CN109544211A - A kind of efficient innovative marketing system of one yard of an object - Google Patents
A kind of efficient innovative marketing system of one yard of an object Download PDFInfo
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- CN109544211A CN109544211A CN201811250165.9A CN201811250165A CN109544211A CN 109544211 A CN109544211 A CN 109544211A CN 201811250165 A CN201811250165 A CN 201811250165A CN 109544211 A CN109544211 A CN 109544211A
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- output end
- input terminal
- electrically connected
- yard
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
Abstract
The invention discloses a kind of efficient innovative marketing systems of one yard of an object, including innovative marketing system, the innovative marketing system includes two-dimensional bar, the output end of the two-dimensional bar and the input end signal of Response Code scan module connect, the output end of the Response Code scan module is electrically connected with the input terminal of user information acquisition module, the output end of the user information acquisition module is electrically connected with the input terminal of central processing unit, the two-way electrical connection data memory module of the central processing unit and information contrast module.One yard of one object efficient innovative marketing system, by the two dimensional code novel marketing scheme that one yard of an object is arranged, realize the purpose swept more one yard, promoted more one yard, using carrying out close association by the way of combining under line on line, to improve the viscosity of user, by the marketing model of diversification, the enthusiasm of user has been transferred significantly, improves the participation of user.
Description
Technical field
The present invention relates to product marketing promotional technique fields, the specially a kind of efficient innovative marketing system of one yard of an object.
Background technique
Marketing refers to that enterprise finds or excavate quasi- consumer demand, construction and itself product form from whole atmosphere
Construction go to promote and sell product, mainly deep-cut the intension of product, suit quasi- consumer demand, to make consumer deep
Carve the process for understanding the product and then buying.
It markets currently, the marketing methods of mainstream still rely on to launch advertisement or do movable mode, there are also enterprises
Industry is marketed by means of currently a popular two dimensional code barcode scanning activity, and sales publicity activity is carried out using two dimensional code as medium, but
It is that current two dimensional code is essentially all disposably, the two dimensional code on each product can only substantially be swept once, so significantly
Sense of participation is reduced, and current two dimensional code barcode scanning activity is also only limited to get reward, can not bring flow to enterprise, from
And greatly reduce marketing effectiveness.
Summary of the invention
(1) the technical issues of solving
In view of the deficiencies of the prior art, the present invention provides a kind of efficient innovative marketing systems of one yard of an object, solve existing
The poor problem of some two dimensional code marketing effectiveness.
(2) technical solution
To achieve the above object, the invention provides the following technical scheme: a kind of efficient innovative marketing system of one yard of an object, packet
Innovative marketing system is included, the innovative marketing system includes two-dimensional bar, the output end and two dimensional code of the two-dimensional bar
The input end signal of scan module connects, the output end of the Response Code scan module and the input terminal of user information acquisition module
Electrical connection, the output end of the user information acquisition module are electrically connected with the input terminal of central processing unit, the central processing unit
Two-way electrical connection data memory module and information contrast module, the output end and public platform pushing module of the central processing unit
Input terminal electrical connection, the output end of the public platform pushing module is electrically connected with the input terminal that public platform pays close attention to module, described
The output end of public platform concern module is electrically connected with the input terminal of cash bonuses module and two dimensional code sharing module respectively, described
The output end of two dimensional code sharing module is electrically connected with the input terminal of the first feedback module and the second feedback module respectively, and described
The output end of one feedback module is electrically connected with the input terminal of winning probability module, and the winning probability module includes small probability module
And maximum probability module, the output end of the winning probability module are electrically connected with the input terminal for module of drawing a lottery again, described second
The output end of feedback module is electrically connected with the input terminal of central processing unit, the output end of the central processing unit and counting module
Input terminal electrical connection, the output end of the counting module are electrically connected with the input terminal for the module that ceases to be in force automatically, the mould that ceases to be in force automatically
The output end of block and the input end signal of two-dimensional bar connect.
Preferably, the information contrast module includes the first contrast module and the second contrast module.
Preferably, the module of prize drawing again include cash prize drawing module, integral prize drawing module, prize drawing module in kind and
Discount coupon prize drawing module.
Preferably, the user information acquisition module includes WeChat ID acquisition module and geographical location acquisition module.
Preferably, the output end of the central processing unit is electrically connected with the input terminal of fixed point activity pushing module, described fixed
The output end of the movable pushing module of point is electrically connected with the input terminal for module of drawing a lottery under line.
Preferably, the output end of the central processing unit is electrically connected with the input terminal of exclusive movable pushing module, described special
The output end of category activity pushing module is electrically connected with the input terminal of exclusive prize drawing module.
(3) beneficial effect
The present invention provides a kind of efficient innovative marketing systems of one yard of an object.Have it is following the utility model has the advantages that
(1), one yard of an object efficient innovative marketing system, by the way that the two dimensional code novel marketing scheme of one yard of an object is arranged,
The purpose swept more one yard, promoted more one yard is realized, using carrying out close association by the way of combining under line on line, to improve use
The viscosity at family has transferred the enthusiasm of user by the marketing model of diversification significantly, improves the participation of user, each
It is all pasted with two dimensional code in the outer packing of product, after user buys the product, by barcode scanning, carries out sweepstake, and enterprises end
By obtaining some basic documents, such as WeChat ID, geographic area of user etc. in the barcode scanning behavior of user, and these are counted
It is saved according to being uploaded in data memory module, for the user of barcode scanning for the first time, it is micro- that system directly pushes its to these users
Believe public platform, so that the product etc. of itself is publicized, it, can be straight by entering wechat public platform for the user of first barcode scanning
The reward of cash red packet is obtained to obtain, this measure kills two birds with one stone for enterprise and user；And the two dimensional code has repeatability
Barcode scanning function, this relatives and friends for allowing for user can be rewarded by barcode scanning, improve the participation and heat of user
Feelings are conducive to products propaganda, and for the user for having paid attention to enterprise's public platform, also bigger reward mechanism,
The mechanism is also the big channel that further propaganda function is obtained as enterprise, and user is after paying close attention to public platform for the first time, such as
The wechat public platform is shared with relatives and friends by fruit, oneself can also be rewarded, relatives and friends after paying close attention to public platform,
It can equally be rewarded, in this way, which enterprise can not only by means of the spontaneous publicity behavior of user by the mechanism
It is preferably promoted for product, while also reducing the cost of marketing of enterprise.
(2), one yard of an object efficient innovative marketing system, by the marketing methods of setting area, for different regions
Different marketing methods are carried out, so that cost of marketing be greatly saved, accomplishes the purpose precisely controlled, avoided risk, passes through letter
Breath contrast module can distinguish the region of user, facilitate enterprise and carry out personalized promotion behavior for different zones,
For example, for itself biggish region of product popularity, it is possible to reduce reward investment, and city lesser for some popularity
City, to obtain more user resources, to increase the popularity in the city of product, is led to by increasing reward investment
Reasonable utilization resource is crossed, cost of marketing is saved, accomplishes precisely to control, is lived additionally by the below-the-line promotion of holding periodically pinpointed
It is dynamic, to further reinforce the effect of publicity.
Detailed description of the invention
Fig. 1 is structure of block diagram schematic diagram of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, the present invention provides a kind of technical solution: a kind of efficient innovative marketing system of one yard of an object, including wound
New marketing system, the innovative marketing system includes two-dimensional bar, the output end and two-dimensional code scanning of the two-dimensional bar
The input end signal of module connects, and the input terminal of the output end and user information acquisition module of the Response Code scan module is electrically connected
It connects, user information acquisition module includes WeChat ID acquisition module and geographical location acquisition module, passes through WeChat ID acquisition module
And geographical location acquisition module obtain user WeChat ID and geographic location, the user information acquisition module it is defeated
Outlet is electrically connected with the input terminal of central processing unit, the two-way electrical connection data memory module of the central processing unit and information pair
Than module, information contrast module includes the first contrast module and the second contrast module, passes through the first contrast module and second
Contrast module judge respectively user whether be new user, user geographical location, be pasted with two in the outer packing of each product
Code is tieed up, and the two dimensional code has the function of repeatable barcode scanning, this relatives and friends for allowing for user can obtain by barcode scanning
It must reward, improve the participation and enthusiasm of user, be conducive to products propaganda, after user buys the product, by barcode scanning, carry out
Sweepstake, and enterprises end is by obtaining some basic documents of user, such as WeChat ID, geography in the barcode scanning behavior of user
Region etc., and these data are uploaded in data memory module and are saved, the output end of the central processing unit and the public
The input terminal electrical connection of number pushing module, central processing unit push the wechat public of oneself by public platform pushing module to user
Number, the public platform that module pays close attention to enterprise is paid close attention to by public platform, reward is then obtained by cash bonuses module, user passes through two
The public platform that code sharing module shares enterprise is tieed up, for mature area, system automatically selects small probability module, subsequently into again
Prize drawing module is drawn a lottery, and opposite, little for popularity city, system automatically selects maximum probability module, draws a lottery again
There are four types of award method, respectively cash, integral, material object and discount coupons also to subtract to not only enrich reward type for module
The output end of the cost of marketing of Shao Liao enterprise, the public platform pushing module is electrically connected with the input terminal of public platform concern module,
The output end of the public platform concern module is electrically connected with the input terminal of cash bonuses module and two dimensional code sharing module respectively,
For the user of barcode scanning for the first time, system directly pushes its wechat public platform to these users, so that the product etc. of itself is publicized, it is right
For the user of first barcode scanning, by that can directly obtain the reward of cash red packet into wechat public platform, this measure is for enterprise
And for user, kill two birds with one stone；The output end of the two dimensional code sharing module is anti-with the first feedback module and second respectively
The input terminal electrical connection of module is presented, the output end of first feedback module is electrically connected with the input terminal of winning probability module, institute
Stating winning probability module includes small probability module and maximum probability module, the output end of the winning probability module with draw a lottery again
The input terminal of module is electrically connected, module of drawing a lottery again include cash prize drawing module, integral prize drawing module, prize drawing module in kind and
Discount coupon prize drawing module, and for the user for having paid attention to enterprise's public platform, there are also bigger reward mechanism, the machines
System is also the big channel that further propaganda function is obtained as enterprise, and user is after paying close attention to public platform for the first time, if will
The wechat public platform is shared with relatives and friends, oneself can also be rewarded, and relatives and friends are after paying close attention to public platform, equally
It can be rewarded, in this way, which enterprise can not only be more preferable by means of the spontaneous publicity behavior of user by the mechanism
It is that product is promoted, while also reducing the cost of marketing of enterprise, the output end and centre of second feedback module
The input terminal electrical connection of device is managed, the output end of the central processing unit is electrically connected with the input terminal of counting module, the count module
The output end of block is electrically connected with the input terminal for the module that ceases to be in force automatically, the output end of the module that ceases to be in force automatically and two-dimensional bar
Input end signal connection, in order to prevent the phenomenon that two-dimensional code scanning is spread unchecked, the scanning times of the two dimensional code can be set on one
Limit carries out writing scan number by counting module, when reaching the upper limit value, by driving the module that ceases to be in force automatically, makes two dimension
Bar code failure, there is no scanning functions, and the region of user can be distinguished by information contrast module, facilitate enterprise for not
Personalized promotion behavior is carried out with region, for example, for itself biggish region of product popularity, it is possible to reduce reward
Investment, and city lesser for some popularity, by increasing reward investment, so that more user resources are obtained, thus
The popularity in the city for increasing product saves cost of marketing, accomplishes precisely to control by reasonable utilization resource, center
The output end of processor is electrically connected with the input terminal of fixed point activity pushing module, the output end of the fixed point activity pushing module with
The input terminal electrical connection for module of drawing a lottery under line, specifies designated area marketing mode under the line of shops, is obtained by system
User's geographical location information pushes marketing activity message to these information, allows these users to go to shops's activity, and pass through
Module of drawing a lottery under line is drawn a lottery, and the output end of central processing unit is electrically connected with the input terminal of exclusive movable pushing module, described
The output end of exclusive activity pushing module is electrically connected with the input terminal of exclusive prize drawing module, for red-letter day or night shopping peak
Phase can hold advertising campaign under line, and draw a lottery, and below-the-line promotion activity be held additionally by what is periodically pinpointed, thus into one
Reinforcement the effect of publicity of step.
In use, by barcode scanning, sweepstake is carried out after user buys the product, and enterprises end passes through sweeping in user
Code behavior, obtains some basic documents, such as WeChat ID, geographic area of user etc., and these data are uploaded to data and are deposited
It is saved in storage module, for the user of barcode scanning for the first time, system directly pushes its wechat public platform to these users, to declare
The product etc. for passing itself, for the user of first barcode scanning, by the way that cash red packet can be directly obtained into wechat public platform
Reward, this measure kill two birds with one stone for enterprise and user；And the two dimensional code has the function of repeatable barcode scanning, this is just
So that the relatives and friends of user can be rewarded by barcode scanning, the participation and enthusiasm of user are improved, product is conducive to
Publicity, and for the user for having paid attention to enterprise's public platform, there are also bigger reward mechanisms, which is also conduct
Enterprise obtains a big channel of further propaganda function, and user is after paying close attention to public platform for the first time, if by the wechat public
Number relatives and friends are shared with, oneself can also be rewarded, and relatives and friends can equally be encouraged after paying close attention to public platform
Encourage, in this way, enterprise is by the mechanism, by means of the spontaneous publicity behavior of user, can not only preferably for product into
Row is promoted, while also reducing the cost of marketing of enterprise, and the region of user can be distinguished by information contrast module, facilitates enterprise
Industry carries out personalized promotion behavior for different zones, can be with for example, for itself biggish region of product popularity
Reward is reduced to put into, and city lesser for some popularity, by increasing reward investment, to obtain more user's moneys
To increase the popularity in the city of product, by reasonable utilization resource, cost of marketing is saved, accomplishes precisely to slap in source
Control holds below-the-line promotion activity additionally by what is periodically pinpointed, to further reinforce the effect of publicity.
In conclusion one yard of an object efficient innovative marketing system, by the two dimensional code novel marketing that one yard of an object is arranged
Scheme, realize swept one yard more, the purpose of rush more than one yard, using carrying out close association by the way of combining under line on line, thus
The viscosity for improving user has transferred the enthusiasm of user by the marketing model of diversification significantly, improves the participation of user
Degree, by the marketing methods of setting area, different marketing methods is carried out for different regions, so that marketing be greatly saved
Cost accomplishes the purpose precisely controlled, avoided risk.
It should be noted that the electric elements occurred in this article are electrically connected with extraneous main controller and 220V alternating current, and
And main controller can play the conventionally known equipment of control, herein, such as first and second or the like pass for computer etc.
It is that term is only used to distinguish one entity or operation from another entity or operation, and not necessarily requires or secretly
Show that there are any actual relationship or orders between these entities or operation.Moreover, the terms "include", "comprise" or
Any other variant thereof is intended to cover non-exclusive inclusion so that include the process, methods of a series of elements, article or
Person's equipment not only includes those elements, but also including other elements that are not explicitly listed, or further includes for this mistake
Journey, method, article or the intrinsic element of equipment.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (6)
1. a kind of efficient innovative marketing system of one yard of an object, including innovative marketing system, it is characterised in that: the innovative marketing system
System includes two-dimensional bar, and the output end of the two-dimensional bar and the input end signal of Response Code scan module connect, described
The output end of Response Code scan module is electrically connected with the input terminal of user information acquisition module, the user information acquisition module
Output end is electrically connected with the input terminal of central processing unit, the two-way electrical connection data memory module of the central processing unit and information
The output end of contrast module, the central processing unit is electrically connected with the input terminal of public platform pushing module, the public platform push
The output end of module is electrically connected with the input terminal of public platform concern module, and it is respectively and existing that the public platform pays close attention to the output end of module
The electrical connection of the input terminal of golden reward module and two dimensional code sharing module, the output end of the two dimensional code sharing module is respectively with the
The electrical connection of the input terminal of one feedback module and the second feedback module, the output end and winning probability mould of first feedback module
The input terminal of block is electrically connected, and the winning probability module includes small probability module and maximum probability module, the winning probability mould
The output end of block is electrically connected with the input terminal for module of drawing a lottery again, the output end of second feedback module and central processing unit
Input terminal electrical connection, the output end of the central processing unit is electrically connected with the input terminal of counting module, the counting module it is defeated
Outlet is electrically connected with the input terminal for the module that ceases to be in force automatically, the output end of the module that ceases to be in force automatically and the input terminal of two-dimensional bar
Signal connection.
2. one yard of an a kind of object efficient innovative marketing system according to claim 1, it is characterised in that: the information comparison
Module includes the first contrast module and the second contrast module.
3. one yard of an a kind of object efficient innovative marketing system according to claim 1, it is characterised in that: described to draw a lottery again
Module includes cash prize drawing module, integral prize drawing module, prize drawing module in kind and discount coupon prize drawing module.
4. one yard of an a kind of object efficient innovative marketing system according to claim 1, it is characterised in that: the user information
Acquisition module includes WeChat ID acquisition module and geographical location acquisition module.
5. one yard of an a kind of object efficient innovative marketing system according to claim 1, it is characterised in that: the central processing
The output end of device is electrically connected with the input terminal of fixed point activity pushing module, under the output end and line of the fixed point activity pushing module
The input terminal electrical connection for module of drawing a lottery.
6. one yard of an a kind of object efficient innovative marketing system according to claim 1, it is characterised in that: the central processing
The output end of device be electrically connected with the input terminal of exclusive movable pushing module, the output end of the exclusive activity pushing module with it is exclusive
The input terminal electrical connection for module of drawing a lottery.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811250165.9A CN109544211A (en) | 2018-10-25 | 2018-10-25 | A kind of efficient innovative marketing system of one yard of an object |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201811250165.9A CN109544211A (en) | 2018-10-25 | 2018-10-25 | A kind of efficient innovative marketing system of one yard of an object |
Publications (1)
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| CN109544211A true CN109544211A (en) | 2019-03-29 |
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ID=65844890
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201811250165.9A Pending CN109544211A (en) | 2018-10-25 | 2018-10-25 | A kind of efficient innovative marketing system of one yard of an object |
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| CN116567701A (en) * | 2023-07-11 | 2023-08-08 | 长沙市希尚网络科技有限公司 | WiFi product performance testing device |
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Application publication date: 20190329 |