CN110634032A - Big data intelligent operation system - Google Patents
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Abstract
The invention discloses a big data intelligent operation system which comprises a system editor, a merchant system, a point merchant, a receipt-free system, a red packet system, a system operation fund, a customer data analysis module, a directional rebate module and a sharing module. The operation system sorts the consumed customers through the system and sends the red packet to the customers, so that the conversion rate of the customers is improved; the operation system divides the preferential amount set by the merchant into a plurality of parts by reasonably distributing the preferential amount of the merchant, feeds the preferential amount to the consumer who has the consumption behavior at regular time and in a quantitative manner according to a certain rule, promotes the consumer to have the repeated purchase behavior, strengthens the contact among the consumer, the merchant and the potential merchant, ensures that the demands of the consumer are met more easily, and the merchant finds and retains the customers of the merchant more easily, thereby promoting the consumption.
Description
Technical Field
The invention relates to a big data intelligent operation system, in particular to a big data intelligent operation system.
Background
Consumption is an essential link in daily life of people, merchants can put forward various preferential activities in order to obtain customers in daily consumption scenes, but single consumption is only promoted, unexpected commercial effects are not generated in long term, the fundamental reason is that interaction between the customers and the merchants and even potential merchants cannot be well done, a strong connection relation is not established, the connection between the customers and the merchants is faded in long term, and consumption behaviors do not occur any more.
The existing entity merchant has the following defects in operation: the human flow is large, but the customer conversion rate is low; the marketing cost is high, but the marketing effect is poor; the client bargaining phenomenon is common, but the requirement of seeking low price by the client cannot be met; the repurchase rate of customers is low; the mode of visiting the client is single and the effect is poor; the operation effect is greatly limited by the operation place.
Disclosure of Invention
The invention aims to provide a big data intelligent operation system, which sequences consumed customers through the system and sends red packets to the customers, so that the conversion rate of the customers is improved; by generating advertisements while sending the red packet, the marketing cost is reduced, the marketing effect is improved, the re-purchasing rate of the client is improved, the traditional call short message return visit is replaced, and the return visit effect is improved; after sorting, the customers who consume before continuously charge the red envelope within the effective time, thereby meeting the bargaining requirements of the customers, reducing the bargaining phenomenon of the customers and meeting the low-price seeking requirements of the customers; the operation system divides the preferential amount set by the merchant into a plurality of parts by reasonably distributing the preferential amount of the merchant, feeds the preferential amount to the consumer who has the consumption behavior at regular time and in a quantitative manner according to a certain rule, promotes the consumer to have the repeated purchase behavior, strengthens the contact among the consumer, the merchant and the potential merchant, ensures that the demands of the consumer are met more easily, and the merchant finds and retains the customers of the merchant more easily, thereby promoting the consumption.
The purpose of the invention can be realized by the following technical scheme:
the operation system comprises a system editor, a merchant system, a point merchant, a receipt-free system, a red packet system, a system operation fund, a customer data analysis module and a directional rebate module.
The merchant system includes a merchant interface, a receive identifier, a storage, a controller, a generator, a transmitter, an offer module, a merchant editor, a payment link, and a points storage module.
The system editor is used for editing system announcements and issuing system preference schemes, the system editor sends edited information to the receiving identifier, when the receiving identifier identifies that the content sent by the system editor is a system preference scheme, the preference scheme is sent to the storage through the receiving identifier, and meanwhile merchant announcements and preference schemes edited by merchants through the merchant editor are stored in the storage.
The merchant invokes the offer scheme and the merchant advertisement from the storage to the merchant interface via the controller.
The customer scans a system code scanning end displayed by a merchant through a system APP, enters a system to check advertisements and preferential schemes displayed on a merchant interface through paying attention to a system public number, selects the preferential schemes through a generator, randomly numbers the customer who selects the preferential schemes, receives the preferential schemes selected by the customer through a receiving identifier, transmits the preferential schemes and the numbers selected by the customer to the merchant interface and a customer interface through a transmitter, pays through a payment link in the customer interface, and records the information of the customer through a customer data analysis module.
The merchant sets the proportion of the benefit offering through the benefit offering module, after the customer pays in the system, the amount of the benefit offering enters the merchant module, and the amount of the benefit offering enters the operation fund of the operation system.
The directional interest returning module comprises an in-time interest returning module and a periodic interest returning module, the in-time interest returning module is used for setting a discount fund, the periodic interest returning module is used for setting an interest returning proportion and an interest returning period, after the customer pays the consumption amount, the operation system extracts the discount fund from the amount of the interest, returns the customer in time, returns the interest to the customer according to the set interest returning proportion and the interest returning period, and sends out advertisements.
The order exempting system comprises an order exempting editor, a random extractor, a derivation module and a sending module.
The system edits the number of the exemptions of the merchant through the exemption editor, extracts the number produced in the generator through the random extractor, transmits the number of the exemptions to the merchant and the customer through the transmitter, derives the customer data in the customer data analysis module through the derivation module, and returns the amount paid by the customer to the balance of the customer through the transmission module according to the derived customer data.
The red packet system comprises a numbering device, a red packet editor and a red packet transmitter.
The effective time of consumption is set in the numbering device, the customers are in the sequence within the effective time, the customers do not receive the system red packet in the sequence if the effective time is exceeded, and the starting time of the effective time is the consumption time of the merchant.
The red packet system numbers and sorts the customers consumed by the same merchant according to the consumption sequence through a numbering device, the number of people in each row is set in a red packet editor, another row is arranged after the number of people in each row is full, the people are sequentially sorted from left to right, the amount of the red packets is edited through the red packet editor, and after the customers in the back of each row consume, the system sends the red packets to the customers who consume in the front of the row through a red packet sender after receiving the offer of the merchant.
And if the customer does not consume at the merchant within the effective time, canceling the sequencing and the sending of the subsequent system red packet of the merchant to the customer, continuously consuming the customer, refreshing the effective time once more consumption, and reordering.
The sharing module comprises a sharing link and a sharing red envelope, after the customers receive the red envelope and the advertisement of the merchant, the customers share the sharing link through the communication software, the merchant sends the sharing red envelope again, and each customer sharing the sharing link can receive the sharing red envelope of the merchant.
The customer data analysis module stores consumption record information of customers, and regularly pushes merchant advertisements and merchant red parcels related to the customer consumption field according to the consumption rules and the consumption field of the customers.
Further, the operation system comprises two or more merchant systems, and each merchant module operates independently.
Further, the operation fund is used for system operation, payment without orders and red packet sending.
Further, when the receiving identifier identifies that the content sent by the system editor is a system announcement, the system announcement is issued on the merchant interface through the receiving identifier.
Further, the merchant obtains the offer points, the points are stored in the point storage module, and the merchant exchanges commodities in the point store through the offer points.
Further, the system sends merchant advertisements in the store while sending out the red envelope.
Furthermore, the red packet system numbers the merchants according to the sequence of consumption of the same customer in different merchants through the numbering device, and the system sends the red packet to the merchants consumed before according to the offer of the merchants consumed after.
The invention has the beneficial effects that:
1. the operation system sorts the consumed customers through the system and sends the red packet to the customers, so that the conversion rate of the customers is improved;
2. the operation system of the invention reduces the marketing cost, improves the marketing effect, improves the re-purchase rate of the client, replaces the traditional telephone short message return visit and improves the return visit effect by sending the red packet and simultaneously generating the advertisement;
3. the operation system of the invention is sorted by the system, the customers who consume before continuously charge the red envelope within the effective time, thereby meeting the bargaining requirement of the customers, reducing the bargaining phenomenon of the customers and meeting the requirement of the customers for seeking low price;
4. the operation system of the invention divides the preferential amount set by the merchant into a plurality of parts by reasonably distributing the preferential amount of the merchant, feeds back the preferential amount to the consumer who has the consumption behavior at regular time and quantity according to a certain rule, promotes the consumer to have the repeated purchase behavior, strengthens the relation among the consumer, the merchant and the potential merchant, ensures that the demands of the consumer are easier to meet, and the merchant is easier to find and retain the own customers, thereby promoting the consumption.
Drawings
The invention will be further described with reference to the accompanying drawings.
FIG. 1 is a flow diagram of a portion of an operating system of the present invention;
FIG. 2 is a flow diagram of a portion of an operating system of the present invention;
FIG. 3 is a flow chart of a portion of an operating system of the present invention;
FIG. 4 is a flow chart of a portion of an operating system of the present invention;
FIG. 5 is a flow chart of a portion of an operating system of the present invention;
FIG. 6 is a flow chart of a portion of an operating system of the present invention;
fig. 7 is a partial flow chart of the operating system of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The operation system comprises a system editor, a merchant system, a point merchant, a receipt-free system, a red packet system, a system operation fund, a customer data analysis module and a directional rebate module.
The operation system comprises a plurality of merchant systems, each merchant module operates independently, and each merchant system comprises a merchant interface, a receiving identifier, a storage, a controller, a generator, a transmitter, a yield module, a merchant editor, a payment link and a point storage module.
The system editor is used for editing the system bulletin and issuing the system preferential scheme, the system editor sends the edited information to the receiving identifier, the receiving identifier identifies whether the content sent by the system editor is the system bulletin or the system preferential scheme, the system bulletin is issued on a merchant interface through the receiving identifier, the preferential scheme is sent into the storage through the receiving identifier, and meanwhile, the merchant bulletin and the preferential scheme edited by the merchant through the merchant editor are stored in the storage.
The merchant invokes the offer scheme and the merchant advertisement from the storage to the merchant interface via the controller.
The customer scans a system code scanning end displayed by a merchant through a system APP, enters a system to check advertisements and preferential schemes displayed by a merchant interface through paying attention to a system public number, selects the preferential schemes through a generator, randomly numbers the customer who selects the preferential schemes, receives the preferential schemes selected by the customer through a receiving identifier, transmits the preferential schemes and the numbers selected by the customer to the merchant interface and a customer interface through a transmitter, pays through a payment link in the customer interface, and records the information of the customer through a customer data analysis module.
The merchant sets the proportion of the interest offering through the interest offering module, after the customer pays in the system, the amount of the offered interest enters the merchant module, the amount of the offered interest enters the operation fund of the operation system, the operation fund is used for system operation, bill-free payment, red packet sending and the like, meanwhile, the merchant obtains the interest offering score, the score is stored in the score storage module, and the merchant exchanges commodities in the score shop through the interest offering score.
The directional interest returning module comprises an in-time interest returning module and a periodic interest returning module, the in-time interest returning module is used for setting a discount, the periodic interest returning module is used for setting an interest returning proportion and an interest returning period, after the customer pays the consumption amount, the operation system extracts the discount from the amount of the interest, returns the customer in time, returns the interest to the customer according to the set interest returning proportion and the interest returning period, and sends out advertisements.
The order exempting system comprises an order exempting editor, a random extractor, a exporting module and a sending module.
The system edits the number of the exemptions of the merchant through the exemption editor, extracts the number produced in the generator through the random extractor, transmits the number of the exemptions to the merchant and the customer through the transmitter, derives the customer data in the customer data analysis module through the derivation module, and returns the amount paid by the customer to the customer balance through the transmission module according to the derived customer data, wherein the amount is capable of being withdrawn and consumed.
The red packet system comprises a numbering device, a red packet editor and a red packet transmitter.
The effective time of consumption is set in the numbering device, the customers are in the sequencing within the effective time, the customers do not receive the system red packet in the sequencing if the effective time is exceeded, and the starting time of the effective time is the consumption time of the merchant.
The red packet system numbers and sorts the customers consumed by the same merchant according to the consumption sequence through the numbering device, the number of people in each row is arranged in the red packet editor, another row is arranged after the number of people in each row is full, the people are sequentially sorted from left to right, the amount of the red packet is edited through the red packet editor, and after the customers behind each line consume, the system sends the red packet to the customers who consume in front in the line through the red packet sender after receiving the offer of the merchant.
The red packet system numbers the merchants according to the sequence of consumption of the same customer in different merchants through the numbering device, and the system sends the red packet to the merchants consumed before according to the offer of the merchants consumed after.
If the customer does not consume at the merchant within the effective time, the ordering and the subsequent system red packet of the merchant are cancelled, and the customer who continuously consumes is arranged in the front of each row and continuously receives the system red packet.
And if the customer does not consume at the merchant within the effective time, canceling the sequencing and the sending of the subsequent system red packet of the merchant to the customer, continuously consuming the customer, refreshing the effective time once more consumption, and reordering.
The sharing module comprises a sharing link and a sharing red envelope, after the customers receive the red envelope and the advertisement of the merchant, the customers share the sharing link through the communication software, the merchant sends the sharing red envelope again, and each customer sharing the sharing link can receive the sharing red envelope of the merchant.
The customer data analysis module stores consumption record information of customers, and regularly pushes merchant advertisements and merchant red parcels related to the customer consumption field according to the consumption rules and the consumption field of the customers.
Example 1
The method comprises the steps that a system editor edits a discount scheme A1, a discount scheme A2 and a system announcement B1, the content of a system editor identified by a recognizer system is received, the system announcement B1 is announced on a merchant interface by the receiving recognizer, the discount scheme A1 and the discount scheme A2 are sent into a storage, a restaurant A edits merchant advertisements B2, the discount scheme A3 and the discount scheme A4 through the merchant editor, the restaurant A calls the discount scheme A1 and the discount scheme A3 from the storage through a controller to serve as the discount for a customer on the same day, and calls the merchant advertisements in the storage to be published on the merchant interface.
The restaurant A sets the discount fund to be 20% of the offer in the qualitative return module, sets the return period to be 50 days, and sets the return proportion to be 2% of the offer.
The client C1 scans the system code scanning end of the restaurant A through the system APP, pays attention to the public number, and enters the system to check the advertisement and preferential scheme of the restaurant A.
Customer C1 selects preferential plan A1 through the generator, the generator randomly numbers customer C1 and preferential plan A1, the number of C1 is 10, random numbers are carried out on each customer entering restaurant A, the numbers are not repeated, the restaurant A receives the preferential plan A1 selected by customer C1 through the receiving identifier, the number 10 and the preferential plan A1 selected by the customer are transmitted to the merchant interface and the customer interface through the transmitter, the customer pays through the payment link in the customer interface, and the payment mode is selected: WeChat/Payment treasure/customer balance/bank card, customer C1 pays 1000 yuan through WeChat, and the operation system records the information of customer C1 through a customer data analysis module.
The restaurant A sets the interest offering proportion in the interest offering module, the interest offering proportion is 10%, after a client C1 pays 1000 yuan, the restaurant A obtains the turnover of 900 yuan, the operation fund obtains 100 yuan, and the restaurant A obtains 100 points.
The system returns the customer C1 discount fund 20 yuan in time, every 50 days, the system sends 2 yuan red packets and merchant advertisements to the customer C1, the customer C1 shares the link of the system sending the advertisements and the red packets to the WeChat space to obtain the sharing red packets 2 yuan, C2, C3, C4 and C5 all share the link of the customer C1 in the respective space, and C2, C3, C4 and C5 all obtain the sharing red packets 2 yuan.
The exempt system sets the number of restaurant first exempts through the exempt editor, the number of the exempt is determined to be 5, the serial number produced in the generator is extracted through the random extractor, the extracted serial number is 4, 10, 12, 28 and 31, the transmitter transmits the exempt serial number to a merchant client corresponding to the serial number in the drawing, the client corresponding to the serial number in the drawing is derived from the client data analysis module, the amount of money consumed by the client corresponding to the serial number 4, 10, 12, 28 and 31 is returned to the system balance of the client, and the amount of money in the system balance can be used for next consumption and withdrawal.
Example 2
The effective time of consumption is set to be 60 days in the numbering device for the restaurant A, the customers who consume in the restaurant A are numbered and sorted through the numbering device, and the number of people in each row is set to be 5 in the red packet editor, which is as follows:
the numbers are the customers corresponding to the consumption sequence, and the money of the red envelope is edited by the red envelope editor to be 5 yuan.
After the consumption of the customers in the second column, the customers who consume in the front of the row of the customer all receive the red packet sent by the red packet sender, after the 21 st customer consumes, the 1 st, 6 th, 11 th and 16 th customers receive the red packet, the total amount of the red packet is 5 yuan, after the 18 th customer consumes, the 3 rd, 8 th and 13 th customers receive the red packet, the amount of the red packet is 5 yuan, and the red packet sender sends the red packet and simultaneously sends the advertisement of the restaurant A.
Wherein, the 12 th customer does not consume in the restaurant store A within 60 days, after the 22 th customer consumes, the system does not send the red packet to the 12 th customer interface any more, wherein, the 13 th customer consumes at least twice within 60 days, the ordering of the 13 th customer is not changed, and the subsequent red packet is continuously received.
Example 3
Customer C1 consumes in restaurant A, beauty shop B, leisure shop C, retail shop E, maintenance shop and hotel G in turn, and customer C1 sorts in each merchant system for effective time of 60 days to enjoy the benefits of red envelope of each merchant.
The red packet system numbers the merchants according to the sequence of consumption of the same customer in different merchants through the numbering device, and the system sends the red packet to the merchants consumed before according to the offer of the merchants consumed after.
The restaurant A, the beauty shop B, the leisure shop C, the retail shop E, the maintenance shop C and the hotel G are numbered as 1, 2, 3, 4, 5 and 6 in sequence, when a customer C1 pays 1000 in the retail shop E, the customer C1 pays by a payment treasure, the retail shop gives up 20%, the system receives 200-yuan of offer, the total red package amount is set to be 40 yuan, the previous restaurant A, the beauty shop B and the leisure shop C all receive the red packages of the system, the total red package amount is 40 yuan, if the consumption time of the customer C1 in the beauty shop B exceeds 60 days, the customer C1 does not participate in the red package activity, the restaurant A and the leisure shop C receive the red packages of the system, and the total red package amount is 40 yuan.
In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed.
Claims (7)
1. The big data intelligent operation system is characterized by comprising a system editor, a merchant system, a point merchant, a exempting system, a red packet system, a system operation fund, a customer data analysis module, a directional rebate module and a sharing module;
the merchant system comprises a merchant interface, a receiving identifier, a storage, a controller, a generator, a transmitter, an offer module, a merchant editor, a payment link and a point storage module;
the system editor is used for editing system announcements and issuing system preferential schemes, the system editor sends edited information to the receiving identifier, when the receiving identifier identifies that the content sent by the system editor is the system preferential scheme, the preferential scheme is sent to the storage through the receiving identifier, and meanwhile merchant announcements and preferential schemes edited by merchants through the merchant editor are stored in the storage;
the merchant calls the preferential scheme and the merchant advertisement from the storage to a merchant interface through the controller;
the customer scans a system code scanning end displayed by a merchant through a system APP, enters a system to check advertisements and preferential schemes displayed on a merchant interface through paying attention to a system public number, selects the preferential schemes through a generator, randomly numbers the customer who selects the preferential schemes, receives the preferential schemes selected by the customer through a receiving identifier, transmits the preferential schemes and the numbers selected by the customer to the merchant interface and the customer interface through a transmitter, pays through a payment link in the customer interface, and records the information of the customer through a customer data analysis module by an operation system;
the merchant sets the proportion of the benefit offering through the benefit offering module, after the customer pays in the system, the amount of the benefit offering enters the merchant module, and the amount of the benefit offering enters the operation fund of the operation system;
the directional rebate module comprises a timely rebate module and a periodic rebate module, the timely rebate module is used for setting a discount, the periodic rebate module is used for setting a rebate proportion and a rebate period, after a customer pays a consumption amount, an operation system extracts the discount from the amount of interest to be given back, the customer is returned in time, the customer is rebated according to the set rebate proportion and rebate period, and an advertisement is sent out at the same time;
the order-exempting system comprises an order-exempting editor, a random extractor, a derivation module and a sending module;
the system edits the number of the exemptions of a merchant through a exemption editor, extracts numbers produced in a generator through a random extractor, transmits the number of the exemptions to the merchant and a customer through a transmitter, exports customer data in a customer data analysis module through an export module, and returns the amount paid by the customer to the balance of the customer through a sending module according to the exported customer data;
the red packet system comprises a numbering device, a red packet editor and a red packet transmitter;
setting effective time of consumption in the numbering device, wherein customers are in the sequence within the effective time, and do not receive the system red packet in the sequence if the effective time is exceeded, and the starting time of the effective time is the consumption time of the merchant;
the red packet system numbers and sorts the customers consumed by the same merchant according to the consumption sequence through a numbering device, the number of people in each row is arranged in a red packet editor, the number of people in each row is arranged in another row after the number of people in each row is full, the people are sequentially sorted from left to right, the amount of the red packet is edited through the red packet editor, and after the customers behind each line consume, the system sends the red packet to the customers who consume in front in the line through a red packet sender after receiving the offer of the merchant;
if the customer does not consume at the merchant within the effective time, the sequencing and the subsequent system red packet of the merchant are cancelled to send the customer, the customer continuously consumes, the effective time is refreshed once more consumption, and the sequencing is carried out again;
the sharing module comprises a sharing link and a sharing red envelope, after receiving the red envelope and the advertisement of the merchant, the client carries out the sharing link through communication software, the merchant sends out the sharing red envelope again, and each client of the sharing link receives the sharing red envelope of the merchant;
the customer data analysis module stores consumption record information of customers, and regularly pushes merchant advertisements and merchant red parcels related to the customer consumption field according to the consumption rules and the consumption field of the customers.
2. The big data intelligent operation system according to claim 1, wherein the operation system comprises two or more merchant systems, and each merchant module operates independently.
3. The big data intelligent operation system according to claim 1, wherein when the receiving identifier identifies that the content sent by the system editor is a system announcement, the system announcement is issued on a merchant interface through the receiving identifier.
4. The big data intelligent operation system according to claim 1, wherein the operation fund is used for system operation, payment without orders and red packet transmission.
5. The big data intelligent operation system according to claim 1, wherein the merchant obtains the points of interest, the points are stored in the point storage module, and the merchant redeems the commodities in the point shop through the points of interest.
6. The big data intelligent operation system as claimed in claim 1, wherein the system sends merchant advertisement in storage at the same time of sending out red packet.
7. The big data intelligent operation system according to claim 1, wherein the red packet system numbers merchants according to the sequence of consumption of the same customer at different merchants through a numbering device, and the system sends a red packet to a merchant consumed before according to the offer of the merchant consumed after.
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| CN201910916658.XA CN110634032A (en) | 2019-09-26 | 2019-09-26 | Big data intelligent operation system |
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| CN201910916658.XA CN110634032A (en) | 2019-09-26 | 2019-09-26 | Big data intelligent operation system |
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Application publication date: 20191231 |