Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are some, but not all embodiments of the present disclosure. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step are within the scope of the present specification.
Geo-fencing: a virtual geographic boundary is enclosed by a virtual fence that is entered when a person moves within the area.
Block chains: blockchains are a term of art in information technology. In essence, the system is a shared database, and the data or information stored in the shared database has the characteristics of 'unforgeability', 'whole-course trace', 'traceability', 'public transparency', 'collective maintenance', and the like.
And (3) travel organization: here refers in particular to a unit or organization that operates buses, subways, single cars, network appointments, taxis, parking lots, and has a system for maintaining and managing travel tools or parking lots thereof.
And (4) business circles: a commercial activity area consisting of a plurality of merchants in a certain area, where a large complex is also included in the scope of a business circle.
Location Based Services refers to Services developed around geographical Location data, and herein refers to Location information Services acquired Based on an electronic map.
The embodiment of the specification discloses a service recommendation method and a service recommendation system. The service recommendation system comprises: a trip management system and a merchant management system. The travel management system of the embodiment has two layers, and one is a general system capable of comprehensively managing data transmitted by a plurality of traffic management systems. The traffic management system refers to a system for maintaining and managing each vehicle (such as a bus, a subway, a single vehicle, a taxi, a parking lot, and the like), different vehicles have their own traffic management systems, and the travel management system can summarize and process data reported by all the traffic management systems. The other is a traffic management system itself, which directly maintains and manages the system of the corresponding vehicle.
And each business community creates a respective federation chain. Taking a single business circle as an example, all the businesses of the business circle participate in the alliance chain created by the business circle. In particular, each merchant in the business circle has a respective merchant management system. The merchant management system is used for managing the daily operations of the merchant, such as daily revenue, promotion and the like. Therefore, in the process of accessing, the merchant management system of each merchant is actually accessed into the alliance chain created by the business circle. And each merchant participating in the link has a globally (travel management system, merchants in all circles, consumers, etc.) accepted unique identification. The identification may be based on the user unique ID of the payment authority, for example, or a universal certificate number may be used. Of course, the user (consumer) has its own user identification, which may be a globally recognized and uniquely characterizing user identification, such as a globally agreed system assigned identity ID, or a universal certificate number, etc. Of course, the user may use the identity of the federation chain identity in each federation chain, which may be different from the identity of the user in other federation chains. That is, the user may use different identities in different federation chains, e.g., the user uses identity 1 recognized by a federation chain in one federation chain and identity 2 recognized by the federation chain in another federation chain.
And the trip management system accesses the alliance chain corresponding to one or more business circles respectively. For example, for a public transport subway, due to the fact that the line is fixed, business circles around the line only need to be accessed; for a parking lot, due to its fixed location, only the nearest business circle needs to be accessed.
In the service recommendation method disclosed in this specification, the trip management system accesses to the alliance chain corresponding to each of one or more business circles, so that the trip management system can obtain trip information of the user, such as a trip destination position. And then, processing the travel end point position by utilizing the pre-divided geo-fences, and determining a target business district to which the travel end point position belongs. After the target business district is determined, the user travel information can be uploaded to the alliance chain of the target business district to inform the target business district of the travel information related to the user, so that a business management system in the target business district can acquire the user travel information from the alliance chain of the target business district to perform business recommendation. Therefore, the trip management system and the alliance chain of the target business district are in butt joint, a trip scene and the marketing of merchants in the business district are communicated, the trip flow can be distributed to the business district marketing system to realize accurate marketing according to the mode, and the transparency and the credibility of trip management and merchant flow distribution can be guaranteed.
For further explanation and explanation of the present specification, reference is made to fig. 1 for one or more embodiments of the present specification which disclose a service recommendation method comprising:
and step 100, obtaining user travel information.
Wherein, user's trip information refers to the relevant information when the user goes out, includes: user identification, a trip starting point position, a trip end point position, a trip time period (starting trip time to reaching end point time), and the like.
The present embodiment can obtain the user travel information in the following ways:
firstly, the travel management system receives user travel information transmitted by the traffic management system. In this embodiment, the travel management system refers to a total system capable of comprehensively managing data transmitted by a plurality of traffic management systems, so that the travel management system can receive the user travel information transmitted by the traffic management system, and the traffic management system is a management system corresponding to a travel tool selected by the user.
Secondly, the trip management system acquires user trip information according to the user trip operation. Specifically, the travel information of the user is obtained in different ways according to the transportation means selected by the user. Specifically, the user travel information can be acquired according to payment operation when the user arrives at the terminal or entrance plate identification operation. For example, the user travels by using transportation means such as public transport, subway, bicycle, taxi, network appointment car, self-driving, and the like. The bus and the subway need to get on/off/get on/off by using two-dimensional codes or card swiping payment, and at the moment, the travel management system can obtain the user ID (identification) of the user and the position information (travel destination position) of getting off/off of the station. On the other hand, when a single car or a net appointment car (or a taxi taken by net appointment software) is selected, the travel management system can acquire a destination to which a trip is ended. In addition, the user identification can be obtained due to the payment operation of the bicycle, the online appointment car and the like, and the identity card number of the user can be further obtained due to the real-name operation. When the self-driving user enters the parking lot, the destination is determined, and if the user is bound with the license plate, the user identification can be located through automatic license plate recognition.
And 102, processing the trip end point position by utilizing the pre-divided geo-fences, and determining a target business district to which the trip end point position belongs.
Specifically, since the business circles are business activity areas composed of a plurality of merchants in a certain area, the area range of each business circle can be enclosed by a virtual fence to form a virtual geographic boundary, namely: each business district corresponds to a respective geo-fence. In a geofence, there is a corresponding location area range and location information. Of course, a business circle may also be divided into geofences. The geofence can be divided based on the physical location of the business district or complex provided by the map software, or can be divided by receiving the operation of the operator of the business district complex.
Further, the business circles can be processed by utilizing a preset grid to obtain the geographic fences corresponding to the business circles, and the fences are displayed in a grid shape. The preset mesh is a division standard, and the preset mesh has a size, and the size of the size can be set by a system or customized by a user. For example, a 0.2 km by 0.6 km grid is used as a preset grid to divide the range of the quotient circle. And each grid corresponds to a location area range and location information.
Further, in the process of processing the travel end point position by using the pre-divided geo-fences, the travel end point position and the position information in the geo-fences can be compared to determine the geo-fence where the travel end point position is located, and then the belonged business district is further determined.
In this embodiment, the propagation range of the user information is defined by the geo-fence, and merchants protecting the user privacy data within a certain range can obtain the user privacy data. And under the condition of guaranteeing the privacy of the user, accurate marketing can be carried out on every trip of the user, so that the marketing efficiency is improved.
And 104, uploading the user travel information to a alliance chain of the target business district, so that a business management system in the target business district obtains the user travel information from the alliance chain of the target business district to perform business recommendation.
Wherein each merchant in the federation chain of the target business community has a respective merchant management system. And the merchant management system of each merchant in the target business circle is accessed into the alliance chain.
Specifically, the user travel information includes a user identifier, where the user identifier is an identifier used to represent the user identity in a certain business circle or all business circles, for example, taking a certain payment mechanism as an example, after the user registers a member, the payment mechanism system automatically assigns a number, and the number is an identity account name for identifying an individual. For example, the user identification obtained by the first after registration with the payment authority is ID 23. And the user identification obtained after registration of the payment authority is then ID24 or the like. The user identification may be represented by a number, letter, name, etc., although other means are possible. This user identification can be used in all business circles and uniquely represents the user identity. Further, the user contact information can be obtained according to the user identification.
Therefore, in the uploading process, the user identification, the user end position, the arrival time and the like can be uploaded to the alliance chain of the current business circle, and can be uploaded independently, so that unified management and data synchronization can be performed through the alliance chain. Meanwhile, the use of the alliance chain reduces the cost and complexity of direct interfacing between the travel management system and each merchant management system. Therefore, in the embodiment, only the league chain created by the trip management system and the merchant is needed to be docked, the trip flow is led to the league chain, and the merchant with the promotion demand can download the user trip information recommendation, so that the complexity of system docking among a plurality of organizations is avoided. In addition, the business district management system can perform big data analysis based on the user trip information recorded in the alliance chain, and is used for more accurate marketing decision.
Further, after the travel end point position of the user is located in the target business district, for the business in the target business district, business needs to be recommended to the user. Therefore, the user travel information is downloaded from the alliance chain of the target business district to carry out service recommendation. For example, the user may push content such as coupons, marketing campaigns, etc., and the push format is not limited to sms, phone, APP, payment software, etc.
In a specific recommendation process, the merchant management system queries a contact address corresponding to the user identifier, such as a telephone number, and pushes a telephone call, an advertisement, and the like. Certainly, recommendation may also be directly performed for the user identifier, for example, if the user identifier is an account of the application software, the merchant may push the push advertisement to the user account through an open interface provided by the application software.
And uploading the user travel information to the alliance chain of the target business district, so that after a merchant management system in the target business district acquires the user travel information from the alliance chain of the target business district for service recommendation, if the user selects a certain merchant for consumption, the merchant management system selected for consumption by the user determines and determines commission return information according to the user consumption information, for example, the 100-element commission return rate is calculated by 2%, and the merchant management system uploads the 20-element commission return information to the alliance chain of the target business district by using the user identification of the merchant management system. Therefore, the trip management system can acquire the commission return information from the alliance chain of the target business district and carry out commission return settlement according to the commission return information. For example, settlement is made with the merchant on a regular basis based on commission return information. Furthermore, the income of the travel management system is hooked with the income of the merchants, so that the merchants can obtain the rebate of the merchants while bringing traffic to the merchants.
As can be seen, one or more embodiments of the present specification disclose a service recommendation method for use on a travel management system side, where the travel management system accesses a federation chain corresponding to each of one or more business circles, so that the occurrence management system may obtain travel information of a user, such as a travel destination position. And then, processing the travel end point position by utilizing the pre-divided geo-fences, and determining a target business district to which the travel end point position belongs. After the target business district is determined, the user travel information can be uploaded to the alliance chain of the target business district to inform the target business district of the travel information related to the user, so that a business management system in the target business district can acquire the user travel information from the alliance chain of the target business district to perform business recommendation. Therefore, the trip management system and the alliance chain of the target business district are in butt joint, a trip scene and the marketing of merchants in the business district are communicated, the trip flow can be distributed to the business district marketing system to realize accurate marketing according to the mode, and the transparency and the credibility of trip management and merchant flow distribution can be guaranteed.
Based on the same inventive concept, the embodiment provides a service recommendation method, which is applied to a merchant management system of a target business district, and it should be clear that the same and similar parts among the embodiments are referred to each other, and the emphasis of each embodiment is different from those of other embodiments. In the method, the implementation process of the business recommendation method is introduced from the perspective of a merchant management system of a target business district.
It should be noted that the target business district herein refers to a business district obtained by processing a trip end position with a pre-divided geo-fence, and the merchant management system of the corresponding target business district may be a management system of any merchant in the target business district.
First, for the merchant management system of the target business district, the user travel information is obtained from the alliance chain of the target business district. And secondly, service recommendation is carried out based on the user travel information.
In a specific implementation process, the travel information of the user is processed by the travel management system by using a pre-divided geo-fence, and after a target business district to which the travel end position belongs is determined, the travel information of the user is uploaded to an alliance chain of the target business district.
Further, the user travel information refers to relevant information of the user travel, and includes: user identification, a trip starting point position, a trip end point position, a trip time period (starting trip time to reaching end point time), and the like. The user identification is used to provide a user contact. Therefore, in the specific implementation process, the user contact information is obtained according to the user identification, and service recommendation is carried out based on the user contact information. For a specific recommendation manner, reference may be made to the description of the method embodiment described above, and details are not repeated herein.
As an alternative embodiment, commission return information is acquired according to the user consumption information; and uploading the commission return information to a alliance chain of the target business district. Specifically, in the uploading process, the merchant management system uploads the commission return information to the alliance chain by using the user identifier of the merchant management system in the alliance chain, so that the trip management system can subsequently find the merchant management system to settle the commission return fee.
Based on the same inventive concept, the present embodiment shows a travel management system, the embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Referring to fig. 2, in the trip management system shown in this embodiment, the accessing of the trip management system to a federation chain corresponding to one or more business circles includes:
an obtaining module 200, configured to obtain user travel information; the user travel information comprises a travel terminal position;
the determining module 202 is configured to process a trip end point position by using a pre-divided geo-fence, and determine a target business district to which the trip end point position belongs;
the uploading module 204 is configured to upload the user travel information to the alliance chain of the target business district, so that a business management system in the target business district obtains the user travel information from the alliance chain of the target business district to perform business recommendation; and the merchant management system of each merchant in the target business circle is accessed into the alliance chain.
As an alternative embodiment, the obtaining module 200 is specifically configured to:
receiving user travel information transmitted by a traffic management system, wherein the traffic management system is a management system corresponding to a travel tool selected by a user; or obtaining user travel information according to the user travel operation.
As an alternative embodiment, the obtaining module 200 is specifically configured to:
and obtaining the user travel information according to the payment operation or the entrance license plate identification operation when the user reaches the terminal.
As an optional embodiment, the user travel information includes a user identifier, and the user identifier is used for providing a user contact address;
the uploading module 204 is specifically configured to upload the user identifier to a federation chain of the target business district.
As an alternative embodiment, the system further comprises:
the downloading module is used for acquiring commission returning information from the alliance chain of the target business district, and the commission returning information is determined by the merchant management system selected by the user for consumption according to the user consumption information and is uploaded to the alliance chain of the target business district;
and the settlement module is used for carrying out commission return settlement according to the commission return information.
Based on the same inventive concept, the present embodiment shows a merchant management system, which belongs to a target business circle. The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments can be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
In a specific implementation, the merchant management system includes:
the first obtaining unit is used for obtaining user travel information from a alliance chain of a target business district; the trip management system processes a trip end point position of the trip information of the user by utilizing a pre-divided geo-fence, determines a target business district to which the trip end point position belongs, and uploads the trip information of the user to an alliance chain of the target business district;
and the recommending unit is used for recommending the service based on the user travel information.
As an optional implementation, the user travel information includes a user identifier, and the user identifier is used for providing a user contact address;
a recommendation unit, specifically configured to: acquiring a user contact way according to the user identification; and recommending the service based on the contact information of the user.
As an alternative implementation, the system comprises:
the second acquisition unit is used for acquiring commission return information according to the user consumption information;
and the uploading unit is used for uploading the commission return information to the alliance chain of the target business district.
Based on the same inventive concept, the embodiment shows a service recommendation system, the embodiments in the present specification are described in a progressive manner, the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the difference from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Referring to fig. 3, a service recommendation system disclosed in the present embodiment includes: a travel management system 300 and a merchant management system; the trip management system 300 accesses a alliance chain corresponding to one or more business circles; the merchants in each business district have respective merchant management systems. The merchant management system of each merchant in each business district is connected to the federation chain.
Specifically, assume that the travel management system 300 has access to 3 corporate federation chains, namely federation chain 301, federation chain 302, and federation chain 303. The federation links are respectively connected to respective merchant management systems, namely a merchant management system 304, a merchant management system 305 and a merchant management system 306. The number of merchant management systems is variable. Then, according to the travel end position of the travel information of the user, the travel management system may recommend the user to the alliance chain of the target business circle to which the travel end position belongs, so that the business management system (for example, the business management system 306) in the target business circle performs business recommendation. And because the travel end positions of other users are far away from other business circles, the recommendation cannot be carried out. And then can realize accurate marketing with the trip flow distribution to the business district marketing system to can guarantee to realize the transparency and the credibility of trip management and trade company flow distribution.
The following is the interaction process of each system in the service recommendation system:
the travel management system 300 is used for acquiring user travel information; the user travel information comprises a travel terminal position;
the trip management system 300 is configured to process a trip end point position by using a pre-divided geo-fence, and determine a target business district to which the trip end point position belongs;
the travel management system 300 is used for uploading the user travel information to a alliance chain of a target business district;
and the business management system in the target business district is used for acquiring the user travel information from the alliance chain of the target business district to recommend the business.
Based on the same inventive concept as in the previous embodiments, the present specification further provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any one of the previous methods.
Based on the same inventive concept as in the previous embodiments, the embodiments of the present specification further provide a computer device, as shown in fig. 4, including a memory 404, a processor 402, and a computer program stored in the memory 404 and executable on the processor 402, wherein the processor 402 executes the computer program to implement the steps of any one of the methods.
Where in fig. 4 a bus architecture (represented by bus 400) is shown, bus 400 may include any number of interconnected buses and bridges, and bus 400 links together various circuits including one or more processors, represented by processor 402, and memory, represented by memory 404. The bus 400 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 405 provides an interface between the bus 400 and the receiver 401 and transmitter 403. The receiver 401 and the transmitter 403 may be the same element, i.e. a transceiver, providing a unit for communicating with various other terminal devices over a transmission medium. The processor 402 is responsible for managing the bus 400 and general processing, while the memory 404 may be used for storing data used by the processor 402 in performing operations.
The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, this description is not intended for any particular programming language. It will be appreciated that a variety of programming languages may be used to implement the teachings of the present specification and that specific languages are described above to disclose the best modes of the specification.
In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the present description may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the specification, various features of the specification are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that is, the present specification as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this specification.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the description and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of this description may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components of a gateway, proxy server, system in accordance with embodiments of the present description. The present description may also be embodied as an apparatus or device program (e.g., computer program and computer program product) for performing a portion or all of the methods described herein. Such programs implementing the description may be stored on a computer-readable medium or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the specification, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The description may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating means, several of these means can be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.