CN107330713A - A kind of marketing method of cultural goods - Google Patents
A kind of marketing method of cultural goods Download PDFInfo
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- CN107330713A CN107330713A CN201710355859.8A CN201710355859A CN107330713A CN 107330713 A CN107330713 A CN 107330713A CN 201710355859 A CN201710355859 A CN 201710355859A CN 107330713 A CN107330713 A CN 107330713A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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Abstract
The invention discloses a kind of marketing method of cultural goods, including investigation module, Sales module.The basis that module is Sales module is investigated, Sales module comes into operation after Investigation on market demand is passed through with market price style by investigation module.Investigating module includes demand investigation module, market survey module；Demand investigates module connection on-the-spot investigation module, and on-the-spot investigation module connection campus quantity investigation module, remaining demand place investigation module, campus quantity investigation module connection teachers and students quantity investigation module, targetedly investigates market demand, so as to reduce the waste of human resources.Market survey module connection market price investigation inquiry module, the market price of real-time investigation cultural goods, it is ensured that the selling price of product is reasonable.Network platform Sales module is all connected with different types of publicity mode with sales promotion module so that cultural goods are preferably publicized in sale.
Description
Technical field
The present invention relates to a kind of marketing method, specifically a kind of marketing method of cultural goods belongs to cultural goods sale
Field.
Background technology
Cultural goods refer to Tool of Culture, the basic tool of routine work learning management.The species of cultural goods is a variety of more
Sample, including study article, office appliance, both including usually used writing brushes, ink sticks, paper and ink stones, and including some storage articles for use, archives
Box, file pouch, envelope, while also including some high-tech engineening goods, for example, shredder etc..Due to cultural goods
Its varied marketing method of species is also varied, but either its final purpose of the marketing method of that cultural goods
It is to increase the sales volume of product.
But existing cultural goods marketing method still has certain defect, the marketing method of existing cultural goods exists
Although it is also that, by certain Investigation on market demand, but investigation method is not using targetedly investigation method when using,
So in the presence of the defect of more labor intensive resource, and sale when there is a situation where that propaganda strength is inadequate, be easily caused
Product is not well known, so as to cause sales volume to be stagnated.
The content of the invention
The problem of existing for prior art, the present invention provides a kind of marketing method of cultural goods, and investigation module is pin
The basis of module is sold, Sales module comes into operation after Investigation on market demand is passed through with market price style by investigation module..
Investigating module includes demand investigation module, market survey module；Demand investigates module connection on-the-spot investigation module, and examines on the spot
Examine module connection campus quantity investigation module, remaining demand place investigation module, campus quantity investigation module connection teachers and students' quantity
Module is investigated, market demand is targetedly investigated, so as to reduce the waste of human resources.Market survey module connects market
Price survey inquiry module, the market price of real-time investigation cultural goods, it is ensured that the selling price of product is reasonable.Network platform pin
Sell module and be all connected with different types of publicity mode with sales promotion module so that cultural goods are preferably declared in sale
Pass.
To achieve the above object, the technical scheme is that：A kind of marketing method of cultural goods, including investigation mould
Block, Sales module；
The investigation module is the basis of Sales module, is passing through Investigation on market demand and market by the investigation module
Sales module comes into operation after price is adjusted；
The Sales module is used according to the targeted selective selling mode of finding and sale culture of investigation module
The input amount of product.
Further, the investigation module includes demand investigation module, market survey module；
The demand investigates module connection on-the-spot investigation module, and on-the-spot investigation module connection campus quantity investigation mould
Block, remaining demand place investigation module, the campus quantity investigation module connection teachers and students quantity investigation module；
The market survey module connection market price investigation inquiry module, the market price of real-time investigation cultural goods,
Ensure that the selling price of product is reasonable.
Further, the Sales module include solid shop/brick and mortar store Sales module, network platform Sales module, sales promotion module,
Give promotional module；
The solid shop/brick and mortar store Sales module connection displaying service module, product introduction service is provided free for purchase client；
The network platform Sales module connection web advertisement publicity module；
The sales promotion module connection leaflet publicity module and module of working on the knocker；
Described give gives module inside promotional module connection campus.
A kind of marketing method of cultural goods, this method comprises the following steps：
Step one：The demand connected before Sales module is enabled by investigating module investigates module and market survey module
The market demand investigation and price investigation of market are carried out respectively, so as to put into the quantity of cultural goods on demand, it is to avoid input
Excessive or very few situation；
Step 2：Obtained data feedback will be investigated after the completion of investigation module investigation to Sales module, Sales module according to
The data that investigation module is drawn judge that market has good sale space and just starts selective selling pattern, by selling mould
The solid shop/brick and mortar store Sales module of block connection, network platform Sales module, sales promotion module are started selling, and choose whether that startup is given
Send promotional module；
Step 3：Network pin is carried out by network platform Sales module, solid shop/brick and mortar store Sales module, sales promotion module respectively
Sell, shop is sold, sales promotion, three kinds of modes are combined and pushed up sales；
Step 4：Again by investigation module real-time investigation market situation while sale, and become according to actual conditions
Marketing method inside more Sales module, if sales situation well if need not enable and give promotional module, sales situation is pessimistic
Then enable and give promotional module.
Further, the on-the-spot investigation module includes campus quantity investigation module and remaining demand place investigation module, has
Market demand is targetedly investigated, so as to reduce the waste of human resources.
Further, the network platform Sales module is all connected with different types of publicity mode with sales promotion module, makes
Cultural goods are obtained preferably to be publicized in sale.
The beneficial effects of the invention are as follows：The basis that module is Sales module is investigated, is needed by investigation module by market
Sales module after investigating with market price style is asked to come into operation..Investigating module includes demand investigation module, market survey mould
Block；Demand investigates module connection on-the-spot investigation module, and on-the-spot investigation module connection campus quantity investigation module, remaining demand
Module is investigated in place, and quantity investigation module connection teachers and students quantity investigation module in campus targetedly investigates market demand, from
And reduce the waste of human resources.Market survey module connection market price investigation inquiry module, real-time investigation cultural goods
The market price, it is ensured that the selling price of product is reasonable.Network platform Sales module is all connected with variety classes with sales promotion module
Publicity mode so that cultural goods sale when preferably publicized.
Brief description of the drawings
Fig. 1 is overall flow structural representation of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described.Obviously, described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, a kind of marketing method of cultural goods, including investigation module, Sales module；
The investigation module is the basis of Sales module, is passing through Investigation on market demand and market by the investigation module
Sales module comes into operation after price is adjusted；
The Sales module is used according to the targeted selective selling mode of finding and sale culture of investigation module
The input amount of product.
Further, the investigation module includes demand investigation module, market survey module；
The demand investigates module connection on-the-spot investigation module, and on-the-spot investigation module connection campus quantity investigation mould
Block, remaining demand place investigation module, the campus quantity investigation module connection teachers and students quantity investigation module；
The market survey module connection market price investigation inquiry module, the market price of real-time investigation cultural goods,
Ensure that the selling price of product is reasonable.
Further, the Sales module include solid shop/brick and mortar store Sales module, network platform Sales module, sales promotion module,
Give promotional module；
The solid shop/brick and mortar store Sales module connection displaying service module, product introduction service is provided free for purchase client；
The network platform Sales module connection web advertisement publicity module；
The sales promotion module connection leaflet publicity module and module of working on the knocker；
Described give gives module inside promotional module connection campus.
A kind of marketing method of cultural goods, this method comprises the following steps：
Step one：The demand connected before Sales module is enabled by investigating module investigates module and market survey module
The market demand investigation and price investigation of market are carried out respectively, so as to put into the quantity of cultural goods on demand, it is to avoid input
Excessive or very few situation；
Step 2：Obtained data feedback will be investigated after the completion of investigation module investigation to Sales module, Sales module according to
The data that investigation module is drawn judge that market has good sale space and just starts selective selling pattern, by selling mould
The solid shop/brick and mortar store Sales module of block connection, network platform Sales module, sales promotion module are started selling, and choose whether that startup is given
Send promotional module；
Step 3：Network pin is carried out by network platform Sales module, solid shop/brick and mortar store Sales module, sales promotion module respectively
Sell, shop is sold, sales promotion, three kinds of modes are combined and pushed up sales；
Step 4：Again by investigation module real-time investigation market situation while sale, and become according to actual conditions
Marketing method inside more Sales module, if sales situation well if need not enable and give promotional module, sales situation is pessimistic
Then enable and give promotional module.
Further, the on-the-spot investigation module includes campus quantity investigation module and remaining demand place investigation module, has
Market demand is targetedly investigated, so as to reduce the waste of human resources.
Further, the network platform Sales module is all connected with different types of publicity mode with sales promotion module, makes
Cultural goods are obtained preferably to be publicized in sale.
In the use of the present invention, first, the demand connected before Sales module is enabled by investigating module investigates module
The market demand investigation and price investigation of market are carried out respectively with market survey module, so as to put into cultural goods on demand
Quantity, it is to avoid the excessive or very few situation of input；Next, the data feedback for obtaining investigation after the completion of investigation module investigation to pin
Module is sold, the data that Sales module is drawn according to investigation module judge that market has good sale space and just starts selection
Sales mode, the solid shop/brick and mortar store Sales module connected by Sales module, network platform Sales module, sales promotion module start pin
Sell, and choose whether that promotional module is given in startup；Pass through network platform Sales module, solid shop/brick and mortar store Sales module, sales promotion mould
Block carries out network selling, shop sale, sales promotion respectively, and three kinds of modes are combined and pushed up sales；Finally, in the same of sale
When again by investigation module real-time investigation market situation, and according to actual conditions change Sales module inside marketing method,
If sales situation well if need not enable and give promotional module, sales situation is pessimistic, enables and gives promotional module.
Embodiment provided above is the better embodiment of the present invention, only illustrates the present invention for convenient, not to this hair
It is bright to make any formal limitation, any those of ordinary skill in the art, if putting forward skill not departing from the present invention
In the range of art feature, using the equivalent embodiment for locally changing or modifying made by disclosed technology contents, and
Without departing from the technical characteristic content of the present invention, in the range of still falling within the technology of the present invention feature.
Claims (6)
1. a kind of marketing method of cultural goods, it is characterised in that：Including investigation module, Sales module；
The investigation module is the basis of Sales module, is passing through Investigation on market demand and the market price by the investigation module
Sales module comes into operation after tune；
The Sales module is according to the targeted selective selling mode of finding and sale cultural goods for investigating module
Input amount.
2. a kind of marketing method of cultural goods according to claim 1, it is characterised in that：The investigation module includes needing
Ask investigation module, market survey module；
The demand investigates module connection on-the-spot investigation module, and on-the-spot investigation module connection campus quantity investigation module, its
Investigate module, the campus quantity investigation module connection teachers and students quantity investigation module in remaining demand place；
The market survey module connection market price investigation inquiry module, the market price of real-time investigation cultural goods, it is ensured that
The selling price of product is reasonable.
3. a kind of marketing method of cultural goods according to claim 1, it is characterised in that：The Sales module includes real
Body shop Sales module, network platform Sales module, sales promotion module, give promotional module；
The solid shop/brick and mortar store Sales module connection displaying service module, product introduction service is provided free for purchase client；
The network platform Sales module connection web advertisement publicity module；
The sales promotion module connection leaflet publicity module and module of working on the knocker；
Described give gives module inside promotional module connection campus.
4. the marketing method of a kind of cultural goods according to claim 1, it is characterised in that this method includes following step
Suddenly：
Step one：The demand connected before Sales module is enabled by investigating module is investigated module and distinguished with market survey module
The market demand investigation and price investigation of market are carried out, so as to put into the quantity of cultural goods on demand, it is to avoid input is excessive
Or very few situation；
Step 2：Obtained data feedback will be investigated after the completion of investigation module investigation to Sales module, Sales module is according to investigation
The data that module is drawn judge that market has good sale space and just starts selective selling pattern, are connected by Sales module
The solid shop/brick and mortar store Sales module that connects, network platform Sales module, sales promotion module are started selling, and are chosen whether that startup is given and pushed away
Wide module；
Step 3：By network platform Sales module, solid shop/brick and mortar store Sales module, sales promotion module carry out respectively network selling,
Shop sale, sales promotion, three kinds of modes are combined and pushed up sales；
Step 4：Again by investigation module real-time investigation market situation while sale, and pin is changed according to actual conditions
Sell the marketing method of inside modules, if sales situation well if need not enable and give promotional module, sales situation is pessimistic, opens
With giving promotional module.
5. a kind of marketing method of cultural goods according to claim 4, it is characterised in that：The on-the-spot investigation module bag
Include campus quantity investigation module and investigate module with remaining demand place, market demand is targetedly investigated, so as to reduce people
The waste of power resource.
6. a kind of marketing method of cultural goods according to claim 4, it is characterised in that：The network platform sells mould
Block is all connected with different types of publicity mode with sales promotion module so that cultural goods are preferably publicized in sale.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710355859.8A CN107330713A (en) | 2017-05-19 | 2017-05-19 | A kind of marketing method of cultural goods |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710355859.8A CN107330713A (en) | 2017-05-19 | 2017-05-19 | A kind of marketing method of cultural goods |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107330713A true CN107330713A (en) | 2017-11-07 |
Family
ID=60193803
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710355859.8A Pending CN107330713A (en) | 2017-05-19 | 2017-05-19 | A kind of marketing method of cultural goods |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107330713A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103870967A (en) * | 2014-03-17 | 2014-06-18 | 江苏国盾科技实业有限责任公司 | Agricultural and sideline product comprehensive service platform |
| CN105956901A (en) * | 2016-04-25 | 2016-09-21 | 常州市烟草公司武进分公司 | Tobacco customer sale management system |
| CN106447409A (en) * | 2016-11-30 | 2017-02-22 | 安徽金曦网络科技股份有限公司 | Micro-enterprise marketing system |
-
2017
- 2017-05-19 CN CN201710355859.8A patent/CN107330713A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103870967A (en) * | 2014-03-17 | 2014-06-18 | 江苏国盾科技实业有限责任公司 | Agricultural and sideline product comprehensive service platform |
| CN105956901A (en) * | 2016-04-25 | 2016-09-21 | 常州市烟草公司武进分公司 | Tobacco customer sale management system |
| CN106447409A (en) * | 2016-11-30 | 2017-02-22 | 安徽金曦网络科技股份有限公司 | Micro-enterprise marketing system |
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Application publication date: 20171107 |
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| WD01 | Invention patent application deemed withdrawn after publication |