CN107093113A - A kind of marketing method of photovoltaic power generation equipment - Google Patents
A kind of marketing method of photovoltaic power generation equipment Download PDFInfo
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- CN107093113A CN107093113A CN201710287723.8A CN201710287723A CN107093113A CN 107093113 A CN107093113 A CN 107093113A CN 201710287723 A CN201710287723 A CN 201710287723A CN 107093113 A CN107093113 A CN 107093113A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The invention discloses a kind of marketing method of photovoltaic power generation equipment, including extension system, demand order processing system, marketing system, the extension system, demand order processing system as marketing system basis, respectively photovoltaic power generation equipment is set up independent difference quotient operation number by enterprise staff and separately promoted, photovoltaic power generation equipment is designed and researched and developed according to the different demands of different use field clients, for the photovoltaic power generation equipment needed for client makes it, specific aim is carried out to sell, and utilize the network platform, TV news report comprehensively promote and publicity, expand the popularity of photovoltaic power generation equipment, and to the photovoltaic power generation equipment type needed for the customer group in different use fields, power, photovoltaic power generation equipment is designed and researched and developed according to the different demands of different use field clients, a good photovoltaic apparatus brand image and corporate image is provided for client.
Description
Technical field
The present invention relates to a kind of marketing method, specifically a kind of marketing method of photovoltaic power generation equipment belongs to photovoltaic generation
Device sales field.
Background technology
With the development and progress in epoch, the status more and more higher that photovoltaic power generation equipment is occupied in people live, photovoltaic
Generating is a kind of technology that luminous energy is directly translated into electric energy using the photovoltaic effect of interface.Mainly by the sun
Cell panel (component), controller and inverter three parts composition, critical piece are made up of electronic component.Solar cell is passed through
The solar module of large area can be formed by crossing progress packaging protection after series connection, then just be formed with the parts such as power controller are closed
Photovoltaic power generation equipment.
More and more enterprises start to research and develop and sell photovoltaic power generation equipment, are existed in existing photovoltaic power generation equipment sale
Sell O＆M and prepare cost height with equipment, equipment publicity is poor with promotion efficiency, and the popularity of equipment is low, and device sales amount is low, visitor
Family is low to the support degree and informativeness of equipment, the production of photovoltaic power generation equipment and the detailed process flow of sale neither one, pin
Sell system confusion, the shortcoming of corporate image difference.
The content of the invention
The problem of existing for prior art, a kind of marketing method of photovoltaic power generation equipment of present invention offer, extension system,
Demand order processing system is as the basis of marketing system, and respectively photovoltaic power generation equipment sets up independent micro- by enterprise staff
Business's operation number is separately promoted, and takes reward mechanism, and different grades of prize position is set to employee by the negotiation amount with client,
The operation power of sales clerk is improved, and comprehensively popularization and publicity are carried out using the network platform, TV news report, expands light
The popularity of generating equipment is lied prostrate, and to the photovoltaic power generation equipment type needed for the customer group in different use fields, power, according to
Difference is designed and researched and developed to photovoltaic power generation equipment using the different demands of field client, for the light needed for client makes it
Generating equipment is lied prostrate, specific aim is carried out and sells, client signs module, research and development and design module, manufacture packaging module, client and replies mould
Block, photovoltaic power generation equipment enterprise carries out opinion collection to the customer group in different use fields, and demand and order are uniformly returned
Receive after processing, photovoltaic power generation equipment is researched and developed and designed, to being manufactured and being packed after the completion of design, and difference is made
Carried out replying the characteristic with publicizing new photovoltaic power generation equipment with the client in field, produced for photovoltaic power generation equipment and sale is provided
The detailed process flow of one, a good photovoltaic apparatus brand image and corporate image is provided for client.
To achieve the above object, the technical scheme is that：A kind of marketing method of photovoltaic power generation equipment, including promote
System, demand order processing system, marketing system；
The extension system, demand order processing system as marketing system basis, respectively photovoltaic power generation equipment lead to
Cross enterprise staff and set up independent difference quotient operation number and separately promoted, and take reward mechanism, by the negotiation amount pair with client
Employee sets different grades of prize position, improves the operation power of sales clerk, and carry out using the network platform, TV news report
Comprehensively promote and publicize, expand the popularity of photovoltaic power generation equipment, and to the light needed for the customer group in different use fields
Generating equipment type, power are lied prostrate, photovoltaic power generation equipment is designed and ground according to the different demands of different use field clients
Hair, for the photovoltaic power generation equipment needed for client makes it, carries out specific aim and sells, providing a good photovoltaic for client sets
Standby brand image and corporate image；
The extension system, demand order processing system and marketing system cooperate, it is ensured that the pin of photovoltaic power generation equipment
The amount of selling and the satisfaction of people, the practical degree of photovoltaic power generation equipment.
The extension system includes news report module, employee's difference quotient operation module；
The demand order processing system connection client signs module, research and development and design module, manufacture packaging module, client
Reply module, photovoltaic power generation equipment enterprise carries out opinion collection to the customer group in different use fields, and by demand and order
After unified conclusion processing, photovoltaic power generation equipment is researched and developed and designed, to being manufactured and being packed after the completion of design, and it is right
Characteristic of the difference using client's progress answer in field with publicizing new photovoltaic power generation equipment is photovoltaic power generation equipment production and is sold
Sell the detailed process flow of offer one, it is ensured that provide a fast and effectively marketing method for enterprise and sales force；
The manufacture packaging module quality of connection detecting system, after the photovoltaic power generation equipment of redesign carries out volume production,
To its quality testing one by one, it is ensured that client is that mass marketing is prepared using safer, allow client buys is happy, satisfactory, carries
The sales volume of high photovoltaic power generation equipment.
The marketing system includes marketing system under marketing system, line on reponse system, line；
Marketing system connection public number operation system, webpage O＆M module on the line；
Module, product beta test module are joined in marketing system connection under the line；
The reponse system connection system, recycling module after sale.
Described this method comprises the following steps：
The first step：Extension system comes into operation with demand order processing system, the news report connected by extension system
Module, employee's difference quotient operation module begin through employee and set up independent difference quotient operation number and separately promoted, and take reward
Mechanism, sets different grades of prize position to employee by the negotiation amount with client, improves the operation power of sales clerk, and utilize net
Network platform, TV news report comprehensively promote and publicized, and are expanded the popularity of photovoltaic power generation equipment, are passed through demand order
The client of processing system connection signs module, research and development and replies module from design module, manufacture packaging module, client and use different
Client's photovoltaic power generation equipment type in field, power, according to the different demands of different use field clients to photovoltaic power generation equipment
It is designed and researches and develops, for the photovoltaic power generation equipment needed for client makes it, carries out specific aim and sell, one is provided for client
Good photovoltaic apparatus brand image and corporate image；
Second step：Module, webpage O＆M module are runed by public number publicity marketing are carried out to wechat intercourse platform respectively,
Expand photovoltaic power generation equipment brand and the popularity of product, by enterprise's official website webpage design one to photovoltaic power generation equipment solely
Vertical communities of users, to encourage user's speech, inquire into, impression and informativeness of the enhancing client to enterprise；By joining module pair
Photovoltaic power generation equipment carries out extensive popularization and sale, expands and is sought under marketing system on the disturbance degree of photovoltaic power generation equipment, line, line
Pin system, two ways, which is combined, pushes up sales；
3rd step：The system after sale that is connected while marketing system is operated by reponse system, recycling module are respectively
Client provides good after-sale service experience, the recovery and utilization of discarded photovoltaic power generation equipment, it is to avoid photovoltaic power generation equipment is used
Abandoned afterwards by user, saved the cost of goods manufactured of enterprise；
4th step：Finally, it is continuously increased photovoltaic generation in the case where reponse system and marketing system cooperate running
The sales volume of equipment.
The product renewing pushing module of public number operation module connection after photovoltaic generation product design renewal to
Family carries out unified push, facilitates client to understand in time, improves support degree of the user to photovoltaic power generation equipment.
Marketing system is all connected with different types of publicity mode under marketing system and line on the line so that photovoltaic generation is set
It is standby to have preferably publicity and a sales mode in sales process.
The beneficial effects of the invention are as follows：Extension system, demand order processing system are respectively as the basis of marketing system
Photovoltaic power generation equipment is set up independent difference quotient operation number by enterprise staff and separately promoted, and takes reward mechanism, by with
The negotiation amount of client sets different grades of prize position to employee, improves the operation power of sales clerk, and utilize the network platform, electricity
Comprehensively promote and publicize depending on news report, expand the popularity of photovoltaic power generation equipment, and to the visitor in different use fields
Photovoltaic power generation equipment type needed for the colony of family, power, set according to the different demands of different use field clients to photovoltaic generation
It is standby to be designed and research and develop, for the photovoltaic power generation equipment needed for client makes it, carry out specific aim and sell, client signs mould
Block, research and development and design module, manufacture packaging module, client reply module, and photovoltaic power generation equipment enterprise is to different use fields
Customer group carries out opinion collection, and demand and order are unified after conclusion processing, and photovoltaic power generation equipment is researched and developed and set
Meter, to being manufactured and being packed after the completion of design, and to the client in different use fields reply and publicizes new photovoltaic
The characteristic of generating equipment, is produced and sells for photovoltaic power generation equipment and provide the detailed process flow of one, and one is provided for client
Individual good photovoltaic apparatus brand image and corporate image.
Brief description of the drawings
Fig. 1 is overall flow structural representation of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described.Obviously, described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, a kind of marketing method of photovoltaic power generation equipment, including extension system, demand order processing system, pin
Sale system；
The extension system, demand order processing system as marketing system basis, respectively photovoltaic power generation equipment lead to
Cross enterprise staff and set up independent difference quotient operation number and separately promoted, and take reward mechanism, by the negotiation amount pair with client
Employee sets different grades of prize position, improves the operation power of sales clerk, and carry out using the network platform, TV news report
Comprehensively promote and publicize, expand the popularity of photovoltaic power generation equipment, and to the light needed for the customer group in different use fields
Generating equipment type, power are lied prostrate, photovoltaic power generation equipment is designed and ground according to the different demands of different use field clients
Hair, for the photovoltaic power generation equipment needed for client makes it, carries out specific aim and sells, providing a good photovoltaic for client sets
Standby brand image and corporate image；
The extension system, demand order processing system and marketing system cooperate, it is ensured that the pin of photovoltaic power generation equipment
The amount of selling and the satisfaction of people, the practical degree of photovoltaic power generation equipment.
The extension system includes news report module, employee's difference quotient operation module；
The demand order processing system connection client signs module, research and development and design module, manufacture packaging module, client
Reply module, photovoltaic power generation equipment enterprise carries out opinion collection to the customer group in different use fields, and by demand and order
After unified conclusion processing, photovoltaic power generation equipment is researched and developed and designed, to being manufactured and being packed after the completion of design, and it is right
Characteristic of the difference using client's progress answer in field with publicizing new photovoltaic power generation equipment is photovoltaic power generation equipment production and is sold
Sell the detailed process flow of offer one, it is ensured that provide a fast and effectively marketing method for enterprise and sales force；
The manufacture packaging module quality of connection detecting system, after the photovoltaic power generation equipment of redesign carries out volume production,
To its quality testing one by one, it is ensured that client is that mass marketing is prepared using safer, allow client buys is happy, satisfactory, carries
The sales volume of high photovoltaic power generation equipment.
The marketing system includes marketing system under marketing system, line on reponse system, line；
Marketing system connection public number operation system, webpage O＆M module on the line；
Module, product beta test module are joined in marketing system connection under the line；
The reponse system connection system, recycling module after sale.
Described this method comprises the following steps：
The first step：Extension system comes into operation with demand order processing system, the news report connected by extension system
Module, employee's difference quotient operation module begin through employee and set up independent difference quotient operation number and separately promoted, and take reward
Mechanism, sets different grades of prize position to employee by the negotiation amount with client, improves the operation power of sales clerk, and utilize net
Network platform, TV news report comprehensively promote and publicized, and are expanded the popularity of photovoltaic power generation equipment, are passed through demand order
The client of processing system connection signs module, research and development and replies module from design module, manufacture packaging module, client and use different
Client's photovoltaic power generation equipment type in field, power, according to the different demands of different use field clients to photovoltaic power generation equipment
It is designed and researches and develops, for the photovoltaic power generation equipment needed for client makes it, carries out specific aim and sell, one is provided for client
Good photovoltaic apparatus brand image and corporate image；
Second step：Module, webpage O＆M module are runed by public number publicity marketing are carried out to wechat intercourse platform respectively,
Expand photovoltaic power generation equipment brand and the popularity of product, by enterprise's official website webpage design one to photovoltaic power generation equipment solely
Vertical communities of users, to encourage user's speech, inquire into, impression and informativeness of the enhancing client to enterprise；By joining module pair
Photovoltaic power generation equipment carries out extensive popularization and sale, expands and is sought under marketing system on the disturbance degree of photovoltaic power generation equipment, line, line
Pin system, two ways, which is combined, pushes up sales；
3rd step：The system after sale that is connected while marketing system is operated by reponse system, recycling module are respectively
Client provides good after-sale service experience, the recovery and utilization of discarded photovoltaic power generation equipment, it is to avoid photovoltaic power generation equipment is used
Abandoned afterwards by user, saved the cost of goods manufactured of enterprise；
4th step：Finally, it is continuously increased photovoltaic generation in the case where reponse system and marketing system cooperate running
The sales volume of equipment.
The product renewing pushing module of public number operation module connection after photovoltaic generation product design renewal to
Family carries out unified push, facilitates client to understand in time, improves support degree of the user to photovoltaic power generation equipment.
Marketing system is all connected with different types of publicity mode under marketing system and line on the line so that photovoltaic generation is set
It is standby to have preferably publicity and a sales mode in sales process.
In the use of the present invention, first, extension system comes into operation with demand order processing system, is connected by extension system
The news report module that connects, employee's difference quotient operation module, which begin through employee, to be set up independent difference quotient operation number and is separately pushed away
Extensively, and take reward mechanism, different grades of prize position is set to employee by the negotiation amount with client, the work of sales clerk is improved
Power, and comprehensively promote and publicize using the network platform, TV news report, expand the well-known of photovoltaic power generation equipment
Degree, the client connected by demand order processing system signs module, researches and develops and answered with design module, manufacture packaging module, client
Client photovoltaic power generation equipment type of the multiple module to different use fields, power, according to the different need of different use field clients
Ask and photovoltaic power generation equipment is designed and researched and developed, for the photovoltaic power generation equipment needed for client makes it, carry out specific aim and sell
Sell, a good photovoltaic apparatus brand image and corporate image is provided for client, secondly, module, net are runed by public number
Page O＆M module carries out publicity marketing to wechat intercourse platform respectively, expands photovoltaic power generation equipment brand and the popularity of product,
By one independent communities of users of enterprise's official website webpage design to photovoltaic power generation equipment, to encourage user's speech, inquire into, increase
Impression and informativeness of the strong client to enterprise；Extensive popularization and sale are carried out to photovoltaic power generation equipment by joining module, is expanded
Marketing system under marketing system on the disturbance degree of big photovoltaic power generation equipment, line, line, two ways, which is combined, pushes up sales, so
Afterwards, the system after sale that is connected while marketing system is operated by reponse system, recycling module are respectively that client provides good
After-sale service experience, the recovery and utilization of discarded photovoltaic power generation equipment, it is to avoid abandoned after photovoltaic power generation equipment use by user,
The cost of goods manufactured of enterprise is saved；Finally, constantly increase in the case where reponse system cooperates running with marketing system
Plus the sales volume of photovoltaic power generation equipment.
Embodiment provided above is the better embodiment of the present invention, only illustrates the present invention for convenient, not to this hair
It is bright to make any formal limitation, any those of ordinary skill in the art, if putting forward skill not departing from the present invention
In the range of art feature, using the equivalent embodiment for locally changing or modifying made by disclosed technology contents, and
Without departing from the technical characteristic content of the present invention, in the range of still falling within the technology of the present invention feature.
Claims (6)
1. a kind of marketing method of photovoltaic power generation equipment, it is characterised in that：Including extension system, demand order processing system, pin
Sale system；
The extension system, demand order processing system are as the basis of marketing system, and respectively photovoltaic power generation equipment, which passes through, looks forward to
Industry employee sets up independent difference quotient operation number and separately promoted, and takes reward mechanism, by the negotiation amount with client to employee
Different grades of prize position is set, the operation power of sales clerk is improved, and carry out comprehensively using the network platform, TV news report
Popularization and publicity, expand photovoltaic power generation equipment popularity, and to needed for the customer group in different use fields photovoltaic send out
Electric equipment type, power, are designed and research and develop to photovoltaic power generation equipment according to the different demands of different use field clients, be
Client makes the photovoltaic power generation equipment needed for it, carries out specific aim and sells, a good photovoltaic apparatus product are provided for client
Board impression and corporate image；
The extension system, demand order processing system and marketing system cooperate, it is ensured that the sales volume of photovoltaic power generation equipment
And satisfaction, the practical degree of photovoltaic power generation equipment of people.
2. a kind of marketing method of photovoltaic power generation equipment according to claim 1, it is characterised in that：The extension system bag
Include news report module, employee's difference quotient operation module；
The demand order processing system connection client signs module, research and development and design module, manufacture packaging module, client and replied
Module, photovoltaic power generation equipment enterprise carries out opinion collection to the customer group in different use fields, and demand and order is unified
After conclusion processing, photovoltaic power generation equipment is researched and developed and designed, to being manufactured and being packed after the completion of design, and to difference
Carry out replying the characteristic with publicizing new photovoltaic power generation equipment using the client in field, be that photovoltaic power generation equipment production and sale are carried
For the detailed process flow of one, it is ensured that provide a fast and effectively marketing method for enterprise and sales force；
The manufacture packaging module quality of connection detecting system, after the photovoltaic power generation equipment of redesign carries out volume production, to it
Quality testing one by one, it is ensured that client, using safer, is that mass marketing is prepared, happy, satisfactory, the raising light for allowing client to buy
Lie prostrate the sales volume of generating equipment.
3. a kind of marketing method of photovoltaic power generation equipment according to claim 1, it is characterised in that：The marketing system bag
Include reponse system, marketing system under marketing system, line on line；
Marketing system connection public number operation system, webpage O＆M module on the line；
Module, product beta test module are joined in marketing system connection under the line；
The reponse system connection system, recycling module after sale.
4. a kind of marketing method of photovoltaic power generation equipment according to claim 1, it is characterised in that：Described this method includes
Following steps：
The first step：Extension system comes into operation with demand order processing system, the news report module that is connected by extension system,
Employee's difference quotient operation module, which begins through employee and sets up independent difference quotient operation number, separately to be promoted, and takes reward mechanism,
Different grades of prize position is set to employee by the negotiation amount with client, the operation power of sales clerk is improved, and put down using network
Platform, TV news report comprehensively promote and publicized, and are expanded the popularity of photovoltaic power generation equipment, are passed through demand order processing
The client of system connection signs module, research and development and replies module to different use fields from design module, manufacture packaging module, client
Client's photovoltaic power generation equipment type, power, according to the different demands of different use field clients to photovoltaic power generation equipment carry out
Design and research and development, for the photovoltaic power generation equipment needed for client makes it, carry out specific aim and sell, one is provided well for client
Photovoltaic apparatus brand image and corporate image；
Second step：Module, webpage O＆M module are runed by public number publicity marketing is carried out to wechat intercourse platform respectively, expanded
The popularity of photovoltaic power generation equipment brand and product, independent by enterprise's official website webpage design one to photovoltaic power generation equipment
Communities of users, to encourage user's speech, inquire into, impression and informativeness of the enhancing client to enterprise；By joining module to photovoltaic
Generating equipment widely promote and sold, and expands marketing system under marketing system on the disturbance degree of photovoltaic power generation equipment, line, line
System, two ways, which is combined, pushes up sales；
3rd step：The system after sale that is connected while marketing system is operated by reponse system, recycling module respectively client
There is provided good after-sale service experience, the recovery and utilization of discarded photovoltaic power generation equipment, it is to avoid quilt after photovoltaic power generation equipment use
User abandons, and has saved the cost of goods manufactured of enterprise；
4th step：Finally, it is continuously increased photovoltaic power generation equipment in the case where reponse system and marketing system cooperate running
Sales volume.
5. a kind of marketing method of photovoltaic power generation equipment according to claim 3, it is characterised in that：The public number operation
The product renewing pushing module of module connection carries out unified push after photovoltaic generation product design renewal to user, facilitates client
Understand in time, improve support degree of the user to photovoltaic power generation equipment.
6. a kind of marketing method of photovoltaic power generation equipment according to claim 3, it is characterised in that：Market system on the line
System and line under marketing system be all connected with different types of publicity mode so that photovoltaic power generation equipment have in sales process one compared with
Good publicity and sales mode.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710287723.8A CN107093113A (en) | 2017-04-27 | 2017-04-27 | A kind of marketing method of photovoltaic power generation equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710287723.8A CN107093113A (en) | 2017-04-27 | 2017-04-27 | A kind of marketing method of photovoltaic power generation equipment |
Publications (1)
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| CN107093113A true CN107093113A (en) | 2017-08-25 |
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ID=59637515
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| CN201710287723.8A Pending CN107093113A (en) | 2017-04-27 | 2017-04-27 | A kind of marketing method of photovoltaic power generation equipment |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112950052A (en) * | 2021-03-19 | 2021-06-11 | 湖南美石信息技术有限公司 | Comprehensive intelligent service platform system based on commercial concrete management |
| CN113240467A (en) * | 2021-05-13 | 2021-08-10 | 上海应用技术大学 | Management system for enterprise cross-channel integration |
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| CN106408177A (en) * | 2016-09-05 | 2017-02-15 | 广西中烟工业有限责任公司 | System and method for realizing collaborative marketing of tobacco industry |
| CN106447410A (en) * | 2016-12-02 | 2017-02-22 | 福建省我答答信息科技有限公司 | O2O (online to offline) shop-in-shop distribution system |
| CN106447409A (en) * | 2016-11-30 | 2017-02-22 | 安徽金曦网络科技股份有限公司 | Micro-enterprise marketing system |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106408177A (en) * | 2016-09-05 | 2017-02-15 | 广西中烟工业有限责任公司 | System and method for realizing collaborative marketing of tobacco industry |
| CN106447409A (en) * | 2016-11-30 | 2017-02-22 | 安徽金曦网络科技股份有限公司 | Micro-enterprise marketing system |
| CN106447410A (en) * | 2016-12-02 | 2017-02-22 | 福建省我答答信息科技有限公司 | O2O (online to offline) shop-in-shop distribution system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112950052A (en) * | 2021-03-19 | 2021-06-11 | 湖南美石信息技术有限公司 | Comprehensive intelligent service platform system based on commercial concrete management |
| CN113240467A (en) * | 2021-05-13 | 2021-08-10 | 上海应用技术大学 | Management system for enterprise cross-channel integration |
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