CN109447721A - A kind of road advertisement board advertisement accurately jettison system - Google Patents
A kind of road advertisement board advertisement accurately jettison system Download PDFInfo
- Publication number
- CN109447721A CN109447721A CN201811596575.9A CN201811596575A CN109447721A CN 109447721 A CN109447721 A CN 109447721A CN 201811596575 A CN201811596575 A CN 201811596575A CN 109447721 A CN109447721 A CN 109447721A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertising
- license plate
- vehicle
- identification
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000004458 analytical method Methods 0.000 claims abstract description 11
- 238000012216 screening Methods 0.000 claims abstract description 9
- 238000007405 data analysis Methods 0.000 claims abstract description 5
- 230000007812 deficiency Effects 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 238000000034 method Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of road advertisement board advertisement accurately jettison systems, it is by subordinate's module composition: Vehicle License Plate Recognition System, owner information obtain module, advertisement analysis system, advertising resource database, advertising display system, advertisement broadcasting screening system and constitute.The present invention obtains owner identity information and phone information using the license plate number of Vehicle License Plate Recognition System identification；It can be by vehicle and people, it is converted into the identification to people from the identification to vehicle, after getting the phone number of driver, number is sent to advertisement analysis system, using big data analysis platform, the nearest consumer record of the comprehensive analysis driver analyzes the commodity of driver's current focus；The commodity for being aware of concern again compare it with advertising resource database, choose interested Commdity advertisement to be played by advertising display system, on the one hand such advertisement improves client to the attention rate of advertisement, improve the practicability of billboard, on the other hand reduce corporate advertising cost, improve the business performance of enterprise.
Description
Technical field
The present invention relates to a kind of road advertisement board advertisement accurately jettison systems, belong to advertising sector big data application technology neck
Domain.
Background technique
With the development of national urbanization and the development of informationization, vacation trip or it is on and off duty go home, people are onboard
Time is much 1-2 hours average, finds its business opportunity to this numerous businessman, and many billboards, billboard are provided on highway
Also there is earliest single billboard to upgrade to electronic bill-board, but no matter with which kind of billboard, the content of advertisement is very single, needle
It is poor to property, so that the dispensing effect of advertisement is had a greatly reduced quality, businessman's desired effect is not achieved.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of road advertisement board advertisement accurately jettison systems, are the wide of businessman
It accuses to launch and good technical support is provided, it can be with overcome the deficiencies in the prior art.
The technical scheme is that a kind of road advertisement board advertisement accurately jettison system, it is by subordinate's module composition:
Vehicle License Plate Recognition System, vehicle license plate for identification, it obtains module with owner information and connect；
Owner information obtains module, by connecting with third party system, is obtained using the license plate number of Vehicle License Plate Recognition System identification
Owner identity information and phone information；It connect with Vehicle License Plate Recognition System and advertisement analysis system；
Advertisement analysis system, be big data analysis platform, by with network electric business platform, entity businessman consume registration platform and
Browser platform connection, analyzes the commodity of driver's current focus；
Advertising resource database: it for storing client's advertisement, is connect with advertising display system；
Advertising display system, for the broadcast of advertisement, and the statistics of corresponding advertising broadcast time.
Road advertisement board advertisement accurately jettison system above-mentioned is that it further includes that advertisement plays screening system, and advertisement plays
Screening system is compared one is car owner is paid close attention to commodity with advertising resource database, selects the advertisement of broadcasting；The second is needle
It is selected to different car owners it is multiple select play advertisement count, the highest broadcast advertisement of attention rate is selected, with advertisement
Database connection.
Road advertisement board advertisement accurately jettison system above-mentioned is to be equipped with the second camera shooting in the lower section of advertising display system
Head, whether second camera, which passes through advertisement for detecting vehicle, may be viewed by region.
Compared with the prior art, the present invention cross be equipped with advertising display system road front end setting Vehicle License Plate Recognition System and
Owner information obtain module, owner information obtain module its by being connect with third party system, identified using Vehicle License Plate Recognition System
License plate number obtain owner identity information and phone information；It, thus can be by vehicle since the probability that the driver of vehicle replaces is not high
And people, it is converted into the identification to people from the identification to vehicle, after getting the phone number of driver, number is sent to advertisement
Analysis system, using big data analysis platform, it is recent that the nearest consumer record of the comprehensive analysis driver analyzes the driver
The commodity of concern；The commodity for being aware of concern again compare it with advertising resource database, choose interested Commdity advertisement by
Advertising display system plays, on the one hand such advertisement improves client to the attention rate of advertisement, improves the practicability of billboard,
On the other hand reduce corporate advertising cost, improve the business performance of enterprise.Advertisement plays screening system, and advertisement plays screening
System is compared one is car owner is paid close attention to commodity with advertising resource database, selects the advertisement of broadcasting；The second is for not
With car owner it is selected it is multiple select play advertisement count, the highest broadcast advertisement of attention rate is selected, with ad data
Library connection.
It is equipped with second camera in the lower section of advertising display system, is used to be judged as when the advertisement of the displaying vehicle to cut
It changes.
Detailed description of the invention
Fig. 1 is schematic diagram of the invention.
Specific embodiment
The technical solution of the patent is explained in further detail With reference to embodiment.
Referring to Fig. 1, road advertisement board advertisement accurately jettison system is by subordinate's module composition:
Vehicle License Plate Recognition System, vehicle license plate for identification, it obtains module with owner information and connect；
Owner information obtains module, by connecting with third party system, is obtained using the license plate number of Vehicle License Plate Recognition System identification
Owner identity information and phone information；It connect with Vehicle License Plate Recognition System and advertisement analysis system；
Advertisement analysis system, be big data analysis platform, by with network electric business platform, entity businessman consume registration platform and
Browser platform connection, analyzes the commodity of driver's current focus；
Advertising resource database: it for storing client's advertisement, is connect with advertising display system；
Advertising display system, for the broadcast of advertisement, and the statistics of corresponding advertising broadcast time.
Advertisement plays screening system, and advertisement plays screening system one is car owner is paid close attention to commodity and advertising resource database
It is compared, selects the advertisement of broadcasting；The second is for different car owners it is selected it is multiple select play advertisement count, select
The highest broadcast advertisement of attention rate out, connect with advertising database.It can simply be seen as multiple car owners, select common concern
Commodity broadcasted.
It is equipped with second camera in the lower section of advertising display system, second camera is for detecting whether vehicle passes through advertisement
It may be viewed by region.When playing Current ad, whether second camera detection advertisement reciever vehicle, which alreadys exceed, plays boundary
Limit is abandoned playing, continues to judge next advertisement if being more than, and so on.
If after the advertisement of front truck A finishes, rear car B, which is alreadyd exceed, plays boundary, then the advertisement for directly abandoning vehicle B is broadcast
It puts, then plays the advertisement of vehicle C.
Claims (2)
1. a kind of road advertisement board advertisement accurately jettison system, it is characterised in that: it is by subordinate's module composition:
Vehicle License Plate Recognition System, vehicle license plate for identification, it obtains module with owner information and connect；
Owner information obtains module, by connecting with third party system, is obtained using the license plate number of Vehicle License Plate Recognition System identification
Owner identity information and phone information；It connect with Vehicle License Plate Recognition System and advertisement analysis system；
Advertisement analysis system, be big data analysis platform, by with network electric business platform, entity businessman consume registration platform and
Browser platform connection, analyzes the commodity of driver's current focus；
Advertising resource database: it for storing client's advertisement, is connect with advertising display system；
Advertising display system, for the broadcast of advertisement, and the statistics of corresponding advertising broadcast time；
Advertisement plays screening system, and advertisement plays screening system one is car owner is paid close attention to commodity and the progress of advertising resource database
It compares, selects the advertisement of broadcasting；The second is for different car owners it is selected it is multiple select play advertisement count, select pass
The highest broadcast advertisement of note degree, connect with advertising database.
2. road advertisement board advertisement accurately jettison system according to claim 1, it is characterised in that: in advertising display system
Lower section be equipped with second camera, whether second camera, which passes through advertisement for detecting vehicle, may be viewed by region.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811596575.9A CN109447721A (en) | 2018-12-26 | 2018-12-26 | A kind of road advertisement board advertisement accurately jettison system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811596575.9A CN109447721A (en) | 2018-12-26 | 2018-12-26 | A kind of road advertisement board advertisement accurately jettison system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109447721A true CN109447721A (en) | 2019-03-08 |
Family
ID=65538110
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811596575.9A Pending CN109447721A (en) | 2018-12-26 | 2018-12-26 | A kind of road advertisement board advertisement accurately jettison system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109447721A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110619057A (en) * | 2019-08-01 | 2019-12-27 | 北京百度网讯科技有限公司 | Information pushing method, device and equipment based on vehicle |
| CN111695009A (en) * | 2019-03-11 | 2020-09-22 | 浙江莲荷科技有限公司 | Information display method and device |
| CN113077294A (en) * | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method and device based on rich media and storage medium |
| CN116110160A (en) * | 2022-07-01 | 2023-05-12 | 合肥澎润数据科技有限公司 | Commercial property asset management system based on big data and monitoring equipment thereof |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN105282573A (en) * | 2014-07-24 | 2016-01-27 | 腾讯科技（北京）有限公司 | Embedded information processing method, client side and server |
| CN107230111A (en) * | 2017-07-07 | 2017-10-03 | 鲍桂乾 | Car clothing advertisement putting car owner's management system |
| WO2018018274A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus |
| CN108805616A (en) * | 2018-05-28 | 2018-11-13 | 深圳拍物联科技有限公司 | A kind of put-on method and system of vehicle advertisement |
-
2018
- 2018-12-26 CN CN201811596575.9A patent/CN109447721A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN105282573A (en) * | 2014-07-24 | 2016-01-27 | 腾讯科技（北京）有限公司 | Embedded information processing method, client side and server |
| WO2018018274A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus |
| CN107230111A (en) * | 2017-07-07 | 2017-10-03 | 鲍桂乾 | Car clothing advertisement putting car owner's management system |
| CN108805616A (en) * | 2018-05-28 | 2018-11-13 | 深圳拍物联科技有限公司 | A kind of put-on method and system of vehicle advertisement |
Non-Patent Citations (2)
| Title |
|---|
| 洪伟铭;: "网络广告播放系统的设计", 电脑知识与技术(学术交流), no. 05 * |
| 王国才: "零售营销", vol. 1, 南开大学出版社, pages: 376 * |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111695009A (en) * | 2019-03-11 | 2020-09-22 | 浙江莲荷科技有限公司 | Information display method and device |
| CN110619057A (en) * | 2019-08-01 | 2019-12-27 | 北京百度网讯科技有限公司 | Information pushing method, device and equipment based on vehicle |
| CN113077294A (en) * | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method and device based on rich media and storage medium |
| CN116110160A (en) * | 2022-07-01 | 2023-05-12 | 合肥澎润数据科技有限公司 | Commercial property asset management system based on big data and monitoring equipment thereof |
| CN116110160B (en) * | 2022-07-01 | 2024-06-04 | 合肥澎润数据科技有限公司 | Commercial property asset management system based on big data and monitoring equipment thereof |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109447721A (en) | A kind of road advertisement board advertisement accurately jettison system | |
| US20190222885A1 (en) | Apparatus and method for delivering advertisement content to connected vehicles | |
| US20100107189A1 (en) | Barcode advertising | |
| MX2011001959A (en) | Supplemental information delivery. | |
| CN104637330B (en) | The anti-hypervelocity method of vehicle mounted guidance communication system based on video Quick Response Code | |
| KR20170030661A (en) | System and method for obtaining revenue through the display of hyper-relevant advertising on moving objects | |
| US20070253350A1 (en) | Method and Process for Electronically Posting Bulletin Board Messages | |
| SG178266A1 (en) | Supplemental media delivery | |
| US20070118860A1 (en) | Video advertising delivery system | |
| US20100318261A1 (en) | Vehicle-mounted device, roadside apparatus, control method and program | |
| KR102239439B1 (en) | Apparatus for providing transportation passengers customized digital signage systems | |
| CN108596670A (en) | Advertisement sending method, apparatus and system | |
| CN102117587A (en) | System for processing multimedia information | |
| CN115907860A (en) | Playing method and playing device for vehicle-mounted advertisement, electronic equipment and storage medium | |
| CN109583947A (en) | Information orients put-on method, terminal and server | |
| Siegert | Self promotion: Pole position in media brand management | |
| CN112396461A (en) | Vehicle-mounted video advertisement management system based on big data | |
| CN201207705Y (en) | System for inserting multimedia information into stream media | |
| CN110009413B (en) | Speed-based vehicle-mounted advertising screen control method, device, equipment and system | |
| JP2021512438A (en) | Devices and methods for delivering advertising content to connected vehicles | |
| CN109688439A (en) | Playback method, electronic device and storage medium | |
| US20100319228A1 (en) | Device and method for selling a property | |
| US20090183207A1 (en) | Integrated Content User Interface For A Portable Media Player | |
| Gurumoorthy | A study about out of home advertising | |
| CN110708575B (en) | Peripheral resource pushing system and method for IPTV enterprise users |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190308 |