CN110148012A - User's motivational techniques, device, computer equipment and storage medium - Google Patents
User's motivational techniques, device, computer equipment and storage medium Download PDFInfo
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Abstract
The invention discloses a kind of user's motivational techniques, device, computer equipment and storage mediums, which comprises the user's history data of test user are periodically obtained from pre-set user database；Liveness calculating is carried out to the user's history data of test user, obtains each test the activity of the user value, and determine to incentive object according to angle value is enlivened；For to incentive object, excitation task is set, wherein excitation task enlivens angle value to incentive object for being promoted；Excitation task is sent to the feedback data for obtaining and executing after excitation task to incentive object to incentive object, and feedback data and the user's history data to incentive object is combined to carry out liveness calculating, target is obtained and enlivens angle value；According to the relationship between target liveness and default liveness threshold value, target excitation task is determined, and target user is motivated using target excitation task.User activity declines during technical solution of the present invention solves the problem of platform operation.
Description
Technical field
The present invention relates to field of information processing more particularly to user's motivational techniques, device, computer equipment and storage to be situated between
Matter.
Background technique
In Internet era with keen competition, the network operators of each internet product or social platform competitively absorb new use
Family, to expand the influence power of itself brand, meanwhile, lean operation is carried out to registration user, user's viscosity is promoted, prevents user
It is lost, ensures that itself product steady and sustained can be runed.
For network operators, the number-of-registration of new user, the active degree for registering user, user live to various marketing
The data trend of the various aspects such as the dynamic wastage of participation, old user is all to need to give more sustained attention during operation.
Wherein, it is primarily present that user's participation is low, active problem cannot be continued, reduced so as to cause the liveness of entire platform, it is right
The attraction decline of new user, is unfavorable for the long-term operation of platform.
Summary of the invention
The embodiment of the present invention provides a kind of user's motivational techniques, device, computer equipment and storage medium, to solve platform
During operation, user activity decline the problem of.
A kind of user's motivational techniques, comprising:
The user's history data of test user are periodically obtained from pre-set user database；
Liveness calculating is carried out to the user's history data of the test user, obtains enlivening for each test user
Angle value, and determined according to the angle value of enlivening to incentive object；
For described to incentive object, excitation task is set, wherein the excitation task is described wait motivate pair for being promoted
The described of elephant enlivens angle value；
The excitation task is sent to described to incentive object, obtains and described execute the excitation task to incentive object
Feedback data later, and liveness meter is carried out in conjunction with the feedback data and the user's history data to incentive object
It calculates, obtains target and enliven angle value；
The target is enlivened angle value to be compared with default liveness threshold value；
If the target enlivens angle value and is less than default liveness threshold value, institute is adjusted according to preset task adjustment mode
State excitation task, and return it is described the excitation task is sent to described to incentive object, obtain and described held to incentive object
Feedback data after the row excitation task, and the step of target enlivens angle value is obtained according to the feedback data and continues to hold
Row；
If it is more than default liveness threshold value that the target, which enlivens angle value, it is determined that the excitation task is appointed for target excitation
Business；
Target user is motivated using the target excitation task.
A kind of user's exciting bank, comprising:
Data acquisition module, for periodically obtaining the user's history data of test user from pre-set user database；
Liveness computing module carries out liveness calculating for the user's history data to the test user, obtains every
A test the activity of the user value, and determined according to the angle value of enlivening to incentive object；
Excitation task setup module, for, to incentive object, excitation task being arranged, wherein the excitation is appointed for described
Business enlivens angle value to the described of incentive object for promoting described；
Target enlivens angle value computing module, described to incentive object for the excitation task to be sent to, described in acquisition
Execute the feedback data after the excitation task to incentive object, and in conjunction with the feedback data and described to incentive object
User's history data carry out liveness calculating, obtain target and enliven angle value；
Comparison module is compared for the target to be enlivened angle value with default liveness threshold value；
Excitation task adjusts module, if enlivening angle value for the target is less than default liveness threshold value, according to pre-
If task adjustment mode adjust the excitation task, and return it is described the excitation task is sent to it is described wait motivate pair
As obtaining the feedback data executed after the excitation task to incentive object, and obtain mesh according to the feedback data
The step of mark enlivens angle value continues to execute；
Target excitation task confirmation module, if enlivening angle value for the target is more than default liveness threshold value, it is determined that
The excitation task is target excitation task；
Excitation module, for being motivated using the target excitation task to target user.
A kind of computer equipment, including memory, processor and storage are in the memory and can be in the processing
The computer program run on device, the processor realize above-mentioned user's motivational techniques when executing the computer program.
A kind of computer readable storage medium, the computer-readable recording medium storage have computer program, the meter
Calculation machine program realizes above-mentioned user's motivational techniques when being executed by processor.
Above-mentioned user's motivational techniques, device, computer equipment and storage medium, periodically obtain from pre-set user database
User's history data, and liveness calculating is carried out to user's history data, obtain each the activity of the user value, it can dynamic
State neatly obtains user data according to the needs of practical application, and is looked for from user group according to each the activity of the user value
To incentive object；For to incentive object be arranged excitation task, implement excitation task and obtain implement excitation task after wait swash
The target for encouraging object enlivens angle value, then enlivens angle value according to target and is adjusted to excitation task, until obtaining target excitation
Task；That is, the effect of excitation task is tracked and assessed, and new excitation task is continuously attempted to and adjusts, to find
Optimal user's motivational techniques, motivate target user using target excitation task；Target user can be carried out effective
Excitation promotes the activity of the user and participation, keeps user to the viscosity of platform, is conducive to the long-term operation of platform.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the invention
Example, for those of ordinary skill in the art, without any creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is an application environment schematic diagram of user's motivational techniques in one embodiment of the invention；
Fig. 2 is the flow chart of user's motivational techniques in one embodiment of the invention；
Fig. 3 is the flow chart of step S2 in user's motivational techniques in one embodiment of the invention；
Fig. 4 is the flow chart of step S3 in user's motivational techniques in one embodiment of the invention；
Fig. 5 is the flow chart that user's portrait corresponding with target excitation task is obtained in one embodiment of the invention；
Fig. 6 is the flow chart of step S6 in user's motivational techniques in one embodiment of the invention；
Fig. 7 is the schematic diagram of user's exciting bank in one embodiment of the invention；
Fig. 8 is the schematic diagram of computer equipment in one embodiment of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
User's motivational techniques provided by the invention, can be applicable in the application environment such as Fig. 1, wherein server-side is to provide
User motivates the computer equipment of service, and server-side can be server or server cluster；Client is used by a user
Computer terminal, including but not limited to PC machine, mobile phone, tablet computer or other intelligent terminals, alternatively, client can
To be the virtual terminals such as browser, cell phone application that user uses；By network connection between client and server-side, network can
To be cable network or wireless network.User's motivational techniques provided in an embodiment of the present invention are applied to server-side.
In one embodiment, as shown in Fig. 2, providing a kind of user's motivational techniques, specific implementation flow includes as follows
Step:
S1: the user's history data of test user are periodically obtained from pre-set user database.
Pre-set user database is the database for storing user information.Wherein, pre-set user database can be disposed
It is connected in server-side local, or by network with server-side.Pre-set user database includes but is not limited to various relationship types or non-
Relevant database, such as MS-SQL, Oracle, MySQL, Sybase, DB2, Redis, MongodDB, Hbase.
User's history data, i.e. user since registration when, to Account Closure before all data.User's history data tool
The service letter that body includes, but are not limited to user basic information, user login information, user interaction information, user enjoy or buy
Breath, etc..
Wherein, user basic information includes but is not limited to user's registration time, subscriber identity information (user name, name, body
Part card number etc.), the tier levels of user, the email address of user and contact method etc.；User login information includes but is not limited to
User each online and offline time, IP address, the browser used, operating system or smart machine model etc.；User is mutual
Dynamic information include but is not limited to the speech number of user, deliver it is mutual between dynamic message or the quantity and other users of article
Dynamic message etc.；The information on services that user enjoys or buys includes but is not limited to the service class free or charged that user enjoys
Mesh, the right possessed etc..
User is tested, is a part of user in presetting database.That is, server-side chooses a part from presetting database
User is as sample, by the processing of the user's history data to test user, finds other use suitable for presetting database
The motivational techniques at family.Wherein, server-side can randomly choose a certain number of users from presetting database and use as test
Family, for example, the user for choosing 30% is used as test user.
Periodically, i.e., server-side is to obtain data from pre-set user database in the period at a time interval.For example, each
Month, every 15 days, etc..
Specifically, server-side starts task of timer, and 30% user's conduct is periodically chosen from pre-set user database
User is tested, and obtains the user's history data of test user.The user data that server-side can will acquire is saved in local,
It can be saved in the temporary data table of database, for operating in next step.Wherein, it is saved in the temporary data table of database
In, the memory space of server-side local can be saved；It is saved in and the speed being further processed locally can be improved.
S2: carrying out liveness calculating to the user's history data of test user, obtain each test the activity of the user value,
And it determines according to angle value is enlivened to incentive object.
Liveness is the performance of user's active degree in platform.Wherein, the low user of liveness is used as to incentive object.
The parameter for embodying user activity includes but is not limited to the login times of user within a certain period of time, the speech of user or is delivered
Quantity, the interaction number of user, user's silencing duration, etc..The parameter for embodying user activity can specifically show as default use
The field of tables of data in user data library.
Enlivening angle value is the quantization to user's active degree.Server-side can be according to parameter relevant to liveness to test
User is ranked up, and integrated ordered result obtains test the activity of the user value, will enliven survey of the angle value lower than preset threshold
Family on probation is used as to incentive object.Wherein, preset threshold specifically can be the critical value of each parameter relevant to liveness.Example
Such as, parameter " the speech quantity of user ", preset threshold can be 10, i.e. speech quantity is in 10 users below, by conduct
To incentive object.
For example, server-side is ranked up 100 test users in the speech quantity of platform according to user, after sequence
In obtained user's sequence, first place the activity of the user value is 100, and second place the activity of the user value is 99, and so on,
Until the 100th the activity of the user value is 1.Wherein, server-side can will enliven the test user below of angle value 70 be used as to
Incentive object.
Further, server-side can be using the average value for enlivening angle value under all parameters relevant to liveness as often
A test the activity of the user value.
For example, if enliven angle value of certain test user in the ranking of " login times of user in one week " is 40；
Angle value of enlivening in the ranking of " quantity that user is posted by " is 50；In the ranking of " interacting number with other users "
Enlivening angle value is 30；Then the test the activity of the user value is 40.
S3: for incentive object, excitation task is set, wherein excitation task is for promoting enlivening to incentive object
Angle value.
Excitation task is an attempt to activation user, improves the Data Representation of the motivational techniques of user activity.Wherein, excitation side
Method includes but is not limited to red packet reward, reward on total mark, preferential preferential activity, gamble machine meeting etc..
For example, in a sweepstake, for incentive object, the adjustable winning probability of server-side, so that wait swash
Object is encouraged to be easier to get the winning number in a bond；Alternatively, server-side can promote the amount of prize-winning, so that being higher than to the amount that incentive object is got the winning number in a bond
Averagely prize-winning amount；Or server-side can treat incentive object and higher reward on total mark score value of registering is arranged.
Specifically, can show as can be in the program of client executing for excitation task.For example, JavaScript script journey
Sequence.Wherein, the literal translation formula scripting language that JavaScript one kind can be run in a browser.
For example, server-side creation red packet rewards task, and red packet reward task is pushed to where incentive object
Client, if red packet is clicked or triggered to incentive object rewards task, to incentive object obtain corresponding cash red packet or
Special discount；Alternatively, server-side can create reward on total mark task, and reward on total mark task is pushed to where incentive object
Client, if logging in platform within the time that server-side is specified to incentive object, available more times of integrals.
It is to be appreciated that suitable motivational techniques can activate the participation wish to incentive object, to be promoted wait motivate
Object enlivens angle value.
S4: excitation task is sent to the feedback coefficient for obtaining and executing after excitation task to incentive object to incentive object
According to, and feedback data and the user's history data to incentive object is combined to carry out liveness calculating, it obtains target and enlivens angle value.
Feedback data is that after executing excitation task to incentive object, the data of server-side are sent to by excitation task.Its
In, feedback data includes but is not limited to execute the number of task to be motivated to incentive object, to incentive object in task to be motivated
The information of middle input, etc..Feedback data will be saved in pre-set user database by server-side, and to incentive object id
Under (identification, identification information) number corresponding data record.
Target enlivens angle value, should to incentive object it is new enliven angle value.Mesh
Mark enlivens angle value can user's history number by server-side according to feedback data and to incentive object in pre-set user database
It is calculated according to liveness is carried out.Wherein, after executing excitation task to incentive object, server-side arrives feedback data storage
In pre-set user database, new user data is formed；It therefore, to the user's history data of incentive object is at this time updated
User data.
Excitation task can flexibly be implemented according to the needs of practical application, to save the cost overhead for implementing excitation task.
It is grouped for example, server-side can treat incentive object, different excitation tasks is respectively set, then intersect excitation task
Be implemented into different grouping on incentive object.
For example, if will disposably be caused to the excitation task of needed incentive object implementation cash red packet reward huge
Operation cost, then server-side first will can be divided into two groups of a, b to incentive object, meanwhile, server-side is provided with two not
Same excitation task A and B；Wherein, excitation task A is red packet reward, motivates task B for integral, preferential or other non-red packet prizes
It encourages；Then server-side can use excitation task A to incentive object to a group, use excitation task B to incentive object to b group；Then
Excitation task B is used to incentive object to a group, excitation task A is used to incentive object to b group.
Specifically, motivate the transmission of task can be as where excitation task is directly pushed to incentive object by server-side
Client prompts ongoing preferential activity of user etc., for example, message to be pushed to the cell phone application or E-mail address of user.
Server-side gets the feedback data executed after excitation task to incentive object, and feedback data is inserted into default use
In user data library.Wherein, participation promoted to incentive object, enlivening angle value will be promoted accordingly.For example, to reward on total mark
It is sensitive to incentive object, will increase the continuous number for logging in platform.Therefore, server-side treats the user's history number of incentive object
According to tracking and monitoring is carried out, available be somebody's turn to do enliven angle value to the target of incentive object.
Specifically, server-side saves No. id to incentive object, and hold to incentive object before excitation task is sent
After row energization task, obtained from pre-set user database and No. id corresponding data record to incentive object, and root
Make the liveness in step S2 such as according to obtained data record to calculate, can be obtained and enliven angle value to the target of incentive object.
S5: target is enlivened into angle value and is compared with default liveness threshold value.
Default liveness threshold value is to measure the whether effective critical value of excitation task.Default liveness threshold value can show
For individually to the liveness growth rate of incentive object, alternatively, the liveness growth rate average to incentive object.If to incentive object
Liveness growth rate be negative growth or zero growth rate, then representing excitation task relative to the incentive object is invalid excitation times
Business；If the liveness growth rate to incentive object is positive growth, the excitation task is represented relative to the incentive object to have
Imitate excitation task.
For example, if default liveness threshold value is 50%, i.e., excitation is executed to the liveness growth rate ratio of incentive object
To increase by 50% before task.If the liveness growth rate to incentive object is lower than 50%, excitation task is represented relative to this
It is invalid excitation task to incentive object, meanwhile, server-side needs are adjusted invalid excitation task.
Specifically, target is enlivened angle value compared with default liveness threshold value carries out size by server-side.
S6: it if target enlivens angle value and is less than default liveness threshold value, adjusts and swashs according to preset task adjustment mode
Task is encouraged, and returns to the feedback that excitation task is sent to and obtains and executes after excitation task to incentive object to incentive object
Data, and the step of target enlivens angle value is obtained according to feedback data and is continued to execute.
Preset task adjustment mode is the improvement that server-side is directed to that invalid excitation task is made.Wherein, server-side can be with
The parameter in excitation task is modified, for example, improving the cash amount of red packet reward；The multiple for increasing integral, etc.；Or server-side
Other kinds of excitation task can be used.
Specifically, the case where angle value is less than default liveness threshold value is enlivened for target, server-side can be from preset
Excitation task is successively chosen in excitation task queue, and return step S4 is continued to execute.
Wherein, include various types of excitation task in preset excitation task queue, motivate the arrangement root of task
It is ascending according to the stimulation degree for treating incentive object.For example, first excitation task is pair in preset excitation task queue
Reward on total mark is carried out to incentive object；Second excitation task is still reward on total mark, but integrates multiple and increase；Third swashs
The task of encouraging is the reward of cash red packet；Cash red packet learning rate in 4th excitation task is greater than third excitation task,
Deng.
It is to be appreciated that server-side motivates task by adjustment repeatedly, the target liveness of incentive object can be treated
Value is promoted.
S7: if it is more than default liveness threshold value that target, which enlivens angle value, it is determined that excitation task is target excitation task.
Target excitation task effectively motivates task to promotion user activity.
Specifically, server-side can enliven the number to incentive object that angle value is more than default liveness threshold value according to target
Amount, determines effective rank of target excitation task.
For example, if certain the target excitation task user that can treat in incentive object 90% or more is effective, the target excitation
Effective rank highest of task；If the user that certain target excitation task can treat in incentive object 60% or more is effective, the mesh
The effective rank for marking excitation task is medium.
S8: target user is motivated using target excitation task.
Target user refer to test user except to incentive object.
Specifically, server-side can wait for target excitation task application on incentive object to other, to promote user's
Liveness and participation.
In the present embodiment, user's history data are periodically obtained from pre-set user database, and to user's history data
Liveness calculating is carried out, each the activity of the user value is obtained, it can dynamic neatly obtains according to the needs of practical application
User data, and found from user group to incentive object according to each the activity of the user value；It is arranged for incentive object
Excitation task, implement excitation task and obtain implement excitation task after to the target of incentive object enliven angle value, then according to mesh
Mark enlivens angle value and is adjusted to excitation task, until obtaining target excitation task；That is, being tracked to the effect of excitation task
And assessment, and new excitation task is continuously attempted to and adjusts, to find optimal user's motivational techniques, appointed using target excitation
Business motivates target user；Target user can effectively be motivated, promote the activity of the user and participation, be kept
User is conducive to the long-term operation of platform to the viscosity of platform.
Further, in one embodiment, as shown in figure 3, being directed to step S2, i.e., to the user's history data for testing user
Liveness calculating is carried out, obtains each test the activity of the user value, and determine to incentive object according to angle value is enlivened, it is specific to wrap
Include following steps:
S21: from the user's history data of test user, reality of each test user under default liveness parameter is obtained
Border data.
Default liveness parameter, i.e., in pre-set user database with liveness relevant field.Presetting liveness parameter includes
But it is not limited to " number that user continuously registers ", " number of user's speech ", " user participates in movable number ", " user's concern
Or the quantity of order goods " etc..
Real data is the value in pre-set user database with liveness relevant field.
Specifically, server-side can obtain default liveness parameter by SQL query statement from pre-set user database
Value under corresponding field.For example, obtaining to incentive object in field " number that user continuously registers ", " time of user's speech
Value under number ", " user participate in movable number " and " user concern or order the goods quantity ".
S22: according to each test the activity of the user value of the weight computing of real data and default liveness parameter.
The weight of default liveness parameter is the numerical value performance to the significance level of liveness parameter.I.e. different is default
Liveness parameter occupies different size of weight；The bigger default liveness parameter of weight, illustrate on enliven angle value influence get over
Greatly；Conversely, then smaller on angle value influence is enlivened.Each test the activity of the user value, can be by asking the sides of weighted average
Formula is calculated.
Specifically, it can be found out according to following formula to incentive object for each and enliven angle value:
Wherein, n is the quantity of default liveness parameter；I is i-th of default liveness parameter；aiIt is default active for i-th
Angle value is enlivened under degree parameter；wiFor weight corresponding to i-th of default liveness parameter.
Specifically, server-side first calculates liveness of the test user under single default liveness parameter according to real data
Value specifically calculates step as described in step S2, and details are not described herein again；Then, server-side is calculated according to above-mentioned angle value of enlivening
Formula is calculated, and each test the activity of the user value can be obtained.
S23: angle value will be enlivened and be lower than the user of default liveness threshold value as to incentive object.
Wherein, presetting liveness threshold value can be simple numerical value.For example, default liveness threshold value is 30, that is, represents and survey
The test user that the activity of the user value is lower than 30 is tried, it will be as to incentive object.
In the present embodiment, server-side each parameter related with user activity will be used as default liveness parameter, and
To the default corresponding weight of liveness parameter setting, enlivening for each test user is calculated by way of weighted average
Angle value so that the determination to incentive object become more rationally, not vulnerable to it is single preset liveness parameter real data shadow
It rings.
Further, in one embodiment, as shown in figure 4, being directed to step S3, i.e., for incentive object, setting excitation
Task, wherein excitation task enlivens angle value to incentive object for being promoted, and specifically comprises the following steps:
S31: the identification information to incentive object is obtained.
To the identification information of incentive object, for unique identification one to incentive object.Specifically, to the mark of incentive object
Knowledge information can be No. id to incentive object, alternatively, to user of the incentive object in pre-set user database No. id.
Specifically, server-side can obtain the mark letter to incentive object by SQL statement from pre-set user database
Breath.
S32: according to the corresponding setting factor beforehand adjustment mode of identification information, to the excitation factor in preset Above-the-line into
Row adjustment, obtains the corresponding excitation task of identification information, and save excitation factor adjusted.
Excitation factor is the parameter preset having an impact to the result of Above-the-line, and specifically, excitation factor can be one
A or one group of parameter.For example, excitation factor can be the winning probability in sweepstake, the integral score value in reward on total mark, red
Wrap the prize amount etc. of reward.
By taking sweepstake as an example, excitation factor is parameter corresponding to winning probability.It is to be appreciated that winning probability institute
Corresponding parameter is adjusted, and can influence the winning results of participating user.
Setting factor beforehand adjustment mode is the adjustment mode to excitation factor, it can makes and being conducive to wait swash to excitation factor
Encourage the adjustment of object.Wherein, to the identification information of incentive object, there are corresponding relationships with setting factor beforehand adjustment mode, i.e., by pair
The adjustment of excitation factor, server-side are to complete to treat identification information and the binding of excitation task of incentive object.
For example, server-side can be in the serve end program for being related to sweepstake, in improving to incentive object
The value for encouraging probability, for example, winning probability X is revised as 0.06% by original 0.03%, it is possible to understand that ground, the amount of prize-winning
Similar setting can be done by server-side.Alternatively, pre-set user can be written in the user data to incentive object by server-side
When database, the score value for integral of being registered is multiplied by 2.
For further data processing, server-side preserves excitation factor.Specifically, server-side can will motivate
The factor is stored in local or database, herein with no restrictions.
In the present embodiment, server-side influences the excitation factor of Above-the-line result by modification, will be to incentive object
Identification information is bound with excitation task, so as to obtain the excitation task being accurate to Ge Ti to incentive object, further
Be conducive to targetedly carry out lean operation.
Further, in one embodiment, as shown in figure 5, after step S6, it is more than default that even target, which enlivens angle value,
Liveness threshold value, it is determined that after the step of excitation task is target excitation task, user's motivational techniques specifically further include as follows
Step:
S9: the value of excitation factor adjusted is obtained.
After obtaining target excitation task, server-side obtains the value of excitation factor adjusted.Specifically, with sweepstake
For, the value 0.06% of winning probability is by the value as excitation factor adjusted.
Further, the value of excitation factor can also be used as the reference of saving activity funds.For example, if an excitation factor is
The bonus amount of red packet, when the amount of money award of single red packet is 0.9 yuan, excitation task is effective task, then single red packet prize
Encouraging the amount of money 0.9 can be used as in red packet activity, and operator pays the critical value of expense.That is, operator is with the highest of single red packet
Amount of money award is no more than 0.9 yuan, so as to save red packet activity spending for operator.
S10: using target enliven angle value be more than default liveness threshold value to incentive object as retention user, and to retention
The user data of user carries out feature extraction, obtains each characteristic information for retaining user, and use characteristic information as retention
The common trait information at family.
User is retained, i.e., liveness gets a promotion due to excitation task to incentive object.
Server-side obtains the common trait for retaining user by comparing data of the user in pre-set user database are retained
Information.
Retain user common trait information include but is not limited to: the age composition of user, for example, be all 22 to 35 years old it
Between；The line duration of user, for example, being nearly all after 21 points of night；The gender of user, for example, it is in the majority with women；User
Consuming capacity, for example, the online consumption amount of money is more than certain number, etc..
Server-side will be retained data record of the user in pre-set user database under each literary name section and is compared, and phase is found out
Same data record, and using this data record as the common trait information for retaining user.For example, if retaining user in field
Under " purchase Brand ", there is the data record for buying certain brand, then the brand name represents the purchase habit for retaining user
It is used, and as the common trait information for retaining user.
Specifically, server-side obtains the user data for retaining user from pre-set user database, and according to user property
It is ranked up, the distribution situation of user property value can be obtained, wherein the place that attribute Distribution value is concentrated is to represent to retain user's
Common ground.
For example, server-side is ranked up the age of user, if there is the age bracket of 80% user in 100 users
Between 22 to 35 years old, then age of user section can be used as retaining between 22 to 35 years old one of the common ground of user.It can manage
Xie Di can obtain other attributes of user, such as user's line duration, customer consumption ability using same procedure
Retain the common trait information of user.
S11: the value of excitation factor and common characteristic information are associated storage, obtained corresponding with target excitation task
User portrait.
User's portrait, is the label information for having the user of reaction for describing the stimulation to target excitation task.Pass through use
Family portrait, the preference for the understanding user that platform operation person can be more careful, and be conducive to the lean operation to platform.
Specifically, server-side is by No. id of target excitation task, the value of excitation factor, and retains user's common trait letter
Breath is associated storage, and user's portrait corresponding with target excitation task can be obtained.
In the present embodiment, server-side obtain excitation factor value and retain user common trait information, and as with
The corresponding user of target excitation task draws a portrait, therefrom the feature of the audience of available target excitation task, and will use
Family portrait is as the significant data reference during lean operation.
Further, in one embodiment, as shown in fig. 6, be directed to step S6, even target enliven angle value be less than it is default
Liveness threshold value then adjusts excitation task according to preset task adjustment mode, and returns and excitation task is sent to wait motivate
Object obtains the feedback data executed after excitation task to incentive object, and obtains target according to feedback data and enliven angle value
The step of continue to execute, specifically comprise the following steps:
S61: if target enlivens angle value and is less than default liveness threshold value, and motivate the execution number of task not up to pre-
If number, then excitation task is adjusted according to preset task adjustment mode, and return and excitation task is sent to incentive object,
The feedback data executed after excitation task to incentive object is obtained, and the step of target enlivens angle value is obtained according to feedback data
It continues to execute.
The considerations of for save the cost, network operator limits the execution number of excitation task, to prevent to some nothings
The user of operation value carries out repeat actuation, to waste expense.
Server-side is by being arranged loop termination condition to incentive object to each, to limit the execution time of excitation task
Number.For example, server-side is to determine according to the number for executing excitation task if the default execution number of excitation task is 3 times
No termination activation is to incentive object.
Specifically, server-side can be according to each to its time for executing excitation task under the identification information recording of incentive object
Number if the target to incentive object enlivens angle value and is less than default liveness threshold value, and is somebody's turn to do the excitation task to incentive object
Execution number be not up to preset times, then server-side can adjust excitation task according to preset task adjustment mode, and return
It returns step S4 to continue to execute, detailed process, details are not described herein again.
S62: if the execution number of excitation task reaches preset times, silencing object will be labeled as to incentive object.
Silencing object refers to the user without operation value.Silencing object specifically can be that enliven angle value low, and by default
Still sluggish user after the excitation task of number.
Specifically, if the execution number of excitation task reaches preset times, and mesh waits for that the target of incentive object enlivens angle value
It is less than default liveness threshold value, then server-side can recorde down the identification information to incentive object, wait for that incentive object is made with this
For silencing object.
In the present embodiment, server-side is that the loop termination condition for executing excitation task is arranged to incentive object, to process
Still sluggish user does silent user processing after the excitation task of preset times, with it is further save implement excitation task at
This expense.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
In one embodiment, a kind of user's exciting bank is provided, user swashs in user's exciting bank and above-described embodiment
Encourage method one-to-one correspondence.As shown in fig. 7, user's exciting bank includes data acquisition module 71, liveness computing module 72, swashs
Encourage task setup module 73, target enlivens angle value computing module 74, comparison module 75, excitation task adjustment module 76, target swash
Encourage task confirmation module 77 and excitation module 78.Detailed description are as follows for each functional module:
Data acquisition module 71, for periodically obtaining the user's history data of test user from pre-set user database；
Liveness computing module 72 carries out liveness calculating for the user's history data to test user, obtains each
The activity of the user value is tested, and is determined according to angle value is enlivened to incentive object；
Excitation task setup module 73, for excitation task being arranged, wherein excitation task is used for for incentive object
It is promoted and enlivens angle value to incentive object；
Target enlivens angle value computing module 74, for task will to be motivated to be sent to incentive object, obtains to incentive object
The feedback data after excitation task is executed, and feedback data and the user's history data to incentive object is combined to carry out liveness
It calculates, obtains target and enliven angle value；
Comparison module 75 is compared for target to be enlivened angle value with default liveness threshold value；
Excitation task adjusts module 76, if enlivening angle value for target is less than default liveness threshold value, according to default
Task adjustment mode adjust excitation task, and return and excitation task be sent to incentive object, acquisition is held to incentive object
Feedback data after row energization task, and the step of target enlivens angle value is obtained according to feedback data and is continued to execute；
Target excitation task confirmation module 77, if enlivening angle value for target is more than default liveness threshold value, it is determined that swash
Encouraging task is target excitation task；
Excitation module 78, for being motivated using target excitation task to target user.
Further, liveness computing module 72, comprising:
Data extracting sub-module 721, for from the user's history data of test user, obtaining each test user pre-
If the real data under liveness parameter；
Computational submodule 722, for each test user of weight computing according to real data and default liveness parameter
Enliven angle value；
Determine submodule 723 to incentive object, be lower than for angle value will to be enlivened default liveness threshold value user be used as to
Incentive object.
Further, task setup module 73 is motivated, comprising:
Acquisition submodule 731 is identified, for obtaining the identification information to incentive object；
Factor adjusting submodule 732 is used for according to the corresponding setting factor beforehand adjustment mode of identification information, on preset line
Excitation factor in activity is adjusted, and obtains the corresponding excitation task of identification information, and save excitation factor adjusted.
Further, user's exciting bank, further includes:
Factor determining module 79, for obtaining the value of excitation factor adjusted；
Characteristic extracting module 710, for using target enliven angle value be more than default liveness threshold value to incentive object as
User is retained, and feature extraction is carried out to the user data for retaining user, obtains each characteristic information for retaining user, and will be special
Reference breath is as the common trait information for retaining user；
User, which draws a portrait, obtains module 711, for the value of excitation factor and common characteristic information to be associated storage, obtains
User's portrait corresponding with target excitation task.
Further, excitation task adjusts module 76, comprising:
Task adjusting submodule 761 if enlivening angle value for target is less than default liveness threshold value, and motivates task
Execution number be not up to preset times, then according to preset task adjustment mode adjust excitation task, and return will excitation appoint
Business is sent to the feedback data for obtaining and executing after excitation task to incentive object to incentive object, and is obtained according to feedback data
The step of enlivening angle value to target continues to execute；
Submodule 762 is marked, if will mark to incentive object for motivating the execution number of task to reach preset times
For silencing object.
Specific about user's exciting bank limits the restriction that may refer to above for user's motivational techniques, herein not
It repeats again.Modules in above-mentioned user's exciting bank can be realized fully or partially through software, hardware and combinations thereof.On
Stating each module can be embedded in the form of hardware or independently of in the processor in computer equipment, can also store in a software form
In memory in computer equipment, the corresponding operation of the above modules is executed in order to which processor calls.
In one embodiment, a kind of computer equipment is provided, which can be server, internal junction
Composition can be as shown in Figure 8.The computer equipment include by system bus connect processor, memory, network interface and
Database.Wherein, the processor of the computer equipment is for providing calculating and control ability.The memory packet of the computer equipment
Include non-volatile memory medium, built-in storage.The non-volatile memory medium is stored with operating system, computer program and data
Library.The built-in storage provides environment for the operation of operating system and computer program in non-volatile memory medium.The calculating
The network interface of machine equipment is used to communicate with external terminal by network connection.When the computer program is executed by processor with
Realize a kind of user's motivational techniques.
In one embodiment, a kind of computer equipment is provided, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, processor realize that user motivates in above-described embodiment when executing computer program
The step of method, such as step S1 shown in Fig. 2 to step S8.Alternatively, processor realizes above-mentioned reality when executing computer program
Apply the function of each module/unit of user's exciting bank in example, such as module 71 shown in Fig. 7 is to the function of module 78.To avoid
It repeats, which is not described herein again.
In one embodiment, a computer readable storage medium is provided, computer program, computer program are stored thereon with
User's motivational techniques in above method embodiment are realized when being executed by processor, alternatively, the computer program is executed by processor
In Shi Shixian above-mentioned apparatus embodiment in user's exciting bank each module/unit function.It is no longer superfluous here to avoid repeating
It states.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the computer program can be stored in a non-volatile computer
In read/write memory medium, the computer program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein,
To any reference of memory, storage, database or other media used in each embodiment provided by the present invention,
Including non-volatile and/or volatile memory.Nonvolatile memory may include read-only memory (ROM), programming ROM
(PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM) or flash memory.Volatile memory may include
Random access memory (RAM) or external cache.By way of illustration and not limitation, RAM is available in many forms,
Such as static state RAM (SRAM), dynamic ram (DRAM), synchronous dram (SDRAM), double data rate sdram (DDRSDRAM), enhancing
Type SDRAM (ESDRAM), synchronization link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct memory bus dynamic ram (DRDRAM) and memory bus dynamic ram (RDRAM) etc..
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device is divided into different functional unit or module, more than completing
The all or part of function of description.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of user's motivational techniques, which is characterized in that user's motivational techniques include:
The user's history data of test user are periodically obtained from pre-set user database；
Liveness calculating is carried out to the user's history data of the test user, obtains each test the activity of the user
Value, and determined according to the angle value of enlivening to incentive object；
For described to incentive object, excitation task is set, wherein the excitation task is described to incentive object for being promoted
It is described to enliven angle value；
The excitation task is sent to it is described to incentive object, obtain it is described execute the excitation task to incentive object after
Feedback data, and carry out liveness calculating in conjunction with the feedback data and the user's history data to incentive object, obtain
Angle value is enlivened to target；
The target is enlivened angle value to be compared with default liveness threshold value；
If the target enlivens angle value and is less than default liveness threshold value, swash according to the adjustment of preset task adjustment mode is described
Encourage task, and return it is described the excitation task is sent to described to incentive object, obtain and described execute institute to incentive object
The feedback data after excitation task is stated, and the step of target enlivens angle value is obtained according to the feedback data and is continued to execute；
If it is more than default liveness threshold value that the target, which enlivens angle value, it is determined that the excitation task is target excitation task；
Target user is motivated using the target excitation task.
2. user's motivational techniques as described in claim 1, which is characterized in that the user's history number to the test user
According to liveness calculating is carried out, each test the activity of the user value is obtained, and determine wait motivate according to the angle value of enlivening
Object, comprising:
From the user's history data of the test user, reality of each test user under default liveness parameter is obtained
Border data；
According to each test the activity of the user value of the weight computing of the real data and the default liveness parameter；
Using it is described enliven angle value lower than the default liveness threshold value user as described in incentive object.
3. user's motivational techniques as described in claim 1, which is characterized in that it is described for described to incentive object, setting swashs
Encourage task, comprising:
Obtain the identification information to incentive object；
According to the corresponding setting factor beforehand adjustment mode of the identification information, the excitation factor in preset Above-the-line is adjusted
It is whole, the corresponding excitation task of the identification information is obtained, and save the excitation factor adjusted.
4. user's motivational techniques as claimed in claim 3, which is characterized in that if it is more than default that the target, which enlivens angle value,
Liveness threshold value, it is determined that the excitation task is user's motivational techniques after target excitation task, further includes:
Obtain the value of the excitation factor adjusted；
Using the target enliven angle value be more than default liveness threshold value to incentive object as retention user, and to the retention
The user data of user carries out feature extraction, obtains each characteristic information for retaining user, and the characteristic information is made
For the common trait information for retaining user；
The value of the excitation factor and the common trait information are associated storage, obtained and the target excitation task phase
Corresponding user's portrait.
5. user's motivational techniques as described in claim 1, which is characterized in that if the target enliven angle value be less than it is pre-
If liveness threshold value, then the excitation task is adjusted according to preset task adjustment mode, and returned described by the excitation times
Business is sent to described to incentive object, the acquisition feedback data executed after the excitation task to incentive object, and root
The step of target enlivens angle value is obtained according to the feedback data to continue to execute, comprising:
If the target enlivens angle value and is less than the default liveness threshold value, and the execution number of the excitation task does not reach
To preset times, then the excitation task is adjusted according to preset task adjustment mode, and return described by the excitation task
It is sent to described to incentive object, obtains the feedback data executed after the excitation task to incentive object, and according to
The feedback data obtains the step of target enlivens angle value and continues to execute；
If the execution number of the excitation task reaches the preset times, described silencing pair will be labeled as to incentive object
As.
6. a kind of user's exciting bank, which is characterized in that user's exciting bank, comprising:
Data acquisition module, for periodically obtaining the user's history data of test user from pre-set user database；
Liveness computing module carries out liveness calculating for the user's history data to the test user, obtains each institute
Test the activity of the user value is stated, and is determined according to the angle value of enlivening to incentive object；
Excitation task setup module, for, to incentive object, excitation task being arranged, wherein the excitation task is used for described
In being promoted described angle value is enlivened to the described of incentive object；
Target enlivens angle value computing module, described to incentive object for the excitation task to be sent to, and obtains described wait swash
It encourages object and executes feedback data after the excitation task, and in conjunction with the feedback data and the user to incentive object
Historical data carries out liveness calculating, obtains target and enlivens angle value；
Comparison module is compared for the target to be enlivened angle value with default liveness threshold value；
Excitation task adjusts module, if enlivening angle value for the target is less than default liveness threshold value, according to preset
Task adjustment mode adjusts the excitation task, and return it is described the excitation task is sent to described to incentive object, obtain
The feedback data executed after the excitation task to incentive object is taken, and target is obtained according to the feedback data and is enlivened
The step of angle value, continues to execute；
Target excitation task confirmation module, if enlivening angle value for the target is more than default liveness threshold value, it is determined that described
Excitation task is target excitation task；
Excitation module, for being motivated using the target excitation task to target user.
7. user's exciting bank as claimed in claim 6, which is characterized in that the liveness computing module, comprising:
Data extracting sub-module, for obtaining each test user and existing from the user's history data of the test user
Real data under default liveness parameter；
Computational submodule, for each test of weight computing according to the real data and the default liveness parameter
The activity of the user value；
Submodule is determined to incentive object, for enlivening user of the angle value lower than the default liveness threshold value as institute for described
It states to incentive object.
8. user's exciting bank as claimed in claim 6, which is characterized in that the excitation task setup module, comprising:
Acquisition submodule is identified, for obtaining the identification information to incentive object；
Factor adjusting submodule, for being lived on preset line according to the corresponding setting factor beforehand adjustment mode of the identification information
Excitation factor in dynamic is adjusted, and obtains the corresponding excitation task of the identification information, and is saved adjusted described
Excitation factor.
9. a kind of computer equipment, including memory, processor and storage are in the memory and can be in the processor
The computer program of upper operation, which is characterized in that the processor realized when executing the computer program as claim 1 to
Any one of 5 user's motivational techniques.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In realization user's motivational techniques as described in any one of claim 1 to 5 when the computer program is executed by processor.
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