CN105023172A - Advertisement push system based on server push - Google Patents
Advertisement push system based on server push Download PDFInfo
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- CN105023172A CN105023172A CN201510388891.7A CN201510388891A CN105023172A CN 105023172 A CN105023172 A CN 105023172A CN 201510388891 A CN201510388891 A CN 201510388891A CN 105023172 A CN105023172 A CN 105023172A
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Abstract
The invention relates to an advertisement push system based on server push, and the system comprises an advertisement server, a push server, and a client. The advertisement server is connected with the push server, and enables an advertisement to be pushed to the push server. The push server timely pushes advertisements to the client connected with the push server. The push server comprises an advertisement storage module, a customer behavior recording module, an advertisement classification and analysis module, and a push module. According to the invention, the server is used for pushing, and the push server is taken as the transition. The system enables the advertisement to be pushed to customers meeting the pushing conditions in a period-dividing manner. According to the click rate of advertisement of the customer, the system determines the optimal time period of advertisement pushing for the customer. The above scientific pushing mode lays emphasis on user experience, can remarkably improve the efficiency and effect of advertisement pushing, and achieves the balance of benefits and customer satisfaction.
Description
Technical field
The present invention relates to computer realm, be specifically related to a kind of advertisement push system based on server push.
Background technology
The Web system of traditional mode sends request with client, the mode of server end response works.This mode can not meet the demand of a lot of real world applications, such as supervisory system, Flash Quote system.These application all need server in real time the information of renewal can be sent to client, and client need not send request.
" server push " technology has some solutions in real world applications, these solutions mainly comprise two classes, one class needs to install plug-in unit at browser end, information is transmitted based on socket, or use RMI, CORBA to carry out far call, and another kind of, any plug-in unit need not be installed, connect based on HTTP is long by browser.
Advertisement pushing is one of function of server end, also be the Main Means of a lot of Internet enterprises profit, traditional advertisement pushing does not have the concrete condition according to user and unification pushes, this propelling movement probably causes the conflict psychology of user, time one is long, or along with number of ads increases, this propelling movement mode can cause harassing and wrecking to user, thus loses user.
Therefore, be necessary to design hommization more and push mode, take into full account customer perception, reach the balance of benefit and customer satisfaction, server push mechanism clients program does not need explicitly to send request to server end, server end can when its data change initiatively by the client that sends to asynchronous for data, thus make client can obtain information timely, make full use of server push technology, promptness and the validity of advertisement pushing can be increased.
Summary of the invention
In order to improve efficiency and the effect of advertisement, the invention provides a kind of advertisement push system based on server push, by adopting server push, using push server as transfer, advertisement is pushed at times the client meeting pushing condition, according to the window of opportunity of the true directional user's advertisement of the clicking rate of client to advertisement, the propelling movement mode of this science has focused on customer experience, efficiency and the effect of advertisement can be promoted significantly, reach the balance of benefit and customer satisfaction.
The present invention realizes with following technical scheme, a kind of advertisement push system based on server push, comprise Advertisement Server, push server, client, described Advertisement Server is connected with described push server, by advertisement pushing to described push server, described push server to described push server exist annexation client timing advertisement, described push server comprises ad storage module, customer action logging modle, ad classification statistical module, pushing module
Described ad storage module for storing the ad content of transmission from Advertisement Server, and manages described ad content,
Described customer action logging modle maintain customer action record table, described custom actions record sheet comprises Customer ID, time period group and number of clicks group, each time period group comprises multiple time period, each number of clicks group comprises multiple number of clicks, and the corresponding number of clicks of each time period, clicks the number of times of advertisement in the described time period for client, if the time that user clicks advertisement falls into the time period described in certain, number of clicks corresponding to described time period adds 1;
Described ad classification statistical module is for adding up each user's clicking rate the highest time period;
Described pushing module for obtaining each user's clicking rate the highest time period, and in the described time period to described user's advertisement;
Described push server adopts server push mechanism, uses same connection that information is initiatively pushed to described client in response cycle, and described push server adopts Comet4j and NIO agreement to realize described server push mechanism.
Preferably, described push server sets up overall Map, described Map connects for all comet recording push server end, described client logs push server, if log in successfully, then push server sets up comet connection to user, and by this connection write Map, and according to the record in Map to described client push information.
Preferably, described push server only has the client push advertisement of record in Map.
Preferably, for each advertisement, described push server only pushes once to each user.
Preferably, the described time period has 6, is respectively 0:00 ~ 3:59,4:00 ~ 7:59,8:00 ~ 11:5912:00 ~ 15:59,16:00 ~ 19:59,20:00 ~ 23:59.
The invention has the beneficial effects as follows:
The invention provides a kind of advertisement push system based on server push, by adopting server push, using push server as transfer, advertisement is pushed at times the client meeting pushing condition, according to the window of opportunity of the true directional user's advertisement of the clicking rate of client to advertisement, the propelling movement mode of this science has focused on customer experience, can promote efficiency and the effect of advertisement significantly, reach the balance of benefit and customer satisfaction.
Accompanying drawing explanation
Fig. 1 is the structural representation of supplying system.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
In one embodiment, as shown in Figure 1, a kind of advertisement push system based on server push, comprise Advertisement Server, push server, client, described Advertisement Server is connected with described push server, and by advertisement pushing to described push server, described push server exists the client timing advertisement of annexation to described push server, described push server comprises ad storage module, customer action logging modle, ad classification statistical module, pushing module
Described ad storage module for storing the ad content of transmission from Advertisement Server, and manages described ad content,
Described customer action logging modle maintain customer action record table, described custom actions record sheet comprises Customer ID, time period group and number of clicks group, each time period group comprises multiple time period, each number of clicks group comprises multiple number of clicks, and the corresponding number of clicks of each time period, clicks the number of times of advertisement in the described time period for client, if the time that user clicks advertisement falls into the time period described in certain, number of clicks corresponding to described time period adds 1;
Described ad classification statistical module is for adding up each user's clicking rate the highest time period;
Described pushing module for obtaining each user's clicking rate the highest time period, and in the described time period to described user's advertisement;
Described push server adopts server push mechanism, uses same connection that information is initiatively pushed to described client in response cycle, and described push server adopts Comet4j and NIO agreement to realize described server push mechanism.
Preferably, described push server sets up overall Map, described Map connects for all comet recording push server end, described client logs push server, if log in successfully, then push server sets up comet connection to user, and by this connection write Map, and according to the record in Map to described client push information.
Preferably, described push server only has the client push advertisement of record in Map.
Preferably, for each advertisement, described push server only pushes once to each user.
Preferably, the described time period has 6, is respectively 0:00 ~ 3:59,4:00 ~ 7:59,8:00 ~ 11:5912:00 ~ 15:59,16:00 ~ 19:59,20:00 ~ 23:59.
Above disclosedly be only present pre-ferred embodiments, certainly can not limit the interest field of the present invention with this, therefore according to the equivalent variations that the claims in the present invention are done, still belong to the scope that the present invention is contained.
Claims (5)
1. the advertisement push system based on server push, it is characterized in that, comprise Advertisement Server, push server, client, described Advertisement Server is connected with described push server, by advertisement pushing to described push server, described push server to described push server exist annexation client timing advertisement, described push server comprises ad storage module, customer action logging modle, ad classification statistical module, pushing module
Described ad storage module for storing the ad content of transmission from Advertisement Server, and manages described ad content,
Described customer action logging modle maintain customer action record table, described custom actions record sheet comprises Customer ID, time period group and number of clicks group, each time period group comprises multiple time period, each number of clicks group comprises multiple number of clicks, and the corresponding number of clicks of each time period, clicks the number of times of advertisement in the described time period for client, if the time that user clicks advertisement falls into the time period described in certain, number of clicks corresponding to described time period adds 1;
Described ad classification statistical module is for adding up each user's clicking rate the highest time period;
Described pushing module for obtaining each user's clicking rate the highest time period, and in the described time period to described user's advertisement;
Described push server adopts server push mechanism, uses same connection that information is initiatively pushed to described client in response cycle, and described push server adopts Comet4j and NIO agreement to realize described server push mechanism.
2. a kind of advertisement push system based on server push according to claim 1, it is characterized in that, described push server sets up overall Map, described Map connects for all comet recording push server end, described client logs push server, if log in successfully, then push server sets up comet connection to user, and by this connection write Map, and according to the record in Map to described client push information.
3. a kind of advertisement push system based on server push according to claim 2, is characterized in that, described push server only has the client push advertisement of record in Map.
4. a kind of advertisement push system based on server push according to claim 3, is characterized in that, for each advertisement, described push server only pushes once to each user.
5. a kind of advertisement push system based on server push according to claim 4, it is characterized in that, the described time period has 6, is respectively 0:00 ~ 3:59,4:00 ~ 7:59,8:00 ~ 11:5912:00 ~ 15:59,16:00 ~ 19:59,20:00 ~ 23:59.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510388891.7A CN105023172A (en) | 2015-07-03 | 2015-07-03 | Advertisement push system based on server push |
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| CN201510388891.7A CN105023172A (en) | 2015-07-03 | 2015-07-03 | Advertisement push system based on server push |
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| CN105023172A true CN105023172A (en) | 2015-11-04 |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105872631A (en) * | 2016-05-31 | 2016-08-17 | 无锡天脉聚源传媒科技有限公司 | Statistic method and device for interactive activities in programs |
| CN106126640A (en) * | 2016-06-23 | 2016-11-16 | 腾讯科技（深圳）有限公司 | Content-data method for pushing and device |
| CN106600321A (en) * | 2016-12-12 | 2017-04-26 | 合肥华耀广告传媒有限公司 | IOS based mobile advertisement platform system |
| CN106651471A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directional advertisement promotion system based on home big data analysis |
| CN107426336A (en) * | 2017-08-22 | 2017-12-01 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for adjusting PUSH message opening rate |
| CN108156237A (en) * | 2017-12-22 | 2018-06-12 | 平安养老保险股份有限公司 | Product information method for pushing, device, storage medium and computer equipment |
| CN108540565A (en) * | 2018-04-17 | 2018-09-14 | 中山市华南理工大学现代产业技术研究院 | A method of the mobile terminal push based on MQTT agreements and statistics |
| CN109714399A (en) * | 2018-12-11 | 2019-05-03 | 浙江口碑网络技术有限公司 | Method for pushing and device, storage medium, the electronic device of notification message |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105872631A (en) * | 2016-05-31 | 2016-08-17 | 无锡天脉聚源传媒科技有限公司 | Statistic method and device for interactive activities in programs |
| CN106126640A (en) * | 2016-06-23 | 2016-11-16 | 腾讯科技（深圳）有限公司 | Content-data method for pushing and device |
| CN106126640B (en) * | 2016-06-23 | 2019-01-22 | 腾讯科技（深圳）有限公司 | Content-data method for pushing and device |
| CN106600321A (en) * | 2016-12-12 | 2017-04-26 | 合肥华耀广告传媒有限公司 | IOS based mobile advertisement platform system |
| CN106651471A (en) * | 2017-01-12 | 2017-05-10 | 安徽大尺度网络传媒有限公司 | Directional advertisement promotion system based on home big data analysis |
| CN107426336A (en) * | 2017-08-22 | 2017-12-01 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for adjusting PUSH message opening rate |
| CN107426336B (en) * | 2017-08-22 | 2020-09-29 | 北京京东尚科信息技术有限公司 | Method and device for adjusting push message opening rate |
| CN108156237A (en) * | 2017-12-22 | 2018-06-12 | 平安养老保险股份有限公司 | Product information method for pushing, device, storage medium and computer equipment |
| CN108156237B (en) * | 2017-12-22 | 2020-07-31 | 平安养老保险股份有限公司 | Product information pushing method and device, storage medium and computer equipment |
| CN108540565A (en) * | 2018-04-17 | 2018-09-14 | 中山市华南理工大学现代产业技术研究院 | A method of the mobile terminal push based on MQTT agreements and statistics |
| CN109714399A (en) * | 2018-12-11 | 2019-05-03 | 浙江口碑网络技术有限公司 | Method for pushing and device, storage medium, the electronic device of notification message |
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Application publication date: 20151104 |