CN113723996A - Outdoor advertisement accurate planning method, device, equipment and storage medium - Google Patents
Outdoor advertisement accurate planning method, device, equipment and storage medium Download PDFInfo
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Abstract
The invention discloses a method, a device, equipment and a storage medium for accurately planning outdoor advertisements, wherein the business circle range of an area to be planned is identified by acquiring big data information of the area to be planned; acquiring regulation and control information of the place where the building in the business district is located to obtain an advertisement place where the business district is allowed to set advertisements; establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot; and determining the advertisement plot for setting the outdoor advertisement and the setting strength thereof according to the vitality of the advertisement plot. The advertisement plot set by the outdoor advertisement is accurately identified, the conversion value of the advertisement plot is analyzed according to the vitality of the advertisement plot, and the high-conversion-value advertisement layout is realized.
Description
Technical Field
The invention relates to the technical field of intelligent billboards, in particular to an outdoor advertisement accurate planning method, device, equipment and storage medium.
Background
The advertising board is an important technical means for promoting information, and is generally arranged in a place with more urban pedestrian volume and good sight range on the premise of meeting planning requirements for realizing better information promotion effect.
Disclosure of Invention
The embodiment of the invention provides an outdoor advertisement accurate planning method, device, equipment and storage medium, solves the problem of difficult outdoor advertisement planning, and realizes advertisement planning with high conversion value.
An embodiment of the present invention provides an outdoor advertisement accurate planning method, including:
acquiring big data information of an area to be planned, and identifying a business circle range of the area to be planned;
acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements;
establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot;
and determining the advertisement plot planned by the advertisement and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade.
Preferably, the big data information comprises municipal planning information, retail catering consumption vitality and urban public traffic line network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
Preferably, the obtaining of the regulatory information of the business district scope to obtain the advertisement parcel in which the business district scope allows to set the advertisement specifically includes:
acquiring regulation and control information in each business district range in the area to be planned, wherein the regulation and control information comprises advertisement plots planned in the business district range and occupied advertisement plots;
thereby obtaining an advertisement parcel allowing the advertisement to be set.
Preferably, the establishing of the advertisement conversion value model calculates the vitality of each advertisement parcel, specifically including;
establishing an advertisement conversion value model F (N) ═ 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y 6;
calculating the vitality of each advertisement plot according to the advertisement conversion value model;
y1 is human mouth density, y2 is human stream density, y3 is sight density, sight density is advertising plot quantity in the preset range of the place, y4 is traffic stream density, y5 is building economic value, building economic value is average price of commodity room unit area/average rent of shop unit area in the preset range of advertising plot place, y6 is house economic value, the house economic value is average house price of commodity room in the preset range of advertising plot place.
Further, the method further comprises: and correcting the sight line density in the advertisement conversion value model through street view technology.
The method for determining the advertisement plot of the advertisement plan and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade comprises the following steps:
dividing the vitality of the advertisement plot into three vitality grades, wherein the three vitality grades respectively correspond to three planning strengths: optimizing, strictly controlling and prohibiting setting;
and determining the advertisement plot of the advertisement plan and the planning strength of each advertisement plot according to the vitality of each advertisement plot.
The embodiment of the invention also provides an outdoor advertisement accurate planning device, which comprises: the system comprises a business district identification module, an advertisement plot acquisition module, an advertisement model module and an advertisement planning module;
the business circle identification module is used for acquiring big data information of the area to be planned and identifying the business circle range of the area to be planned;
the advertisement plot acquisition module is used for acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowed to set advertisements;
the advertisement model module is used for establishing an advertisement conversion value model and calculating the vitality of each advertisement plot;
and the advertisement planning module is used for determining the advertisement plot of the advertisement planning and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade.
As a preferable mode, the big data information comprises municipal planning information, retail catering consumption vitality and an urban public traffic line network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
As a preferred mode, the advertisement parcel acquisition module is specifically configured to:
acquiring regulation and control information in each business district range in the area to be planned, wherein the regulation and control information comprises advertisement plots planned in the business district range and occupied advertisement plots;
thereby obtaining an advertisement parcel allowing the advertisement to be set.
As a preferred mode, the advertisement model module is specifically configured to: establishing an advertisement conversion value model F (N) ═ 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y6；
Calculating the vitality of each advertisement plot according to the advertisement conversion value model;
wherein, y1Is population density, y2Is the density of human flow, y3Is the sight line density which is the number of the advertisement land blocks in the preset range of the location, y4As density of traffic, y5Is the building economic value which is the average price of the unit area of the commodity house/the average rent of the unit area of the shop within the preset range of the location of the advertising plot, y6Is the housing economic value which is the average second-hand house in the preset range of the place of the advertising plotAnd (4) the price.
Further, as a preferred mode, the apparatus further includes a modification module:
the correction module is used for correcting the sight line density in the advertisement conversion value model through a street view technology.
As a preferred mode, the advertisement planning module is specifically configured to:
dividing the vitality of the advertisement plot into three vitality grades, wherein the three vitality grades respectively correspond to three planning strengths: optimizing, strictly controlling and prohibiting setting;
and determining the advertisement plot of the advertisement plan and the planning strength of each advertisement plot according to the vitality of each advertisement plot.
Another embodiment of the present invention provides a computer-readable storage medium, where the computer-readable storage medium includes a stored computer program, where when the computer program runs, the apparatus where the computer-readable storage medium is located is controlled to execute the outdoor advertisement accurate planning method according to the above-mentioned embodiment of the present invention.
Another embodiment of the present invention provides a terminal device, which includes a processor, a memory, and a computer program stored in the memory and configured to be executed by the processor, and when the processor executes the computer program, the processor implements the outdoor advertisement accurate planning method according to the above embodiment of the present invention.
According to the method, the device, the equipment and the storage medium for accurately planning the outdoor advertisement, provided by the embodiment of the invention, the business circle range of the area to be planned is identified by acquiring the big data information of the area to be planned; acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements; establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot; and determining the advertisement plot and the planning strength of the advertisement plan according to the vitality of the advertisement plot. The advertisement plot set by the outdoor advertisement is accurately identified, the conversion value of the advertisement plot is analyzed according to the vitality of the advertisement plot, and the high-conversion-value advertisement layout is realized.
Drawings
Fig. 1 is a schematic flow chart of an outdoor advertisement precise planning method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an outdoor advertisement precise planning apparatus according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a terminal device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
An embodiment of the present invention provides an accurate outdoor advertisement planning method, and referring to fig. 1, the method is a schematic flow chart of the accurate outdoor advertisement planning method provided by the embodiment of the present invention, and the method includes steps S1 to S4:
s1, acquiring big data information of the area to be planned, and identifying a business circle range of the area to be planned;
s2, acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowed to set advertisements;
s3, establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot;
and S4, determining the advertisement plot planned by the advertisement and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity level.
When the embodiment is implemented specifically, big data information of an area to be planned is obtained, and a business district range with high economic activity of the area to be planned is identified by using the big data and the existing city plan, so that outdoor advertisements are distributed in a centralized business district;
acquiring regulation and control information of the business district range, and acquiring an advertisement plot of the business district range, which is allowed to set advertisements, according to advertisement setting requirements in the business district range to form an advertisement plot layout basic space;
establishing an advertisement conversion value model, calculating the vitality of each advertisement plot, identifying commercial vitality and dividing advertisement grades; and determining the space position of the advertisement plot with high vitality as the space position of the advertisement plan according to the vitality of the advertisement plot.
According to the outdoor advertisement accurate planning method provided by the embodiment of the invention, the business circle range of the area to be planned is identified by acquiring the big data information of the area to be planned; acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements; establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot; and determining the advertisement plot of the advertisement plan according to the vitality of the advertisement plot. The advertisement plot set by the outdoor advertisement is accurately identified, the conversion value of the advertisement plot is analyzed according to the vitality of the advertisement plot, and the high-conversion-value advertisement layout is realized.
In another embodiment provided by the invention, the big data information comprises municipal planning information, retail catering consumption vitality and urban public traffic route network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
When the embodiment is implemented specifically, the city planning information, the retail catering consumption activity and the urban public transport lines of the area to be planned are analyzed by acquiring the big data information, and the urban business district with high retail catering consumption activity and dense urban public transport line network is identified as the area attribute of the advertisement area to be planned.
In another embodiment provided by the present invention, step S2 specifically includes:
acquiring regulation and control information in each business district range in the area to be planned, wherein the regulation and control information comprises advertisement plots planned in the business district range and occupied advertisement plots;
thereby obtaining an advertisement parcel allowing the advertisement to be set.
In another embodiment provided by the present invention, step S3 specifically includes:
establishing an advertisement conversion value model F (N) ═ 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y6；
Calculating the vitality of each advertisement plot according to the advertisement conversion value model;
wherein, y1Is population density, y2Is the density of human flow, y3The line-of-sight density is the number of the advertisement plots within a preset range of the locations of the advertisement plots, y4As density of traffic, y5Is the building economic value which is the average price of the unit area of the commodity house/the average rent of the unit area of the shop within the preset range of the location of the advertising plot, y6The advertisement land block is a building economic value which is an average second-hand house price within a preset range of the advertisement land block location.
When the embodiment is implemented specifically, acquiring population density, people flow density, sight line density, traffic flow density, building economic value and housing economic value of the area where each advertisement plot is located;
the population density can be counted by the mobile equipment to obtain an average population density in a preset area around each advertisement plot, the preset area can be set as the center of the plot of each advertisement plot, and the constant population density in an area of 1 square kilometer around the plot is constant;
the people flow density can be counted by mobile equipment according to the number of times of flowing population in a preset area around each advertisement plot, and the preset area can be set as an area with the plot of each advertisement plot as a center and the periphery of the area of 1 square kilometer;
the sight line density can count the number of advertisement plots in a preset area around each advertisement plot, and the advertisement plots comprise the number of merchants and the number of advertisements in the preset area;
the traffic density can be obtained by counting the number of vehicles flowing in the road near each advertisement plot per day;
the building economic value is the average price per unit area of a commodity house/the average rent per unit area of a shop within a preset range of the location of the advertising plot;
the housing economic value is the average second-hand house price within a preset range of the location of the advertising plot.
And converting the value model F (N) to 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y6(ii) a And calculating the vitality of each advertisement plot.
Selecting advertisement plots with high vitality to plan advertisements according to the calculated vitality of each advertisement plot;
in another embodiment provided by the present invention, the method further comprises: and correcting the sight line density in the advertisement conversion value model through street view technology.
When the embodiment is implemented specifically, the actual street view near the advertisement parcel is obtained through the street view technology, and the data with larger error in the sight line density is corrected through the actual street view, so that the accuracy of advertisement planning is improved.
And (4) counting the actual sight line density of the advertisement plot through the actual street view, and correcting the sight line density.
In another embodiment provided by the present invention, the step S4 specifically includes: dividing the vitality of the advertisement plot into three vitality grades, wherein the three vitality grades respectively correspond to three planning strengths: optimizing, strictly controlling and prohibiting setting;
and determining the advertisement plot of the advertisement plan and the planning strength of each advertisement plot according to the vitality of each advertisement plot.
In the specific implementation of this embodiment, each index of the advertisement conversion value model is scored for 1-5 points according to 5 points of index values, and the like, and is substituted into an advertisement conversion value model formula, so as to calculate the vitality value of each advertisement parcel, according to the calculation result of vitality, the vitality values are divided into three vitality levels, the setting of specific vitality levels is set according to different urban areas/different advertisement types, for example, in a main urban area, an advertisement parcel with vitality score of more than 3.5 points is divided into an optimization level, an advertisement parcel with vitality score of 2-3.5 points is divided into a strict control level, and an advertisement parcel with vitality score of less than 2 is divided into a forbidden level; each level is respectively corresponding to an optimization area, a strict control area and a forbidden area of the outdoor advertisement setting control area. An optimization area: the method is characterized in that the method is an area which is used for providing economic development of a service key commercial activity area, meets the propaganda and display requirements of commercial activities and allows diversified outdoor advertising facilities to be arranged, the outdoor advertising area attached to buildings in a main urban area of outdoor advertising capacity intensity accounts for less than or equal to 50% of the projection area of the vertical face of the building, the outdoor advertising area attached to the buildings in a peripheral urban area accounts for less than or equal to 40% of the projection area of the vertical face of the building, and the projection type advertisements and invisible LED facilities are excluded; the height of the outdoor advertising position is set to be not more than 50 meters from the ground parallel to the upper edge of the outdoor advertising (comprising the advertising board and the structure) of the outer wall, not more than 24 meters from the ground perpendicular to the upper edge of the outdoor advertising (comprising the advertising board and the structure) of the outer wall, and the outdoor advertising position is not limited by projection type advertising and invisible type LED facilities. A tight control area: the method is characterized in that the method is an area which serves the propaganda and display requirements of general commercial activity areas, ensures that the arrangement of outdoor advertisements does not influence and obstruct the normal work and life of the public, and allows the outdoor advertising facilities to be arranged moderately. The outdoor advertising capacity intensity is set to make the outdoor advertising area attached to the building occupy less than or equal to 35% of the projection area of the vertical face of the building, the outdoor advertising position height is set to make the upper edge of the outdoor advertising (including the advertising board and the structure) attached to the building not exceed 24 m from the ground, and projection type advertisements and invisible LED facilities are excluded. Forbidding to set the area: the provision of outdoor advertising facilities is prohibited in principle.
And fine management is realized through planning intensity levels, so that the conversion value of the advertisement plot of the advertisement plan is improved, and meanwhile, the urban advertisement management is performed finely, and the disorder of the urban advertisement management is avoided.
According to the outdoor advertisement accurate planning method provided by the embodiment of the invention, the business circle range of the area to be planned is identified by acquiring the big data information of the area to be planned; acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements; establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot; and determining the advertisement plot of the advertisement plan according to the vitality of the advertisement plot. The advertisement plot set by the outdoor advertisement is accurately identified, the conversion value of the advertisement plot is analyzed according to the vitality of the advertisement plot, and the high-conversion-value advertisement layout is realized.
The embodiment of the invention also provides an outdoor advertisement accurate planning device, which comprises: the system comprises a business district identification module, an advertisement plot acquisition module, an advertisement model module and an advertisement planning module;
the business circle identification module is used for acquiring big data information of the area to be planned and identifying the business circle range of the area to be planned;
the advertisement plot acquisition module is used for acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowed to set advertisements;
the advertisement model module is used for establishing an advertisement conversion value model and calculating the vitality of each advertisement plot;
and the advertisement planning module is used for determining the advertisement plot of the advertisement planning and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade.
In another embodiment provided by the present invention, the big data information includes municipal planning information, retail catering consumption vitality and urban public traffic route network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
In another embodiment of the present invention, the advertisement parcel acquisition module is specifically configured to:
acquiring regulation and control information in each business district range in the area to be planned, wherein the regulation and control information comprises advertisement plots planned in the business district range and occupied advertisement plots;
thereby obtaining an advertisement parcel allowing the advertisement to be set.
As a preferred mode, the advertisement model module is specifically configured to: establishing an advertisement conversion value model F (N) ═ 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y6；
Calculating the vitality of each advertisement plot according to the advertisement conversion value model;
wherein, y1Is population density, y2Is the density of human flow, y3Is the sight line density which is the number of the advertisement land blocks in the preset range of the location, y4As density of traffic, y5Is the building economic value which is the average price of the unit area of the commodity house/the average rent of the unit area of the shop within the preset range of the location of the advertising plot, y6The advertisement land block is a building economic value which is an average second-hand house price within a preset range of the advertisement land block location.
In another embodiment provided by the present invention, the apparatus further comprises a modification module:
the correction module is used for correcting the sight line density in the advertisement conversion value model through a street view technology.
In another embodiment provided by the present invention, the advertisement planning module is specifically configured to:
dividing the vitality of the advertisement plot into three vitality grades, wherein the three vitality grades respectively correspond to three planning strengths: optimizing, strictly controlling and prohibiting setting;
and determining the advertisement plot of the advertisement plan and the planning strength of each advertisement plot according to the vitality of each advertisement plot.
Fig. 3 is a schematic structural diagram of a terminal device according to an embodiment of the present invention. The terminal device of this embodiment includes: a processor, a memory, and a computer program, such as an outdoor advertising precision program, stored in the memory and executable on the processor. The processor realizes the steps in the outdoor advertisement precise planning program method embodiment when executing the computer program; alternatively, the processor implements the functions of the modules/units in the above device embodiments when executing the computer program.
Illustratively, the computer program may be partitioned into one or more modules/units that are stored in the memory and executed by the processor to implement the invention. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used for describing the execution process of the computer program in the terminal device. For example, the computer program may be divided into a business district identification module, an advertisement parcel acquisition module, an advertisement model module, and an advertisement planning module, and specific functions of each module are not described herein.
The terminal device can be a desktop computer, a notebook, a palm computer, a cloud server and other computing devices. The terminal device may include, but is not limited to, a processor, a memory. It will be appreciated by those skilled in the art that the schematic diagram is merely an example of a terminal device and does not constitute a limitation of a terminal device, and may include more or less components than those shown, or combine certain components, or different components, for example, the terminal device may also include input output devices, network access devices, buses, etc.
The processor may be a Central Processing Unit (CPU), other general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components, etc. The general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like, which is the control center of the terminal device and connects the various parts of the whole terminal device using various interfaces and lines.
The memory may be used for storing the computer programs and/or modules, and the processor may implement various functions of the terminal device by executing or executing the computer programs and/or modules stored in the memory and calling data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) card, a flash memory card (FlashCard), at least one disk storage device, a flash memory device, or other volatile solid state storage device.
Wherein, the terminal device integrated module/unit can be stored in a computer readable storage medium if it is implemented in the form of software functional unit and sold or used as a stand-alone product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer memory, Read-only memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
According to the method, the device, the equipment and the storage medium for accurately planning the outdoor advertisement, the business circle range of the area to be planned is identified by acquiring the big data information of the area to be planned; acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements; establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot; and determining the advertisement plot and the planning intensity of the advertisement plan according to the vitality of the advertisement plot. The advertisement plot set by the outdoor advertisement is accurately identified, the conversion value of the advertisement plot is analyzed according to the vitality of the advertisement plot, and the high-conversion-value advertisement layout is realized.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention.
Claims (10)
1. An outdoor advertisement accurate planning method is characterized by comprising the following steps:
acquiring big data information of an area to be planned, and identifying a business circle range of the area to be planned;
acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowing to set advertisements;
establishing an advertisement conversion value model, and calculating the vitality of each advertisement plot;
and determining the advertisement plot planned by the advertisement and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade.
2. The outdoor advertisement precise planning method according to claim 1, wherein the big data information comprises municipal planning information, retail catering consumption vitality and urban public traffic route network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
3. The outdoor advertisement accurate planning method according to claim 1, wherein the obtaining of the regulatory information of the business district scope to obtain the advertisement parcel of the business district scope for which the advertisement is allowed to be set specifically comprises:
acquiring regulation and control information in each business district range in the area to be planned, wherein the regulation and control information comprises advertisement plots planned in the business district range and occupied advertisement plots;
thereby obtaining an advertisement parcel allowing the advertisement to be set.
4. The method for accurately planning an outdoor advertisement according to claim 1, wherein the establishing of an advertisement conversion value model and the calculating of the vitality of each advertisement plot specifically comprise;
establishing an advertisement conversion value model F (N) ═ 0.2y1+0.25y2+0.1y3+0.1y4+0.15y5+0.2y6；
Calculating the activity degree F (N) of each advertisement plot according to the advertisement conversion value model;
wherein, y1Is population density, y2Is the density of human flow, y3Is the sight line density which is the number of the advertisement land blocks in the preset range of the location, y4As density of traffic, y5Is the building economic value which is the average price of the unit area of the commodity house/the average rent of the unit area of the shop within the preset range of the location of the advertising plot, y6The advertisement land block is a building economic value which is an average second-hand house price within a preset range of the advertisement land block location.
5. The method for accurate outdoor advertising planning according to claim 4, wherein the method further comprises: and correcting the sight line density in the advertisement conversion value model through street view technology.
6. The method for accurately planning an outdoor advertisement according to claim 1, wherein the determining of the advertisement plot and the planning strength of the advertisement plot according to the activity level of the advertisement plot and the preset activity level specifically comprises:
dividing the vitality of the advertisement plot into three vitality grades, wherein the three vitality grades respectively correspond to three planning strengths: optimizing, strictly controlling and prohibiting setting;
and determining the advertisement plot of the advertisement plan and the planning strength of each advertisement plot according to the vitality of each advertisement plot.
7. An outdoor advertisement accurate planning device, characterized in that, the device includes: the system comprises a business district identification module, an advertisement plot acquisition module, an advertisement model module and an advertisement planning module;
the business circle identification module is used for acquiring big data information of the area to be planned and identifying the business circle range of the area to be planned;
the advertisement plot acquisition module is used for acquiring regulation and control information of the business district range to obtain an advertisement plot of the business district range allowed to set advertisements;
the advertisement model module is used for establishing an advertisement conversion value model and calculating the vitality of each advertisement plot;
and the advertisement planning module is used for determining the advertisement plot of the advertisement planning and the planning strength of the advertisement plot according to the activity degree of the advertisement plot and the preset activity grade.
8. The outdoor advertisement precise planning device of claim 7, wherein the big data information comprises municipal planning information, retail catering consumption vitality and urban public traffic route network of the area to be planned;
the municipal planning information includes: and (4) controlling and regulating land attributes and city function partitioning.
9. A terminal device, comprising a processor, a memory and a computer program stored in the memory and configured to be executed by the processor, wherein the processor executes the computer program to implement the outdoor advertisement precise planning method according to any one of claims 1 to 5.
10. A computer-readable storage medium, comprising a stored computer program, wherein when the computer program runs, the computer-readable storage medium controls an apparatus to execute the outdoor advertisement precise planning method according to any one of claims 1 to 5.
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| CN109670860A (en) * | 2018-11-27 | 2019-04-23 | 平安科技（深圳）有限公司 | Advertisement placement method, device, electronic equipment and computer readable storage medium |
| CN110288395A (en) * | 2019-06-20 | 2019-09-27 | 卓尔智联(武汉)研究院有限公司 | Outdoor advertising position Valuation Method, electronic equipment and storage medium |
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