CN106875208B - Method and device for determining display position of remarkable advertisement - Google Patents
Method and device for determining display position of remarkable advertisement Download PDFInfo
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- CN106875208B CN106875208B CN201611226009.XA CN201611226009A CN106875208B CN 106875208 B CN106875208 B CN 106875208B CN 201611226009 A CN201611226009 A CN 201611226009A CN 106875208 B CN106875208 B CN 106875208B
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Abstract
The embodiment of the invention provides a method for determining a display position of a remarkable advertisement, which comprises the following steps: aiming at each advertisement display position in any page, recording the click times of commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period; and determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times. In the scheme, aiming at a plurality of different advertisement display positions in the webpage, the significant advertisement display positions aiming at the commodity information can be screened out from the plurality of different advertisement display positions according to the click times of certain commodity information, and the advertisement price of the significant advertisement display positions is set to be higher than those of the rest other advertisement display positions, so that the advertisement display positions are set to be matched, and the accuracy of the advertisement price set for each advertisement display position is improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to a method and a device for determining a significant advertisement display position.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
With the continuous maturity and perfection of multimedia technology and electronic related industry technology, the advertisement industry in China has also been developed rapidly, and the market of network advertisement is growing at an incredible speed. The network advertisement is a high-tech advertisement operation mode transmitted to internet users through a network. Compared with the traditional four-large media (television, radio, newspaper and magazine), the network advertisement is more and more important.
As the click volumes of different positions of the advertisement on the webpage are different, and the click times of the highlighted positions are high, the advertisement price of the different positions on the webpage are also different. For example, as shown in FIG. 1, the advertisement bid 100 for advertisement display slot 3 > the advertisement bid 90 for advertisement display slot 6 > the advertisement bid 80 for advertisement display slot 19.
Disclosure of Invention
The click times corresponding to a plurality of different advertisement display positions in the non-highlighted area may be different, but because the click times of the whole non-highlighted area are lower, the advertisement price set for the different advertisement display positions are the same at present, and further the advertisement display positions in the non-highlighted area are not matched with the corresponding advertisement price, so that the method is unreasonable for users, which is a very annoying process, and therefore, it is very important to screen out the significant advertisement display positions from the advertisement display positions.
To this end, a method and apparatus for determining a prominent advertisement display slot is highly needed to solve the problem of the prior art that the advertisement display slot is not matched with the corresponding advertisement price.
In this context, embodiments of the present invention are intended to provide a method and apparatus for determining a prominent advertisement display position.
In a first aspect of embodiments of the present invention, there is provided a method of determining a prominent advertisement display position, comprising:
aiming at each advertisement display position in any page, recording the click times of commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period;
and determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times.
In a second aspect of embodiments of the present invention, there is provided an apparatus for determining a prominent advertisement display position, comprising:
the recording unit is used for recording the click times of the commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period aiming at each advertisement display position in any page;
and the determining unit is used for determining the first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times.
According to the invention, aiming at each advertisement display position in any page, the click times of commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period are recorded; and determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times. In the scheme, aiming at a plurality of different advertisement display positions in the webpage, the significant advertisement display positions aiming at the commodity information can be screened out from the plurality of different advertisement display positions according to the click times of certain commodity information, and the advertisement price of the significant advertisement display positions is set to be higher than those of the rest other advertisement display positions, so that the advertisement display positions are set to be matched, and the accuracy of the advertisement price set for each advertisement display position is improved.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
FIG. 1 is a schematic diagram illustrating a prior art variation of advertisement price points from one advertisement display location to another;
FIG. 2A schematically illustrates a schematic view of an advertisement display space according to an embodiment of the present invention;
FIG. 2B schematically illustrates a flow chart of a method of determining a prominent ad display position in accordance with an embodiment of the present invention;
FIG. 3 schematically illustrates an apparatus for determining a prominent advertisement display spot in accordance with an embodiment of the present invention;
in the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
According to an embodiment of the invention, a method and a device for determining a significant advertisement display position are provided.
Summary of The Invention
The inventor finds that for different advertisement display positions in a webpage, the significant advertisement display positions can be screened out according to the actual click times corresponding to different advertisement display positions when commodity information is located in the different advertisement display positions, so that the advertisement price of the significant advertisement display positions is set to be higher than those of other advertisement display positions, the advertisement display positions are set to be matched, and the accuracy of the advertisement price set for each advertisement display position is improved.
Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.
Application scene overview
In the prior art, when a user browses 1 webpage, generally speaking, the exposure level of an advertisement in an upper part region of a screen (also called as a first screen of the webpage) is relatively high, and further, an advertisement price corresponding to a striking position is relatively high, for example, the number of clicks of an advertisement display position 1, an advertisement display position 2, an advertisement display position 3, an advertisement display position 4, an advertisement display position 5, an advertisement display position 6, an advertisement display position 7, an advertisement display position 19 and an advertisement display position 20 in the region 1 shown in fig. 2A is generally higher than that of the advertisement display position in the region 2, and therefore, the advertisement price of the advertisement display position in the region 1 is higher than that of the advertisement display position in the region 2. However, regarding the area 2, it is considered that the number of clicks corresponding to the advertisement display position in the area 2 is the same, and the advertisement price corresponding to the different advertisement display positions in the area 2 is set to be the same. However, in practical applications, the number of clicks corresponding to different advertisement display positions in the area 2 is also different, and if the advertisement price corresponding to different advertisement display positions in the area 2 is set to be the same, the matching degree between the advertisement display position and the corresponding advertisement price is low. The embodiment of the invention is provided for setting the advertisement display position to be matched with the advertisement price position. For example, in the prior art, as shown in fig. 2A, the advertisement display positions in the area 2 of the web page are the same in advertisement price, in the embodiment of the present invention, for 11 advertisement display positions in the area 2 of the web page, the product a is displayed in the 11 advertisement display positions for the same time, for example, for one week, the number of clicks when the product a is located in the 11 advertisement display positions respectively is recorded, the first kind of prominent advertisement display positions for the product a in the area 2 of the web page is determined according to the recorded number of clicks of the 11 advertisement display positions, and the first kind of prominent advertisement display positions are set as the matched advertisement price positions, for example, the advertisement display positions 8, 9, 18, 17 in the area 2 are set to be higher than the advertisement display positions 10, 18, 17 are set as the prominent advertisement display positions, Advertisement display position 11, advertisement display position 12, advertisement display position 13, advertisement display position 14, advertisement display position 15, advertisement display position 16.
Exemplary method
A method for determining a prominent advertisement display position according to an exemplary embodiment of the present invention is described below with reference to fig. 2B in conjunction with the application scenario of fig. 2A. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.
Referring to fig. 2B, in an embodiment of the invention, a method 20 for determining a significant advertisement display position is provided, including:
step 200: aiming at each advertisement display position in any page, recording the click times of commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period;
step 210: and determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times.
For example, for the advertisement display position 8 in the page shown in fig. 2A, the number of clicks when the cup information is in the advertisement display position 8 in the 1 st and 2 nd weeks of the 6 th month in 2016 year is recorded;
aiming at the advertisement display position 9 in the page shown in FIG. 2A, recording the number of clicks of water cup information when the water cup information is in the advertisement display position 9 in 2016, 5, 3 rd and 4 th weeks;
aiming at the advertisement display position 10 in the page shown in FIG. 2A, recording the click times of the cup information when the cup information is in the advertisement display position 10 in the 1 st and 2 nd weeks of the 2016 year 5 month;
aiming at the advertisement display position 11 in the page shown in FIG. 2A, recording the number of clicks of cup information when the cup information is in the advertisement display position 11 in 3 rd and 4 th weeks of 4 months in 2016;
aiming at the advertisement display position 12 in the page shown in FIG. 2A, recording the number of clicks of water cup information when the water cup information is in the advertisement display position 12 in 1 st and 2 nd weeks of 2016 4;
aiming at the advertisement display position 13 in the page shown in FIG. 2A, recording the number of clicks of water cup information when the water cup information is in the advertisement display position 13 in 3 rd and 4 th weeks of 2016 year 3;
for the advertisement display position 14 in the page shown in fig. 2A, recording the number of clicks of the cup information when the cup information is in the advertisement display position 14 in 2016, 3, month 1 and 2 weeks;
aiming at the advertisement display position 15 in the page shown in FIG. 2A, recording the click times of the cup information when the cup information is at the advertisement display position 15 in the 3 rd and 4 th weeks of the 2016 year 2 month;
for the advertisement display position 16 in the page shown in fig. 2A, recording the number of clicks of the cup information when the cup information is in the advertisement display position 16 in the 1 st and 2 nd weeks of the 2 nd month of 2016 year;
aiming at the advertisement display position 17 in the page shown in FIG. 2A, recording the click times of the cup information when the cup information is at the advertisement display position 17 in the 3 rd and 4 th weeks of the 1 st month in 2016;
aiming at the advertisement display position 18 in the page shown in FIG. 2A, recording the click times of the cup information when the cup information is at the advertisement display position 18 in 1 st and 2 nd weeks of 2016 year 1;
finally, the following correspondence can be obtained:
(advertisement display position 18+ cup information) & number of clicks 1 of the user on the advertisement;
(advertisement display position 17+ cup information) & number of clicks of the user on the advertisement 2;
(advertisement display position 16+ cup information) & number of clicks of the user on the advertisement 3;
(advertisement display position 15+ cup information) & number of clicks of the user on the advertisement 4;
(advertisement display position 14+ cup information) & number of clicks of the user on the advertisement 5;
(advertisement display position 13+ cup information) & number of clicks of the user on the advertisement 6;
(advertisement display position 12+ cup information) & number of clicks of the user on the advertisement 7;
(advertisement display position 11+ cup information) & number of clicks 8 of the user on the advertisement;
(advertisement display position 10+ cup information) & number of clicks of the user on the advertisement 9;
(advertisement display position 9+ cup information) & the number of clicks of the user on the advertisement 10;
(advertisement display position 8+ cup information) & number of clicks on the advertisement by the user 11;
according to the correspondence relation 1-11, the first type of display advertisement display position aiming at the water cup information can be determined from the advertisement display positions 8-18.
Assuming the final result is:
(advertisement display position 18+ cup information) & the number of clicks of the user on the advertisement is 20;
(advertisement display position 17+ cup information) & the number of clicks of the user on the advertisement is 5;
(advertisement display position 16+ cup information) & the number of clicks of the user on the advertisement is 9;
(advertisement display position 15+ cup information) & the number of clicks of the user on the advertisement is 10;
(advertisement display position 14+ cup information) & the number of clicks of the user on the advertisement is 25;
(advertisement display position 13+ cup information) & the number of clicks of the user on the advertisement is 12;
(advertisement display position 12+ cup information) & the number of clicks of the user on the advertisement is 7;
(advertisement display position 11+ cup information) & the number of clicks of the user on the advertisement is 9;
(advertisement display position 10+ cup information) & the number of clicks of the user on the advertisement is 22;
(advertisement display position 9+ cup information) & the number of clicks of the user on the advertisement is 3;
(advertisement display position 8+ cup information) & the number of clicks of the user on the advertisement is 4;
then, according to the specific click times, the first type of remarkable advertisement display positions of the water cup information can be determined, and then the matched advertisement price is set.
Step 200-:
recording the purchase times of the commodity information when the commodity information is positioned in the advertisement display position for display in the preset time period;
and when the first type of remarkable advertisement display position corresponding to the commodity information in any page is determined, the number of times of purchase is further recorded.
That is, in determining the prominent advertisement display position, not only the number of clicks but also the number of purchases are referred to.
In the embodiment of the present invention, when the first type of significant advertisement display position corresponding to the commodity information in any page is determined according to the recorded purchase times, optionally, the following manner may be adopted:
firstly, determining a remarkable advertisement display position according to the recorded click times;
and screening out the advertisement display positions with the corresponding recorded purchase times meeting the preset conditions from the determined obvious advertisement display positions to serve as the first type of obvious advertisement display positions corresponding to the commodity information in any page.
For example, the number of clicks of a week when the product a is respectively located in 11 advertisement display positions in the area 2 shown in fig. 2A is recorded, the advertisement display positions are determined to be the advertisement display position 8, the advertisement display position 9, the advertisement display position 17 and the advertisement display position 18 according to the 11 number of clicks, the number of purchases meeting the preset condition is screened out from the recorded 4 number of purchases, the advertisement display position corresponding to the number of purchases meeting the preset condition is used as the first type of significant advertisement display position corresponding to the product a, and if the number of purchases of the product a in the advertisement display position 8 and the advertisement display position 18 meets the preset condition, the advertisement display position 8 and the advertisement display position 18 are used as the first type of significant advertisement display position corresponding to the product a.
In the embodiment of the present invention, there are various ways to determine the first type of significant advertisement display position corresponding to the commodity information in any page according to the recorded click times, and in the embodiment of the present invention, optionally, the following ways are adopted:
screening target click times reaching or exceeding a click threshold value from all the recorded click times, and taking advertisement display positions corresponding to the target click times as first-type significant advertisement display positions corresponding to the commodity information in any page; or
And determining the maximum click times from all the recorded click times, and taking the advertisement display position corresponding to the maximum click times as a first type of remarkable advertisement display position corresponding to the commodity information in any page.
The description is still given by taking fig. 2A as an example. Recording the click times of a week when the commodity A is respectively positioned at 11 advertisement display positions in the area 2, and if the click times corresponding to the advertisement display positions 8, 9, 17 and 18 reach a click threshold value, taking the advertisement display positions 8, 9, 17 and 18 as first-type significant advertisement display positions corresponding to the commodity A in a page; or if the number of clicks corresponding to the advertisement display position 8 and the advertisement display position 18 is the maximum number of clicks among the 11 number of clicks, the advertisement display position 8 and the advertisement display position 18 are used as the first type of significant advertisement display position corresponding to the commodity a in the page.
Of course, there may be other ways of determining the first type of prominent ad display slots, and are not specifically limited herein.
In practical application, the commodity information can be further classified into sub-categories, for example, household articles are divided into home textiles, storage articles, articles for daily use, home decoration soft decorations and lamps; also, for example, sporting goods are classified into sports shoe bags, sports apparel, fitness training equipment, and sporting goods. The respective subcategories may correspond to different prominent ad display slots, and therefore, further, prominent ad display slots corresponding to respective subcategories may be determined. In an embodiment of the present invention, if the commodity information includes at least two subcategory commodity information, for each subcategory commodity information of the at least two subcategory commodity information, respectively performing: and recording the click times of the information of the subcategory commodities when the information of the subcategory commodities is positioned in the advertisement display position for display in the preset time period, and determining the first type of remarkable advertisement display position corresponding to the information of the subcategory commodities in any page according to the recorded click times.
For example, the sports goods comprise a sports apparel subcategory and a fitness training equipment subcategory, the number of clicks of the sports apparel within one week of the advertisement display position 8-the advertisement display position 18 shown in fig. 2A is recorded for the sports apparel subcategory, and a first type of significant advertisement display position corresponding to the sports apparel, such as the advertisement display position 10 and the advertisement display position 16, is determined from the advertisement display position 8-the advertisement display position 18 according to the recorded 11 click times; aiming at the sub-category of the health training equipment, the number of clicks of the health training equipment in a week from the advertisement display position 8 to the advertisement display position 18 shown in fig. 2A is recorded, and according to the recorded 11 number of clicks, the first type of significant advertisement display position corresponding to the health training equipment, such as the advertisement display position 8 and the advertisement display position 18, is determined from the advertisement display position 8 to the advertisement display position 18.
It should be noted that, regarding the sub-category product information in the product information, the way of determining the first type of prominent advertisement display slot of any one of the sub-category product information is the same as the way of determining the first type of prominent advertisement display slot of the product information described above, but the product information delivered at the advertisement display slot is different.
In practical applications, it may be only considered that the click times of different advertisement display positions in the region with the lower click probability are the same, in which case the first type of significant advertisement display position needs to be determined from the plurality of advertisement display positions, that is, step 200 and step 210 are performed for such region. Therefore, in this embodiment of the present invention, optionally, the arbitrary page includes a first area and a second area, each advertisement display position is located in the second area, and the click probability of an advertisement display position in the first area is greater than the click probability of an advertisement display position in the second area.
In practical applications, in each portal site, there are generally a plurality of channel types, for example, internet portal sites are divided into sports channels, woman channels, finance channels, automobile channels, real estate channels, travel channels, education channels, etc., the difference of the click times of the same commodity information on the pages of different channels may be relatively large, for example, the click times of one week may be 50000 times when a formaldehyde detector is under the page of the real estate channel, and the click times of one week may be only 5000 times when the formaldehyde detector is under the page of the sports channel, therefore, in the embodiment of the present invention, in order to make the click times of the commodity information under the first type of significant advertisement display position under the page higher than the click times of the commodity information under the first type of significant advertisement display position under other pages, further, the click times of the commodity information under the advertisement display position within a preset time period are recorded before the click times of the commodity information under the advertisement display position, further comprising:
and screening the commodity information from a plurality of commodity information according to the category of the information presented by any page.
In this way, the number of clicks when the product information is located at the first-type prominent advertisement display position screened from the arbitrary page is higher than the number of clicks when the product information is located at the first-type prominent advertisement display position screened from the other page.
For example, if the page is about a car channel, then the information about the car products, such as tires, navigation devices, safety seats, etc., is screened out from the plurality of items of information. Then, the number of clicks for the merchandise related to the car accessories at the first type of prominent advertisement display slot in the car channel is generally higher than the number of clicks at the first type of prominent advertisement display slot in other channels, such as a sports channel and a woman channel.
For another example, if the page is of a computer office channel, then the commodities related to computer accessories, such as a motherboard display card, a chassis power supply, a display, a heat dissipation optical drive, etc., are screened from the information of the commodities. Then, the number of clicks for the product of the computer accessory in the first type of prominent advertisement display slot in the computer office channel is generally higher than the number of clicks in the first type of prominent advertisement display slot in other channels, such as the sports channel and the woman channel.
In practical applications, after the first type of significant advertisement display positions are determined from a certain page, the first type of significant advertisement display positions are not invariable, for example, in 2016, month 11, and the first type of significant advertisement display positions determined from the advertisement display positions shown in fig. 2A for a commodity a are the advertisement display positions 8 and 18; in month 10 of 2016, the first category of prominent ad display slots identified for item A from the ad display slots shown in FIG. 2A are ad display slots 9, 19. Therefore, in the embodiment of the present invention, optionally, if the page layout of any one page changes and/or the distance determines that the duration of the time point of the first type of significant advertisement display position reaches the duration of the update period, re-recording the number of clicks of the product information when the product information is displayed in the advertisement display position within the preset time period for each advertisement display position in any one page, and determining the first type of significant advertisement display position corresponding to the product information in any one page according to the re-recorded number of clicks.
For example, for a commodity a, the first type of significant advertisement display positions determined from the page are the advertisement display position 8 and the advertisement display position 18, and if the page format changes, the first type of significant advertisement display positions need to be re-determined, and if the re-determined first type of significant advertisement display positions are the advertisement display position 8 and the advertisement display position 9; alternatively, if the update cycle is half a year, the determination of the advertisement display position is restarted when the time point of the advertisement display position 8 and the advertisement display position 18 is half a year.
It should be noted that the manner of re-determining the first type of significant advertisement display position is the same as the manner described above, and will not be described in detail herein.
In the embodiment of the present invention, optionally, when counting the recording times, in order to improve efficiency, for any one advertisement display position in any one page, if a user with a corresponding user identifier of singular number accesses the any one page, the first commodity information is displayed in the any one advertisement display position; and if the corresponding user identification is that even users access the any page, displaying second commodity information different from the first commodity information in the any advertisement display position.
Exemplary device
Having introduced the method of an exemplary embodiment of the present invention, an apparatus 30 for determining a prominent advertisement display spot according to an exemplary embodiment of the present invention is described next with reference to fig. 3. As shown in fig. 3, the apparatus 30 includes:
the recording unit 300 is configured to record, for each advertisement display position in any page, the number of clicks when the commodity information is displayed at the advertisement display position within a preset time period;
the determining unit 310 is configured to determine, according to the recorded click times, a first type of significant advertisement display position corresponding to the commodity information in the any one page.
For example, for the advertisement display position 8 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 8 in 1 st and 2 nd weeks of month 6 of 2016;
for the advertisement display position 9 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 9 in the 3 rd and 4 th weeks of month 5 in 2016;
for the advertisement display position 10 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 10 in the 1 st and 2 nd weeks of month 5 in 2016;
for the advertisement display position 11 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 11 in the 3 rd and 4 th weeks of month 4 of 2016;
for the advertisement display position 12 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 12 in 1 st and 2 nd weeks of 4 th month in 2016;
for the advertisement display position 13 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 13 in 3 rd and 4 th weeks of month 3 in 2016;
for the advertisement display position 14 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 14 in 1 st and 2 nd weeks of 3 rd month in 2016;
for the advertisement display position 15 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 15 in the 3 rd and 4 th weeks of month 2 in 2016;
for the advertisement display position 16 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 16 in 1 st and 2 nd weeks of month 2 of 2016 year;
for the advertisement display position 17 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 17 in the 3 rd and 4 th weeks of month 1 in 2016;
for the advertisement display position 18 in the page shown in fig. 2A, the recording unit 300 records the number of clicks when the cup information is in the advertisement display position 18 in 1 st and 2 nd weeks of 2016 year 1;
finally, the following correspondence can be obtained:
(advertisement display position 18+ cup information) & number of clicks 1 of the user on the advertisement;
(advertisement display position 17+ cup information) & number of clicks of the user on the advertisement 2;
(advertisement display position 16+ cup information) & number of clicks of the user on the advertisement 3;
(advertisement display position 15+ cup information) & number of clicks of the user on the advertisement 4;
(advertisement display position 14+ cup information) & number of clicks of the user on the advertisement 5;
(advertisement display position 13+ cup information) & number of clicks of the user on the advertisement 6;
(advertisement display position 12+ cup information) & number of clicks of the user on the advertisement 7;
(advertisement display position 11+ cup information) & number of clicks 8 of the user on the advertisement;
(advertisement display position 10+ cup information) & number of clicks of the user on the advertisement 9;
(advertisement display position 9+ cup information) & the number of clicks of the user on the advertisement 10;
(advertisement display position 8+ cup information) & number of clicks on the advertisement by the user 11;
according to the correspondence relation 1-11, the first type of display advertisement display position aiming at the water cup information can be determined from the advertisement display positions 8-18.
Assuming the final result is:
(advertisement display position 18+ cup information) & the number of clicks of the user on the advertisement is 20;
(advertisement display position 17+ cup information) & the number of clicks of the user on the advertisement is 5;
(advertisement display position 16+ cup information) & the number of clicks of the user on the advertisement is 9;
(advertisement display position 15+ cup information) & the number of clicks of the user on the advertisement is 10;
(advertisement display position 14+ cup information) & the number of clicks of the user on the advertisement is 25;
(advertisement display position 13+ cup information) & the number of clicks of the user on the advertisement is 12;
(advertisement display position 12+ cup information) & the number of clicks of the user on the advertisement is 7;
(advertisement display position 11+ cup information) & the number of clicks of the user on the advertisement is 9;
(advertisement display position 10+ cup information) & the number of clicks of the user on the advertisement is 22;
(advertisement display position 9+ cup information) & the number of clicks of the user on the advertisement is 3;
(advertisement display position 8+ cup information) & the number of clicks of the user on the advertisement is 4;
then, the determination unit 310 may determine the first kind of significant advertisement display position of the cup information according to the specific click times, and further set the matched advertisement price.
In the foregoing, it is described that a significant advertisement display position is determined from a plurality of advertisement display positions according to the number of clicks, and in practical applications, a merchant may be more concerned about the number of purchases of the product information at the advertisement display position, and therefore, in the embodiment of the present invention, the recording unit 300 is further configured to record the number of purchases of the product information at the advertisement display position within the preset time period;
and, wherein, the determining unit 310 further determines the first type of significant advertisement showing positions corresponding to the commodity information in the arbitrary page according to the recorded purchasing times.
That is, the determination unit 310 refers not only to the number of clicks but also to the number of purchases when determining the prominent advertisement display space.
In this embodiment of the present invention, optionally, when the determining unit 310 further determines, according to the recorded number of purchases, a first type of significant advertisement display position corresponding to the commodity information in the any one page, specifically:
firstly, determining a remarkable advertisement display position according to the recorded click times;
and screening out the advertisement display positions with the corresponding recorded purchase times meeting the preset conditions from the determined obvious advertisement display positions to serve as the first type of obvious advertisement display positions corresponding to the commodity information in any page.
For example, the number of clicks of a week when the product a is respectively located in 11 advertisement display positions in the area 2 shown in fig. 2A is recorded, the advertisement display positions are determined to be the advertisement display position 8, the advertisement display position 9, the advertisement display position 17 and the advertisement display position 18 according to the 11 number of clicks, the number of purchases meeting the preset condition is screened out from the recorded 4 number of purchases, the advertisement display position corresponding to the number of purchases meeting the preset condition is used as the first type of significant advertisement display position corresponding to the product a, and if the number of purchases of the product a in the advertisement display position 8 and the advertisement display position 18 meets the preset condition, the advertisement display position 8 and the advertisement display position 18 are used as the first type of significant advertisement display position corresponding to the product a.
In this embodiment of the present invention, optionally, when the determining unit 310 determines, according to the recorded click times, the first type of significant advertisement display position corresponding to the commodity information in any one of the pages, specifically:
screening target click times reaching or exceeding a click threshold value from all the recorded click times, and taking advertisement display positions corresponding to the target click times as first-type significant advertisement display positions corresponding to the commodity information in any page; or
And determining the maximum click times from all the recorded click times, and taking the advertisement display position corresponding to the maximum click times as a first type of remarkable advertisement display position corresponding to the commodity information in any page.
The description is still given by taking fig. 2A as an example. Recording the click times of a week when the commodity A is respectively positioned at 11 advertisement display positions in the area 2, and if the click times corresponding to the advertisement display positions 8, 9, 17 and 18 reach a click threshold value, taking the advertisement display positions 8, 9, 17 and 18 as first-type significant advertisement display positions corresponding to the commodity A in a page; or if the number of clicks corresponding to the advertisement display position 8 and the advertisement display position 18 is the maximum number of clicks among the 11 number of clicks, the advertisement display position 8 and the advertisement display position 18 are used as the first type of significant advertisement display position corresponding to the commodity a in the page.
Of course, there may be other ways of determining the first type of prominent ad display slots, and are not specifically limited herein.
In practical application, the commodity information can be further classified into sub-categories, for example, household articles are divided into home textiles, storage articles, articles for daily use, home decoration soft decorations and lamps; also, for example, sporting goods are classified into sports shoe bags, sports apparel, fitness training equipment, and sporting goods. The respective subcategories may correspond to different prominent ad display slots, and therefore, further, prominent ad display slots corresponding to respective subcategories may be determined. In the embodiment of the present invention, if the commodity information includes at least two subcategory commodity information, for each subcategory commodity information of the at least two subcategory commodity information, the recording unit 300 records the number of clicks of the subcategory commodity information when the subcategory commodity information is located in the advertisement display space for display in the preset time period, and the determining unit 310 determines the first type of significant advertisement display space corresponding to the subcategory commodity information in any one page according to the recorded number of clicks.
For example, the sports goods comprise a sports apparel subcategory and a fitness training equipment subcategory, the number of clicks of the sports apparel within one week of the advertisement display position 8-the advertisement display position 18 shown in fig. 2A is recorded for the sports apparel subcategory, and a first type of significant advertisement display position corresponding to the sports apparel, such as the advertisement display position 10 and the advertisement display position 16, is determined from the advertisement display position 8-the advertisement display position 18 according to the recorded 11 click times; aiming at the sub-category of the health training equipment, the number of clicks of the health training equipment in a week from the advertisement display position 8 to the advertisement display position 18 shown in fig. 2A is recorded, and according to the recorded 11 number of clicks, the first type of significant advertisement display position corresponding to the health training equipment, such as the advertisement display position 8 and the advertisement display position 18, is determined from the advertisement display position 8 to the advertisement display position 18.
It should be noted that, regarding the sub-category product information in the product information, the way of determining the first type of prominent advertisement display slot of any one of the sub-category product information is the same as the way of determining the first type of prominent advertisement display slot of the product information described above, but the product information delivered at the advertisement display slot is different.
In practical applications, it may be that the number of clicks of different advertisement display slots in the region with the lower click probability is considered the same, in which case the first type of prominent advertisement display slot needs to be determined from the plurality of advertisement display slots. Therefore, in the embodiment of the present invention, optionally, the arbitrary page includes a first area and a second area, each advertisement display space is located in the second area,
the click probability of the advertisement display position in the first area is larger than that of the advertisement display position in the second area.
In practical applications, in each portal site, there are generally a plurality of channel types, for example, the internet portal sites are divided into sports channels, woman channels, finance channels, automobile channels, property channels, travel channels, education channels, etc., and the difference between the click times of the same commodity information on the pages of different channels may be relatively large, for example, the click times of one week may be 50000 times when the formaldehyde detector is under the page of the property channel, and the click times of one week may be only 5000 times when the formaldehyde detector is under the page of the sports channel, therefore, in the embodiment of the present invention, in order to make the click times of the commodity information under the first type of significant advertisement display position under the page higher than the click times of the commodity information under the first type of significant advertisement display position under other pages, further, the apparatus further includes a filtering unit 320 for filtering the commodity information according to the category of the information presented on any page, and screening the commodity information from a plurality of commodity information.
In this way, the number of clicks when the product information is located at the first-type prominent advertisement display position screened from the arbitrary page is higher than the number of clicks when the product information is located at the first-type prominent advertisement display position screened from the other page.
For example, if the page is about a car channel, then the information about the car products, such as tires, navigation devices, safety seats, etc., is screened out from the plurality of items of information. Then, the number of clicks for the merchandise related to the car accessories at the first type of prominent advertisement display slot in the car channel is generally higher than the number of clicks at the first type of prominent advertisement display slot in other channels, such as a sports channel and a woman channel.
For another example, if the page is of a computer office channel, then the commodities related to computer accessories, such as a motherboard display card, a chassis power supply, a display, a heat dissipation optical drive, etc., are screened from the information of the commodities. Then, the number of clicks for the product of the computer accessory in the first type of prominent advertisement display slot in the computer office channel is generally higher than the number of clicks in the first type of prominent advertisement display slot in other channels, such as the sports channel and the woman channel.
In practical applications, after the first type of significant advertisement display positions are determined from a certain page, the first type of significant advertisement display positions are not invariable, for example, in 2016, month 11, and the first type of significant advertisement display positions determined from the advertisement display positions shown in fig. 2A for a commodity a are the advertisement display positions 8 and 18; in month 10 of 2016, the first category of prominent ad display slots identified for item A from the ad display slots shown in FIG. 2A are ad display slots 9, 19. Therefore, in the embodiment of the present invention, optionally, if the page layout of any one page changes and/or the time length of the time point of the first type of significant advertisement display position is determined to reach the time length of the update cycle by the distance, for each advertisement display position in any one page, the recording unit 300 records the number of clicks of the product information when the product information is displayed at the advertisement display position in the preset time period again, and the determining unit 310 determines the first type of significant advertisement display position corresponding to the product information in any one page according to the number of clicks recorded again.
For example, for a commodity a, the first type of significant advertisement display positions determined from the page are the advertisement display position 8 and the advertisement display position 18, and if the page format changes, the first type of significant advertisement display positions need to be re-determined, and if the re-determined first type of significant advertisement display positions are the advertisement display position 8 and the advertisement display position 9; alternatively, if the update cycle is half a year, the determination of the advertisement display position is restarted when the time point of the advertisement display position 8 and the advertisement display position 18 is half a year.
It should be noted that the manner of re-determining the first type of significant advertisement display position is the same as the manner described above, and will not be described in detail herein.
In the embodiment of the present invention, optionally, when counting the recording times, in order to improve efficiency, for any one advertisement display position in any one page, if a user with a corresponding user identifier of singular number accesses the any one page, the first commodity information is displayed in the any one advertisement display position; and if the corresponding user identification is that even users access the any page, displaying second commodity information different from the first commodity information in the any advertisement display position.
According to the invention, aiming at a plurality of different advertisement display positions in the webpage, the significant advertisement display position aiming at the commodity information can be screened out from the plurality of different advertisement display positions according to the click times of certain commodity information, and the advertisement price of the significant advertisement display position is set to be higher than the advertisement price of the rest other advertisement display positions, so that the advertisement display positions are set to be matched with the advertisement price, and the accuracy of the advertisement price set for each advertisement display position is improved.
It should be noted that although in the above detailed description several units or sub-units of the apparatus are mentioned, this division is only illustrative and not mandatory. Indeed, the features and functions of two or more of the units described above may be embodied in one unit, according to embodiments of the invention. Conversely, the features and functions of one unit described above may be further divided into embodiments by a plurality of units.
Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (16)
1. A method of determining a prominent ad display position, comprising:
aiming at each advertisement display position in any page, recording the click times of commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period;
determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times;
the arbitrary page comprises a first area and a second area, each advertisement display position is located in the second area, and the click probability of the advertisement display position in the first area is greater than that in the second area.
2. The method of claim 1, further comprising:
recording the purchase times of the commodity information when the commodity information is positioned in the advertisement display position for display in the preset time period;
and when the first type of remarkable advertisement display position corresponding to the commodity information in any page is determined, the number of times of purchase is further recorded.
3. The method of claim 2, wherein determining a first type of prominent advertising display slot in the arbitrary page corresponding to the merchandise information further based on the recorded number of purchases comprises:
firstly, determining a remarkable advertisement display position according to the recorded click times;
and screening out the advertisement display positions with the corresponding recorded purchase times meeting the preset conditions from the determined obvious advertisement display positions to serve as the first type of obvious advertisement display positions corresponding to the commodity information in any page.
4. The method of claim 1, wherein determining a first type of prominent advertisement display spot corresponding to the merchandise information in the arbitrary page according to the recorded number of clicks comprises:
screening target click times reaching or exceeding a click threshold value from all the recorded click times, and taking advertisement display positions corresponding to the target click times as first-type significant advertisement display positions corresponding to the commodity information in any page; or
And determining the maximum click times from all the recorded click times, and taking the advertisement display position corresponding to the maximum click times as a first type of remarkable advertisement display position corresponding to the commodity information in any page.
5. The method of claim 1, wherein if the merchandise information includes at least two subcategory merchandise information, for each subcategory merchandise information of the at least two subcategory merchandise information, respectively performing: and recording the click times of the information of the subcategory commodities when the information of the subcategory commodities is positioned in the advertisement display position for display in the preset time period, and determining the first type of remarkable advertisement display position corresponding to the information of the subcategory commodities in any page according to the recorded click times.
6. The method as claimed in claim 1, wherein the step of recording the number of clicks of the merchandise information before the advertisement display position is displayed within a preset time period further comprises:
and screening the commodity information from a plurality of commodity information according to the category of the information presented by any page.
7. The method as claimed in claim 1, wherein if the page layout of any page changes and/or the time length of the time point of the first type of significant advertisement display position is determined to reach the time length of the update cycle by distance, re-recording the number of clicks of the commodity information when the advertisement display position is displayed within a preset time period for each advertisement display position in any page, and determining the first type of significant advertisement display position corresponding to the commodity information in any page according to the re-recorded number of clicks.
8. The method according to any one of claims 1-7, aiming at any one advertisement display position in any one page, if a corresponding user with a singular user identification accesses the any one page, the first commodity information is displayed in the any one advertisement display position; and if the corresponding user identification is that even users access the any page, displaying second commodity information different from the first commodity information in the any advertisement display position.
9. An apparatus for determining a prominent ad display position, comprising:
the recording unit is used for recording the click times of the commodity information when the commodity information is positioned in the advertisement display position for display in a preset time period aiming at each advertisement display position in any page;
the determining unit is used for determining a first type of remarkable advertisement display position corresponding to the commodity information in any page according to the recorded click times;
wherein the arbitrary page includes a first area and a second area, each of the advertisement display slots being located in the second area,
the click probability of the advertisement display position in the first area is larger than that of the advertisement display position in the second area.
10. The device of claim 9, wherein the recording unit is further configured to record the number of purchases of the merchandise information when the merchandise information is displayed on the advertisement display space within the preset time period;
and when the determining unit determines the first type of remarkable advertisement display position corresponding to the commodity information in any page, the determining unit also records the purchase times.
11. The apparatus according to claim 10, wherein the determining unit further determines, according to the recorded number of purchases, a first type of significant advertisement display position corresponding to the commodity information in the arbitrary page, specifically:
firstly, determining a remarkable advertisement display position according to the recorded click times;
and screening out the advertisement display positions with the corresponding recorded purchase times meeting the preset conditions from the determined obvious advertisement display positions to serve as the first type of obvious advertisement display positions corresponding to the commodity information in any page.
12. The apparatus according to claim 9, wherein when the determining unit determines the first type of significant advertisement display position corresponding to the commodity information in the arbitrary page according to the recorded click times, specifically:
screening target click times reaching or exceeding a click threshold value from all the recorded click times, and taking advertisement display positions corresponding to the target click times as first-type significant advertisement display positions corresponding to the commodity information in any page; or
And determining the maximum click times from all the recorded click times, and taking the advertisement display position corresponding to the maximum click times as a first type of remarkable advertisement display position corresponding to the commodity information in any page.
13. The apparatus according to claim 9, wherein if the merchandise information includes at least two subcategory merchandise information, for each subcategory merchandise information of the at least two subcategory merchandise information, the recording unit records the number of clicks of the subcategory merchandise information when the subcategory merchandise information is displayed at the advertisement display position within the preset time period, and the determining unit determines the first type of prominent advertisement display position corresponding to the subcategory merchandise information in the arbitrary page according to the recorded number of clicks.
14. The apparatus according to claim 9, further comprising a screening unit configured to screen the commodity information from a plurality of commodity information according to a category of information presented on the arbitrary page.
15. The apparatus according to claim 9, wherein if the page layout of the arbitrary page changes and/or the time length of the time point at which the first type of significant advertisement display position is determined from the distance reaches the time length of the update cycle, for each advertisement display position in the arbitrary page, the recording unit records the number of clicks of the product information when the advertisement display position is displayed within a preset time period again, and the determining unit determines the first type of significant advertisement display position corresponding to the product information in the arbitrary page according to the number of clicks recorded again.
16. The apparatus according to any one of claims 9-15, aiming at any one advertisement display position in any one page, if a corresponding user with a singular user identification accesses the any one page, the any one advertisement display position displays the first commodity information; and if the corresponding user identification is that even users access the any page, displaying second commodity information different from the first commodity information in the any advertisement display position.
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| CN110322303A (en) * | 2018-03-29 | 2019-10-11 | 北京红马传媒文化发展有限公司 | Information displaying method, device and electronic equipment |
| CN110321517B (en) * | 2019-07-25 | 2021-07-30 | 秒针信息技术有限公司 | Method and device for detecting playing proportion of browsing resources and readable storage medium |
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| CN101441753A (en) * | 2008-12-17 | 2009-05-27 | 汤溪蔚 | Method and system for publishing network bid advertisement |
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