) * | 2019-09-03 | 2020-01-10 | 合肥金誉堂文化传媒有限责任公司 | City wisdom advertisement broadcast control system |
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| US20120096490A1 (en) * | 2000-06-29 | 2012-04-19 | Wounder Gmbh., Llc | Transmitting custom advertisements to a client device |
| CN103377293A (en) * | 2013-07-05 | 2013-10-30 | 河海大学常州校区 | Holographic touch interactive exhibition system with multisource input and intelligent information optimizing functions |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
| CN107591116A (en) * | 2017-10-26 | 2018-01-16 | 广州云从信息科技有限公司 | A kind of intelligent advisement player and its method of work based on recognition of face analysis |
| CN107885823A (en) * | 2017-11-07 | 2018-04-06 | 广东欧珀移动通信有限公司 | Player method, device, storage medium and the electronic equipment of audio-frequency information |
| CN108470533A (en) * | 2018-03-30 | 2018-08-31 | 南京七奇智能科技有限公司 | Enhanced smart interactive advertisement system based on visual human and device |
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2018
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Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20120096490A1 (en) * | 2000-06-29 | 2012-04-19 | Wounder Gmbh., Llc | Transmitting custom advertisements to a client device |
| CN103377293A (en) * | 2013-07-05 | 2013-10-30 | 河海大学常州校区 | Holographic touch interactive exhibition system with multisource input and intelligent information optimizing functions |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
| CN107591116A (en) * | 2017-10-26 | 2018-01-16 | 广州云从信息科技有限公司 | A kind of intelligent advisement player and its method of work based on recognition of face analysis |
| CN107885823A (en) * | 2017-11-07 | 2018-04-06 | 广东欧珀移动通信有限公司 | Player method, device, storage medium and the electronic equipment of audio-frequency information |
| CN108470533A (en) * | 2018-03-30 | 2018-08-31 | 南京七奇智能科技有限公司 | Enhanced smart interactive advertisement system based on visual human and device |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110675786A (en) * | 2019-09-03 | 2020-01-10 | 合肥金誉堂文化传媒有限责任公司 | City wisdom advertisement broadcast control system |
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Application publication date: 20190205 |
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