CN107369036A - A kind of motivational techniques based on drivers ' behavior feature - Google Patents

A kind of motivational techniques based on drivers ' behavior feature Download PDF

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Publication number
CN107369036A
CN107369036A CN201710488791.0A CN201710488791A CN107369036A CN 107369036 A CN107369036 A CN 107369036A CN 201710488791 A CN201710488791 A CN 201710488791A CN 107369036 A CN107369036 A CN 107369036A
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driver
drivers
task
behavior feature
excitation
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徐磊
赵建平
廖志刚
兰天
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Tianjin May 8th Home Freight Service Co., Ltd.
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Zhenjiang 58 Home Supply Chain Management Services Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224Discounts or incentives, e.g. coupons or rebates based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40Business processes related to the transportation industry

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Abstract

The present invention provides a kind of motivational techniques based on drivers ' behavior feature, and methods described includes:A) the daily behavioural characteristic of driver end record driver, and the behavioural characteristic is uploaded onto the server;B) server extracts the data of the drivers ' behavior feature at multiple driver ends, according to the excitation task of the drivers ' behavior Character adjustment latter day at different drivers end;C) server sends the excitation task after adjustment to driver end;D) driver's termination receives excitation task, completes order according to excitation task and the data for completing order are uploaded into the server, the driver end that the server has order numbers excitation task to completion carries out reward granting.A kind of motivational techniques based on drivers ' behavior feature provided by the invention, different motivational techniques are used to the driver of different behavioural characteristics, effectively increase the order enthusiasm and shipping exchange hand of driver.

Description

A kind of motivational techniques based on drivers ' behavior feature
Technical field
The present invention relates to Internet technical field, more particularly to a kind of motivational techniques based on drivers ' behavior feature.
Background technology
Freight information platform is connected to freight demand side and service provider, is the canal that service transacting is provided convenience under line Road, the rapid growth of shipping economy is driven.To give full play to the proactive of service provider, strengthen the cohesion of platform Power, platform are important guarantees for the incentives strategy of service provider.
But the management to be become more meticulous in incentives strategy can provide effective utilization of incentive cost, and servicing It is also an appropriate motivator from the point of view of provider.Appropriate motivator is that incentives target is that service provider can pass through Make great efforts what is reached.
In the prior art, by driver is set it is daily needed for the task object completed, transfer the enthusiasm of driver's order, But because the ability of each driver is different, therefore can not blindness to each driver's sets target, blindly set, no But efficiency can not be improved, can hit the enthusiasm of work on the contrary, thus how it is rational be each driver's sets target, into For urgent problem to be solved.
It is therefore desirable to be able to the one kind for effectively improving driver's order enthusiasm and shipping exchange hand is based on drivers ' behavior feature Motivational techniques.
The content of the invention
It is an object of the invention to provide a kind of motivational techniques based on drivers ' behavior feature, methods described includes:
A) the daily behavioural characteristic of driver end extraction driver, and the behavioural characteristic is uploaded onto the server;
B) server extracts the data of the drivers ' behavior feature at multiple driver ends, special according to the drivers ' behavior at different drivers end Requisition the excitation task of whole latter day;
C) server sends the excitation task after adjustment to driver end;
D) driver's termination receives excitation task, completes order according to excitation task and the data for completing order are uploaded into institute Server is stated, the server carries out reward granting to the driver end for completing valid order number.
Preferably, the adjustment of the excitation task of latter day includes following method in the step b):
B1) different drivers end is divided into according to drivers ' behavior feature multigroup, excitation task be divided into multigroup;
B2 multigroup drivers ' behavior feature) will be divided into and be divided into multigroup excitation task and carry out task matching respectively.
Preferably, the driver end records the daily behavior spy of driver by data backup, data mart modeling and data statistics Sign.
Preferably, the behavioural characteristic includes the nearly seven days order volumes completed, the order volume completed, competition for orders in nearly 30 days Rate, order completion rate, evaluation score and grade.
Preferably, the excitation task includes effective time, rush hour section, the valid order number completed and reward ladder Degree.
Preferably, the effective time is the initial time of excitation task to the end time.
Preferably, the valid order number calculates by the following method:
D=μ1×G12×G2+ ..., wherein D is valid order number, and G is the order numbers completed peak period, and μ is to be Number.
A kind of motivational techniques based on drivers ' behavior feature provided by the invention, according to driver's feature-set reasonability task Target, different motivational techniques are used to the driver of different behavioural characteristics, effectively increase order enthusiasm and the shipping of driver Exchange hand, solve the problems, such as that launching efficiency is not high in the prior art.
It should be appreciated that foregoing description substantially and follow-up description in detail are exemplary illustration and explanation, should not As the limitation to the claimed content of the present invention.
Brief description of the drawings
With reference to the accompanying drawing enclosed, the present invention more purpose, function and advantages will pass through the as follows of embodiment of the present invention Description is illustrated, wherein:
Fig. 1 diagrammatically illustrates the system block diagram that the present invention is used for the motivational techniques based on drivers ' behavior feature;
Fig. 2 diagrammatically illustrates the FB(flow block) of the motivational techniques of the invention based on drivers ' behavior feature.
Embodiment
By reference to one exemplary embodiment, the purpose of the present invention and function and the side for realizing these purposes and function Method will be illustrated.However, the present invention is not limited to one exemplary embodiment as disclosed below;Can by multi-form come It is realized.The essence of specification is only to aid in the detail of the various equivalent modifications Integrated Understanding present invention.
Hereinafter, embodiments of the invention will be described with reference to the drawings, relevant technical terms should be people in the art Known to member.In the accompanying drawings, identical reference represents same or similar part, or same or like step, Unless otherwise indicated.
Present disclosure is explained with reference to specific embodiment, the present invention is used for based on department as shown in Figure 1 The system block diagram of the motivational techniques of machine behavioural characteristic, the motivational techniques provided by the invention based on drivers ' behavior feature pass through service Data interaction is carried out between device and driver end, driver end 200 records to drivers ' behavior feature daily, and server 100 obtains The drivers ' behavior characteristic at driver end, carry out server 100 and the data interaction at driver end 200.
The FB(flow block) of motivational techniques of the present invention based on drivers ' behavior feature, the present invention are a kind of based on department as shown in Figure 2 The motivational techniques of machine behavioural characteristic are interacted by carrying out drivers ' behavior characteristic between server and driver end daily, adjustment pair The excitation task of driver end shipping driver.Specifically the present invention comprises the following steps:
The daily behavioural characteristic of S101, driver end extraction driver, and behavioural characteristic is uploaded onto the server.
Driver end gathers the operation note of shipping driver daily, such as driver robs unirecord, middle unirecord, positional information And the performance of excitation task.It is every that driver is extracted in driver end by way of data backup, data mart modeling and data statistics The behavioural characteristic of day, the wherein behavioural characteristic of driver include the order volume, the order volume of completion in nearly 30 days, Si Jigong completed day Make duration, competition for orders rate, order completion rate, evaluation score and grade.
S102, server extract the data of the drivers ' behavior feature at multiple driver ends, according to driver's row at different drivers end It is characterized the excitation task for adjusting latter day.
According to the present invention, excitation task includes effective time, rush hour section, the valid order number completed and reward ladder Degree, such as order are completed within effective time, and driver end is rewarded, and the number that rush hour section completes order reaches pre- If odd number then driver end is rewarded.Reward gradient is set to reward, such as it is 3 that rush hour section, which completes valid order number, It is single, then give driver end and reward 10 yuan;It is 5 single that rush hour section, which completes valid order number, then gives the reward of 20 yuan of driver end.Its In, effective time for excitation task initial time to the end time.
Server extracts the drivers ' behavior characteristic at multiple driver ends, and data are advanced and analyzed, and adjusts latter day The adjustment of excitation task includes following method:
S1, different drivers end is divided into according to drivers ' behavior feature multigroup, excitation task is divided into multigroup.
It is exemplary in the present embodiment to provide, the packet at different drivers end:The first seven day driver end A, driver end B ..., work Make the time less than 8 hours, then hold A, driver end B ... be divided into first group of drivers ' behavior feature.The first seven day driver end A ', Si Jiduan B ' ..., the working time be more than 8 hours, then hold A ', driver end B ' ... be divided into second group of drivers ' behavior feature.
Encourage grouped task:It is M by effective time, the excitation times that rush hour section is N, the valid order number completed is L Business is divided into first group of excitation task.It will be M ', the excitation that rush hour section is N ', the valid order number completed is L ' effective time Task is divided into second group of excitation task, wherein, M > M ', N > N ', L < L '.
S2, multigroup drivers ' behavior feature will be divided into and be divided into multigroup excitation task and carry out task matching respectively.
The drivers ' behavior feature at driver end is grouped according to step S1, and excitation grouped task, by different departments The packet of machine behavioural characteristic is matched from different excitation grouped tasks.In the present embodiment, first group of drivers ' behavior feature and the One group of excitation task matching, second group of drivers ' behavior feature match with second group of excitation task.
S103, server send the excitation task after adjustment to driver end.
Server sends the task after adjustment to corresponding driver end, such as first group of excitation task is sent to first All driver ends of institute of group drivers ' behavior feature;Second group of excitation task is sent to institute of the institute officials of second group of drivers ' behavior feature Generator terminal.
S104, driver's termination receive excitation task, complete order according to excitation task and upload the data for completing order To the server, server carries out reward granting to the driver end for completing valid order number.
According to the present invention, valid order number calculates by the following method:
D=μ1×G12×G2+ ..., wherein D is valid order number, and G is the order numbers completed peak period, and μ is to be Number.
In the present embodiment, peak period a (9:00~11:00) complete one and singly can be regarded as μ1It is single, peak period b (15:00~ 16:00) complete one and singly can be regarded as μ2It is single, one is completed outside rush hour section a and b and is singly designated as zero list.Then its μ1、μ2For corresponding height Peak coefficient, wherein μ2>=1, μ2> 1.3, μ in the present embodiment1=1.2, μ2=1.5.
The order numbers completed in rush hour section add up after being multiplied by coefficient, obtain valid order number.
A kind of motivational techniques based on drivers ' behavior feature provided by the invention, according to driver's feature-set reasonability task Target, different motivational techniques are used to the driver of different behavioural characteristics, effectively increase order enthusiasm and the shipping of driver Exchange hand, solve the problems, such as that launching efficiency is not high in the prior art.
With reference to the explanation of the invention disclosed here and practice, other embodiment of the invention is for those skilled in the art It all will be readily apparent and understand.Illustrate and embodiment is to be considered only as exemplary, of the invention true scope and purport is equal It is defined in the claims.

Claims (7)

1. a kind of motivational techniques based on drivers ' behavior feature, it is characterised in that methods described includes:
A) the daily behavioural characteristic of driver end extraction driver, and the behavioural characteristic is uploaded onto the server;
B) server extracts the data of the drivers ' behavior feature at multiple driver ends, is adjusted according to the drivers ' behavior feature at different drivers end The excitation task of whole latter day;
C) server sends the excitation task after adjustment to driver end;
D) driver's termination receives excitation task, completes order according to excitation task and the data for completing order are uploaded into the clothes Business device, the server carry out reward granting to the driver end for completing valid order number.
2. according to the method for claim 1, it is characterised in that the adjustment bag of the excitation task of latter day in the step b) Include following method:
B1) different drivers end is divided into according to drivers ' behavior feature multigroup, excitation task be divided into multigroup;
B2 multigroup drivers ' behavior feature) will be divided into and be divided into multigroup excitation task and carry out task matching respectively.
3. according to the method for claim 1, it is characterised in that the driver end passes through data backup, data mart modeling sum The daily behavioural characteristic of driver is recorded according to statistics.
4. method according to claim 1 or 2, it is characterised in that the behavioural characteristic includes the nearly seven days orders completed Amount, nearly 30 days order volume, competition for orders rate, order completion rate, evaluation score and the grades completed.
5. method according to claim 1 or 2, it is characterised in that the excitation task includes effective time, rush hour Section, the valid order number completed and reward gradient.
6. according to the method for claim 5, it is characterised in that the effective time extremely ties for the initial time of excitation task The beam time.
7. according to the method for claim 1, it is characterised in that the valid order number calculates by the following method:
D=μ1×G12×G2+ ..., wherein D is valid order number, and G is the order numbers completed peak period, and μ is coefficient.
CN201710488791.0A 2017-06-23 2017-06-23 A kind of motivational techniques based on drivers ' behavior feature Pending CN107369036A (en)

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110148012A (en) * 2019-04-15 2019-08-20 中国平安人寿保险股份有限公司 User's motivational techniques, device, computer equipment and storage medium
CN110390544A (en) * 2018-04-18 2019-10-29 北京嘀嘀无限科技发展有限公司 The delivery method and device of driver's reward
CN110533442A (en) * 2018-05-24 2019-12-03 北京嘀嘀无限科技发展有限公司 Net about vehicle order information processing method and processing device
CN110766492A (en) * 2018-07-25 2020-02-07 北京嘀嘀无限科技发展有限公司 Order information processing method, device and equipment
CN111582408A (en) * 2020-06-19 2020-08-25 拉扎斯网络科技(上海)有限公司 Data processing method, data processing apparatus, storage medium, and electronic device
CN113706043A (en) * 2021-09-02 2021-11-26 南京领行科技股份有限公司 Network appointment vehicle travel management method and device, electronic equipment and storage medium
CN116109349A (en) * 2023-04-10 2023-05-12 北京白驹易行科技有限公司 Network vehicle operation force excitation method, device, computer equipment and storage medium

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110390544A (en) * 2018-04-18 2019-10-29 北京嘀嘀无限科技发展有限公司 The delivery method and device of driver's reward
CN110533442A (en) * 2018-05-24 2019-12-03 北京嘀嘀无限科技发展有限公司 Net about vehicle order information processing method and processing device
CN110766492A (en) * 2018-07-25 2020-02-07 北京嘀嘀无限科技发展有限公司 Order information processing method, device and equipment
CN110148012A (en) * 2019-04-15 2019-08-20 中国平安人寿保险股份有限公司 User's motivational techniques, device, computer equipment and storage medium
CN111582408A (en) * 2020-06-19 2020-08-25 拉扎斯网络科技(上海)有限公司 Data processing method, data processing apparatus, storage medium, and electronic device
CN111582408B (en) * 2020-06-19 2023-12-29 拉扎斯网络科技(上海)有限公司 Data processing method, data processing device, storage medium and electronic equipment
CN113706043A (en) * 2021-09-02 2021-11-26 南京领行科技股份有限公司 Network appointment vehicle travel management method and device, electronic equipment and storage medium
CN113706043B (en) * 2021-09-02 2024-01-30 南京领行科技股份有限公司 Network appointment vehicle travel management method and device, electronic equipment and storage medium
CN116109349A (en) * 2023-04-10 2023-05-12 北京白驹易行科技有限公司 Network vehicle operation force excitation method, device, computer equipment and storage medium

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Effective date of registration: 20190513

Address after: 300450 Jinzuo Square 802, No. 5 Meiyuan Road, Binhai High-tech Zone, Tianjin

Applicant after: Tianjin May 8th Home Freight Service Co., Ltd.

Address before: No. 721 Chaoyang Road, Xinminzhou, Jingkou District, Zhenjiang City, Jiangsu Province

Applicant before: Zhenjiang 58 home supply chain management services Co., Ltd.

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Application publication date: 20171121

RJ01 Rejection of invention patent application after publication