CN109345279B - 动态内容项目创建的方法、系统和存储设备 - Google Patents

动态内容项目创建的方法、系统和存储设备 Download PDF

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CN109345279B
CN109345279B CN201810952900.4A CN201810952900A CN109345279B CN 109345279 B CN109345279 B CN 109345279B CN 201810952900 A CN201810952900 A CN 201810952900A CN 109345279 B CN109345279 B CN 109345279B
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data
advertisement
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content item
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CN109345279A (zh
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C·帕特尔
V·R·马鲁尔
W·B·杨
K·姚
V·A·奇蒂廉
钮枢
N·H·麦
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search

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CN201810952900.4A 2012-10-12 2013-10-10 动态内容项目创建的方法、系统和存储设备 Active CN109345279B (zh)

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US201261713229P 2012-10-12 2012-10-12
US61/713,229 2012-10-12
US13/836,879 2013-03-15
US13/836,879 US20140108128A1 (en) 2012-10-12 2013-03-15 Dynamic content item creation
PCT/US2013/064306 WO2014059124A2 (en) 2012-10-12 2013-10-10 Dynamic content item creation
CN201380064652.5A CN104919482B (zh) 2012-10-12 2013-10-10 动态内容项目创建

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JP (2) JP6321019B2 (enExample)
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WO (1) WO2014059124A2 (enExample)

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Also Published As

Publication number Publication date
KR102180996B1 (ko) 2020-11-19
KR20200099212A (ko) 2020-08-21
US20140108128A1 (en) 2014-04-17
CN109345279A (zh) 2019-02-15
JP2018088269A (ja) 2018-06-07
JP6600703B2 (ja) 2019-10-30
US20140108145A1 (en) 2014-04-17
JP6321019B2 (ja) 2018-05-09
JP2015531525A (ja) 2015-11-02
KR20150070283A (ko) 2015-06-24
WO2014059124A2 (en) 2014-04-17
CN104919482A (zh) 2015-09-16
WO2014059124A3 (en) 2015-04-09
KR102146040B1 (ko) 2020-08-19
CN104919482B (zh) 2018-09-14

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