CN107993101A - A kind of ad distribution preprocess method - Google Patents
A kind of ad distribution preprocess method Download PDFInfo
- Publication number
- CN107993101A CN107993101A CN201711444741.9A CN201711444741A CN107993101A CN 107993101 A CN107993101 A CN 107993101A CN 201711444741 A CN201711444741 A CN 201711444741A CN 107993101 A CN107993101 A CN 107993101A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- threshold
- distribution
- preprocess method
- issued
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- Databases & Information Systems (AREA)
- General Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- General Engineering & Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides a kind of ad distribution preprocess method, comprises the following steps：S1：Establish advertisement screening key information table and releasing advertisements database；S2：Pending advertisement and the information in advertisement screening key information table are contrasted one by one, judge whether similarity is higher than first threshold；If it is, then the advertisement not issues and is stored in blacklist；Otherwise step S3 is performed；S3：Pending advertisement and each advertisement in blacklist are contrasted one by one, judge whether similarity is higher than second threshold；If it is, then the advertisement is not issued；Otherwise step S4 is performed；S4：Pending advertisement and advertisement in releasing advertisements database are contrasted one by one, judge whether similarity is higher than the 3rd threshold value；If it is, then the advertisement is not issued；Otherwise the advertisement is issued and is stored into releasing advertisements database.A kind of ad distribution preprocess method screening effect of the present invention is good, and screening process has more specific aim, and easy to operate.
Description
Technical field
The present invention relates to advertisement issuing technology field,
Especially, the present invention relates to a kind of ad distribution preprocess method.
Background technology
The web advertisement is exactly the advertisement done on internet.Utilized by web advertisement release platform wide on website
Banner, text link, multimedia method are accused, publication or releasing advertisements, Internet user is delivered to by network in internet
A kind of high-tech advertising campaign mode.Compared with traditional communications media advertisement (newspaper, magazine, TV, broadcast, open air),
The web advertisement has advantageous advantage, and at present, the market of Internet advertisement increases with surprising rapidity.
It is a kind of most common side for effectively obtaining various information and data by browser access in Internet technology
Formula.At the same time when passing through browser access, also to most of while the advertisement largely launched on webpage provides the user with information
User brings interference, and the advertisement of rubbish property is also more and more, and very big interference is caused to user job and life.
Ad distribution side handles substantial amounts of advertisement at the same time, can not be screened and then be issued one by one, it is necessary to passed through
The manual screen of personnel, not only efficiency is low, can't effectively screen out waste advertisements of the part containing implicit information.Therefore, we
It is necessary in clean network environment, prevents discarded, unnecessary, rubbish ad distribution.
The content of the invention
Good it is an object of the invention to provide a kind of screening effect, screening process has more specific aim, and easy to operate wide
Accuse preprocessing method for distributing.
To solve the above problems, the present invention adopts the following technical scheme that what is be achieved：
A kind of ad distribution preprocess method, comprises the following steps：
S1：Establish advertisement screening key information table and releasing advertisements database；
S2：Information in pending advertisement and advertisement screening key information table is contrasted one by one, judges similarity whether higher than the
One threshold value；If it is, then the advertisement not issues and is stored in blacklist；Otherwise step S3 is performed；
S3：Pending advertisement and each advertisement in blacklist are contrasted one by one, judge whether similarity is higher than second threshold；If
It is higher than, then the advertisement is not issued；Otherwise step S4 is performed；
S4：Pending advertisement and advertisement in releasing advertisements database are contrasted one by one, judge whether similarity is higher than the 3rd threshold
Value；If it is, then the advertisement is not issued；Otherwise the advertisement is issued and is stored into releasing advertisements database.
Preferably, when performing step S1, advertisement screening key information table includes video, image and word.
Preferably, before performing step S2, blacklist storage table is established.
Preferably, before performing step S2, first threshold is established, and generates first threshold contrast rule.
Preferably, before performing step S3, second threshold is established, and generates second threshold contrast rule.
Preferably, before performing step S4, the 3rd threshold value is established, and generates the 3rd threshold comparison rule.
Preferably, when performing step S4, if by pending advertisement and any advertisement phase in releasing advertisements database
Together, then the advertisement is directly not issued.
A kind of ad distribution preprocess method beneficial effect of the present invention is：Screening effect is good, and screening process is more directed to
Property, and it is easy to operate.
Brief description of the drawings
Fig. 1 is the flow diagram of one embodiment of the invention.
Embodiment
The present invention is described further with reference to the accompanying drawings and examples.
Ad distribution side handles substantial amounts of advertisement at the same time, can not be screened and then be issued one by one, it is necessary to by personnel
Manual screen, not only efficiency is low, can't effectively screen out waste advertisements of the part containing implicit information.Therefore, we have must
Discarded, unnecessary, rubbish ad distribution is prevented in clean network environment.
Embodiment one：
As shown in Figure 1, being only one of embodiment of the present invention, advertisement is sieved in order to more convenient, simpler
Choosing, and screening effect is good, screening process has more specific aim, and the present invention proposes a kind of ad distribution preprocess method, including following
Step：
S1：Establish advertisement screening key information table and releasing advertisements database；
Many adlines are similar now, and waste advertisements are even more that similarity is high, we can input extensively before issue
Screening key message is accused, advertisement to be released is subjected to filtering screening, when key message occurs in advertisement, directly carries out interception sieve
Choosing.
This step is the preset in advance before screening, and by this screening step, advertisement to be released is carried out tentatively
Screening.
S2：Pending advertisement and the information in advertisement screening key information table are contrasted one by one, judge whether similarity is high
In first threshold；If it is, then the advertisement not issues and is stored in blacklist；Otherwise step S3 is performed；
It is exactly formal to start that advertisement screen after advertisement screening key information table is stored.Once sieve
Select key message, or similarity to be higher than first threshold, that is, intercept, not follow-up issuing process.Certainly, similarity is low
Not intercept.
Certainly, during the advertisement that interception is screened all pipes off.
S3：Pending advertisement and each advertisement in blacklist are contrasted one by one, judge whether similarity is higher than second threshold；
If it is, then the advertisement is not issued；Otherwise step S4 is performed；
Not occurring screening the advertisement of key message will be screened again, show blacklist before, then these are wide
Accuse and contrasted one by one with the advertisement in blacklist, if it is very high with the advertisement similarity in blacklist, and it would be higher than second threshold
With regard to intercepting.It is less than the advertisement of second threshold with the similarity of all advertisements in blacklist, will not be intercepted.
S4：Pending advertisement and advertisement in releasing advertisements database are contrasted one by one, judge similarity whether higher than the
Three threshold values；If it is, then the advertisement is not issued；Otherwise the advertisement is issued and is stored into releasing advertisements data
Storehouse.
Releasing advertisements database has just been set in step S1, by above-mentioned steps screen advertisement can with
Releasing advertisements database is contrasted, and same or similar degree is high, and the advertisement higher than the 3rd threshold value is intercepted.Similarity is low
Advertisement issued.
This step is in order to avoid identical advertisement is repeatedly handled, and saves the ad distribution time, facilitates publisher to carry out pipe
Reason.
Embodiment two：
Only one of embodiment of the invention, the present invention can also more refine the process for intercepting filtering advertisements.
First, when performing step S1, advertisement screening key information table includes video, image and word.
The content of advertisement screening key information table can also have what user's input often occurred in addition to having specific character
The video and image of troubling advertisement.The scope of screening is more comprehensively.
Then, before step S2 is performed, blacklist storage table is established.
Moreover, before step S2 is performed, first threshold is established, and generates first threshold contrast rule.Performing step
Before S3, second threshold is established, and generates second threshold contrast rule.Before step S4 is performed, the 3rd threshold value is established, and it is raw
Into the 3rd threshold comparison rule.
These above said first thresholds, second threshold and the 3rd threshold value can be artificial manual settings, pass through
These three threshold values are changed, the advertisement screening of different screening dynamics can be reached.
Finally, when performing step S4, if pending advertisement is identical with any advertisement in releasing advertisements database,
Then the advertisement is directly not issued.Avoid repeating to issue.
A kind of ad distribution preprocess method screening effect of the present invention is good, and screening process has more specific aim, and easy to operate.
The present invention is not limited to above-mentioned specific embodiment, and the invention may be variously modified and varied.Every foundation
The technical spirit of the present invention should be included in the present invention to embodiment of above any modification, equivalent replacement, improvement and so on
Protection domain.
Claims (7)
1. a kind of ad distribution preprocess method, it is characterised in that comprise the following steps：
S1：Establish advertisement screening key information table and releasing advertisements database；
S2：Information in pending advertisement and advertisement screening key information table is contrasted one by one, judges similarity whether higher than the
One threshold value；If it is, then the advertisement not issues and is stored in blacklist；Otherwise step S3 is performed；
S3：Pending advertisement and each advertisement in blacklist are contrasted one by one, judge whether similarity is higher than second threshold；If
It is higher than, then the advertisement is not issued；Otherwise step S4 is performed；
S4：Pending advertisement and advertisement in releasing advertisements database are contrasted one by one, judge whether similarity is higher than the 3rd threshold
Value；If it is, then the advertisement is not issued；Otherwise the advertisement is issued and is stored into releasing advertisements database.
A kind of 2. ad distribution preprocess method according to claim 1, it is characterised in that：When performing step S1, advertisement
Screening key information table includes video, image and word.
A kind of 3. ad distribution preprocess method according to claim 1, it is characterised in that：Before performing step S2, build
Vertical blacklist storage table.
A kind of 4. ad distribution preprocess method according to claim 1, it is characterised in that：Before performing step S2, build
Vertical first threshold, and generate first threshold contrast rule.
A kind of 5. ad distribution preprocess method according to claim 1, it is characterised in that：Before performing step S3, build
Vertical second threshold, and generate second threshold contrast rule.
A kind of 6. ad distribution preprocess method according to claim 1, it is characterised in that：Before performing step S4, build
Vertical 3rd threshold value, and generate the 3rd threshold comparison rule.
A kind of 7. ad distribution preprocess method according to claim 1, it is characterised in that：When performing step S4, if
Pending advertisement is identical with any advertisement in releasing advertisements database, then the advertisement is directly not issued.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711444741.9A CN107993101A (en) | 2017-12-27 | 2017-12-27 | A kind of ad distribution preprocess method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711444741.9A CN107993101A (en) | 2017-12-27 | 2017-12-27 | A kind of ad distribution preprocess method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107993101A true CN107993101A (en) | 2018-05-04 |
Family
ID=62042967
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711444741.9A Pending CN107993101A (en) | 2017-12-27 | 2017-12-27 | A kind of ad distribution preprocess method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107993101A (en) |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101815262A (en) * | 2010-04-13 | 2010-08-25 | 深圳市五巨科技有限公司 | Method and device for shielding spam short messages of mobile terminal |
| CN101901451A (en) * | 2010-07-22 | 2010-12-01 | 杭州异联商务有限公司 | Multimedia network advertisement releasing system |
| CN104050195A (en) * | 2013-03-15 | 2014-09-17 | 北京暴风科技股份有限公司 | Advertisement sticker processing method and system |
| CN105139229A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement keyword screening method |
| CN105812836A (en) * | 2016-03-07 | 2016-07-27 | 北京奇虎科技有限公司 | VPN based video advertisement blocking method and device |
| CN105871701A (en) * | 2016-05-30 | 2016-08-17 | 周奇 | Email handling method and device |
| CN106156093A (en) * | 2015-04-01 | 2016-11-23 | 阿里巴巴集团控股有限公司 | The recognition methods of ad content and device |
-
2017
- 2017-12-27 CN CN201711444741.9A patent/CN107993101A/en active Pending
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101815262A (en) * | 2010-04-13 | 2010-08-25 | 深圳市五巨科技有限公司 | Method and device for shielding spam short messages of mobile terminal |
| CN101901451A (en) * | 2010-07-22 | 2010-12-01 | 杭州异联商务有限公司 | Multimedia network advertisement releasing system |
| CN104050195A (en) * | 2013-03-15 | 2014-09-17 | 北京暴风科技股份有限公司 | Advertisement sticker processing method and system |
| CN106156093A (en) * | 2015-04-01 | 2016-11-23 | 阿里巴巴集团控股有限公司 | The recognition methods of ad content and device |
| CN105139229A (en) * | 2015-08-24 | 2015-12-09 | 成都秋雷科技有限责任公司 | Webpage advertisement keyword screening method |
| CN105812836A (en) * | 2016-03-07 | 2016-07-27 | 北京奇虎科技有限公司 | VPN based video advertisement blocking method and device |
| CN105871701A (en) * | 2016-05-30 | 2016-08-17 | 周奇 | Email handling method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102368714B (en) | Network alarm processing method, apparatus and system thereof | |
| CN103618733B (en) | A kind of data filtering system and method for being applied to mobile Internet | |
| CN105303394A (en) | Network advertisement placement method and system based on web search engine | |
| CN103957469A (en) | Internet video on demand method and system based on real-time packaging switching | |
| CN104077701A (en) | Task processing method and device used for e-business platform | |
| CN103327104A (en) | Method for rendering filtered webpage advertisements to client | |
| CN103034722A (en) | Network video comment gathering device and network video comment gathering method | |
| CN105550165A (en) | Plug-in and method capable of importing webpage article into webpage text editor | |
| CN104951504B (en) | A kind of web page processing method and system | |
| CN105589866A (en) | Information display method and apparatus | |
| CN103955846B (en) | The control method and device of multiple terminal intelligent feedbacks are controlled in information processing system | |
| CN102917273A (en) | Cross-platform display application method and device | |
| CN106294642A (en) | There is the information issuing system of greek version function | |
| CN104348749B (en) | A kind of flow control methods, apparatus and system | |
| CN107993101A (en) | A kind of ad distribution preprocess method | |
| CN105354249A (en) | Multi-account relevance method and device, and electronic equipment | |
| CN109151258B (en) | Cloud-cut video distribution method and system | |
| CN102999512A (en) | Method and system for processing text advertisement | |
| CN102137082A (en) | Method and device for filtering content | |
| CN107274205A (en) | Order generation method and system | |
| CN107135283A (en) | A kind of Chief Web Officer short chain configuring management method | |
| CN106412893A (en) | Rapid Portal authentication method, system, and WIFI device | |
| CN106936630A (en) | A kind of whole bag upgrade method of many card insert type equipment and upgrade-system | |
| CN101604434A (en) | A kind of member's advertisement delivery method and system | |
| CN107508827A (en) | A kind of message parsing method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20180504 |