CN107978229B - Advertising machine based on face recognition and control method thereof - Google Patents
Advertising machine based on face recognition and control method thereof Download PDFInfo
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Abstract
The invention relates to the technical field of advertising equipment and an advertisement pushing method, in particular to an advertising machine based on face recognition and a control method thereof, wherein the advertising machine comprises a display, a camera which is arranged at the lower side edge of the display and used for capturing a face, a base and a supporting rod, the upper end of the supporting rod is connected with the display, the lower end of the supporting rod is fixed on the base, and a non-stick film is attached to the lower surface of the base; the advertising machine can effectively overcome the defects that the existing floor type advertising machine and the splicing type advertising machine occupy large space and are not suitable for being placed on the tabletop of a cash desk with narrow space, and the placement position is convenient to adjust by fixing the non-stick film on the edge of the desk; the control method can summarize the playing times of the single advertisements, perform sequencing statistics, further identify the popular advertisements, increase and promote the popular advertisements, improve the advertising efficiency of the advertisements, manage the advertisement updating work of the advertisement player through the server, and has the advantages of quick response, convenient control and high efficiency.
Description
Technical Field
The invention relates to the technical field of advertising equipment and an advertisement pushing method, in particular to an advertising player based on face recognition and a control method thereof.
Background
Along with the increasingly developed domestic business and consumption environments, the advertising requirements are increased, and the digital, networked and information multimedia advertising machine also becomes a bright spot in the advertising media market. However, in the small-scale convenience store, the traditional floor type advertising machine, the wall-mounted advertising machine and the splicing type advertising machine are not suitable for the large-sized convenience store, and the traditional bulky advertising machine limits the activity range, so that the advertising machine can be placed on the desktop of the cash register desk flexibly without occupying space and remaining foreign matters on the desktop, and the placement position of the advertising machine can be adjusted at any time according to the requirements of actual conditions.
The existing control method of the advertising machine arranges the advertisements and then continuously plays the corresponding advertisements according to the arranged sequence, but the advertising effect of the control method of the advertising machine is not high, which advertisements are more attractive to consumers can not be identified, and the advertising efficiency of the advertisements is difficult to be improved in a targeted manner.
Disclosure of Invention
In order to overcome the defects and shortcomings in the prior art, the invention aims to provide the advertising machine based on the face recognition, which can effectively overcome the defects that the existing floor type advertising machine, the wall-mounted advertising machine and the splicing type advertising machine occupy large space and are not suitable for being placed on the tabletop of a cash desk with narrow space, and are fixed at the edge of the desk through non-stick films, so that the placement position can be conveniently adjusted.
The invention also aims to provide a control method of the advertising player based on the face recognition, which can summarize the playing times of single advertisements, perform sequencing statistics, further identify popular advertisements, promote the popular advertisements and improve the advertising efficiency of the advertisements.
The purpose of the invention is realized by the following technical scheme: the utility model provides an advertisement machine based on face identification, includes the display and sets up in the camera that is used for catching people's face of display downside edge, still includes base and bracing piece, and the upper end and the display of bracing piece are connected, and the lower extreme of bracing piece is fixed in the base, and the lower surface laminating of base has the non-stick film.
The non-stick film is a nano micro-suction film, and the display is also provided with a face recognition system for recognizing whether a person enters a face capturing area.
A control method of an advertising player based on face recognition comprises the following steps: A. the server classifies the advertisements according to gender and age, establishes classification labels and stores the classification labels, places such as a cashier desk or a counter and the like and adjusts the face capture angle, the advertisement machine is connected with the server through a network, the server transmits the classified advertisements to the advertisement machine, and the advertisement machine stores the advertisements in a corresponding label directory; B. the advertising machine captures facial expressions of people entering the capture area, analyzes the gender and the age of the captured facial expressions, completes playing of advertisements under the corresponding classification labels, accumulates the playing times of the advertisements corresponding to the classification labels, and records the total playing times of the corresponding advertisements; C. and finally, transmitting the total playing times of the advertisements back to the server in real time, counting the proportion of the total playing times of the advertisements to the sum of all the advertisement playing times by the server, increasing the quantity of the advertisements in the classification label category corresponding to the advertisement with the front proportional ranking according to the counting result and transmitting the advertisements to the advertisement player when the advertisements are updated, and removing the advertisements with the back proportional ranking according to the total playing times.
The method also comprises the following steps between the step A and the step B: and the advertising machine senses whether the face of a person in the capture area is opposite to the display through the face recognition system, if not, the advertising machine automatically enters a standby state, and if so, the advertising machine enters the step B.
Before the advertisement under the corresponding classification label is played in the step B, the method also comprises the following steps: and C, the advertising machine judges whether the advertisement corresponding to the analysis result is contained under the classification label, if not, the advertising machine continues to keep the standby state, records the information of the lack of the corresponding advertisement and immediately transmits the classification label corresponding to the information back to the server, the server immediately transmits the advertisement corresponding to the classification label to the advertising machine, and if so, the step B of playing the advertisement is carried out.
And B, when the advertisement machine plays the advertisement, if the advertisement machine captures the face of other people to be opposite to the display, the advertisement machine automatically captures the facial expression of the people and analyzes the gender and the age, when the current person leaves the automatic playing of the advertisement under the corresponding classification label, and when the advertisement machine plays the advertisement, the advertisement machine does not capture the face of other people to be opposite to the display, and the corresponding advertisement playing is completed, so that the advertisement machine enters a standby state.
The step B also comprises a recording step of recording the total playing time of the single advertisement in a regular period, and the single playing time counting method of the single advertisement comprises the following steps: the advertiser transmits the recorded information back to the server in real time from the time interval from the start of the advertisement to the time interval of the single stop.
The step B also comprises the advertisement playing time period control step: each advertisement under the classification label is provided with a corresponding auxiliary label, the auxiliary label is marked with the playing time period of the advertisement, and if the playing time corresponds to the playing time period recorded in the auxiliary label of a certain advertisement, the advertisement is preferentially played on the premise of meeting the playing condition.
The step B also comprises the advertisement off-air control step: and each advertisement under the classification label is provided with a corresponding total playing time label and a total playing time label, the total playing time label is internally provided with a total playing time, and when the total playing time or the total playing time of the corresponding advertisement reaches the time recorded by the total playing time label or the time recorded in the total playing time label, the advertisement is stopped playing.
Further comprises the following steps of controlling the volume of advertisement playing: the advertising player senses the magnitude of ambient noise through the volume sensing module, the playing volume of the advertising player is increased when the ambient noise is large, and the playing volume of the advertising player is reduced when the ambient noise is small.
The invention has the beneficial effects that: the advertising machine based on the face recognition can effectively overcome the defects that the existing floor type advertising machine, the wall-mounted advertising machine and the splicing type advertising machine occupy large space and are not suitable for being placed on the tabletop of a cash desk with narrow space, and the advertising machine is fixed on the edge of the desk through the non-stick film and is convenient for adjusting the placing position.
The control method can summarize the playing times of the single advertisements, perform sequencing statistics, further identify the popular advertisements, increase and promote the popular advertisements, improve the advertising efficiency of the advertisements, manage the advertisement updating work of the advertisement player through the server, and has the advantages of quick response, convenient control and high efficiency.
Drawings
Fig. 1 is a perspective view of an advertising machine of the present invention.
Fig. 2 is a schematic diagram of the control method of the present invention.
The reference signs are: display 1, camera 2, base 3, bracing piece 4.
Detailed Description
For the understanding of those skilled in the art, the present invention will be further described with reference to the following examples and accompanying fig. 1-2, which are not intended to limit the present invention.
The utility model provides an advertisement machine based on face identification, includes display 1 and sets up in 1 lower side edge of display's the camera 2 that is used for catching people's face, still includes base 3 and bracing piece 4, and the upper end and the display 1 of bracing piece 4 are connected, and the lower extreme of bracing piece 4 is fixed in base 3, and the lower surface laminating of base has the non-stick film.
The non-stick film is a nano micro-suction film, and the display is also provided with a face recognition system for recognizing whether a person enters a face capturing area.
A control method of an advertising player based on face recognition comprises the following steps: A. the server classifies the advertisements according to gender and age, establishes classification labels and stores the classification labels, places such as a cashier desk or a counter and the like and adjusts the face capture angle, the advertisement machine is connected with the server through a network, the server transmits the classified advertisements to the advertisement machine, and the advertisement machine stores the advertisements in a corresponding label directory; B. the advertising machine captures facial expressions of people entering the capture area, analyzes the gender and the age of the captured facial expressions, completes playing of advertisements under the corresponding classification labels, accumulates the playing times of the advertisements corresponding to the classification labels, and records the total playing times of the corresponding advertisements; C. and finally, transmitting the total playing times of the advertisements back to the server in real time, counting the proportion of the total playing times of the advertisements to the sum of all the advertisement playing times by the server, increasing the quantity of the advertisements in the classification label category corresponding to the advertisement with the front proportional ranking according to the counting result and transmitting the advertisements to the advertisement player when the advertisements are updated, and removing the advertisements with the back proportional ranking according to the total playing times.
The method also comprises the following steps between the step A and the step B: and the advertising machine senses whether the face of a person in the capture area is opposite to the display through the face recognition system, if not, the advertising machine automatically enters a standby state, and if so, the advertising machine enters the step B.
Before the advertisement under the corresponding classification label is played in the step B, the method also comprises the following steps: and C, the advertising machine judges whether the advertisement corresponding to the analysis result is contained under the classification label, if not, the advertising machine continues to keep the standby state, records the information of the lack of the corresponding advertisement and immediately transmits the classification label corresponding to the information back to the server, the server immediately transmits the advertisement corresponding to the classification label to the advertising machine, and if so, the step B of playing the advertisement is carried out.
And B, when the advertisement machine plays the advertisement, if the advertisement machine captures the face of other people to be opposite to the display, the advertisement machine automatically captures the facial expression of the people and analyzes the gender and the age, when the current person leaves the automatic playing of the advertisement under the corresponding classification label, and when the advertisement machine plays the advertisement, the advertisement machine does not capture the face of other people to be opposite to the display, and the corresponding advertisement playing is completed, so that the advertisement machine enters a standby state.
The step B also comprises a recording step of recording the total playing time of the single advertisement in a regular period, and the single playing time counting method of the single advertisement comprises the following steps: the advertiser transmits the recorded information back to the server in real time from the time interval from the start of the advertisement to the time interval of the single stop.
The step B also comprises the advertisement playing time period control step: each advertisement under the classification label is provided with a corresponding auxiliary label, the auxiliary label is marked with the playing time period of the advertisement, and if the playing time corresponds to the playing time period recorded in the auxiliary label of a certain advertisement, the advertisement is preferentially played on the premise of meeting the playing condition.
The step B also comprises the advertisement off-air control step: and each advertisement under the classification label is provided with a corresponding total playing time label and a total playing time label, the total playing time label is internally provided with a total playing time, and when the total playing time or the total playing time of the corresponding advertisement reaches the time recorded by the total playing time label or the time recorded in the total playing time label, the advertisement is stopped playing.
Further comprises the following steps of controlling the volume of advertisement playing: the advertising player senses the magnitude of ambient noise through the volume sensing module, the playing volume of the advertising player is increased when the ambient noise is large, and the playing volume of the advertising player is reduced when the ambient noise is small.
The above-described embodiments are preferred implementations of the present invention, and the present invention may be implemented in other ways without departing from the spirit of the present invention.
Claims (7)
1. A control method of an advertising player based on face recognition is characterized in that: the method comprises the following steps: A. the server classifies the advertisements according to gender and age, establishes classification labels and stores the classification labels, places an advertisement player on a cashier desk or counter and adjusts the face capture angle, the advertisement player is connected with the server through a network, the server transmits the classified advertisements to the advertisement player, and the advertisement player stores the advertisements in a corresponding label directory; B. the advertising machine captures facial expressions of people entering the capture area, analyzes the gender and the age of the captured facial expressions, completes playing of advertisements under the corresponding classification labels, accumulates the playing times of the advertisements corresponding to the classification labels, and records the total playing times of the corresponding advertisements; C. and finally, transmitting the total playing times of all the advertisements back to the server in real time, counting the proportion of the total playing times of all the advertisements to the sum of all the advertisement playing times by the server, increasing the number of the advertisements in the classification label category corresponding to the advertisement with the front proportion ranking according to the counting result and transmitting the advertisements to the advertising machine when the advertisements are updated, and removing the advertisements with the back proportion ranking according to the total playing times.
2. The method for controlling an advertising player based on face recognition as claimed in claim 1, wherein: the method also comprises the following steps between the step A and the step B: and the advertising machine senses whether the face of a person in the capture area is opposite to the display through the face recognition system, if not, the advertising machine automatically enters a standby state, and if so, the advertising machine enters the step B.
3. The method for controlling an advertising player based on face recognition as claimed in claim 1, wherein: before the advertisement under the corresponding classification label is played in the step B, the method also comprises the following steps: and C, the advertising machine judges whether the advertisement corresponding to the analysis result is contained under the classification label, if not, the advertising machine continues to keep the standby state, records the information of the lack of the corresponding advertisement and immediately transmits the classification label corresponding to the information back to the server, the server immediately transmits the advertisement corresponding to the classification label to the advertising machine, and if so, the step B of playing the advertisement is carried out.
4. The method for controlling an advertising player based on face recognition as claimed in claim 1, wherein: the step B also comprises a recording step of recording the total playing time of the single advertisement in a regular period, and the single playing time counting method of the single advertisement comprises the following steps: the advertiser transmits the recorded information back to the server in real time from the time interval from the start of the advertisement to the time interval of the single stop.
5. The method for controlling an advertising player based on face recognition as claimed in claim 4, wherein: the step B also comprises the advertisement playing time period control step: each advertisement under the classification label is provided with a corresponding auxiliary label, the auxiliary label is marked with the playing time period of the advertisement, and if the playing time corresponds to the playing time period recorded in the auxiliary label of a certain advertisement, the advertisement is preferentially played on the premise of meeting the playing condition.
6. The method for controlling an advertising player based on face recognition as claimed in claim 4, wherein: the step B also comprises the advertisement off-air control step: and each advertisement under the classification label is provided with a corresponding total playing time label and a total playing time label, the total playing time label is internally provided with a total playing time, and when the total playing time or the total playing time of the corresponding advertisement reaches the time recorded by the total playing time label or the time recorded in the total playing time label, the advertisement is stopped playing.
7. The method for controlling an advertising player based on face recognition as claimed in claim 1, wherein: further comprises the following steps of controlling the volume of advertisement playing: the advertising player senses the magnitude of ambient noise through the volume sensing module, the playing volume of the advertising player is increased when the ambient noise is large, and the playing volume of the advertising player is reduced when the ambient noise is small.
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| CN109064915A (en) * | 2018-07-25 | 2018-12-21 | 佛山市高明曦逻科技有限公司 | Smart ads system |
| CN109345312A (en) * | 2018-10-08 | 2019-02-15 | 四川长虹电器股份有限公司 | The method and system of advertisement are put on by classification based on interactive voice and recognition of face |
| CN109688439A (en) * | 2018-10-12 | 2019-04-26 | 深圳市邻道传媒有限公司 | Playback method, electronic device and storage medium |
| CN109743615A (en) * | 2018-10-12 | 2019-05-10 | 深圳市邻道传媒有限公司 | Data flow playback method, electronic equipment and storage medium |
| CN109714122A (en) * | 2018-11-16 | 2019-05-03 | 安徽帆扬通信电子技术有限公司 | A kind of domestic intelligent broadcast terminal and its control system |
| CN110533481A (en) * | 2019-09-04 | 2019-12-03 | 深圳市亲邻科技有限公司 | Advertisement placement method, device and advertisement play end |
| CN112233286A (en) * | 2020-10-19 | 2021-01-15 | 合肥市嘉辉电子科技有限公司 | Man-machine conversation advertisement machine for bank face recognition |
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