CN106875208A - A kind of method and apparatus for determining notable advertisement show position - Google Patents
A kind of method and apparatus for determining notable advertisement show position Download PDFInfo
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- CN106875208A CN106875208A CN201611226009.XA CN201611226009A CN106875208A CN 106875208 A CN106875208 A CN 106875208A CN 201611226009 A CN201611226009 A CN 201611226009A CN 106875208 A CN106875208 A CN 106875208A
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Abstract
In the embodiment of the present invention, a kind of method for determining notable advertisement show position is proposed, including：For each advertisement show position in any one page, record merchandise news is located at the number of clicks when advertisement show position shows in preset time period；According to the number of clicks of record, the notable advertisement show position of the first kind corresponding with the merchandise news in any one page is determined.In this scenario, multiple different advertisement show position in for webpage, the notable advertisement show position for the merchandise news can be filtered out from multiple different advertisement show positions according to a certain merchandise news number of clicks, the advertisement price of notable advertisement show position is set above the advertisement price of remaining other advertisement show positions, so as to advertisement show position is set into the advertisement price for matching, the degree of accuracy of the advertisement price set to each advertisement show position is improved.
Description
Technical field
Embodiments of the present invention are related to field of computer technology, more specifically, embodiments of the present invention are related to one kind
It is determined that the method and apparatus of notable advertisement show position.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein
Description in being included in this part because just do not recognize it is prior art.
Continuous ripe and perfect with multimedia technology and electronic correlation industry technology, the advertising of China is also obtained
Swift and violent development, the market of the web advertisement increases with surprising rapidity.The web advertisement is by network delivery to interconnection
A kind of high-tech advertising campaign mode of network users.Compared with four traditional big media (TV, broadcast, newspapers and magazines), net
Network advertisement increasingly seems important.
Because the click volume corresponding to diverse location of the advertisement putting on webpage is different, destination locations of waking up are corresponding
Number of clicks is high, therefore, the corresponding advertisement price of diverse location on webpage is also different.For example, as shown in figure 1, advertisement
Show the advertisement price of the advertisement price ＞ advertisement show positions 19 of the advertisement price ＞ advertisement show positions 6 of position 3.
The content of the invention
Number of clicks difference corresponding to multiple different advertisement show position in non-highlighted area may than larger, but
Be because the overall number of clicks in non-highlighted area is relatively low, therefore, currently for these different advertisement show positions set it is wide
It is identical to accuse price, enter rather than highlighted area the corresponding advertisement price of advertisement show position be it is unmatched, it is so, right
It is irrational for user, this is very bothersome process, therefore, notable advertisement exhibition is filtered out from advertisement show position
Show that position is particularly important.
Therefore, a kind of method and apparatus for determining notable advertisement show position are highly desirable to, to solve now to exist in the art
The corresponding advertisement price of advertisement show position be unmatched problem.
In the present context, embodiments of the present invention are expected to provide a kind of method and dress for determining notable advertisement show position
Put.
In the first aspect of embodiment of the present invention, there is provided a kind of method for determining notable advertisement show position, including：
For each advertisement show position in any one page, it is wide that record merchandise news is located at this in preset time period
Accuse number of clicks when displaying position shows；
According to the number of clicks of record, the first kind corresponding with the merchandise news is notable in determining any one page
Advertisement show position.
In the second aspect of embodiment of the present invention, there is provided a kind of device for determining notable advertisement show position, including：
Recording unit, for for each advertisement show position in any one page, record merchandise news to be when default
Between number of clicks when showing positioned at the advertisement show position in section；
Determining unit, for the number of clicks according to record, determine in any one page with the merchandise news pair
The notable advertisement show position of the first kind answered.
According to the present invention, for each advertisement show position in any one page, record merchandise news is in Preset Time
Number of clicks when showing positioned at the advertisement show position in section；According to the number of clicks of record, in determining any one page
The notable advertisement show position of the first kind corresponding with the merchandise news.In this scenario, for webpage in it is multiple different wide
Displaying position is accused, can be filtered out from multiple different advertisement show positions for commodity letter according to a certain merchandise news number of clicks
The notable advertisement show position of breath, remaining other advertisement show positions are set above by the advertisement price of notable advertisement show position
Advertisement price, so as to advertisement show position is set into the advertisement price for matching, improves to the wide of each advertisement show position setting
Accuse the degree of accuracy of price.
Brief description of the drawings
Detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention are read by reference to accompanying drawing
, feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example, and not by way of limitation of the invention
Dry implementation method, wherein：
Fig. 1 schematically show advertisement price in the prior art with the difference of advertisement show position showing for changing
It is intended to；
Fig. 2A schematically shows the schematic diagram of the advertisement show position according to embodiment of the present invention；
Fig. 2 B schematically show the method flow diagram of the notable advertisement show position of determination according to embodiment of the present invention；
Fig. 3 schematically shows the signal of the device of the notable advertisement show position of determination according to embodiment of the present invention
Figure；
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Specific embodiment
Principle of the invention and spirit are described below with reference to some illustrative embodiments.It should be appreciated that providing this
A little implementation methods are used for the purpose of better understood when those skilled in the art and then realizing the present invention, and not with any
Mode limits the scope of the present invention.Conversely, these embodiments are provided so that the disclosure is more thorough and complete, and energy
It is enough that the scope of the present disclosure is intactly conveyed into those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program product.Therefore, the disclosure can be implemented as following form, i.e.,：Complete hardware, complete software
(including firmware, resident software, microcode etc.), or the form that hardware and software is combined.
According to the embodiment of the present invention, it is proposed that a kind of method and apparatus for determining notable advertisement show position.
Summary of the invention
The inventors discovered that, for webpage in different advertisement show positions, can be according to merchandise news different wide
Corresponding actual number of clicks filters out notable advertisement show position when accusing displaying position, so as to by the wide of notable advertisement show position
The advertisement price that price is disposed above other advertisement show positions is accused, advertisement show position is set the advertisement price for matching, entered
And improve the degree of accuracy of the advertisement price set to each advertisement show position.
After general principle of the invention is described, lower mask body introduces various non-limiting embodiment party of the invention
Formula.
Application scenarios overview
In the prior art, when user is during 1 webpage is browsed, generally, the upper subregion of screen (is also named
The first screen of webpage) advertising exposure it is higher, and then, the corresponding advertisement price of destination locations of waking up is higher, as shown in Figure 2 A
The number of clicks of the advertisement show position in region 1 is generally higher than the number of clicks of the advertisement show position in region 2, therefore, region 1
In advertisement show position advertisement price of the advertisement price higher than the advertisement show position in region 2.But, for region 2, it is believed that
The corresponding number of clicks of advertisement show position in region 2 is identical, and then the different advertisement show position in region 2 is corresponding
Advertisement price be arranged to identical.But the corresponding number of clicks of different advertisement show positions in actual applications, in region 2
Be also it is distinguishing, by the different corresponding advertisement price of advertisement show position in region 2 be arranged to it is identical if, advertising display
The matching degree of the corresponding advertisement price in position is relatively low.In order to advertisement show position is set into the advertisement price for matching, it is proposed that
The embodiment of the present invention.For example, in the prior art, the advertisement price of the advertisement show position in the region 2 of webpage as shown in Figure 2 A
Identical, in the embodiment of the present invention, for 11 advertisement show positions in the region 2 of webpage, by commodity A respectively this 11
Individual advertisement show position shows identical duration, and such as one week, record commodity A was located at point during this 11 advertisement show positions respectively
Number of times is hit, this 11 numbers of clicks according to record are come the notable advertisement of the first kind in the region 2 for determining webpage for commodity A
Displaying position, and the advertisement price that the notable advertisement show position of the first kind is arranged to match, for example, the advertising display in region 2
Position 8, advertisement 9, advertisement show position 18, advertisement show position 17 are notable advertisement show position, then by advertisement show position 8, advertisement 9, wide
Accuse displaying position 18, the advertisement price of advertisement show position 17 be set above advertisement show position 10, advertisement 11, advertisement show position 12,
Advertisement show position 13, advertisement show position 14, advertisement 15, the advertisement price of advertisement show position 16.
Illustrative methods
With reference to the application scenarios of Fig. 2A, described according to exemplary embodiment of the invention for true with reference to Fig. 2 B
The method of fixed notable advertisement show position.It should be noted that above-mentioned application scenarios are for only for ease of understanding spirit of the invention
Shown with principle, embodiments of the present invention are unrestricted in this regard.Conversely, embodiments of the present invention can be answered
For any scene being applicable.
Refering to shown in Fig. 2 B, in the embodiment of the present invention, a kind of method 20 for determining notable advertisement show position is proposed, including：
Step 200：For each advertisement show position in any one page, record merchandise news is in preset time period
Number of clicks when showing positioned at the advertisement show position；
Step 210：According to the number of clicks of record, determine corresponding with the merchandise news the in any one page
The notable advertisement show position of one class.
For example, for the advertisement show position 8 in the page shown in Fig. 2A, record cup information was in June the 1st, 2 in 2016
Number of clicks when week is in advertisement show position 8；
For the advertisement show position 9 in the page shown in Fig. 2A, record cup information is at the 3rd, 4 weeks Mays in 2016
Number of clicks when advertisement show position 9；
For the advertisement show position 10 in the page shown in Fig. 2A, record cup information is at the 1st, 2 weeks Mays in 2016
Number of clicks when advertisement show position 10；
For the advertisement show position 11 in the page shown in Fig. 2A, record cup information is at the 3rd, 4 weeks April in 2016
Number of clicks when advertisement show position 11；
For the advertisement show position 12 in the page shown in Fig. 2A, record cup information is at the 1st, 2 weeks April in 2016
Number of clicks when advertisement show position 12；
For the advertisement show position 13 in the page shown in Fig. 2A, record cup information is at the 3rd, 4 weeks March in 2016
Number of clicks when advertisement show position 13；
For the advertisement show position 14 in the page shown in Fig. 2A, record cup information is at the 1st, 2 weeks March in 2016
Number of clicks when advertisement show position 14；
For the advertisement show position 15 in the page shown in Fig. 2A, record cup information is at 2 the 3rd, 4 weeks months in 2016
Number of clicks when advertisement show position 15；
For the advertisement show position 16 in the page shown in Fig. 2A, record cup information is at 2 the 1st, 2 weeks months in 2016
Number of clicks when advertisement show position 16；
For the advertisement show position 17 in the page shown in Fig. 2A, record cup information is at the 3rd, 4 weeks January in 2016
Number of clicks when advertisement show position 17；
For the advertisement show position 18 in the page shown in Fig. 2A, record cup information is at the 1st, 2 weeks January in 2016
Number of clicks when advertisement show position 18；
Following corresponding relation may finally be drawn：
1. (advertisement show position 18+ cups information) ＆ user clicks on the number of clicks 1 of the advertisement；
2. (advertisement show position 17+ cups information) ＆ user clicks on the number of clicks 2 of the advertisement；
3. (advertisement show position 16+ cups information) ＆ user clicks on the number of clicks 3 of the advertisement；
4. (advertisement show position 15+ cups information) ＆ user clicks on the number of clicks 4 of the advertisement；
5. (advertisement show position 14+ cups information) ＆ user clicks on the number of clicks 5 of the advertisement；
6. (advertisement show position 13+ cups information) ＆ user clicks on the number of clicks 6 of the advertisement；
7. (advertisement show position 12+ cups information) ＆ user clicks on the number of clicks 7 of the advertisement；
8. (advertisement show position 11+ cups information) ＆ user clicks on the number of clicks 8 of the advertisement；
9. (advertisement show position 10+ cups information) ＆ user clicks on the number of clicks 9 of the advertisement；
10. (advertisement show position 9+ cups information) ＆ user clicks on the number of clicks 10 of the advertisement；
11. (advertisement show position 8+ cups information) ＆ users click on the number of clicks 11 of the advertisement；
According to the corresponding relation of above-mentioned 1-11, first for cup information can be determined from advertisement show position 8-18
Class shows advertisement show position.
Assuming that the result for finally giving is：
1. the number of clicks that (advertisement show position 18+ cups information) ＆ user clicks on the advertisement is 20 times；
2. the number of clicks that (advertisement show position 17+ cups information) ＆ user clicks on the advertisement is 5 times；
3. the number of clicks that (advertisement show position 16+ cups information) ＆ user clicks on the advertisement is 9 times；
4. the number of clicks that (advertisement show position 15+ cups information) ＆ user clicks on the advertisement is 10 times；
5. the number of clicks that (advertisement show position 14+ cups information) ＆ user clicks on the advertisement is 25 times；
6. the number of clicks that (advertisement show position 13+ cups information) ＆ user clicks on the advertisement is 12 times；
7. the number of clicks that (advertisement show position 12+ cups information) ＆ user clicks on the advertisement is 7 times；
8. the number of clicks that (advertisement show position 11+ cups information) ＆ user clicks on the advertisement is 9 times；
9. the number of clicks that (advertisement show position 10+ cups information) ＆ user clicks on the advertisement is 22 times；
10. the number of clicks that (advertisement show position 9+ cups information) ＆ user clicks on the advertisement is 3 times；
The number of clicks that 11. (advertisement show position 8+ cups information) ＆ users click on the advertisement is 4 times；
So, the notable advertisement show position of the first kind of cup information can be determined according to these specific numbers of clicks,
And then the advertisement price for matching is set.
Step 200-210 describes to determine notable advertising display from multiple advertisement show positions according to number of clicks
Position method, in actual applications businessman may more concerned with merchandise news be in the advertisement show position when purchase number of times, therefore,
Further, in the embodiment of the present invention, also include：
Record the purchase number of times when merchandise news shows in the preset time period positioned at the advertisement show position；
And, wherein, it is determined that the notable advertisement exhibition of the first kind corresponding with the merchandise news in any one page
When showing, always according to the purchase number of times of record.
That is, it is determined that significantly advertisement show position when, not only will refer to number of clicks, referring also to buy number of times.
In the embodiment of the present invention, wherein, always according to the purchase number of times of record, determine in any one page with the business
During the notable advertisement show position of the corresponding first kind of product information, it is alternatively possible in the following way：
First the number of clicks according only to the record determines notable advertisement show position；
And the purchase number of times of corresponding record is filtered out from the notable advertisement show position determined meet pre-conditioned
Advertisement show position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
For example, the click of a week is secondary when record commodity A is located at 11 advertisement show positions in the region 2 shown in Fig. 2A respectively
Number, determines that notable advertisement show position is advertisement show position 8, advertisement show position 9, advertisement show position 17 according to 11 numbers of clicks
With advertisement show position 18, then filter out and meet pre-conditioned purchase number of times from 4 purchase number of times of record, and will meet pre-
If the corresponding advertisement show position of purchase number of times of condition is used as the commodity A notable advertisement show positions of the corresponding first kind, such as commodity A
Meet pre-conditioned in the purchase number of times of advertisement show position 8, advertisement show position 18, then by advertisement show position 8, advertisement show position 18
As the commodity A notable advertisement show positions of the corresponding first kind.
In the embodiment of the present invention, wherein, according to the number of clicks of record, determine in any one page with the commodity
The mode of the notable advertisement show position of the corresponding first kind of information has various, in the embodiment of the present invention, alternatively, using such as lower section
Formula：
The target number of clicks for meeting or exceeding click threshold is filtered out from all numbers of clicks of record, by the mesh
The corresponding advertisement show position of mark number of clicks, it is notable as the first kind corresponding with the merchandise news in any one page
Advertisement show position；Or
Maximum number of clicks is determined from all numbers of clicks of record, by the corresponding advertisement of the maximum number of clicks
Displaying position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
Still illustrated by taking Fig. 2A as an example.One week when record commodity A is located at 11 advertisement show positions in region 2 respectively
Number of clicks, advertisement show position 8, advertisement show position 9, advertisement show position 17 and the corresponding number of clicks of advertisement show position 18 reach
Click threshold, then using advertisement show position 8, advertisement show position 9, advertisement show position 17 and advertisement show position 18 as in the page with business
The notable advertisement show position of the corresponding first kind of product A；Or, advertisement show position 8, the corresponding number of clicks of advertisement show position 18 are 11
Maximum number of clicks in individual number of clicks, then using advertisement show position 8, advertisement show position 18 as in the page with commodity A pairs
The notable advertisement show position of the first kind answered.
It is, of course, also possible to have the mode of other notable advertisement show positions of determination first kind, it is no longer specific herein to limit.
In actual applications, merchandise news can also further classify, and be divided into subclass, for example, household articles is divided into house
Spin, receive articles for use, daily necessities, the soft decorations of house ornamentation, light fixture；Again for example, sporting goods are divided into sport footwear bag, sports wear, health
Training device, sports goods.Notable advertisement show position corresponding to each subclass is probably different, therefore, further
, the notable advertisement show position corresponding to each subclass can also be determined.In the embodiment of the present invention, if the merchandise news bag
At least two subclass merchandise newss are included, for each the subclass commodity letter at least two subclass merchandise news
Breath, performs respectively：Record the point when subclass merchandise news shows in the preset time period positioned at the advertisement show position
Hit number of times, and according to the number of clicks of record, determine in any one page with the subclass merchandise news corresponding first
The notable advertisement show position of class.
For example, sporting goods include sports wear subclass and healthy training device subclass, for sports wear subclass
Not, record sports wear is located at the click time within the advertisement show position 8- advertisement show positions 18 1 weeks shown in Fig. 2A respectively
Number, according to record 11 numbers of clicks, determined from advertisement show position 8- advertisement show positions 18 with corresponding to sports wear
The notable advertisement show position of the first kind, such as advertisement show position 10, advertisement show position 16；For healthy training device subclass, note
The healthy training device of record is located at the number of clicks within the advertisement show position 8- advertisement show positions 18 1 weeks shown in Fig. 2A respectively,
According to record 11 numbers of clicks, determined from advertisement show position 8- advertisement show positions 18 with corresponding to healthy training device
The notable advertisement show position of the first kind, such as advertisement show position 8, advertisement show position 18.
It should be noted that for the subclass merchandise news in merchandise news, determining any one subclass merchandise news
The notable advertisement show position of the first kind mode and the foregoing first kind notable advertisement show position for determining merchandise news
Mode is identical, the merchandise news difference only delivered in advertisement show position.
In actual applications, the click of the different advertisement show positions in the relatively low region of click likelihood ratio may simply be thought
Number of times is the same, needs to determine the notable advertisement show position of the first kind from multiple advertisement show positions in this case,
That is, perform step 200-210 for this region.Therefore, in the embodiment of the present invention, alternatively, any one page
Including first area and second area, described each advertisement show position is in the second area, in the first area
The click probability for clicking on the advertisement show position that probability is more than in the second area of advertisement show position.
In actual applications, in each portal website, typically there are multiple channel types, such as portal website of Netease is divided into
Sports channel, woman's channel, channel for finance and economics, automobile channel, house property channel, tourism channel, education channel etc., same commodity letter
The difference for ceasing the number of clicks under the page of different channel may be than larger, for example, methylene oxide detecting instrument is in house property channel
When under the page, the number of clicks of a week is probably 50000 times, and when under the page in sports channel, the number of clicks of a week can
Can only have 5000 times, therefore, in the embodiment of the present invention, in order that obtaining the notable advertisement of the first kind that merchandise news is under the page
Number of clicks during notable higher than the first kind under other pages advertisement show position of number of clicks during displaying position, further
, before record merchandise news is located at the number of clicks when advertisement show position shows in preset time period, also include：
The classification of the information presented according to any one page, filters out the commodity letter from multiple merchandise newss
Breath.
So, the point when merchandise news is located at the first kind that is screened from any page notable advertisement show position
Number of times is hit, number of clicks during higher than advertisement show position notable positioned at the first kind that is screened from other pages.
For example, the page is on automobile channel, then filter out the business on Automobile Products from multiple merchandise newss
Product, such as tire, navigator, safety seat.So, the first kind that the commodity on Automobile Products are in automobile channel is notable
Click time during the notable advertisement show position of number of clicks during advertisement show position, the generally greater than first kind in other channels
Number of clicks during number, such as advertisement show position notable higher than the first kind in sports channel, the woman's channel.
Again for example, the page is computer office channel, then filtered out on computer fittings from multiple merchandise newss
Commodity, such as mainboard video card, chassis power supply, display, radiating CD-ROM drive.So, the commodity on computer fittings are done in computer
Number of clicks during the notable advertisement show position of the first kind in public channel, the generally greater than first kind in other channels is notable
During number of clicks during advertisement show position, such as advertisement show position notable higher than the first kind in sports channel, the woman's channel
Number of clicks.
In actual applications, after the notable advertisement show position of the first kind is determined from a certain page, these first kind are notable
Advertisement show position is not unalterable, for example, in November, 2016, for advertisement show positions of the commodity A shown in Fig. 2A
In the notable advertisement show position of the first kind determined be advertisement show position 8, advertisement show position 18；In October, 2016, for business
The notable advertisement show position of the first kind that product A is determined from the advertisement show position shown in Fig. 2A is advertisement show position 9, advertising display
Position 19.The notable advertisement show position of the first kind can be redefined when the format of the page changes, and/or can also
It is to be redefined when the update cycle is reached, therefore, in the embodiment of the present invention, alternatively, if the page of any one page
Face format changes and/or distance determines that the duration at the time point of the notable advertisement show position of the first kind reaches the update cycle
Duration, then for each advertisement show position in any one page, record the merchandise news described default again
Number of clicks when showing positioned at the advertisement show position in the time period, and according to the number of clicks for recording again, it is determined that described
Anticipate the notable advertisement show position of the first kind corresponding with the merchandise news in a page.
For example, being directed to commodity A, the notable advertisement show position of the first kind determined from the page is advertisement show position 8, advertisement exhibition
Show position 18, if after page layout changes, needing to redefine the notable advertisement show position of the first kind, as redefined out
The notable advertisement show position of the first kind is advertisement show position 8, advertisement show position 9；Or, if the update cycle is half a year, distance determines
Restart to determine advertisement show position when going out the time point of advertisement show position 8, advertisement show position 18 for half a year.
It should be noted that the mode for redefining the notable advertisement show position of the first kind is identical with foregoing mode,
No longer it is described in detail herein.
In the embodiment of the present invention, alternatively, in statistic record number of times, in order to improve efficiency, for described any one page
Any one advertisement show position in face, it is described if the user that corresponding ID is odd number accesses any one page
Show the first merchandise news in any one advertisement show position；If corresponding ID accesses described any one for the user of even numbers
During the page, second merchandise newss different from first merchandise news are shown in any one advertisement show position.
Example devices
After the method for describing exemplary embodiment of the invention, next, being shown according to the present invention with reference to Fig. 3 descriptions
Example property implementation method, device 30 for determining notable advertisement show position.As shown in figure 3, the device 30 includes：
Recording unit 300, for for each advertisement show position in any one page, record merchandise news to be default
Number of clicks when showing positioned at the advertisement show position in the time period；
Determining unit 310, for the number of clicks according to record, determine in any one page with the merchandise news
The corresponding notable advertisement show position of the first kind.
For example, for the advertisement show position 8 in the page shown in Fig. 2A, recording unit 300 records cup information 2016
The 1st, 2 weeks June of year is in number of clicks during advertisement show position 8；
For the advertisement show position 9 in the page shown in Fig. 2A, recording unit 300 records cup information in May, 2016
Part is in number of clicks during advertisement show position 9 for the 3rd, 4 weeks；
For the advertisement show position 10 in the page shown in Fig. 2A, recording unit 300 records cup information in May, 2016
Part is in number of clicks during advertisement show position 10 for the 1st, 2 weeks；
For the advertisement show position 11 in the page shown in Fig. 2A, recording unit 300 records cup information in April, 2016
Part is in number of clicks during advertisement show position 11 for the 3rd, 4 weeks；
For the advertisement show position 12 in the page shown in Fig. 2A, recording unit 300 records cup information in April, 2016
Part is in number of clicks during advertisement show position 12 for the 1st, 2 weeks；
For the advertisement show position 13 in the page shown in Fig. 2A, recording unit 300 records cup information in March, 2016
Part is in number of clicks during advertisement show position 13 for the 3rd, 4 weeks；
For the advertisement show position 14 in the page shown in Fig. 2A, recording unit 300 records cup information in March, 2016
Part is in number of clicks during advertisement show position 14 for the 1st, 2 weeks；
For the advertisement show position 15 in the page shown in Fig. 2A, recording unit 300 records cup information at 2 months 2016
Part is in number of clicks during advertisement show position 15 for the 3rd, 4 weeks；
For the advertisement show position 16 in the page shown in Fig. 2A, recording unit 300 records cup information at 2 months 2016
Part is in number of clicks during advertisement show position 16 for the 1st, 2 weeks；
For the advertisement show position 17 in the page shown in Fig. 2A, recording unit 300 records cup information in January, 2016
Part is in number of clicks during advertisement show position 17 for the 3rd, 4 weeks；
For the advertisement show position 18 in the page shown in Fig. 2A, recording unit 300 records cup information in January, 2016
Part is in number of clicks during advertisement show position 18 for the 1st, 2 weeks；
Following corresponding relation may finally be drawn：
1. (advertisement show position 18+ cups information) ＆ user clicks on the number of clicks 1 of the advertisement；
2. (advertisement show position 17+ cups information) ＆ user clicks on the number of clicks 2 of the advertisement；
3. (advertisement show position 16+ cups information) ＆ user clicks on the number of clicks 3 of the advertisement；
4. (advertisement show position 15+ cups information) ＆ user clicks on the number of clicks 4 of the advertisement；
5. (advertisement show position 14+ cups information) ＆ user clicks on the number of clicks 5 of the advertisement；
6. (advertisement show position 13+ cups information) ＆ user clicks on the number of clicks 6 of the advertisement；
7. (advertisement show position 12+ cups information) ＆ user clicks on the number of clicks 7 of the advertisement；
8. (advertisement show position 11+ cups information) ＆ user clicks on the number of clicks 8 of the advertisement；
9. (advertisement show position 10+ cups information) ＆ user clicks on the number of clicks 9 of the advertisement；
10. (advertisement show position 9+ cups information) ＆ user clicks on the number of clicks 10 of the advertisement；
11. (advertisement show position 8+ cups information) ＆ users click on the number of clicks 11 of the advertisement；
According to the corresponding relation of above-mentioned 1-11, first for cup information can be determined from advertisement show position 8-18
Class shows advertisement show position.
Assuming that the result for finally giving is：
1. the number of clicks that (advertisement show position 18+ cups information) ＆ user clicks on the advertisement is 20 times；
2. the number of clicks that (advertisement show position 17+ cups information) ＆ user clicks on the advertisement is 5 times；
3. the number of clicks that (advertisement show position 16+ cups information) ＆ user clicks on the advertisement is 9 times；
4. the number of clicks that (advertisement show position 15+ cups information) ＆ user clicks on the advertisement is 10 times；
5. the number of clicks that (advertisement show position 14+ cups information) ＆ user clicks on the advertisement is 25 times；
6. the number of clicks that (advertisement show position 13+ cups information) ＆ user clicks on the advertisement is 12 times；
7. the number of clicks that (advertisement show position 12+ cups information) ＆ user clicks on the advertisement is 7 times；
8. the number of clicks that (advertisement show position 11+ cups information) ＆ user clicks on the advertisement is 9 times；
9. the number of clicks that (advertisement show position 10+ cups information) ＆ user clicks on the advertisement is 22 times；
10. the number of clicks that (advertisement show position 9+ cups information) ＆ user clicks on the advertisement is 3 times；
The number of clicks that 11. (advertisement show position 8+ cups information) ＆ users click on the advertisement is 4 times；
So, determining unit 310 can determine that the first kind of cup information is notable according to these specific numbers of clicks
Advertisement show position, and then the advertisement price for matching is set.
Previously described is that notable advertisement show position is determined from multiple advertisement show positions according to number of clicks, in reality
Border application in businessman may more concerned with merchandise news be in the advertisement show position when purchase number of times, therefore, further, this hair
In bright embodiment, the recording unit 300 is additionally operable to, and records the merchandise news and the advertisement is located in the preset time period
Purchase number of times when displaying position shows；
And, wherein, the determining unit 310 is it is determined that corresponding with the merchandise news in any one page
During the notable advertisement show position of one class, always according to the purchase number of times of record.
That is, determining unit 310 it is determined that significantly advertisement show position when, not only will refer to number of clicks, also to join
Examine purchase number of times.
In the embodiment of the present invention, alternatively, wherein, the determining unit 310 determines institute always according to the purchase number of times of record
When stating the notable advertisement show position of corresponding with the merchandise news first kind in any one page, specially：
First the number of clicks according only to the record determines notable advertisement show position；
And the purchase number of times of corresponding record is filtered out from the notable advertisement show position determined meet pre-conditioned
Advertisement show position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
For example, the click of a week is secondary when record commodity A is located at 11 advertisement show positions in the region 2 shown in Fig. 2A respectively
Number, determines that notable advertisement show position is advertisement show position 8, advertisement show position 9, advertisement show position 17 according to 11 numbers of clicks
With advertisement show position 18, then filter out and meet pre-conditioned purchase number of times from 4 purchase number of times of record, and will meet pre-
If the corresponding advertisement show position of purchase number of times of condition is used as the commodity A notable advertisement show positions of the corresponding first kind, such as commodity A
Meet pre-conditioned in the purchase number of times of advertisement show position 8, advertisement show position 18, then by advertisement show position 8, advertisement show position 18
As the commodity A notable advertisement show positions of the corresponding first kind.
In the embodiment of the present invention, alternatively, the determining unit 310 determines described any according to the number of clicks of record
In one page during notable advertisement show position of corresponding with the merchandise news first kind, specially：
The target number of clicks for meeting or exceeding click threshold is filtered out from all numbers of clicks of record, by the mesh
The corresponding advertisement show position of mark number of clicks, it is notable as the first kind corresponding with the merchandise news in any one page
Advertisement show position；Or
Maximum number of clicks is determined from all numbers of clicks of record, by the corresponding advertisement of the maximum number of clicks
Displaying position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
Still illustrated by taking Fig. 2A as an example.One week when record commodity A is located at 11 advertisement show positions in region 2 respectively
Number of clicks, advertisement show position 8, advertisement show position 9, advertisement show position 17 and the corresponding number of clicks of advertisement show position 18 reach
Click threshold, then using advertisement show position 8, advertisement show position 9, advertisement show position 17 and advertisement show position 18 as in the page with business
The notable advertisement show position of the corresponding first kind of product A；Or, advertisement show position 8, the corresponding number of clicks of advertisement show position 18 are 11
Maximum number of clicks in individual number of clicks, then using advertisement show position 8, advertisement show position 18 as in the page with commodity A pairs
The notable advertisement show position of the first kind answered.
It is, of course, also possible to have the mode of other notable advertisement show positions of determination first kind, it is no longer specific herein to limit.
In actual applications, merchandise news can also further classify, and be divided into subclass, for example, household articles is divided into house
Spin, receive articles for use, daily necessities, the soft decorations of house ornamentation, light fixture；Again for example, sporting goods are divided into sport footwear bag, sports wear, health
Training device, sports goods.Notable advertisement show position corresponding to each subclass is probably different, therefore, further
, the notable advertisement show position corresponding to each subclass can also be determined.In the embodiment of the present invention, if the merchandise news bag
At least two subclass merchandise newss are included, for each the subclass commodity letter at least two subclass merchandise news
Breath, the recording unit 300 records the subclass merchandise news and shows positioned at the advertisement show position in the preset time period
When number of clicks, the determining unit 310 according to the number of clicks of record, determine in any one page with the subclass
The notable advertisement show position of the corresponding first kind of merchandise news.
For example, sporting goods include sports wear subclass and healthy training device subclass, for sports wear subclass
Not, record sports wear is located at the click time within the advertisement show position 8- advertisement show positions 18 1 weeks shown in Fig. 2A respectively
Number, according to record 11 numbers of clicks, determined from advertisement show position 8- advertisement show positions 18 with corresponding to sports wear
The notable advertisement show position of the first kind, such as advertisement show position 10, advertisement show position 16；For healthy training device subclass, note
The healthy training device of record is located at the number of clicks within the advertisement show position 8- advertisement show positions 18 1 weeks shown in Fig. 2A respectively,
According to record 11 numbers of clicks, determined from advertisement show position 8- advertisement show positions 18 with corresponding to healthy training device
The notable advertisement show position of the first kind, such as advertisement show position 8, advertisement show position 18.
It should be noted that for the subclass merchandise news in merchandise news, determining any one subclass merchandise news
The notable advertisement show position of the first kind mode and the foregoing first kind notable advertisement show position for determining merchandise news
Mode is identical, the merchandise news difference only delivered in advertisement show position.
In actual applications, the click of the different advertisement show positions in the relatively low region of click likelihood ratio may simply be thought
Number of times is the same, needs to determine the notable advertisement show position of the first kind from multiple advertisement show positions in this case.Cause
This, in the embodiment of the present invention, alternatively, any one page includes first area and second area, described each advertisement
Displaying position is in the second area,
The click probability of the advertisement show position in the first area is more than the advertisement show position in the second area
Click on probability.
In actual applications, in each portal website, typically there are multiple channel types, such as portal website of Netease is divided into
Sports channel, woman's channel, channel for finance and economics, automobile channel, house property channel, tourism channel, education channel etc., same commodity letter
The difference for ceasing the number of clicks under the page of different channel may be than larger, for example, methylene oxide detecting instrument is in house property channel
When under the page, the number of clicks of a week is probably 50000 times, and when under the page in sports channel, the number of clicks of a week can
Can only have 5000 times, therefore, in the embodiment of the present invention, in order that obtaining the notable advertisement of the first kind that merchandise news is under the page
Number of clicks during notable higher than the first kind under other pages advertisement show position of number of clicks during displaying position, further
, described device also includes screening unit 320, the classification of the information for being presented according to any one page, from multiple
The merchandise news is filtered out in merchandise news.
So, the point when merchandise news is located at the first kind that is screened from any page notable advertisement show position
Number of times is hit, number of clicks during higher than advertisement show position notable positioned at the first kind that is screened from other pages.
For example, the page is on automobile channel, then filter out the business on Automobile Products from multiple merchandise newss
Product, such as tire, navigator, safety seat.So, the first kind that the commodity on Automobile Products are in automobile channel is notable
Click time during the notable advertisement show position of number of clicks during advertisement show position, the generally greater than first kind in other channels
Number of clicks during number, such as advertisement show position notable higher than the first kind in sports channel, the woman's channel.
Again for example, the page is computer office channel, then filtered out on computer fittings from multiple merchandise newss
Commodity, such as mainboard video card, chassis power supply, display, radiating CD-ROM drive.So, the commodity on computer fittings are done in computer
Number of clicks during the notable advertisement show position of the first kind in public channel, the generally greater than first kind in other channels is notable
During number of clicks during advertisement show position, such as advertisement show position notable higher than the first kind in sports channel, the woman's channel
Number of clicks.
In actual applications, after the notable advertisement show position of the first kind is determined from a certain page, these first kind are notable
Advertisement show position is not unalterable, for example, in November, 2016, for advertisement show positions of the commodity A shown in Fig. 2A
In the notable advertisement show position of the first kind determined be advertisement show position 8, advertisement show position 18；In October, 2016, for business
The notable advertisement show position of the first kind that product A is determined from the advertisement show position shown in Fig. 2A is advertisement show position 9, advertising display
Position 19.The notable advertisement show position of the first kind can be redefined when the format of the page changes, and/or can also
It is to be redefined when the update cycle is reached, therefore, in the embodiment of the present invention, alternatively, if the page of any one page
Face format changes and/or distance determines that the duration at the time point of the notable advertisement show position of the first kind reaches the update cycle
Duration, then for each advertisement show position in any one page, the recording unit 300 records the commodity again
Information is located at the number of clicks when advertisement show position shows in preset time period, and the determining unit 310 according to remembering again
The number of clicks of record, determines the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
For example, being directed to commodity A, the notable advertisement show position of the first kind determined from the page is advertisement show position 8, advertisement exhibition
Show position 18, if after page layout changes, needing to redefine the notable advertisement show position of the first kind, as redefined out
The notable advertisement show position of the first kind is advertisement show position 8, advertisement show position 9；Or, if the update cycle is half a year, distance determines
Restart to determine advertisement show position when going out the time point of advertisement show position 8, advertisement show position 18 for half a year.
It should be noted that the mode for redefining the notable advertisement show position of the first kind is identical with foregoing mode,
No longer it is described in detail herein.
In the embodiment of the present invention, alternatively, in statistic record number of times, in order to improve efficiency, for described any one page
Any one advertisement show position in face, it is described if the user that corresponding ID is odd number accesses any one page
Show the first merchandise news in any one advertisement show position；If corresponding ID accesses described any one for the user of even numbers
During the page, second merchandise newss different from first merchandise news are shown in any one advertisement show position.
According to the present invention, for webpage in multiple different advertisement show positions, can be clicked on time according to a certain merchandise news
Number filters out the notable advertisement show position for the merchandise news from multiple different advertisement show positions, by notable advertising display
The advertisement price of position is set above the advertisement price of remaining other advertisement show positions, so as to advertisement show position is set into phase
The advertisement price matched somebody with somebody, improves the degree of accuracy of the advertisement price set to each advertisement show position.
Although it should be noted that being referred to some units or subelement of device, this stroke in above-detailed
It is only schematical not enforceable to divide.In fact, according to the embodiment of the present invention, it is above-described two or more
The feature and function of unit can embody in a unit.Conversely, the feature and function of an above-described unit can
To be further divided into being embodied by multiple units.
Additionally, although the operation of the inventive method is described with particular order in the accompanying drawings, this do not require that or
Hint must be performed according to the particular order these operation, or the operation having to carry out shown in whole could realize it is desired
As a result.Additionally or alternatively, it is convenient to omit some steps, multiple steps are merged into a step to perform, and/or by one
Step is decomposed into execution of multiple steps.
Although describing spirit and principles of the present invention by reference to some specific embodiments, it should be appreciated that, this
Invention is not limited to disclosed specific embodiment, and the division to each side does not mean that the feature in these aspects can not yet
Combination is this to divide merely to the convenience of statement to be benefited.It is contemplated that cover appended claims spirit and
In the range of included various modifications and equivalent arrangements.
Claims (10)
1. a kind of method for determining notable advertisement show position, including：
For each advertisement show position in any one page, record merchandise news is located at the advertisement exhibition in preset time period
Number of clicks when showing that position shows；
According to the number of clicks of record, the notable advertisement of the first kind corresponding with the merchandise news in any one page is determined
Displaying position.
2. the method for claim 1, also includes：
Record the purchase number of times when merchandise news shows in the preset time period positioned at the advertisement show position；
And, wherein, it is determined that the notable advertisement show position of the first kind corresponding with the merchandise news in any one page
When, always according to the purchase number of times of record.
3. method as claimed in claim 2, wherein, always according to the purchase number of times of record, determine in any one page with
The corresponding notable advertisement show position of the first kind of the merchandise news, including：
First the number of clicks according only to the record determines notable advertisement show position；
And the purchase number of times of corresponding record is filtered out from the notable advertisement show position determined meet pre-conditioned advertisement
Displaying position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
4. the method for claim 1, wherein according to the number of clicks of record, determine in any one page with institute
The merchandise news notable advertisement show position of the corresponding first kind is stated, including：
The target number of clicks for meeting or exceeding click threshold is filtered out from all numbers of clicks of record, by the impact point
The corresponding advertisement show position of number of times is hit, as the notable advertisement of the first kind corresponding with the merchandise news in any one page
Displaying position；Or
Maximum number of clicks is determined from all numbers of clicks of record, by the corresponding advertising display of the maximum number of clicks
Position, as the notable advertisement show position of the first kind corresponding with the merchandise news in any one page.
If 5. the method for claim 1, wherein the merchandise news includes at least two subclass merchandise newss, pin
To each the subclass merchandise news at least two subclass merchandise news, perform respectively：Record subclass business
Product information is located at the number of clicks when advertisement show position shows in the preset time period, and according to the click time of record
Number, determines the notable advertisement show position of the first kind corresponding with the subclass merchandise news in any one page.
6. the method for claim 1, any one page includes first area and second area, and described each is wide
Accuse displaying position and be in the second area, the click probability of the advertisement show position in the first area is more than the second area
In advertisement show position click probability.
7. the method for claim 1, when record merchandise news is located at the advertisement show position and shows in preset time period
Number of clicks before, also include：
The classification of the information presented according to any one page, filters out the merchandise news from multiple merchandise newss.
If 8. the method for claim 1, wherein the page layout of any one page changes and/or distance
Determine that the duration at the time point of the notable advertisement show position of the first kind reaches update cycle duration, then for described any one page
Each advertisement show position in face, records the merchandise news and shows positioned at the advertisement show position in preset time period again
When number of clicks, and according to the number of clicks for recording again, determine corresponding with the merchandise news in any one page
The notable advertisement show position of the first kind.
9. the method as described in claim any one of 1-8, for any one advertisement show position in any one page, if
When corresponding ID is user's access any one page of odd number, first is shown in any one advertisement show position
Merchandise news；If the user that corresponding ID is even numbers accesses any one page, any one advertising display
Show second merchandise newss different from first merchandise news in position.
10. a kind of device for determining notable advertisement show position, including：
Recording unit, for for each advertisement show position in any one page, record merchandise news to be in preset time period
It is interior positioned at the advertisement show position show when number of clicks；
Determining unit, for the number of clicks according to record, determines corresponding with the merchandise news in any one page
The notable advertisement show position of the first kind.
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