CN108805616A - A kind of put-on method and system of vehicle advertisement - Google Patents
A kind of put-on method and system of vehicle advertisement Download PDFInfo
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- CN108805616A CN108805616A CN201810525538.2A CN201810525538A CN108805616A CN 108805616 A CN108805616 A CN 108805616A CN 201810525538 A CN201810525538 A CN 201810525538A CN 108805616 A CN108805616 A CN 108805616A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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Abstract
The invention discloses a kind of put-on methods and system of vehicle advertisement, and described method includes following steps：The vehicle relevant information of vehicle feature recognition device extraction is received, the vehicle relevant information includes：Car plate, vehicle model and logo；Obtain the scene where vehicle, the consumption information with the matched car owner of the car plate is determined according to the car plate, consumption information according to the scene, vehicle relevant information and car owner carries out intelligence computation and obtains advertisement dispensing content, and advertisement dispensing content, which is sent to advertisement display, to be shown.Technical solution provided by the present application has the advantages that user experience is high.
Description
Technical field
The present invention relates to the communications field more particularly to a kind of put-on methods and equipment of vehicle advertisement.
Background technology
As domestic car ownership is skyrocketed through, also gradually grow up around the relevant service industry situation of vehicle, such as
Carwash, parking, car detailing maintenance, oiling etc..Each vehicle service location is excellent to car owner's progress advertisement marketing
Scene.Generally all it can carry out relevant advertising, such as barrier gate advertising, metope advertisement etc. by the way of billboard
Deng；Billboard content cures, and accurately ad content cannot be presented in conjunction with scene, for different car owners；Lack letter simultaneously
Breath feedback, it is difficult to quantify marketing effectiveness, therefore is currently in the state of gradually atrophy, so the dispensing of existing vehicle advertisement is not
Precisely, user experience is low.
Invention content
The purpose of the present invention is to provide a kind of put-on methods and system of vehicle advertisement, mainly solve prior art vehicle
Not accurate, the problem of influencing user experience, is launched in advertisement.
In a first aspect, the present invention provides a kind of put-on method of vehicle advertisement, described method includes following steps：
The vehicle relevant information of vehicle feature recognition device extraction is received, the vehicle relevant information includes：Car plate, vehicle model
And logo；
The scene where vehicle is obtained, the consumption information with the matched car owner of the car plate is determined according to the car plate, according to
Intelligence computation, which is carried out, according to the consumption information of the scene, vehicle relevant information and car owner obtains advertisement dispensing content, it will be described wide
Announcement dispensing content is sent to advertisement display and shows.
Optionally, the maintenance activity and the relevant Quick Response Code of the activity that content includes vehicle are launched in such as advertisement, described
Method further includes：
The Quick Response Code, which is scanned, by car owner gets the quantity of discount coupon come turn of advertisement dispensing content described in statistical analysis
Rate.
Optionally, the consumption information progress intelligence computation according to the scene, vehicle relevant information and car owner obtains
Advertisement is launched content and is specifically included：
The consumption information input artificial intelligence model of the scene, vehicle relevant information and car owner is executed into multilayer forward direction fortune
Calculation obtains forward operation as a result, determining that content is launched in the advertisement according to the forward operation result.
Second aspect provides a kind of Internet of Things accurate advertisement system, the system comprises：It is vehicle specific identification device, wireless
Internet of Things control terminal, Cloud Server and advertisement display；The wireless Internet of Things control terminal is connect with Cloud Server, the nothing
Line Internet of Things control terminal is connect with the advertisement display and vehicle specific identification device, wherein
Vehicle specific identification device, for extracting vehicle relevant information, the vehicle relevant information includes：Car plate, vehicle model and
Logo；
Wireless Internet of Things control terminal, for forwarding data；
The Cloud Server determines matched with the car plate for obtaining the scene where vehicle according to the car plate
The consumption information of car owner, the consumption information according to the scene, vehicle relevant information and car owner carry out intelligence computation and obtain advertisement
Content is launched, advertisement dispensing content is sent to the wireless Internet of Things control terminal；
The advertisement display, in showing that the advertisement of the wireless internet of things control terminal forwarding is launched
Hold.
Optionally, the wireless Internet of Things control terminal includes：Processor and transceiver, the transceiver include：It is wireless to receive
Send out device and wireline transceiver；
The wireless transceiver is connect with the Cloud Server, the wireline transceiver and the advertisement display and
The vehicle specific identification device connection.
Optionally, the vehicle specific identification device includes：Camera and AI intelligent chips；
The camera is used for the picture of collecting vehicle；
The AI intelligent chips, for extracting the vehicle relevant information in the picture by intelligent algorithm.
Optionally, the advertisement dispensing content includes：One in picture, video or audio or arbitrary combination.
Optionally, the Cloud Server further includes：The interface of third party software application；
The interface of the third party software application, for supporting third party software to extend, the third party software includes：Extensively
It accuses conversion rate analysis software or advertisement bidding launches software.
The third aspect provides a kind of computer readable storage medium, computer journey of the storage for electronic data interchange
Sequence, wherein the computer program makes computer execute the method that first aspect provides.
Fourth aspect, provides a kind of computer program product, and the computer program product includes storing computer journey
The non-transient computer readable storage medium of sequence, the computer program are operable to that computer is made to execute first aspect offer
Method.
Using the Internet of Things accurate advertisement apparatus and method for for vehicle service scenarios of the present invention, may be implemented wide to vehicle
The accurate dispensing accused can significantly improve the validity and commercial value of advertisement in vehicle service associated scenario.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is some embodiments of the invention, general for this field
For logical technical staff, without creative efforts, other drawings may also be obtained based on these drawings.
Fig. 1 is a kind of structure chart of Internet of Things accurate advertisement system provided by the present application；
Fig. 2 is a kind of flow chart of vehicle advertisement placement method provided by the present application.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of not making the creative labor
Embodiment shall fall within the protection scope of the present invention.
Term " first ", " second ", " third " in the description and claims of this application and the attached drawing and "
Four " etc. be for distinguishing different objects, rather than for describing particular order.In addition, term " comprising " and " having " and it
Any deformation, it is intended that cover and non-exclusive include.Such as it contains the process of series of steps or unit, method, be
The step of system, product or equipment are not limited to list or unit, but further include the steps that optionally not listing or list
Member, or further include optionally for the intrinsic other steps of these processes, method, product or equipment or unit.
In the description of the embodiment of the present invention, it is to be understood that the instructions such as term " thickness " " left side " " right side " "upper" "lower"
Orientation or positional relationship is to be based on the orientation or positional relationship shown in the drawings, and is merely for convenience of the description present invention and simplification is retouched
It states, rather than implies or device or element that instruction is signified must have a particular orientation, with specific azimuth configuration and operation,
Therefore it is not considered as limiting the invention.
Refering to fig. 1, as shown in Figure 1, a kind of Internet of Things accurate advertisement system for vehicle service scenarios provided by the invention,
Including：
Vehicle specific identification device 1, is used to detect and extract the relevant information of vehicle, and the relevant information of the vehicle includes but unlimited
In：Car plate, vehicle model, logo etc.；Special-purpose vehicle feature recognition camera is used in the present embodiment, can be carried out by intellectual analysis
The method of the identification of car plate, vehicle, logo, the intellectual analysis includes but not limited to：Neural network model recognition methods etc. is artificial
The mode of intelligent recognition algorithm identifies.
Wireless Internet of Things control terminal 2, according to the testing result of vehicle detection apparatus, wireless Internet of Things terminal is looked into Cloud Server
The authorization message of the vehicle is ask, Cloud Server returns to the judging result of the authorization message；If it is determined that being authorised vehicles, the roads Ze Dui
Brake gear sends clearance information.
Preferably, wireless Internet of Things control terminal 2 includes：
Main control module 21, for handling and scheduling information or data, it is preferred that main control module 21 can be microcontroller, example
Such as in one preferred embodiment of the application, which may be used ARM CPU, certainly in practical applications, can also
Using the MT family chips etc. of other chips, such as MTK.
Communication module 22, for being communicated with vehicle specific identification device, advertisement display, Cloud Server, it is preferred that communication
Mode can be serial ports, and wired network interface, WIFI, 3G, 4G, special-purpose radio-frequency or the new NR etc. that eats dishes without rice or wine, above-mentioned communication mode is only to lift
Example, in practical applications, can be replaced or combined to communication mode according to actual scene.
Preferably, in the optional scheme of the present embodiment one, wireless Internet of Things control terminal picks up spy by network interface communication link
Levy identification device, advertisement display；It is communicated to connect by 4G and Cloud Server.
Cloud Server 3, for storing ad content, and the most suitable dispensing content of administrative analysis.
Preferably, Cloud Server includes intellectual analysis engine, according to scene, vehicle feature relevant information, is calculated most suitable
Advertisement launch content；Preferably, Cloud Server includes the interface applied with third party software, is supported such as ad conversion rates point
The software extensions such as analysis, advertisement bidding dispensing.
Advertisement display 4, for playing relevant advertising information, which includes but not limited to：Picture regards
Frequently, voice etc..
Preferably, in the present embodiment, advertisement display passes through LED panel or touching display screen exhibiting pictures content.
Illustrate the implementation of system provided by the present application by taking the scene of gas station as an example below.
When vehicle enters oiling track, vehicle specific identification device automatically identifies vehicle correlated characteristic, the correlated characteristic
Including：Vehicle, car plate, logo, and correlated characteristic is sent to Cloud Server by wireless Internet of Things control terminal.
According to the place of the gas station, correlated characteristic, the use vehicle information etc. for being associated with car owner, comprehensive analysis goes out most Cloud Server
It is suitble to the advertisement played, is supported than certain shop security of such vehicle dynamic.
Also, in the advertisement, the relevant Quick Response Code of the activity can also be carried, car owner can get excellent by barcode scanning
Favour Securities, it is possible thereby to analyze the conversion ratio of advertisement dispensing.
Using the Internet of Things accurate advertisement apparatus and method for for vehicle service scenarios of the present invention, may be implemented wide to vehicle
The accurate dispensing accused can significantly improve the validity and commercial value of advertisement in vehicle service associated scenario.
Referring to Fig.2, Fig. 2 provides a kind of put-on method of vehicle advertisement, this method is realized by Cloud Server or cloud platform,
Described method includes following steps：
Step S201, the vehicle relevant information of vehicle feature recognition device extraction is received, the vehicle relevant information includes：Vehicle
Board, vehicle model and logo；
Step S202, the scene where vehicle is obtained, determines according to the car plate and disappears with the car plate matched car owner
Charge information, the consumption information according to the scene, vehicle relevant information and car owner carry out intelligence computation and obtain advertisement dispensing content,
Advertisement dispensing content is sent to advertisement display to show.
Optionally, the maintenance activity and the relevant Quick Response Code of the activity that content includes vehicle are launched in such as advertisement, described
Method further includes：
The Quick Response Code, which is scanned, by car owner gets the quantity of discount coupon come turn of advertisement dispensing content described in statistical analysis
Rate.
Optionally, the consumption information progress intelligence computation according to the scene, vehicle relevant information and car owner obtains
Advertisement is launched content and is specifically included：
The consumption information input artificial intelligence model of the scene, vehicle relevant information and car owner is executed into multilayer forward direction fortune
Calculation obtains forward operation as a result, determining that content is launched in the advertisement according to the forward operation result.
It is the embodiment of the embodiment of the present invention above, it is noted that those skilled in the art are come
It says, under the premise of not departing from principle of the embodiment of the present invention, several improvements and modifications can also be made, these improvements and modifications
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of put-on method of vehicle advertisement, which is characterized in that described method includes following steps：
The vehicle relevant information of vehicle feature recognition device extraction is received, the vehicle relevant information includes：Car plate, vehicle model and vehicle
Mark；
The scene where vehicle is obtained, the consumption information with the matched car owner of the car plate is determined according to the car plate, according to institute
The consumption information progress intelligence computation for stating scene, vehicle relevant information and car owner obtains advertisement dispensing content, and the advertisement is thrown
It puts content and is sent to advertisement display and show.
2. according to the method described in claim 1, it is characterized in that, as the maintenance activity that content includes vehicle is launched in the advertisement
With the relevant Quick Response Code of the activity, the method further includes：
The Quick Response Code, which is scanned, by car owner gets the quantity of discount coupon come the conversion ratio of advertisement dispensing content described in statistical analysis.
3. according to the method described in claim 1, it is characterized in that, described according to the scene, vehicle relevant information and car owner
Consumption information carry out intelligence computation obtain advertisement launch content specifically include：
The consumption information input artificial intelligence model of the scene, vehicle relevant information and car owner is executed multilayer forward operation to obtain
To forward operation as a result, determining that content is launched in the advertisement according to the forward operation result.
4. a kind of Internet of Things accurate advertisement system, which is characterized in that the system comprises：Vehicle specific identification device, wireless Internet of Things
Control terminal, Cloud Server and advertisement display；The wireless Internet of Things control terminal is connect with Cloud Server, the wireless object
Connection control terminal is connect with the advertisement display and vehicle specific identification device, wherein
Vehicle specific identification device, for extracting vehicle relevant information, the vehicle relevant information includes：Car plate, vehicle model and logo；
Wireless Internet of Things control terminal, for forwarding data；
The Cloud Server determines and the matched car owner of the car plate for obtaining the scene where vehicle according to the car plate
Consumption information, according to the scene, vehicle relevant information and car owner consumption information carry out intelligence computation obtain advertisement launch
Advertisement dispensing content is sent to the wireless Internet of Things control terminal by content；
The advertisement display, for showing that content is launched in the advertisement of the wireless internet of things control terminal forwarding.
5. system according to claim 4, which is characterized in that
The wireless Internet of Things control terminal includes：Processor and transceiver, the transceiver include：Wireless transceiver and wired receipts
Send out device；
The wireless transceiver is connect with the Cloud Server, the wireline transceiver and the advertisement display and described
Vehicle specific identification device connects.
6. system according to claim 4, which is characterized in that the vehicle specific identification device includes：Camera and AI
Intelligent chip；
The camera is used for the picture of collecting vehicle；
The AI intelligent chips, for extracting the vehicle relevant information in the picture by intelligent algorithm.
7. system according to claim 4, which is characterized in that
Content is launched in the advertisement：One in picture, video or audio or arbitrary combination.
8. system according to claim 4, which is characterized in that
The Cloud Server further includes：The interface of third party software application；
The interface of the third party software application, for supporting third party software to extend, the third party software includes：Advertisement turns
It changes rate analysis software or advertisement bidding launches software.
9. a kind of computer readable storage medium, which is characterized in that it stores the computer program for electronic data interchange,
In, the computer program makes computer execute method as described in any one of claims 1-3.
10. a kind of computer program product, which is characterized in that the computer program product includes storing computer program
Non-transient computer readable storage medium, the computer program are operable to that computer is made to execute such as claim 1-3
Method described in one.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810525538.2A CN108805616A (en) | 2018-05-28 | 2018-05-28 | A kind of put-on method and system of vehicle advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810525538.2A CN108805616A (en) | 2018-05-28 | 2018-05-28 | A kind of put-on method and system of vehicle advertisement |
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| CN108805616A true CN108805616A (en) | 2018-11-13 |
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| CN201810525538.2A Pending CN108805616A (en) | 2018-05-28 | 2018-05-28 | A kind of put-on method and system of vehicle advertisement |
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Cited By (7)
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| CN109447721A (en) * | 2018-12-26 | 2019-03-08 | 世纪恒通科技股份有限公司 | A kind of road advertisement board advertisement accurately jettison system |
| CN109840809A (en) * | 2019-03-12 | 2019-06-04 | 中国联合网络通信集团有限公司 | Advertisement placement method and device |
| CN109886754A (en) * | 2019-03-04 | 2019-06-14 | 上海碧虎网络科技有限公司 | The real time implementation intelligent advertisement put-on method and system with Car license recognition are reported based on license board information |
| CN110619057A (en) * | 2019-08-01 | 2019-12-27 | 北京百度网讯科技有限公司 | Information pushing method, device and equipment based on vehicle |
| CN112381573A (en) * | 2020-11-13 | 2021-02-19 | 广州通达汽车电气股份有限公司 | Advertisement service management system, method and device |
| CN113077294A (en) * | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method and device based on rich media and storage medium |
| CN117829917A (en) * | 2023-11-24 | 2024-04-05 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109447721A (en) * | 2018-12-26 | 2019-03-08 | 世纪恒通科技股份有限公司 | A kind of road advertisement board advertisement accurately jettison system |
| CN109886754A (en) * | 2019-03-04 | 2019-06-14 | 上海碧虎网络科技有限公司 | The real time implementation intelligent advertisement put-on method and system with Car license recognition are reported based on license board information |
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| CN109840809A (en) * | 2019-03-12 | 2019-06-04 | 中国联合网络通信集团有限公司 | Advertisement placement method and device |
| CN110619057A (en) * | 2019-08-01 | 2019-12-27 | 北京百度网讯科技有限公司 | Information pushing method, device and equipment based on vehicle |
| CN112381573A (en) * | 2020-11-13 | 2021-02-19 | 广州通达汽车电气股份有限公司 | Advertisement service management system, method and device |
| CN113077294A (en) * | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method and device based on rich media and storage medium |
| CN117829917A (en) * | 2023-11-24 | 2024-04-05 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
| CN117829917B (en) * | 2023-11-24 | 2024-06-07 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
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