CN113240467A - Management system for enterprise cross-channel integration - Google Patents
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Abstract
本发明提供了一种企业跨渠道整合的管理系统，所述管理系统主要包括信息采集模块、业务协作模块、匹配评估模块、激励模块、整合模块、防泄漏模块和云服务器，解决了现有技术中如何在企业多渠道零售的初期，对各营销渠道进行商品销售信息的核对、业务的协作的问题，进一步通过激励措施增强了各营销渠道合作的意愿。
The invention provides an enterprise cross-channel integrated management system. The management system mainly includes an information collection module, a business cooperation module, a matching evaluation module, an incentive module, an integration module, an anti-leakage module and a cloud server, which solves the problem of the prior art. In the early stage of multi-channel retailing, how to check commodity sales information and cooperate with each marketing channel in the early stage of multi-channel retailing, and further enhance the willingness of each marketing channel to cooperate through incentive measures.
Description
Technical Field
The invention relates to a management system for enterprise cross-channel integration.
Background
With the acceleration of technical progress and the continuous development of digitalization trend, enterprises can interact with customers through various channels such as the internet, mobile phones, tablet computers, social media, physical stores and the like, and the field of electronic commerce is rapidly developed. However, the multi-channel development of enterprises is that the double-edged sword brings about a practical problem that each channel in the enterprises conflicts when the sales volume is increased and the customer satisfaction is improved. At first, different channels in an enterprise may have different pricing and sales promotion conditions, so that opposites exist among the different channels, resources are contended, and conflicts among the channels are easily caused.
Disclosure of Invention
The invention aims to provide a management system for enterprise cross-channel integration.
To solve the above problems, the present invention provides a management system for enterprise cross-channel integration, comprising:
the information acquisition module is used for detecting, collecting and recording product information sold by each marketing channel in an enterprise;
the business cooperation module is used for collecting and recording business interaction information performed by each marketing channel of the enterprise;
the matching evaluation module is used for matching the same product information sold by different marketing channels of an enterprise and service information interaction carried out by different marketing channels of the enterprise, evaluating whether commodity information among different channels is consistent, evaluating whether service among the channels is cooperative, and sending corresponding matching evaluation degrees to the excitation module and the integration module;
the excitation module is used for receiving the matching degree evaluated by the matching evaluation module; exchanging the points into gifts according to the proportion of the points obtained by the sales staff, wherein the higher the matching evaluation consistency and the collaboration degree is, the more the obtained points are; periodically replacing the commodity list for various choices; the employee can exchange the accumulated points into corresponding goods;
the integration module is used for receiving the matching degree evaluated by the matching evaluation module; prompting a marketing channel department in the enterprise under the condition that the information and the service are inconsistent and uncooperative in matching evaluation for further offline checking details; enhancing the channel integration degree, and taking stronger channel integration measures when the evaluation is lower;
the anti-leakage module is used for protecting the data of the information acquisition module, the business evaluation module and the matching evaluation module and preventing the important marketing information of the enterprise from being leaked;
and the cloud server is used for storing and sending various commodity information and service data.
Further, in the above system, the information acquisition module is configured to adopt a sold commodity barcode through a commodity sales acquisition device; uploading the bar code information to a cloud server to determine commodity information, wherein the commodity information specifically comprises the code of a commodity, the type of the commodity, the description of the commodity, the selling price and the content of promotion information; and uploading the commodity information collected by the cloud server to the matching evaluation module.
Further, in the above system, the business cooperation module is configured to send and backup specific collaboration business required by the marketing channel department to the cloud server according to the needs of the department by the marketing channel a in the enterprise, and simultaneously propose one or some of the following collaboration businesses to the marketing channel B in the enterprise: cross-region goods dispatching, cross-channel shopping, cross-channel information query, and enterprise marketing channel B selecting to carry out or neglect the cooperation of the service between the channels; the marketing channel B in the enterprise sends specific collaboration services required by the channel to the cloud server according to the needs of the department, backups the specific collaboration services, and simultaneously proposes one or more of the following collaboration services to the marketing channel A in the enterprise: cross-region goods dispatching, cross-channel shopping and cross-channel information query, and selecting to carry out or ignore the cooperation of the service among the channels by the marketing channel A in the enterprise; and further uploading the service interaction information acquired from the cloud server to a matching evaluation module.
Further, in the above system, the matching evaluation module is configured to match and evaluate the content of the information acquisition module: the method comprises the steps of matching the same commodity sold by an enterprise in different channels through identification of a commodity code number, comparing the belonged type, commodity description, selling price and promotion information content of the same commodity sold by the enterprise in different channels, evaluating whether the commodity is consistent in the different channels, setting the matching evaluation degree of more than 50% consistency as information matching consistency and the matching evaluation degree of less than 50% consistency as information matching inconsistency, and sending the specific matching evaluation degree to an incentive module, an integration module and a cloud server.
Further, in the above system, the matching evaluation module is further configured to perform matching evaluation on the content of the business cooperation module: through marketing channel A in the enterprise propose demand cooperative service to marketing channel B in the enterprise, the demand that marketing channel B response marketing channel A in the enterprise in the evaluation enterprise provided and assist, include: transregional goods dispatching, transchannel shopping and transchannel information query; the demand collaboration service is provided for the marketing channel A in the enterprise through the marketing channel B in the enterprise, and the marketing channel A in the enterprise is evaluated to respond to and assist the demand provided by the marketing channel B in the enterprise; the proportion of the two conditions is the matching evaluation degree under the service cooperation module, the matching evaluation degree of more than 50% is defined as service cooperation, the matching evaluation degree of 50% or less is defined as service non-cooperation, and the specific matching evaluation degree is sent to the excitation module, the integration module and the cloud server.
Further, in the above system, the excitation module is configured to receive the corresponding matching evaluation degree sent by the matching evaluation module; automatically identifying the situation of more than 50% of matching evaluation degree, and converting the part exceeding 50% into points according to the proportion of 10: 1; and regularly collecting the goods which can be exchanged by the staff's favorite list and the updated points offline for further selection of the staff.
Further, in the above system, the integration module is configured to receive the matching evaluation degree sent by the matching evaluation module; automatically identifying the condition of the matching evaluation degree of 50% or less; sending the commodity information with information matching difference, including the code of the commodity, the belonged type, the commodity description, the selling price and the content of the promotion information to an enterprise marketing channel A and an enterprise marketing channel B in the enterprise, and further checking the information difference condition when the enterprise marketing channel A and the enterprise marketing channel B are on line; sending a specific service to a channel party needing to provide cooperation by giving an important prompt of the uncooperative service, wherein the specific service is used for further checking the condition and reason of the service cooperation failure under the online condition of the marketing channel A and the marketing channel B in the enterprise; and receiving the reasons of inconsistency of the offline checked information and uncooperative service, and uploading the reasons to the cloud server.
Further, in the system, the anti-disclosure module is configured to detect the information acquisition module, the service cooperation module, and the matching evaluation module; defining information of non-company internal employees as sensitive data; carrying out intelligent identification on data content; monitoring and intercepting the received sensitive data; and sending the sensitive data to a cloud server, and further uploading the sensitive data to a company system.
Compared with the prior art, the invention provides a management system for enterprise cross-channel integration, and aims to promote the cooperation among multiple channels of an enterprise, reduce mutual conflict, improve the utilization efficiency of internal resources and lay a foundation for the development of the enterprise to a full-channel mode by unifying and integrating the information of different marketing channels in the enterprise.
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FIG. 1 is a schematic diagram of a management system for enterprise cross-channel integration according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
As shown in fig. 1, the present invention provides a management system for enterprise cross-channel integration, comprising:
the information acquisition module is used for detecting, collecting and recording product information sold by each marketing channel in an enterprise;
the business cooperation module is used for collecting and recording business interaction information performed by each marketing channel of the enterprise;
the matching evaluation module is used for matching the same product information sold by different marketing channels of an enterprise and service information interaction carried out by different marketing channels of the enterprise, evaluating whether commodity information among different channels is consistent, evaluating whether service among the channels is cooperative, and sending corresponding matching evaluation degrees to the excitation module and the integration module;
the excitation module is used for receiving the matching degree evaluated by the matching evaluation module; exchanging the points into gifts according to the proportion of the points obtained by the sales staff, wherein the higher the matching evaluation consistency and the collaboration degree is, the more the obtained points are; periodically replacing the commodity list for various choices; the employee can exchange the accumulated points into corresponding goods;
the integration module is used for receiving the matching degree evaluated by the matching evaluation module; prompting a marketing channel department in the enterprise under the condition that the information and the service are inconsistent and uncooperative in matching evaluation for further offline checking details; enhancing the channel integration degree, and taking stronger channel integration measures when the evaluation is lower;
the anti-leakage module is used for protecting the data of the information acquisition module, the business evaluation module and the matching evaluation module and preventing the important marketing information of the enterprise from being leaked;
and the cloud server is used for storing and sending various commodity information and service data.
Here, with the acceleration of technical progress and the continuous development of the digitalization trend, more and more enterprises have multiple marketing channels for sale, and inevitable conflicts are brought among the enterprise channels while the loyalty of consumers is improved due to the development of the multiple channels. The management system establishes a management system for enterprise cross-channel integration from the enterprise perspective, and plays a reinforcing role in relieving conflicts among internal channels of the enterprise and improving the collaboration among the channels.
In an embodiment of the management system for enterprise cross-channel integration of the present invention, the information acquisition module is configured to acquire a commodity barcode sold through a commodity sales acquisition device; uploading the bar code information to a cloud server to determine commodity information, wherein the commodity information specifically comprises the code of a commodity, the type of the commodity, the description of the commodity, the selling price and the content of promotion information; and uploading the commodity information collected by the cloud server to the matching evaluation module.
The information acquisition module is used for carrying out multi-channel simultaneous collection work on products sold in different channels of an enterprise, and rapid collection of commodity information is achieved through identity information of commodity bar codes.
In an embodiment of the management system for enterprise cross-channel integration, the business cooperation module is configured to send and backup specific collaboration business required by a marketing channel department to a cloud server according to needs of the department in an enterprise marketing channel a, and simultaneously propose one or more of the following collaboration businesses to a marketing channel B in the enterprise: cross-region goods dispatching, cross-channel shopping, cross-channel information query, and enterprise marketing channel B selecting to carry out or neglect the cooperation of the service between the channels; the marketing channel B in the enterprise sends specific collaboration services required by the channel to the cloud server according to the needs of the department, backups the specific collaboration services, and simultaneously proposes one or more of the following collaboration services to the marketing channel A in the enterprise: cross-region goods dispatching, cross-channel shopping and cross-channel information query, and selecting to carry out or ignore the cooperation of the service among the channels by the marketing channel A in the enterprise; and further uploading the service interaction information acquired from the cloud server to a matching evaluation module.
Here, the service cooperation module is configured to send service requirements of each channel and collect feedback conditions of the service requirements, where the specific service requirements include: the cross-region goods dispatching, cross-channel shopping and cross-channel information query are carried out, and the business cooperation condition relates to bilateral cooperation and can be carried out simultaneously.
In an embodiment of the management system for enterprise cross-channel integration of the present invention, the matching evaluation module is configured to match and evaluate the content of the information acquisition module: the method comprises the steps of matching the same commodity sold by an enterprise in different channels through identification of a commodity code number, comparing the belonged type, commodity description, selling price and promotion information content of the same commodity sold by the enterprise in different channels, evaluating whether the commodity is consistent in the different channels, setting the matching evaluation degree of more than 50% consistency as information matching consistency and the matching evaluation degree of less than 50% consistency as information matching inconsistency, and sending the specific matching evaluation degree to an incentive module, an integration module and a cloud server.
In an embodiment of the management system for enterprise cross-channel integration, the matching evaluation module is further configured to perform matching evaluation on the content of the business collaboration module: through marketing channel A in the enterprise propose demand cooperative service to marketing channel B in the enterprise, the demand that marketing channel B response marketing channel A in the enterprise in the evaluation enterprise provided and assist, include: transregional goods dispatching, transchannel shopping and transchannel information query; the demand collaboration service is provided for the marketing channel A in the enterprise through the marketing channel B in the enterprise, and the marketing channel A in the enterprise is evaluated to respond to and assist the demand provided by the marketing channel B in the enterprise; the proportion of the two conditions is the matching evaluation degree under the service cooperation module, the matching evaluation degree of more than 50% is defined as service cooperation, the matching evaluation degree of 50% or less is defined as service non-cooperation, and the specific matching evaluation degree is sent to the excitation module, the integration module and the cloud server.
In an embodiment of the management system for enterprise cross-channel integration, the incentive module is configured to receive a corresponding matching evaluation degree sent by the matching evaluation module; automatically identifying more than 50% of matching evaluation degree, and according to the proportion of 10: 1 is converted into points; and regularly collecting the goods which can be exchanged by the staff's favorite list and the updated points offline for further selection of the staff.
Therefore, the embodiment can improve the cooperation efficiency among the channels in the enterprise, improve the work interest degree and ensure that the target is effectively achieved.
In an embodiment of the management system for enterprise cross-channel integration, the integration module is configured to receive the matching evaluation degree sent by the matching evaluation module; automatically identifying the condition of the matching evaluation degree of 50% or less; sending the commodity information with information matching difference, including the code of the commodity, the belonged type, the commodity description, the selling price and the content of the promotion information to an enterprise marketing channel A and an enterprise marketing channel B in the enterprise, and further checking the information difference condition when the enterprise marketing channel A and the enterprise marketing channel B are on line; sending a specific service to a channel party needing to provide cooperation by giving an important prompt of the uncooperative service, wherein the specific service is used for further checking the condition and reason of the service cooperation failure under the online condition of the marketing channel A and the marketing channel B in the enterprise; and receiving the reasons of inconsistency of the offline checked information and uncooperative service, and uploading the reasons to the cloud server.
In an embodiment of the management system for enterprise cross-channel integration, the anti-disclosure module is used for detecting the information acquisition module, the business cooperation module and the matching evaluation module; defining information of non-company internal employees as sensitive data; carrying out intelligent identification on data content; monitoring and intercepting the received sensitive data; and sending the sensitive data to a cloud server, and further uploading the sensitive data to a company system.
In this way, the security of the management system for enterprise cross-channel integration can be improved.
It should be noted that the system provided in this embodiment may be composed of a server and a user, and the user may use the APP installed by the user. Specifically, the APP needs to be registered and entered through the employee number.
Compared with the prior art, the invention provides a management system for enterprise cross-channel integration, and aims to promote the cooperation among multiple channels of an enterprise, reduce mutual conflict, improve the utilization efficiency of internal resources and lay a foundation for the development of the enterprise to a full-channel mode by unifying and integrating the information of different marketing channels in the enterprise.
In summary, the system of the present invention mainly includes an information acquisition module, a service cooperation module, a matching evaluation module, an incentive module, an integration module, an anti-disclosure module, and a cloud server. The salesperson takes the bar codes of the sold commodities through the commodity sales acquisition equipment and transmits the bar codes to the cloud server to determine commodity information, wherein the commodity information comprises commodity codes, belonged categories, commodity description, sales price and promotion information; the salesman provides business cooperation requests to other marketing departments in the enterprise according to the demands of the marketing department, and the cooperation business comprises the following steps: transregional goods dispatching, transchannel shopping and transchannel information query; aiming at the interaction condition of the commodity information and the business, generating a matching evaluation degree in a matching evaluation module, defining the matching evaluation degree of 50% or less as the inconsistency of the commodity information and the business, and defining the matching evaluation degree of more than 50% as the consistency of the commodity information and the business; the matching evaluation degree of more than 50% can be calculated according to the following formula that: 1, further exchanging goods as an incentive; identifying the conditions corresponding to the matching evaluation degree of 50% or less in the integration module, specifically comprising the following steps; the goods information is inconsistent, the business is not cooperated, and the risk is prompted, checked and further rectified; the information acquisition module, the service cooperation module and the matching evaluation module of the system are protected by the anti-disclosure module; the cloud server is used for receiving and sending various commodity information and business cooperation information. Based on the current situation of multi-channel operation of an enterprise, adverse effects of conflicts among marketing channels on enterprise construction are fully considered, a management system for cross-channel integration of the enterprise is established, and the performance of the enterprise in channel improvement is promoted.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (8)
1. A management system for enterprise cross-channel integration, comprising:
the information acquisition module is used for detecting, collecting and recording product information sold by each marketing channel in an enterprise;
the business cooperation module is used for collecting and recording business interaction information performed by each marketing channel of the enterprise;
the matching evaluation module is used for matching the same product information sold by different marketing channels of an enterprise and service information interaction carried out by different marketing channels of the enterprise, evaluating whether commodity information among different channels is consistent, evaluating whether service among the channels is cooperative, and sending corresponding matching evaluation degrees to the excitation module and the integration module;
the excitation module is used for receiving the matching degree evaluated by the matching evaluation module; exchanging the points into gifts according to the proportion of the points obtained by the sales staff, wherein the higher the matching evaluation consistency and the collaboration degree is, the more the obtained points are; periodically replacing the commodity list for various choices; the employee can exchange the accumulated points into corresponding goods;
the integration module is used for receiving the matching degree evaluated by the matching evaluation module; prompting a marketing channel department in the enterprise under the condition that the information and the service are inconsistent and uncooperative in matching evaluation for further offline checking details; enhancing the channel integration degree, and taking stronger channel integration measures when the evaluation is lower;
the anti-leakage module is used for protecting the data of the information acquisition module, the business evaluation module and the matching evaluation module and preventing the important marketing information of the enterprise from being leaked;
and the cloud server is used for storing and sending various commodity information and service data.
2. The system for enterprise cross-channel integrated management of claim 1, wherein said information collection module is configured to collect sold commodity bar codes through a commodity sales collection device; uploading the bar code information to a cloud server to determine commodity information, wherein the commodity information specifically comprises the code of a commodity, the type of the commodity, the description of the commodity, the selling price and the content of promotion information; and uploading the commodity information collected by the cloud server to the matching evaluation module.
3. The system for managing enterprise cross-channel integration according to claim 1, wherein the business cooperation module is configured to send and backup specific collaboration business required by the marketing channel department to the cloud server according to the needs of the department in the enterprise marketing channel a, and simultaneously propose one or more of the following collaboration businesses to the marketing channel B in the enterprise: cross-region goods dispatching, cross-channel shopping, cross-channel information query, and enterprise marketing channel B selecting to carry out or neglect the cooperation of the service between the channels; the marketing channel B in the enterprise sends specific collaboration services required by the channel to the cloud server according to the needs of the department, backups the specific collaboration services, and simultaneously proposes one or more of the following collaboration services to the marketing channel A in the enterprise: cross-region goods dispatching, cross-channel shopping and cross-channel information query, and selecting to carry out or ignore the cooperation of the service among the channels by the marketing channel A in the enterprise; and further uploading the service interaction information acquired from the cloud server to a matching evaluation module.
4. The system for managing enterprise cross-channel integration according to claim 1, wherein said matching evaluation module is adapted to match and evaluate the contents of said information collection module: the method comprises the steps of matching the same commodity sold by an enterprise in different channels through identification of a commodity code number, comparing the belonged type, commodity description, selling price and promotion information content of the same commodity sold by the enterprise in different channels, evaluating whether the commodity is consistent in the different channels, setting the matching evaluation degree of more than 50% consistency as information matching consistency and the matching evaluation degree of less than 50% consistency as information matching inconsistency, and sending the specific matching evaluation degree to an incentive module, an integration module and a cloud server.
5. The system for managing enterprise cross-channel integration according to claim 1, wherein said match evaluation module is further configured to match and evaluate the contents of said business collaboration module: through marketing channel A in the enterprise propose demand cooperative service to marketing channel B in the enterprise, the demand that marketing channel B response marketing channel A in the enterprise in the evaluation enterprise provided and assist, include: transregional goods dispatching, transchannel shopping and transchannel information query; the demand collaboration service is provided for the marketing channel A in the enterprise through the marketing channel B in the enterprise, and the marketing channel A in the enterprise is evaluated to respond to and assist the demand provided by the marketing channel B in the enterprise; the proportion of the two conditions is the matching evaluation degree under the service cooperation module, the matching evaluation degree of more than 50% is defined as service cooperation, the matching evaluation degree of 50% or less is defined as service non-cooperation, and the specific matching evaluation degree is sent to the excitation module, the integration module and the cloud server.
6. The system for managing enterprise cross-channel integration according to claim 1, wherein said incentive module is configured to receive a corresponding degree of match evaluation sent by the match evaluation module; automatically identifying the situation of more than 50% of matching evaluation degree, and converting the part exceeding 50% into points according to the proportion of 10: 1; and regularly collecting the goods which can be exchanged by the staff's favorite list and the updated points offline for further selection of the staff.
7. The system for managing enterprise cross-channel integration according to claim 1, wherein the integration module is configured to receive the matching evaluation degree sent by the matching evaluation module; automatically identifying the condition of the matching evaluation degree of 50% or less; sending the commodity information with information matching difference, including the code of the commodity, the belonged type, the commodity description, the selling price and the content of the promotion information to an enterprise marketing channel A and an enterprise marketing channel B in the enterprise, and further checking the information difference condition when the enterprise marketing channel A and the enterprise marketing channel B are on line; sending a specific service to a channel party needing to provide cooperation by giving an important prompt of the uncooperative service, wherein the specific service is used for further checking the condition and reason of the service cooperation failure under the online condition of the marketing channel A and the marketing channel B in the enterprise; and receiving the reasons of inconsistency of the offline checked information and uncooperative service, and uploading the reasons to the cloud server.
8. The management system of enterprise cross-channel integration according to claim 1, wherein said anti-disclosure module is configured to detect an information collection module, a business collaboration module, and a matching evaluation module; defining information of non-company internal employees as sensitive data; carrying out intelligent identification on data content; monitoring and intercepting the received sensitive data; and sending the sensitive data to a cloud server, and further uploading the sensitive data to a company system.
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