CN109670860B - Advertisement putting method and device, electronic equipment and computer readable storage medium - Google Patents
Advertisement putting method and device, electronic equipment and computer readable storage medium Download PDFInfo
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Abstract
The embodiment of the application provides an advertisement putting method, an advertisement putting device, electronic equipment and a computer readable storage medium, which are applied to the technical field of advertisement putting, wherein the method comprises the following steps: determining advertisement types corresponding to the advertisements to be placed respectively, and then determining placement information corresponding to the advertisements to be placed respectively based on the corresponding relation between the determined advertisement types corresponding to the advertisements to be placed respectively and placement information, wherein the placement information comprises placement geographic position information and/or placement time information determined based on the automatically acquired people stream line of sight residence information of the advertisements to be placed, and then placing the advertisements to be placed respectively based on the placement information corresponding to the advertisements to be placed respectively, namely determining placement information of the advertisements to be placed based on the automatically acquired people stream line of sight residence information of the advertisements to be placed respectively, so that effectiveness of advertisement placement is improved.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to an advertisement delivery method, an advertisement delivery device, an electronic device, and a computer readable storage medium.
Background
The advertisement refers to a propaganda means for transmitting information to the public through a medium in a certain form so as to meet a certain specific requirement of advertisement players, such as improving the popularity of products or services of merchants, wherein an outdoor electronic screen advertisement (such as electronic screen advertisement of areas such as bus shelter, subway, elevator, building, district, etc.) is taken as one of a plurality of advertisement types, and the advertisement type is favored by the merchants because the advertisement delivery area has larger people flow.
At present, the outdoor electronic screen advertisement determines the information of the advertisement to be placed in a certain position in a manual mode, namely, corresponding researchers sample questionnaires for people going and coming according to the selected specific advertisement electronic screen site and the selected corresponding time period to obtain the information of the attention degree of the related advertisement, and the obtained information of the attention degree of the related advertisement is correspondingly evaluated to determine the advertisement to be placed in the position.
However, the existing method of manually determining the advertisement placement position to be placed has the problems that the advertisement placement position range and time range of the related investigation personnel for choosing and researching are limited, and the advertisement attention information obtained by the questionnaire investigation method is not necessarily true and reliable, so that the probability that the people going to and coming from the determined advertisement placement position are not interested in the placed advertisement is high, the corresponding advertisement cannot obtain expected watching flow, and the advertisement placement effect is affected. In addition, the replacement time period of the advertisement put in the existing outdoor electronic screen advertisement is generally longer, and the advertisement interested by people in different time is different, so that the situation that the past crowd in a certain time in the longer time period is not interested in the put advertisement occurs, and the problem of waste of advertisement medium resources in a certain time period is caused.
Disclosure of Invention
The application provides an advertisement putting method, an advertisement putting device, electronic equipment and a computer readable storage medium, which are used for improving the effectiveness of advertisement putting and the effective utilization rate of advertisement medium resources, and the technical scheme adopted by the application is as follows:
in a first aspect, there is provided a method of advertising based on line of sight detection, the method comprising,
determining advertisement types corresponding to each advertisement to be put;
determining respective corresponding delivery information of each advertisement to be delivered based on the determined corresponding relation between the respective corresponding advertisement type of each advertisement to be delivered and the delivery information, wherein the delivery information comprises delivered geographic position information and/or delivered time information determined based on the automatically acquired people stream line-of-sight stay information of a plurality of delivered advertisements;
and respectively putting each advertisement to be put on the basis of the corresponding putting information of each advertisement to be put on.
In a second aspect, there is provided an advertising device based on line of sight detection, the device comprising,
the first determining module is used for determining advertisement types corresponding to each advertisement to be put;
the second determining module is used for determining the release information corresponding to each advertisement to be released based on the corresponding relation between the advertisement type corresponding to each advertisement to be released and the release information determined by the first determining module, wherein the release information comprises release geographic position information and/or release time information determined based on the automatically acquired people stream line-of-sight stay information of a plurality of released advertisements;
And the delivery module is used for respectively delivering each advertisement to be delivered based on the delivery information which is determined by the second determination module and corresponds to each advertisement to be delivered.
In a third aspect, an electronic device is provided, the electronic device comprising:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to: the line-of-sight detection-based advertisement delivery method shown in the first aspect is performed.
In a fourth aspect, a computer-readable storage medium is provided for storing computer instructions that, when executed on a computer, cause the computer to perform the line-of-sight detection-based advertisement delivery method of the first aspect.
Compared with the prior art, which determines the placement positions of advertisements to be placed in a manual mode, the method, the device and the electronic equipment determine the placement information of the advertisements to be placed according to the determined corresponding relation between the advertisement types and the placement information, wherein the placement information comprises the placement geographic position information and/or the placement time information determined based on the automatically acquired stream line-of-sight retention information of the advertisements, and then each advertisement to be placed is placed respectively based on the placement information corresponding to each advertisement to be placed, namely, the placement information of each advertisement to be placed is determined based on the automatically acquired stream line-of-sight retention information of the advertisements to be placed, and each advertisement to be placed is placed according to the determined placement information, wherein the placement information and the placement time information are determined according to the stream line-of-sight retention time of the advertisements to be placed, so that the probability of non-interested placement of people in the determined advertisement placement position is solved, the advertisement placement time is high, the advertisement placement interest is not effectively replaced, and the advertisement placement information is replaced simultaneously, and the advertisement placement interest is effectively replaced.
Additional aspects and advantages of the application will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the application.
Drawings
The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings, in which:
fig. 1 is a schematic flow chart of an advertisement putting method based on line-of-sight detection according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of an advertisement delivery device based on line-of-sight detection according to an embodiment of the present application;
FIG. 3 is a schematic structural diagram of another advertisement delivery device based on line-of-sight detection according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to like or similar elements or elements having like or similar functions throughout. The embodiments described below by referring to the drawings are exemplary only for the purpose of illustrating the present application and are not to be construed as limiting the present application.
As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless expressly stated otherwise, as understood by those skilled in the art. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. The term "and/or" as used herein includes all or any element and all combination of one or more of the associated listed items.
For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
The following describes the technical solutions of the present application and how the technical solutions of the present application solve the above technical problems in detail with specific embodiments. The following embodiments may be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments. Embodiments of the present application will be described below with reference to the accompanying drawings.
The embodiment of the application provides an advertisement putting method based on line-of-sight detection, as shown in fig. 1, the method may include the following steps:
step S101, determining advertisement types corresponding to each advertisement to be put;
for the embodiment of the application, the advertisements to be put in can be classified into different types according to different dividing standards, wherein the advertisements can be classified into different types according to advertisement content, such as food advertisements, cosmetic advertisements, clothing advertisements and the like, and when each advertisement to be put in is put in, the advertisement type corresponding to each advertisement to be put in can be determined firstly so as to determine the putting information corresponding to each advertisement to be put in.
Step S102, determining respective corresponding throwing information of each advertisement to be thrown based on the determined corresponding relation between the respective corresponding advertisement type of each advertisement to be thrown and throwing information, wherein the throwing information comprises throwing geographic position information and/or throwing time information determined based on automatically acquired people stream line of sight stay information of a plurality of advertisements to be thrown;
for the embodiment of the application, a corresponding relation list of the preset advertisement types and the release information is queried according to each determined advertisement type of each advertisement to be released, so that release information corresponding to each advertisement to be released is obtained.
For the embodiment of the application, a proper amount of advertisements are selected in advance for delivery, line-of-sight stay information of past people is obtained through corresponding line-of-sight detection equipment at an advertisement display device (such as an LED advertisement electronic screen), and then delivery information comprising geographic position information and/or time information of delivery is determined according to the obtained line-of-sight stay information of the corresponding advertisements, wherein the line-of-sight stay information can comprise but is not limited to total line-of-sight stay time of a plurality of target persons in corresponding time periods.
The sight line stay information can be obtained by acquiring images of past people in real time through corresponding image acquisition equipment and then identifying face direction characteristic information of a plurality of images containing target people in a corresponding time interval through corresponding image identification technology. The Eye stay information may also be obtained by a corresponding Eye tracking technique (Eye tracking/size tracking), for example, by detecting face information of the target person, then intercepting an ROI area of the Eye of the face image of the target person, and detecting and tracking the center of the eyeball according to the intercepted ROI, thereby obtaining the Eye stay information. The line of sight stop information may be obtained by other methods, and is not limited thereto.
Step S103, based on the corresponding advertisement information of each advertisement to be delivered, each advertisement to be delivered is delivered.
For the embodiment of the application, based on the obtained respective corresponding advertisement information of each advertisement to be delivered, each advertisement to be delivered is delivered, for example, displayed on a corresponding advertisement electronic screen.
Compared with the prior art, the method determines the placement positions of advertisements to be placed through a manual mode, the method determines the placement information of the advertisements to be placed through determining the corresponding advertisement types of the advertisements to be placed, then determines the placement information of the advertisements to be placed according to the corresponding relation between the determined advertisement types of the advertisements to be placed and the placement information, wherein the placement information comprises the geographic location information and/or the time information of placement determined based on the automatically acquired stream line-of-sight stay information of the advertisements to be placed, then places the advertisements to be placed respectively based on the placement information of the advertisements to be placed respectively, namely determines the placement information of the advertisements to be placed based on the automatically acquired stream line-of-sight stay information of the advertisements to be placed respectively, and places the advertisements to be placed according to the determined placement information of the various types of the advertisements to be placed.
Another possible implementation manner is provided in the embodiments of the present application, where the method further includes:
step S104 (not shown in the figure), acquiring first person flow image information corresponding to each put advertisement;
for the embodiment of the application, the first person flow image information corresponding to each put advertisement is acquired through the corresponding image acquisition equipment at the advertisement display device.
Step S105 (not shown in the figure), analyzing the acquired first person flow image information to obtain first line of sight orientation information of the corresponding target person;
for the embodiment of the application, the target person in the first people stream image is identified and analyzed through a corresponding image identification technology, so that first sight orientation information corresponding to the target person is obtained.
Step S106 (not shown in the figure), if the line of sight orientation of the target person is analyzed to be corresponding to the advertisement which is put, respectively acquiring a predetermined number of second people stream image information before and after the time corresponding to the first people stream image information, and analyzing the acquired plurality of second people stream image information to obtain a plurality of second line of sight orientation information of the corresponding target person;
for the embodiment of the application, if the line of sight of the target person is analyzed to be oriented to the corresponding advertisement which is put, the advertisement which is put in attention of the target person is illustrated, a predetermined number of pieces of second people stream image information before and after the time corresponding to the first people stream object are obtained, and the plurality of pieces of second people stream image information are analyzed to obtain a plurality of pieces of second line of sight orientation information of the target person.
Step S107 (not shown in the figure), corresponding advertised people stream line-of-sight stay information is determined from the first line-of-sight orientation information and the plurality of second line-of-sight orientation information.
For the embodiment of the application, corresponding people stream line of sight stay information of the advertised people is determined according to the first line of sight orientation information and the plurality of second line of sight orientation information, for example, a second people stream image 1 and a second people stream image 2 before the corresponding time of the first people stream image are acquired, a second people stream image 3 and a second people stream image 4 after the corresponding time of the first people stream image are acquired, if the advertisement of the object person in the second people stream image 3 is obtained through recognition analysis, the line of sight stay information of the object person can be determined according to the corresponding time of the first people stream image and the second people stream image 3 if the advertisement of the object person in the second people stream image 3 is not the advertisement of the object person in the second people stream image 1, 2 and 4.
For the embodiment of the application, when the sight line of the target person in the acquired first people stream image faces the advertisement which is put, a plurality of second people stream images before and after the time corresponding to the first people stream image are acquired, identified and analyzed, and a plurality of second sight line orientation information is obtained, so that the sight line stay information of the target person is obtained, and the automatic acquisition of the sight line stay information of the people stream which is put with the advertisement is realized.
The embodiment of the present application provides a possible implementation manner, where before step S102 further includes,
step S108 (not shown in the figure), based on the historical placement record information of a plurality of placed advertisements, determining the corresponding relation between the advertisement type and the placement information;
wherein the historical impression record information includes, but is not limited to, at least one of:
the type of the advertisements which are put on and the sight stay information corresponding to the advertisements which are put on in each time period respectively;
the type of advertisement placed and the line of sight stay information corresponding to the advertisement placed at each geographic location.
For the embodiment of the application, a proper amount of advertisements are predetermined to be put, wherein a certain amount of advertisements can be respectively selected for each advertisement type to be put, and historical put record information corresponding to each put advertisement is recorded, wherein the historical record information comprises, but is not limited to, the type of the put advertisement, sight line stay information corresponding to the put advertisement in each time period and/or sight line stay information corresponding to the put advertisement in each geographic position. Wherein, according to the history information, the corresponding relation between the advertisement type and the throwing information can be determined.
For the embodiment of the application, the corresponding relation between the advertisement type and the throwing information can be determined according to the history record information of the thrown advertisement, so that the problem of determining the corresponding relation between the advertisement type and the throwing information is solved.
The embodiment of the present application provides a possible implementation manner, and step S103 further includes,
step S109 (not shown in the figure), monitoring the corresponding people stream line of sight stay information of any advertisement in each released advertisement in each time period;
step S110 (not shown in the figure), when it is monitored that the people stream line of sight stay information corresponding to any advertisement in any time period is smaller than a first preset threshold, a first reminding message is pushed, and the first reminding message is used for reminding a situation that the people stream line of sight stay information of a certain advertisement in a certain time period does not meet the preset threshold;
in step S111 (not shown in the figure), when it is monitored that the deviation between the people-stream line of sight stay information corresponding to any advertisement in any time period and the first preset threshold value reaches the second preset threshold value, a second reminding message and/or deviation solution information are pushed, where the second reminding message is used for reminding the user that the deviation between the people-stream line of sight stay information corresponding to a certain advertisement in a certain time period and the first preset threshold value reaches the second preset threshold value.
For the embodiment of the application, the line of sight stay information of the people stream corresponding to each of the advertisements after any one advertisement is put in each time period is monitored, if the putting time of a certain advertisement is 12:00-12:30, the line of sight stay information of a certain advertisement can be counted once every 10 minutes, and 12:00-12:10 and 12 are respectively obtained: 10-12:20, 12:20-12:30 line of sight stay information for the advertisement.
For the embodiment of the application, if the sight line residence time obtained by any advertisement in any time period is monitored to be smaller than the first preset threshold value, prompting information that the sight line residence time does not meet the preset threshold value is pushed, and if the second preset threshold value is monitored to be reached by the difference value between the sight line residence time obtained by any advertisement in any time period and the first preset threshold value, prompting that the sight line residence time and the first preset threshold value reach the second preset threshold value is pushed, and/or a corresponding deviation solution is activated. The first preset threshold and the second preset threshold can be set according to the stay time of the advertisement in the corresponding time period of the historical record.
For the embodiment of the application, the line-of-sight stay information of the people stream corresponding to each of the advertisements after any advertisement delivery in each time period is monitored, and when the line-of-sight stay time in any time period of any advertisement monitored is deviated from the expected line-of-sight stay time, corresponding message reminding and/or corresponding deviation solution activating are carried out, so that the problem in advertisement delivery can be found in time and corresponding adjustment is carried out.
Wherein the bias solution information includes, but is not limited to, at least one of:
re-delivering the advertisement with deviation, and delivering information of the re-delivering corresponding to the advertisement with deviation;
re-determining advertisements matched with the advertisement information corresponding to the advertisements with deviation in the delivery;
advice information for the placement style of the advertisement with deviation.
For the embodiments of the present application, the corresponding bias solutions may be selectively activated according to different situations, where bias solution information includes, but is not limited to, at least one of: re-delivering the advertisement with deviation, and delivering information of the re-delivering corresponding to the advertisement with deviation; re-determining advertisements matched with the advertisement information corresponding to the advertisements with deviation in the delivery; advice information for the placement style of the advertisement with deviation.
For the embodiment of the application, different deviation solutions are provided, and corresponding deviation solutions can be selected according to different conditions, so that the problem of advertisement putting deviation is effectively solved.
Fig. 2 is a schematic diagram of an advertisement delivery device based on line-of-sight detection according to an embodiment of the present application, where the device 20 includes: a first determination module 201, a second determination module 202, and a delivery module 203, wherein,
A first determining module 201, configured to determine advertisement types corresponding to respective advertisements to be placed;
a second determining module 202, configured to determine, based on the correspondence between the advertisement types and the placement information, which are determined by the first determining module 201 and respectively correspond to the advertisements to be placed, placement information corresponding to the advertisements to be placed respectively, where the placement information includes placement geographic location information and/or placement time information determined based on automatically acquired people stream line-of-sight stay information of a plurality of placed advertisements;
and the delivery module 203 is configured to respectively deliver each advertisement to be delivered based on the delivery information respectively corresponding to each advertisement to be delivered determined by the second determination module 202.
Compared with the prior art, the method determines the advertisement placement positions of advertisements to be placed through a manual mode, determines the advertisement types corresponding to the advertisements to be placed respectively, then determines the placement information corresponding to the advertisements to be placed respectively based on the corresponding relation between the determined advertisement types corresponding to the advertisements to be placed respectively and the placement information, the placement information comprises the placement geographic position information and/or the placement time information determined based on the automatically acquired people stream line-of-sight stay information of the advertisements to be placed, then places the advertisements to be placed respectively based on the placement information corresponding to the advertisements to be placed respectively, namely determines the placement information of the advertisements to be placed based on the automatically acquired people stream line-of-sight stay information of the advertisements to be placed respectively, and places the advertisements to be placed respectively according to the determined placement information, wherein the correspondence of the advertisements to be placed has the effective placement position information and the placement time information determined according to the people stream line-of sight stay time of the advertisements to be placed, so that the problem of the probability of uninteresting advertisements of the advertisement to be placed is solved, the advertisement placement effectiveness is improved, the advertisement placement is not interested, and the advertisement placement media are replaced by the advertisement effectiveness is replaced, and the advertisement effectiveness ratio is not interested, and the advertisement placement media is replaced.
The line-of-sight detection-based advertisement delivery device of the present embodiment may execute the line-of-sight detection-based advertisement delivery method provided in the above embodiments of the present application, and its implementation principle is similar, and will not be described here again.
The embodiment of the present application provides another advertisement delivery device based on line-of-sight detection, as shown in fig. 3, the device 30 of the present embodiment may include: a first determination module 301, a second determination module 302, and a delivery module 303, wherein,
a first determining module 301, configured to determine advertisement types corresponding to respective advertisements to be placed;
the first determining module 301 in fig. 3 is the same as or similar to the first determining module 201 in fig. 2, and will not be described herein.
A second determining module 302, configured to determine, based on the correspondence between the advertisement types and the placement information determined by the first determining module 301, placement information corresponding to each advertisement to be placed, where the placement information includes placement geographic location information and/or placement time information determined based on automatically acquired people stream line-of-sight stay information of a plurality of placed advertisements;
the second determining module 302 in fig. 3 is the same as or similar to the second determining module 202 in fig. 2, and will not be described herein.
And the delivery module 303 is configured to deliver each advertisement to be delivered based on the delivery information corresponding to each advertisement to be delivered determined by the second determining module 302.
The function of the delivery module 303 in fig. 3 is the same as or similar to that of the delivery module 203 in fig. 2, and will not be described herein.
The embodiment of the application provides a possible implementation manner, and the device further comprises:
an acquisition module 304, configured to acquire first person flow image information corresponding to each of the delivered advertisements;
a first analysis module 305, configured to analyze the first person flow image information acquired by the acquisition module 304 to obtain first line of sight orientation information of the corresponding target person;
a second analysis module 306, configured to, if the first analysis module 305 analyzes the obtained eye-ward direction of the target person to correspond to the advertisement, respectively obtain a predetermined number of second people-stream image information before and after a time corresponding to the first people-stream image information, and analyze the obtained second people-stream image information to obtain a plurality of second eye-ward direction information of the corresponding target person;
the third determining module 307 is configured to determine corresponding advertised people stream line-of-sight stay information according to the first line-of-sight orientation information analyzed by the first analyzing module 305 and the plurality of second line-of-sight orientation information analyzed by the second analyzing module 306.
For the embodiment of the application, when the sight line of the target person in the acquired first people stream image information faces the advertisement which is put, a plurality of second people stream images before and after the time corresponding to the first people stream image are acquired and identified and analyzed, and a plurality of second sight line facing information is obtained, so that the sight line stay information of the target person is obtained, and the automatic acquisition of the sight line stay information of the people stream which is put with the advertisement is realized.
The embodiment of the present application provides a possible implementation manner, and specifically, the second determining module 302 is further configured to determine a correspondence between an advertisement type and delivery information based on historical delivery record information of a plurality of delivered advertisements;
wherein the historical impression record information includes, but is not limited to, at least one of:
the type of the advertisements which are put on and the sight stay information corresponding to the advertisements which are put on in each time period respectively;
the type of advertisement placed and the line of sight stay information corresponding to the advertisement placed at each geographic location.
For the embodiment of the application, the corresponding relation between the advertisement type and the throwing information can be determined according to the history record information of the thrown advertisement, so that the problem of determining the corresponding relation between the advertisement type and the throwing information is solved.
The embodiment of the present application also provides another possible implementation manner, and the apparatus further includes a monitoring module 308, a first pushing module 309, and a second pushing module 310;
the monitoring module 308 is configured to monitor the people stream line of sight stay information corresponding to any one of the advertisements after each of the advertisements is released in each time period;
the first pushing module 309 is configured to, when the monitoring module 308 monitors that the people stream line of sight stay information corresponding to any advertisement in any time period is smaller than a first preset threshold, push a first alert message, where the first alert message is used to alert a situation that the people stream line of sight stay information of a certain advertisement in a certain time period does not meet the preset threshold;
and the second pushing module 310 is configured to, when the monitoring module 308 monitors that the deviation between the people-stream line-of-sight stay information corresponding to any advertisement in any time period and the first preset threshold reaches the second preset threshold, push a second reminding message and/or deviation solution information, where the second reminding message is used for reminding the user that the deviation between the people-stream line-of-sight stay information corresponding to the advertisement in a certain time period and the first preset threshold reaches the second preset threshold.
For the embodiment of the application, the line-of-sight stay information of the people stream corresponding to each of the advertisements after any advertisement delivery in each time period is monitored, and when the line-of-sight stay time in any time period of any advertisement monitored is deviated from the expected line-of-sight stay time, corresponding message reminding and/or corresponding deviation solution activating are carried out, so that the problem in advertisement delivery can be found in time and corresponding adjustment is carried out.
Wherein the bias solution information includes at least one of:
re-delivering the advertisement with deviation, and delivering information of the re-delivering corresponding to the advertisement with deviation;
re-determining advertisements matched with the advertisement information corresponding to the advertisements with deviation in the delivery;
advice information for the placement style of the advertisement with deviation.
For the embodiment of the application, different deviation solutions are provided, and corresponding deviation solutions can be selected according to different conditions, so that the problem of advertisement putting deviation is effectively solved.
Compared with the prior art, the method determines the advertisement placement positions of advertisements to be placed through a manual experience mode, determines the advertisement types corresponding to the advertisements to be placed respectively, then determines the placement information corresponding to the advertisements to be placed respectively based on the corresponding relation between the determined advertisement types corresponding to the advertisements to be placed respectively and the placement information, wherein the placement information comprises the geographic location information of placement and/or the time information of placement determined based on the automatically acquired people stream line-of-sight stay information of the advertisements to be placed, and then determines the placement information of the advertisements to be placed based on the placement information corresponding to the advertisements to be placed respectively, namely, the placement information of the advertisements to be placed is determined based on the automatically acquired people stream line-of-sight stay time information of the advertisements to be placed, the problem that the advertisements to be placed are not interested in the corresponding placement positions of the advertisements to be placed is solved, in addition, the effectiveness of advertisement placement is improved, the advertisement placement is not interested in the advertisement media due to the fact that the advertisement placement information is not interested in the advertisement media is different in the effectiveness, and the advertisement media is not interested in the advertisement media.
The embodiment of the application provides an advertisement putting device based on line-of-sight detection, which is applicable to the method shown in the above embodiment, and is not described herein.
The embodiment of the application provides an electronic device, as shown in fig. 4, an electronic device 40 shown in fig. 4 includes: a processor 4001 and a memory 4003. Wherein the processor 4001 is coupled to the memory 4003, such as via a bus 4002. Further, the electronic device 40 may also include a transceiver 4004. Note that, in practical applications, the transceiver 4004 is not limited to one, and the structure of the electronic device 400 is not limited to the embodiment of the present application. The processor 4001 is applied to the embodiment of the present application, and is configured to implement the functions of the first determining module, the second determining module, and the delivering module shown in fig. 2 or fig. 3, and implement the functions of the acquiring module, the first analyzing module, the second analyzing module, the third determining module, the detecting module, the first pushing module, and the second pushing module shown in fig. 3. The transceiver 4004 includes a receiver and a transmitter.
The processor 4001 may be a CPU, general purpose processor, DSP, ASIC, FPGA or other programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various exemplary logic blocks, modules, and circuits described in connection with this disclosure. The processor 4001 may also be a combination that implements computing functionality, e.g., comprising one or more microprocessor combinations, a combination of a DSP and a microprocessor, etc.
Bus 4002 may include a path to transfer information between the aforementioned components. Bus 4002 may be a PCI bus or an EISA bus, or the like. The bus 4002 can be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in fig. 4, but not only one bus or one type of bus.
The memory 4003 may be, but is not limited to, ROM or other type of static storage device that can store static information and instructions, RAM or other type of dynamic storage device that can store information and instructions, EEPROM, CD-ROM or other optical disk storage, optical disk storage (including compact disk, laser disk, optical disk, digital versatile disk, blu-ray disk, etc.), magnetic disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer.
The memory 4003 is used for storing application program codes for executing the present application, and execution is controlled by the processor 4001. The processor 4001 is configured to execute application code stored in the memory 4003 to implement the functions of the line-of-sight detection-based advertising apparatus provided by the embodiment shown in fig. 2 or 3.
Compared with the prior art, the method determines the advertisement placement positions of the advertisements to be placed through a manual mode, determines the advertisement placement information of the advertisements to be placed through determining the corresponding advertisement types of the advertisements to be placed respectively, and then determines the placement information of the advertisements to be placed respectively based on the corresponding relation between the determined advertisement types of the advertisements to be placed respectively and the placement information, wherein the placement information comprises the placement geographic information and/or the placement time information determined based on the automatically acquired stream line-of-sight stay information of the advertisements to be placed, and then the advertisements to be placed are placed respectively based on the placement information of the advertisements to be placed respectively, namely, the placement information of the advertisements to be placed is determined based on the automatically acquired stream line-of-sight stay information of the advertisements to be placed respectively, and the advertisements to be placed are placed respectively according to the determined effective placement position information and the placement time information determined according to the stream line-of-sight stay time of the advertisements to be placed.
The embodiment of the present application provides an electronic device suitable for the embodiment of the method, which is not described herein.
The present embodiment provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method shown in the above embodiment.
Compared with the prior art, the method determines the placement positions of the advertisements to be placed through a manual mode, the method determines the placement information of the advertisements to be placed through determining the corresponding advertisement types of the advertisements to be placed through determining the corresponding relation between the corresponding advertisement types of the advertisements to be placed and the placement information, and then determines the placement information of the advertisements to be placed through determining the corresponding relation between the corresponding advertisement types of the advertisements to be placed and the placement information, wherein the placement information comprises the geographic location information of placement and/or the time information of placement determined through automatically acquired people stream line-of-sight stay information of the advertisements to be placed, and then each advertisement to be placed is respectively placed through determining the placement information of each advertisement to be placed through automatically acquired people stream line-of-sight stay information of the advertisements to be placed according to the determined people stream line-of the advertisement stay time information to be placed.
The embodiments of the present application provide a computer readable storage medium suitable for the embodiments of the above method, which are not described herein.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the flowcharts of the figures may include a plurality of sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily being sequential, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.
The foregoing is only a partial embodiment of the present application and it should be noted that, for a person skilled in the art, several improvements and modifications can be made without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (6)
1. An advertisement putting method based on line-of-sight detection is characterized by comprising the following steps:
determining advertisement types corresponding to each advertisement to be put;
determining respective corresponding delivery information of each advertisement to be delivered based on the determined corresponding relation between the respective corresponding advertisement type of each advertisement to be delivered and the delivery information, wherein the delivery information comprises delivered geographic position information and/or delivered time information determined based on automatically acquired people stream line-of-sight stay information of a plurality of delivered advertisements, and the people stream line-of-sight stay information comprises line-of-sight stay total time of a plurality of target persons;
wherein, automatically obtain a plurality of people stream sight stay information that put on advertisement, include:
acquiring first person image information corresponding to each put advertisement;
analyzing the acquired first person flow image information to obtain first sight orientation information of a corresponding target person;
if the line of sight of the target person is analyzed to be in the corresponding advertisement, respectively acquiring a predetermined number of second people stream image information before and after the time corresponding to the first people stream image information, and analyzing the acquired second people stream image information to acquire corresponding second line of sight information of the target person;
Determining corresponding people stream sight stay information of the advertised people stream according to the first sight line orientation information and the second sight line orientation information;
based on the corresponding advertisement information of each advertisement to be delivered, delivering each advertisement to be delivered respectively;
monitoring the corresponding people stream sight stay information of any one of the advertisements after each put in each time period;
when the fact that the people flow sight stay information corresponding to any advertisement in any time period is smaller than a first preset threshold value is monitored, a first reminding message is pushed, and the first reminding message is used for reminding a situation that the people flow sight stay information of a certain advertisement in a certain time period does not meet the preset threshold value;
when the deviation between the corresponding people stream line of sight stay information of any advertisement in any time period and the first preset threshold value is monitored to reach a second preset threshold value, pushing a second reminding message and/or deviation solution information, wherein the second reminding message is used for reminding a user that the deviation between the corresponding people stream line of sight stay information of a certain advertisement in a certain time period and the first preset threshold value reaches the second preset threshold value, the first preset threshold value and the second preset threshold value are determined based on the line of sight stay time of the advertisement in a corresponding time period in a history record, and the deviation solution information comprises at least one of the following:
Re-delivering the advertisement with deviation, and delivering information of the re-delivering corresponding to the advertisement with deviation;
re-determining advertisements matched with the advertisement information corresponding to the advertisements with deviation in the delivery;
advice information for the placement style of the advertisement with deviation.
2. The method according to claim 1, wherein determining the placement information corresponding to each advertisement to be placed based on the determined correspondence between the advertisement type corresponding to each advertisement to be placed and the placement information, further comprises:
based on the historical putting record information of a plurality of put advertisements, determining the corresponding relation between the advertisement types and the putting information;
the historical impression record information comprises at least one of the following:
the type of the advertisements which are put on and the sight stay information corresponding to the advertisements which are put on in each time period respectively;
the type of advertisement placed and the line of sight stay information corresponding to the advertisement placed at each geographic location.
3. An advertising device based on line-of-sight detection, comprising:
the first determining module is used for determining advertisement types corresponding to each advertisement to be put;
The second determining module is used for determining the corresponding throwing information of each advertisement to be thrown based on the corresponding relation between the determined advertisement type corresponding to each advertisement to be thrown and throwing information, wherein the throwing information comprises throwing geographic position information and/or throwing time information determined based on the automatically acquired people stream line of sight stay information of a plurality of advertisements to be thrown, and the people stream line of sight stay information comprises the line of sight stay total time of a plurality of target persons;
the delivery module is used for respectively delivering the advertisements to be delivered based on the delivery information which corresponds to the advertisements to be delivered and is determined by the second determination module;
the acquisition module is used for acquiring first person flow image information corresponding to each put advertisement;
the first analysis module is used for analyzing the first person flow image information acquired by the acquisition module to acquire first sight orientation information of the corresponding target person;
the second analysis module is used for respectively acquiring a predetermined number of second people flow image information before and after the time corresponding to the first people flow image information if the first analysis module analyzes the corresponding released advertisements of the sight line orientation of the target person, and analyzing the acquired second people flow image information to acquire a plurality of corresponding second sight line orientation information of the target person;
The third determining module is used for determining corresponding people stream sight stay information of the advertised person according to the first sight line orientation information obtained by the analysis of the first analyzing module and the second sight line orientation information obtained by the analysis of the second analyzing module;
the monitoring module is used for monitoring the corresponding people stream sight stay information of any advertisement in each released advertisement in each time period;
the first pushing module is used for pushing a first reminding message when the monitoring module monitors that the people stream line of sight stay information corresponding to any advertisement in any time period is smaller than a first preset threshold value, and the first reminding message is used for reminding a situation that the people stream line of sight stay information of a certain advertisement in a certain time period does not meet the preset threshold value;
the second pushing module is configured to push a second reminding message and/or deviation solution information when the monitoring module monitors that a deviation between the people stream line of sight stay information corresponding to any advertisement in any time period and a first preset threshold reaches a second preset threshold, where the second reminding message is used to remind a user that a deviation between the people stream line of sight stay information corresponding to an advertisement in a certain time period and the first preset threshold reaches the second preset threshold, and the first preset threshold and the second preset threshold are determined based on line of sight stay time of the advertisement in a corresponding time period in a history record, and the deviation solution information includes at least one of the following:
Re-delivering the advertisement with deviation, and delivering information of the re-delivering corresponding to the advertisement with deviation;
re-determining advertisements matched with the advertisement information corresponding to the advertisements with deviation in the delivery;
advice information for the placement style of the advertisement with deviation.
4. The apparatus of claim 3, wherein the second determining module is configured to determine a correspondence between advertisement types and placement information based on historical placement record information of a plurality of placed advertisements;
the historical impression record information comprises at least one of the following:
the type of the advertisements which are put on and the sight stay information corresponding to the advertisements which are put on in each time period respectively;
the type of advertisement placed and the line of sight stay information corresponding to the advertisement placed at each geographic location.
5. An electronic device, comprising:
one or more processors;
a memory;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to: performing the line-of-sight detection-based advertisement delivery method according to any one of claims 1 to 2.
6. A computer readable storage medium storing computer instructions which, when run on a computer, cause the computer to perform the line of sight detection based advertising method of any one of claims 1 to 2.
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| CN110969489B (en) * | 2019-12-16 | 2023-08-29 | 秒针信息技术有限公司 | Multimedia resource allocation method and device, electronic equipment and storage medium |
| CN114051166B (en) * | 2020-07-24 | 2024-03-29 | 北京达佳互联信息技术有限公司 | Method, device, electronic equipment and storage medium for implanting advertisement in video |
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| CN113723996A (en) * | 2021-08-23 | 2021-11-30 | 广州市城市规划勘测设计研究院 | Outdoor advertisement accurate planning method, device, equipment and storage medium |
| CN113807894A (en) * | 2021-09-18 | 2021-12-17 | 陕西师范大学 | Advertisement putting method, system and device |
| CN113850627A (en) * | 2021-09-28 | 2021-12-28 | 北京声智科技有限公司 | Elevator advertisement display method and device and electronic equipment |
| CN116258528B (en) * | 2021-12-06 | 2024-03-15 | 北京微笑海科技有限公司 | Intelligent delivery method and system |
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