CN108711072A - Data processing method and data processing system - Google Patents
Data processing method and data processing system Download PDFInfo
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- CN108711072A CN108711072A CN201810444925.3A CN201810444925A CN108711072A CN 108711072 A CN108711072 A CN 108711072A CN 201810444925 A CN201810444925 A CN 201810444925A CN 108711072 A CN108711072 A CN 108711072A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention discloses a kind of data processing method and data processing systems.Wherein, this method includes：First server receives the behavioral data from image capture device, wherein above-mentioned image capture device is used to acquire the behavioral data of at least one target object in target area；Above-mentioned first server obtains analysis result by analyzing above-mentioned behavioral data；Above-mentioned first server sends above-mentioned analysis result to second server, wherein above-mentioned second server is for pushing multi-medium data corresponding with above-mentioned analysis result.The present invention solve existing e-commerce platform can not effectively to pushes customer shopping advertisement the technical issues of.
Description
Technical field
The present invention relates to data processing fields, in particular to a kind of data processing method and data processing system.
Background technology
As the application in E-commerce Marketing stage, advertisement pushing services for a large amount of advertiser, can internet is wide
Announcement is pushed to suitable consumer in an appropriate manner, and carries out expense calculating according to certain business model.This information pushes away
It send and is noteworthy characterized by, the push process of advertising information will not only consider the interest and purchase situation of consumer, also consider
Commercial value to advertisement itself maximizes.
It, can be by feeding back to from the background after browser or website records for example, browsing trace when being surfed the Internet based on user
Advertiser, that is, in the prior art, the principle and method of advertisement promotion be mostly by search behavior, the type that browses web sites come
Judge that user is to have the consumer that is the need for and ask, then backstage advertisement gives the user.
But it is above-mentioned in the prior art by search behavior, the type that browses web sites progress shopping advertisement push, still lack
Specific aim and accuracy, for example, considering user in the Shopping Behaviors of the consumption areas such as market, but the Shopping Behaviors are undoubtedly
An important evidence to pushes customer shopping advertisement, that is, exist in the prior art e-commerce platform can not effectively to
The technical issues of pushes customer shopping advertisement.
For above-mentioned problem, currently no effective solution has been proposed.
Invention content
An embodiment of the present invention provides a kind of data processing method and data processing systems, at least to solve existing electronics
Business platform can not effectively to pushes customer shopping advertisement the technical issues of.
One side according to the ... of the embodiment of the present invention provides a kind of data processing method, including：First server receives
Behavioral data from image capture device, wherein above-mentioned image capture device is at least one in target area for acquiring
The behavioral data of target object；Above-mentioned first server obtains analysis result by analyzing above-mentioned behavioral data；It is above-mentioned
First server sends above-mentioned analysis result to second server, wherein above-mentioned second server is for pushing and above-mentioned analysis
As a result corresponding multi-medium data.
Further, above-mentioned analysis result includes at least：The facial characteristics of above-mentioned target object, above-mentioned target object are upper
State the residence time of target area, whether above-mentioned target object performs predetermined operation.
Further, after above-mentioned first server sends above-mentioned analysis result to second server, the above method is also
Including：Above-mentioned second server stores above-mentioned analysis result to database, wherein above-mentioned second server is with above-mentioned target object
Facial characteristics be that database key assignments stores above-mentioned analysis result.
Further, after above-mentioned second server stores above-mentioned analysis result to database, the above method further includes：
Detect whether above-mentioned target object successfully logs in above-mentioned second server, wherein the mode of above-mentioned login includes at least：Brush face is stepped on
Record；In the case where above-mentioned target object successfully logs in above-mentioned second server, above-mentioned second server inquires above-mentioned database
In whether there is analysis result corresponding with above-mentioned target object；If existing in above-mentioned database corresponding with above-mentioned target object
Analysis result, above-mentioned second server push multi-medium data corresponding with above-mentioned analysis result to above-mentioned target object.
Further, above-mentioned second server pushes multi-medium data corresponding with above-mentioned analysis result to above-mentioned target pair
As including：Above-mentioned second server pushes above-mentioned multi-medium data to target platform, and will be above-mentioned more by above-mentioned target platform
Media data shows above-mentioned target object.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of data processing method, including：Second server connects
Receive the analysis result that first server is sent, wherein above-mentioned first server is for receiving the behavior from image capture device
Data, and by analyzing above-mentioned behavioral data, above-mentioned analysis result is obtained, above-mentioned image capture device is for acquiring mesh
Mark the behavioral data of at least one target object in region；Above-mentioned second server push is corresponding with above-mentioned analysis result more
Media data.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of data processing method, including：Second server connects
Receive the behavioral data from image capture device, wherein above-mentioned image capture device is used to acquire at least one in target area
The behavioral data of a target object；Above-mentioned second server obtains analysis result by analyzing above-mentioned behavioral data；On
It states second server and pushes multi-medium data corresponding with above-mentioned analysis result.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of data processing system, including：Image Acquisition is set
It is standby, the behavioral data for acquiring at least one target object in target area；First server is set with above-mentioned Image Acquisition
Standby connection, for receiving above-mentioned behavioral data, and by analyzing above-mentioned behavioral data, obtains analysis result；Second clothes
Business device, connect with above-mentioned first server, for pushing multi-medium data corresponding with above-mentioned analysis result.
Further, above-mentioned image capture device includes：Sending ending equipment, for sending above-mentioned behavioral data to above-mentioned
One server；Above-mentioned first server includes：Receiving device is connect with above-mentioned sending ending equipment, for receiving above-mentioned behavior
Data；Analytical equipment is connect with above-mentioned receiving device, for analyzing above-mentioned behavioral data, obtains above-mentioned analysis knot
Fruit；First communication unit is connect with above-mentioned analytical equipment, for sending above-mentioned analysis result to above-mentioned second server.
Further, above-mentioned second server includes：Second communication unit connect with above-mentioned first communication unit, is used for
Receive above-mentioned analysis result；Memory is connect with above-mentioned second communication unit, for storing above-mentioned analysis result, and with it is upper
State the corresponding multi-medium data of analysis result；Processor is connect with above-mentioned memory, for successfully being logged in above-mentioned target object
In the case of above-mentioned second server, analysis result corresponding with above-mentioned target object is determined, and push and above-mentioned analysis result
Corresponding multi-medium data.
Further, above system further includes：Target platform is connect with above-mentioned second server, above-mentioned more for receiving
Media data, and above-mentioned multi-medium data is showed into target object.
In embodiments of the present invention, by the way of pushing shopping advertisement according to behavioral data of the client in market, lead to
It crosses first server and receives the behavioral data from image capture device, wherein above-mentioned image capture device is for acquiring target
The behavioral data of at least one target object in region；Above-mentioned first server by analyzing above-mentioned behavioral data,
Obtain analysis result；Above-mentioned first server sends above-mentioned analysis result to second server, wherein above-mentioned second server is used
In pushing multi-medium data corresponding with above-mentioned analysis result, the shopping interest reached for client pushes corresponding shopping extensively
The purpose of announcement promotes the technology effect of the shopping experience of client to realize the specific aim and efficiency that improve push shopping advertisement
Fruit, so solve existing e-commerce platform can not effectively to pushes customer shopping advertisement the technical issues of.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and is constituted part of this application, this hair
Bright illustrative embodiments and their description are not constituted improper limitations of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is a kind of step flow chart of data processing method according to the ... of the embodiment of the present invention；
Fig. 2 is a kind of step flow chart of optional data processing method according to the ... of the embodiment of the present invention；
Fig. 3 is the step flow chart of another data processing method according to the ... of the embodiment of the present invention；
Fig. 4 is the step flow chart of another data processing method according to the ... of the embodiment of the present invention；
Fig. 5 is a kind of structural schematic diagram of data processing system according to the ... of the embodiment of the present invention；And
Fig. 6 is a kind of structural schematic diagram of data processing equipment according to the ... of the embodiment of the present invention.
Specific implementation mode
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model that the present invention protects
It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein can in addition to illustrating herein or
Sequence other than those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
It includes to be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment to cover non-exclusive
Those of clearly list step or unit, but may include not listing clearly or for these processes, method, product
Or the other steps or unit that equipment is intrinsic.
Embodiment 1
According to embodiments of the present invention, a kind of embodiment of data processing method is provided, it should be noted that in attached drawing
The step of flow illustrates can execute in the computer system of such as a group of computer-executable instructions, although also,
Logical order is shown in flow chart, but in some cases, it can be to execute shown different from sequence herein or retouch
The step of stating.
Fig. 1 is a kind of step flow chart of data processing method according to the ... of the embodiment of the present invention, as shown in Figure 1, this method
Include the following steps：
Step S102, first server receive the behavioral data from image capture device, wherein above-mentioned Image Acquisition is set
It is ready for use on the behavioral data of at least one target object in acquisition target area.
In above-mentioned steps S102, above-mentioned first server can be any one management server；Above-mentioned Image Acquisition
Equipment is capture apparatus, for example, high-definition camera, rotating camera etc.；Above-mentioned target area can be, but not limited to as each class
The purchase and consumption place of type, for example, shopping plaza, shop；Above-mentioned target object can be but be not limited to：Purchase and consumption field
In user for example, can be the consumer that consume in shopping plaza can also be the user etc. that goes window-shopping in shopping plaza,
The quantity of above-mentioned target object can be one or more.
In a kind of optional embodiment, above-mentioned image capture device, which can be distributed, to be arranged in each of each shopping plaza
Position, for acquire (such as：Shooting or record) user market Shopping Behaviors data, it should be noted that above-mentioned image
It is provided with sending ending equipment (S end equipments) in collecting device or image capture device side is connected with sending ending equipment.In turn,
The collected behavioral data of image capture device can be sent to first server (management server) by sending ending equipment.
Step S104, above-mentioned first server obtain analysis result by analyzing above-mentioned behavioral data；
Step S106, above-mentioned first server send above-mentioned analysis result to second server, wherein above-mentioned second service
Device is for pushing multi-medium data corresponding with above-mentioned analysis result.
Receiving device (R end equipments) can be built-in with as a kind of optional embodiment, in above-mentioned first server,
In, above-mentioned receiving device can be used for receiving the behavioral data that sending ending equipment is sent, and above-mentioned first server passes through storage
And above-mentioned behavioral data is analyzed, above-mentioned analysis result is obtained and above-mentioned analysis result is sent to second server.
Optionally, above-mentioned second server can be electric business server, can be used for receiving point that first server is sent
Result data is analysed, it is local with spare to be stored in second server.It should be noted that above-mentioned second server can be any one
The background server of kind electric business shopping platform.
In a kind of optional embodiment, above-mentioned analysis result includes at least：It is the facial characteristics of above-mentioned target object, above-mentioned
Whether target object performs predetermined operation in the residence time of above-mentioned target area, above-mentioned target object, optionally, above-mentioned pre-
Fixed operation can be whether to have tried some type of clothes, shoes etc. on.
As a kind of optional embodiment, if user logs in electric business shopping platform in such a way that brush face is verified, on
Stating second server can search whether this user's according to the facial characteristics of the user from the analysis result being locally stored
Store data, if it is present determine corresponding multi-medium data according to the analysis result, for example, push this season and user
The advertisement link of the same brand clothes in shop where going window-shopping.
In the above-described embodiments, above-mentioned electric business shopping platform is the entrance of user network shopping, can receive second service
The propelling data of device is simultaneously shown to user.
Through the above steps, the application by acquire e-commerce platform user the target areas such as market shopping row
For data, and behavior data are analyzed, obtains analysis result, when pushing shopping advertisement, push and analysis result pair
The shopping advertisement answered improves the specific aim and efficiency of push shopping advertisement.
In embodiments of the present invention, by the way of pushing shopping advertisement according to behavioral data of the client in market, lead to
It crosses first server and receives the behavioral data from image capture device, wherein above-mentioned image capture device is for acquiring target
The behavioral data of at least one target object in region；Above-mentioned first server by analyzing above-mentioned behavioral data,
Obtain analysis result；Above-mentioned first server sends above-mentioned analysis result to second server, wherein above-mentioned second server is used
In pushing multi-medium data corresponding with above-mentioned analysis result, the shopping interest reached for client pushes corresponding shopping extensively
The purpose of announcement promotes the technology effect of the shopping experience of client to realize the specific aim and efficiency that improve push shopping advertisement
Fruit, so solve existing e-commerce platform can not effectively to pushes customer shopping advertisement the technical issues of.
In a kind of optional embodiment, above-mentioned first server send above-mentioned analysis result to second server it
Afterwards, the above method further includes following method and step：
Second server stores above-mentioned analysis result to database, wherein above-mentioned second server is with above-mentioned target object
Facial characteristics be that database key assignments stores above-mentioned analysis result.
In the above-mentioned optional embodiment of the application, since above-mentioned second server is using the facial characteristics of user as storage
Device key assignments stores analysis result, and therefore, electric business user can log in electric business shopping platform in such a way that brush face logs in, that is, right
Above-mentioned second server should be logged in.
In an alternative embodiment, Fig. 2 is a kind of optional data processing method according to the ... of the embodiment of the present invention
Step flow chart, as shown in Fig. 2, after above-mentioned second server stores above-mentioned analysis result to database, the above method
It further include following method and step：
Step S202, detects whether above-mentioned target object successfully logs in above-mentioned second server, wherein the side of above-mentioned login
Formula includes at least：Brush face logs in.
In above-mentioned steps, whether second server can successfully be logged in detected target object, such as, if with brush face
Mode logs in.
Step S204, in the case where above-mentioned target object successfully logs in above-mentioned second server, above-mentioned second server
It inquires and whether there is analysis result corresponding with above-mentioned target object in above-mentioned database；
Step S206, if there is analysis result corresponding with above-mentioned target object, above-mentioned second service in above-mentioned database
Device pushes multi-medium data corresponding with above-mentioned analysis result to above-mentioned target object.
In above-mentioned optional embodiment, above-mentioned second server stores the market buying behavior of first server transmission
After the analysis result of data, shopping platform that can be using these analysis results in electric business carries out accurately advertisement pushing.
In the embodiment of the present application, it is stored using the facial characteristics of user as database key assignments due to above-mentioned second server
Analysis result, therefore, electric business user can log in electric business shopping platform in such a way that brush face logs in, that is, corresponding login is above-mentioned
Second server.Therefore, corresponding multi-medium data can be inquired in the analysis result that second server is locally stored.
As a kind of optional embodiment, after user's brush face successfully logs in electric business shopping platform, above-mentioned second service
Device is in background query database, to determine the relative recording that whether there is analysis result corresponding with above-mentioned user in database；
If there is analysis result corresponding with above-mentioned user, then shopping advertisement corresponding with analysis result is pushed to the user.
In an alternative embodiment, above-mentioned second server pushes multimedia number corresponding with above-mentioned analysis result
Include according to above-mentioned target object：
Above-mentioned second server pushes above-mentioned multi-medium data to target platform, and will be above-mentioned more by above-mentioned target platform
Media data shows above-mentioned target object.
Optionally, above-mentioned target platform is electric business shopping platform, for example, Taobao, the shopping platforms such as Jingdone district, Suning.
Based on above-mentioned alternative embodiment provided herein, the market buying behavior essence according to target object may be implemented
Quasi- advertisement data.User is considered not only in the Shopping Behaviors of the consumption areas such as market, is pushing above-mentioned shopping advertisement
Meanwhile it taking into account and considering that the search behavior of above-mentioned user, browse web sites type；In addition, if not existing in above-mentioned database and mesh
The corresponding analysis result of object is marked, then can also carry out shopping advertisement push by search behavior, the type that browses web sites.
Embodiment 2
According to embodiments of the present invention, the embodiment of another data processing method is provided, it should be noted that in attached drawing
Flow the step of illustrating can be executed in the computer system of such as a group of computer-executable instructions, although also,
Logical order is shown in flow charts, but in some cases, can with different from sequence herein execute it is shown or
The step of description.
Fig. 3 is the step flow chart of another data processing method according to the ... of the embodiment of the present invention, as shown in figure 3, the party
Method includes the following steps：
Step S302, second server receive the analysis result that first server is sent.
In above-mentioned steps S302, above-mentioned first server is used to receive the behavioral data from image capture device, and
By analyzing above-mentioned behavioral data, above-mentioned analysis result is obtained, above-mentioned image capture device is for acquiring target area
The behavioral data of interior at least one target object.
In above-mentioned steps S302, above-mentioned first server can be any one management server；Above-mentioned Image Acquisition
Equipment is capture apparatus, for example, high-definition camera, rotating camera etc.；Above-mentioned target area can be, but not limited to as each class
The purchase and consumption place of type, for example, shopping plaza, shop；Above-mentioned target object can be but be not limited to：Purchase and consumption field
In user for example, can be the consumer that consume in shopping plaza can also be the user etc. that goes window-shopping in shopping plaza,
The quantity of above-mentioned target object can be one or more.
In a kind of optional embodiment, above-mentioned image capture device, which can be distributed, to be arranged in each of each shopping plaza
Position, for acquire (such as：Shooting or record) user market Shopping Behaviors data, it should be noted that above-mentioned image
It is provided with sending ending equipment (S end equipments) in collecting device or image capture device is connected with sending ending equipment.In turn, it sends out
The collected behavioral data of image capture device can be sent to first server (management server) by sending end equipment.
Receiving device (R end equipments) can be built-in with as a kind of optional embodiment, in above-mentioned first server,
In, above-mentioned receiving device can be used for receiving the behavioral data that sending ending equipment is sent, and above-mentioned first server passes through storage
And above-mentioned behavioral data is analyzed, above-mentioned analysis result is obtained and above-mentioned analysis result is sent to second server.
Optionally, above-mentioned second server can be electric business server, can be used for receiving point that first server is sent
Result data is analysed, it is local with spare to be stored in second server.It should be noted that above-mentioned second server can be any one
The background server of kind electric business shopping platform.
In a kind of optional embodiment, above-mentioned analysis result includes at least：It is the facial characteristics of above-mentioned target object, above-mentioned
Whether target object performs predetermined operation in the residence time of above-mentioned target area, above-mentioned target object.
Step S304, above-mentioned second server push multi-medium data corresponding with above-mentioned analysis result.
As a kind of optional embodiment, if user logs in electric business shopping platform in such a way that brush face is verified, on
Stating second server can search whether this user's according to the facial characteristics of the user from the analysis result being locally stored
Store data, if it is present determine corresponding multi-medium data according to the analysis result, for example, push this season and user
The advertisement link of the same brand clothes in shop where going window-shopping.
In the above-described embodiments, above-mentioned electric business shopping platform is the entrance of user network shopping, can receive second service
The propelling data of device is simultaneously shown to user.
Through the above steps, the application by acquire e-commerce platform user the target areas such as market shopping row
For data, and behavior data are analyzed, obtains analysis result, when pushing shopping advertisement, push and analysis result pair
The shopping advertisement answered improves the specific aim and efficiency of push shopping advertisement.
In embodiments of the present invention, by the way of pushing shopping advertisement according to behavioral data of the client in market, lead to
It crosses second server and receives the analysis result that first server is sent, wherein above-mentioned first server comes from image for receiving
The behavioral data of collecting device, and by analyzing above-mentioned behavioral data, obtain above-mentioned analysis result, above-mentioned Image Acquisition
Equipment is used to acquire the behavioral data of at least one target object in target area；Above-mentioned second server pushes and above-mentioned point
The corresponding multi-medium data of result is analysed, has achieved the purpose that the shopping interest for client pushes corresponding shopping advertisement, to
The specific aim and efficiency for improving push shopping advertisement are realized, promotes the technique effect of the shopping experience of client, and then solve
Existing e-commerce platform can not effectively to pushes customer shopping advertisement the technical issues of.
It should be noted that the optional or preferred embodiment of the present embodiment may refer to the associated description in embodiment 1,
Details are not described herein again.
Embodiment 3
According to embodiments of the present invention, the embodiment of another data processing method is provided, it should be noted that in attached drawing
Flow the step of illustrating can be executed in the computer system of such as a group of computer-executable instructions, although also,
Logical order is shown in flow charts, but in some cases, can with different from sequence herein execute it is shown or
The step of description.
Fig. 4 is the step flow chart of another data processing method according to the ... of the embodiment of the present invention, as shown in figure 4, the party
Method includes the following steps：
Step S402, second server receive the behavioral data from image capture device, wherein above-mentioned Image Acquisition is set
It is ready for use on the behavioral data of at least one target object in acquisition target area；
Step S404, above-mentioned second server obtain analysis result by analyzing above-mentioned behavioral data；
Step S406, above-mentioned second server push multi-medium data corresponding with above-mentioned analysis result.
It should be noted that being different from above-described embodiment 1 and 2, the second server in the application is integrated with above-mentioned implementation
The function of example 1 and first server and second server in embodiment 2.
Optionally, above-mentioned second server is electric business background server, for example, the backstage of any one electric business shopping platform
Server.But the second server can be directly realized by data processing and the data analysis function of management server, wherein
It can be built-in with receiving device in above-mentioned second server, image capture device side can be received by above-mentioned receiving device
The behavioral data that sends of sending ending equipment, above-mentioned second server obtains above-mentioned by analyzing above-mentioned behavioral data
Analysis result.
In a kind of optional embodiment, above-mentioned analysis result includes at least：It is the facial characteristics of above-mentioned target object, above-mentioned
Whether target object performs predetermined operation in the residence time of above-mentioned target area, above-mentioned target object.
As a kind of optional embodiment, if user logs in electric business shopping platform in such a way that brush face is verified, on
Stating second server can search whether this user's according to the facial characteristics of the user from the analysis result being locally stored
Store data, if it is present determine corresponding multi-medium data according to the analysis result, for example, push this season and user
The advertisement link of the same brand clothes in shop where going window-shopping.
In the above-described embodiments, above-mentioned electric business shopping platform is the entrance of user network shopping, can receive second service
The propelling data of device is simultaneously shown to user.
Through the above steps, the application by acquire e-commerce platform user the target areas such as market shopping row
For data, and behavior data are analyzed, obtains analysis result, when pushing shopping advertisement, push and analysis result pair
The shopping advertisement answered improves the specific aim and efficiency of push shopping advertisement.
In embodiments of the present invention, by the way of pushing shopping advertisement according to behavioral data of the client in market, lead to
It crosses second server and receives the behavioral data from image capture device, wherein above-mentioned image capture device is for acquiring target
The behavioral data of at least one target object in region；Above-mentioned second server by analyzing above-mentioned behavioral data,
Obtain analysis result；Above-mentioned second server pushes multi-medium data corresponding with above-mentioned analysis result, has reached and has been directed to client
Shopping interest push the purpose of corresponding shopping advertisement, to realize the specific aim and efficiency that improve push shopping advertisement,
The technique effect of the shopping experience of client is promoted, and then solve existing e-commerce platform can not effectively purchase to pushes customer
The technical issues of object advertisement.
It is retouched it should be noted that the optional or preferred embodiment of the present embodiment may refer to the correlation in Examples 1 and 2
It states, details are not described herein again.
Embodiment 4
According to embodiments of the present invention, a kind of system embodiment for implementing above-mentioned data processing method, Fig. 5 are additionally provided
It is a kind of structural schematic diagram of data processing system according to the ... of the embodiment of the present invention, as shown in figure 5, above-mentioned data processing system,
Including：Image capture device 50, first server 52, second server 54, wherein
Image capture device 50, the behavioral data for acquiring at least one target object in target area；First clothes
Business device 52, connect with above-mentioned image capture device, for receiving above-mentioned behavioral data, and by dividing above-mentioned behavioral data
Analysis, obtains analysis result；Second server 54 is connect with above-mentioned first server 52, for pushing and above-mentioned analysis result pair
The multi-medium data answered.
Optionally, above-mentioned image capture device 50 is capture apparatus, for example, high-definition camera, rotating camera etc.；It is above-mentioned
First server 52 can be any one management server；Above-mentioned second server 54 can be electric business server, Ke Yiyong
In the analysis result data for receiving first server transmission, it is local with spare to be stored in second server.On it should be noted that
State the background server that second server can be any one electric business shopping platform.
Optionally, above-mentioned target area can be, but not limited to the purchase and consumption place for each type, for example, shopping quotient
Field, shop；Above-mentioned target object can be but be not limited to：User in purchase and consumption place, for example, can be to do shopping
The consumer of market consumption can also be the user etc. to go window-shopping in shopping plaza, and the quantity of above-mentioned target object can be one
Or it is multiple.
In a kind of optional embodiment, above-mentioned analysis result includes at least：It is the facial characteristics of above-mentioned target object, above-mentioned
Whether target object performs predetermined operation in the residence time of above-mentioned target area, above-mentioned target object, wherein above-mentioned predetermined
Operation can be whether to have tried some type of clothes, shoes etc. on.
As a kind of optional embodiment, if user logs in electric business shopping platform in such a way that brush face is verified, on
Stating second server can search whether this user's according to the facial characteristics of the user from the analysis result being locally stored
Store data, if it is present determine corresponding multi-medium data according to the analysis result, for example, push this season and user
The advertisement link of the same brand clothes in shop where going window-shopping.
In the above-described embodiments, above-mentioned electric business shopping platform is the entrance of user network shopping, can receive second service
The propelling data of device is simultaneously shown to user.
In embodiments of the present invention, by the way of pushing shopping advertisement according to behavioral data of the client in market, lead to
Image capture device 50 is crossed, the behavioral data for acquiring at least one target object in target area；First server 52,
It connect with above-mentioned image capture device, for receiving above-mentioned behavioral data, and by analyzing above-mentioned behavioral data, obtains
Analysis result；Second server 54 is connect with above-mentioned first server 52, for pushing more matchmakers corresponding with above-mentioned analysis result
Volume data, has achieved the purpose that the shopping interest for client pushes corresponding shopping advertisement, and push purchase is improved to realize
The specific aim and efficiency of object advertisement, promote the technique effect of the shopping experience of client, and then it is flat to solve existing e-commerce
Platform can not effectively to pushes customer shopping advertisement the technical issues of.
In a kind of optional embodiment, above-mentioned image capture device includes：Sending ending equipment, for sending above-mentioned behavior
Data are to above-mentioned first server；Above-mentioned first server includes：Receiving device connect with above-mentioned sending ending equipment, is used for
Receive above-mentioned behavioral data；Analytical equipment is connect with above-mentioned receiving device, for analyzing above-mentioned behavioral data, is obtained
To above-mentioned analysis result；First communication unit is connect with above-mentioned analytical equipment, for sending above-mentioned analysis result to above-mentioned second
Server.
Optionally, sending ending equipment (S end equipments) or image capture device side are provided in above-mentioned image capture device
It is connected with sending ending equipment.Wherein, above-mentioned sending ending equipment can be hardware (equipment) or software.It can in above-mentioned first server
To be built-in with receiving device (R end equipments), wherein above-mentioned receiving device may be hardware (equipment) or software.
In a kind of optional embodiment, above-mentioned second server includes：Second communication unit, it is single with above-mentioned first communication
Member connection, for receiving above-mentioned analysis result；Memory is connect with above-mentioned second communication unit, for storing above-mentioned analysis knot
Fruit, and multi-medium data corresponding with above-mentioned analysis result；Processor is connect with above-mentioned memory, in above-mentioned target
In the case that object successfully logs in above-mentioned second server, determine corresponding with above-mentioned target object analysis result, and push and
The corresponding multi-medium data of above-mentioned analysis result.
Optionally, above-mentioned first communication unit, above-mentioned second communication unit can with the communication unit of any one type,
For example, can be GPRS communication units, WIFI communication unit.Data query function, advertisement pushing may be implemented in above-mentioned processor
Function etc..
In the embodiment of the present application, it is stored using the facial characteristics of user as memory key assignments due to above-mentioned second server
Analysis result, therefore, electric business user can log in electric business shopping platform in such a way that brush face logs in, that is, corresponding login is above-mentioned
Second server.Therefore, corresponding multi-medium data can be inquired in the analysis result that second server is locally stored.
In an alternative embodiment, above system further includes：
Target platform is connect with above-mentioned second server, for receiving above-mentioned multi-medium data, and by above-mentioned multimedia number
According to showing target object.
Optionally, above-mentioned target platform is electric business shopping platform, for example, Taobao, the shopping platforms such as Jingdone district, Suning.
As a kind of optional embodiment, after user's brush face successfully logs in electric business shopping platform, above-mentioned second service
Device is in background query memory, to determine the relative recording that whether there is analysis result corresponding with above-mentioned user in memory；
If there is analysis result corresponding with above-mentioned user, then shopping advertisement corresponding with analysis result is pushed to the user.
Based on above-mentioned alternative embodiment provided herein, the market buying behavior essence according to target object may be implemented
Quasi- advertisement data.User is considered not only in the Shopping Behaviors of the consumption areas such as market, is pushing above-mentioned shopping advertisement
Meanwhile it taking into account and considering that the search behavior of above-mentioned user, browse web sites type；In addition, if not existing in above-mentioned database and mesh
The corresponding analysis result of object is marked, then can also carry out shopping advertisement push by search behavior, the type that browses web sites.
It should be noted that the concrete structure of data processing system shown in Fig. 5 in the application is only signal, specific
In application, the data processing system in the application can have more or few structures than data processing system shown in fig. 5.
It should be noted that any one optional or preferred data processing method in above-described embodiment 1 to 3,
It can execute or realize in the data processing system that the present embodiment is provided.
In addition, still it should be noted that the optional or preferred embodiment of the present embodiment may refer in embodiment 1-3
Associated description, details are not described herein again.
Embodiment 5
According to embodiments of the present invention, a kind of embodiment for implementing the device of above-mentioned data processing method is additionally provided,
Fig. 6 is a kind of structural schematic diagram of data processing equipment according to the ... of the embodiment of the present invention, as shown in fig. 6, above-mentioned data processing fills
It sets, including：Receiving module 60, analysis module 62 and sending module 64, wherein
Receiving module 60, for receiving the behavioral data from image capture device, wherein above-mentioned image capture device is used
In the behavioral data of at least one target object in acquisition target area；Analysis module 62, for by above-mentioned behavior number
According to being analyzed, analysis result is obtained；Sending module 64, for sending above-mentioned analysis result to second server, wherein above-mentioned
Second server is for pushing multi-medium data corresponding with above-mentioned analysis result.
It should be noted that above-mentioned modules can be realized by software or hardware, for example, for the latter,
It can be accomplished by the following way：Above-mentioned modules can be located in same processor；Alternatively, above-mentioned modules are with arbitrary
The mode of combination is located in different processors.
Herein it should be noted that above-mentioned receiving module 60, analysis module 62 and sending module 64 correspond in embodiment 1
Step S102 to step S106, above-mentioned module is identical as example and application scenarios that corresponding step is realized, but is not limited to
1 disclosure of that of above-described embodiment.It should be noted that above-mentioned module may operate in computer as a part for device
In terminal.
It should be noted that the optional or preferred embodiment of the present embodiment may refer to the associated description in embodiment 1,
Details are not described herein again.
Above-mentioned data processing equipment can also include processor and memory, above-mentioned receiving module 60, analysis module 62
It is waited with sending module 64 and is used as program unit storage in memory, above-mentioned journey stored in memory is executed by processor
Sequence unit realizes corresponding function.
Include kernel in processor, is gone in memory to transfer corresponding program unit by kernel, above-mentioned kernel can be arranged
One or more.Memory may include the volatile memory in computer-readable medium, random access memory (RAM)
And/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one
Storage chip.
The embodiment of the present application also provides a kind of storage mediums.Optionally, in the present embodiment, above-mentioned storage medium includes
The program of storage, wherein equipment where controlling above-mentioned storage medium when above procedure is run executes any one of the above data
Processing method.
Optionally, in the present embodiment, above-mentioned storage medium can be located in computer network Computer terminal group
In any one terminal, or in any one mobile terminal in mobile terminal group, above-mentioned storage medium packet
Include the program of storage.
Optionally, equipment executes following functions where controlling storage medium when program is run：It receives and comes from Image Acquisition
The behavioral data of equipment, wherein above-mentioned image capture device is used to acquire the row of at least one target object in target area
For data；By analyzing above-mentioned behavioral data, analysis result is obtained；Above-mentioned analysis result is sent to second server,
Wherein, above-mentioned second server is for pushing multi-medium data corresponding with above-mentioned analysis result.
Optionally, equipment executes following functions where controlling storage medium when program is run：Store above-mentioned analysis result
To database, wherein above-mentioned second server stores above-mentioned analysis by database key assignments of the facial characteristics of above-mentioned target object
As a result.
Optionally, equipment executes following functions where controlling storage medium when program is run：Detect above-mentioned target object
Whether above-mentioned second server is successfully logged in, wherein the mode of above-mentioned login includes at least：Brush face logs in；In above-mentioned target pair
In the case of successfully logging in above-mentioned second server, inquire in above-mentioned database with the presence or absence of corresponding with above-mentioned target object
Analysis result；If there is analysis result corresponding with above-mentioned target object in above-mentioned database, push and above-mentioned analysis result pair
The multi-medium data answered is to above-mentioned target object.
Optionally, equipment executes following functions where controlling storage medium when program is run：Push above-mentioned multimedia number
Above-mentioned multi-medium data is showed into above-mentioned target object according to target platform, and by above-mentioned target platform.
Optionally, equipment executes following functions where controlling storage medium when program is run：Receive first server hair
The analysis result sent, wherein above-mentioned first server is used to receive the behavioral data from image capture device, and by upper
It states behavioral data to be analyzed, obtains above-mentioned analysis result, above-mentioned image capture device is for acquiring in target area at least
The behavioral data of one target object；Push multi-medium data corresponding with above-mentioned analysis result.
Optionally, equipment executes following functions where controlling storage medium when program is run：It receives and comes from Image Acquisition
The behavioral data of equipment, wherein above-mentioned image capture device is used to acquire the row of at least one target object in target area
For data；By analyzing above-mentioned behavioral data, analysis result is obtained；Push multimedia corresponding with above-mentioned analysis result
Data.
The embodiment of the present application also provides a kind of processors.Optionally, in the present embodiment, above-mentioned processor is for running
Program, wherein above procedure executes any one of the above data processing method when running.
The embodiment of the present application provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, processor realize following steps when executing program：The behavior from image capture device of reception
Data, wherein above-mentioned image capture device is used to acquire the behavioral data of at least one target object in target area；Pass through
Above-mentioned behavioral data is analyzed, analysis result is obtained；Above-mentioned analysis result is sent to second server, wherein above-mentioned
Two servers are for pushing multi-medium data corresponding with above-mentioned analysis result.
Optionally, when above-mentioned processor executes program, above-mentioned analysis result can also be stored to database, wherein above-mentioned
Second server stores above-mentioned analysis result by database key assignments of the facial characteristics of above-mentioned target object.
Optionally, when above-mentioned processor executes program, it can also detect whether above-mentioned target object successfully logs in above-mentioned the
Two servers, wherein the mode of above-mentioned login includes at least：Brush face logs in；Above-mentioned second is successfully logged in above-mentioned target object
In the case of server, inquires and whether there is analysis result corresponding with above-mentioned target object in above-mentioned database；If above-mentioned number
According to there is analysis result corresponding with above-mentioned target object in library, it is supreme to push multi-medium data corresponding with above-mentioned analysis result
State target object.
Optionally, when above-mentioned processor executes program, above-mentioned multi-medium data can also be pushed to target platform, and pass through
Above-mentioned multi-medium data is showed above-mentioned target object by above-mentioned target platform.
Optionally, when above-mentioned processor executes program, the analysis result of first server transmission can also be received, wherein
Above-mentioned first server is used to receive the behavioral data from image capture device, and by dividing above-mentioned behavioral data
Analysis, obtains above-mentioned analysis result, and above-mentioned image capture device is used to acquire the row of at least one target object in target area
For data；Push multi-medium data corresponding with above-mentioned analysis result.
Optionally, when above-mentioned processor executes program, the behavioral data of image capture device is may also receive from,
In, above-mentioned image capture device is used to acquire the behavioral data of at least one target object in target area；By to above-mentioned
Behavioral data is analyzed, and analysis result is obtained；Push multi-medium data corresponding with above-mentioned analysis result.
Present invention also provides a kind of computer program products, when being executed on data processing equipment, are adapted for carrying out just
The program of beginningization there are as below methods step：Receive the behavioral data from image capture device, wherein above-mentioned image capture device
Behavioral data for acquiring at least one target object in target area；By analyzing above-mentioned behavioral data, obtain
To analysis result；Above-mentioned analysis result is sent to second server, wherein above-mentioned second server is for pushing and above-mentioned analysis
As a result corresponding multi-medium data.
Optionally, when above computer program product executes program, above-mentioned analysis result can also be stored to database,
In, above-mentioned second server stores above-mentioned analysis result by database key assignments of the facial characteristics of above-mentioned target object.
Optionally, when above computer program product executes program, it can also detect whether above-mentioned target object is successfully stepped on
Record above-mentioned second server, wherein the mode of above-mentioned login includes at least：Brush face logs in；It is successfully logged in above-mentioned target object
In the case of above-mentioned second server, inquires and whether there is analysis result corresponding with above-mentioned target object in above-mentioned database；
If there is analysis result corresponding with above-mentioned target object in above-mentioned database, multimedia corresponding with above-mentioned analysis result is pushed
Data are to above-mentioned target object.
Optionally, when above computer program product executes program, it is flat to target that above-mentioned multi-medium data can also be pushed
Platform, and above-mentioned multi-medium data is showed by above-mentioned target object by above-mentioned target platform.
Optionally, when above computer program product executes program, the analysis knot of first server transmission can also be received
Fruit, wherein above-mentioned first server is used to receive the behavioral data from image capture device, and by above-mentioned behavioral data
It is analyzed, obtains above-mentioned analysis result, above-mentioned image capture device is used to acquire at least one target pair in target area
The behavioral data of elephant；Push multi-medium data corresponding with above-mentioned analysis result.
Optionally, when above computer program product executes program, it may also receive from the behavior of image capture device
Data, wherein above-mentioned image capture device is used to acquire the behavioral data of at least one target object in target area；Pass through
Above-mentioned behavioral data is analyzed, analysis result is obtained；Push multi-medium data corresponding with above-mentioned analysis result.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
In the above embodiment of the present invention, all emphasizes particularly on different fields to the description of each embodiment, do not have in some embodiment
The part of detailed description may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents can pass through others
Mode is realized.Wherein, the apparatus embodiments described above are merely exemplary, for example, the unit division, Ke Yiwei
A kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or
Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module
It connects, can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
On unit.Some or all of unit therein can be selected according to the actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product
When, it can be stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially
The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words
It embodies, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, server or network equipment etc.) execute each embodiment the method for the present invention whole or
Part steps.And storage medium above-mentioned includes：USB flash disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can to store program code
Medium.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (11)
1. a kind of data processing method, which is characterized in that including：
First server receives the behavioral data from image capture device, wherein described image collecting device is for acquiring mesh
Mark the behavioral data of at least one target object in region；
The first server obtains analysis result by analyzing the behavioral data；
The first server sends the analysis result to second server, wherein the second server for push with
The corresponding multi-medium data of the analysis result.
2. according to the method described in claim 1, it is characterized in that, the analysis result includes at least：The target object
Whether facial characteristics, the target object perform predetermined operation in the residence time of the target area, the target object.
3. according to the method described in claim 1, it is characterized in that, sending the analysis result to the in the first server
After two servers, the method further includes：
The second server stores the analysis result to database, wherein the second server is with the target object
Facial characteristics be that database key assignments stores the analysis result.
4. according to the method described in claim 3, it is characterized in that, storing the analysis result to number in the second server
After library, the method further includes：
Detect whether the target object successfully logs in the second server, wherein the mode of the login includes at least：Brush
Face logs in；
In the case where the target object successfully logs in the second server, the second server inquires the database
In whether there is analysis result corresponding with the target object；
If there is analysis result corresponding with the target object in the database, the second server pushes and described point
The corresponding multi-medium data of result is analysed to the target object.
5. according to the method described in claim 4, it is characterized in that, second server push is corresponding with the analysis result
Multi-medium data to the target object include：
The second server pushes the multi-medium data to target platform, and by the target platform by the multimedia
Data show the target object.
6. a kind of data processing method, which is characterized in that including：
Second server receives the analysis result that first server is sent, wherein the first server is for receiving from figure
As the behavioral data of collecting device, and by analyzing the behavioral data, the analysis result is obtained, described image is adopted
Collection equipment is used to acquire the behavioral data of at least one target object in target area；
The second server pushes multi-medium data corresponding with the analysis result.
7. a kind of data processing method, which is characterized in that including：
Second server receives the behavioral data from image capture device, wherein described image collecting device is for acquiring mesh
Mark the behavioral data of at least one target object in region；
The second server obtains analysis result by analyzing the behavioral data；
The second server pushes multi-medium data corresponding with the analysis result.
8. a kind of data processing system, which is characterized in that including：
Image capture device, the behavioral data for acquiring at least one target object in target area；
First server is connect with described image collecting device, for receiving the behavioral data, and by the behavior number
According to being analyzed, analysis result is obtained；
Second server is connect with the first server, for pushing multi-medium data corresponding with the analysis result.
9. system according to claim 8, which is characterized in that
Described image collecting device includes：Sending ending equipment, for sending the behavioral data to the first server；
The first server includes：Receiving device is connect with the sending ending equipment, for receiving the behavioral data；
Analytical equipment is connect with the receiving device, for analyzing the behavioral data, obtains the analysis result；The
One communication unit is connect with the analytical equipment, for sending the analysis result to the second server.
10. system according to claim 9, which is characterized in that the second server includes：
Second communication unit is connect with first communication unit, for receiving the analysis result；
Memory is connect with second communication unit, for storing the analysis result, and it is corresponding with the analysis result
Multi-medium data；
Processor is connect with the memory, in the case where the target object successfully logs in the second server,
It determines analysis result corresponding with the target object, and pushes multi-medium data corresponding with the analysis result.
11. system according to claim 8, which is characterized in that the system also includes：
Target platform is connect with the second server, for receiving the multi-medium data, and by the multi-medium data exhibition
Show to target object.
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Application publication date: 20181026 |