CN106651471A - Directional advertisement promotion system based on home big data analysis - Google Patents
Directional advertisement promotion system based on home big data analysis Download PDFInfo
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- CN106651471A CN106651471A CN201710021729.0A CN201710021729A CN106651471A CN 106651471 A CN106651471 A CN 106651471A CN 201710021729 A CN201710021729 A CN 201710021729A CN 106651471 A CN106651471 A CN 106651471A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The invention discloses s directional advertisement promotion system based on home big data analysis. The directional advertisement promotion system comprises a merchant client, a home user end, an information acquisition end and a database server, wherein the merchant client, the home user end, the information acquisition end and the database access the Internet; the merchant client is arranged on a merchant terminal; the home user end is arranged on a home terminal; the information acquisition end is arranged inside a home house; the database server is used for receiving advertisement data information set by the merchant client, and storing the advertisement data information in a classified way; the database server is also used for matching corresponding advertisement data information according to received data information acquired by the information acquisition end; and the database server is also used for receiving an information browsing history of a home user transmitted by an information browsing record module, and matching corresponding advertisement data information according to a behavior log of the home user. The directional advertisement promotion system has the advantages of high efficiency, high look-to-buy rate and the like.
Description
Technical field
The present invention relates to advertisement pushing technical field, a kind of specifically advertisement orientation based on family's big data analysis
Extension system.
Background technology
Internet, is be concatenated between network and network huge also known as Internet or transliteration internet, internet
Network, these networks are connected with one group of general agreement, form single huge international network in logic, this by computer network
The method that network is linked together mutually can be referred to as " network interconnection ", and the global global interconnection of covering is developed on the basis of this
Network claims " internet ", is " interconnecting network together ", and internet is not equal to WWW, and WWW is to build base
In the global system that hypertext interlinks, and it is one of service that internet can be provided, individually lifts mutually
Networking, typically all internet or access certain network therein, net or network are referred to as sometimes can be communicated, social, net
Upper trade.
Internet advertising be exactly advertisement is thrown on network by web advertisement platform, using the ad banner on website,
Text link, multimedia method, publication or releasing advertisements in internet are high by one kind of network delivery to Internet user
Scientific and technological advertising campaign mode, and traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and enjoys the family shown appreciation for somebody
Outer advertisement is compared, and Internet advertising has advantageous advantage, is the important part for implementing Modern Marketing media strategy.
At present, in the popularization of family's advertisement, mainly large-scale play mode, but play mode on a large scale,
The life of people can be not only upset, and many times, the advertisement of broadcasting is not that people were required at that time, not with orientation
The effect of popularization, probability of transaction is also significantly reduced, how according to people's environment residing at that time carrying out data analysis, and according to
Analysis result is made advertisement orientation and promoted to people has become one of the current important topic to be studied.
The content of the invention
The invention aims to solve advertisement probability of transaction of the prior art it is low, have orientation promote defect,
There is provided a kind of advertisement orientation extension system based on family's big data analysis to solve the above problems.
To achieve these goals, technical scheme is as follows：The invention discloses a kind of be based on family's big data
The advertisement orientation extension system of analysis, including merchant client, domestic consumer end, information gathering end, database server, it is described
Merchant client, domestic consumer end, information gathering end, the equal access network of database server；
Described merchant client is arranged at merchant terminal, and described merchant client is used for businessman and arranges advertising data information,
And advertising data information is sent to database server；
Described domestic consumer end is arranged at home terminal, and described domestic consumer end includes information browse logging modle, advertisement
Pushing module, described information browse logging modle is used to that the information browse historgraphic data recording of user to be got off and be sent to number
According to storehouse server, process is analyzed by database server and forms domestic consumer's user behaviors log, described advertisement pushing module
Advertising message for receiving data storehouse server push and showing read for user；
Described information gathering end is arranged inside family housing, and described information gathering end includes that temperature sensor, humidity are passed
Sensor, sensor of dust concentration, described temperature sensor is used for the air themperature information inside family housing,
And the air themperature information of collection is sent to database server, described humidity sensor is used for inside to family housing
Air humidity information, and the air humidity information of collection is sent to database server, described dust concentration
Sensor is used to be acquired the air-borne dust concentration information inside family housing, and the air-borne dust concentration information that will be gathered
Send to database server；
Described database server is used to receive the advertising data information of merchant client setting and enter advertising data information
Row classified storage, described database server is additionally operable to the data message matching phase according to the information gathering end collection for receiving
The advertising data information answered, and orientation pushes to advertisement pushing module and watches for domestic consumer, described database server is also
The information browse history of the domestic consumer of logging modle transmission is browsed for receive information, and family is formed after being analyzed and processed
User action log, database server matches corresponding advertising data information according to the user behaviors log of domestic consumer, and orients
Push to advertisement pushing module to watch for domestic consumer.
Preferably, described information gathering end also includes d GPS locating module, described d GPS locating module is used for ground
Reason positional information is sent to database server, and the position of domestic consumer is positioned by database server.
Preferably, described merchant terminal is using intelligent mobile terminal or PC ends.
Preferably, described home terminal is using intelligent mobile terminal or PC ends.
Preferably, described intelligent mobile terminal is using smart mobile phone or panel computer.
The present invention has compared to existing technology advantages below：
Advertisement orientation extension system based on family's big data analysis of the present invention, by arranging merchant client, data
Storehouse server, information gathering end, domestic consumer end, information gathering end includes that temperature sensor, humidity sensor, dust concentration are passed
Sensor, can promote the advertisement of air-conditioning class according to temperature information, according to air humidity information popularization humidifier series advertisements information,
By dust concentration information popularization air purifier series advertisements information, can be to domestic consumer's by information browse logging modle
Browse history and be analyzed process formation user behaviors log, so as to promote some and the corresponding advertisement letter of domestic consumer's user behaviors log
Breath, it is achieved that the purpose that orientation is promoted, beneficial to the raising of probability of transaction, and efficiency is higher.
Description of the drawings
Fig. 1 is the system block diagram that a kind of advertisement based on family's big data analysis of the present invention orients extension system.
Reference is：1- merchant clients；2- domestic consumer end；3- information gatherings end；4- database servers； 21-
Information browse logging modle；22- advertisement pushing modules；23-GPS locating modules；31- temperature sensors；32- humidity sensors；
33- sensor of dust concentration.
Specific embodiment
As shown in figure 1, the invention discloses a kind of advertisement based on family's big data analysis orients extension system, including business
Family's client 1, domestic consumer end 2, information gathering end 3, database server 4, described merchant client 1, domestic consumer end
2nd, information gathering end 3, the equal access network of database server 4；
Described merchant client 1 is arranged at merchant terminal, and described merchant client 1 is used for businessman and arranges ad data letter
Breath, and advertising data information is sent to database server 4；
Described domestic consumer end 2 is arranged at home terminal, described domestic consumer end 2 include information browse logging modle 21,
Advertisement pushing module 22, described information browse logging modle 21 is used to that the information browse historgraphic data recording of user to get off simultaneously
Send to database server 4, process is analyzed by database server 4 and forms domestic consumer's user behaviors log, described is wide
Accusing pushing module 22 is used to the advertising message of the push of receiving data storehouse server 4 and show read for user；
Described information gathering end 3 is arranged inside family housing, and described information gathering end 3 includes temperature sensor 31, wet
Degree sensor 32, sensor of dust concentration 33, described temperature sensor 31 is used to believe the air themperature inside family housing
Breath is acquired, and the air themperature information of collection is sent to database server 4, and it is right that described humidity sensor 32 is used for
Air humidity information inside family housing, and the air humidity information of collection is sent to database server 4,
Described sensor of dust concentration 33 be used for the air-borne dust concentration information inside family housing is acquired, and by collection
Air-borne dust concentration information is sent to database server 4；
Described database server 4 is used to receive the advertising data information of the setting of merchant client 1 and to advertising data information
Classified storage is carried out, described database server 4 is additionally operable to the data message according to the collection of information gathering end 3 for receiving
With corresponding advertising data information, and orientation pushes to advertisement pushing module 22 and watches for domestic consumer, described database clothes
Business device 4 is additionally operable to the information browse history that receive information browses the domestic consumer of the transmission of logging modle 21, and is analyzed and processed
Domestic consumer's user behaviors log is formed afterwards, and database server 4 matches corresponding ad data according to the user behaviors log of domestic consumer
Information, and orientation pushes to advertisement pushing module 22 and watches for domestic consumer.
Preferably, described information gathering end 3 also includes d GPS locating module 23, described d GPS locating module 23 is used for
Geographical location information is sent to database server 4, the position of domestic consumer is positioned by database server 4.
Preferably, described merchant terminal is using intelligent mobile terminal or PC ends.
Preferably, described home terminal is using intelligent mobile terminal or PC ends.
Preferably, described intelligent mobile terminal is using smart mobile phone or panel computer.
The present invention is implemented：Businessman arranges advertising message and is uploaded to database service by merchant client 1
Device 4, database server 4 is classified to advertising data information and is stored, by arranging temperature sensor 31, humidity sensor
32nd, sensor of dust concentration 33, temperature sensor 31 is used for the air themperature information inside family housing, and will
The air themperature information of collection is sent to database server 4, too high temperature of air or it is too low when, database server 4 can root
Corresponding air-conditioning category information is matched according to temperature information, and directive sending is watched to advertisement pushing module 22 for domestic consumer, humidity
Sensor 32 be used for the air humidity information inside family housing, and by the air humidity information of collection send to
Database server 4, database server 4 is sent to advertisement according to the advertising message that humidity information matches corresponding humidifier class
Pushing module 22 is watched for domestic consumer, and sensor of dust concentration 33 is used for the air-borne dust concentration inside family housing
Information, and the air-borne dust concentration information of collection is sent to database server 4, the then root of database server 4
The advertising message for matching corresponding air purifier class according to air-borne dust concentration profile sends to advertisement pushing module 22 and supplies family
User is watched, and by these data analyses, that is, is realized the advertisement orientation to domestic consumer and is promoted purpose, and effect compares
Well, efficiency high, and probability of transaction is significantly improved, and additionally by configuration information logging modle 21, information browse logging modle are browsed
21 are used to that the information browse historgraphic data recording of user to be got off and be sent to database server 4, are entered by database server 4
Row analyzing and processing forms domestic consumer's user behaviors log, and database server 4 is corresponding according to the matching of the user behaviors log of domestic consumer
Advertising data information, and orientation pushes to advertisement pushing module 22 and watches for domestic consumer, therefore further improve conclusion of the business
Rate, efficiency is higher, and additionally by d GPS locating module 23 is arranged, d GPS locating module 23 is used to geographical location information is sent to number
According to storehouse server 4, the position of domestic consumer is positioned by database server 4, then database server 4 can be to advertisement
Pushing module 22 sends some apart from the nearer merchant advertisement information in domestic consumer geographical position, and effect is relatively good.
General principle, principal character and the advantages of the present invention of the present invention has been shown and described above.The technology of the industry
The simply present invention of the personnel it should be appreciated that the present invention is not restricted to the described embodiments, described in above-described embodiment and specification
Principle, without departing from the spirit and scope of the present invention the present invention also have various changes and modifications, these change and
Improvement is both fallen within the range of claimed invention.The protection domain of application claims by appending claims and its
Equivalent is defined.
Claims (5)
1. a kind of advertisement based on family's big data analysis orients extension system, it is characterised in that：Including merchant client, family
User side, information gathering end, database server, described merchant client, domestic consumer end, information gathering end, database
The equal access network of server；
Described merchant client is arranged at merchant terminal, and described merchant client is used for businessman and arranges advertising data information,
And advertising data information is sent to database server；
Described domestic consumer end is arranged at home terminal, and described domestic consumer end includes information browse logging modle, advertisement
Pushing module, described information browse logging modle is used to that the information browse historgraphic data recording of user to be got off and be sent to number
According to storehouse server, process is analyzed by database server and forms domestic consumer's user behaviors log, described advertisement pushing module
Advertising message for receiving data storehouse server push and showing read for user；
Described information gathering end is arranged inside family housing, and described information gathering end includes that temperature sensor, humidity are passed
Sensor, sensor of dust concentration, described temperature sensor is used for the air themperature information inside family housing,
And the air themperature information of collection is sent to database server, described humidity sensor is used for inside to family housing
Air humidity information, and the air humidity information of collection is sent to database server, described dust concentration
Sensor is used to be acquired the air-borne dust concentration information inside family housing, and the air-borne dust concentration information that will be gathered
Send to database server；
Described database server is used to receive the advertising data information of merchant client setting and enter advertising data information
Row classified storage, described database server is additionally operable to the data message matching phase according to the information gathering end collection for receiving
The advertising data information answered, and orientation pushes to advertisement pushing module and watches for domestic consumer, described database server is also
The information browse history of the domestic consumer of logging modle transmission is browsed for receive information, and family is formed after being analyzed and processed
User action log, database server matches corresponding advertising data information according to the user behaviors log of domestic consumer, and orients
Push to advertisement pushing module to watch for domestic consumer.
2. a kind of advertisement based on family's big data analysis according to claim 1 orients extension system, it is characterised in that：
Described information gathering end also includes d GPS locating module, and described d GPS locating module is used to geographical location information is sent to number
According to storehouse server, the position of domestic consumer is positioned by database server.
3. a kind of advertisement based on family's big data analysis according to claim 1 orients extension system, it is characterised in that：
Described merchant terminal is using intelligent mobile terminal or PC ends.
4. a kind of advertisement based on family's big data analysis according to claim 1 orients extension system, it is characterised in that：
Described home terminal is using intelligent mobile terminal or PC ends.
5. a kind of advertisement based on family's big data analysis according to claim 3 or 4 orients extension system, and its feature exists
In：Described intelligent mobile terminal is using smart mobile phone or panel computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710021729.0A CN106651471A (en) | 2017-01-12 | 2017-01-12 | Directional advertisement promotion system based on home big data analysis |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710021729.0A CN106651471A (en) | 2017-01-12 | 2017-01-12 | Directional advertisement promotion system based on home big data analysis |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106651471A true CN106651471A (en) | 2017-05-10 |
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ID=58844117
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710021729.0A Pending CN106651471A (en) | 2017-01-12 | 2017-01-12 | Directional advertisement promotion system based on home big data analysis |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110874766A (en) * | 2019-11-06 | 2020-03-10 | 合肥美的电冰箱有限公司 | Method for shopping by using household appliance, electric appliance and computer storage medium |
| CN114422835A (en) * | 2021-12-29 | 2022-04-29 | 上海数即数据科技有限公司 | Advertisement directional promotion platform based on big data analysis |
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| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| CN105023172A (en) * | 2015-07-03 | 2015-11-04 | 叶秀兰 | Advertisement push system based on server push |
| CN105844488A (en) * | 2016-03-16 | 2016-08-10 | 四川长虹电器股份有限公司 | Advertisement pushing system based on intelligent home and method thereof |
-
2017
- 2017-01-12 CN CN201710021729.0A patent/CN106651471A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| CN105023172A (en) * | 2015-07-03 | 2015-11-04 | 叶秀兰 | Advertisement push system based on server push |
| CN105844488A (en) * | 2016-03-16 | 2016-08-10 | 四川长虹电器股份有限公司 | Advertisement pushing system based on intelligent home and method thereof |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110874766A (en) * | 2019-11-06 | 2020-03-10 | 合肥美的电冰箱有限公司 | Method for shopping by using household appliance, electric appliance and computer storage medium |
| CN114422835A (en) * | 2021-12-29 | 2022-04-29 | 上海数即数据科技有限公司 | Advertisement directional promotion platform based on big data analysis |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170510 |
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| RJ01 | Rejection of invention patent application after publication |