CN110992102A - Interactive 3D advertisement delivery system and delivery method - Google Patents
Interactive 3D advertisement delivery system and delivery method Download PDFInfo
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- CN110992102A CN110992102A CN201911237265.2A CN201911237265A CN110992102A CN 110992102 A CN110992102 A CN 110992102A CN 201911237265 A CN201911237265 A CN 201911237265A CN 110992102 A CN110992102 A CN 110992102A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
Abstract
The invention provides an interactive 3D advertisement delivery system and a delivery method, wherein the system comprises the following modules: the intelligent input module, the intelligent output module and the data processing system; the intelligent input module comprises a camera module for carrying out face recognition, human body action recognition, eyeball tracking and object recognition and an audio input module for carrying out voice recognition; the intelligent output module comprises at least one naked eye 3D display module and an audio output module for audio output; the interactive 3D advertisement delivery system carries out intelligent input through modes of face recognition, voice recognition and the like, and can carry out naked eye 3D display in a modularized way through a single or a plurality of naked eye 3D displays so as to carry out advertisement delivery and other intelligent display; and meanwhile, customized advertisement putting time and area selection can be carried out according to the specific requirements of customers.
Description
Technical Field
The invention particularly relates to an interactive 3D advertisement delivery system and a delivery method.
Background
3D display technology, in particular, naked-eye 3D technology and products are pushing a technological revolution to shift from flat panel display to stereoscopic display. International research has been intense, such as sony, samsung, LG companies have launched naked eye 3D products. At present, the 3D industry in China is still in the initial development stage, the naked eye 3D industry is just started, although a plurality of enterprises in China are actively put into the research and development of naked eye 3D technologies and products, the development time of the naked eye 3D technology market in China is short, no professional and formal scientific research institutions exist, and meanwhile, as the stereo imaging technology is a cross-edge technology, few people are researched, the selling price of the naked eye 3D products in the market is high, and the market is in the education and cultivation stage.
The naked eye 3D advertising machine utilizes the characteristic that two eyes of people have parallax, and can obtain a vivid three-dimensional image with space and depth under the condition of not needing any auxiliary equipment. The objects in the picture can be protruded out of the picture or can be hidden in the picture. The naked eye stereoscopic image is deeply favored by consumers due to the real and vivid expressive force, elegant environmental infectivity and strong and shocking visual impact
The digital advertisement machine is a new media concept, and refers to a multimedia professional audio-visual system which releases commercial, financial and entertainment information through a large-screen terminal display device in a shopping mall, an airport and other public places where people flow is gathered. As a substitute of the traditional outdoor advertisement, the advertisement player has a large amount of information, can be conveniently updated at any time, and can be networked, which is incomparable with the traditional outdoor advertisement. The advertising machine can not only release multimedia advertising information to the public, but also bring brand new commercial innovation value. Through the development of recent years, the advertising player has gone through several stages of single machine, network, interaction and the like, and gradually moves towards intellectualization. Traditional, flat-presentation-based content and ad push is less and less appealing to consumers, and interactive media dissemination and marketing approaches are becoming mainstream.
The intelligent naked eye 3D advertising machine product serving as the fifth media provides an indispensable technical platform for realizing interactive media propagation application. The intelligent naked eye 3D advertising machine is characterized in that the terminal display equipment automatically pushes out targeted naked eye 3D advertising information according to the characteristics of different identified consumers. Based on the analysis of the trend, the intelligent naked-eye 3D advertising machine system not only needs to support clearer and vivid naked-eye 3D picture display to attract consumers, has a more friendly touch screen interactive operation interface, but also needs to be capable of identifying the characteristics of the consumers.
In conclusion, the naked eye 3D advertising machine processing scheme based on the intelligent interactive platform is very important. But currently there is no advertising system that can achieve this.
Disclosure of Invention
The present invention is directed to overcoming the above-mentioned problems in the art and providing an interactive 3D advertisement delivery system, which can solve the above-mentioned problems.
In order to meet the requirements, the technical scheme adopted by the invention is as follows: an interactive 3D ad delivery system is provided, the interactive 3D ad delivery system comprising the following modules:
the intelligent input module, the intelligent output module and the data processing system;
the intelligent input module comprises a camera module for carrying out face recognition, human body action recognition, eyeball tracking and object recognition and an audio input module for carrying out voice recognition;
the intelligent output module comprises at least one naked eye 3D display module and an audio output module for audio output;
the data processing system includes:
the requirement description module is used for describing and importing requirements for customers;
the recommendation module is used for intelligently recommending according to the requirements of customers;
the area selection module is used for selecting an advertisement delivery area;
the time selection module is used for selecting advertisement putting time;
and the editing module is used for editing the advertising effect.
The interactive 3D advertisement delivery method comprises the following steps:
s1: the user describes the specific requirements for placing the advertisement, including but not limited to product information, advertisement placement target area, advertisement placement time.
S2: recommending an advertisement putting mode according to the demand information provided by the user;
s3: selecting an advertisement delivery area by a user according to the recommended advertisement delivery mode;
s4: selecting the time period, the specific duration and the playing mode of advertisement putting by a user according to the recommended advertisement putting mode;
s5: searching an available 3d delivery screen according to the advertisement delivery time selected by the client;
s6: the customer confirms the advertisement putting;
s7: uploading the advertisement information;
s8: effect editing is carried out on the uploaded advertisement information;
s9: previewing the edited advertisement confidence;
s10: and finishing placing the order.
The interactive 3D advertisement delivery system has the following advantages:
the interactive 3D advertisement delivery system carries out intelligent input through modes of face recognition, voice recognition and the like, and can carry out naked eye 3D display in a modularized way through a single or a plurality of naked eye 3D displays so as to carry out advertisement delivery and other intelligent display; and meanwhile, customized advertisement putting time and area selection can be carried out according to the specific requirements of customers.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 schematically illustrates a schematic diagram of an interactive 3D ad delivery system, according to one embodiment of the present application.
FIG. 2 schematically illustrates a diagram of a method of interactive 3D ad placement, according to one embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described in further detail with reference to the accompanying drawings and specific embodiments.
In the following description, references to "one embodiment," "an embodiment," "one example," "an example," etc., indicate that the embodiment or example so described may include a particular feature, structure, characteristic, property, element, or limitation, but every embodiment or example does not necessarily include the particular feature, structure, characteristic, property, element, or limitation. Moreover, repeated use of the phrase "in accordance with an embodiment of the present application" although it may possibly refer to the same embodiment, does not necessarily refer to the same embodiment.
Certain features that are well known to those skilled in the art have been omitted from the following description for the sake of simplicity.
According to an embodiment of the present application, there is provided an interactive 3D advertisement delivery system, as shown in fig. 1, including the following modules: the intelligent input module, the intelligent output module and the data processing system; the intelligent input module comprises a camera module for face recognition, human body action recognition, eyeball tracking and object recognition and an audio input module for voice recognition.
According to one embodiment of the application, the intelligent output module of the interactive 3D advertisement delivery system comprises at least one naked-eye 3D display module and an audio output module for audio output.
According to one embodiment of the application, the data processing system of the interactive 3D advertisement delivery system comprises:
the requirement description module is used for describing and importing requirements for customers;
the recommendation module is used for intelligently recommending according to the requirements of customers;
the area selection module is used for selecting an advertisement delivery area;
the time selection module is used for selecting advertisement putting time;
and the editing module is used for editing the advertising effect.
According to an embodiment of the present application, the intelligent input module of the interactive 3D advertisement delivery system further includes a keyboard component, a mouse component, a data line interface for information import and advertisement upload, and a wireless information transceiver component.
According to one embodiment of the application, the data processing system of the interactive 3D advertisement delivery system further comprises: the device comprises a searching module used for viewing available advertisement screens in a specific time period and a previewing module used for previewing advertisement information.
According to one embodiment of the present application, the advertisement delivery regions of the interactive 3D advertisement delivery system include single-point delivery, regional delivery, urban delivery, provincial delivery, national delivery, and international delivery.
According to one embodiment of the application, the interactive 3D ad delivery system further includes a database module for background information storage.
According to an embodiment of the present application, the audio output module of the interactive 3D advertisement delivery system can selectively adjust the output language and tone.
According to one embodiment of the application, the interactive 3D advertisement delivery method comprises the following steps:
s1: the user describes the specific requirements for placing the advertisement, including but not limited to product information, advertisement placement target area, advertisement placement time.
S2: recommending an advertisement putting mode according to the demand information provided by the user;
s3: selecting an advertisement delivery area by a user according to the recommended advertisement delivery mode;
s4: selecting the time period, the specific duration and the playing mode of advertisement putting by a user according to the recommended advertisement putting mode;
s5: searching an available 3d delivery screen according to the advertisement delivery time selected by the client;
s6: the customer confirms the advertisement putting;
s7: uploading the advertisement information;
s8: effect editing is carried out on the uploaded advertisement information;
s9: previewing the edited advertisement confidence;
s10: and finishing placing the order.
According to one embodiment of the application, the play mode in the interactive 3D advertisement delivery method comprises single delivery and cyclic delivery.
According to one embodiment of the application, the database module of the interactive 3D advertising system is used for recording information such as the time of arrival at a store, the time of departure, the consumption behavior at the store, the collective consumption preference and the product information which needs to be identified by a user; and analyzes the information (including but not limited to consumer stay time, ordering, etc.) and sends the analysis results to the advertiser.
According to an embodiment of the application, the interactive 3D advertisement delivery system can also perform the following functions: information announcements, games, intelligent shopping, intelligent entertainment, public computers and intelligent interaction with people according to real-time weather festivals and specific conditions.
According to one embodiment of the present application, the types of clients to which the interactive 3D ad delivery system is directed mainly include the following:
1. personal demand delivery: the device is mainly used for finding pets, finding lost articles, finding people for starting up, seeking marriage, showing a blank and seeking marriage and the like.
2. And (3) small-range activity promotion of individual merchants: new product popularization, activity popularization and enterprise propaganda popularization.
3. Government and public welfare organizations: information publishing, public service advertisement.
According to one embodiment of the application, the main application sites of the interactive 3D advertisement delivery system include: 1. public transport pivot points such as ground stations, airports, bus stations and the like; 2. elevator display screens of residential districts and office buildings; 3. public areas with concentrated stream of people, such as squares, markets, and the like; 4. the existing signboard displayed by the upper level can be replaced by the product.
According to one embodiment of the application, the interactive 3D advertisement delivery system intelligently inputs the interactive 3D advertisement delivery system through modes of face recognition, voice recognition and the like, and can modularly display naked-eye 3D through a single or a plurality of naked-eye 3D displays so as to deliver advertisements and other intelligent displays; and meanwhile, customized advertisement putting time and area selection can be carried out according to the specific requirements of customers.
The above-mentioned embodiments only show some embodiments of the present invention, and the description thereof is more specific and detailed, but should not be construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present invention should be subject to the claims.
Claims (7)
1. An interactive 3D advertisement delivery system, comprising:
the intelligent input module, the intelligent output module and the data processing system;
the intelligent input module comprises a camera module for carrying out face recognition, human body action recognition, eyeball tracking and object recognition and an audio input module for carrying out voice recognition;
the intelligent output module comprises at least one naked eye 3D display module and an audio output module for audio output;
the data processing system includes:
the requirement description module is used for describing and importing requirements for customers;
the recommendation module is used for intelligently recommending according to the requirements of customers;
the area selection module is used for selecting an advertisement delivery area;
the time selection module is used for selecting advertisement putting time;
and the editing module is used for editing the advertising effect.
2. The interactive 3D ad delivery system of claim 1, wherein: the intelligent input module also comprises a keyboard component, a mouse component, a data line interface for information import and advertisement upload and a wireless information receiving and transmitting component.
3. The interactive 3D ad delivery system of claim 1, wherein the data processing system further comprises: the device comprises a searching module used for viewing available advertisement screens in a specific time period and a previewing module used for previewing advertisement information.
4. The interactive 3D ad delivery system of claim 1, wherein: the advertisement delivery area comprises single-point delivery, regional delivery, urban delivery, provincial delivery, national delivery and international delivery.
5. The interactive 3D ad delivery system of claim 1, wherein: the system also comprises a database module for background information storage.
6. An interactive 3D advertisement delivery method, comprising the steps of:
s1: the user describes the specific requirements for placing the advertisement, including but not limited to product information, advertisement placement target area, advertisement placement time.
S2: recommending an advertisement putting mode according to the demand information provided by the user;
s3: selecting an advertisement delivery area by a user according to the recommended advertisement delivery mode;
s4: selecting the time period, the specific duration and the playing mode of advertisement putting by a user according to the recommended advertisement putting mode;
s5: searching an available 3d delivery screen according to the advertisement delivery time selected by the client;
s6: the customer confirms the advertisement putting;
s7: uploading the advertisement information;
s8: effect editing is carried out on the uploaded advertisement information;
s9: previewing the edited advertisement confidence;
s10: and finishing placing the order.
7. The interactive 3D ad delivery method of claim 6, wherein: the play mode comprises single release and cyclic release.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911237265.2A CN110992102A (en) | 2019-12-05 | 2019-12-05 | Interactive 3D advertisement delivery system and delivery method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911237265.2A CN110992102A (en) | 2019-12-05 | 2019-12-05 | Interactive 3D advertisement delivery system and delivery method |
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| CN110992102A true CN110992102A (en) | 2020-04-10 |
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| CN201911237265.2A Pending CN110992102A (en) | 2019-12-05 | 2019-12-05 | Interactive 3D advertisement delivery system and delivery method |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107422837A (en) * | 2015-08-21 | 2017-12-01 | 浙江视科文化传播有限公司 | A kind of method and device for realizing body-sensing interactive advertisement |
| CN108537602A (en) * | 2018-04-18 | 2018-09-14 | 常映丹 | A kind of multimedia advertising put-on method, platform and system |
| CN110020880A (en) * | 2018-01-10 | 2019-07-16 | 腾讯科技（深圳）有限公司 | Advertisement placement method, device and equipment |
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2019
- 2019-12-05 CN CN201911237265.2A patent/CN110992102A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107422837A (en) * | 2015-08-21 | 2017-12-01 | 浙江视科文化传播有限公司 | A kind of method and device for realizing body-sensing interactive advertisement |
| CN110020880A (en) * | 2018-01-10 | 2019-07-16 | 腾讯科技（深圳）有限公司 | Advertisement placement method, device and equipment |
| CN108537602A (en) * | 2018-04-18 | 2018-09-14 | 常映丹 | A kind of multimedia advertising put-on method, platform and system |
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