KR102146040B1 - 동적 컨텐츠 아이템 생성 - Google Patents

동적 컨텐츠 아이템 생성 Download PDF

Info

Publication number
KR102146040B1
KR102146040B1 KR1020157012483A KR20157012483A KR102146040B1 KR 102146040 B1 KR102146040 B1 KR 102146040B1 KR 1020157012483 A KR1020157012483 A KR 1020157012483A KR 20157012483 A KR20157012483 A KR 20157012483A KR 102146040 B1 KR102146040 B1 KR 102146040B1
Authority
KR
South Korea
Prior art keywords
data
advertisement
user
variables
feed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
KR1020157012483A
Other languages
English (en)
Korean (ko)
Other versions
KR20150070283A (ko
Inventor
체탄 파텔
비노드 라마찬드란 마룰
베벌리 양 웡
카렌 야오
바로우즈 에이. 치틸리안
슈 니우
남 호앙 마이
Original Assignee
구글 엘엘씨
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 구글 엘엘씨 filed Critical 구글 엘엘씨
Publication of KR20150070283A publication Critical patent/KR20150070283A/ko
Application granted granted Critical
Publication of KR102146040B1 publication Critical patent/KR102146040B1/ko
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020157012483A 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성 Active KR102146040B1 (ko)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US201261713229P 2012-10-12 2012-10-12
US61/713,229 2012-10-12
US13/836,879 2013-03-15
US13/836,879 US20140108128A1 (en) 2012-10-12 2013-03-15 Dynamic content item creation
PCT/US2013/064306 WO2014059124A2 (en) 2012-10-12 2013-10-10 Dynamic content item creation

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020207023180A Division KR102180996B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성

Publications (2)

Publication Number Publication Date
KR20150070283A KR20150070283A (ko) 2015-06-24
KR102146040B1 true KR102146040B1 (ko) 2020-08-19

Family

ID=50476243

Family Applications (2)

Application Number Title Priority Date Filing Date
KR1020157012483A Active KR102146040B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성
KR1020207023180A Active KR102180996B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성

Family Applications After (1)

Application Number Title Priority Date Filing Date
KR1020207023180A Active KR102180996B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성

Country Status (5)

Country Link
US (2) US20140108128A1 (enExample)
JP (2) JP6321019B2 (enExample)
KR (2) KR102146040B1 (enExample)
CN (2) CN104919482B (enExample)
WO (1) WO2014059124A2 (enExample)

Families Citing this family (37)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10013536B2 (en) * 2007-11-06 2018-07-03 The Mathworks, Inc. License activation and management
US20100125523A1 (en) * 2008-11-18 2010-05-20 Peer 39 Inc. Method and a system for certifying a document for advertisement appropriateness
US20140188618A1 (en) * 2013-01-03 2014-07-03 Philippe Penide System and method for connecting people in relation to a directory and delivering a targeted message
US20150302462A1 (en) * 2014-04-21 2015-10-22 International Business Machines Corporation Replacing ads dynamically to increase their success
US20150348106A1 (en) 2014-05-29 2015-12-03 Google Inc. Dynamic content item creation
US11341542B2 (en) 2014-08-06 2022-05-24 Ebay Inc. User customizable web advertisements
US10034050B2 (en) 2015-03-31 2018-07-24 At&T Intellectual Property I, L.P. Advertisement generation based on a user image
US20170061467A1 (en) * 2015-08-28 2017-03-02 Facebook, Inc. Mitigating bias in lift analysis for demand side platforms
US9565460B1 (en) 2015-09-01 2017-02-07 International Business Machines Corporation Dynamic video content contextualization
US10176498B2 (en) * 2016-01-01 2019-01-08 Facebook, Inc. Pacing a budget for presenting sponsored content while limiting frequency of sponsored content presentation
US10831349B2 (en) * 2016-02-05 2020-11-10 International Business Machines Corporation Implementing automated personalized, contextual alert displays
CN105956874B (zh) * 2016-04-20 2021-06-11 腾讯科技（深圳）有限公司 广告创意处理方法及广告创意处理装置
US11324666B2 (en) * 2016-04-26 2022-05-10 Koninklijke Philips N.V. Infant feeding system
US10685070B2 (en) 2016-06-30 2020-06-16 Facebook, Inc. Dynamic creative optimization for effectively delivering content
US10169314B2 (en) * 2016-09-21 2019-01-01 Joseph DiTomaso System and method for modifying web content
US10572908B2 (en) 2017-01-03 2020-02-25 Facebook, Inc. Preview of content items for dynamic creative optimization
US10922713B2 (en) 2017-01-03 2021-02-16 Facebook, Inc. Dynamic creative optimization rule engine for effective content delivery
US20180189074A1 (en) * 2017-01-03 2018-07-05 Facebook, Inc. Postview of content items for dynamic creative optimization
JP6794328B2 (ja) 2017-09-26 2020-12-02 東芝テック株式会社 情報提供装置、情報提供プログラム、情報提供システム及び情報提供方法
JP6949910B2 (ja) * 2017-09-26 2021-10-13 東芝テック株式会社 情報提供装置、情報提供プログラム及び情報提供方法
US10664875B2 (en) 2017-09-29 2020-05-26 Facebook, Inc. Selecting sponsored content and organic content for presentation to an online system user while accounting for relative positioning of sponsored content and organic content
CN107679923A (zh) * 2017-10-24 2018-02-09 浙江华信区块链科技服务有限公司 一种基于区块链技术的广告运营结算系统及方法
US11455662B2 (en) * 2017-11-08 2022-09-27 Meta Platforms, Inc. Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content
KR102122883B1 (ko) * 2017-12-11 2020-06-15 고려대학교 산학협력단 사용자 관심사를 반영한 문맥 광고를 제공하는 모바일 기기 및 그 방법
US11061900B2 (en) 2018-01-22 2021-07-13 Spredfast, Inc. Temporal optimization of data operations using distributed search and server management
US10594773B2 (en) 2018-01-22 2020-03-17 Spredfast, Inc. Temporal optimization of data operations using distributed search and server management
KR102335862B1 (ko) * 2018-03-05 2021-12-07 삼성전자주식회사 전자 장치 및 그 제어 방법
US10956522B1 (en) * 2018-06-08 2021-03-23 Facebook, Inc. Regular expression generation and screening of textual items
CN112400183A (zh) * 2018-08-10 2021-02-23 松下电器（美国）知识产权公司 广告输出方法以及广告分发系统
JP2020119039A (ja) * 2019-01-18 2020-08-06 トヨタ自動車株式会社 移動体システム
JP2021135791A (ja) * 2020-02-27 2021-09-13 富士通株式会社 最適化装置、最適化方法、及び最適化プログラム
US11531655B2 (en) * 2020-04-15 2022-12-20 Google Llc Automatically improving data quality
US11790030B2 (en) * 2020-06-04 2023-10-17 Promoted.ai, Inc. Creating an effective product using an attribute solver
CN112417140B (zh) * 2020-11-19 2024-07-16 北京猎户星空科技有限公司 文法配置方法、文法匹配方法、装置和计算机设备
US12125064B2 (en) 2022-04-19 2024-10-22 Truist Bank Mobile device pop-up location-based real-time offer generation
KR20250009950A (ko) * 2022-05-26 2025-01-20 구글 엘엘씨 수신된 검색 쿼리에 응답하여 맞춤형 콘텐츠를 생성하기 위한 방법 및 장치
KR102616792B1 (ko) * 2023-08-03 2023-12-21 김동욱 3차원 가상전시관 템플릿을 이용한 메타버스 전시회를생성하는 장치 및 방법

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010141835A1 (en) * 2009-06-04 2010-12-09 Joshua Feuerstein Method and system for electronic advertising

Family Cites Families (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6885994B1 (en) * 1995-12-26 2005-04-26 Catalina Marketing International, Inc. System and method for providing shopping aids and incentives to customers through a computer network
US6285987B1 (en) * 1997-01-22 2001-09-04 Engage, Inc. Internet advertising system
US7930206B2 (en) * 2003-11-03 2011-04-19 Google Inc. System and method for enabling an advertisement to follow the user to additional web pages
US20070077921A1 (en) * 2005-09-30 2007-04-05 Yahoo! Inc. Pushing podcasts to mobile devices
CN101055579A (zh) * 2006-02-20 2007-10-17 杨东 一套提供互动搜索及互动广告的装置和方法
KR20080053692A (ko) * 2006-12-11 2008-06-16 주식회사 다츠커뮤니케이션 배너 광고 시스템 및 그 광고 방법
US20080140476A1 (en) * 2006-12-12 2008-06-12 Shubhasheesh Anand Smart advertisement generating system
CN1996298A (zh) * 2006-12-21 2007-07-11 左佳 网络广告投放系统以及方法
US20090089401A1 (en) * 2007-10-01 2009-04-02 Microsoft Corporation Server-controlled distribution of media content
US10692092B2 (en) * 2007-12-21 2020-06-23 Ebay Inc. System and method for providing on-line advertising with dynamic content
CN101472223A (zh) * 2007-12-29 2009-07-01 华为技术有限公司 一种广告植入的方法、系统和装置
KR101475552B1 (ko) * 2008-04-01 2015-01-02 야후! 인크. 사용자에게 컨텐츠를 제공하기 위한 방법 및 서버
US20100042421A1 (en) * 2008-08-18 2010-02-18 Microsoft Corporation Context based advertisement bidding mechanism
CN101398926A (zh) * 2008-09-01 2009-04-01 腾讯科技（深圳）有限公司 基于定向投放的广告竞价播放方法及系统
US9639890B2 (en) * 2008-10-31 2017-05-02 Google Inc. Network proxy bidding system
US8725559B1 (en) * 2009-05-12 2014-05-13 Amazon Technologies, Inc. Attribute based advertisement categorization
KR20130009754A (ko) * 2010-02-01 2013-01-23 점프탭, 인크. 통합형 광고 시스템
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
US20120150630A1 (en) * 2010-12-10 2012-06-14 At&T Intellectual Property I, L.P. Selecting and ranking advertisements from one or more databases using advertiser budget information
US10565610B2 (en) * 2010-12-10 2020-02-18 Yellowpages.Com Llc Ranking advertisements selected from one or more databases by georelevance
KR20120075612A (ko) * 2010-12-17 2012-07-09 주식회사 케이티 타겟팅 및 효과분석을 이용한 양방향 광고 제공 시스템 및 방법

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010141835A1 (en) * 2009-06-04 2010-12-09 Joshua Feuerstein Method and system for electronic advertising

Also Published As

Publication number Publication date
US20140108145A1 (en) 2014-04-17
CN104919482A (zh) 2015-09-16
KR20200099212A (ko) 2020-08-21
JP2018088269A (ja) 2018-06-07
CN109345279A (zh) 2019-02-15
US20140108128A1 (en) 2014-04-17
JP6600703B2 (ja) 2019-10-30
JP2015531525A (ja) 2015-11-02
CN104919482B (zh) 2018-09-14
JP6321019B2 (ja) 2018-05-09
KR102180996B1 (ko) 2020-11-19
WO2014059124A3 (en) 2015-04-09
CN109345279B (zh) 2022-04-29
WO2014059124A2 (en) 2014-04-17
KR20150070283A (ko) 2015-06-24

Similar Documents

Publication Publication Date Title
KR102146040B1 (ko) 동적 컨텐츠 아이템 생성
US20230306473A1 (en) Content selection using distribution parameter data
US8521584B1 (en) Co-sponsored content
US20150356627A1 (en) Social media enabled advertising
JP6514314B2 (ja) オンライン・コンテンツ・オークションにおける入札者にコールアウトを送信するかどうかを決定するための方法、機械可読記憶装置、およびシステム。
US10102545B2 (en) Retargeting in a search environment
US9846722B1 (en) Trend based distribution parameter suggestion
US11386180B2 (en) Resource locator remarketing
US10198765B2 (en) Multiple interaction auction
US8589234B1 (en) Companion ad auctions
US20150248699A1 (en) Keyword remarketing

Legal Events

Date Code Title Description
PA0105 International application

St.27 status event code: A-0-1-A10-A15-nap-PA0105

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

R15-X000 Change to inventor requested

St.27 status event code: A-3-3-R10-R15-oth-X000

R16-X000 Change to inventor recorded

St.27 status event code: A-3-3-R10-R16-oth-X000

PG1501 Laying open of application

St.27 status event code: A-1-1-Q10-Q12-nap-PG1501

PN2301 Change of applicant

St.27 status event code: A-3-3-R10-R13-asn-PN2301

St.27 status event code: A-3-3-R10-R11-asn-PN2301

P22-X000 Classification modified

St.27 status event code: A-2-2-P10-P22-nap-X000

PA0201 Request for examination

St.27 status event code: A-1-2-D10-D11-exm-PA0201

D13-X000 Search requested

St.27 status event code: A-1-2-D10-D13-srh-X000

D14-X000 Search report completed

St.27 status event code: A-1-2-D10-D14-srh-X000

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

St.27 status event code: A-1-2-D10-D21-exm-PE0902

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

E90F Notification of reason for final refusal
PE0902 Notice of grounds for rejection

St.27 status event code: A-1-2-D10-D21-exm-PE0902

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

E701 Decision to grant or registration of patent right
PE0701 Decision of registration

St.27 status event code: A-1-2-D10-D22-exm-PE0701

A107 Divisional application of patent
PA0104 Divisional application for international application

St.27 status event code: A-0-1-A10-A18-div-PA0104

St.27 status event code: A-0-1-A10-A16-div-PA0104

GRNT Written decision to grant
PR0701 Registration of establishment

St.27 status event code: A-2-4-F10-F11-exm-PR0701

PR1002 Payment of registration fee

St.27 status event code: A-2-2-U10-U12-oth-PR1002

Fee payment year number: 1

PG1601 Publication of registration

St.27 status event code: A-4-4-Q10-Q13-nap-PG1601

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 4

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 5

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 6