CN106375801A - Method and system for playing video containing advertisement content - Google Patents
Method and system for playing video containing advertisement content Download PDFInfo
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- CN106375801A CN106375801A CN201610802225.8A CN201610802225A CN106375801A CN 106375801 A CN106375801 A CN 106375801A CN 201610802225 A CN201610802225 A CN 201610802225A CN 106375801 A CN106375801 A CN 106375801A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention belongs to the field of multimedia playing and provides a method and system for playing a video containing advertisement content. The method comprises the steps that a video source server transmits advertisement content related information to a mobile terminal bound with the video source server; the mobile terminal records statistic data that a video user watches the advertisement content through the mobile terminal; a television terminal judges whether the times that the video user watches the advertisement content through the mobile terminal reaches the expectation of an advertiser or not according to the statistic data; and the television terminal plays a part only containing program content in the video if the times that the video user watches the advertisement content through the mobile terminal reaches the expectation of the advertiser. According to the technical scheme provided by the method and the system, the contradiction between the advertiser and the video user can be solved effectively, and the advertiser and the video user are win-win.
Description
Technical field
The invention belongs to media play field, the method for video that more particularly, to a kind of broadcasting comprises ad content and be
System.
Background technology
Video is the important component part of media play.Because video playback is increasingly frequent, the species of its terminal play
Also increasingly popularize, for example, smart mobile phone is the more commonly used playback terminal of current video.Intercut wide during playing video
Accuse, be one of the most frequently used marketing methods of advertisement putting business.
For the consideration of benefit, it is The more the better, when advertisement is watched that advertisement putting business wish that number of times is watched in advertisement naturally
Between the longer the better, and it is also desirable to by advertisement insertion in the higher position of video attention rate, for example, the story of a play or opera of program in video
Climax or the place that mystery occurs.However, video user watches the people of video and the hope exactly phase of advertisement putting business
The number of ads that anticaustic family always wants to intercut in program is more few better, and the time that advertisement is play is more short better, and does not wish
The experience of program is watched in the plug-in effect hoping advertisement.In a word, the hope of advertisement putting business and video user is contradiction
How to dissolve the above-mentioned contradiction of advertisement putting business and video user, thus reaching the situation of doulbe-sides' victory, current industry is still
Do not find preferable solution.
Content of the invention
It is an object of the invention to provide a kind of broadcasting comprises the method and system of the video of ad content, to dissolve advertisement
Throw in business's contradiction contrary with video user hope.
The method that a kind of first aspect present invention broadcasting of offer comprises the video of ad content, methods described includes:
Video source server transmits ad content relevant information to the mobile terminal bound with described video source server,
Described ad content relevant information includes ad content itself and/or ad content link；
Described mobile terminal records video user adopts described mobile terminal to watch the statistical data of described ad content；
According to described statistical data, television terminal judges that described video user adopts described mobile terminal to watch described advertisement
Whether the number of times of content reaches the expection of advertisement putting business；
If described video user reaches advertisement putting business using the number of times that described mobile terminal watches described ad content
Expected, then described television terminal plays the part in video containing only programme content.
A kind of second aspect present invention broadcasting of offer comprises the system of the video of ad content, and described system includes video source
Server, television terminal and the mobile terminal with the binding of video source server, described video source server includes transport module, institute
State mobile terminal and include logging modle, described television terminal includes anticipation and decision module and playing module；
Described transport module, for transmitting ad content relevant information to the movement bound with described video source server
Terminal, described ad content relevant information includes ad content itself and/or ad content link；
Described logging modle, adopts described mobile terminal to watch the statistical number of described ad content for recording video user
According to；
According to described statistical data, described anticipation and decision module, for judging that described video user adopts described mobile terminal
Whether the number of times watching described ad content reaches the expection of advertisement putting business；
Described playing module, if adopt described mobile terminal to watch the number of times of described ad content for described video user
Reach the expection of advertisement putting business, then play the part containing only programme content in video.
Knowable to the invention described above technical scheme, on the one hand, video source server by ad content relevant information transmit to
The mobile terminal bound with described video source server, video user can watch advertisement on mobile terminals using the scrappy time
Content, is not take up the time that video user watches programme content in television terminal, also meets the part hope of advertisement putting business；
On the other hand, after video user reaches the expection of advertisement putting business using the number of times that mobile terminal watches ad content, TV
Part containing only programme content in terminal plays video, not only makes the hope of advertisement putting business reach, also makes video user
Affect watching the ad content not intercutted during programme content, the hope of video user also reaches.By the way, effectively
Dissolve the contradiction between advertisement putting business and video user, reach both doulbe-sides' victorys.
Brief description
Fig. 1 is that the flow process of realizing of the method for video that the broadcasting that the embodiment of the present invention one provides comprises ad content is illustrated
Figure；
Fig. 2 is the structural representation of the system of video that the broadcasting that the embodiment of the present invention two provides comprises ad content；
Fig. 3 is the structural representation of the system of video that the broadcasting that the embodiment of the present invention three provides comprises ad content；
Fig. 4 is the structural representation of the system of video that the broadcasting that the embodiment of the present invention four provides comprises ad content；
Fig. 5-a is the structural representation of the system of video that the broadcasting that the embodiment of the present invention five provides comprises ad content；
Fig. 5-b is the structural representation of the system of video that the broadcasting that the embodiment of the present invention six provides comprises ad content；
Fig. 5-c is the structural representation of the system of video that the broadcasting that the embodiment of the present invention seven provides comprises ad content；
Fig. 6-a is the structural representation of the system of video that the broadcasting that the embodiment of the present invention eight provides comprises ad content；
Fig. 6-b is the structural representation of the system of video that the broadcasting that the embodiment of the present invention nine provides comprises ad content；
Fig. 6-c is the structural representation of the system of video that the broadcasting that the embodiment of the present invention ten provides comprises ad content.
Specific embodiment
In order that the purpose of the present invention, technical scheme and beneficial effect become more apparent, below in conjunction with accompanying drawing and enforcement
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only in order to explain this
Bright, it is not intended to limit the present invention.
A kind of embodiment of the present invention broadcasting of offer comprises the method and system of the video of ad content, and methods described includes:
Video source server transmits ad content relevant information to the mobile terminal bound with described video source server, described advertisement
Content correlated information includes ad content itself and/or ad content link；Described mobile terminal records video user adopts institute
State the statistical data that mobile terminal watches described ad content；Television terminal judges described video user according to described statistical data
Whether reach the expection of advertisement putting business using the number of times that described mobile terminal watches described ad content；If described video user
Reach the expection of advertisement putting business using the number of times that described mobile terminal watches described ad content, then described television terminal is play
Part containing only programme content in video.The embodiment of the present invention also provide play the video comprising ad content accordingly be
System.It is described in detail individually below.
Refer to accompanying drawing 1, be the realization of the method for video that the broadcasting that the embodiment of the present invention one provides comprises ad content
Schematic flow sheet, it can be applicable to the system of video server, mobile terminal and television terminal composition.The method of accompanying drawing 1 example
Mainly include the following steps that s101, to step s104, describes in detail as follows:
S101, video source server transmits ad content relevant information to the mobile end bound with video source server
End.
In embodiments of the present invention, can make between the two in same office in advance by television terminal and mobile terminal binding
Can be communicated in the net of domain.After television terminal and mobile terminal binding, television terminal can be residing for itself and mobile terminal
Automatically mobile terminal is searched in same LAN.After searching mobile terminal, this mobile terminal can be taken with video source
Business device binding, so far, video source server, television terminal and mobile terminal three binding, three can be communicated, below
In embodiment, unless stated otherwise, there is above-mentioned binding always and close in video source server, television terminal and mobile terminal three
System, i.e. unless stated otherwise, all mobile terminals referring to, are all the mobile ends with video source server and television terminal binding
End.
It should be noted that in embodiments of the present invention, the original intention of video user is intended to viewing bag on television terminal
Video containing ad content and programme content, and, by the binding of video source server, television terminal and mobile terminal three
The regarding of relation, what video source server can know that video user watches on television terminal comprise ad content and programme content
The information such as species of programme content in frequency.
Specifically, video source server transmits ad content relevant information to the mobile end bound with video source server
End may is that the programme content in the video comprising ad content is separated by video source server with ad content, then, according to
The species of the programme content that video user is watched on television terminal, sends advertisement corresponding with this programme content to mobile terminal
Content correlated information, wherein, ad content relevant information includes ad content itself and/or ad content link, i.e. Ke Yishi
Ad content itself, it is also possible to the url address of simply i.e. this ad content of ad content link, can also be ad content itself
With ad content link.
S102, mobile terminal records video user adopts mobile terminal to watch the statistical data of ad content.
In embodiments of the present invention, mobile terminal is receiving the ad content relevant information that video source server transport comes
Afterwards, video user can adopt mobile terminal to watch ad content using the scrappy time.Certainly, video user can also utilize it
His, for example, programme content is play and is watched ad content using mobile terminal when loseing interest in video user time, in principle,
As long as video user sensation does not affect to watch ad content using mobile terminal to any time of programme content viewing.
As one embodiment of the invention, mobile terminal records video user is using the movement with the binding of video source server
The statistical data that terminal watches ad content can be realized by not walking s1021 and s1022 as follows:
S1021, during each broadcasting advertisement content, really whether mobile terminal judge video user in viewing advertisement
Hold.
In order to prevent the leak of ad content unmanned viewing during playing, i.e. regard during in order to prevent broadcasting advertisement content
Frequency user does not go to watch ad content, in embodiments of the present invention, once ad content starts to play on mobile terminals, moves
Dynamic terminal starts to judge whether video user really watches ad content.Specifically, whether mobile terminal judges video user
Real viewing ad content may is that during broadcasting advertisement content, and mobile terminal is carried out to video user every Preset Time
Recognition of face, for example, every Preset Time, the photographic head that mobile terminal is carried using it shoots once to video user,
Then, using image recognition related algorithm, video user is carried out with a recognition of face, and the result of each recognition of face shows
The video user watching ad content then represents for same people and identifies successfully once；If identifying, successful number of times is more than first
Predetermined threshold value r, then mobile terminal determine video user this time real viewing ad content.
S1022, if through step s1021, judged result is really to watch ad content for video user, then mobile terminal exists
After broadcasting advertisement content terminates every time, the value of enumerator is increased by 1.
In embodiments of the present invention, the value of the enumerator of mobile terminal side is used for recording video user and really watches advertisement
The number of times of content.For the ease of follow-up description, the value of this enumerator is represented using n.Obviously, video user is really watched every time
Complete ad content, then after each broadcasting advertisement content terminates, n can increase by 1, i.e. n has really watched extensively with video user
Accuse the increase of number of times of content and increase.
S103, according to statistical data, television terminal judges that video user using the number of times that mobile terminal watches ad content is
The no expection reaching advertisement putting business.
As one embodiment of the invention, according to statistical data, television terminal judges that video user adopts mobile terminal to watch
The expection whether number of times of ad content reaches advertisement putting business can s1031 and s1032 be realized as follows:
S1031, the video user that television terminal obtains recorded in statistical data really watches the number of times of ad content.
As it was previously stated, television terminal and mobile terminal define binding relationship, television terminal can communicate with mobile terminal.
Therefore although the statistical data that video user watches ad content using mobile terminal is by mobile terminal records, but according to electricity
Depending on the binding relationship of terminal and mobile terminal, the video user that television terminal can obtain recorded in statistical data is really watched
The number of times of ad content, for example, is really watched by reading mobile terminal side in previous embodiment and being used for recording video user
Value n of the enumerator of the number of times of ad content, to obtain the video user recorded in statistical data and really to watch ad content
Number of times.
S1032, if the number of times that video user really watches ad content is not less than the second predetermined threshold value n, television terminal
Determine that video user reaches the expection of advertisement putting business using the number of times that mobile terminal watches ad content.
In embodiments of the present invention, the second predetermined threshold value n can be set as the hope video use with advertisement putting business
The value that the ad content number of times of its input is consistent is watched at family, and for example, the second predetermined threshold value n can be set as numerically being slightly larger than
The hope video user of advertisement putting business watches the ad content number of times of its input.According to the setting of the second predetermined threshold value n, video
The number of times that user really watches ad content is not less than the second predetermined threshold value n, then television terminal determines video user using movement
The number of times of terminal viewing ad content reaches the expection of advertisement putting business.
For the sake of justice, in embodiments of the present invention, mobile terminal side is used for recording the real viewing of video user extensively
The value accusing the enumerator of number of times of content should have more New System, specifically, if video user really watches the number of times of ad content
Not less than the second predetermined threshold value n, the number of times that video user is really watched ad content by television terminal deducts the second predetermined threshold value n
The difference of gained be back to mobile terminal so that described mobile terminal difference is updated be used for recording video user real watch wide
Accuse the value of the enumerator of number of times of content.For example, for recording the enumerator that video user really watches the number of times of ad content
Value be n originally, and n is n >=n more than or equal to the second predetermined threshold value n, then difference n that n-n is obtained by television terminal ' be back to shifting
Dynamic terminal, value n being used for the enumerator recording the number of times that video user really watches ad content is updated to n '.
In the above-described embodiments, if the number of times that video user really watches ad content is less than the second predetermined threshold value n, electricity
Forbid the broadcasting of video depending on terminal, until the number of times that video user really watches ad content is not less than the second predetermined threshold value n.Aobvious
So, if the number of times that video user really watches ad content is less than the second predetermined threshold value n, video user adopts mobile terminal to see
See that the number of times of ad content is not reaching to the expection of advertisement putting business, television terminal forbids that the broadcasting of video is reasonable；
When video user watches ad content again using mobile terminal, treat that the accumulated value of number of times reaches the expection of advertisement putting business, example
As, when video user really watches the number of times of ad content not less than the second predetermined threshold value n, television terminal commences play out video.
S104, if video user reaches the expection of advertisement putting business using the number of times that mobile terminal watches ad content,
Television terminal plays the part in video source containing only programme content.
In embodiments of the present invention, if video user is not reaching to advertisement using the number of times that mobile terminal watches ad content
Throw in the expection of business, for example, in previous embodiment, the number of times that video user really watches ad content is less than the second predetermined threshold value
N, then television terminal forbid the broadcasting of video, for example, by forbidding to the response that begs off from doing of video playback to video user
The broadcasting of video.
Knowable to the method for the video that the broadcasting of above-mentioned accompanying drawing 1 example comprises ad content, on the one hand, video source server
Ad content relevant information is transmitted to mobile terminal corresponding with the mobile terminal identification that video source is bound, video user is permissible
Watch ad content on mobile terminals using the scrappy time, be not take up video user when television terminal watches programme content
Between, also meet the part hope of advertisement putting business；On the other hand, mobile terminal is adopted to watch ad content in video user
After number of times reaches the expection of advertisement putting business, television terminal plays part containing only programme content in video source, not only so that wide
The hope accusing input business reaches, and so that the ad content that video user is not intercutted in viewing programme content is affected, video
The hope of user also reaches.By the way, effectively dissolve the contradiction between advertisement putting business and video user, reach two
The doulbe-sides' victory of person.
Refer to accompanying drawing 2, be the structure of the system of video that the broadcasting that the embodiment of the present invention two provides comprises ad content
Schematic diagram.For convenience of description, accompanying drawing 2 illustrate only the part related to the embodiment of the present invention.The broadcasting of accompanying drawing 2 example comprises
The system of the video of ad content is mainly included video source server 201, television terminal 202 and is tied up with video source server 201
Fixed mobile terminal 203, video source server 201 includes transport module 204, and mobile terminal 203 includes logging modle 205, electricity
Include anticipation and decision module 206 and playing module 207 depending on terminal 202, wherein:
Transport module 204, for transmitting ad content relevant information to the mobile end bound with video source server 201
End 203, wherein, ad content relevant information includes ad content itself and/or ad content link；
Logging modle 205, adopts mobile terminal 203 to watch the statistical data of ad content for recording video user；
According to statistical data, anticipation and decision module 206, for judging that video user adopts in mobile terminal 203 viewing advertisement
Whether the number of times holding reaches the expection of advertisement putting business；
Playing module 207, if reach advertisement for video user using the number of times that mobile terminal 203 watches ad content throw
Put the expection of business, then play the part containing only programme content in video.
It should be noted that the broadcasting of the figures above 2 example comprises in the embodiment of the system of video of ad content,
The division of each functional module is merely illustrative of, in practical application can as needed, the configuration requirement of for example corresponding hardware or
The convenient consideration of the realization of person's software, and above-mentioned functions distribution is completed by different functional modules, will described broadcasting comprise
The internal structure of the system of the video of ad content is divided into different functional modules, to complete described above whole or portion
Divide function.And, in practical application, the corresponding functional module in the present embodiment can be realized by corresponding hardware, also may be used
Completed so that corresponding software is executed by corresponding hardware, for example, aforesaid anticipation and decision module, can be to have aforementioned of execution
Data judges whether video user reaches the expection of advertisement putting business using the number of times that mobile terminal watches ad content according to statistics
Hardware, such as anticipation and decision device or be able to carry out corresponding computer program thus place completing aforementioned function
Reason device or other hardware devices；For another example aforesaid playing module, adopts mobile terminal to watch if video user can be carried out
The number of times of ad content reaches the expection of advertisement putting business, then play the hardware of the part containing only programme content in video, for example
Player or be able to carry out corresponding computer program thus completing general processor or other hardware of aforementioned function
Equipment (each embodiment that this specification provides all can apply foregoing description principle).
The logging modle 205 of accompanying drawing 2 example can include judging unit 301 and updating block 302, as shown in Figure 3 originally
The broadcasting that inventive embodiments three provide comprises the system of the video of ad content, wherein:
Really whether judging unit 301, for during each broadcasting advertisement content, judging video user in viewing advertisement
Hold；
Updating block 302, if being really to watch ad content for video user, terminates in each broadcasting advertisement content
Afterwards the value of enumerator is increased by 1, the value of enumerator is used for recording the number of times that video user really watches ad content.
The judging unit 301 of accompanying drawing 3 example can include face identification unit 401 and the first determining unit 402, such as accompanying drawing
The broadcasting that the embodiment of the present invention four shown in 4 provides comprises the system of the video of ad content, wherein:
Face identification unit 401, for, during broadcasting advertisement content, carrying out once to video user every Preset Time
Recognition of face, every time the result of identification show to watch the video user of ad content and then represent for same people and identify successfully one
Secondary；
First determining unit 402, if for identifying that successful number of times is more than the first predetermined threshold value r it is determined that video user
This time real viewing ad content.
The anticipation and decision module 206 of accompanying drawing 2 to 4 any example can include acquiring unit 501 and the second determining unit
502, the broadcasting video that comprises ad content that the embodiment of the present invention five to seven as shown in accompanying drawing 5-a is to accompanying drawing 5-c provides be
System, wherein:
Acquiring unit 501, the video user for obtaining recorded in statistical data really watches the number of times of ad content；
Second determining unit 502, if the number of times really watching ad content for video user is not less than the second default threshold
Value n is it is determined that video user reaches the expection of advertisement putting business using the number of times that mobile terminal watches ad content.
The television terminal 202 of accompanying drawing 5-a to 5-c any example can also include returning module 601 and module 602 of prohibiting broadcasting,
The broadcasting that the embodiment of the present invention eight to ten as shown in accompanying drawing 6-a is to accompanying drawing 6-c provides comprises the system of the video of ad content, its
In:
Return module 601, if the number of times really watching ad content for video user is not less than the second predetermined threshold value n,
Number of times video user really being watched ad content deducts the difference of the second predetermined threshold value n gained and is back to mobile terminal 203,
Make mobile terminal 203 that difference updates the value being used for the enumerator recording the number of times that video user really watches ad content；
Module of prohibiting broadcasting 602, if the number of times really watching ad content for video user is less than the second predetermined threshold value n,
Forbid the broadcasting of video source, until the number of times that video user really watches ad content is not less than the second predetermined threshold value n.
It should be noted that the content such as information exchange between each module/unit of said apparatus, implementation procedure, due to
The inventive method embodiment is based on same design, and the technique effect that it brings is identical with the inventive method embodiment, particular content
Can be found in the narration in the inventive method embodiment, here is omitted.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
Completed with the hardware instructing correlation by program, this program can be stored in a computer-readable recording medium, storage
Medium may include that read only memory (rom, read only memory), random access memory (ram, random
Access memory), disk or CD etc..
The method and system that the broadcasting above embodiment of the present invention being provided comprises the video of ad content has been carried out in detail
Thin introduce, specific case used herein is set forth to the principle of the present invention and embodiment, the saying of above example
Bright it is only intended to help and understands the method for the present invention and its core concept；Simultaneously for one of ordinary skill in the art, foundation
The thought of the present invention, all will change in specific embodiments and applications, and in sum, this specification content is not
It is interpreted as limitation of the present invention.
Claims (10)
1. a kind of broadcasting comprises the method for the video of ad content it is characterised in that methods described includes:
Video source server transmits ad content relevant information to the mobile terminal bound with described video source server, described
Ad content relevant information includes ad content itself and/or ad content link；
Described mobile terminal records video user adopts described mobile terminal to watch the statistical data of described ad content；
According to described statistical data, television terminal judges that described video user adopts described mobile terminal to watch described ad content
Number of times whether reach the expection of advertisement putting business；
If described video user reaches the expection of advertisement putting business using the number of times that described mobile terminal watches described ad content,
Then described television terminal plays the part in video containing only programme content.
2. the method for claim 1 is it is characterised in that described mobile terminal records video user adopts described movement eventually
The statistical data that described ad content is watched at end includes:
During the described ad content of each broadcasting, it is described wide that described mobile terminal judges whether described video user really watches
Accuse content；
If described video user is the described ad content of real viewing, described mobile terminal plays described ad content each
After end, the value of enumerator is increased by 1, the value of described enumerator is used for recording the really described advertisement of viewing of described video user
The number of times of content.
3. method as claimed in claim 2 is it is characterised in that described mobile terminal judges whether described video user is really seen
See that described ad content includes:
During playing described ad content, described mobile terminal carries out a face every Preset Time to described video user
Identification, every time the result of identification show to watch the video user of described ad content and then represent for same people and identify successfully one
Secondary；
If the successful number of times of described identification is more than the first predetermined threshold value r, described mobile terminal determines described video user this time
Really watch described ad content.
4. the method as described in claims 1 to 3 any one is it is characterised in that described television terminal is according to described statistical number
It is judged that whether described video user reaches advertisement putting business using the number of times that described mobile terminal watches described ad content
Expected inclusion:
The described video user that described television terminal obtains recorded in described statistical data really watches described ad content
Number of times；
If the number of times that described video user really watches described ad content is not less than the second predetermined threshold value n, described TV is eventually
End determines that described video user reaches the expection of advertisement putting business using the number of times that described mobile terminal watches described ad content.
If 5. method as claimed in claim 4 is it is characterised in that described video user really watches the secondary of described ad content
Number is not less than the second predetermined threshold value n, and methods described also includes: described television terminal will be described wide for real for described video user viewing
The difference that the number of times of announcement content deducts described second predetermined threshold value n gained is back to described mobile terminal so that described movement is whole
Described difference is updated and is used for recording the value that described video user really watches the enumerator of number of times of described ad content by end；
If the number of times that described video user really watches described ad content is less than the second predetermined threshold value n, methods described is also wrapped
Include: described television terminal forbids the broadcasting of described video, until described video user really watches the number of times of described ad content
Not less than described second predetermined threshold value n.
6. a kind of system of the video that broadcasting comprises ad content is it is characterised in that described system includes video source server, electricity
Mobile terminal depending on terminal with the binding of video source server, described video source server includes transport module, described mobile whole
End includes logging modle, and described television terminal includes anticipation and decision module and playing module；
Described transport module, for transmitting ad content relevant information to the mobile end bound with described video source server
End, described ad content relevant information includes ad content itself and/or ad content link；
Described logging modle, adopts described mobile terminal to watch the statistical data of described ad content for recording video user；
According to described statistical data, described anticipation and decision module, for judging that described video user adopts described mobile terminal viewing
Whether the number of times of described ad content reaches the expection of advertisement putting business；
Described playing module, if reached using the number of times that described mobile terminal watches described ad content for described video user
The expection of advertisement putting business, then play the part containing only programme content in video.
7. system as claimed in claim 6 is it is characterised in that described logging modle includes:
Judging unit, described for during the described ad content of each broadcasting, judging whether described video user really watches
Ad content；
Updating block, if being the described ad content of real viewing for described video user, plays in described advertisement each
Hold, after terminating, the value of enumerator is increased by 1, the value of described enumerator is used for recording the real viewing of described video user described wide
Accuse the number of times of content.
8. system as claimed in claim 7 is it is characterised in that described judging unit includes:
Face identification unit, for, during playing described ad content, carrying out one every Preset Time to described video user
Secondary recognition of face, the result identifying every time shows that the video user watching described ad content then represents identification for same people
Success is once；
First determining unit, if be more than the first predetermined threshold value r it is determined that described video user for the successful number of times of described identification
This time really watch described ad content.
9. the system as described in claim 6 to 8 any one is it is characterised in that described anticipation and decision module includes:
Acquiring unit, the described video user for obtaining recorded in described statistical data really watches described ad content
Number of times；
Second determining unit, if the number of times really watching described ad content for described video user is not less than the second default threshold
Value n is it is determined that described video user reaches advertisement putting business using the number of times that described mobile terminal watches described ad content
Expected.
10. system as claimed in claim 9 is it is characterised in that described television terminal also includes:
Return module, if the number of times really watching described ad content for described video user is not less than the second predetermined threshold value n,
The difference that real for the described video user number of times watching described ad content is deducted described second predetermined threshold value n gained is back to
To be used for recording the real viewing of described video user described wide so that described difference is updated by described mobile terminal for described mobile terminal
Accuse the value of the enumerator of number of times of content；
Prohibit broadcasting module, if the number of times really watching described ad content for described video user is less than the second predetermined threshold value n,
Forbid the broadcasting of described video source, until the number of times that described video user really watches described ad content is not less than described second
Predetermined threshold value n.
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