CN110213655A - A kind of the exposure Probability Detection method and exposure Probability Detection device of browsing resource - Google Patents
A kind of the exposure Probability Detection method and exposure Probability Detection device of browsing resource Download PDFInfo
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- CN110213655A CN110213655A CN201910479633.8A CN201910479633A CN110213655A CN 110213655 A CN110213655 A CN 110213655A CN 201910479633 A CN201910479633 A CN 201910479633A CN 110213655 A CN110213655 A CN 110213655A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/44—Browsing; Visualisation therefor
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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Abstract
This application provides a kind of exposure Probability Detection method for browsing resource and exposure Probability Detection devices, obtain the log information and eye movement data of browsing resource to be detected, wherein the log information includes the various dimensions information of the browsing resource to be detected；Minimum acquisition units when based on the eye movement data and acquiring the eye movement data determine at least one exposure index of the browsing resource to be detected；Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；The corresponding second exposure probability of each dimensional information based on the first exposure probability and the browsing resource to be detected, determines the target light exposure probability that the browsing resource to be detected is really checked.In this way, can intuitive according to quantifiable eye movement data, easily detect the browsing true light exposure of resource, the accuracy of detection browsing resource light exposure, saving detection time are improved.
Description
Technical field
This application involves Internet technical fields, more particularly, to a kind of exposure Probability Detection method and exposure for browsing resource
Light Probability Detection device.
Background technique
With the rapid development of Internet technology, the user for watching multimedia resource by mobile device is more and more, broadcasts
Some browsing resources can be embedded in multimedia resource by being laid flat platform, according to the effect that the browsing resource is browsed, be determined subsequent
Browse release time and the quantity of resource.
At this stage, for browsing, the measurement of result of browse of resource is main or passing through the click volume of browsing resource utilizes
Some ad hoc rules and algorithm determine, do not account for whether the browsing resource was really really browsed by user, cause
Inaccuracy is judged to the light exposure of browsing resource.
Summary of the invention
In view of this, a kind of exposure Probability Detection method and exposure probability for being designed to provide browsing resource of the application
Detection device, by obtain it is to be detected browsing resource log information and eye movement data, using the eye movement data it is corresponding to
Detection browsing resource first exposure probability and log information it is corresponding it is to be detected browsing resource second exposure probability, detection to
The target light exposure probability that detection browsing resource is really checked can intuitively, easily be detected according to quantifiable eye movement data
The true light exposure of resource is browsed, the accuracy of detection browsing resource light exposure is improved, saves detection time.
The embodiment of the present application provides a kind of exposure Probability Detection method for browsing resource, the exposure tests method packet
It includes:
Obtain the log information and eye movement data of browsing resource to be detected, wherein the log information includes described to be checked
Survey the various dimensions information of browsing resource；
Minimum acquisition units when based on the eye movement data and acquiring the eye movement data, determine described to be detected clear
Look at resource at least one exposure index；
Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；
Corresponding second exposure of each dimensional information based on the first exposure probability and the browsing resource to be detected
Probability determines the target light exposure probability that the browsing resource to be detected is really checked.
Further, the minimum acquisition units based on the eye movement data and when acquiring the eye movement data, really
At least one exposure index of the fixed browsing resource to be detected, comprising:
Minimum acquisition units based on the eye movement data mark off multiple sub- browsings in the browsing resource to be detected
Resource area；
The subregion eye movement data of the corresponding multiple dimensions of every height browsing resource area is determined from the eye movement data；
Subregion eye movement data and the multiple sub- browsing resource area based on each dimension, determine described to be detected clear
Look at least one exposure index of resource, wherein at least one described exposure index includes at least long pointer, eye movement rail when watching attentively
Mark length index, the total browsing area ratio index of son browsing resource area Zhan comprising eye movement, the browsing total face of resource area
At least one index in product index.
Further, described based at least one described exposure index, determine that the first of the browsing resource to be detected exposes
Light probability, comprising:
Obtain the corresponding relatively threshold value of each index of the browsing resource to be detected；
Based on the corresponding relatively threshold value of each index and each index, determine that each index is corresponding described
The exposure probability of browsing resource to be detected；
Exposure probability and pre-set each index based on the corresponding browsing resource to be detected of each index
Weight determines the first exposure probability of the browsing resource to be detected.
Further, each dimensional information pair based on the first exposure probability and the browsing resource to be detected
The the second exposure probability answered determines the target light exposure probability that the browsing resource to be detected is really checked, comprising:
Determine that the second of the corresponding browsing resource to be detected of each dimensional information of the browsing resource to be detected exposes
Light probability；
Obtain the first exposure corresponding first weight of probability and browsing resource to be detected of the browsing resource to be detected
Corresponding second weight of each dimensional information；
Each dimensional information pair based on the first exposure probability and first weight and browsing resource to be detected
Second exposure probability of the browsing resource to be detected answered and the second weight determine what the browsing resource to be detected was really checked
Target light exposure probability.
Further, in the first corresponding first weight of exposure probability for obtaining the browsing resource to be detected and to be checked
It surveys before corresponding second weight of each dimensional information of browsing resource, the exposure Probability Detection method further include:
It obtains the corresponding sample first of sample browsing resource and exposes probability and the first weight of sample；
By with the product of the first corresponding default weight of exposure probability and the first exposure probability and described
Sample first exposes the product of probability and the first weight of the sample, adjusts the default weight；
Until default weight adjusted and it is described first exposure probability product, with the sample first expose probability and
Difference between the product of first weight of sample is less than default adjustment threshold value, determines that the default weight adjusted is described
First weight of the first exposure probability.
The embodiment of the present application also provides a kind of exposure Probability Detection device for browsing resource, the exposure Probability Detection dress
It sets and includes:
Module is obtained, for obtaining the log information and eye movement data of browsing resource to be detected, wherein the log information
Various dimensions information comprising the browsing resource to be detected；
First determining module, when for the eye movement data based on the acquisition module acquisition and acquiring the eye movement data
Minimum acquisition units, determine it is described it is to be detected browsing resource at least one exposure index；
Second determining module, for based on first determining module determine at least one exposure index, determine described in
First exposure probability of browsing resource to be detected；
Third determining module, the first exposure probability and the browsing to be detected for being determined based on the second determining module are provided
The corresponding second exposure probability of each dimensional information in source determines the target light exposure that the browsing resource to be detected is really checked
Probability.
Further, first determining module, comprising:
First processing units, for the minimum acquisition units based on the eye movement data, in the browsing resource to be detected
In mark off multiple sub- browsing resource areas；
First determination unit determines that every height browses resource area for obtaining from first in the eye movement data that module obtains
The subregion eye movement data of corresponding multiple dimensions；
Second determination unit, the subregion eye movement data and first of each dimension for being determined based on the first determination unit
Multiple sub- browsing resource areas that processing unit divides determine at least one exposure index of the browsing resource to be detected,
In, at least one described exposure index includes at least long pointer, eye movement length index, the son comprising eye movement when watching attentively
It browses the total browsing area ratio index of resource area Zhan, browse at least one index in resource area gross area index.
Further, second determining module, comprising:
First acquisition unit, for obtaining the corresponding relatively threshold value of each index of the browsing resource to be detected；
Third determination unit, each index and each index for being obtained based on first acquisition unit are corresponding
Compare threshold value, determines the exposure probability of the corresponding browsing resource to be detected of each index；
4th determination unit, based on the corresponding browsing resource to be detected of the determining each index of third determination unit
The weight for exposing probability and pre-set each index determines the first exposure probability of the browsing resource to be detected.
Further, the third determining module, comprising:
5th determination unit, each dimensional information for determining the browsing resource to be detected are corresponding described to be detected
Browse the second exposure probability of resource；
Second acquisition unit, for obtain browsing resource to be detected the first corresponding first weight of exposure probability and to
Corresponding second weight of each dimensional information of detection browsing resource；
6th determination unit, the first exposure probability and first weight for being obtained based on second acquisition unit, with
And the second of the corresponding browsing resource to be detected of each dimensional information of the browsing resource to be detected of second acquisition unit acquisition exposes
Light probability and the second weight determine the target light exposure probability that the browsing resource to be detected is really checked.
Further, before second acquisition unit, the third determining module further include:
Third acquiring unit, for obtaining, the corresponding sample first of sample browsing resource exposes probability and sample first is weighed
Weight；
Adjustment unit, for exposing probability by default weight corresponding with the first exposure probability and described first
The sample first that product and third acquiring unit obtain exposes the product of probability and the first weight of the sample, described in adjustment
Default weight；
7th determination unit, for until default weight adjusted and the first exposure probability product, and it is described
Sample first exposes the difference between probability and the product of the first weight of the sample and is less than default adjustment threshold value, determines the adjustment
Default weight afterwards is the first weight of the first exposure probability.
The embodiment of the present application also provides a kind of electronic equipment, comprising: processor, memory and bus, the memory are deposited
Contain the executable machine readable instructions of the processor, when electronic equipment operation, the processor and the memory it
Between by bus communication, the exposure that such as above-mentioned browsing resource is executed when the machine readable instructions are executed by the processor is general
The step of rate detection method.
The embodiment of the present application also provides a kind of computer readable storage medium, is stored on the computer readable storage medium
Computer program executes when the computer program is run by processor such as the exposure Probability Detection method of above-mentioned browsing resource
Step.
It is provided by the embodiments of the present application browsing resource exposure Probability Detection method and exposure Probability Detection device, obtain to
The log information and eye movement data of detection browsing resource, wherein the log information includes the more of the browsing resource to be detected
Dimensional information；Minimum acquisition units when based on the eye movement data and acquiring the eye movement data, determine described to be detected
Browse at least one exposure index of resource；Based at least one described exposure index, the browsing resource to be detected is determined
First exposure probability；Each dimensional information corresponding second based on the first exposure probability and the browsing resource to be detected
Probability is exposed, determines the target light exposure probability that the browsing resource to be detected is really checked.
In this way, passing through the corresponding browsing money to be detected of dimensional information each in the determining log information to be detected for browsing resource
First exposure probability of the corresponding browsing resource to be detected of the second exposure probability and eye movement data in source, obtains described to be detected clear
The target light exposure probability that resource of looking at really is checked can intuitive according to quantifiable eye movement data, easily detect browsing money
The true light exposure in source improves the accuracy of detection browsing resource light exposure, saves detection time.
To enable the above objects, features, and advantages of the application to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the system architecture diagram under a kind of possible application scenarios；
Fig. 2 is a kind of flow chart for the exposure Probability Detection method for browsing resource provided by the embodiment of the present application；
Fig. 3 is the flow chart for the exposure Probability Detection method that another kind provided by the embodiment of the present application browses resource；
Fig. 4 is a kind of structural schematic diagram for the exposure Probability Detection device for browsing resource provided by the embodiment of the present application；
Fig. 5 is the structural schematic diagram of the first determining module shown in Fig. 4；
Fig. 6 is the structural schematic diagram of the second determining module shown in Fig. 4；
Fig. 7 is one of the structural schematic diagram of third determining module shown in Fig. 4；
Fig. 8 is the second structural representation of third determining module shown in Fig. 4；
Fig. 9 is the structural schematic diagram of a kind of electronic equipment provided by the embodiment of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
Middle attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, instead of all the embodiments.The application being usually described and illustrated herein in the accompanying drawings is real
The component for applying example can be arranged and be designed with a variety of different configurations.Therefore, below to the application's provided in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed scope of the present application, but is merely representative of the selected reality of the application
Apply example.Based on embodiments herein, those skilled in the art are obtained every without making creative work
A other embodiments, shall fall in the protection scope of this application.
Firstly, the application application scenarios applicatory are introduced.The application can be applied to Internet technical field, lead to
The second exposure for crossing the corresponding browsing resource to be detected of each dimensional information in the log information for determining browsing resource to be detected is general
First exposure probability of rate and the corresponding browsing resource to be detected of eye movement data, obtains the browsing resource to be detected and is really looked into
The accuracy of browsing resource result of browse judgement can be improved in the target light exposure probability seen, referring to Fig. 1, Fig. 1 is one kind at this
System construction drawing under application scenarios.As shown in fig. 1, the system comprises browsing resource storage devices and exposure Probability Detection
Device, the browsing resource storage device stores a large amount of browsing resources to be detected and the browsing resource to be detected is corresponding
Log information and eye movement data, the exposure Probability Detection device obtain the log information and eye movement number of browsing resource to be detected
According to minimum acquisition units when based on the eye movement data and acquiring the eye movement data determine that the browsing to be detected provides
At least one exposure index in source determines that the first of the browsing resource to be detected exposes based at least one described exposure index
Light probability, corresponding second exposure of each dimensional information based on the first exposure probability and the browsing resource to be detected are general
Rate determines the target light exposure probability that the browsing resource to be detected is really checked.
It has been investigated that mainly still passing through browsing resource for browsing the measurement of result of browse of resource at this stage
Click volume determined using some ad hoc rules and algorithm, whether really true by user do not account for the browsing resource
It browsed, and caused to browse resource result of browse judgement inaccuracy.
Based on this, the embodiment of the present application provides a kind of exposure Probability Detection method for browsing resource, to be checked by obtaining
The log information and eye movement data for surveying browsing resource utilize the first exposure of the corresponding browsing resource to be detected of the eye movement data
Second exposure probability of probability and the corresponding browsing resource to be detected of log information, detects browsing resource to be detected and is really checked
Target light exposure probability, can, easily detection browsing resource true light exposure intuitive according to quantifiable eye movement data, mention
High detection browses the accuracy of resource light exposure, saves detection time.
Referring to Fig. 2, Fig. 2 is a kind of stream for the exposure Probability Detection method for browsing resource provided by the embodiment of the present application
Cheng Tu.As shown in Figure 2, the embodiment of the present application provides a kind of exposure Probability Detection method for browsing resource, comprising:
Step 201, the log information and eye movement data for obtaining browsing resource to be detected, wherein the log information includes
The various dimensions information of the browsing resource to be detected.
In the step, the log information of the browsing resource to be detected such as acquisition, and based on the browsing resource record
Eye movement data, wherein the browsing resource can be video resource and be also possible to picture resource.
Here, using the push resource to be detected as advertisement, for the playing platform of the advertisement is mobile device, pass through
It writes corresponding program code and obtains data backstage and click this then after advertisement obtaining, the log information of record, wherein described
It include the various dimensions information such as IP address information, the point of advertisement, the light exposure of advertisement in the log of advertisement.The movement is obtained to set
The permission of built-in " eye movement tracking " record in standby (is write opposite using the identical method as obtained ad log information
The program code answered) advertisement is obtained by true eye movement data seen by person.
Wherein, the eye movement data includes: to watch duration, eye movement etc. attentively.
" eye movement tracking " technology refers to eyeball tracking (eye tracking), alternatively referred to as Eye-controlling focus, is to pass through
Eye motion situation is measured to estimate the sight of eyes and/or the technology of blinkpunkt.Wherein, sight can be understood as one three
N dimensional vector n, in one example, the trivector (i.e. sight) can be using the center of user's head as coordinate origin, with head
Portion's directly to the right is the positive axis of x-axis, head surface is y-axis positive axis, to be constructed by z-axis positive axis immediately ahead of head
Coordinate representation in coordinate system.Blinkpunkt can be understood as two that above-mentioned trivector (i.e. sight) is projected in some plane
Coordinate.
Step 202, based on the eye movement data and acquire the eye movement data when minimum acquisition units, determine described in
At least one exposure index of browsing resource to be detected.
In the step, according to eye movement data and the minimum acquisition units that eye movement data can be collected, to be detected clear
It lookes in resource and determines at least one exposure index of browsing resource to be detected.
Here, the browsing resource is on different playing platforms when playing, the acquisition precision of eye movement data and can
The unit of the minimum acquisition of collected eye movement data be it is discrepant, need in different playing platforms using different minimums
Acquisition units standard calculates the browsing resource phase to be detected according to the eye movement data in each minimum acquisition units
At least one the exposure index answered.
Step 203, at least one exposure index based on described in determine that the first exposure of the browsing resource to be detected is general
Rate.
In the step, according at least one the exposure index for the browsing resource to be detected that step 202 determines, according to each
Index is exposed for the influence degree of the exposure probability of the browsing resource to be detected, is weighted, is obtained described to be checked
Survey the first exposure probability of browsing resource.
Step 204, each dimensional information based on the first exposure probability and the browsing resource to be detected are corresponding
Second exposure probability determines the target light exposure probability that the browsing resource to be detected is really checked.
In the step, the first exposure probability of the corresponding browsing resource to be detected of the eye movement data is obtained, to be detected
Each corresponding second exposure probability of each dimensional information recorded in the log information of resource is browsed, described first is exposed
Light probability and at least one second exposure probability are weighted according to default weight, obtain the browsing resource quilt to be detected
The target light exposure probability really checked.
Wherein, the browsing resource to be detected, which is really checked, refers to, the browsing resource to be detected is truly by user
It watches, user is more than a certain range of time and/or the eye of user in the browsing resource interfaces residence time to be detected
Entire browsing resource interfaces to be detected are streaked in the track of eyeball, if point open browsing resource to be detected just exit at once or
The eyes of user are stared at always does not have eye movement in browsing resource certain to be detected for a long time, and browsing to be detected does not provide at last
Source is really checked.
The exposure Probability Detection method of browsing resource provided by the embodiments of the present application, by obtaining browsing resource to be detected
Log information and eye movement data, wherein the log information includes the various dimensions information of the browsing resource to be detected；Based on institute
Minimum acquisition units when stating eye movement data and acquiring the eye movement data determine at least the one of the browsing resource to be detected
A exposure index；Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；It is based on
It is described first exposure probability and it is described it is to be detected browsing resource each dimensional information it is corresponding second exposure probability, determine described in
The target light exposure probability that browsing resource to be detected is really checked.It can intuitively, easily be examined according to quantifiable eye movement data
The browsing true light exposure of resource is surveyed, the accuracy of detection browsing resource light exposure is improved, saves detection time.
Referring to Fig. 3, Fig. 3 is the exposure Probability Detection method that another kind provided by the embodiment of the present application broadcasts browsing resource
Flow chart.As shown in Figure 3, the exposure Probability Detection method of browsing resource provided by the embodiments of the present application, comprising:
Step 301, the log information and eye movement data for obtaining browsing resource to be detected, wherein the log information includes
The various dimensions information of the browsing resource to be detected.
Step 302, the minimum acquisition units based on the eye movement data mark off more in the browsing resource to be detected
Height browses resource area.
In the step, browsing resource to be detected is divided according to the minimum acquisition units of eye movement data, is separated several
Height browse resource area, wherein it is described minimum acquisition units can be the smallest area that can collect eye movement data or
It is the smallest pixel that can collect eye movement data.If the son browsing resource area of division is less than minimum acquisition units (face
The small or pixel of product is small), it will be unable to collect eye movement data, can not be recorded.
Step 303, the subregion that the corresponding multiple dimensions of every height browsing resource area are determined from the eye movement data
Eye movement data.
It is clear in each height after the browsing resource to be detected is divided into multiple sub- browsing resource areas in the step
Look in resource area all corresponding record data informations of multiple dimensions of eye movement data, wherein the multiple dimension includes infusing
Apparent time length, eye movement length etc..
Step 304, the subregion eye movement data based on each dimension and the multiple sub- browsing resource area, determine described in
At least one exposure index of browsing resource to be detected.
In the step, according to the subregion eye movement data of each dimension and obtained son browsing resource area is divided, it will be every
A dimension subregion eye movement data, which is summed up, is averaged etc., to be calculated, at least one exposure index is obtained, wherein it is described extremely
Few exposure index includes at least long pointer when watching attentively, eye movement length index, the son browsing resource comprising eye movement
At least one index in the total browsing area ratio index of region Zhan, browsing resource area gross area index.
By the index be watch attentively when long pointer for, obtain each comprising eye movement data son browsing resource area when
Eye movement in long dimension watches duration data attentively, and the aggregation eye movement that each son comprising eye movement data browses resource area watches duration attentively
Data obtain total eye movement and watch duration data attentively, long pointer when as watching attentively.
Step 305, at least one exposure index based on described in determine that the first exposure of the browsing resource to be detected is general
Rate.
Step 306, each dimensional information based on the first exposure probability and the browsing resource to be detected are corresponding
Second exposure probability determines the target light exposure probability that the browsing resource to be detected is really checked.
Wherein, the description of step 301, step 305- step 306 is referred to step 201, step 203- step 204 is retouched
It states, and identical technical effect can be reached, this is not repeated them here.
Further, step 305 further include:
Obtain the corresponding relatively threshold value of each index of the browsing resource to be detected；Based on each index and institute
The corresponding relatively threshold value of each index is stated, determines the exposure probability of the corresponding browsing resource to be detected of each index；It is based on
The weight of the exposure probability and pre-set each index of the corresponding browsing resource to be detected of each index, determine described in
First exposure probability of browsing resource to be detected.
In the step, the testing result of probability and the technology of staff are exposed according to the repeated detection of historical data
The comparison threshold value of each index is arranged in experience, when each index with it is corresponding relatively threshold value make comparisons after, can all obtain one
The exposure probability of browsing resource to be detected under a dimension instantly, after obtaining the exposure probability of each dimension, according to default
The corresponding weight of each dimension, obtain it is described it is to be detected browsing resource first exposure probability.
Wherein it is determined that the exposure probability of the corresponding browsing resource to be detected of each index is divided into two kinds of situations, it is a kind of
Situation is that the browsing resource to be detected is really checked, the exposure probability of browsing resource to be detected is denoted as 1, another situation
It is not checked really for the browsing resource to be detected, the exposure probability of browsing resource to be detected is denoted as 0；
By taking long pointer when the index is to watch attentively and eye movement length index as an example, according to historical record or experience, in advance
If one watches duration value and eye movement length value attentively, duration value is watched attentively when long pointer when watching attentively of acquisition is greater than, then it is assumed that described
Browsing resource to be detected is really seen, when being look in the dimension of long pointer, the exposure probability of browsing resource to be detected is denoted as
1；When eye movement length index is less than default eye movement length value, then it is assumed that the browsing resource to be detected is not true
See, in the dimension of eye movement length index, the exposure probability of browsing resource to be detected is denoted as 0；It can must rule of thumb infuse
Apparent time long pointer weight is 0.6, and eye movement length index weight is 0.4, then the first of the browsing resource to be detected exposes
Light probability is 1*0.6+0*0.4=0.6.
Further, step 306 further include:
Determine that the second of the corresponding browsing resource to be detected of each dimensional information of the browsing resource to be detected exposes
Light probability；Obtain the first corresponding first weight of exposure probability and browsing resource to be detected of the browsing resource to be detected
Corresponding second weight of each dimensional information；Based on the first exposure probability and first weight and browsing to be detected
The the second exposure probability and the second weight of the corresponding browsing resource to be detected of each dimensional information of resource, determine described to be detected
The target light exposure probability that browsing resource is really checked.
In the step, each dimensional information corresponding second for obtaining browsing resource to be detected exposes probability and each dimension
Corresponding second weight of information is spent, in conjunction with corresponding first weight of the first exposure probability of the browsing resource to be detected, is determined
The target light exposure probability that the browsing resource to be detected is really checked.
Wherein, each dimensional information in the log information of browsing resource to be detected, all corresponds to one second exposure probability,
This second exposure probability is also possible to expose to first either what staff was manually set according to historical data and experience
The default relatively threshold calculations of the same basis of light probability come out.
With the first exposure probability for 0.6, for the dimensional information is point and browses resource light exposure, in point dimension
On the second exposure probability to be staff be arranged according to point position, the resource to be detected described in the point position
The probability really seen is 0.5.The second exposure probability in browsing resource light exposure dimension is according to default light exposure ratio
Compared with threshold calculations come, when the browsing resource light exposure to be detected be greater than preset light exposure compare threshold value, then it is assumed that it is described to
Detection resource is really seen, is denoted as 1.Corresponding first weight of first exposure probability is 0.6, the second exposure in point dimension
Corresponding first weight of probability is 0.1, and the second weight for browsing the second exposure probability in resource light exposure dimension is 0.3, institute
Stating the target light exposure probability that browsing resource to be detected is really checked is 0.6*0.6+0.1*0.5+0.3*1=0.71.
Further, in the first corresponding first weight of exposure probability for obtaining the browsing resource to be detected and to be checked
It surveys before corresponding second weight of each dimensional information of browsing resource, step 306 further include:
It obtains the corresponding sample first of sample browsing resource and exposes probability and the first weight of sample；By being exposed with described first
The product and the sample first of the corresponding default weight of light probability and the first exposure probability expose probability and the sample
The product of this first weight adjusts the default weight；Until default weight adjusted and described first exposes multiplying for probability
Product exposes the difference between probability and the product of the first weight of the sample with the sample first and is less than default adjustment threshold value,
Determine that the default weight adjusted is the first weight of the first exposure probability.
In the step, acquisition pattern detection browsing resource sample corresponding with the sample browsing resource having been detected by
First exposure probability and corresponding the first weight of sample of the first exposure rate of sample, since the first exposure probability obtained every time is that have
It is different, so needing to adjust default weight, to balance the influence that difference first exposes probability.Calculate the first exposure probability pair
While the default weight answered and the product of the first exposure probability, calculates sample first and expose probability and the first weight of the sample
Product, it is poor that two product values are made, and compares difference and default adjustment threshold value, is adjusted according to comparison result and presets weight, directly
The difference between probability and the product of the first weight of the sample, which is exposed, to the sample first is less than default adjustment threshold value,
Determine that the default weight adjusted is the first weight of the first exposure probability.
The exposure Probability Detection method of browsing resource provided by the embodiments of the present application obtains the log of browsing resource to be detected
Information and eye movement data, wherein the log information includes the various dimensions information of the browsing resource to be detected；Based on the eye
The minimum acquisition units of dynamic data, mark off multiple sub- browsing resource areas in the browsing resource to be detected；From the eye
The subregion eye movement data of the corresponding multiple dimensions of every height browsing resource area is determined in dynamic data；Son based on each dimension
Region eye movement data and the multiple sub- browsing resource area determine that at least one exposure of the browsing resource to be detected refers to
Mark；Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；Based on described first
The corresponding second exposure probability of each dimensional information for exposing probability and the browsing resource to be detected, determines described to be detected clear
The target light exposure probability that resource of looking at really is checked.
In this way, by the log information and eye movement data that obtain browsing resource to be detected, and according to the minimum of eye movement data
Acquisition units determine at least one exposure index of the browsing resource to be detected, are obtained based at least one described exposure index
To the first exposure probability, the weight of the first exposure probability is determined according to the first exposure rate of historical data, in conjunction with described to be checked
The corresponding second exposure probability of each dimensional information and the second weight for surveying browsing resource, determine the browsing resource quilt to be detected
The target light exposure probability really checked.Intuitive according to quantifiable eye movement data, easily it is true browsing resource can be detected
Light exposure improves the accuracy of detection browsing resource light exposure, saves detection time.
Fig. 4 to Fig. 8 is please referred to, Fig. 4 is a kind of exposure Probability Detection dress for browsing resource provided by the embodiment of the present application
The structural schematic diagram set, Fig. 5 are the structural schematic diagram of the first determining module shown in Fig. 4, and Fig. 6 is second shown in Fig. 4
The structural schematic diagram of determining module, Fig. 7 are one of the structural schematic diagram of third determining module shown in Fig. 4, and Fig. 8 is in Fig. 4
Shown in third determining module second structural representation.
As shown in figure 4, the exposure Probability Detection device 400 of the browsing resource includes:
Module 410 is obtained, for obtaining the log information and eye movement data of browsing resource to be detected, wherein the log
Information includes the various dimensions information of the browsing resource to be detected.
First determining module 420, eye movement data and the acquisition eye movement for being obtained based on the acquisition module 410
Minimum acquisition units when data determine at least one exposure index of the browsing resource to be detected.
Second determining module 430 determines institute at least one exposure index that first determining module 420 determines
State the first exposure probability of browsing resource to be detected.
Third determining module 440, the first exposure probability and described to be detected for being determined based on the second determining module 430
The corresponding second exposure probability of each dimensional information for browsing resource determines the mesh that the browsing resource to be detected is really checked
Mark exposure probability.
Further, as shown in figure 5, first determining module 420, comprising:
First processing units 421 are provided for the minimum acquisition units based on the eye movement data in the browsing to be detected
Multiple sub- browsing resource areas are marked off in source.
First determination unit 422 determines every height browsing money for obtaining from first in the eye movement data that module 410 obtains
The subregion eye movement data of the corresponding multiple dimensions of source region.
Second determination unit 423, the subregion eye movement data of each dimension for being determined based on the first determination unit 422
The multiple sub- browsing resource areas divided with first processing units 421 determine at least one exposure of the browsing resource to be detected
Light index, wherein at least one described exposure index includes at least long pointer when watching attentively, eye movement length index, comprising eye
The son of dynamic rail mark browses at least one of the total browsing area ratio index of resource area Zhan, browsing resource area gross area index
Index.
Further, as shown in fig. 6, second determining module 430, comprising:
First acquisition unit 431, for obtaining the corresponding relatively threshold value of each index of the browsing resource to be detected.
Third determination unit 432, each index and each index for being obtained based on first acquisition unit 431
Corresponding relatively threshold value determines the exposure probability of the corresponding browsing resource to be detected of each index.
4th determination unit 433, the corresponding browsing to be detected of each index determined based on third determination unit 432
The weight of the exposure probability and pre-set each index of resource determines that the first exposure of the browsing resource to be detected is general
Rate.
Further, as shown in fig. 7, the third determining module 440, comprising:
5th determination unit 441, each dimensional information for determining the browsing resource to be detected it is corresponding it is described to
Second exposure probability of detection browsing resource.
Second acquisition unit 442, for obtain the first corresponding first weight of exposure probability of browsing resource to be detected with
And corresponding second weight of each dimensional information of browsing resource to be detected.
6th determination unit 443, the first exposure probability and first power for being obtained based on second acquisition unit 442
The corresponding browsing resource to be detected of each dimensional information for the browsing resource to be detected that weight and second acquisition unit 442 obtain
The second exposure probability and the second weight, determine the target light exposure probability that the browsing resource to be detected is really checked.
Further, as shown in figure 8, the third determining module 440, further includes:
Third acquiring unit 444 exposes probability and sample first for obtaining the corresponding sample first of sample browsing resource
Weight；
Adjustment unit 445, for general by default weight corresponding with the first exposure probability and first exposure
The sample first that the product and third acquiring unit 444 of rate obtain exposes the product of probability and the first weight of the sample, adjusts
The whole default weight；
7th determination unit 446, for the product up to default weight adjusted and the first exposure probability, with institute
It states the difference that sample first exposes between probability and the product of the first weight of the sample and is less than default adjustment threshold value, determine the tune
Default weight after whole is the first weight of the first exposure probability.
The exposure Probability Detection device of browsing resource provided by the embodiments of the present application, by obtaining browsing resource to be detected
Log information and eye movement data, wherein the log information includes the various dimensions information of the browsing resource to be detected；Based on institute
Minimum acquisition units when stating eye movement data and acquiring the eye movement data determine at least the one of the browsing resource to be detected
A exposure index；Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；It is based on
It is described first exposure probability and it is described it is to be detected browsing resource each dimensional information it is corresponding second exposure probability, determine described in
The target light exposure probability that browsing resource to be detected is really checked.It can intuitively, easily be examined according to quantifiable eye movement data
The browsing true light exposure of resource is surveyed, the accuracy of detection browsing resource light exposure is improved, saves detection time.
Referring to Fig. 9, Fig. 9 is the structural schematic diagram of a kind of electronic equipment provided by the embodiment of the present application.Such as institute in Fig. 9
Show, the electronic equipment 900 includes processor 910, memory 920 and bus 930.
The memory 920 is stored with the executable machine readable instructions of the processor 910, when electronic equipment 900 is transported
When row, communicated between the processor 910 and the memory 920 by bus 930, the machine readable instructions are by the place
When managing the execution of device 910, the exposure probability inspection of the browsing resource in the embodiment of the method as shown in above-mentioned Fig. 2 and Fig. 3 can be executed
The step of survey method, specific implementation can be found in embodiment of the method, and details are not described herein.
The embodiment of the present application also provides a kind of computer readable storage medium, is stored on the computer readable storage medium
Computer program can execute in the embodiment of the method as shown in above-mentioned Fig. 2 and Fig. 3 when the computer program is run by processor
Browsing resource exposure Probability Detection method the step of, specific implementation can be found in embodiment of the method, and details are not described herein.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In several embodiments provided herein, it should be understood that disclosed systems, devices and methods, it can be with
It realizes by another way.The apparatus embodiments described above are merely exemplary, for example, the division of the unit,
Only a kind of logical function partition, there may be another division manner in actual implementation, in another example, multiple units or components can
To combine or be desirably integrated into another system, or some features can be ignored or not executed.Another point, it is shown or beg for
The mutual coupling, direct-coupling or communication connection of opinion can be through some communication interfaces, device or unit it is indirect
Coupling or communication connection can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in the executable non-volatile computer-readable storage medium of a processor.Based on this understanding, the application
Technical solution substantially the part of the part that contributes to existing technology or the technical solution can be with software in other words
The form of product embodies, which is stored in a storage medium, including some instructions use so that
One computer equipment (can be personal computer, server or the network equipment etc.) executes each embodiment institute of the application
State all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (Read-Only
Memory, ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. is various to deposit
Store up the medium of program code.
Finally, it should be noted that embodiment described above, the only specific embodiment of the application, to illustrate the application
Technical solution, rather than its limitations, the protection scope of the application is not limited thereto, although with reference to the foregoing embodiments to this Shen
It please be described in detail, those skilled in the art should understand that: anyone skilled in the art
Within the technical scope of the present application, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of the embodiment of the present application technical solution, should all cover the protection in the application
Within the scope of.Therefore, the protection scope of the application should be subject to the protection scope in claims.
Claims (10)
1. a kind of exposure Probability Detection method for browsing resource, which is characterized in that the exposure Probability Detection method includes:
Obtain the log information and eye movement data of browsing resource to be detected, wherein the log information includes described to be detected clear
Look at the various dimensions information of resource；
Minimum acquisition units when based on the eye movement data and acquiring the eye movement data determine the browsing money to be detected
At least one exposure index in source；
Based at least one described exposure index, the first exposure probability of the browsing resource to be detected is determined；
The corresponding second exposure probability of each dimensional information based on the first exposure probability and the browsing resource to be detected,
Determine the target light exposure probability that the browsing resource to be detected is really checked.
2. exposure Probability Detection method according to claim 1, which is characterized in that it is described based on the eye movement data and
The minimum acquisition units when eye movement data are acquired, determine at least one exposure index of the browsing resource to be detected, packet
It includes:
Minimum acquisition units based on the eye movement data mark off multiple sub- browsing resources in the browsing resource to be detected
Region；
The subregion eye movement data of the corresponding multiple dimensions of every height browsing resource area is determined from the eye movement data；
Subregion eye movement data and the multiple sub- browsing resource area based on each dimension determine the browsing money to be detected
At least one exposure index in source, wherein it is long that at least one described exposure index includes at least long pointer, eye movement when watching attentively
Spend index, the total browsing area ratio index of son browsing resource area Zhan comprising eye movement, in browsing resource gross area index
At least one index.
3. exposure Probability Detection method according to claim 1, which is characterized in that described based at least one described exposure
Index determines the first exposure probability of the browsing resource to be detected, comprising:
Obtain the corresponding relatively threshold value of each index of the browsing resource to be detected；
Based on the corresponding relatively threshold value of each index and each index, determine that each index is corresponding described to be checked
Survey the exposure probability of browsing resource；
The weight of exposure probability and pre-set each index based on the corresponding browsing resource to be detected of each index,
Determine the first exposure probability of the browsing resource to be detected.
4. exposure Probability Detection method according to claim 1, which is characterized in that described based on the first exposure probability
Probability is exposed with browsing each dimensional information of resource corresponding second to be detected, determines the browsing resource quilt to be detected
The target light exposure probability really checked, comprising:
Determine that the second exposure of the corresponding browsing resource to be detected of each dimensional information of the browsing resource to be detected is general
Rate；
Obtain the browsing resource to be detected the first corresponding first weight of exposure probability and browsing resource to be detected it is every
Corresponding second weight of a dimensional information；
Each dimensional information based on the first exposure probability and first weight and browsing resource to be detected is corresponding
The the second exposure probability and the second weight of browsing resource to be detected determine the target that the browsing resource to be detected is really checked
Expose probability.
5. exposure Probability Detection method according to claim 4, which is characterized in that obtaining the browsing resource to be detected
The first corresponding first weight of exposure probability and browsing resource to be detected corresponding second weight of each dimensional information it
Before, the exposure Probability Detection method further include:
It obtains the corresponding sample first of sample browsing resource and exposes probability and the first weight of sample；
Pass through product and the sample of default weight corresponding with the first exposure probability and the first exposure probability
The product of first exposure probability and the first weight of the sample, adjusts the default weight；
Until the product of default weight adjusted and the first exposure probability, exposes probability and described with the sample first
Difference between the product of the first weight of sample is less than default adjustment threshold value, determines that the default weight adjusted is described first
Expose the first weight of probability.
6. a kind of exposure Probability Detection device for browsing resource, which is characterized in that the exposure Probability Detection device includes:
Module is obtained, for obtaining the log information and eye movement data of browsing resource to be detected, wherein the log information includes
The various dimensions information of the browsing resource to be detected；
First determining module, when for the eye movement data based on the acquisition module acquisition and acquiring the eye movement data most
Small acquisition units determine at least one exposure index of the browsing resource to be detected；
Second determining module, at least one exposure index for being determined based on first determining module, is determined described to be checked
Survey the first exposure probability of browsing resource；
Third determining module, the first exposure probability and the browsing resource to be detected for being determined based on second determining module
Each dimensional information corresponding second exposes probability, and the target light exposure for determining that the browsing resource to be detected is really checked is general
Rate.
7. exposure Probability Detection device according to claim 6, which is characterized in that first determining module, comprising:
First processing units are drawn in the browsing resource to be detected for the minimum acquisition units based on the eye movement data
Separate multiple sub- browsing resource areas；
First determination unit determines that every height browsing resource area is corresponding for obtaining from first in the eye movement data that module obtains
Multiple dimensions subregion eye movement data；
Second determination unit, the subregion eye movement data of each dimension for being determined based on the first determination unit and the first processing
Multiple sub- browsing resource areas of dividing elements determine at least one exposure index of the browsing resource to be detected, wherein institute
It states at least one exposure index and includes at least long pointer when watching attentively, eye movement length index, the son browsing comprising eye movement
At least one index in the total browsing area ratio index of resource area Zhan, browsing resource gross area index.
8. exposure Probability Detection device according to claim 6, which is characterized in that second determining module, comprising:
First acquisition unit, for obtaining the corresponding relatively threshold value of each index of the browsing resource to be detected；
Third determination unit, each index and the corresponding comparison of each index for being obtained based on first acquisition unit
Threshold value determines the exposure probability of the corresponding browsing resource to be detected of each index；
4th determination unit, based on the exposure for the corresponding browsing resource to be detected of each index that third determination unit determines
The weight of probability and pre-set each index determines the first exposure probability of the browsing resource to be detected.
9. exposure Probability Detection device according to claim 6, which is characterized in that the third determining module, comprising:
5th determination unit, for determining the corresponding browsing to be detected of each dimensional information of the browsing resource to be detected
Second exposure probability of resource；
Second acquisition unit, for obtaining the first corresponding first weight of exposure probability of browsing resource to be detected and to be detected
Browse corresponding second weight of each dimensional information of resource；
6th determination unit, the first exposure probability and first weight for being obtained based on second acquisition unit, Yi Ji
Second exposure of the corresponding browsing resource to be detected of each dimensional information for the browsing resource to be detected that two acquiring units obtain is general
Rate and the second weight determine the target light exposure probability that the browsing resource to be detected is really checked.
10. exposure Probability Detection device according to claim 9, which is characterized in that described before second acquisition unit
Third determining module further include:
Third acquiring unit exposes probability and the first weight of sample for obtaining the corresponding sample first of sample browsing resource；
Adjustment unit, for exposing multiplying for probability by default weight corresponding with the first exposure probability and described first
The sample first that long-pending and third acquiring unit obtains exposes the product of probability and the first weight of the sample, adjusts described pre-
If weight；
7th determination unit, for the product up to default weight adjusted and the first exposure probability, with the sample
Difference between first exposure probability and the product of the first weight of the sample is less than default adjustment threshold value, determines that this is adjusted
Default weight is the first weight of the first exposure probability.
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Application publication date: 20190906 |