CN107422837A - A kind of method and device for realizing body-sensing interactive advertisement - Google Patents

A kind of method and device for realizing body-sensing interactive advertisement Download PDF

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Publication number
CN107422837A
CN107422837A CN201510517001.8A CN201510517001A CN107422837A CN 107422837 A CN107422837 A CN 107422837A CN 201510517001 A CN201510517001 A CN 201510517001A CN 107422837 A CN107422837 A CN 107422837A
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CN
China
Prior art keywords
advertisement
limb action
action information
sensing interactive
limb
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510517001.8A
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Chinese (zh)
Inventor
樊燚
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Zhejiang Seecomedia Culture Communication Co Ltd
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Zhejiang Seecomedia Culture Communication Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Zhejiang Seecomedia Culture Communication Co Ltd filed Critical Zhejiang Seecomedia Culture Communication Co Ltd
Priority to CN201510517001.8A priority Critical patent/CN107422837A/en
Publication of CN107422837A publication Critical patent/CN107422837A/en
Pending legal-status Critical Current

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Abstract

The present invention relates to a kind of method and device for realizing body-sensing interactive advertisement, by using commonly setting camera, Kinect is replaced with related algorithm, so that body-sensing interactive advertisement can be achieved in the combination of common camera and advertisement machine, and then on the basis of body-sensing interactive advertisement superiority is preserved, greatly reduce cost, and make it that advertisement putting plant maintenance is simpler, cost is lower;Client implements to suspend, play, retreat and select the advertisement oneself liked according to the action of oneself to advertisement in the present invention.So as to strengthen the variation of advertisement media, the unicity of advertisement broadcasting is overcome, allows client to be carried out with advertisement interactive.

Description

A kind of method and device for realizing body-sensing interactive advertisement
Technical field
The present invention relates to advertisement machine field, and in particular to a kind of method and device for realizing body-sensing interactive advertisement.
Background technology
Advertisement machine is the smart machine of a new generation, is controlled by terminal software, network information transfer and multimedia terminal show Show and form a complete advertisement broadcast control system, and advertisement is carried out by Multi-media Materials such as picture, word, video, small plug-in units Publicity.The initial conception of advertisement machine is that advertisement is changed from passive to active, so advertisement machine is interactive so that it possesses many public affairs Service function altogether, and customer's active browse advertisements are attracted with this.
With the variation of advertisement machine, the mode of advertisement media is also diversified therewith.But the advertisement media of in the market is big Majority is all a kind of plane and single advertisement placement method, and by prolonged development, this traditional advertisement mechanism is Through can not be noticeable.
Kinect be Microsoft on the E3 great Zhan on June 2nd, 2009, the XBOX360 body-sensings periphery peripheral hardware formally announced. Kinect makes the theory of human-computer interaction more thoroughly show, and it is a kind of 3D body-sensings video camera, while it has been imported i.e. When dynamic seizures, image identification, microphone input, speech recognition, the function such as community interactive, by Kinect and existing advertisement machine Function is integrated, and can realize body-sensing interactive advertisement, specifically, it is temporary that client can be allowed to be implemented according to the action of oneself to advertisement Stop, play, retreat and select the advertisement oneself liked.So as to strengthen the variation of advertisement media, advertisement broadcasting is overcome Unicity, client is allowed to be carried out with advertisement interactive.
However, Kinect device is expensive, it is difficult to popularizes, it is therefore necessary to using common camera, is calculated by correlation Method realizes body-sensing interactive advertisement, so as to substitute Kinect device, and then on the basis of body-sensing interactive advertisement superiority is preserved, leads to Crossing common camera allows client oneself to implement to control to advertisement, greatly reduces cost, and cause advertisement putting plant maintenance more Simply, cost is lower.
The content of the invention
For entity sense interactive advertisement, while cost is reduced, the invention provides a kind of side for realizing body-sensing interactive advertisement Method and device, by using commonly camera is set, Kinect is replaced with related algorithm so that common camera and advertisement machine Body-sensing interactive advertisement can be achieved in combination, and then on the basis of body-sensing interactive advertisement superiority is preserved, greatly reduces cost, and And make it that advertisement putting plant maintenance is simpler, cost is lower;Client implements temporary according to the action of oneself to advertisement in the present invention Stop, play, retreat and select the advertisement oneself liked.So as to strengthen the variation of advertisement media, advertisement broadcasting is overcome Unicity, client is allowed to be carried out with advertisement interactive.
The present invention is realized with following technical scheme, a kind of method for realizing body-sensing interactive advertisement, including following step Suddenly:
S1. the limb action information of client is gathered, and the limb action information transfer is entered to the limb action information The equipment of row analyzing and processing;
S2. the equipment controls the action in advertisement according to according to the limb action information so that dynamic in the advertisement Make consistent with the limb action represented by the limb action information.
Preferably, after gathering limb action information in S1, also the limb action information is pre-processed, by the limb Body action message is converted to the expression way that the equipment can identify.
Preferably, after being pre-processed in S1 to the limb action information, also pretreated content is packaged.
A kind of device for realizing body-sensing interactive advertisement, including camera and advertisement machine, the camera are used to gather client Limb action information, and the limb action information transfer to advertisement machine, the advertisement machine are believed according to the limb action Breath, the action in advertisement is controlled, the action in the advertisement is consistent with the limb action represented by the limb action information.
Preferably, after the camera collection limb action information, also the limb action information is pre-processed, will The limb action information is converted to the expression way that the advertisement machine can identify.
Preferably, after the camera pre-processes to the limb action information, also pretreated content is entered Row encapsulation.
Preferably, the advertisement machine is provided with bore hole 3D display device, and the advertisement that can be directly realized by bore hole 3D plays.
Preferably, the camera is using gunlock made of 1080FHD photo-sensitive cells.
The invention provides a kind of method and device for realizing body-sensing interactive advertisement, by using commonly camera is set, transports Kinect is replaced with related algorithm so that body-sensing interactive advertisement, Jin Er can be achieved in the combination of common camera and advertisement machine On the basis of preserving body-sensing interactive advertisement superiority, greatly reduce cost, and cause advertisement putting plant maintenance it is simpler, into This is lower;Client implements to suspend, play, retreat and select oneself to like wide according to the action of oneself to advertisement in the present invention Accuse.So as to strengthen the variation of advertisement media, the unicity of advertisement broadcasting is overcome, allows client to be carried out with advertisement interactive.
Brief description of the drawings
Fig. 1 is a kind of schematic diagram for the method for realizing body-sensing interactive advertisement of the embodiment of the present invention.
Embodiment
To make the object, technical solutions and advantages of the present invention clearer, the present invention is made into one below in conjunction with accompanying drawing It is described in detail on step ground.
In one embodiment, it is a kind of to realize the method for body-sensing interactive advertisement, as shown in figure 1, comprising the following steps:
S1. the limb action information of client is gathered, and the limb action information transfer is entered to the limb action information The equipment of row analyzing and processing;
S2. the equipment controls the action in advertisement according to according to the limb action information so that dynamic in the advertisement Make consistent with the limb action represented by the limb action information.
Preferably, after gathering limb action information in S1, also the limb action information is pre-processed, by the limb Body action message is converted to the expression way that the equipment can identify.
Preferably, after being pre-processed in S1 to the limb action information, also pretreated content is packaged.
A kind of device for realizing body-sensing interactive advertisement, including camera and advertisement machine, the camera are used to gather client Limb action information, and the limb action information transfer to advertisement machine, the advertisement machine are believed according to the limb action Breath, the action in advertisement is controlled, the action in the advertisement is consistent with the limb action represented by the limb action information.
Preferably, after the camera collection limb action information, also the limb action information is pre-processed, will The limb action information is converted to the expression way that the advertisement machine can identify.
Preferably, after the camera pre-processes to the limb action information, also pretreated content is entered Row encapsulation.
Preferably, the advertisement machine is provided with bore hole 3D display device, and the advertisement that can be directly realized by bore hole 3D plays.
Preferably, the camera is using gunlock made of 1080FHD photo-sensitive cells.
Above disclosure is only preferred embodiment of present invention, can not limit the right model of the present invention with this certainly Enclose, therefore the equivalent variations made according to the claims in the present invention, still belong to the scope that the present invention is covered.

Claims (8)

  1. A kind of 1. method for realizing body-sensing interactive advertisement, it is characterised in that comprise the following steps:
    S1. the limb action information of client is gathered, and the limb action information transfer is entered to the limb action information The equipment of row analyzing and processing;
    S2. the equipment controls the action in advertisement according to according to the limb action information so that dynamic in the advertisement Make consistent with the limb action represented by the limb action information.
  2. 2. a kind of method for realizing body-sensing interactive advertisement according to claim 1, it is characterised in that limb action is gathered in S1 After information, also the limb action information is pre-processed, the limb action information is converted into the equipment to know Other expression way.
  3. 3. a kind of method for realizing body-sensing interactive advertisement according to claim 2, it is characterised in that the limbs are moved in S1 After information is pre-processed, also pretreated content is packaged.
  4. 4. a kind of device for realizing body-sensing interactive advertisement, it is characterised in that including camera and advertisement machine, the camera is used for The limb action information of client is gathered, and by the limb action information transfer to advertisement machine, the advertisement machine is according to the limb Body action message, controls the action in advertisement, and the action in the advertisement is moved with the limbs represented by the limb action information Make consistent.
  5. A kind of 5. device for realizing body-sensing interactive advertisement according to claim 4, it is characterised in that the camera collection After limb action information, also the limb action information is pre-processed, the limb action information is converted to described wide The expression way that announcement machine can identify.
  6. 6. a kind of device for realizing body-sensing interactive advertisement according to claim 5, it is characterised in that the camera is to institute State after limb action information pre-processed, also pretreated content is packaged.
  7. 7. a kind of device for realizing body-sensing interactive advertisement according to claim 6, it is characterised in that the advertisement machine is set There is bore hole 3D display device, the advertisement that can be directly realized by bore hole 3D plays.
  8. 8. a kind of device for realizing body-sensing interactive advertisement according to claim 4, it is characterised in that the camera is to adopt The gunlock made of 1080FHD photo-sensitive cells.
CN201510517001.8A 2015-08-21 2015-08-21 A kind of method and device for realizing body-sensing interactive advertisement Pending CN107422837A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510517001.8A CN107422837A (en) 2015-08-21 2015-08-21 A kind of method and device for realizing body-sensing interactive advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510517001.8A CN107422837A (en) 2015-08-21 2015-08-21 A kind of method and device for realizing body-sensing interactive advertisement

Publications (1)

Publication Number Publication Date
CN107422837A true CN107422837A (en) 2017-12-01

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Application Number Title Priority Date Filing Date
CN201510517001.8A Pending CN107422837A (en) 2015-08-21 2015-08-21 A kind of method and device for realizing body-sensing interactive advertisement

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CN (1) CN107422837A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110992102A (en) * 2019-12-05 2020-04-10 陈善策 Interactive 3D advertisement delivery system and delivery method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110992102A (en) * 2019-12-05 2020-04-10 陈善策 Interactive 3D advertisement delivery system and delivery method

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Application publication date: 20171201